Pop culture includes advertising over the decades, and gorgeous women selling blue jeans has been the standard - from Brooke Shields to Sydney Sweeney. So why is the woke Left up in arms over the American Eagle ad featuring the latter with 'good jeans.'
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
I'm not here to tell you to buy American Engle chans,
and I definitely won't say that they're the most comfortable
chance I've ever worn, or that they make your butt
look amazing. I'm going to need to do that. But
if you said that you want to buy the jeans,
I'm not going to stop you. Put us We're clear,
(00:22):
this is not me telling you to buy American Engle Chance.
Speaker 2 (00:25):
Sidney Tweeny has great Keynes.
Speaker 3 (00:27):
You see what I did there right now.
Speaker 2 (00:30):
What I try to do in this program, it's very
difficult sometimes, is to give you an audio experience where
when you focus on that alone, it maybe changes things,
if only a little bit. You go back to the
nineteen sixty presidential debate, the first that was ever televised nationally,
(00:51):
between Republican candidate Vice President Richard Nixon, coming off of
the eight glorious years of President Dwight David Eisenhower in
the nineteen fifties and those halcionic days. My dad was
a little boy, and he remembers them fondly, as I
remember the eighties fondly, comparing Ronald Reagan to Dwight Eisenhower.
So you would think the power of incumbency, the booming
(01:15):
American economy, the auto industry largely driving that, the suburb
exploding nationwide, the middle class making it really for the
first time in American history. All of that, going into
nineteen sixty, you would think Richard Nixon would have been
the predominant favorite, and I would think at the beginning
of the campaign perhaps that were true. But then Senator
(01:37):
John F. Kennedy, Democrat, Massachusetts. The power of the picture,
the power of the visual. John F. Kennedy was a
strikingly handsome man. He had a beautiful, gorgeous wife and Jackie.
And when the pictures were displayed, when people watched that
debate on television, they saw the sweaty five o'clock shadow
(01:59):
and the furl of Richard M. Nixon on one side.
And although he was making solid policy points. People lose
this because of Watergate and everything. But Richard Nixon was
a brilliant man. He was an extremely exceptionally intelligent man.
And but for Watergate, he was a powerfully effective president.
Don't forget the very election that he was alleged to
(02:23):
have conspired or known about this Watergate break in why
would he do that? I mean, he was neurotic and
paranoid and recorded everything and didn't trust anyone. And some
of that was for a good reason, but I think
he believed like Martin Luther King and John Lennon were communists.
He kind of went off the deep end with stuff
like that. But he was on his way to a
(02:46):
historic landslide crushing victory in that nineteen seventy two campaign
against the far left George McGovern, and he won was
at forty nine states, the same as Ronald Reagan did
later in nineteen eighty four and his reelection bid. So
you're thinking, why would Nixon even care if he had
(03:06):
any kind of reliable polling data. People don't talk about
this part of that. It wasn't like this was a
close election like say twenty sixteen with the Russiagate scandal
and Hillary Clinton trying to hold on for dear life
and plant some kind of seed of collusion for Donald Trump,
because we knew that was going to be a close
election and some people thought Hillary would blow them out,
but obviously their internal polling told them something different. Going
(03:29):
back to nineteen seventy two, Nixon had to be confident
in his chances at reelection, and he would soar to victory.
So the whole Watergate break in thing, it doesn't make
any sense from a strategic standpoint. Back to nineteen sixty,
those who watched the debate on television in large numbers
(03:49):
thought John F. Kennedy won the debate. But those who
listened on the radio, and now were many back then
that still only had radio televisions in nineteen sixty were prevalent,
but not predominant in the American household. And if you
had one, you had one, and it was like a
piece of furniture and you built your living room around it,
and the family would gather around like they used to
(04:11):
do with the radio and before that, with the phonograph.
Those that listened on the radio thought Richard Nixon one
hands down the vice president. And that was a telling
moment in time as to the effectiveness of each of
those mediums. One was visual with sound and pictures. One
was merely audio. So when you just hear that ad,
that's the thirty second version. There's a couple that are
(04:32):
out there, and that's not the one that was gaining
traction and controversy for American Eagle with Sidney Sweeney, She's
not going to tell you to buy these James, but
she's going to show you the visual of every reason
why you should. And she's a striking young woman, she's attractive.
Far be it from any advertising executive to ever use
attractive people in marketing or advertising. And it's not just women.
(04:55):
Do you remember the Marlborough Man and that shot of
a cowboy that right, look the square jaw that sold product,
that moved product. You want attractive people who others consumers
aspire to be or or idealize in terms of what
they envision beauty or strength or any of these positive
(05:18):
attributes to be. You can go back to Mad Men,
and there's a lot of bad things about that television
series and what went down in the late fifties and
the sixties with the patriarchy that they call it now
and the misogynistism that was prevalent. So that was one
add this. So this is the one that is drawing
(05:38):
all the controversy.
Speaker 1 (05:40):
Chans are passed down from parents to offspring, often determining
traits like high color, personality, and even eye color. My
genes are blue.
Speaker 2 (05:52):
Sydney Sweeney has great genes. Okay, obviously it's a pun.
Great genes. J e a n the kind of that
you wear as pants and great genes g e nes
which Sidney Sweeney happens to be a white, blonde, blue
eyed woman. Now we've been taught through recent advertising that
(06:15):
the traditional, the established view of beauty, strength, attractiveness, that
is to be disparaged, that is to be torn down,
that is part of the establishment, that is part of
white supremacy. They're alleging eugenics here, and they're really going
off the deep end and far being it from the
Democrats to go down the road of eugenics when Margaret
(06:37):
Sanger was a big believer in that practice, and it
was a primary driver for abortion as it was first
conceived of as a movement under Sanger planned parenthood. And
they're then the Nazi tie in of course Hitler the
Aryan nation. They wanted to build blue eyed, blonde people
and weed out all these characteristics that they viewed to
(06:57):
be inferior. Logically, but this doesn't change the fact that
humans view beauty in a particular way through a particular lens.
And however, you see it is I of the beholder
type thing. And we go back and I mentioned this
in a post of my own and we'll have the
audio of this maybe a little bit later. You know,
(07:18):
I'm a gen xer and many of you are too,
or maybe you're a little bit older than that. Kelly's
a gen xer. This whole ad controversy, the campaign thing.
First of all, it is a boon for American Eagle.
I wasn't even aware that American Eagle made genes before this.
I thought it was Levi's and Lee and you had
back in the day. And when Brookshields reprised her ad
(07:40):
of Calvin Klein, remember that, And there was a lot
of controversy because of her age in nineteen eighty she
was fifteen, she had been a blue lagoon and there
was nudity. There's a little, you know, kind of sensitive territory,
shall we say. But then later on, in her adult
years she reprised that and Jordash adds and I remember
(08:00):
those Sorry what brookshield is a beautiful woman. Now you
have this controversy all these years later. And I don't
think democrats, I don't think the left. I don't think liberals, socialists,
whatever you want to label them. Ass understand maybe the difference,
let's say, between this and the power of viral marketing
going wild, the stock American Eagle going up versus the
(08:23):
whole controversy surrounding Dylan mulvany and bud Light, and why
that was a negative thing because you don't understand your audience.
I was telling Kelly this the other day when I
worked at CMU Public Radio right Ford. He sounded like
that that was his public radio. Ray Ford had a
sign above the door exiting the studio that said, think audience,
(08:47):
got to have them in mind. You're trying to appeal
a product to them. Does a consumer want to buy it?
And why would they want to buy it? What appeals
to them? Connect with them, empathize with them, relate to them.
Bud Light being pushed by Dylan mulvaney was unrelatable to
their core demographic audience who drinks bud Light college frat boys.
(09:10):
And then you had that marketing executive who later got
fired and she's absolutely ridiculous. And this is why you
don't hire on the basis of DEI equalities. They said,
we want to get rid of the Freddy. It was
that whole that Michigan acte. I don't know where she
was from. My aunt Tuggy Flatty like that real naasily.
Speaker 4 (09:29):
Get.
Speaker 2 (09:29):
Really the freddy reputation of bud Light, let me tell
you something. The freddy reputation of bud light is why
you were selling so much product year after year. Why
at all the keggers on college campuses there were kegs
of bud Light. It was cheap, it was easy to
drink and no frills. You know, it was fun. And
you took all of that and you punted it out
(09:51):
the window because you wanted to appeal to a new
kind of customer, and then you lost your core base customer.
