July 30, 2024 • 41 mins
Join Victoria and Jess today to discuss the 7 things you should do to expand your customer base, plus how can the 5-5-5 rule grow your network? Tune in to find out!
Acknowledgement of Country By Natarsha Bamblett aka Queen Acknowledgements.
The advice shared on She's On The Money is general in nature and does not consider your individual circumstances. She's On The Money exists purely for educational purposes and should not be relied upon to make an investment or financial decision. If you do choose to buy a financial product, read the PDS, TMD and obtain appropriate financial advice tailored towards your needs. Victoria Devine and She's On The Money are authorised representatives of Money Sherpa PTY LTD ABN - 321649 27708, AFSL - 451289.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hello.
Speaker 2 (00:01):
My name is Santasha Nabananga Bamblet. I'm a proud or
the Order Kerni Whoalbury and a waddery woman. And before
we get started on She's on the Money podcast, I
would like to acknowledge the traditional custodians of the land
of which this podcast is recorded on a wondery country,
acknowledging the elders, the ancestors and the next generation coming through.
(00:23):
As this podcast is about connecting, empowering, knowledge sharing and
the storytelling of you to make a difference for today
and lasting impactful tomorrow. Let's get into it.
Speaker 1 (00:47):
Hello and welcome to another episode of the Business Bible.
If you've been thinking of starting a side hustle or
a small business, you are definitely in the right place.
I'm Victoria Devine, an ex financial advisor who has a
background in psychology and I currently run several successful businesses.
As always, I am joined by my beautiful friend and
one of the hardest working side hustlers I know, Miss
(01:10):
Jess g Rici. No, good morning. I am excited for
today's episode.
Speaker 2 (01:15):
Me too.
Speaker 3 (01:16):
I feel like we haven't done a business bile weapon
a little bit, so I always get excited for them.
And I feel like today's topic feels like it's really straightforward,
but it's one of those things that's easier said than done.
Speaker 1 (01:26):
You go, oh, just reach more people. Okay, how do
you do that? Oh, marketing, Jessica, that's the episode.
Speaker 3 (01:33):
Yeah, it's like, that's it done. It's like one of
those buzzwords that people that are around, like marketing, reach
for people, blah blah blah. But today we're going to
talk about how to actually.
Speaker 1 (01:41):
Do it, how to actually reach more customers for your business.
And then after the break, we're going to be exploring
how to use the five five five rule to create
and grow your network. But let's talk about the things
that we think you should know to expand your customer base.
Jes your bloody smart. At the end of the day,
I want to know where you're coming from. Where do
you think we should be starting.
Speaker 3 (02:02):
Surely we've understanding our audience, right, our customer.
Speaker 1 (02:06):
We talk about that all the time. But she's on
the money, right, Like we have this avatar of who
our consumer is, Like we know that they aren't in
their sixties, but we have people in their sixties who
engage in our content. So it's not necessarily about excluding people,
but rather identifying who your perfect person is. Like in
(02:26):
a perfect world, we've basically got Jess, and she's a
she's on the money post a child, right, Like she's hah,
in her thirties. That's new, that's fresh, it's not going
to get all fun. But like you're in your early thirties,
you've just turned thirty, and you want to create financial freedom.
Like at the end of the day, that is that
(02:47):
she's on the money target audience. And so it's really
good for us to have an idea of who that is,
but also an idea of who actually engages with our content,
because sometimes your ideal consumer ends up not being the
person that engages with your content. And while that can
be really confusing, understanding who is actually engaging with your
(03:08):
content or purchasing your product, not your ideal is going
to help you sell more. It's going to help turbocharge
your business. So I guess, let's go through a few
more nuanced steps. So, Jess, here are a few I
guess steps that we could take to actually identify our
target audience instead of like you know, turning up at
their house and being like, so you bought my candle holder,
(03:30):
what was your name? How do you? How does this work?
So we're going to do some market research. We could
use tools like surveys, we could use interviews, we could
do a few focus groups, bring together a couple of
your consumers to gather information about what growing your audience
might look like. Analyze your competitors. I always say on
the show, like it's best to have blinkers on and
(03:52):
not actually get analysis, proalysis, or overwhelmed by looking at
your competition. But good business owners are able togmatically analyze
their competitors to see what their consumers are liking. I'd
prefer to learn from somebody else's mistakes, yess instead of
making my own. And then we can use tools like
Google Analytics to kind of track and understand the demographics
(04:14):
of the visitors that are coming to your website, because,
as I said before, sometimes you've got a target audience
and you think this product is going to be perfect
for Jessica, It's going to be fantastic, and then you
find that Craig's purchasing it. Yeah, and we need to
understand why that's happening, not necessarily to stop it, but
to go okay, well, actually the product I thought would
(04:35):
appeal to Jess. She's not purchasing it. One, I want
to know why, But two, why is Craig like this? Yeah,
so that we can actually go down the route of
expanding our customer base and ultimately getting more sales and
strengthening our business.
Speaker 3 (04:49):
What would you look at next after that?
Speaker 1 (04:51):
I would say, really optimizing your online presence. I was
about to say social presence. But it's not just social media, right,
Like it's your website, it is your social media, it's
kind of everything that could live on the internet, right,
So the first thing that I would do is actually
make sure that you have a user friendly website. So
many of us overlook this. We just like chuck a
(05:12):
page up and think that that's more than enough because
maybe you're not selling a product. Maybe you're an influencer.
You're like, oh, if I just have a website. And
I mean, I don't know, Jess, if you've done your website.
Speaker 3 (05:23):
It's a work in progress.
Speaker 1 (05:25):
I know you've been working on it. I was like,
is that a thing? Not yet? I can't say. I
google Jesse Ricci all that often.
Speaker 3 (05:32):
That seems reasonable.
Speaker 1 (05:33):
We but I mean maybe I should Maybe I'll dig
up a little bit of dirt that I could use.
But what we want to do is make sure that
we have a user friendly, informative, and optimized website, and
that doesn't have to cost us lots. Like Jess, we
have Squarespace and both you and I can log into
the back end of it. We are not professionals by
any stretch of the imagination, and we can manage the
(05:55):
entirety of the shig's on the Money website. But what
having a good website does is one it's so validation.
So before I engage with any product, I'm going to
snoop them. I'm going to go online and have a
look at who they are and what they do to
make sure that I know they're legit. Like if I'm
going to buy a product from you, and then I
go to your website and it says holding page, I'm
going to be like, is this a legit company?
Speaker 2 (06:14):
Like?
Speaker 1 (06:14):
Has it shut down? Giving? Not trustworthy? Yeah? So we
essentially just want to be as trustworthy as possible. Does
that mean you need the biggest, brightest, shiniest logo. No, No,
we just need to be really clear in our messaging.
The next thing I would say is search engine optimization.
So if people are searching you and cannot find you,
(06:35):
you are missing out on potential customers. And search engine
optimization can seem really confusing, but ultimately, search engine optimization
works by being able to pull keywords from your website
and put them into a search engine platform. So like,
if someone googles jess Gootricci, we want your website coming up.
(06:56):
That means that to come up, we want to make
sure that the words Jessica Ritchie are all over your website.
So they're not just in the username, they're in the heading,
they're in the text of the website. And the same
goes for like let's say jess always use the example
of candles, I think because I think that, in my
head is the quintessential side hustle or small businas example.
(07:16):
It's a perfect example. Right, Like, let's say you sell candles, right,
you would want to make sure that your website has
keywords candles. You would want to make sure that all
of the keywords that are important to you are used
on your website. So if Melbourne made is important, or
Australian made is important, or you know, making sure that
you've got candles, maybe you do wax melts. In addition,
(07:38):
making sure that you're talking about all of these things
in the text of your website is really important, not
just whacking the product up, because that's where Google pulls
its information from. It pulls it from the text on
your website. So there's obviously a lot more complex things
you can do around search engine optimization, but I would
start there and then social media Queen of social media.
(08:01):
At the end of the day, I think that we
can all agree that maintaining consistency online is really important.
If you're a business and you're planning on selling stuff
and then a customer goes to your Instagram and sees
you haven't posted in twelve months, they might think that
you're no longer in operation. So we need to be consistent.
But also we need to make sure that we are
(08:21):
active and engaging. So where is your target audience, who
are they following, what are they doing? Are you actually
engaging with other profiles that is going to get you
some visibility? And then content marketing, So what are you
putting up on your website? Are you regularly updating a
blog if that's necessary, are you addressing the needs and
(08:41):
the interests of your consumer so that you can actually
draw them into your product. I talk a lot often
about establishing yourself in the industry as a leader, right,
So when I'm doing that, it means that I'm writing
a lot of content and putting a lot on our
website and our bloe that is free for people to consume,
(09:02):
because I want to draw them in. I want them
to see me as somebody who knows their stuff, who
knows what she's talking about. Not necessarily only when I'm
getting paid for it, because if you're only engaging in
paid content, well it's going to be few and far between,
especially at the start.
