All Episodes

October 17, 2023 38 mins

With more people now than ever embarking on side hustles and venturing into business, now is the time to bring back The Business Bible! Before you get started, Victoria Devine and Jessica Ricci, are getting you to answer some of the most crucial questions when it comes to starting your business, why are you starting it? Like really starting it? Is your idea any good? Can you make money off it?

Acknowledgement of Country By Natarsha Bamblett aka Queen Acknowledgements.

The advice shared on She's On The Money is general in nature and does not consider your individual circumstances. She's On The Money exists purely for educational purposes and should not be relied upon to make an investment or financial decision. If you do choose to buy a financial product, read the PDS, TMD and obtain appropriate financial advice tailored towards your needs.  Victoria Devine and She's On The Money are authorised representatives of Money Sherpa PTY LTD ABN - 321649 27708,  AFSL - 451289.

See omnystudio.com/listener for privacy information.

Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hello, my name's Santasha Nabananga Bamblet. I'm a proud your
the Order Kerni Whalbury and a Wadery woman. I would
like to acknowledge the traditional custodians of the land of
which this podcast is recorded on a wondery country, acknowledging
the elders, the ancestors and the next generation coming through
as this podcast is about connecting, empowering, knowledge sharing and

(00:24):
the storytelling of you to make a difference for today
and lasting impactful tomorrow.

Speaker 2 (00:30):
Let's get into it.

Speaker 3 (00:45):
You've been considering starting up a side hustle to make
some cash, or you're considering turning that business idea into reality. Now,
my friend, is the time. I'm Victoria Devine and welcome
to a new chapter of the Business Bible. We'll be
sharing everything we know when it comes to starting and
maintaining a successful business or a side hustle. When I
say we, I'm joined by the amazing Miss jessic Ricci. Hello,

(01:09):
I'm so excited for this. I'm so excited too.

Speaker 4 (01:11):
I feel like it makes a lot of sense me.
You have literally said to me so many times this year.

Speaker 3 (01:16):
We're bringing it back. We're bringing it.

Speaker 4 (01:17):
Back because we know, we know there's side hustlers. We
know that there's people who want to start their small business,
and I feel like a lot of the other content
that I've seen out there is kind of tailored to
one or the other.

Speaker 3 (01:28):
It's like, if you want to build a huge global
business where you want to run a seven figure business, Jessica, Yeah,
Like if you want to do a huge, big thing,
that's fine. But also, you know, I'm a side hustler,
which is exactly why I've put you in the hot seat.
I'm so excited to be back.

Speaker 4 (01:42):
But you know, I think for a lot of us,
there's a cost of living crisis. Yeah, we're stressed about money,
and sometimes you can only stretch your dollar so far,
you can only ask for so many pay rises. So
I feel like the next logical step is to.

Speaker 3 (01:55):
Do a slight hustle.

Speaker 1 (01:56):
Yeah.

Speaker 3 (01:57):
But also I feel like it's also quite liberating for
me to be able to lift the veil on my businesses.
I guess to be really transparent. I'm happy to talk
about cash flow and business and you know, ultimately not
exactly what we make, but I'll share as much as possible.
But I do run two seven figure businesses, and I
feel like that's not something that I like to come
out in social media and go, oh my gosh, I'm

(02:17):
a big dog I run to seven figure businesses because
I feel like that's not our toner voice. But I
also think that these things can be real and these
things can be relatable and you can learn a lot.
But also I don't want people to feel overwhelmed when
I'm talking about my business, which is exactly where you
pop in because you were talking about, Hey, I just
like to add some extra cash on the side, so

(02:37):
I can always go on a holiday, or I can
do this, or I can do that. And I feel
like these episodes are really going to be for people
who either want to make an extra couple of hundred
dollars or literally want to make a million dollar business.
And I want everyone to know that your business is valid.
Like we don't see them in different ways because to
be honest, as you know, Jess, they all involve structure,

(02:59):
they all involve ownership, they all involve making sure that
you're doing the right things. Like you and I both
get frustrated over invoicing clients. Yeah, like it's not fun,
it's not fun, but I'm really excited about it.

Speaker 4 (03:09):
Yeah, we're gonna be checking in every month, so you
guys can look forward to a Business Bible episode every
single month they're gonna drop here. We're also going to
be bringing the back on the Business Bible podcast feed
as well.

Speaker 3 (03:21):
Which I think will be fun because if you're into
the Business Bible but maybe not into She's on the
Money content, it can be like a playlist for you.
But then if you are into Cheese on the Money content,
we're making sure that this stuff gets in your ear
holes as well. Yeah, we're trying to do a genius
from us. We're doing the absolute most for you guys,
cross pollination, Jessica, making sure it reaches as many ears

(03:42):
as possible. All right, let's dive straight in.

Speaker 1 (03:45):
Jess.