This Sydney Sweeney ad hits the target right down the middle.
It appeals to our old sensibilities. It appeals to a culture,
I believe, where the pendulum is swinging back away from
the woke and the artificial. And we have to build
(10:13):
up that which is underrepresented and do it for the
very purpose of the fact that it's underrepresented. We have
to have these nietzsch targets, and we have to undermine
the underpinnings of American society and upon which it was built,
and our culture and its greatness and our pop culture appeal,
and why why we are attracted to certain things, you know,
you see Molly Ringwold, Now revision is history looking back
(10:37):
at John Hughes and moves on. There tea light well
in John Hughes's experience as a Lansing, Michigan native who
moved to suburban Chicago when he was a kid and
grew up there. That was his life, turning Odd's head
a black filmmaker. Let's say Spike Lee and he's got
another movie coming out. I'm I go see it with
Christian Toto and I love Spike lee movies because they're authentic.
(11:00):
Does Spike Lee just artificially insert white people into his
movies when that was not his cultural experience growing up. No,
that'd be ridiculous. But when you watch his movies, if
he does have white characters, they are represented by the
people that he knew, that he was familiar with growing up.
But I wouldn't expect him to just, oh, well, we
have to have a certain percentage of a white characters,
(11:22):
whor this is just not going to sell. No, Spike
Lee made some very provocative and interesting movies and the
characters just happened to be black, and that was their
experience and it's not necessarily similar to mine. But in
some ways. Maybe it is we have a lot more
in common than we don't. But the liberals don't want
you to believe that. They focus on the fear. They
(11:43):
focus on the division. They focus on the hatred of
one another. And there's no more clear example than Doja Cat,
who I'm not real familiar with but not really impressed.
Listen to how she mimics Sidney Sweeney in this ad.
Speaker 1 (11:57):
Chansa pasta from parents to ospar often determining traits like
her color, personality and eve an eye color. My jans
are blue.
Speaker 5 (12:09):
Sidney Sweeney, Caspery Keynes.
Speaker 6 (12:12):
Jameser passed down from pirates to offspring, often determined in
traits like hair.
Speaker 7 (12:18):
Color, personality, and maybe in eye color.
Speaker 2 (12:22):
My Jane are blue? Uh dojah? Can't I believe is
African Americans. I don't even care. But her caricature of
Sidney Sweeney is some kind of uh Southern. Let's go
with the pejoratives, redneck, hillbilly, uh, these sorts of things.
I could say that because I grew up with people
like that, but we know in Michigan we don't have
(12:43):
that accent. Is that you're to me, that is no
different than Amos and Andy portraying a black voice in
a in a stereotypical kind of overheated way. Sidney Sweety
doesn't even sound like that is from the South, she
doesn't have that accent. So what is that? What is
that mockery? Where does it come from? Jealousy? Envy? Sidney Sweeney,
(13:05):
in my opinion, again, Eye of the Beholder is objectively
a beautiful young woman, and there are people on online
making aspersions about they are objectifying young women. Okay, well
she's not that young. Sidney Sweeney's twenty seven, so this
isn't even the same thing as Brooke Shields back in
the day being fifteen. She's twenty seven. My mom was
(13:26):
twenty six when she had me, so that one falls flat.
Oh then you got to go after the corporations because
they're getting so corporation y. It's like the Tim Robbins
puppet in Team America World Police. They don't know what
they're criticizing or why, they just know that it's bad
because it's corporation e.
Speaker 8 (13:42):
And on the topic of that Sidney Sweeney advertisement, you
know the one my teens are blue. Everyone who's saying
this is cancel culture is incredibly wrong.
Speaker 3 (13:49):
This is corporate responsibility and it needs to happen.
Speaker 8 (13:51):
Harmful business decisions like this happen because boardrooms look like.
Speaker 3 (13:55):
This Like this is not an exaggeration.
Speaker 8 (13:57):
Your company's DEI statement means absolutely nothing when your boardroom
does not reflect the world that you.
Speaker 3 (14:02):
Operate with it. Y'all do realize studies show the more
diverse a team is.
Speaker 8 (14:05):
The better the business results are right by all means,
keep hiring how you've been hiring.
Speaker 3 (14:11):
It seems to be going really well for you.
Speaker 2 (14:14):
Hiring for diversity and exemplifying that your company for diversity's
sake is a losing strategy. Meritocracy is what we're getting
back to. We're getting back to that in the American government,
in the US military under Pete Hegseth, the brightest, the
best should win. That's it. I don't care what color
your skin is, if that means it's all black, or
it's all Hispanic, or it's all Asian, or it's all
(14:36):
don't care. The diversity that we should have is the
diversity of opinion, and that does include not exclude those
who might disagree with the left. But they don't want that,
They want a monolith. They want control. They will cudgel you,
beat you, browbeat you into submission, and you better tell
the woke line. You go down the deipath again, the
(14:59):
primrose path, and it leads to disaster because now you've
hired somebody for on the basis of something other than
their merit, other than their skills. You know, when I'm
filling out a job application. It's been a while, but
what I would advise, and I told Kelly this about
her son, Trevor, you're a white male, do not ever
put that on your application because you're not more likely
to get hired because you're white by most companies that
(15:21):
are trying to enact these diverse Affirmative action DEI type policies,
And if you're white, you're not going to be hired
for that reason either. So it begs the question, if
I have so much privilege being a white man, why
is it that I avoid checking those boxes? Wouldn't I?
If I enjoyed this mythological thing called white privilege, I
(15:42):
would be chomping at the bit to check off I'm white,
and check off I'm mail and there you go, and
now I've got a better chance of getting that job.
Why would I after all, my job experience professionally, dating
back in nineteen ninety seven, intentionally not fill out those
boxes because I'm white and because I'm male. Riddle me that,
(16:04):
because it's not an advantage. And we've gotten so far
in our society to the other side of that that
people who are vastly underqualified or being hired just because
they checked those woke boxes. So corporate America American eagle
whether they did the right thing or the wrong thing here,
just look at the balance sheet, look at the stock prices,
look at the gene sales. They are skyrocketing, They're out
(16:26):
of control. And then there's this marketing expert Marcus Collins.
He was on CNN.
Speaker 9 (16:35):
One person who weighed in on all of this was
Texas Senator Ted Cruz.
Speaker 5 (16:40):
He wrote on x Wow, now the.
Speaker 9 (16:43):
Crazy left has come out against beautiful women. I'm sure
that will pull well. That has gotten a range of
reactions online. He's making obviously this political connection here. Talk
to us about why this so called woke culture has
the wrong so much backlash here in the US.
Speaker 10 (17:03):
I think that that is probably poor and lazy attribution.
They had nothing to do with left leaniness, and there's
had nothing to do with quote unquote woke, at least
the way woke has been repositioned and recontextualized. I think
this has everything to do with meaning, how.
Speaker 2 (17:19):
You saw it and who saw it the way that
these people are seeing it. Doja Cat and that Emily
Durham that I played for you. It is one hundred
percent coming from the politically oriented left, the DEI woke
that whole brigade. None of it's coming from the other side.
So you can't sit there and tell me it's not political.
(17:39):
But he continues, whether.
Speaker 10 (17:40):
You're a Democrat or Republican, that's your view on politics,
whether you are progressive in your social leanings or not.
It's about what this thing communicated to you, how you
translate it.
Speaker 2 (17:53):
How you saw it.
Speaker 10 (17:54):
Of course, you know this is considering the political backdrop
and the climate of the country at the moment. This
becomes a really good opportunity for a politician like Ted
Cruz to jump into the discourse and poke some and
point some fingers. But ultimately, at its core, this is
just about how people see the world through cultural lenses
and make meaning accordingly. And I think that for those
(18:17):
who see this as a woke statement I think this
is really a lack of empathy realizing that the world
is not objective, it's subjective, and we translate the world
through our cultural lenses, and the better we understand that,
the more likely we are to connect with humanity and
meaningful ways.
Speaker 2 (18:31):
That's a whole lot of gobbledygook to say, a whole
lot of nothing. I mean, Beyonce did a genes ad, right,
not that long ago, and Beyonce, I would say, is
objectively physically attractive, and that sold genes and that's fine,
and nobody had this kind of reaction to it. She
happens to be African American and perhaps that was the
(18:51):
target audience for that. I mean, are we not allowed
to have, you know, traditional kind of standards of beauty
and if it fits into a certain category. Oh no, no, no,
it can't do that. We have to have, you know,
somebody that's overweight, or we have to have somebody that's
trans or we have to have somebody that checks another
box and have it be for that reason that they're
in the ad. That doesn't sell, you're selling to the masses.
