July 9, 2025 • 9 mins
The Colorado head coach speaks on his desire for the future of NIL at Big 12 Media Days.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
Big twelve Media days continue up in Frisco as we
get closer to the start of the football season, seven
weeks away from everything getting going and.
Speaker 2 (00:12):
When does UTSA pregame start? Eddy tomorrow? Right now we're
starting already awesome.
Speaker 1 (00:18):
Dion spoke today. Here's the question and the answer about
the NIL.
Speaker 3 (00:22):
How do you believe nil should be guardrailed now? Especially
with the revenue shearing.
Speaker 4 (00:26):
I wish it was a cap, you know, like the
top of the line player makes this, and if you're
not that type of guy, you know you're not gonna
make that.
Speaker 3 (00:33):
That's what the NFL does.
Speaker 4 (00:35):
So the problem is you got a guy that's not
that darn good, but he could go to another school
and they give him a half a million dollars and
you can you can't compete with that. That don't make sense.
And you're talking about equality, not equality like equal. I
thinks the equality. And all you have to do is
look at the playoffs and see what those teams spent.
And you understand, during the white end playoffs, it's kind
(00:57):
of hard to compete with somebody who's giving twenty five
thirty million dollars during freshman.
Speaker 3 (01:01):
Class, right it is. It's crazy.
Speaker 4 (01:05):
We're not complaining because all these coaches up here can
coach at busts off and given the right opportunity with
the right players and play here and there, you'll be there.
Speaker 3 (01:12):
But it's what's going on.
Speaker 4 (01:14):
Right now don't make sense, and we want to say stuff,
but we're trying to be professional. But you're going to
see the same teams during that at the end, and
with somebody who sneaks up in there.
Speaker 3 (01:25):
But the teams that pays the more, pays the most,
is gonna be then it.
Speaker 1 (01:29):
I totally agree with everything he said, except there's one problem.
Speaker 2 (01:32):
Okay, we'll get to that in a second.
Speaker 1 (01:33):
But I do believe I do expect Texas to begin
the college football playoff. I expect Georgia, likely Alabama or
Florida or Tennessee. I would imagine Ohio State and Michigan
and Penn State and USC and Oregon uh and whoever
wins the Big Twelve and whoever wins the ACC likely
SMU because they're.
Speaker 2 (01:50):
Going to buy people.
Speaker 1 (01:51):
When you have unlimited resources and you have an alumni
base that doesn't care what it costs, those are the
teams that are going to always win. It's the NBA
before for the draft and before a salary cap, before
the lottery. It is the Uh, it's you know, the
Yankees and the Dodgers were in the World Series last year,
and even though both teams have struggled recently, it wouldn't
(02:11):
surprise me both teams are in that same mix again
this year. Certainly in the playoffs. The teams that can
afford to spend the most money are going to get
the best players. And I don't really care who coaches them.
If you have the best players, they'll overcome poor coaching.
Speaker 2 (02:26):
Most of the time.
Speaker 1 (02:27):
Uh, they won't go They won't overcome a poor culture.
But a coach can make mistakes and the player will
correct them. So anyway, I have been under the I've
been told that not too long ago. And maybe it
was a few weeks ago, or a month ago or
a year ago.
Speaker 3 (02:44):
I don't know.
Speaker 1 (02:44):
But some of the Texas senators, uh, maybe Ted Cruz,
maybe the Wesley Hunt congressman, whoever it is, I don't
know who they are, but they've approached the Trump administration
about seeing if they can get how they can get anti.
Speaker 2 (03:01):
Trust legislation passed.
Speaker 1 (03:03):
It's not something that can be done apparently with executive
order and still hold up as law.
Speaker 2 (03:09):
It needs to be done through Congress.
Speaker 1 (03:11):
It needs to be a congressional amendment like baseball has
and I believe football has.
Speaker 2 (03:16):
I don't think the NBA has it, but they don't
need it.
Speaker 1 (03:19):
They've been able to work their self out through collective bargaining.