Speaker 3 (03:45):
I'm excited because today we're going to be finding the
why behind your business and then unpacking whether your idea
is actually any good because if you're anything like me,
you've come up with six million business ideas and then
you need someone like jess to be like, hey, v
that sounds fun, but I think that would be a
terrible business in hindsight. So that's what we're going to

(04:06):
do today. I'm really excited.

Speaker 4 (04:07):
I feel like for a lot of people, with the
things we've just said, the why behind their business is
just I want more money.

Speaker 3 (04:13):
Fair. That's the first thing that comes. That's very fair.
Like when you got a job interview and they're like,
why do you want the job and you're like, I
don't know, Sharon, because I need to put food on
my table.

Speaker 4 (04:21):
Yeah, I got bills to pay, queen, But what do
you have Other examples maybe of the whys that people might.

Speaker 3 (04:26):
Have behind starting their business. Absolutely I do, and I
feel like finding the why behind your business and reconnecting
to it is really important when times are getting tough,
because it's not enough to just focus on the cash,
because that's not motivating. I totally understand that in the
initial phases it totally could be. But in the overall
grand scheme of things, when things get too hard, you're like,

(04:46):
this cash is not enough to make me stay connected? Ye,
and they will keep you, I guess from throwing the
towel in. We need to understand why, and I'll impact
on how that works. And making money, as I said,
is not a strong enough why to pull you out
of the dark days of business. I promise like, there
have been so many days that I'm like, this is
too hard. I don't want to do it. Why do

(05:07):
I have to do it? Why do I have all
these responsibilities. I'd prefer to just go and get a
salary and payg job and just get paid. Honestly, some
days I'm like, I'd be so happy with minimum wage.
So I don't have these responsibilities on me. I just
want to be able to sleep. Yeah, So I feel
like we need to connect with our why to make
sure that we can keep our businesses sustainable because the

(05:28):
stats say that after ten years, only one in ten
businesses survive. That's crazy, terrible, right, But also I want
to make sure it's as sustainable as possible. And that's
why we want to have this conversation up front instead
of just talking about business structuring, Jess, which you know
is arguably very important, Like why are you here, Let's
go back to the roots of it and work it out.
So I've put together I've written down a list of

(05:50):
some exercises that I think might be helpful. We love
a list. I love a list as well. So first
things first, I want you to consider what the three
motivations of your new business venture are so is one
of the money? That's okay, we can expand on this further.
But is it to have not just cash? Is it
to have financial freedom to give you more time with
friends and family and maybe some financial security. Is it

(06:12):
to connect or create a community, because that's where I
came from with the business Bible, and She's on the money,
like I am obsessed with creating community. Is it to
make change? Is it to educate? Like what is your
purpose and what is your drive? The second jess is,
imagine that your business is already a success, how would
you want people to speak about it? So this one's

(06:33):
really important, Yeah, because we don't usually go let's pretend
that the business that I'm making, whether that is you know,
a little side hustle, like you know, you do a
small side hustle on the side, or you know, she's
on the money. You and I both, I think, are
on the same page about what we want people to
say about us. Yeah, like I want people to have
an elite experience, like I want people to you know,

(06:54):
work with She's on the money and go I can't
believe that that was so easy or the girls did
an amazing job and you're exactly the same one. You
work with clients. I know that you want them to
have an elite experience where they go. Jess was amazing.
I'd love to engage again. She killed it. So I
think that that's really important because how would somebody else
describe what you and your business stands for? Yeah, it's

(07:17):
hard to do because I feel like you've got to
step into being a little bit confident for this because
otherwise it's really challenging. Yeah, but like Jess, what would
you want people to say about you? And like what
does Jess stand for? Has she got strong ethics and morals?
And that's often what drives community connection and what actually
drives reoccurring customers. Right, Yeah, so that's important. Number three,

(07:40):
what are we chasing? Are you chasing the feeling of
financial freedom? Are you chasing? Some people just want the
I guess prestige of being a business owner. That's okay,
all of it's fine, no judgment from this side of
the table. But I also think it's really important to
identify that. Keep in mind, you can write all these
things down and you could burn the paper if you
don't want to share it with anyone. Like, we're not
expecting this to be shared. Albeit, we will be reinvigorating

(08:03):
our business Bible community on Facebook so that you can
share these things, because I feel like sometimes you might
be listening to this and going v I have literally
no idea. That's where the BBC community is going to
come in, and you might be able to read through
all of their suggestions, resonate with a few, and borrow
them so you start plagiarism. No, it's borrowing their ideas

(08:24):
so that you can feel more secure in your business.
And then, fourth, Jess, this is the last point I've
written down that you need to think about, is how
would you define success in your business?

Speaker 4 (08:33):
That's such an important question because I think you know
we've spoken a lot, or you and Beck have spoken
a lot about how success financially looks different for everybody
that I'd never really considered the fact that that totally
applies to business as well.