(19:15):
What has the broadest base of appeal objective standards? Yes,
there are those they're subjective through a lens, like he says,
but there are certain areas that are human nature that
we find attractive and there's nothing wrong with that. You know,
(19:36):
we've been talking about traditional values and getting back to
those and why they work well. Another person who embodies
that is Ashley Key keyfrontrange homes dot com. Remember that website.
We'll come back to that, and these are Ashley's words
straight from her. She says the following before we ever
hit the market. I walk through the home with a
strategic eye. I often help sellers save money by advising
(19:58):
against unnecessary updates repairs, while offering targeted suggestions for improvements
that will actually move the needle with buyers, from cosmetic
refreshes to layout tweaks. I help problem solve any challenges
the home presents and guide sellers towards smart, impactful solutions.
This is the thoughtful approach of Ashley Key, and you'll
(20:20):
find out more at keyfrontrangehomes dot Com. Whether you're buying
or selling moving out of the state of Colorado or within,
or if you know somebody who's moving into the area
and they need a top notch real estate agent. Ashley
Keys who you want to turn to that's Keyfrontrangehomes dot
com k e y Front Range Homes All one word
dot com part of Live Southeby's International Realty full service
(20:43):
real Estate Elevated Gees.
Speaker 4 (20:51):
The secret of life lies hidden in the genetic code.
Keets a fundamental and detoning the.
Speaker 7 (20:57):
Characteristics of an individual and passing on these characteristics two
succeeding generations.
Speaker 4 (21:04):
Occasionally, certain conditions produce a structural change in the gene
which will.
Speaker 7 (21:09):
Bring about the process of evolution.
Speaker 1 (21:13):
This may occur in one or more of the following ways.
Speaker 7 (21:16):
Firstly by selective mating, in which a single gene type
proof superior in transmitting its genes to future generations. Secondly
by gene drift, in which certain genes may fade away
while other genes persist, And finally by natural selection, which
filters out those genes better equipped than others to endure
(21:39):
in the environment.
Speaker 3 (21:41):
This may result in the origin of an.
Speaker 4 (21:42):
Entirely new species which brings us to Calvins and the
survival of the fittest Calvin Klein genes.
Speaker 2 (21:51):
That was a monstrously successful ad. Flashback to nineteen eighty
forty five years ago, fifteen year old Brookshields, And that
sounded vaguely familiar, didn't it. If you're just joining us
the whole concept of genes, natural selection, the science behind it.
Speaker 1 (22:10):
Chans are passed down from parents to offspring, often determining
traits like her color, personality and eve an eye color.
My jeens were blue.
Speaker 2 (22:22):
Sydney Sweeney has great genes. Now, I think that's more
than just a hat tip to Calvin Klein. I think
that's outright derivation. Meaning if you watch the Brooks Shields ad,
she's like struggling to put these genes on, you know,
her shapely figure. She's fifteen. I get it, that's underage.
There's some taboo about that. And it wasn't Blue Lagoon too,
(22:43):
But I'm telling you, in nineteen eighty that caused a ruckus,
that caused a stir, and it sent Calvin Klein Stock
and the sales of their genes through the roof, just
like we're seeing with American Eagle and Sidney Sweeney. Now
brook Shields, think about it. I'm watching that ad for
when I was six years old when that came out.
I remember it. I don't know what to do with,
(23:04):
you know, women just that oh she looks nice, but
what people forget she was Princeton educated. Brooks Shields is
a brilliant woman, and she did that. That was one
solid take all that information, all those lines that she
had memorized. I mean, that's that's impressive unto itself. But
history has a way of repeating itself, and I believe
(23:27):
that this is a not so subtle nod the American
Eagle Genes ad by Sidney Sweeney two Brooks Shields. Now, Kelly,
you're a couple two years older than I am, but
you remember that Brooks Shields ad right?
Speaker 5 (23:38):
I do, absolutely Do you remember the controversy? I remember
both of them.
Speaker 6 (23:43):
Also when she says nothing comes between me and Mike Calvin.
Speaker 2 (23:48):
That's right, that's right, Controver.
Speaker 5 (23:50):
Remember both of them.
Speaker 6 (23:51):
Yeah. I don't see what the whole hub hubbub yeah
is all about. But I am getting really, really sick
and tired of all of these pejorative diatribes.
Speaker 5 (24:05):
That you see the media going through right now.
Speaker 6 (24:08):
I don't know who the hell that person was that
you played, never heard of them, don't want to even
I mean, I'm sure my kids know who they are,
but I mean, I just I don't get it, and
I'm kind of getting tired of it. And I'm probably
very close to being indicative of everyone in the nation
right now. We are tired of the woke bs. We
(24:30):
are tired of Gellette dropping the whole you know best
a man can get target, you know, trying to do
their LGBT trans stuff and the kids section. How about
you remembers hardware did stuff is.
Speaker 2 (24:48):
The place with the helpful hardware man or woman? Folks?
Speaker 6 (24:54):
Yeah, I mean it's just I'm tired of it, you know.
And with an ad campaign like this, and when it
came out, I was like, Wow, good for them. It
makes me almost want to go and buy some American Eagles.
Speaker 2 (25:07):
But think about this, the backlash. Okay, we had the
backlash dyl Mlvany and bud Light. I remember I remember
arriving at the airport in Tampa and Hutchey picking me
up and he rolls down the way goes, hey, you're
all mulvanied up, like it became a verb. Ta I'm like,
shut up. And he used to be went to this
Whiskey Wings as his favorite you know, yes, yeah, we
(25:28):
go there all the time. He used to get we
get a bucket of five bottles of beer. It was
a good price, like ten biers, like a steal.
Speaker 5 (25:34):
You guys have often called me from Whiskey Wings.
Speaker 2 (25:36):
After we've consumed Yes, said beer, said beer. Yes, they
used to be bud lights. And after that Hutchey switched
to Coors Light, and Coors Lights sales went way way up.
And then you saw all the pictures of like all
the beer was gone, but the bud light remained. They've
still not recovered from that now. No, but for the
backlash in this ad, I think it might have been
a good ad, But I don't know that it would
have been a firestorm like we've seen because the woke
(25:58):
had the backlash against it. What was the response, normal everyday,
traditional conservative or even middle of the road Americans went
out and bought the jeans.
Speaker 6 (26:07):
Well there exactly, and so I and to your point
about bud Light, it's the same type of thing. They
just alienated every audience that they had and they never
have recovered from it, and they still have it even
though they're trying right now to you know, relive the
past and tried to you know, appeal to a younger crowd.
Speaker 5 (26:30):
It's just not working. I mean, I can.
Speaker 6 (26:31):
Tell you Trevor works as a bartender and as a server, and.
Speaker 5 (26:39):
Nobody ever orders bud Light.
Speaker 6 (26:41):
And they have had they have had a keg of
bud Light in their thing for like six months.
Speaker 2 (26:48):
It's still not selling.
Speaker 5 (26:49):
And it's still not selling.
Speaker 2 (26:50):
How long ago was that?
Speaker 5 (26:52):
Yeah, this was two years ago and he has not
poured a bud Light in ever.
Speaker 2 (26:58):
We're getting some Kelly Love and the tech line five
seven seven three nine, Eric Manning, you great American. Kelly
sounds like she's twenty seven years old.
Speaker 5 (27:08):
I am not.
Speaker 2 (27:09):
Unfortunately, her son almost does tell Kelly that many of
us agree with her. We're tired of all the woke bs. Yeah,
here's a lot of texts coming in on this. I
want you to respond to this one. Women hate baggy jeans.
They were famous in what eighty six eighty seven when
skateboarding became popular. We needed loose jeans to bend down
and grab the board. Now they're in again. Well, I'll
(27:29):
tell you this. I remember in the nineties, worst time
ever to be an up and coming college freshmen and
dating on that scene. Women wear they were flannels and
baggy jeans and Doc Martin's and it was like is
that a woman under there. I mean I'm talking like
attractive otherwise attractive women. Nobody wore tight anything. Yeah, nineties,
the grunge scene exactly. But what derived from that then
(27:52):
what we've seen, at least in recent years. Maybe they're
going out of style, but I've still seen them around.