Speaker 3 (09:18):
Yeah, where's the value for people exactly? It's interesting actually
because those three link together really closely, Like SEO is
such a great skill. And I was reading an article
recently about how TikTok specifically, but social media more broadly
are becoming their own search engines, Like people are turning
to TikTok instead of going to Google. How do I
(09:39):
fix my sink? How do I fix my tap? People
are plugging those same things into TikTok or into Instagram. Yeah,
they're looking to consume shorter form media, or they're looking
for visual demonstration. Maybe they're looking on YouTube or something
like that. And so it's really interesting how those same
SEO skills that historically we would have only applied to
your website or to your blog or whatever that was,
(10:01):
and now branching out to apply to your socials as well.
And so once you kind of learn that skill, you
really can apply it in many different places that then
will help boost the visibility of that social and hopefully
help grow your reach there too. So it's it's really interesting.
I know that SEO particularly is something that a lot
of people go, oh, that seems hard, and like not
to say that it's not, but.
Speaker 1 (10:23):
Like, it doesn't have to be hard. Yeah, it can
be very simple. And I think that when we're, you know,
creating content like this, you're not looking for the super
technical side of SEO. Yeah, you probably like, how do
I optimize my website myself? How do I put myself
and my business in the best possible position. A company
that's doing this really well actually is you know my
(10:44):
friend Mia who has Moxi. So Moxi are period care products,
but if you go to their TikTok, they are popping
off with the educational content which ultimately drives their consumer
back to their product, right. Yeah, So if you go
to their TikTok, you will notice that they're not really
talking about their product at all. They're talking about period care.
(11:06):
They're talking about how you use different products, the different
options on the market. They're talking about, you know, all
of those taboo things that consumers are pervy about. But
then it gets you connected with the brand. And I
think that we can learn a lot from them because
they've nearly got a million followers.
Speaker 2 (11:22):
Now.
Speaker 1 (11:22):
Who who would have thought that a tampon company could
get a million foul But she's doing it and absolutely
killing it. So I think that having good examples is
also really helpful because when you start to dive into them,
you realize they're not just jumping on saying, hey I
sell this candle, look at it again, look at it again.
That's not what they're doing. They're kind of creating the
(11:44):
lifestyle around it so that you kind of then see
their product as a way to engage with their platform.
And I think that working backwards that way is really powerful.
And I mean just every time I'm buying something here
the moment, I'm looking it up on TikTok.
Speaker 3 (11:58):
First, Yeah, you're looking for those reason that's how you're
reaching more people, and those platforms are pushing you out
to broader audiences, to new eyeballs. And if the content's
engaging and exciting, like you were saying, mooxies, people go oh, like,
maybe I look into that a little more. Maybe I'll
keep starting a little try exactly. And then I guess
we could segue into well, jes, should we be paying
(12:19):
for advertising? What are your thoughts on this?
Speaker 1 (12:22):
Because we run a lot of partnerships, but we've never
really done paid advertising. At what point do we do
we do that? I think we got burned in the
early days. Fun little learning for everybody. And I was
listening to m Loosen talk about this, she had the
same problem. So it seems like it's a reoccurring thing.
But there are many agencies out there, and I don't
(12:43):
want to paint all agencies with the same brush, but
there are many agencies out there that will say, hey,
we'll run your paid ads for you. You can spend
two thousand dollars and turn it into one hundred thousand dollars,
and you see all of these great success stories, And
we tried in the.
Speaker 3 (12:55):
Really early days.
Speaker 1 (12:55):
If she's on the way we want to idea. Okay,
you guys seemly I obviously would like to grow my
podcast fantastic and how'd that go for us?
Speaker 3 (13:05):
Not great, not to be crashed, but we kind of
pissed the money down the drain.
Speaker 1 (13:10):
Yeah, we did, and they did nothing. Do you remember
this This is probably juicy goss. We won't name names,
but do you remember how we were like already not
happy with them. We had seen absolutely no conversion. And
then one of my friends messaged me and said, oh
my gosh, could you please tell me about your experience
with X y Z marketing agency, because you guys are
front and center of their media pitch pack. And I
(13:32):
was like, oh, this is very awkward.
Speaker 3 (13:35):
Yeah, extremely uncomfortable. And not to say that paid advertising
doesn't work. So there's definitely a time and a place.
But I think, particularly for small business, there is so
much value in learning to do it yourself.
Speaker 1 (13:45):
And I guess that's a good example of how I
didn't know what I didn't know plain and I think
when somebody comes in and says, look, we can help
you do x Y and Z, I was like, oh
my gosh, that's exactly what I want. And at that
point in business. It was a massive cost for us,
and we invested this money and hoped to get a
return and we didn't, and it was bullshit, and.
Speaker 3 (14:08):
We were locked in on a retainer, so we were
stuck there for a couple of months exactly.
Speaker 1 (14:12):
And then when we look back, I'm like, Jess, you
and I could have learned so much online. We could
have gone to YouTube and worked out how to do
our own paid ads. We could have worked out whether
we even wanted to do that, and ultimately we decided
to do that at a time in our business that
didn't make a lot of sense, like had we done
it now And at the moment I'm trying to work
(14:33):
out paid advertising, I'm looking at how to do Facebook ads,
how to do Instagram ads, because I'm about to come
out with a new course, and then after that course
comes out, and another one's coming out, and like, hopefully
it'll just keep rolling from there. But paid advertising has
its place, but at the time I was trying it,
it didn't make a lot of sense. So I think
this is a good lesson in going, well, actually, how
(14:55):
does this fit into my business? And if I attract
a whole heap of customers. Can I look up after them?
Speaker 2 (15:00):
Yeah?
Speaker 1 (15:01):
But can I actually service these people if they were
to come in? So jess moving on from I guess
paid ads because we could do a lot of conversation
and maybe we do a whole episode on the different
types of advertising. But let's talk about partnerships because this
is a thousand percent your topic because what's your official
job title, partnership manager. Oh wow, okay, so we've got
(15:24):
the expert here, But talk to me about partnering with
other businesses. At what point should we be considering it?
At what point should we be pushing back and not
doing free collaborations? Like what does that look like?
Speaker 3 (15:38):
I think that partnerships, especially in the early days of
your business, can be really beneficial because we've spoken before
about like finding people who are going through similar experiences
to you as a small business owner or a startup owner.
And I think collaborating with other businesses that can be
a really good way to connect with people. And so
I think back in the day, I remember lots of
small brands would come together and maybe do like a
(15:59):
giveaway on Instagram and you know, follow all of the
pages in the giveaway and while you know it's a
whole seperate discussion about whether or not that type of
giveaway is the best way of reaching new people. Working
with other brands I think can help you gain a
level of exposure to an aligned audience, to a similar customer.
You know, if you're selling candles and you work with
someone who sells I musks I must exactly like self
(16:22):
care stuff, you go probably a similar target market. So
if you work together on a giveaway, or if you go, hey,
can we create a co branded product or findly.
Speaker 1 (16:32):
Just like a gift pack between the twour.
Speaker 3 (16:35):
Exactly like, there are lots of things that you can
explore that I think are really good, but you need
to make sure that it's beneficial on both sides. And
so if you're a startup business and you've got you know,
your candle that you really love, and you go to
Glasshouse Candles and you go, hey, can we collaborate together,
the benefit may not be there for them. And I
think sometimes people go, oh, but I want to work
(16:56):
with other people. I want to partner up. But there
needs to be value for both of you. Because for
the small business, you go, oh, Glasshouse Candles, like they're
selling to my idea get absolute value. Yeah, that's awesome
for me. If we can find a way to work out,
that would be great. But you then have to explain
to the other company, in this case Glasshouse, why should
they work with you, Like, do you have a unique
(17:17):
product that you've created, that you've patented the technology and
you're the only person doing it, and you know, they
can be ahead of the curve if they work with
you and you create something together, or you know, do
you work with a particular artist and you can co brand,
you know, something on their candles. But if there's no
value there for them, they're not going to want to
do it, and it sounds harsh.
Speaker 1 (17:38):
And even if they agree to it, they might not
put the time and energy and effort into it that
you're anticipating. So the energy input from you could be
incredibly high, and then they might just tag you in
one Instagram story and you'll be like, wait, what, Like
that's not what I expected. The other thing you touched
on before was like the word collaboration, and I think
they're in small business, we talk about collaborating all the time,
(18:02):
but often as a small business you kind of get
so worried that they're actually competition like you might see
other people in your space doing better, or other people
in your space that you think are doing better, or
even just other people around you, and instead of collaborating
and being I guess you could say really open, you're
(18:24):
really insular and you're like, no, I don't want anything
to do with them, because you know they're my competition
and you know their sole product might be imasks, but
they sell a candle, so they're cut like, I can't
talk to them at all. And I think we need
to be open to embracing the idea of collaboration over competition,
because competition puts you backwards. It's like mean finance, right,
(18:45):
there's so many mortgage brokers out there. Are they my competition? No,
because I'm not them and they're not me. So somebody,
if you were a mortgage broker, somebody's going to resonate
with Jess and only want to work with Jess. Doesn't
matter who I am, or what I do or how
many awards I win. Someone's also going to want to
work with me and not resonate with you. And I
think the sooner you come to that realization that there's
(19:06):
actually more than enough people out there, and that's true
in any industry. Like, yeah, a lot of people might
come to us just and say, is it even worth
starting a candle business? Now glasshouse exists, And the answer
to that is, well, yes, because you're offering a slightly
different product. It's the experience, it's the connection to brand,
it's the values of morals. It's not necessarily the actual candle.