You're never going to get collective bargaining with college athletes.
So I think it's kind of important that we get
that anti trust exemption that we've been harping on for
quite a while.
Speaker 2 (03:32):
Well, I do agree with Dion.
Speaker 5 (03:35):
There does need to be some type of not necessarily restrictions,
but we need to have more clarification on rules and regulations.
Speaker 1 (03:45):
But you can't have rules that hold up in court
if they violate anti trust laws without an anti trust exemption.
Speaker 2 (03:51):
Yeah, yeah, I get that. But the one thing that
I do, and here's and here's the deal. Let's put
it this way.
Speaker 1 (03:59):
Let's say that every college football program in America, every
ad and every president, every head coach gets in a
room and says, under no condition will anybody spend more
than X amount of dollars on their inil and we're
going to police this and We're going to show you
records of every dollar that we spend every year. We're
gonna have somebody that monitors this. Let's just say twenty
(04:19):
five million between revenue share and and in IL. We're
gonna give away twenty five million dollars to our football teams.
You can give more to basketball, and you can earmark
each sport. And the some SMU booster wakes up one
day and goes, I'm gonna give thirty What are you
gonna do about it? Yeah, I don't care if it's good,
if you've passed a rule, because I'm going to assue
(04:41):
you if you get me in trouble, and I'm gonna
win in court because it's an anti.
Speaker 2 (04:45):
Trust exemption issue.
Speaker 1 (04:46):
And until that ani trust exemption law comes into effect,
whether it's tomorrow or five years from now, we're going
to have the wild wild West in college sports. It's
never changing until you get that. And yes, Dion would
like a salary cap. We had Jeff Trailer on a
couple of months ago and he said, yeah, we'd like
to sign him. The contracts that if they leave, they've
got to give their ANIL money back. But we can't
(05:07):
until we get collective bargaining or we get anti trust exemption.
You cannot enforce a contract without anti trust exemption if
the contract in itself is a violation of anti trust laws.
Speaker 5 (05:20):
Well, and the other thing is, you know, because we
talk about the potential penalties you know, or the you know,
things that could happen or should happen if certain certain
rules possibly get violated, is what are you gonna do.
You're not going to take away games because we're in
this world of the more football.
Speaker 2 (05:40):
We can put on TV, the better.
Speaker 1 (05:42):
Well, nobody's ever going to get put on probation. And
the part of the probation penalty be lack of TV
exposure exactly. Use back in the seventies and eighties, well
you can't be on TV for two years. Well, that
not only hurt the school that that broke the rules,
it hurt every one of their opponents as well. Yeah,
so if the Big Twelve or the SEC or the
American or whoever wants to put a team on TV,
(06:04):
but whoever they're playing is on double secret probation, then
that hurts the entire league and the revenue structure.
Speaker 2 (06:11):
So they got rid of that.
Speaker 1 (06:12):
They'll find you with scholarships, they'll find you with monetary situations,
but they're never taking away the TV stuff.
Speaker 5 (06:18):
But see, that's the thing. Who cares about scholarships at
this point because it's what one hundred plus now and
you don't even scholarships. Yeah, scholarships to a certain extent,
and it don't even matter because with nil, it's like,
but somebody's paying the university for those hundred scholarships. And
let's say it costs twenty five thousand dollars a year
to go to school A. I think that's ballpark what
it costs to.
Speaker 1 (06:38):
Go to UTSA or to North Texas or someplace like that.
It may be more at ut or other places. But
let's say for every athlete you've got on scholarship, there's
got to be money coming from the athletic department from
the football budget to the school to pay for all
those things that they're getting for free. It's no cost
to the athlete, but it's a cost to the athletic department.
(06:59):
And so if you've got four hundred student athletes on scholarship,
you're spending ten million dollars a year on scholarships, and
that has to be budgeted in and the athletic departments
have to pay the schools for those educational expenses.