Mom jeans, young girls wearing mom jeans? Are those out again?
Speaker 5 (28:02):
You know?
Speaker 2 (28:02):
Were they were in?
Speaker 6 (28:04):
Everything is cyclical, right, because a few years ago we
went you know, there were bell bottoms in the seventies,
that's what we call them now.
Speaker 5 (28:11):
They're wide leg geens. So that was very popular.
Speaker 6 (28:15):
And then there were the skinny jeans where you know,
you had to basically lay down flat on a bed
in order.
Speaker 5 (28:22):
To pull them.
Speaker 2 (28:23):
And then dudes starting wearing them, like my brother. Can
you imagine Nate and skinny jeans? He was wearing them
at one time.
Speaker 5 (28:29):
They pinched it and roll it like in the eighties.
Speaker 2 (28:31):
Should not have been wearing them. Are the pegg in
the pants? I remember that?
Speaker 5 (28:34):
Yeah?
Speaker 2 (28:34):
With the deck shoes, no socks? Yeah, Don Johnson baby, Yeah.
A couple more here before we go to break. We
got a lot more texts to get to on the
subject too. The original Marlborough Man says, this Texter was
a rancher by the name of Bob Norris who would
ranch just south of Colorado Springs. That's true, a bit
more outside town back in those days. And to that point,
real Ralph says, the man who was the model for
the Marlboro Man and the commercials lived in Black Forest,
(28:56):
northeast of the Springs. Died a few years ago.
Speaker 5 (28:58):
Yeah, I was just gonna say I heard. I thought
he died a.
Speaker 2 (29:01):
Few years and there's a shrine to him in Colorado Springs.
More of your texts five seven, seven, three nine, including
one from Petty Patty always look forward to those. What'd
you say, Well, we're going to get to it after
the breaks called it's called tees in the business, Kelly
Sidney Sweeney, Can I finish? Can I finish? I'm Ross
Perrot here and you're Larry King American Eagle ad Sidney Sweeney,
(29:22):
big controversy, Why and does this equate? Do you see
the connection the through line back to nineteen eighty and
the Brookshields ads and why they were so effective? Why
were they effective? Why did they work? Why were they
good ads? Despite anything the Left might tell you Basically,
whatever the left's telling you about marketing and advertising, do
the opposite. Ryan Shulding. Life continues after this, Oh yes,
(29:48):
breaking down the advertisement of American Eagle. That has to
be the ad of the year based on the reaction.
Sure there's been some negative, but a lot more of
it positive and reinforcing this revolution against the woke. And
that is what embodies American values, What makes us feel
good to be Americans, what makes us feel good about
(30:09):
buying products. It appeals to you. It's a very impulsive
reaction that we have. It's good or it's bad. That's
the meritocracy we're talking about as well. Eighty six eighty
seven says this text are five seven, seven thirty nine
eighty six eighty seven jeans were loose all the way
down to the foot, so skaters would fold over the
leg bottom and then roll them up three times to
(30:31):
keep them out of the way. This sounds like a
real skater skater. Die dude, Tony Hawk, I got you.
Gina says, I had no memory of even hearing of
American Eagle jeans. Tell Kelly, even though the ad was
for baggies, they have adorable skinny jaggings and very reasonable.
I've ordered two. I'm all in saying, Babe Baye to
the crazy. Yeah. See, this is where we speak as
(30:53):
one voice. You know, the so called forgotten man and
woman flyover country Red states that have tipped this election
to Donald Trump, not only in the electoral college, but
the popular vote. We vote with our wallets, and we
vote with how we buy products. And if they're good
products and they advertise effectively, people will respond to that.
(31:15):
Alexis says, Kelly is the best. Yes, tired of voteness,
and that is a bull and that is the poop emoji.
So I can put that together. Even I can figure
that one out. Remember when the Democrats tried to boycott
Chick fil A for a day and it turned out
to be the heaviest sales day in corporate history. You
know another thing that happened along those lines right here
in Colorado. Remember Marlon Reese, our first gentleman. Remember him,
(31:38):
his contempt for our cattle ranchers out there, just snooty
and snide and condescending, you know, looking down his nose,
daring to just interact with these lesser thans in a
ranch country. And he wanted there to be a meet
out day where you know you'd have one day where
nobody ate meat. I think Mayor Johnston trying to do
(32:00):
what was a three million dollar ad campaign along those
same lines recently, you are correct, Yeah, okay, And what
happened to Marlon Reice. What happened was I got together
with a friend of mine, Carl down in Pueblo, who
owns and operates Gigi's Barbecue. Great place if you're ever
down there, and we decided, you know, why don't we
advertise his place for a meat in day? And guess
(32:22):
which one went out? People were eating meat, Like I
was eating more meat that day than I can never remember.
Going to Bonanza. Go to GQ that has owned and
operated by Jason Ganaal Heidi's husband. That's another one. I'm
just giving out free advertising. Eat all the meat you are, Hey,
buy Lutchka beef out there, Black Angus, Derek Lutchka, my
high school baseball teammate. It's the best beef you're ever
going to have, right, Kelly guy.
Speaker 5 (32:42):
Would be indeed? Also, do you remember what they did here?
Speaker 10 (32:47):
God?
Speaker 5 (32:48):
Yes, we had barbecue.
Speaker 2 (32:50):
Sure is shooting yep, and all of this. You watch
it every single time something like this happens. It backfires
on the left. Ask yourselves why meat in day became?
And then and then Jared Poulis tried, he tried to
kind of save that because you know, I'm a grill
master in my spare time. Yeah, and then we saw
Chuck Schumer uh frying the hamburger raw with the cheese
(33:14):
on it, like, Lloyd, do you want some of cola?
Because you're gonna get it? Have you ever grilled a
hamburger before? Bro? Do you even grill? Bro? My god,
here's what you do. I'm gonna explain it for the
libs out there that don't know what the hell they're doing.
You grill the burger on one side probably had a
searing temperature because you want to keep those juices in there,
(33:34):
right and get it up there like four hundred and
fifty degrees and then and then no more than four minutes.
I mean, if you want a little bit medium, maybe
a little less than that. You flip it over and
you got those nice charred grill marks on there and
on the cooked side. Then you put the cheese and
it melts. Is all good, and it's good. You put cheddar.
You can put Monterey Jack, whatever you want American cheese,
(33:56):
want to float your boat, but you know, learn what
you're doing. I can't believe we got off on the
topic a grilling here.
Speaker 5 (34:03):
Hold on.
Speaker 6 (34:03):
Do you remember AOC's post about garbage disposals?
Speaker 2 (34:08):
Oh? My god? And that was real?
Speaker 5 (34:09):
I mean, does this work?
Speaker 6 (34:12):
Why are people on the left so unbelievably uneducated?
Speaker 2 (34:17):
Well, they're just detached from reality. They don't have to
do their own Let me look at Mamdani, same thing,
but with AOC that example. Do you know what kind
of SNL sketch they could have derived from that, and
how brilliant it would have been. But nope, can't touch AOC.
She's one of theirs. Finally, petty patty, and she labels
it this way. I just recently leveled up to sixty nine. Okay, nice?
(34:40):
Should I throw a fit that there are no sixty
nine seventy year olds offering gene ads? The world has
gone mad? And the more they want to force me,
the more to think like them, the less likely I will.
I could think of maybe, uh, Helen Mirren pulling that off.
Speaker 5 (34:54):
Yeah she could.
Speaker 2 (34:55):
Older lady that you know still kind of does well.
In next face, she was in nineteen twenty three. It
was a very sad series. Yeah, Yellowstone Cannon, let me
see another one here.
Speaker 6 (35:10):
Who else could pull that off? I'm trying to think,
is free don Ois still lat.
Speaker 5 (35:13):
Yeah, Yeah, she could do that.
Speaker 2 (35:15):
I think there's room for that.
Speaker 5 (35:17):
Yeah, I wouldn't be a posed to that.
Speaker 2 (35:20):
Well, that's the dance music we have. When we got
to go, got a couple of conversations coming up in
hour number two. You might have heard the promo Bernadet. Yes,
I saying that like Eric Manning, because that's the only
way I know how Bernie Lake will join us. And
she has worked in the world of stopping human trafficking.