(19:30):
When someone buys a candle, they're not like, do you
know what I feel like, Jess, I'd like a glass
full of wax? Like, that's not what they're thinking. They're
thinking the experience. They're thinking scent. They're thinking how does
this benefit and uplift my life? And you're providing that experience.
So I think going deeper and realizing that we're not
(19:50):
in competition, you can collaborate. It's going to be able
to expand your network.
Speaker 3 (19:55):
Yeah. Absolutely. The other type of partnership that you could
consider is affiliate programs. Oh yeah, and now this when
you're a small business, you know it might be a
little bit more tricky to set up, and they are
actually platforms that will help you facilitate that. But effectively,
affiliate marketing is where if somebody sells one of your products,
you pay them a percentage of the sale as a
commission effectively, And if you're just starting out, this might
(20:18):
not be quite right for you, but I think once
you're a little bit more established, it can be a
really great way to get existing customers, people who already
use and love your product, to represent it and to
sell on your behalf. And maybe that is also a
whole separate episode because it's a.
Speaker 1 (20:33):
Lot to talk about it. I feel like it's affiliate
marketing is becoming massive in Australia. It was massive in
the UK and the US, and I mean the best
example I have of this is LTK and LTK is
it's like to know and like to know it and
they are a basically a fashion platform where your favorite
(20:54):
influencers like msters, gricci can put up their wardrobes and
basic any product that they sell and direct you to it.
Because how many times do you comment on an influencer
supposed to be like hey, where's your jacket from? Like
real cute? All the time the link is actually in
their bio, they've listed the product, but they get a
clip of that sale when you purchase it, And to
(21:14):
be honest, I think that's really fair, Like you're the
one that saw it on them. They're basically selling to you.
But if you are a small business and you sell clothing,
making sure you're listed on websites like that so that
your consumer can actually pick it up and list it
and share it with their communities is really smart.
Speaker 2 (21:33):
Yeah.
Speaker 3 (21:33):
I totally agree it, and I'm actually very excited to
hear your thoughts more on influencer marketing because I feel
a little bit spicy completely should.
Speaker 1 (21:40):
We be using influencers in our businesses?
Speaker 3 (21:43):
Stick around, Let's go to a break and then you
can answer that. Welcome back everybody to the Business Bible
and VD. I want to get your thoughts influencer marketing
because you kind of really straddle the fence in a
(22:03):
very interesting way on this.
Speaker 1 (22:05):
Yeh, yes, because I would. I don't know. I don't
like being seen as an influencer, but if we did
sell it down, am I one?
Speaker 2 (22:12):
Jess?
Speaker 1 (22:12):
Totally damn it. I would like to be seen as
as who I believe I am right, which is a
business owner and I run, she's on the money, I'm
a podcaster, I'm a mum for me. Influencers not a
job title I like to embrace because I don't see
it as my job, and often when we talk about influencers,
(22:33):
that's their entire job. But I guess if we reshape it.
I was talking to my friend Angela Sobrano the other
day and she runs a company called Flourish pr and
she was like, we're moving away from calling people influencers
because that seems to have negative connotations, defining them as
people of influence. So people of influence who carry influence
(22:54):
in their market, right, So am I against influencer marketing?
Absolutely not. There is a massive, massive market for it. However,
that doesn't mean as a business it is the right
fit for you. What would be a right fit is
considering what might work and how it might work and
influence marketing. Let's talk about our client, Jess Kaboodle. I
(23:17):
am obsessed with Kaboodle. I am literally their perfect ambassador
because I adore their product and also I am currently
in the midst of renovating my house, so I have
just renovated my kitchen and I've used Koboodle products. I
was intending on doing that the whole time. However, they
worked backwards, saw that I was engaging in their content,
(23:39):
contacted me and said, hey, y we as a brand
are interested in working with you because we can see
that this is on your horizon already. So I would
say that this is a really organic match for me
to be working I guess in that influencer or person
of influence space with a brand because my community know
that I'm currently renovating my house the whole time, I
(24:01):
wanted to do that on a budget, Like it's actually
really important to me to not over capitalize on the
property that we've purchased. So we're you know, going through
the motions of this. That makes a lot of sense
because it's appealing to our demographic and it's an opportunity
for Kaboodle to get access to my audience.
Speaker 3 (24:17):
Ye.
Speaker 1 (24:18):
On the flip side, had I worked with like a
big luxury brand, I don't think that would have worked. Yes,
So let's say like the fancy pants kitchen company wanted
to come and work with me. That didn't make sense
because it wasn't organic. And not only would I you know,
probably have got a lot of backlash because people would
have been like VA, because people aren't stupid, they would
(24:38):
have been like V, this makes no sense for you
at this point, Like, are you seriously putting a five
hundred thousand dollar kitchen in that house, like what. But
also it wouldn't have made sense for them because they're
not getting access to the target market that I have,
like my audience. They're like you and I just I
love a bargain.
Speaker 3 (24:56):
Yeah, we do.
Speaker 1 (24:56):
We love a bargain. We love to see little diys
like that's probably where people sit in the sphere of
you know, your and my content, Like you're the queen
of doing DIY smaller projects. I wish I could do them.
But then when it comes to, you know, doing a kitchen,
I want all the tips and tricks. I want to
know whether dishwashers meant to go to make it the
most economical, and like use a friendly kitchen. So I
(25:18):
think making sure that if you are going to work
with influencers, they actually are reflective of one your target audience.
But a too actually influential is really important. And I
mean we'll probably do an entire episode on whether influencers
are right for your business or not and how to
work with them. But one of the best websites that
(25:38):
we use, we don't work with influencers, but we do
like snooping, so social blade dot com I would say,
is a really good website to go and have a
look at, because it will not only tell you. I
don't think in this day and age, followers make sense. No,
I don't think in this day and age, judging an
influencer based on how many followers they have made sense,
(25:59):
because their engagement is what matters. So Social Blade really
breaks that down and shows you, I guess under the
hood of like, how many comments are they actually getting
in proportion to how many followers they have. Are they
naf bot comments or are they proper comments? Yeah? What
is their engagement rate?
Speaker 2 (26:16):
Like?
Speaker 1 (26:16):
Because for me as a business, if someone's going to
interact with my post or even on my personal account,
I don't care about how many likes it gets. I
care about how many good engaged comments it gets, and
I care about how many times people are sending it
to their friends. Yeah, Like I want you to see
my post, Jess and think that that's so cool. You
(26:37):
might not like it because I just whatever you forgot,
but you're sending it to your friend, yeah, because you're like, oh,
look at this cool candle.
Speaker 3 (26:45):
Like reaching a whole nother person through the person you
touch exactly.
Speaker 1 (26:50):
So Influencer marketing can be good, but we need to
approach it with a little bit of caution because I
think so many times people and small businesses put all
that their eggs in one basket when it comes to
influencer marketing. They go, well, if I can get Kendall
Jenner to post about my business because I've seen this online,
it'll go gangbusters and I'll be successful after that. Yeah,
(27:11):
And that is shee and far between.
Speaker 3 (27:14):
Yeah, And I think it's about resetting expectations as well,
because you're totally right. I think, especially for people who
have less experience with the influencer content creator industry, there's
an assumption that if someone with a lot of follower
shows a product, that product will immediately sell out.
Speaker 1 (27:29):
Yeah, which is.
Speaker 3 (27:30):
Not the case. And it's not always what you're using
influencers for either, And you're right, this is probably a
whole episode in and of itself. But sometimes it's market awareness.
It's just letting people know that your brand exists, and
that is a very valuable thing in and of itself.
Conversion is only one element that you might be looking
to use an influencer or an influential person for, and
(27:52):
I think that having realistic expectations because a lot of
the time, if you are working with influencers, you're paying
the money, and the bigger the influencer, those sums of
money can become astronomical. And you know, everyone has a
right to charge for their work. And I'm the last
person to comment here or they're on it. But I
think that understanding that just because you're spending that money
doesn't necessarily mean you're immediately going to make that money back,
(28:14):
because you might be investing.
Speaker 1 (28:15):
In It's an equal conversion.
Speaker 3 (28:17):
Exactly right. And so that's where it's so important to
find the right fit and figure out the right type
of content and trust the person creating the content that
they know their audience. You know, sometimes brands have their
You go, oh, well, I really want this type of video,
but the influencer might say, oh, that video isn't really
like my normal style. And you say, that's fine, I'm
paying you a lot of money make the video that
I want, and the influencer might go, well, could go
(28:39):
two ways. They might go Okay, not going to work
with you, it's not on brand, or they might go okay,
like I'll do what you want. And then the video flops,
and it's because you didn't listen to the person who
arguably had some expertise in that space. You wanted to
move forward with your idea, where maybe you could have
just executed that idea on your own page and seen
a bit more success and invested a lot less money
(28:59):
in it.
Speaker 1 (29:00):
So yeah, exactly, it's very.
Speaker 3 (29:01):
Nuanced and I feel like we could do a whole.
Speaker 1 (29:03):
Episode on it. We'll do a whole episode on it.
I can promise that I've written it down, but Jess,
I know that we have been talking for a while.