Speaker 3 (08:48):
No, I totally agree, and I feel like this is
something that you and I have talked about a number
of times before, because obviously I love business. I love
talking about it. I love that you have your own
side hustle in addition to working full time for She's
on the Money. I know, a lot of employers wouldn't
be happy with that because huhuh, maybe they're insecure. But
I love that you've got that and the amount of

(09:09):
times you know, you and I have spoken about like, well,
what are your financial goals? What are your goals for this?
What does this look like? I think there's a lot
of pressure on people when they start a side hustle
to take it full time. Yeah, And like you know,
if you're a content creator, Jess, what's your plan with
your business? Are you taking it full time? Or why
do you do what you do? Yeah?

Speaker 4 (09:28):
I mean for me, it is like I said before,
it really is a little bit of a financial thing.
It's also very much a creative outlet. It kind of
came about organically for those of you who don't know,
I've been making content on the side pretty.

Speaker 3 (09:40):
Much since I was in high school. I did the YouTube.

Speaker 4 (09:42):
Things so wide.

Speaker 3 (09:43):
I love it.

Speaker 4 (09:44):
And then now I freelance creating content for brands and businesses,
sometimes my own pages, sometimes for theirs, and it's something
i've really.

Speaker 3 (09:50):
It's way so good at creating the content for shees
on the money because you're just like in a twenty
four seven. I love it.

Speaker 4 (09:55):
It's genuinely really fun for me, So it is partially creative,
but it's also really fantastic because for me it does
allow me to reach my goals. You know, almost all
of my income that I earn from my side hustle
I put into my house deposit, which you guys know
is so important to me. So for me, it's really
about doing that. It's not something that I am currently
looking to go full time with. I think if I

(10:16):
think back to my very first job interview with you,
which was three years ago, which is gay insane, I
think I said, and this is something that has been
I think reaffirmed to me watching your success as a
business owner and your current life stage.

Speaker 3 (10:30):
You know, you're pregnant, You're moving into this really exciting
new chapter.

Speaker 4 (10:34):
Observing the level of freedom that you have in the
fact that you know, you're very open with me and
the team about what that life will look like for
you and what your plans are for you and Steve.
But the fact that you can go, here's my ideal scenario,
and I can fit my life and my job and
everything else in around that. It's a level of freedom
that I guess I am closer to that because I

(10:54):
have a flexible job, which I.

Speaker 3 (10:55):
Was already feel like. I don't know about your employer,
but I'm sure you can do that when you decide
to have if you decide to.

Speaker 4 (11:02):
Have babies, Jessica, I'm in a position that most people aren't.
But it's really empowering seeing what that level of freedom
can look like for somebody and seeing that for you,
as a woman, you don't have to give up your career,
you don't have to make those changes, and as someone
who is really passionate about what I do, that is
something that I've always kind of had in the back
of my mind. Yeah, and so it's something that I go, oh,

(11:24):
it's really nice to know that if something goes wrong,
or if something changes, or if I do have kids,
there is something that I can still kind of do
maybe while I was on maternity. That flexibility is hugely
appealing to me. But I want to know, obviously, you've
just run us through those four different exercises. I'm sure
this is kind of something that you did when you
were starting shees on the money, which was once obviously

(11:46):
a side hustle, and into this big, huge, wonderful thing
that employees me and so many other people. Can you
give me an idea what those things kind of.

Speaker 3 (11:55):
Look like for you? Yeah, And I think that you
hit the nail on the head when you talked about flexibil,
because that's my main goal, right, but at the time
it wasn't. We're very aspirational in our team, Like we
love to hupe each other up if we dream big,
but also we like love a fluffy quote. And my
favorite quote ever, which you would have heard on She's
on the Money, is you can have it all, but
you can't have it all at once. And so if

(12:17):
you take it back to the beginning days of Shees
on the Money and even Zella, there's no way that
I could have what I have today back then just
having started the business. Yeah, Like I was working eighty
ninety hour weeks to make sure that these things worked,
and like everything was stressful, everything was hard. I didn't
have the cash flow to afford the staff that I
needed to give me the support that I have today

(12:40):
to make the decision to have a baby. Like if
I had had a baby at that stage, which to
be honest, my husband would have loved. If I had
made that decision, I would have been sent for a
tales been nothing would have been sustainable. The wheels would
have fallen off. And I just remember, you know, I
went through so much and we'll get into this in
other episodes, but I had Zella and I ended up

(13:02):
selling the Zella Wealth component of it, so I sold
my financial advice business, and now I have taken on
Kate Bransgrove as a business partner, and I adore her.
She's a mom of two and like one of the
biggest hustlers in the entire world, Like I just look
at her in awe every day, absolute queen. But she
now runs Zella as a mortgage broking business instead, and
we've really pivoted what that looks like because I just

(13:23):
realized that the life I was creating inside Zella Wealth
was not the life I wanted to sustain for the
long term. You know. I looked at the time at
what other people were doing and how they were running
it and the pressures that existed, and I was like,
this isn't the lifestyle business I want to create. And
I mean, at the same time, there's a lot of
privilege in that comment because I also had she's on