A fascinating conversation in store, and then the weirdest case
(35:42):
you're ever going to hear about, involving a Jeff Coo
cop in Douglas County twenty third DA George Brockler still
had two
I'm not here to tell you to buy American Engle chans,
and I definitely won't say that they're the most comfortable
chance I've ever worn, or that they make your butt
look amazing. I'm going to need to do that. But
if you said that you want to buy the jeans,
I'm not going to stop you. Put us We're clear,
(00:22):
this is not me telling you to buy American Engle Chance.
Speaker 2 (00:25):
Sidney Tweeny has great Keynes.
Speaker 3 (00:27):
You see what I did there right now.
Speaker 2 (00:30):
What I try to do in this program, it's very
difficult sometimes, is to give you an audio experience where
when you focus on that alone, it maybe changes things,
if only a little bit. You go back to the
nineteen sixty presidential debate, the first that was ever televised nationally,
(00:51):
between Republican candidate Vice President Richard Nixon, coming off of
the eight glorious years of President Dwight David Eisenhower in
the nineteen fifties and those halcionic days. My dad was
a little boy, and he remembers them fondly, as I
remember the eighties fondly, comparing Ronald Reagan to Dwight Eisenhower.
So you would think the power of incumbency, the booming
(01:15):
American economy, the auto industry largely driving that, the suburb
exploding nationwide, the middle class making it really for the
first time in American history. All of that, going into
nineteen sixty, you would think Richard Nixon would have been
the predominant favorite, and I would think at the beginning
of the campaign perhaps that were true. But then Senator
(01:37):
John F. Kennedy, Democrat, Massachusetts. The power of the picture,
the power of the visual. John F. Kennedy was a
strikingly handsome man. He had a beautiful, gorgeous wife and Jackie.
And when the pictures were displayed, when people watched that
debate on television, they saw the sweaty five o'clock shadow
(01:59):
and the furl of Richard M. Nixon on one side.
And although he was making solid policy points. People lose
this because of Watergate and everything. But Richard Nixon was
a brilliant man. He was an extremely exceptionally intelligent man.
And but for Watergate, he was a powerfully effective president.
Don't forget the very election that he was alleged to
(02:23):
have conspired or known about this Watergate break in why
would he do that? I mean, he was neurotic and
paranoid and recorded everything and didn't trust anyone. And some
of that was for a good reason, but I think
he believed like Martin Luther King and John Lennon were communists.
He kind of went off the deep end with stuff
like that. But he was on his way to a
(02:46):
historic landslide crushing victory in that nineteen seventy two campaign
against the far left George McGovern, and he won was
at forty nine states, the same as Ronald Reagan did
later in nineteen eighty four and his reelection bid. So
you're thinking, why would Nixon even care if he had
(03:06):
any kind of reliable polling data. People don't talk about
this part of that. It wasn't like this was a
close election like say twenty sixteen with the Russiagate scandal
and Hillary Clinton trying to hold on for dear life
and plant some kind of seed of collusion for Donald Trump,
because we knew that was going to be a close
election and some people thought Hillary would blow them out,
but obviously their internal polling told them something different. Going
(03:29):
back to nineteen seventy two, Nixon had to be confident
in his chances at reelection, and he would soar to victory.
So the whole Watergate break in thing, it doesn't make
any sense from a strategic standpoint. Back to nineteen sixty,
those who watched the debate on television in large numbers
(03:49):
thought John F. Kennedy won the debate. But those who
listened on the radio, and now were many back then
that still only had radio televisions in nineteen sixty were prevalent,
but not predominant in the American household. And if you
had one, you had one, and it was like a
piece of furniture and you built your living room around it,
and the family would gather around like they used to
(04:11):
do with the radio and before that, with the phonograph.
Those that listened on the radio thought Richard Nixon one
hands down the vice president. And that was a telling
moment in time as to the effectiveness of each of
those mediums. One was visual with sound and pictures. One
was merely audio. So when you just hear that ad,
that's the thirty second version. There's a couple that are
(04:32):
out there, and that's not the one that was gaining
traction and controversy for American Eagle with Sidney Sweeney, She's
not going to tell you to buy these James, but
she's going to show you the visual of every reason
why you should. And she's a striking young woman, she's attractive.
Far be it from any advertising executive to ever use
attractive people in marketing or advertising. And it's not just women.
(04:55):
Do you remember the Marlborough Man and that shot of
a cowboy that right, look the square jaw that sold product,
that moved product. You want attractive people who others consumers
aspire to be or or idealize in terms of what
they envision beauty or strength or any of these positive
(05:18):
attributes to be. You can go back to Mad Men,
and there's a lot of bad things about that television
series and what went down in the late fifties and
the sixties with the patriarchy that they call it now
and the misogynistism that was prevalent. So that was one
add this. So this is the one that is drawing
(05:38):
all the controversy.
Speaker 1 (05:40):
Chans are passed down from parents to offspring, often determining
traits like high color, personality, and even eye color. My
genes are blue.
Speaker 2 (05:52):
Sydney Sweeney has great genes. Okay, obviously it's a pun.
Great genes. J e a n the kind of that
you wear as pants and great genes g e nes
which Sidney Sweeney happens to be a white, blonde, blue
eyed woman. Now we've been taught through recent advertising that
(06:15):
the traditional, the established view of beauty, strength, attractiveness, that
is to be disparaged, that is to be torn down,
that is part of the establishment, that is part of
white supremacy. They're alleging eugenics here, and they're really going
off the deep end and far being it from the
Democrats to go down the road of eugenics when Margaret
(06:37):
Sanger was a big believer in that practice, and it
was a primary driver for abortion as it was first
conceived of as a movement under Sanger planned parenthood. And
they're then the Nazi tie in of course Hitler the
Aryan nation. They wanted to build blue eyed, blonde people
and weed out all these characteristics that they viewed to
(06:57):
be inferior. Logically, but this doesn't change the fact that
humans view beauty in a particular way through a particular lens.
And however, you see it is I of the beholder
type thing. And we go back and I mentioned this
in a post of my own and we'll have the
audio of this maybe a little bit later. You know,
(07:18):
I'm a gen xer and many of you are too,
or maybe you're a little bit older than that. Kelly's
a gen xer. This whole ad controversy, the campaign thing.
First of all, it is a boon for American Eagle.
I wasn't even aware that American Eagle made genes before this.
I thought it was Levi's and Lee and you had
back in the day. And when Brookshields reprised her ad
(07:40):
of Calvin Klein, remember that, And there was a lot
of controversy because of her age in nineteen eighty she
was fifteen, she had been a blue lagoon and there
was nudity. There's a little, you know, kind of sensitive territory,
shall we say. But then later on, in her adult
years she reprised that and Jordash adds and I remember
(08:00):
those Sorry what brookshield is a beautiful woman. Now you
have this controversy all these years later. And I don't
think democrats, I don't think the left. I don't think liberals, socialists,
whatever you want to label them. Ass understand maybe the difference,
let's say, between this and the power of viral marketing
going wild, the stock American Eagle going up versus the
(08:23):
whole controversy surrounding Dylan mulvany and bud Light, and why
that was a negative thing because you don't understand your audience.
I was telling Kelly this the other day when I
worked at CMU Public Radio right Ford. He sounded like
that that was his public radio. Ray Ford had a
sign above the door exiting the studio that said, think audience,
(08:47):
got to have them in mind. You're trying to appeal
a product to them. Does a consumer want to buy it?
And why would they want to buy it? What appeals
to them? Connect with them, empathize with them, relate to them.
Bud Light being pushed by Dylan mulvaney was unrelatable to
their core demographic audience who drinks bud Light college frat boys.
(09:10):
And then you had that marketing executive who later got
fired and she's absolutely ridiculous. And this is why you
don't hire on the basis of DEI equalities. They said,
we want to get rid of the Freddy. It was
that whole that Michigan acte. I don't know where she
was from. My aunt Tuggy Flatty like that real naasily.
Speaker 4 (09:29):
Get.
Speaker 2 (09:29):
Really the freddy reputation of bud Light, let me tell
you something. The freddy reputation of bud light is why
you were selling so much product year after year. Why
at all the keggers on college campuses there were kegs
of bud Light. It was cheap, it was easy to
drink and no frills. You know, it was fun. And
you took all of that and you punted it out
(09:51):
the window because you wanted to appeal to a new
kind of customer, and then you lost your core base customer.
This Sydney Sweeney ad hits the target right down the middle.