I want to actually talk about the five to five
to five rule. I feel like this is a really
good systematic approach to building and expanding your business network,
and it kind of involves identifying five people in five categories,
dedicating five minutes to each, and nurturing these relationships. It
(29:26):
sounds complex, but it's something that we do and it's
something that I think anyone, whether they are at the
start of their business journey or really really established, can
do to create a more engaged audience.
Speaker 3 (29:39):
And it's free.
Speaker 1 (29:40):
It's free. We love a free plan. So the categories
in the five five five rule are existing customers, potential customers,
industry influencers, referral partners, and professional development contacts. So Jess,
the five to five five rule is something that we
do as Cheese on the money and have always done
a Cheese on the money because it's kind of like
(30:02):
an easy way to make sure that you're always engaging,
especially online. So the five categories we just went through,
let's start with existing customers. Just how does Sheese on
the Money engage with existing customers every day?
Speaker 3 (30:14):
Well, you guys listening would know if you send us
a DM on Instagram, we're applying to DM if it
shows up, because Instagram is sometimes bad about but replying,
you know, every day, we're definitely replying to more the vive,
but replying to comments in the Facebook group, putting up
polls on our stories to get your feedback on things
that we're doing. Those are all ways that we're engaging
with you right now who are listening, because we value
(30:36):
like we understand that you are the bedrock of our business, right.
Speaker 1 (30:41):
Yeah, And they're not business inquiries that we're renerring to.
So it's not someone you know inquiring about a product
or a service and new categorizing that as ticking the
box on this five five five rule, it's not. It's
external engagement that has nothing to do with the product sale.
So it's like talking to your consumer in your DM
about NAF topics in a relationship exactly. It might be
(31:05):
commenting on an existing customers Instagram post, it might be
following somebody that you know uses your product and service
potential customers. How are we talking to them?
Speaker 3 (31:15):
Jess, I feel like we do this one a lot
through our content. It's you know, your captions, it's call
and response, asking questions so you can take their feedback
on board. Maybe you haven't purchased the online course, or
maybe you haven't listened to the podcast. But if we
say to you, hey, like what do you want to
learn about you give us an answer. We're taking your
feedback on board, and then when that episode or that
course comes out, you go, oh my god.
Speaker 1 (31:37):
They listen to exactly what I wanted.
Speaker 3 (31:39):
If my idea helped make this happen, and it helps
people feel really engaged with whatever you're putting out.
Speaker 1 (31:45):
And then we've got industry influences. So these aren't necessarily
you know, big influences in the market, but the industry
influencers who could actually help you grow your network. Right,
So we are engaging with these literally in the same
way as we do our potential customers. And I think
the important thing when you're engaging is we're not pushing
a product, Jess. We were saying offline before, we're not commenting, Hey,
(32:09):
I sell candles, come check them out. Yeah, what are
we doing? What are we doing?
Speaker 2 (32:13):
Like?
Speaker 1 (32:14):
I don't know, Like, let's pretend for a hot second,
I don't know how to engage with you know, a
potential customer. I'm a brand. My Instagram name is Candles
in Victoria.
Speaker 3 (32:23):
Well, it's like how you see on TikTok, you know
how all the big brands are commenting just really out
of pocket things like you'll.
Speaker 1 (32:30):
See gosh, duo lingo, I'm obsessed you.
Speaker 3 (32:32):
Lingo shapes is commenting being like love your shoes, babe,
or like you something so random like you as Candles
in Victoria. As you're seeing an influencer post something and
you're going, oh my gosh, it's fire. I love it.
You're posting something funny. I feel like he's on the internet. Yeah,
you're lifting people up. And I think the big thing
about this rule is you're thinking about almost like trying
to make friends with people. Like you're not trying to
(32:54):
as you said, you're not pushing product. You're leaving a
funny little comment, or you're complimenting someone or something, or
you're saying, oh my god, like I watched you do
this thing five years ago and now look at you, babe.
I'm so proud.
Speaker 1 (33:06):
Yeah, we are the hype girl online completely.
Speaker 3 (33:09):
And so it's finding those people, just making them aware
of your brands, Like they see your logo come up,
they see your name come up. Candles by Victoria left
this really funny comment that in itself is an exercise
in brand awareness, and it's an exercise in putting your
name on the radar of these influential people so that
ye maybe they want to go and buy something for you,
(33:29):
you know, just for themselves. Maybe they go, oh, that
candle looks awesome. Let me just add one to my basket.
Speaker 1 (33:34):
This is where it's important to understand your tone of
voice as well, because your tone of voice here is
going to be so important. So we know our tone
of voice, but do you know yours. Don't worry. We
have a podcast EPISO you can go and listen to
about tone of voice. But if you were a legal firm,
the comments that you're leaving might be very different to
a candle company, right, So we need to understand that
(33:55):
because just being funny online could get you in a
bit of trouble. But do you know who's really funny?
And I didn't see this coming? Who police knew South Wales?
Speaker 3 (34:04):
Oh my god, whoever is running their socials? You just know.
I would bet money it's a gen Z queen.
Speaker 1 (34:12):
So thousand percent a gen Z queen. But the amount
of stuff that they comment so funny.
Speaker 3 (34:17):
It's just it's hilarious, really funny, and that's built their
personal brand too, Like they're leaning into their personal brand
and it's got people like us, Like the second way
we're talking about actually the second news that I was like,
oh my god, I've seen them everywhere. They're so funny.
Speaker 1 (34:30):
But they're literally commenting on influencers posts in hilarious ways.
I remember one of them closer to Easter. They were
like talking about, you know, getting out and driving, and
they're talking about demerit points in their comments and I'm
just like, this is hilarious. But also what an exercise
in marketing. I've now remembered that it is double demerits
(34:50):
over Easter. Yeah, geniuses. Now let's talk about a referral partners.
How are we engaging with these guys, Jess.
Speaker 3 (34:57):
I think this is one of the few where it's
probably a bit more direct. Your referral partners are often
your existing customers, or they may be people of influence,
and I think that you know, reaching out and engaging
with them. It starts with a soft touch, just like
everyone else, liking their content, making sure you follow them,
things like that, and then it might be reaching out
into their DMS or if they have an email listed
(35:18):
on their page, reaching out to their email and saying, hey, like,
we've saw that you love our candles, we really love
the content that you're putting out. Would you be interested
in working with us on a referral basis? And sometimes
people might say no, Sometimes people might say they'll think
about it. Sometimes people will say yes. But I think
once you have those referral partners on board, it's also
really helpful to provide them with resources. Are you working
(35:41):
on a new product that they can help hype up?
Are you developing something and they can give you insight
and their feedback on it. I think keeping touch with
those referral partners in a more business y way, but
still taking their feedback on board and always always allowing
them to do it in a way that feels authentic
to them, I feel like is the best way to
(36:02):
do it, and engaging with their content that's not yours either,
just like the industry influencers or the existing customers, giving
their both the like leaving a little comment with some love. Again,
it's still getting your name out there in a positive way.
If you're engaging, the algorithm often will pick that up
and you know, say, oh, this person's really active. Maybe
we'll push their content out a bit further. Yes, please,
(36:23):
we all want that.
Speaker 1 (36:24):
All right, Now, let's talk about professional development contacts because
I know when I said that some people might have
glazed over or thought, well, the hacking, what is this victoria?
But essentially these are contacts who can help you grow professionally,
people like mentors or coaches or your peers in your industry.
How are we engaging these people, Jess?
Speaker 3 (36:42):
I think like a big one is linked in yes
or networking events, places where you can get in touch
with these people. Maybe they're doing things in business and
you really look up to them. Maybe they're sharing their
own insights as a thought leader quite like you do
and A and sharing their tips and tricks. Maybe you
can engage with them that way. But I think these
(37:04):
relationships are really about seeking advice and connecting with people
who've maybe walked the road that you yourself want to walk.
But also you have to acknowledge that people don't owe
you their time or their information, and so I think
connecting with these people is largely about maybe initially saying hey,
like I really love what you've done with your candle
(37:27):
business and I really admire it. And if you're ever around,
you know, I would love to take you out to coffee,
and I know that that's you know, we can feel
two ways about the coffee, but you know, or engaging
with the content if they're putting out thought leader content
on LinkedIn, just engaging with it, giving your opinion or
saying wow, like this thing that you've put out has
(37:47):
really made me reflect on something that I'm doing. It's
again about building connection in the hope that that connection
will eventually lead you to some level of mentorship or
some level of friendship.
Speaker 1 (37:58):
I think that's how I've gained so many friends in
the space. Like often people say, veee, how do you
have so many business owner friends? Like how do you
know these people? Did you grow up with them? The
answer is no, I've networked with them. I've reached out,
even if they're somebody that is completely outside of my situation,
like they're not money content creators, they just own a
(38:18):
cool business. I think I own a cool business. So
I reach out and I go, HEYJS like rogue, but like,
I think you and I would get along if you're
ever around, I'd love to grab a coffee. And to
be honest, that network. I'm not trying to use them
to grow my business, but I am using them as
kind of that social network. Ye, because often when you're
in the business space, your friends genuinely don't understand, like
(38:42):
they don't get it. They say, oh, we'll just just
do it later. For example, Jess, like I am in
the situation this week whereaspan has been thrown into the
works and a lot of people might go, well, just
call in sick, don't go to work today, be like,
you can't do that, But in reality, the buck stops
with me, and if I don't go to work tomorrow, Jess,
I actually still have to do that work just on
(39:04):
another day. So it's kind of about getting it done
and getting it done now, and a lot of people
and I'm not saying that this is a good or
a bad thing, but they're just not going to understand.