Speaker 5 (07:12):
Yeah, but again, say, for instance, did you lose so
many Oh, well, we can't offer you this. Who's to
say that XYZ person who owns particular restaurant whatever is like, hey,
don't worry about it. You're not on scholarship.
Speaker 1 (07:26):
I'll take care of everybody's on scholarship going forward. There's
not going to be walk ons going forward, so you're
not going to have somebody that says, well, I'll just
become a walk on. But I'm going to get fifty
grand instead of twenty five grand, and half that's going
to go to pay my tuition.
Speaker 2 (07:40):
But here's where the rub comes in.
Speaker 1 (07:42):
If I'm going to give if I'm going to have
twenty and a half million dollars at my disposal to
pass out to athletes from revenue share, and then I've
got a bunch of boosters that basically have.
Speaker 2 (07:53):
An unlimited nil deal.
Speaker 1 (07:55):
And now, oh, at the last second, I got this recruit,
but I don't have any money left. I just call
up you know, Joe's car dealership. Well, he can come
down and you know, sign some autographs and take some
pictures and I'll give him an extra twenty grand. That's
where in Texas or an a and m or an
Alabama can afford to do that, where a Colorado or
a Kansas or in Iowa state may not be able to.
(08:15):
And that's what Dion's talking about. If we're gonna make
the game fair, then we can't we can't have basically
mercenaries for higher mercenaries for higher There's you know, capitalism
is a good thing, but when you're trying to have
a competitive league, the capitalism has to be rained in
little bit. It can't just be the highest bidder every time,
(08:36):
because then the highest bidder is usually going to win.
And I think there's something else that we got to
look at too, and I'm going to get to that
because we're over the time our limit here in this segment.
Speaker 2 (08:45):
But I got another.
Speaker 1 (08:46):
Thought that we need to pass along with this as well,
because I don't think you're going to see a lot
of players doing hometown discounts or giving up money going forward.
There's some schools, and there's one right here in our
neck of the woods that has been able to create
a culture that people want to be a part of.
But at some point that bubble is going to burst
because it's going to come down to the almighty dollar.
Speaker 2 (09:08):
We'll discuss that next on the ticket
Big twelve Media days continue up in Frisco as we
get closer to the start of the football season, seven
weeks away from everything getting going and.
Speaker 2 (00:12):
When does UTSA pregame start? Eddy tomorrow? Right now we're
starting already awesome.
Speaker 1 (00:18):
Dion spoke today. Here's the question and the answer about
the NIL.
Speaker 3 (00:22):
How do you believe nil should be guardrailed now? Especially
with the revenue shearing.
Speaker 4 (00:26):
I wish it was a cap, you know, like the
top of the line player makes this, and if you're
not that type of guy, you know you're not gonna
make that.
Speaker 3 (00:33):
That's what the NFL does.
Speaker 4 (00:35):
So the problem is you got a guy that's not
that darn good, but he could go to another school
and they give him a half a million dollars and
you can you can't compete with that. That don't make sense.
And you're talking about equality, not equality like equal. I
thinks the equality. And all you have to do is
look at the playoffs and see what those teams spent.
And you understand, during the white end playoffs, it's kind
(00:57):
of hard to compete with somebody who's giving twenty five
thirty million dollars during freshman.
Speaker 3 (01:01):
Class, right it is. It's crazy.
Speaker 4 (01:05):
We're not complaining because all these coaches up here can
coach at busts off and given the right opportunity with
the right players and play here and there, you'll be there.
Speaker 3 (01:12):
But it's what's going on.
Speaker 4 (01:14):
Right now don't make sense, and we want to say stuff,
but we're trying to be professional. But you're going to
see the same teams during that at the end, and
with somebody who sneaks up in there.
Speaker 3 (01:25):
But the teams that pays the more, pays the most,
is gonna be then it.
Speaker 1 (01:29):
I totally agree with everything he said, except there's one problem.
Speaker 2 (01:32):
Okay, we'll get to that in a second.