(13:44):
the money, so I didn't just have one business and
I could pivot one and sacrifice my cash flow in
that business. I ease Ella because She's on the money
held it up and it was okay. So a lot
of privilege. But I think that when you look at
what a business looks like in success looks like to me,
it is kind of about friends and family. And you know, ultimately,

(14:06):
I've said this a million times before. I don't want
to be defined by She's on the money because work
is not my greatest success. Like you know, if you
know me personally and you do Jess, you know how
much I want to talk about my husband and like
in the future, I want to talk about my kids,
and I want to have this beautiful work life balance
where you know, I am spending lots of time with
both of them. But that's why I work so hard

(14:27):
in She's on the Money, because I know the harder
I work, the more I get out of it. So
for me, that's what it looks like when I talk
about I guess how I would define success in my business.
It's not the seven figures. Like, yes, She's on the
Money is a multimillion dollar business. Yes, the Selle Money
is also a multimillion dollar business, But I'm not a

(14:48):
financially motivated person in that way. I am more motivated
by the outcomes I get, and I kind of look
at it and go, wow, Like I could earn way
more than I do right now if I took on
more speaking events, did more podcasts, and you know, traveled
a lot more than we do, and we still do
a lot of that. We do a lot a lot
that we do enough where I feel like everyone in
my team has a good work life balance, still like

(15:10):
we're not taking the mickey. Could we do more, absolutely,
but we don't want to. So I think success inside
our business looks like me having a good work life balance.
I don't need to be the richest person in the
entire world, but I want to have enough to live
the life I want. But I also think that the
success for me is about my team and their success
as well. So knowing that you know, you and Gabby

(15:30):
and Maddie and Brooke and everybody else on our team
actually has this work life balance that I think they deserve,
That's what drives me and I just go I know,
people look from the outside in and go they just
look like they have fun all the time. They go
to lunch like whenever they travel, they go out for
bougie dinners. But all of that comes because my team
work hard and then play hard. So I think I

(15:51):
do ask myself those questions. They look very different to
somebody else who might go, I do want millions in
the bank, I do want to buy a Lamborghini. I
do want to do all that, whereas I'm not that motivated.
Why I guess financial markers of success and that's okay,
what are yours? Yeah, I think it's the same as you.

Speaker 4 (16:11):
I think being able to live the life that I
want or work towards the life that I want, I
am someone And again, like we're a team. I'm very
lucky that we're super open and there's no shame around money.
But I think for me, I'm really comfortable saying I
never want to struggle financially in my life. I grew
up in a single income household. Money was a huge

(16:32):
stressor for my parents, and that's a big part of
my money story. And if I'm honest, I don't want
to live that life again. No, I want to build
a life that. No, I'm definitely not right now, and
if I have children or if I don't whatever, that
looks like I want to know that I'm in a
place where myself and my friends and my family are
supported and that they have someone that they can come
to and it's never that level of stress again. And

(16:55):
I think that for me being really honest about that
is great because I go, yeah, like, I work my
nine to five or eight thirty to five day.

Speaker 3 (17:03):
And I hold on eight thirty to five thirty Monday
the Thursday, and then what time do you finish on
a Friday, Jessica career Colah, Okay, I love it. Sit
down and how many days a week are you allowed
to go to Pilate's at lunchtime every day of the week?

Speaker 4 (17:14):
Yeah? Okay, but you know I work my nine to
five and then I go home and I often spend
five to nine correct. Yeah, it's you know, sometimes doing that,
I go, oh God, can I be bothered today? Why
am I doing this? And I think having that in
the back of my head, going I'm working towards that
level of financial comfort. Doing this means that I'm not
stressing and struggling. I think knowing that is good. As

(17:38):
you said, in those dark days, in those hard times,
in the days where I have to say to my friends.
I'm really sorry I can't go out for dinner because
I have work that I have to do. And I go,
it's what do you mean it's a iight o'clock diner.
I'm like, oh no, my other job. Like it's not
Victoria's slave driving me.

Speaker 3 (17:51):
It's actually this other job. And I think it's so hard.
Sometimes when you're like that work, you know, you might
calculate your hourly rate or you might go, it's an
extra two hundred bucks. Honestly, it's not like it. I
don't want the two hundred bucks. I want my weekend back.
And sometimes we really need to remind ourselves of our
why and how that works. And I think that it's
so stereotypical to be like, what's your why? Just the car,

(18:13):
and like it makes sense, But this is more of
a like, actually, why why are you actually doing this?
Because you know you're trying to change your money story
and put yourself in a position that you, you know,
saw your parents in. You said, I don't want to
be in that, and I'm in a position where you know,
I'm semi similar, but I just have these lifestyle goals
that I go, you know what, I would love to

(18:35):
have the flexibility to be a far more present parent,
like and I've always been that way, like love kids,
love pets, love you know the life that comes with that.
But I look at it and go, I want to
spend heaps of time with my kids. I want to
be able to say to you know, my team, hey,
like it's Friday, so I'm picking the kids up from
school and We're going to go to the beach for
the weekend. Like, and there's no stress during that period