So as your business grows, having people who are going
through the same growing pains, having people who are able
to empathize with that situation is going to be really powerful.
Speaker 3 (39:24):
Yeah, I completely agree, And the big one is just
support the things that they're doing. Support their endeavors as
much as these things that we're outlying. The ultimate goal
is to grow your business, grow your reach, grow the
number of people that understand who you are and what
you're doing.
Speaker 1 (39:36):
You've also got to.
Speaker 3 (39:37):
Give to get, so just sport people, be there for
others and hope or know that putting good things out
into the world means good things will come back to you.
Speaker 1 (39:47):
One hundred percent. I think the crux of the five
five five rule for me is really about giving more
than you get, because if you think that you're going
to get heaps, like you've got the wrong mindset and
your business isn't able to flourish completely. I reckon we Jess.
I think we've wasted a lot of time chatting to
the Business Bible community today and I have adored it,
so guys, thank you so much for sticking around. They'll
(40:08):
obviously be another Business Bible episode next month. I'll see
next week under She's on the Money.
Speaker 4 (40:14):
By the advice shared on She's on the Money is
general in nature and does not consider your individual circumstances.
She's on the Money exists purely for educational purposes and
should not be relied upon to make an investment or
financial decision. If you do choose to buy a financial product,
(40:37):
read the PDS TMD and obtain appropriate financial.
Speaker 1 (40:40):
Advice tailored towards your needs.
Speaker 4 (40:42):
Victoria Divine and She's on the Money are authorized representatives
of money. Sheirper Pty Ltd ABN three two one six
four nine two seven seven zero eight AFSL four five
one two eight nine.
Speaker 2 (41:00):
The SPA
Speaker 4 (41:02):
In still su
Hello.
Speaker 2 (00:01):
My name is Santasha Nabananga Bamblet. I'm a proud or
the Order Kerni Whoalbury and a waddery woman. And before
we get started on She's on the Money podcast, I
would like to acknowledge the traditional custodians of the land
of which this podcast is recorded on a wondery country,
acknowledging the elders, the ancestors and the next generation coming through.
(00:23):
As this podcast is about connecting, empowering, knowledge sharing and
the storytelling of you to make a difference for today
and lasting impactful tomorrow. Let's get into it.
Speaker 1 (00:47):
Hello and welcome to another episode of the Business Bible.
If you've been thinking of starting a side hustle or
a small business, you are definitely in the right place.
I'm Victoria Devine, an ex financial advisor who has a
background in psychology and I currently run several successful businesses.
As always, I am joined by my beautiful friend and
one of the hardest working side hustlers I know, Miss
(01:10):
Jess g Rici. No, good morning. I am excited for
today's episode.
Speaker 2 (01:15):
Me too.
Speaker 3 (01:16):
I feel like we haven't done a business bile weapon
a little bit, so I always get excited for them.
And I feel like today's topic feels like it's really straightforward,
but it's one of those things that's easier said than done.
Speaker 1 (01:26):
You go, oh, just reach more people. Okay, how do
you do that? Oh, marketing, Jessica, that's the episode.
Speaker 3 (01:33):
Yeah, it's like, that's it done. It's like one of
those buzzwords that people that are around, like marketing, reach
for people, blah blah blah. But today we're going to
talk about how to actually.
Speaker 1 (01:41):
Do it, how to actually reach more customers for your business.
And then after the break, we're going to be exploring
how to use the five five five rule to create
and grow your network. But let's talk about the things
that we think you should know to expand your customer base.
Jes your bloody smart. At the end of the day,
I want to know where you're coming from. Where do
you think we should be starting.
Speaker 3 (02:02):
Surely we've understanding our audience, right, our customer.
Speaker 1 (02:06):
We talk about that all the time. But she's on
the money, right, Like we have this avatar of who
our consumer is, Like we know that they aren't in
their sixties, but we have people in their sixties who
engage in our content. So it's not necessarily about excluding people,
but rather identifying who your perfect person is. Like in
(02:26):
a perfect world, we've basically got Jess, and she's a
she's on the money post a child, right, Like she's hah,
in her thirties. That's new, that's fresh, it's not going
to get all fun. But like you're in your early thirties,
you've just turned thirty, and you want to create financial freedom.
Like at the end of the day, that is that
(02:47):
she's on the money target audience. And so it's really
good for us to have an idea of who that is,
but also an idea of who actually engages with our content,
because sometimes your ideal consumer ends up not being the
person that engages with your content. And while that can
be really confusing, understanding who is actually engaging with your
(03:08):
content or purchasing your product, not your ideal is going
to help you sell more. It's going to help turbocharge
your business. So I guess, let's go through a few
more nuanced steps. So, Jess, here are a few I
guess steps that we could take to actually identify our
target audience instead of like you know, turning up at
their house and being like, so you bought my candle holder,
(03:30):
what was your name? How do you? How does this work?
So we're going to do some market research. We could
use tools like surveys, we could use interviews, we could
do a few focus groups, bring together a couple of
your consumers to gather information about what growing your audience
might look like. Analyze your competitors. I always say on
the show, like it's best to have blinkers on and
(03:52):
not actually get analysis, proalysis, or overwhelmed by looking at
your competition. But good business owners are able togmatically analyze
their competitors to see what their consumers are liking. I'd
prefer to learn from somebody else's mistakes, yess instead of
making my own. And then we can use tools like
Google Analytics to kind of track and understand the demographics
(04:14):
of the visitors that are coming to your website, because,
as I said before, sometimes you've got a target audience
and you think this product is going to be perfect
for Jessica, It's going to be fantastic, and then you
find that Craig's purchasing it. Yeah, and we need to
understand why that's happening, not necessarily to stop it, but
to go okay, well, actually the product I thought would
(04:35):
appeal to Jess. She's not purchasing it. One, I want
to know why, But two, why is Craig like this? Yeah,
so that we can actually go down the route of
expanding our customer base and ultimately getting more sales and
strengthening our business.
Speaker 3 (04:49):
What would you look at next after that?
Speaker 1 (04:51):
I would say, really optimizing your online presence. I was
about to say social presence. But it's not just social media, right,
Like it's your website, it is your social media, it's
kind of everything that could live on the internet, right,
So the first thing that I would do is actually
make sure that you have a user friendly website. So
many of us overlook this. We just like chuck a
(05:12):
page up and think that that's more than enough because
maybe you're not selling a product. Maybe you're an influencer.
You're like, oh, if I just have a website. And
I mean, I don't know, Jess, if you've done your website.
Speaker 3 (05:23):
It's a work in progress.
Speaker 1 (05:25):
I know you've been working on it. I was like,
is that a thing? Not yet? I can't say. I
google Jesse Ricci all that often.
Speaker 3 (05:32):
That seems reasonable.
Speaker 1 (05:33):
We but I mean maybe I should Maybe I'll dig
up a little bit of dirt that I could use.
But what we want to do is make sure that
we have a user friendly, informative, and optimized website, and
that doesn't have to cost us lots. Like Jess, we
have Squarespace and both you and I can log into
the back end of it. We are not professionals by
any stretch of the imagination, and we can manage the
(05:55):
entirety of the shig's on the Money website. But what
having a good website does is one it's so validation.
So before I engage with any product, I'm going to
snoop them. I'm going to go online and have a
look at who they are and what they do to
make sure that I know they're legit. Like if I'm
going to buy a product from you, and then I
go to your website and it says holding page, I'm
going to be like, is this a legit company?
Speaker 2 (06:14):
Like?
Speaker 1 (06:14):
Has it shut down? Giving? Not trustworthy? Yeah? So we
essentially just want to be as trustworthy as possible. Does
that mean you need the biggest, brightest, shiniest logo. No, No,
we just need to be really clear in our messaging.
The next thing I would say is search engine optimization.
So if people are searching you and cannot find you,
(06:35):
you are missing out on potential customers. And search engine
optimization can seem really confusing, but ultimately, search engine optimization
works by being able to pull keywords from your website
and put them into a search engine platform. So like,
if someone googles jess Gootricci, we want your website coming up.
(06:56):
That means that to come up, we want to make
sure that the words Jessica Ritchie are all over your website.
So they're not just in the username, they're in the heading,
they're in the text of the website. And the same
goes for like let's say jess always use the example
of candles, I think because I think that, in my
head is the quintessential side hustle or small businas example.
(07:16):
It's a perfect example. Right, Like, let's say you sell candles, right,
you would want to make sure that your website has
keywords candles. You would want to make sure that all
of the keywords that are important to you are used
on your website. So if Melbourne made is important, or
Australian made is important, or you know, making sure that
you've got candles, maybe you do wax melts. In addition,
(07:38):
making sure that you're talking about all of these things
in the text of your website is really important, not
just whacking the product up, because that's where Google pulls
its information from. It pulls it from the text on
your website. So there's obviously a lot more complex things
you can do around search engine optimization, but I would
start there and then social media Queen of social media.