It appeals to our old sensibilities. It appeals to a culture,
I believe, where the pendulum is swinging back away from
the woke and the artificial. And we have to build
(10:13):
up that which is underrepresented and do it for the
very purpose of the fact that it's underrepresented. We have
to have these nietzsch targets, and we have to undermine
the underpinnings of American society and upon which it was built,
and our culture and its greatness and our pop culture appeal,
and why why we are attracted to certain things, you know,
you see Molly Ringwold, Now revision is history looking back
(10:37):
at John Hughes and moves on. There tea light well
in John Hughes's experience as a Lansing, Michigan native who
moved to suburban Chicago when he was a kid and
grew up there. That was his life, turning Odd's head
a black filmmaker. Let's say Spike Lee and he's got
another movie coming out. I'm I go see it with
Christian Toto and I love Spike lee movies because they're authentic.
(11:00):
Does Spike Lee just artificially insert white people into his
movies when that was not his cultural experience growing up. No,
that'd be ridiculous. But when you watch his movies, if
he does have white characters, they are represented by the
people that he knew, that he was familiar with growing up.
But I wouldn't expect him to just, oh, well, we
have to have a certain percentage of a white characters,
(11:22):
whor this is just not going to sell. No, Spike
Lee made some very provocative and interesting movies and the
characters just happened to be black, and that was their
experience and it's not necessarily similar to mine. But in
some ways. Maybe it is we have a lot more
in common than we don't. But the liberals don't want
you to believe that. They focus on the fear. They
(11:43):
focus on the division. They focus on the hatred of
one another. And there's no more clear example than Doja Cat,
who I'm not real familiar with but not really impressed.
Listen to how she mimics Sidney Sweeney in this ad.
Speaker 1 (11:57):
Chansa pasta from parents to ospar often determining traits like
her color, personality and eve an eye color. My jans
are blue.
Speaker 5 (12:09):
Sidney Sweeney, Caspery Keynes.
Speaker 6 (12:12):
Jameser passed down from pirates to offspring, often determined in
traits like hair.
Speaker 7 (12:18):
Color, personality, and maybe in eye color.
Speaker 2 (12:22):
My Jane are blue? Uh dojah? Can't I believe is
African Americans. I don't even care. But her caricature of
Sidney Sweeney is some kind of uh Southern. Let's go
with the pejoratives, redneck, hillbilly, uh, these sorts of things.
I could say that because I grew up with people
like that, but we know in Michigan we don't have
(12:43):
that accent. Is that you're to me, that is no
different than Amos and Andy portraying a black voice in
a in a stereotypical kind of overheated way. Sidney Sweety
doesn't even sound like that is from the South, she
doesn't have that accent. So what is that? What is
that mockery? Where does it come from? Jealousy? Envy? Sidney Sweeney,
(13:05):
in my opinion, again, Eye of the Beholder is objectively
a beautiful young woman, and there are people on online
making aspersions about they are objectifying young women. Okay, well
she's not that young. Sidney Sweeney's twenty seven, so this
isn't even the same thing as Brooke Shields back in
the day being fifteen. She's twenty seven. My mom was
(13:26):
twenty six when she had me, so that one falls flat.
Oh then you got to go after the corporations because
they're getting so corporation y. It's like the Tim Robbins
puppet in Team America World Police. They don't know what
they're criticizing or why, they just know that it's bad
because it's corporation e.
Speaker 8 (13:42):
And on the topic of that Sidney Sweeney advertisement, you
know the one my teens are blue. Everyone who's saying
this is cancel culture is incredibly wrong.
Speaker 3 (13:49):
This is corporate responsibility and it needs to happen.
Speaker 8 (13:51):
Harmful business decisions like this happen because boardrooms look like.
Speaker 3 (13:55):
This Like this is not an exaggeration.
Speaker 8 (13:57):
Your company's DEI statement means absolutely nothing when your boardroom
does not reflect the world that you.
Speaker 3 (14:02):
Operate with it. Y'all do realize studies show the more
diverse a team is.
Speaker 8 (14:05):
The better the business results are right by all means,
keep hiring how you've been hiring.
Speaker 3 (14:11):
It seems to be going really well for you.
Speaker 2 (14:14):
Hiring for diversity and exemplifying that your company for diversity's
sake is a losing strategy. Meritocracy is what we're getting
back to. We're getting back to that in the American government,
in the US military under Pete Hegseth, the brightest, the
best should win. That's it. I don't care what color
your skin is, if that means it's all black, or
it's all Hispanic, or it's all Asian, or it's all
(14:36):
don't care. The diversity that we should have is the
diversity of opinion, and that does include not exclude those
who might disagree with the left. But they don't want that,
They want a monolith. They want control. They will cudgel you,
beat you, browbeat you into submission, and you better tell
the woke line. You go down the deipath again, the
(14:59):
primrose path, and it leads to disaster because now you've
hired somebody for on the basis of something other than
their merit, other than their skills. You know, when I'm
filling out a job application. It's been a while, but
what I would advise, and I told Kelly this about
her son, Trevor, you're a white male, do not ever
put that on your application because you're not more likely
to get hired because you're white by most companies that
(15:21):
are trying to enact these diverse Affirmative action DEI type policies,
And if you're white, you're not going to be hired
for that reason either. So it begs the question, if
I have so much privilege being a white man, why
is it that I avoid checking those boxes? Wouldn't I?
If I enjoyed this mythological thing called white privilege, I
(15:42):
would be chomping at the bit to check off I'm white,
and check off I'm mail and there you go, and
now I've got a better chance of getting that job.
Why would I after all, my job experience professionally, dating
back in nineteen ninety seven, intentionally not fill out those
boxes because I'm white and because I'm male. Riddle me that,
(16:04):
because it's not an advantage. And we've gotten so far
in our society to the other side of that that
people who are vastly underqualified or being hired just because
they checked those woke boxes. So corporate America American eagle
whether they did the right thing or the wrong thing here,
just look at the balance sheet, look at the stock prices,
look at the gene sales. They are skyrocketing, They're out
(16:26):
of control. And then there's this marketing expert Marcus Collins.
He was on CNN.
Speaker 9 (16:35):
One person who weighed in on all of this was
Texas Senator Ted Cruz.
Speaker 5 (16:40):
He wrote on x Wow, now the.
Speaker 9 (16:43):
Crazy left has come out against beautiful women. I'm sure
that will pull well. That has gotten a range of
reactions online. He's making obviously this political connection here. Talk
to us about why this so called woke culture has
the wrong so much backlash here in the US.
Speaker 10 (17:03):
I think that that is probably poor and lazy attribution.
They had nothing to do with left leaniness, and there's
had nothing to do with quote unquote woke, at least
the way woke has been repositioned and recontextualized. I think
this has everything to do with meaning, how.
Speaker 2 (17:19):
You saw it and who saw it the way that
these people are seeing it. Doja Cat and that Emily
Durham that I played for you. It is one hundred
percent coming from the politically oriented left, the DEI woke
that whole brigade. None of it's coming from the other side.
So you can't sit there and tell me it's not political.
(17:39):
But he continues, whether.
Speaker 10 (17:40):
You're a Democrat or Republican, that's your view on politics,
whether you are progressive in your social leanings or not.
It's about what this thing communicated to you, how you
translate it.
Speaker 2 (17:53):
How you saw it.
Speaker 10 (17:54):
Of course, you know this is considering the political backdrop
and the climate of the country at the moment. This
becomes a really good opportunity for a politician like Ted
Cruz to jump into the discourse and poke some and
point some fingers. But ultimately, at its core, this is
just about how people see the world through cultural lenses
and make meaning accordingly. And I think that for those
(18:17):
who see this as a woke statement I think this
is really a lack of empathy realizing that the world
is not objective, it's subjective, and we translate the world
through our cultural lenses, and the better we understand that,
the more likely we are to connect with humanity and
meaningful ways.
Speaker 2 (18:31):
That's a whole lot of gobbledygook to say, a whole
lot of nothing. I mean, Beyonce did a genes ad, right,
not that long ago, and Beyonce, I would say, is
objectively physically attractive, and that sold genes and that's fine,
and nobody had this kind of reaction to it. She
happens to be African American and perhaps that was the
(18:51):
target audience for that. I mean, are we not allowed
to have, you know, traditional kind of standards of beauty
and if it fits into a certain category. Oh no, no, no,
it can't do that. We have to have, you know,
somebody that's overweight, or we have to have somebody that's
trans or we have to have somebody that checks another
box and have it be for that reason that they're
in the ad. That doesn't sell, you're selling to the masses.