(18:56):
of time. I just can't imagine. And this is historically
where I was sitting, because I think I've talked about
it before on the podcast. So used to think success
was like waking up at five thirty or sorry, four
thirty am, so I can go to my five thirty
am GYM classes, I drink bullet coffee. I would always
be the first one in the office, Like I would
literally get to my office by seven thirty every single morning,

(19:17):
because I believed that as a leader, a good leader,
a good boss, I would always be there before you, Jess,
and I would always be present and I would basically
not leave the office until the last person had left,
and all of that stuff that you just go what
did it ultimately achieve for me? Yeah, the answer is
nothing like I didn't have a better work life balance,
I didn't have a better business. And I feel like

(19:37):
now I've been so clear on my goals. Our clients
can see that, the people we work with can see that,
our community can see that, and I think that they
have a lot more respect for us as a business
because they go, look how well the team's treated, Look
how Victoria's lifestyle. Like girls that get it, get it,
girls get it, get it.

Speaker 4 (19:55):
And I feel like that informs a lot of the
business decisions that we make as a team as well,
because it's you know, it comes back to your good
old Does it align with your values? Does it support
those goals that you want to have. Are we going
to take on a client where those expectations are you
need to be available to us twenty four seven Like
if I call you pick up the phone, the answer
is heck no.

Speaker 3 (20:14):
But also we'll get into that in another episode, because
sometimes when you're starting out, you do have to say
yes to clients that you might not want to say yes,
true because of cash flow, but the ultimate goal is
to surround yourself with clients that are just like you,
and we are now in that position that she's on
the money where I'm like Jesse, if you don't like them,
you tell me we're not working with them. And I
think that that gives a lot of power back to

(20:36):
our team, but also it makes it so clear the
value set that we hold, like I'm not going to
be treated like trash by somebody. Absolutely not, No, definitely not.

Speaker 4 (20:45):
And I'm so excited to unpack some of that nitty
gritty incoming episodes. You guys, we're going to really take
you behind the scenes and lift the curtain in a
way that we haven't before. But I think we've covered
off pretty well on our why we've told you about ours,
hopefully by now you've got a good idea about yours
as well.

Speaker 3 (21:00):
And we'll start a conversation in the Business Bible Facebook
group so that you can tell us your wuys, so
that if you're feeling a little bit like I still
don't know, you can just seek some very sneaky inspiration
from that and also maybe help other people refine theirs,
which is one of my favorite things about the Business
Bible community is how much people want to give to
each other.

Speaker 4 (21:18):
Yeah, they're so generous. You guys, so so generous. Stick
around because after the break we're in it. Take your
idea that's brewing in the back of your mind and
unpack whether it's a good one or not.

Speaker 3 (21:27):
Don't go anywhere, guys. Welcome back everybody.

Speaker 4 (21:41):
We've just figured out the why behind your business, or
hopefully you're close to discovering it. But I think now
I want to talk about the question that anyone who's
ever had an idea has probably thought themselves fee, which is, yeah,
is this.

Speaker 3 (21:54):
Even a good idea? Yeah? But it's a hard one
because let's be honest, when I started Cheese on the Money,
I thought it was a terrible idea. It's just like
a little bit of fun. Imagine if you'd gone with
that and you just be like, nah, a terrible idea.
Won't do that one. But do you know people told
me it was a terrible idea. I'd still be in
credit cut dead if.

Speaker 4 (22:09):
You hadn't started Cheese on the Money.

Speaker 3 (22:11):
Well, you're welcome. I did it all for you. But
it's funny because also you've got to have such conviction
in your own ideas and your own clarity, because people
were like, Victoria, You're starting She's on the Money, and
obviously she's on the money. Really long story cut short.
It started as a financial wellness workshop that I did
as a financial advisor when I owned Zella Wealth, and
I would do these financial wellness workshops called She's on

(22:33):
the Money. I wanted people to connect after them, and
I thought, you know what, I'm going to start a
Facebook group huge And I remember starting that Facebook group
and some of my friends being like, Victoria, that's so lame, Like,
no one's going to come in your group. They're not
my friends anymore to see you watch from a far now, baby.
But it's one of those things where people were like,
what's your game plan here? That's a lot of work
for like literally no return. And I'm like, oh, I

(22:55):
have a vision. I'm not really sure what it's going
to look like or how it's going to you know,
play out. But when you have a business idea, let's
put some blinkers on as well to protect ourselves. But
also like some of the best ideas are some of
the worst, so like let's map them out. But I
guess coming up with a business idea that's the easiest part.
Let's be honest, Like I've had six million of them.

(23:16):
Doesn't mean it's a good business idea because that's the
difficult part and that takes a lot more planning.

Speaker 4 (23:22):
Jess, how do we figure out or differentiate between the two, Like,
how do we know if a good idea is a
good idea or if it's something that we need to
evolve a.