(08:01):
At the end of the day, I think that we
can all agree that maintaining consistency online is really important.
If you're a business and you're planning on selling stuff
and then a customer goes to your Instagram and sees
you haven't posted in twelve months, they might think that
you're no longer in operation. So we need to be consistent.
But also we need to make sure that we are
(08:21):
active and engaging. So where is your target audience, who
are they following, what are they doing? Are you actually
engaging with other profiles that is going to get you
some visibility? And then content marketing, So what are you
putting up on your website? Are you regularly updating a
blog if that's necessary, are you addressing the needs and
(08:41):
the interests of your consumer so that you can actually
draw them into your product. I talk a lot often
about establishing yourself in the industry as a leader, right,
So when I'm doing that, it means that I'm writing
a lot of content and putting a lot on our
website and our bloe that is free for people to consume,
(09:02):
because I want to draw them in. I want them
to see me as somebody who knows their stuff, who
knows what she's talking about. Not necessarily only when I'm
getting paid for it, because if you're only engaging in
paid content, well it's going to be few and far between,
especially at the start.
Speaker 3 (09:18):
Yeah, where's the value for people exactly? It's interesting actually
because those three link together really closely, Like SEO is
such a great skill. And I was reading an article
recently about how TikTok specifically, but social media more broadly
are becoming their own search engines, Like people are turning
to TikTok instead of going to Google. How do I
(09:39):
fix my sink? How do I fix my tap? People
are plugging those same things into TikTok or into Instagram. Yeah,
they're looking to consume shorter form media, or they're looking
for visual demonstration. Maybe they're looking on YouTube or something
like that. And so it's really interesting how those same
SEO skills that historically we would have only applied to
your website or to your blog or whatever that was,
(10:01):
and now branching out to apply to your socials as well.
And so once you kind of learn that skill, you
really can apply it in many different places that then
will help boost the visibility of that social and hopefully
help grow your reach there too. So it's it's really interesting.
I know that SEO particularly is something that a lot
of people go, oh, that seems hard, and like not
to say that it's not, but.
Speaker 1 (10:23):
Like, it doesn't have to be hard. Yeah, it can
be very simple. And I think that when we're, you know,
creating content like this, you're not looking for the super
technical side of SEO. Yeah, you probably like, how do
I optimize my website myself? How do I put myself
and my business in the best possible position. A company
that's doing this really well actually is you know my
(10:44):
friend Mia who has Moxi. So Moxi are period care products,
but if you go to their TikTok, they are popping
off with the educational content which ultimately drives their consumer
back to their product, right. Yeah, So if you go
to their TikTok, you will notice that they're not really
talking about their product at all. They're talking about period care.
(11:06):
They're talking about how you use different products, the different
options on the market. They're talking about, you know, all
of those taboo things that consumers are pervy about. But
then it gets you connected with the brand. And I
think that we can learn a lot from them because
they've nearly got a million followers.
Speaker 2 (11:22):
Now.
Speaker 1 (11:22):
Who who would have thought that a tampon company could
get a million foul But she's doing it and absolutely
killing it. So I think that having good examples is
also really helpful because when you start to dive into them,
you realize they're not just jumping on saying, hey I
sell this candle, look at it again, look at it again.
That's not what they're doing. They're kind of creating the
(11:44):
lifestyle around it so that you kind of then see
their product as a way to engage with their platform.
And I think that working backwards that way is really powerful.
And I mean just every time I'm buying something here
the moment, I'm looking it up on TikTok.
Speaker 3 (11:58):
First, Yeah, you're looking for those reason that's how you're
reaching more people, and those platforms are pushing you out
to broader audiences, to new eyeballs. And if the content's
engaging and exciting, like you were saying, mooxies, people go oh, like,
maybe I look into that a little more. Maybe I'll
keep starting a little try exactly. And then I guess
we could segue into well, jes, should we be paying
(12:19):
for advertising? What are your thoughts on this?
Speaker 1 (12:22):
Because we run a lot of partnerships, but we've never
really done paid advertising. At what point do we do
we do that? I think we got burned in the
early days. Fun little learning for everybody. And I was
listening to m Loosen talk about this, she had the
same problem. So it seems like it's a reoccurring thing.
But there are many agencies out there, and I don't
(12:43):
want to paint all agencies with the same brush, but
there are many agencies out there that will say, hey,
we'll run your paid ads for you. You can spend
two thousand dollars and turn it into one hundred thousand dollars,
and you see all of these great success stories, And
we tried in the.
Speaker 3 (12:55):
Really early days.
Speaker 1 (12:55):
If she's on the way we want to idea. Okay,
you guys seemly I obviously would like to grow my
podcast fantastic and how'd that go for us?
Speaker 3 (13:05):
Not great, not to be crashed, but we kind of
pissed the money down the drain.
Speaker 1 (13:10):
Yeah, we did, and they did nothing. Do you remember
this This is probably juicy goss. We won't name names,
but do you remember how we were like already not
happy with them. We had seen absolutely no conversion. And
then one of my friends messaged me and said, oh
my gosh, could you please tell me about your experience
with X y Z marketing agency, because you guys are
front and center of their media pitch pack. And I
(13:32):
was like, oh, this is very awkward.
Speaker 3 (13:35):
Yeah, extremely uncomfortable. And not to say that paid advertising
doesn't work. So there's definitely a time and a place.
But I think, particularly for small business, there is so
much value in learning to do it yourself.
Speaker 1 (13:45):
And I guess that's a good example of how I
didn't know what I didn't know plain and I think
when somebody comes in and says, look, we can help
you do x Y and Z, I was like, oh
my gosh, that's exactly what I want. And at that
point in business. It was a massive cost for us,
and we invested this money and hoped to get a
return and we didn't, and it was bullshit, and.
Speaker 3 (14:08):
We were locked in on a retainer, so we were
stuck there for a couple of months exactly.
Speaker 1 (14:12):
And then when we look back, I'm like, Jess, you
and I could have learned so much online. We could
have gone to YouTube and worked out how to do
our own paid ads. We could have worked out whether
we even wanted to do that, and ultimately we decided
to do that at a time in our business that
didn't make a lot of sense, like had we done
it now And at the moment I'm trying to work
(14:33):
out paid advertising, I'm looking at how to do Facebook ads,
how to do Instagram ads, because I'm about to come
out with a new course, and then after that course
comes out, and another one's coming out, and like, hopefully
it'll just keep rolling from there. But paid advertising has
its place, but at the time I was trying it,
it didn't make a lot of sense. So I think
this is a good lesson in going, well, actually, how
(14:55):
does this fit into my business? And if I attract
a whole heap of customers. Can I look up after them?
Speaker 2 (15:00):
Yeah?
Speaker 1 (15:01):
But can I actually service these people if they were
to come in? So jess moving on from I guess
paid ads because we could do a lot of conversation
and maybe we do a whole episode on the different
types of advertising. But let's talk about partnerships because this
is a thousand percent your topic because what's your official
job title, partnership manager. Oh wow, okay, so we've got
(15:24):
the expert here, But talk to me about partnering with
other businesses. At what point should we be considering it?
At what point should we be pushing back and not
doing free collaborations? Like what does that look like?
Speaker 3 (15:38):
I think that partnerships, especially in the early days of
your business, can be really beneficial because we've spoken before
about like finding people who are going through similar experiences
to you as a small business owner or a startup owner.
And I think collaborating with other businesses that can be
a really good way to connect with people. And so
I think back in the day, I remember lots of
small brands would come together and maybe do like a
(15:59):
giveaway on Instagram and you know, follow all of the
pages in the giveaway and while you know it's a
whole seperate discussion about whether or not that type of
giveaway is the best way of reaching new people. Working
with other brands I think can help you gain a
level of exposure to an aligned audience, to a similar customer.
You know, if you're selling candles and you work with
someone who sells I musks I must exactly like self
(16:22):
care stuff, you go probably a similar target market. So
if you work together on a giveaway, or if you go, hey,
can we create a co branded product or findly.
Speaker 1 (16:32):
Just like a gift pack between the twour.
Speaker 3 (16:35):
Exactly like, there are lots of things that you can
explore that I think are really good, but you need
to make sure that it's beneficial on both sides. And
so if you're a startup business and you've got you know,
your candle that you really love, and you go to
Glasshouse Candles and you go, hey, can we collaborate together,
the benefit may not be there for them. And I
think sometimes people go, oh, but I want to work
(16:56):
with other people. I want to partner up. But there
needs to be value for both of you. Because for
the small business, you go, oh, Glasshouse Candles, like they're
selling to my idea get absolute value. Yeah, that's awesome
for me. If we can find a way to work out,
that would be great. But you then have to explain
to the other company, in this case Glasshouse, why should
they work with you, Like, do you have a unique
(17:17):
product that you've created, that you've patented the technology and
you're the only person doing it, and you know, they
can be ahead of the curve if they work with
you and you create something together, or you know, do
you work with a particular artist and you can co brand,
you know, something on their candles. But if there's no
value there for them, they're not going to want to
do it, and it sounds harsh.
