SPOTLIGHT ON BUSINESS: Keith Cochran of Danger Close Paracord

Bracelets in every color of the rainbow are affixed with bullet shells on the ends. The bright and bendable, one-size-fits-all bracelets are handmade using paracord, copper and spent bullet casings by twenty-five-year retired Army veteran Keith Cochran, who founded Danger Close Paracord. Not only do the bracelets raise money for the nonprofit veterans’ organization, 22Kill, but making them is also a form of therapy for Cochran. He first created them out of his own bullets to raise funds for functions for the families of soldiers involved in a family readiness group that was connected to his unit. Now, a portion of the proceeds help support 22Kill, an organization that brings awareness to suicide prevention for military veterans.