Speaker 2 (23:30):
Little bit more.

Speaker 3 (23:30):
Yeah, so, Jess, before anything else, I've written down four
questions that you need to ask yourself. So first things
first is the most important question, Jess, what problem does
your business solve? Because if you can't answer that, we're
at the end of a culder sack. You need to
turn around try again. The second is are people willing
to pay for that service or that product that you're

(23:54):
planning on dropping into the community. The next is what
are the barriers to entry? So a barrier of entry
could be, you know, you want to start cheese on
the money, you want to copy what we're doing. What
does that look like? Do you have a background in finance?
Do you have all of that literacy and all of
that knowledge. If not, where is it coming from. What
would that look like? You know, if you are going

(24:16):
to make a candle business, for example, I feel like,
I'm going to use candle businesses as a good example
because I feel like we understand that that's a product
that you make and there's a lot of people that
do it, but it's a differentiating factor. But like, what
are the barriers to entry to being a candle business owner? Right?
It might be cost because you need to buy your products.

(24:36):
You need to buy your jars, you need to buy
your wax. You might need a website, you might need
to run your social media. Like your barriers to entry
could be very different to the next person who has
oodles of cash but no idea what social media is? Right, So, like,
your barrier to entry is not necessarily googling what's the
barrier to entry to my business? It's more about, like
what are your personal barriers? What you're stopping you from?

(24:56):
Soul should be your confidence, Like how many of us
have really good business ideas, but we don't have the
conviction in ourselves to start. That's what Business Bible is
going to be solving. And then the fourth one, Jess
is do you really truly believe in it? Yeah? Like
why are you doing it? And how does that work?
So now, because I'm crazy and I really like this
that I really want to have an impact here. I

(25:16):
feel like everything that we do in the business Bible,
when we you know, sit down to go, what are
we going to talk about on this episode? It's really
how and what will people get out of this episode?
Like I don't just want to like come on and
waffle talk about like a big business haha, so cute.
Like I want you to walk away with tangible outcomes
that you can implement, all questions that you can ask
yourself to actually do the thing that you said that

(25:38):
you're always going to do. So let's dig a little
bit deeper the question of what problem does your business solve?
Just this doesn't have to be an actual problem that
once it's solved, it will be absolutely life changing for
everybody around you. Like, it doesn't have to be like that.
It could be a market missing in your local area.
It might be something that could be sold nationally or
even internationally just online with She's on Them. I was

(26:00):
finding that obviously financial literacy five years ago when I
started Cheese on the Money, it was not accessible to everybody.
I was consistently frustrated with the lack of education that
people had when it came to financial literacy, and I
genuinely believed that you deserved more and it was hard
to obtain. There was so much financial jargon, which for

(26:22):
a lot of people was overwhelming and uninspiring and intimidating
and made trying to learn about finances honestly make you
feel like you needed a degree in finance just to
understand the language. Yeah, and I don't think people would
disagree with me at all. You might have to do
your research here and actually find out if your business
will solve a problem. Yeah, so what does that mean.

Speaker 4 (26:41):
It's really interesting that you say that it doesn't have
to be something that will change the lives of every
single person on the planet, because when I think about
the businesses, particularly the small businesses that I have seen
in recent years that I've gone, oh, that's a bloody
good idea solve it's a niche, so niche on on
TikTok to the other day. It's a mum shares kids that

(27:03):
play a sport and they would be going from sport
to another sport, or sport to dance class or something
like that, and they were having to get changed in
the car, and she felt like there wasn't enough privacy
and they were not very comfortable and there wasn't enough room.
So she invented it's basically a magnetized tarp that you
pop the hood of your car up you stick there's
these magnets.

Speaker 3 (27:20):
In these So that's genius. I need that for events, Yess.

Speaker 4 (27:24):
It turns the back of your car into like a
little change space. And I was like, that is so
clever because absolutely, kids playing sports, as you said, people
who have photo shoots, models, companies that are doing video
shoots on the streets perfect as well. How many times
have you and I gotten changed in the backseat of
a car and we're like, if you're driving a four
wheel drive, you've got a bit of a show. It

(27:44):
is what it is. Well, adults, yeah, you know what,
It's fine. But I saw that on TikTok and I
don't have kids, Like, I'm not buying that.

Speaker 3 (27:50):
But you're like, are You're a genius? This is going
to solve the problem.

Speaker 4 (27:53):
It is such a specific group of people and it's
a really particular idea, and I was like, that is
so smart.