Speaker 1 (17:38):
And even if they agree to it, they might not
put the time and energy and effort into it that
you're anticipating. So the energy input from you could be
incredibly high, and then they might just tag you in
one Instagram story and you'll be like, wait, what, Like
that's not what I expected. The other thing you touched
on before was like the word collaboration, and I think
they're in small business, we talk about collaborating all the time,
(18:02):
but often as a small business you kind of get
so worried that they're actually competition like you might see
other people in your space doing better, or other people
in your space that you think are doing better, or
even just other people around you, and instead of collaborating
and being I guess you could say really open, you're
(18:24):
really insular and you're like, no, I don't want anything
to do with them, because you know they're my competition
and you know their sole product might be imasks, but
they sell a candle, so they're cut like, I can't
talk to them at all. And I think we need
to be open to embracing the idea of collaboration over competition,
because competition puts you backwards. It's like mean finance, right,
(18:45):
there's so many mortgage brokers out there. Are they my competition? No,
because I'm not them and they're not me. So somebody,
if you were a mortgage broker, somebody's going to resonate
with Jess and only want to work with Jess. Doesn't
matter who I am, or what I do or how
many awards I win. Someone's also going to want to
work with me and not resonate with you. And I
think the sooner you come to that realization that there's
(19:06):
actually more than enough people out there, and that's true
in any industry. Like, yeah, a lot of people might
come to us just and say, is it even worth
starting a candle business? Now glasshouse exists, And the answer
to that is, well, yes, because you're offering a slightly
different product. It's the experience, it's the connection to brand,
it's the values of morals. It's not necessarily the actual candle.
(19:30):
When someone buys a candle, they're not like, do you
know what I feel like, Jess, I'd like a glass
full of wax? Like, that's not what they're thinking. They're
thinking the experience. They're thinking scent. They're thinking how does
this benefit and uplift my life? And you're providing that experience.
So I think going deeper and realizing that we're not
(19:50):
in competition, you can collaborate. It's going to be able
to expand your network.
Speaker 3 (19:55):
Yeah. Absolutely. The other type of partnership that you could
consider is affiliate programs. Oh yeah, and now this when
you're a small business, you know it might be a
little bit more tricky to set up, and they are
actually platforms that will help you facilitate that. But effectively,
affiliate marketing is where if somebody sells one of your products,
you pay them a percentage of the sale as a
commission effectively, And if you're just starting out, this might
(20:18):
not be quite right for you, but I think once
you're a little bit more established, it can be a
really great way to get existing customers, people who already
use and love your product, to represent it and to
sell on your behalf. And maybe that is also a
whole separate episode because it's a.
Speaker 1 (20:33):
Lot to talk about it. I feel like it's affiliate
marketing is becoming massive in Australia. It was massive in
the UK and the US, and I mean the best
example I have of this is LTK and LTK is
it's like to know and like to know it and
they are a basically a fashion platform where your favorite
(20:54):
influencers like msters, gricci can put up their wardrobes and
basic any product that they sell and direct you to it.
Because how many times do you comment on an influencer
supposed to be like hey, where's your jacket from? Like
real cute? All the time the link is actually in
their bio, they've listed the product, but they get a
clip of that sale when you purchase it, And to
(21:14):
be honest, I think that's really fair, Like you're the
one that saw it on them. They're basically selling to you.
But if you are a small business and you sell clothing,
making sure you're listed on websites like that so that
your consumer can actually pick it up and list it
and share it with their communities is really smart.
Speaker 2 (21:33):
Yeah.
Speaker 3 (21:33):
I totally agree it, and I'm actually very excited to
hear your thoughts more on influencer marketing because I feel
a little bit spicy completely should.
Speaker 1 (21:40):
We be using influencers in our businesses?
Speaker 3 (21:43):
Stick around, Let's go to a break and then you
can answer that. Welcome back everybody to the Business Bible
and VD. I want to get your thoughts influencer marketing
because you kind of really straddle the fence in a
(22:03):
very interesting way on this.
Speaker 1 (22:05):
Yeh, yes, because I would. I don't know. I don't
like being seen as an influencer, but if we did
sell it down, am I one?
Speaker 2 (22:12):
Jess?
Speaker 1 (22:12):
Totally damn it. I would like to be seen as
as who I believe I am right, which is a
business owner and I run, she's on the money, I'm
a podcaster, I'm a mum for me. Influencers not a
job title I like to embrace because I don't see
it as my job, and often when we talk about influencers,
(22:33):
that's their entire job. But I guess if we reshape it.
I was talking to my friend Angela Sobrano the other
day and she runs a company called Flourish pr and
she was like, we're moving away from calling people influencers
because that seems to have negative connotations, defining them as
people of influence. So people of influence who carry influence
(22:54):
in their market, right, So am I against influencer marketing?
Absolutely not. There is a massive, massive market for it. However,
that doesn't mean as a business it is the right
fit for you. What would be a right fit is
considering what might work and how it might work and
influence marketing. Let's talk about our client, Jess Kaboodle. I
(23:17):
am obsessed with Kaboodle. I am literally their perfect ambassador
because I adore their product and also I am currently
in the midst of renovating my house, so I have
just renovated my kitchen and I've used Koboodle products. I
was intending on doing that the whole time. However, they
worked backwards, saw that I was engaging in their content,
(23:39):
contacted me and said, hey, y we as a brand
are interested in working with you because we can see
that this is on your horizon already. So I would
say that this is a really organic match for me
to be working I guess in that influencer or person
of influence space with a brand because my community know
that I'm currently renovating my house the whole time, I
(24:01):
wanted to do that on a budget, Like it's actually
really important to me to not over capitalize on the
property that we've purchased. So we're you know, going through
the motions of this. That makes a lot of sense
because it's appealing to our demographic and it's an opportunity
for Kaboodle to get access to my audience.
Speaker 3 (24:17):
Ye.
Speaker 1 (24:18):
On the flip side, had I worked with like a
big luxury brand, I don't think that would have worked. Yes,
So let's say like the fancy pants kitchen company wanted
to come and work with me. That didn't make sense
because it wasn't organic. And not only would I you know,
probably have got a lot of backlash because people would
have been like VA, because people aren't stupid, they would
(24:38):
have been like V, this makes no sense for you
at this point, Like, are you seriously putting a five
hundred thousand dollar kitchen in that house, like what. But
also it wouldn't have made sense for them because they're
not getting access to the target market that I have,
like my audience. They're like you and I just I
love a bargain.
Speaker 3 (24:56):
Yeah, we do.
Speaker 1 (24:56):
We love a bargain. We love to see little diys
like that's probably where people sit in the sphere of
you know, your and my content, Like you're the queen
of doing DIY smaller projects. I wish I could do them.
But then when it comes to, you know, doing a kitchen,
I want all the tips and tricks. I want to
know whether dishwashers meant to go to make it the
most economical, and like use a friendly kitchen. So I
(25:18):
think making sure that if you are going to work
with influencers, they actually are reflective of one your target audience.
But a too actually influential is really important. And I
mean we'll probably do an entire episode on whether influencers
are right for your business or not and how to
work with them. But one of the best websites that
(25:38):
we use, we don't work with influencers, but we do
like snooping, so social blade dot com I would say,
is a really good website to go and have a
look at, because it will not only tell you. I
don't think in this day and age, followers make sense. No,
I don't think in this day and age, judging an
influencer based on how many followers they have made sense,
(25:59):
because their engagement is what matters. So Social Blade really
breaks that down and shows you, I guess under the
hood of like, how many comments are they actually getting
in proportion to how many followers they have. Are they
naf bot comments or are they proper comments? Yeah? What
is their engagement rate?
Speaker 2 (26:16):
Like?
Speaker 1 (26:16):
Because for me as a business, if someone's going to
interact with my post or even on my personal account,
I don't care about how many likes it gets. I
care about how many good engaged comments it gets, and
I care about how many times people are sending it
to their friends. Yeah, Like I want you to see
my post, Jess and think that that's so cool. You
(26:37):
might not like it because I just whatever you forgot,
but you're sending it to your friend, yeah, because you're like, oh,
look at this cool candle.
Speaker 3 (26:45):
Like reaching a whole nother person through the person you
touch exactly.
Speaker 1 (26:50):
So Influencer marketing can be good, but we need to
approach it with a little bit of caution because I
think so many times people and small businesses put all
that their eggs in one basket when it comes to
influencer marketing. They go, well, if I can get Kendall
Jenner to post about my business because I've seen this online,
it'll go gangbusters and I'll be successful after that. Yeah,
(27:11):
And that is shee and far between.
Speaker 3 (27:14):
Yeah, And I think it's about resetting expectations as well,
because you're totally right. I think, especially for people who
have less experience with the influencer content creator industry, there's
an assumption that if someone with a lot of follower
shows a product, that product will immediately sell out.
Speaker 1 (27:29):
Yeah, which is.
Speaker 3 (27:30):
Not the case. And it's not always what you're using
influencers for either, And you're right, this is probably a
whole episode in and of itself. But sometimes it's market awareness.
It's just letting people know that your brand exists, and
that is a very valuable thing in and of itself.