(19:15):
What has the broadest base of appeal objective standards? Yes,
there are those they're subjective through a lens, like he says,
but there are certain areas that are human nature that
we find attractive and there's nothing wrong with that. You know,
(19:36):
we've been talking about traditional values and getting back to
those and why they work well. Another person who embodies
that is Ashley Key keyfrontrange homes dot com. Remember that website.
We'll come back to that, and these are Ashley's words
straight from her. She says the following before we ever
hit the market. I walk through the home with a
strategic eye. I often help sellers save money by advising
(19:58):
against unnecessary updates repairs, while offering targeted suggestions for improvements
that will actually move the needle with buyers, from cosmetic
refreshes to layout tweaks. I help problem solve any challenges
the home presents and guide sellers towards smart, impactful solutions.
This is the thoughtful approach of Ashley Key, and you'll
(20:20):
find out more at keyfrontrangehomes dot Com. Whether you're buying
or selling moving out of the state of Colorado or within,
or if you know somebody who's moving into the area
and they need a top notch real estate agent. Ashley
Keys who you want to turn to that's Keyfrontrangehomes dot
com k e y Front Range Homes All one word
dot com part of Live Southeby's International Realty full service
(20:43):
real Estate Elevated Gees.
Speaker 4 (20:51):
The secret of life lies hidden in the genetic code.
Keets a fundamental and detoning the.
Speaker 7 (20:57):
Characteristics of an individual and passing on these characteristics two
succeeding generations.
Speaker 4 (21:04):
Occasionally, certain conditions produce a structural change in the gene
which will.
Speaker 7 (21:09):
Bring about the process of evolution.
Speaker 1 (21:13):
This may occur in one or more of the following ways.
Speaker 7 (21:16):
Firstly by selective mating, in which a single gene type
proof superior in transmitting its genes to future generations. Secondly
by gene drift, in which certain genes may fade away
while other genes persist, And finally by natural selection, which
filters out those genes better equipped than others to endure
(21:39):
in the environment.
Speaker 3 (21:41):
This may result in the origin of an.
Speaker 4 (21:42):
Entirely new species which brings us to Calvins and the
survival of the fittest Calvin Klein genes.
Speaker 2 (21:51):
That was a monstrously successful ad. Flashback to nineteen eighty
forty five years ago, fifteen year old Brookshields, And that
sounded vaguely familiar, didn't it. If you're just joining us
the whole concept of genes, natural selection, the science behind it.
Speaker 1 (22:10):
Chans are passed down from parents to offspring, often determining
traits like her color, personality and eve an eye color.
My jeens were blue.
Speaker 2 (22:22):
Sydney Sweeney has great genes. Now, I think that's more
than just a hat tip to Calvin Klein. I think
that's outright derivation. Meaning if you watch the Brooks Shields ad,
she's like struggling to put these genes on, you know,
her shapely figure. She's fifteen. I get it, that's underage.
There's some taboo about that. And it wasn't Blue Lagoon too,
(22:43):
But I'm telling you, in nineteen eighty that caused a ruckus,
that caused a stir, and it sent Calvin Klein Stock
and the sales of their genes through the roof, just
like we're seeing with American Eagle and Sidney Sweeney. Now
brook Shields, think about it. I'm watching that ad for
when I was six years old when that came out.
I remember it. I don't know what to do with,
(23:04):
you know, women just that oh she looks nice, but
what people forget she was Princeton educated. Brooks Shields is
a brilliant woman, and she did that. That was one
solid take all that information, all those lines that she
had memorized. I mean, that's that's impressive unto itself. But
history has a way of repeating itself, and I believe
(23:27):
that this is a not so subtle nod the American
Eagle Genes ad by Sidney Sweeney two Brooks Shields. Now, Kelly,
you're a couple two years older than I am, but
you remember that Brooks Shields ad right?
Speaker 5 (23:38):
I do, absolutely Do you remember the controversy? I remember
both of them.
Speaker 6 (23:43):
Also when she says nothing comes between me and Mike Calvin.
Speaker 2 (23:48):
That's right, that's right, Controver.
Speaker 5 (23:50):
Remember both of them.
Speaker 6 (23:51):
Yeah. I don't see what the whole hub hubbub yeah
is all about. But I am getting really, really sick
and tired of all of these pejorative diatribes.
Speaker 5 (24:05):
That you see the media going through right now.
Speaker 6 (24:08):
I don't know who the hell that person was that
you played, never heard of them, don't want to even
I mean, I'm sure my kids know who they are,
but I mean, I just I don't get it, and
I'm kind of getting tired of it. And I'm probably
very close to being indicative of everyone in the nation
right now. We are tired of the woke bs. We
(24:30):
are tired of Gellette dropping the whole you know best
a man can get target, you know, trying to do
their LGBT trans stuff and the kids section. How about
you remembers hardware did stuff is.
Speaker 2 (24:48):
The place with the helpful hardware man or woman? Folks?
Speaker 6 (24:54):
Yeah, I mean it's just I'm tired of it, you know.
And with an ad campaign like this, and when it
came out, I was like, Wow, good for them. It
makes me almost want to go and buy some American Eagles.
Speaker 2 (25:07):
But think about this, the backlash. Okay, we had the
backlash dyl Mlvany and bud Light. I remember I remember
arriving at the airport in Tampa and Hutchey picking me
up and he rolls down the way goes, hey, you're
all mulvanied up, like it became a verb. Ta I'm like,
shut up. And he used to be went to this
Whiskey Wings as his favorite you know, yes, yeah, we
(25:28):
go there all the time. He used to get we
get a bucket of five bottles of beer. It was
a good price, like ten biers, like a steal.
Speaker 5 (25:34):
You guys have often called me from Whiskey Wings.
Speaker 2 (25:36):
After we've consumed Yes, said beer, said beer. Yes, they
used to be bud lights. And after that Hutchey switched
to Coors Light, and Coors Lights sales went way way up.
And then you saw all the pictures of like all
the beer was gone, but the bud light remained. They've
still not recovered from that now. No, but for the
backlash in this ad, I think it might have been
a good ad, But I don't know that it would
have been a firestorm like we've seen because the woke
(25:58):
had the backlash against it. What was the response, normal everyday,
traditional conservative or even middle of the road Americans went
out and bought the jeans.
Speaker 6 (26:07):
Well there exactly, and so I and to your point
about bud Light, it's the same type of thing. They
just alienated every audience that they had and they never
have recovered from it, and they still have it even
though they're trying right now to you know, relive the
past and tried to you know, appeal to a younger crowd.
Speaker 5 (26:30):
It's just not working. I mean, I can.
Speaker 6 (26:31):
Tell you Trevor works as a bartender and as a server, and.
Speaker 5 (26:39):
Nobody ever orders bud Light.
Speaker 6 (26:41):
And they have had they have had a keg of
bud Light in their thing for like six months.
Speaker 2 (26:48):
It's still not selling.
Speaker 5 (26:49):
And it's still not selling.
Speaker 2 (26:50):
How long ago was that?
Speaker 5 (26:52):
Yeah, this was two years ago and he has not
poured a bud Light in ever.
Speaker 2 (26:58):
We're getting some Kelly Love and the tech line five
seven seven three nine, Eric Manning, you great American. Kelly
sounds like she's twenty seven years old.
Speaker 5 (27:08):
I am not.
Speaker 2 (27:09):
Unfortunately, her son almost does tell Kelly that many of
us agree with her. We're tired of all the woke bs. Yeah,
here's a lot of texts coming in on this. I
want you to respond to this one. Women hate baggy jeans.
They were famous in what eighty six eighty seven when
skateboarding became popular. We needed loose jeans to bend down
and grab the board. Now they're in again. Well, I'll
(27:29):
tell you this. I remember in the nineties, worst time
ever to be an up and coming college freshmen and
dating on that scene. Women wear they were flannels and
baggy jeans and Doc Martin's and it was like is
that a woman under there. I mean I'm talking like
attractive otherwise attractive women. Nobody wore tight anything. Yeah, nineties,
the grunge scene exactly. But what derived from that then
(27:52):
what we've seen, at least in recent years. Maybe they're
going out of style, but I've still seen them around.