Speaker 1 (01:33):
But I do believe I do expect Texas to begin
the college football playoff. I expect Georgia, likely Alabama or
Florida or Tennessee. I would imagine Ohio State and Michigan
and Penn State and USC and Oregon uh and whoever
wins the Big Twelve and whoever wins the ACC likely
SMU because they're.
Speaker 2 (01:50):
Going to buy people.
Speaker 1 (01:51):
When you have unlimited resources and you have an alumni
base that doesn't care what it costs, those are the
teams that are going to always win. It's the NBA
before for the draft and before a salary cap, before
the lottery. It is the Uh, it's you know, the
Yankees and the Dodgers were in the World Series last year,
and even though both teams have struggled recently, it wouldn't
(02:11):
surprise me both teams are in that same mix again
this year. Certainly in the playoffs. The teams that can
afford to spend the most money are going to get
the best players. And I don't really care who coaches them.
If you have the best players, they'll overcome poor coaching.
Speaker 2 (02:26):
Most of the time.
Speaker 1 (02:27):
Uh, they won't go They won't overcome a poor culture.
But a coach can make mistakes and the player will
correct them. So anyway, I have been under the I've
been told that not too long ago. And maybe it
was a few weeks ago, or a month ago or
a year ago.
Speaker 3 (02:44):
I don't know.
Speaker 1 (02:44):
But some of the Texas senators, uh, maybe Ted Cruz,
maybe the Wesley Hunt congressman, whoever it is, I don't
know who they are, but they've approached the Trump administration
about seeing if they can get how they can get anti.
Speaker 2 (03:01):
Trust legislation passed.
Speaker 1 (03:03):
It's not something that can be done apparently with executive
order and still hold up as law.
Speaker 2 (03:09):
It needs to be done through Congress.
Speaker 1 (03:11):
It needs to be a congressional amendment like baseball has
and I believe football has.
Speaker 2 (03:16):
I don't think the NBA has it, but they don't
need it.
Speaker 1 (03:19):
They've been able to work their self out through collective bargaining.
You're never going to get collective bargaining with college athletes.
So I think it's kind of important that we get
that anti trust exemption that we've been harping on for
quite a while.
Speaker 2 (03:32):
Well, I do agree with Dion.
Speaker 5 (03:35):
There does need to be some type of not necessarily restrictions,
but we need to have more clarification on rules and regulations.
Speaker 1 (03:45):
But you can't have rules that hold up in court
if they violate anti trust laws without an anti trust exemption.
Speaker 2 (03:51):
Yeah, yeah, I get that. But the one thing that
I do, and here's and here's the deal. Let's put
it this way.
Speaker 1 (03:59):
Let's say that every college football program in America, every
ad and every president, every head coach gets in a
room and says, under no condition will anybody spend more
than X amount of dollars on their inil and we're
going to police this and We're going to show you
records of every dollar that we spend every year. We're
gonna have somebody that monitors this. Let's just say twenty
(04:19):
five million between revenue share and and in IL. We're
gonna give away twenty five million dollars to our football teams.
You can give more to basketball, and you can earmark
each sport. And the some SMU booster wakes up one
day and goes, I'm gonna give thirty What are you
gonna do about it? Yeah, I don't care if it's good,
if you've passed a rule, because I'm going to assue
(04:41):
you if you get me in trouble, and I'm gonna
win in court because it's an anti.
Speaker 2 (04:45):
Trust exemption issue.
Speaker 1 (04:46):
And until that ani trust exemption law comes into effect,
whether it's tomorrow or five years from now, we're going
to have the wild wild West in college sports. It's
never changing until you get that. And yes, Dion would
like a salary cap. We had Jeff Trailer on a
couple of months ago and he said, yeah, we'd like
to sign him. The contracts that if they leave, they've
got to give their ANIL money back. But we can't
(05:07):
until we get collective bargaining or we get anti trust exemption.
You cannot enforce a contract without anti trust exemption if
the contract in itself is a violation of anti trust laws.