Speaker 3 (28:00):
So I'm obsessed. Yeah, I'm obsessed. Next thing we talked about,
Jess was are people actually willing to pay for it.
So like I would buy that the magnetic shower curtain thing. Yeah,
I mean, but just because the problem exists, honestly, it
doesn't mean that the people are willing to pay for
it to be fixed WTP. So willingness to pay is

(28:20):
the formula that is actually used to find the maximum
amount you can sell a product or a service for
producers will usually want to charge the maximum. Obviously, in
consumers they want to pay the minimum. So that's where
the I guess difference exists, and WTP is trying to
meet those two numbers in the middle. So try and
find some market research or speak to friends and family
and get their honest feedback, like what would you pay

(28:42):
for this? Yeah, ask your community and don't take offense
when people provide feedback. It's productive, you can learn something
from it. But find your group of people who you
know will give you honest feedback and feedback that you
can trust. So I think that that's a really important
thing to can because you might have a really great
product and it solves a problem you think is really

(29:03):
really big, but other people might not be that interested
in paying for it. Yeah, So like back to your
curtain thing, your change room your platable change room. Some
people might go, I'm not spending fifty dollars on a
glorified shower curtain. Yeah for my kids to change when
they can perfectly change in the backseat, Like there needs
to be you know, you might spend fifty, but I

(29:25):
guarantee you if that was five hundred dollars, people be like,
that is not a problem that I need to solve
for five hundred dollars. So you need to have your
head screwed on when it comes to that. Ask your community.
Ask people also do some research. Does something similar exist?
Back to my candle example, what do candles actually sell
for in your local area? What is the price of

(29:46):
a candle at a market? What is the price of
a candle in store? What is the price of a
candle at a department store? Where do you think you
fit into that demographic? Where is your value? So I
think understanding those numbers means that you know you don't
go to market. You're charging two hundred dollars for a
candle because you're like, this is a great candle, but
you haven't done your research. And people like, there's no
point me buying that. I could buy four of a

(30:07):
different brand. Yeah, So I think it's really really important.
The next thing we talked about, Jess were barriers to entry.
So do you actually have the skills to create the
product that we're talking about? Can you outsource to someone?
Can you actually afford to do that? I've spoken before
on the podcast literally a million times about how easy
it is to do research and how research is often free.

(30:29):
Understand what your business is going to cost you? Do
you know you can email suppliers and get quotes before
you even have an ABN, Like, you don't have to
have everything set up to do all the research and
understand what your business will cost you. Do you have
the equipment to actually get started or can you loan
or rent it or buy it? Is there someone you
could borrow it from for the afternoon? Is there a

(30:51):
budget for that? What does that actually look like? Will
that equipment have to be changed over time? Like, you know,
let's say you want to start a podcast business. Do
you know how expensive microphones are? Absurdly? Absolutely? Yes? But like,
do you know how expensive microphones are? Okay, is now
twenty twenty three. You're probably going to want cameras to
capture your content so that you can distribute it and

(31:12):
gain the larger community on social media. Do you know
how to edit a podcast? Are you going to learn?
If so, what is the trade off between you editing it?
Like how long is that going to take versus the
hourly rate of a podcast editor that could do that.
Are you paying someone to do research for you for
these podcasts or are you doing all the scripts yourself.
There are so many questions, and I feel like so

(31:34):
many times people say just start, and I'm like, yes,
just start by taking the first step. But don't assume
that people can just start by starting the podcast, because
I promise that's not sustainable. Yeah, and we'll talk about
you know, my I guess key is to success at
some point, and consistency is always my number one key
to success. Like we have had the Shees on the

(31:54):
Money podcast for four years now, Jessica, and we have
not missed a week. We have not missed an effort
to drop and that is why it is one of
the reasons why we have been successful in this space
because we have been consistent. But you cannot be consistent
without planning. You can't just jump in front of a
microphone and expect Okay, well, now, I'm doing a podcast
every Thursday, Like, that's not how it works. The next

(32:18):
thing I want to talk about, Jess is do you
really truly believe in it? That's the thing that's going
to get you out of those dark days we're talking
about at the start of the episode, Like how often
do you think about it? Will you actually care about
this thing for long enough to see through the idea
to fruition? Businesses are often not profitable for the first
couple of years. Business is hard. There's so much sacrifice

(32:40):
that comes into running a business, whether that is your
family time, your friend time, your socialization, you know, just
being productive in another job. Like what sacrifices are you
making to make this and are you willing to make
those sacrifices in order to get this outcome? Will you
actually hold an interest in this topic for long enough
and have the interest in upskilling self in this? And

(33:01):
how often do you speak about it or think about it?
And if you don't try it, will it be something
that you will always regret? Which I think is a
good one. Like, you know, often people like, oh, it's
not worth it, can't be bothered, can't be bothered. But
do you know how many people in their fifties and
sixties i've spoken to. I think it comes up a
lot because I am a business owner and when I
meet new people, they're like, oh my gosh, you're on
a bit. I wish I had done that, and I

(33:21):
want to be like, you can still do it. Isn't
it interesting that it's such a big regret for people, Yeah,
like you just didn't do it. Yeah, Like make the plan, yeah,
put it on paper, work it out. As I said,
research is free. Yeah, you can work out what it
would cost you and how it would work. And maybe
it's not something for today, it might be something for
twelve months or twenty four months, or maybe even five
years into the future when the kids are at school.