Mom jeans, young girls wearing mom jeans? Are those out again?
Speaker 5 (28:02):
You know?
Speaker 2 (28:02):
Were they were in?
Speaker 6 (28:04):
Everything is cyclical, right, because a few years ago we
went you know, there were bell bottoms in the seventies,
that's what we call them now.
Speaker 5 (28:11):
They're wide leg geens. So that was very popular.
Speaker 6 (28:15):
And then there were the skinny jeans where you know,
you had to basically lay down flat on a bed
in order.
Speaker 5 (28:22):
To pull them.
Speaker 2 (28:23):
And then dudes starting wearing them, like my brother. Can
you imagine Nate and skinny jeans? He was wearing them
at one time.
Speaker 5 (28:29):
They pinched it and roll it like in the eighties.
Speaker 2 (28:31):
Should not have been wearing them. Are the pegg in
the pants? I remember that?
Speaker 5 (28:34):
Yeah?
Speaker 2 (28:34):
With the deck shoes, no socks? Yeah, Don Johnson baby, Yeah.
A couple more here before we go to break. We
got a lot more texts to get to on the
subject too. The original Marlborough Man says, this Texter was
a rancher by the name of Bob Norris who would
ranch just south of Colorado Springs. That's true, a bit
more outside town back in those days. And to that point,
real Ralph says, the man who was the model for
the Marlboro Man and the commercials lived in Black Forest,
(28:56):
northeast of the Springs. Died a few years ago.
Speaker 5 (28:58):
Yeah, I was just gonna say I heard. I thought
he died a.
Speaker 2 (29:01):
Few years and there's a shrine to him in Colorado Springs.
More of your texts five seven, seven, three nine, including
one from Petty Patty always look forward to those. What'd
you say, Well, we're going to get to it after
the breaks called it's called tees in the business, Kelly
Sidney Sweeney, Can I finish? Can I finish? I'm Ross
Perrot here and you're Larry King American Eagle ad Sidney Sweeney,
(29:22):
big controversy, Why and does this equate? Do you see
the connection the through line back to nineteen eighty and
the Brookshields ads and why they were so effective? Why
were they effective? Why did they work? Why were they
good ads? Despite anything the Left might tell you Basically,
whatever the left's telling you about marketing and advertising, do
the opposite. Ryan Shulding. Life continues after this, Oh yes,
(29:48):
breaking down the advertisement of American Eagle. That has to
be the ad of the year based on the reaction.
Sure there's been some negative, but a lot more of
it positive and reinforcing this revolution against the woke. And
that is what embodies American values, What makes us feel
good to be Americans, what makes us feel good about
(30:09):
buying products. It appeals to you. It's a very impulsive
reaction that we have. It's good or it's bad. That's
the meritocracy we're talking about as well. Eighty six eighty
seven says this text are five seven, seven thirty nine
eighty six eighty seven jeans were loose all the way
down to the foot, so skaters would fold over the
leg bottom and then roll them up three times to
(30:31):
keep them out of the way. This sounds like a
real skater skater. Die dude, Tony Hawk, I got you.
Gina says, I had no memory of even hearing of
American Eagle jeans. Tell Kelly, even though the ad was
for baggies, they have adorable skinny jaggings and very reasonable.
I've ordered two. I'm all in saying, Babe Baye to
the crazy. Yeah. See, this is where we speak as
(30:53):
one voice. You know, the so called forgotten man and
woman flyover country Red states that have tipped this election
to Donald Trump, not only in the electoral college, but
the popular vote. We vote with our wallets, and we
vote with how we buy products. And if they're good
products and they advertise effectively, people will respond to that.
(31:15):
Alexis says, Kelly is the best. Yes, tired of voteness,
and that is a bull and that is the poop emoji.
So I can put that together. Even I can figure
that one out. Remember when the Democrats tried to boycott
Chick fil A for a day and it turned out
to be the heaviest sales day in corporate history. You
know another thing that happened along those lines right here
in Colorado. Remember Marlon Reese, our first gentleman. Remember him,
(31:38):
his contempt for our cattle ranchers out there, just snooty
and snide and condescending, you know, looking down his nose,
daring to just interact with these lesser thans in a
ranch country. And he wanted there to be a meet
out day where you know you'd have one day where
nobody ate meat. I think Mayor Johnston trying to do
(32:00):
what was a three million dollar ad campaign along those
same lines recently, you are correct, Yeah, okay, And what
happened to Marlon Reice. What happened was I got together
with a friend of mine, Carl down in Pueblo, who
owns and operates Gigi's Barbecue. Great place if you're ever
down there, and we decided, you know, why don't we
advertise his place for a meat in day? And guess
(32:22):
which one went out? People were eating meat, Like I
was eating more meat that day than I can never remember.
Going to Bonanza. Go to GQ that has owned and
operated by Jason Ganaal Heidi's husband. That's another one. I'm
just giving out free advertising. Eat all the meat you are, Hey,
buy Lutchka beef out there, Black Angus, Derek Lutchka, my
high school baseball teammate. It's the best beef you're ever
going to have, right, Kelly guy.
Speaker 5 (32:42):
Would be indeed? Also, do you remember what they did here?
Speaker 10 (32:47):
God?
Speaker 5 (32:48):
Yes, we had barbecue.
Speaker 2 (32:50):
Sure is shooting yep, and all of this. You watch
it every single time something like this happens. It backfires
on the left. Ask yourselves why meat in day became?
And then and then Jared Poulis tried, he tried to
kind of save that because you know, I'm a grill
master in my spare time. Yeah, and then we saw
Chuck Schumer uh frying the hamburger raw with the cheese
(33:14):
on it, like, Lloyd, do you want some of cola?
Because you're gonna get it? Have you ever grilled a
hamburger before? Bro? Do you even grill? Bro? My god,
here's what you do. I'm gonna explain it for the
libs out there that don't know what the hell they're doing.
You grill the burger on one side probably had a
searing temperature because you want to keep those juices in there,
(33:34):
right and get it up there like four hundred and
fifty degrees and then and then no more than four minutes.
I mean, if you want a little bit medium, maybe
a little less than that. You flip it over and
you got those nice charred grill marks on there and
on the cooked side. Then you put the cheese and
it melts. Is all good, and it's good. You put cheddar.
You can put Monterey Jack, whatever you want American cheese,
(33:56):
want to float your boat, but you know, learn what
you're doing. I can't believe we got off on the
topic a grilling here.
Speaker 5 (34:03):
Hold on.
Speaker 6 (34:03):
Do you remember AOC's post about garbage disposals?
Speaker 2 (34:08):
Oh? My god? And that was real?
Speaker 5 (34:09):
I mean, does this work?
Speaker 6 (34:12):
Why are people on the left so unbelievably uneducated?
Speaker 2 (34:17):
Well, they're just detached from reality. They don't have to
do their own Let me look at Mamdani, same thing,
but with AOC that example. Do you know what kind
of SNL sketch they could have derived from that, and
how brilliant it would have been. But nope, can't touch AOC.
She's one of theirs. Finally, petty patty, and she labels
it this way. I just recently leveled up to sixty nine. Okay, nice?
(34:40):
Should I throw a fit that there are no sixty
nine seventy year olds offering gene ads? The world has
gone mad? And the more they want to force me,
the more to think like them, the less likely I will.
I could think of maybe, uh, Helen Mirren pulling that off.
Speaker 5 (34:54):
Yeah she could.
Speaker 2 (34:55):
Older lady that you know still kind of does well.
In next face, she was in nineteen twenty three. It
was a very sad series. Yeah, Yellowstone Cannon, let me
see another one here.
Speaker 6 (35:10):
Who else could pull that off? I'm trying to think,
is free don Ois still lat.
Speaker 5 (35:13):
Yeah, Yeah, she could do that.
Speaker 2 (35:15):
I think there's room for that.
Speaker 5 (35:17):
Yeah, I wouldn't be a posed to that.
Speaker 2 (35:20):
Well, that's the dance music we have. When we got
to go, got a couple of conversations coming up in
hour number two. You might have heard the promo Bernadet. Yes,
I saying that like Eric Manning, because that's the only
way I know how Bernie Lake will join us. And
she has worked in the world of stopping human trafficking.
A fascinating conversation in store, and then the weirdest case
(35:42):
you're ever going to hear about, involving a Jeff Coo
cop in Douglas County twenty third DA George Brockler still
had two
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