Speaker 5 (05:20):
Well, and the other thing is, you know, because we
talk about the potential penalties you know, or the you know,
things that could happen or should happen if certain certain
rules possibly get violated, is what are you gonna do.
You're not going to take away games because we're in
this world of the more football.
Speaker 2 (05:40):
We can put on TV, the better.
Speaker 1 (05:42):
Well, nobody's ever going to get put on probation. And
the part of the probation penalty be lack of TV
exposure exactly. Use back in the seventies and eighties, well
you can't be on TV for two years. Well, that
not only hurt the school that that broke the rules,
it hurt every one of their opponents as well. Yeah,
so if the Big Twelve or the SEC or the
American or whoever wants to put a team on TV,
(06:04):
but whoever they're playing is on double secret probation, then
that hurts the entire league and the revenue structure.
Speaker 2 (06:11):
So they got rid of that.
Speaker 1 (06:12):
They'll find you with scholarships, they'll find you with monetary situations,
but they're never taking away the TV stuff.
Speaker 5 (06:18):
But see, that's the thing. Who cares about scholarships at
this point because it's what one hundred plus now and
you don't even scholarships. Yeah, scholarships to a certain extent,
and it don't even matter because with nil, it's like,
but somebody's paying the university for those hundred scholarships. And
let's say it costs twenty five thousand dollars a year
to go to school A. I think that's ballpark what
it costs to.
Speaker 1 (06:38):
Go to UTSA or to North Texas or someplace like that.
It may be more at ut or other places. But
let's say for every athlete you've got on scholarship, there's
got to be money coming from the athletic department from
the football budget to the school to pay for all
those things that they're getting for free. It's no cost
to the athlete, but it's a cost to the athletic department.
(06:59):
And so if you've got four hundred student athletes on scholarship,
you're spending ten million dollars a year on scholarships, and
that has to be budgeted in and the athletic departments
have to pay the schools for those educational expenses.
Speaker 5 (07:12):
Yeah, but again, say, for instance, did you lose so
many Oh, well, we can't offer you this. Who's to
say that XYZ person who owns particular restaurant whatever is like, hey,
don't worry about it. You're not on scholarship.
Speaker 1 (07:26):
I'll take care of everybody's on scholarship going forward. There's
not going to be walk ons going forward, so you're
not going to have somebody that says, well, I'll just
become a walk on. But I'm going to get fifty
grand instead of twenty five grand, and half that's going
to go to pay my tuition.
Speaker 2 (07:40):
But here's where the rub comes in.
Speaker 1 (07:42):
If I'm going to give if I'm going to have
twenty and a half million dollars at my disposal to
pass out to athletes from revenue share, and then I've
got a bunch of boosters that basically have.
Speaker 2 (07:53):
An unlimited nil deal.
Speaker 1 (07:55):
And now, oh, at the last second, I got this recruit,
but I don't have any money left. I just call
up you know, Joe's car dealership. Well, he can come
down and you know, sign some autographs and take some
pictures and I'll give him an extra twenty grand. That's
where in Texas or an a and m or an
Alabama can afford to do that, where a Colorado or
a Kansas or in Iowa state may not be able to.
(08:15):
And that's what Dion's talking about. If we're gonna make
the game fair, then we can't we can't have basically
mercenaries for higher mercenaries for higher There's you know, capitalism
is a good thing, but when you're trying to have
a competitive league, the capitalism has to be rained in
little bit. It can't just be the highest bidder every time,
(08:36):
because then the highest bidder is usually going to win.
And I think there's something else that we got to
look at too, and I'm going to get to that
because we're over the time our limit here in this segment.
Speaker 2 (08:45):
But I got another.
Speaker 1 (08:46):
Thought that we need to pass along with this as well,
because I don't think you're going to see a lot
of players doing hometown discounts or giving up money going forward.
There's some schools, and there's one right here in our
neck of the woods that has been able to create
a culture that people want to be a part of.
But at some point that bubble is going to burst
because it's going to come down to the almighty dollar.
Speaker 2 (09:08):
We'll discuss that next on the ticket
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