(33:42):
So I think it's just cool that even people are
listening to this podcast episode who might not have businesses yet,
who are like, oh, actually, I hadn't really thought about
just getting started with the research. Yeah, because that's fun.

Speaker 4 (33:54):
It is, And I feel like the key takeaway from
me for this episode is we're putting a big asterisk
on that common day. We're saying just start making a plan.

Speaker 3 (34:05):
Yes, don't jump.

Speaker 4 (34:06):
Feet first in and find yourself in debt because you
bought all the tools and ten thousand kilos and wax
to make a million candles, and then all of a
sudden you realize that you actually hate making can.

Speaker 3 (34:14):
And don't do that if you're neurospicy as well. Yes,
if I come anytime, new hobby? Yeah, do I start
a new hobby and it costs me so much money?
And then then a week after I'm like, I don't
even like candles anymore.

Speaker 4 (34:24):
I feel like there's a whole episode idea in business ownership,
and you're a diversity one hundred.

Speaker 3 (34:29):
Let us say, if that's coming, don't worry.

Speaker 4 (34:31):
But I feel like what you've kind of outlined for
us the V is a really great formula to help
us discover where our idea fits. But what if while
doing this process, while listening to this episode, I've been
writing down my ideas and noting down my dot points,
and I've realized that my idea doesn't fit some of
the criteria. Maybe someone isn't willing to pay for the
service that I've thought of, or I'm not sure that
I am willing to give up a heap of my

(34:53):
time to make it work.

Speaker 3 (34:54):
What do I do with my idea?

Speaker 1 (34:56):
Then?

Speaker 3 (34:56):
Yes, so this is where it's a really good things, Like,
look at this reflection that we have done. Don't be
disheartened by it because you might go but V I
don't think people are willing to pay for this. Yeah,
but I love it and that's okay, Like that's so fine.
This is the perfect time for you to understand whether
this is a hobby, a side hustle, or a full business.

(35:16):
It is literally fine to want to create something because
you enjoy it. I have a girlfriend who sells crochet
animals and I have already bought a number of them
because I'm having a baby soon. But she sells them
for like fifty dollars, but I know it takes her
hours and hours and hours to do it, Like there
is no way this is a profitable business for her,
but she is so passionate about it and I want

(35:37):
to support her, and you know, she's like, oh, but
I'm just going to sell them because I love doing
crochet on the couch while I watch TV and there's
no pressure and there's no production line. Yeah I get it.
I totally do It doesn't always have to make you money.
It's okay to have that as a hobby and just
enjoy doing it without putting the pressure on yourself to
make it a full blown side hustle. The side hustle,

(35:58):
it might be something that you're like, oh, look, it
is a side hustle, but I only want to do
this a few hours a week, or I want to
do it seasonally. I want some extra money. You might
not actually want to employ other people ever, and that's okay.
A business might actually be a business of one, or
you might actually have really high hopes of employing several
people in this business, and this might take a lot
more time to grow and financially, it might take you

(36:19):
a little bit more time to get started really rewarding,
I promise. But you really need to consider which one
of these three categories your idea actually fits into. And
don't be mad if it fits into hobby and you're like,
but I thought I could make money from this, Like
that's okay. We can go back to the drawing board
and start again, because we are going to be speaking
about side hustles and businesses. And if you just want
a hobby, and that's fine, but it's better to recognize

(36:42):
it now than it is later when you're trying to
push your hobby into being a business and you cannot
understand why it's not working for you or why it's
not successful, because that is so damn disheartening.

Speaker 4 (36:55):
Yeah, oh my gosh, I feel like that was such
a perfect place to start. I hope you have anybody
at home listening and they've got a side hustle, they've
got an idea rolling around in their brain. You're feeling
a bit more confident. I would really encourage you to
join the Business Bible Facebook group and follow us on
Instagram if you're not already, because we're gonna be pumping
out the content. We really, really are so excited to
help you guys take this next step in your journey.

Speaker 3 (37:18):
And I think if.

Speaker 4 (37:19):
You are interested in a little quiz or a little resource,
we might pop one together based on the questions in
this head to the Business Bible website. It's not up
and running yet because we are working in the background
on making it shiny and new. Can out of ten,
but there is an email list you can sign up to,
and so pop your email in there, and once we
pop that all together, we'll send it.

Speaker 2 (37:38):
Out to you.

Speaker 3 (37:39):
Adore all right, We'll have the best week, my friends,
and happy hustling. See it in the next episode.

Speaker 1 (37:49):
On The.

Speaker 3 (37:53):
Advice shed on She's on the Money is general in
nature and does not consider your individual circumstances. She's on
the Money exists purely for educational purposes and should not
be relied upon to make an investment or financial decision.
If you do choose to buy a financial product, read
the PDS TMD and obtain appropriate financial advice tailored towards

(38:13):
your needs. Victoria Divine and She's on the Money are
authorized representatives of money Sherpa pty Ltd a BN three
two one six four nine two seven seven zero eight
AFSL four five one two eight nine
Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.