Conversion is only one element that you might be looking
to use an influencer or an influential person for, and
(27:52):
I think that having realistic expectations because a lot of
the time, if you are working with influencers, you're paying
the money, and the bigger the influencer, those sums of
money can become astronomical. And you know, everyone has a
right to charge for their work. And I'm the last
person to comment here or they're on it. But I
think that understanding that just because you're spending that money
doesn't necessarily mean you're immediately going to make that money back,
(28:14):
because you might be investing.
Speaker 1 (28:15):
In It's an equal conversion.
Speaker 3 (28:17):
Exactly right. And so that's where it's so important to
find the right fit and figure out the right type
of content and trust the person creating the content that
they know their audience. You know, sometimes brands have their
You go, oh, well, I really want this type of video,
but the influencer might say, oh, that video isn't really
like my normal style. And you say, that's fine, I'm
paying you a lot of money make the video that
I want, and the influencer might go, well, could go
(28:39):
two ways. They might go Okay, not going to work
with you, it's not on brand, or they might go okay,
like I'll do what you want. And then the video flops,
and it's because you didn't listen to the person who
arguably had some expertise in that space. You wanted to
move forward with your idea, where maybe you could have
just executed that idea on your own page and seen
a bit more success and invested a lot less money
(28:59):
in it.
Speaker 1 (29:00):
So yeah, exactly, it's very.
Speaker 3 (29:01):
Nuanced and I feel like we could do a whole.
Speaker 1 (29:03):
Episode on it. We'll do a whole episode on it.
I can promise that I've written it down, but Jess,
I know that we have been talking for a while.
I want to actually talk about the five to five
to five rule. I feel like this is a really
good systematic approach to building and expanding your business network,
and it kind of involves identifying five people in five categories,
dedicating five minutes to each, and nurturing these relationships. It
(29:26):
sounds complex, but it's something that we do and it's
something that I think anyone, whether they are at the
start of their business journey or really really established, can
do to create a more engaged audience.
Speaker 3 (29:39):
And it's free.
Speaker 1 (29:40):
It's free. We love a free plan. So the categories
in the five five five rule are existing customers, potential customers,
industry influencers, referral partners, and professional development contacts. So Jess,
the five to five five rule is something that we
do as Cheese on the money and have always done
a Cheese on the money because it's kind of like
(30:02):
an easy way to make sure that you're always engaging,
especially online. So the five categories we just went through,
let's start with existing customers. Just how does Sheese on
the Money engage with existing customers every day?
Speaker 3 (30:14):
Well, you guys listening would know if you send us
a DM on Instagram, we're applying to DM if it
shows up, because Instagram is sometimes bad about but replying,
you know, every day, we're definitely replying to more the vive,
but replying to comments in the Facebook group, putting up
polls on our stories to get your feedback on things
that we're doing. Those are all ways that we're engaging
with you right now who are listening, because we value
(30:36):
like we understand that you are the bedrock of our business, right.
Speaker 1 (30:41):
Yeah, And they're not business inquiries that we're renerring to.
So it's not someone you know inquiring about a product
or a service and new categorizing that as ticking the
box on this five five five rule, it's not. It's
external engagement that has nothing to do with the product sale.
So it's like talking to your consumer in your DM
about NAF topics in a relationship exactly. It might be
(31:05):
commenting on an existing customers Instagram post, it might be
following somebody that you know uses your product and service
potential customers. How are we talking to them?
Speaker 3 (31:15):
Jess, I feel like we do this one a lot
through our content. It's you know, your captions, it's call
and response, asking questions so you can take their feedback
on board. Maybe you haven't purchased the online course, or
maybe you haven't listened to the podcast. But if we
say to you, hey, like what do you want to
learn about you give us an answer. We're taking your
feedback on board, and then when that episode or that
course comes out, you go, oh my god.
Speaker 1 (31:37):
They listen to exactly what I wanted.
Speaker 3 (31:39):
If my idea helped make this happen, and it helps
people feel really engaged with whatever you're putting out.
Speaker 1 (31:45):
And then we've got industry influences. So these aren't necessarily
you know, big influences in the market, but the industry
influencers who could actually help you grow your network. Right,
So we are engaging with these literally in the same
way as we do our potential customers. And I think
the important thing when you're engaging is we're not pushing
a product, Jess. We were saying offline before, we're not commenting, Hey,
(32:09):
I sell candles, come check them out. Yeah, what are
we doing? What are we doing?
Speaker 2 (32:13):
Like?
Speaker 1 (32:14):
I don't know, Like, let's pretend for a hot second,
I don't know how to engage with you know, a
potential customer. I'm a brand. My Instagram name is Candles
in Victoria.
Speaker 3 (32:23):
Well, it's like how you see on TikTok, you know
how all the big brands are commenting just really out
of pocket things like you'll.
Speaker 1 (32:30):
See gosh, duo lingo, I'm obsessed you.
Speaker 3 (32:32):
Lingo shapes is commenting being like love your shoes, babe,
or like you something so random like you as Candles
in Victoria. As you're seeing an influencer post something and
you're going, oh my gosh, it's fire. I love it.
You're posting something funny. I feel like he's on the internet. Yeah,
you're lifting people up. And I think the big thing
about this rule is you're thinking about almost like trying
to make friends with people. Like you're not trying to
(32:54):
as you said, you're not pushing product. You're leaving a
funny little comment, or you're complimenting someone or something, or
you're saying, oh my god, like I watched you do
this thing five years ago and now look at you, babe.
I'm so proud.
Speaker 1 (33:06):
Yeah, we are the hype girl online completely.
Speaker 3 (33:09):
And so it's finding those people, just making them aware
of your brands, Like they see your logo come up,
they see your name come up. Candles by Victoria left
this really funny comment that in itself is an exercise
in brand awareness, and it's an exercise in putting your
name on the radar of these influential people so that
ye maybe they want to go and buy something for you,
(33:29):
you know, just for themselves. Maybe they go, oh, that
candle looks awesome. Let me just add one to my basket.
Speaker 1 (33:34):
This is where it's important to understand your tone of
voice as well, because your tone of voice here is
going to be so important. So we know our tone
of voice, but do you know yours. Don't worry. We
have a podcast EPISO you can go and listen to
about tone of voice. But if you were a legal firm,
the comments that you're leaving might be very different to
a candle company, right, So we need to understand that
(33:55):
because just being funny online could get you in a
bit of trouble. But do you know who's really funny?
And I didn't see this coming? Who police knew South Wales?
Speaker 3 (34:04):
Oh my god, whoever is running their socials? You just know.
I would bet money it's a gen Z queen.
Speaker 1 (34:12):
So thousand percent a gen Z queen. But the amount
of stuff that they comment so funny.
Speaker 3 (34:17):
It's just it's hilarious, really funny, and that's built their
personal brand too, Like they're leaning into their personal brand
and it's got people like us, Like the second way
we're talking about actually the second news that I was like,
oh my god, I've seen them everywhere. They're so funny.
Speaker 1 (34:30):
But they're literally commenting on influencers posts in hilarious ways.
I remember one of them closer to Easter. They were
like talking about, you know, getting out and driving, and
they're talking about demerit points in their comments and I'm
just like, this is hilarious. But also what an exercise
in marketing. I've now remembered that it is double demerits
(34:50):
over Easter. Yeah, geniuses. Now let's talk about a referral partners.
How are we engaging with these guys, Jess.
Speaker 3 (34:57):
I think this is one of the few where it's
probably a bit more direct. Your referral partners are often
your existing customers, or they may be people of influence,
and I think that you know, reaching out and engaging
with them. It starts with a soft touch, just like
everyone else, liking their content, making sure you follow them,
things like that, and then it might be reaching out
into their DMS or if they have an email listed
(35:18):
on their page, reaching out to their email and saying, hey, like,
we've saw that you love our candles, we really love
the content that you're putting out. Would you be interested
in working with us on a referral basis? And sometimes
people might say no, Sometimes people might say they'll think
about it. Sometimes people will say yes. But I think
once you have those referral partners on board, it's also
really helpful to provide them with resources. Are you working
(35:41):
on a new product that they can help hype up?
Are you developing something and they can give you insight
and their feedback on it. I think keeping touch with
those referral partners in a more business y way, but
still taking their feedback on board and always always allowing
them to do it in a way that feels authentic
to them, I feel like is the best way to
(36:02):
do it, and engaging with their content that's not yours either,
just like the industry influencers or the existing customers, giving
their both the like leaving a little comment with some love. Again,
it's still getting your name out there in a positive way.
If you're engaging, the algorithm often will pick that up
and you know, say, oh, this person's really active. Maybe
we'll push their content out a bit further. Yes, please,
(36:23):
we all want that.
Speaker 1 (36:24):
All right, Now, let's talk about professional development contacts because
I know when I said that some people might have
glazed over or thought, well, the hacking, what is this victoria?
But essentially these are contacts who can help you grow professionally,
people like mentors or coaches or your peers in your industry.
How are we engaging these people, Jess?
Speaker 3 (36:42):
I think like a big one is linked in yes
or networking events, places where you can get in touch
with these people. Maybe they're doing things in business and
you really look up to them. Maybe they're sharing their
own insights as a thought leader quite like you do
and A and sharing their tips and tricks. Maybe you
can engage with them that way. But I think these
(37:04):
relationships are really about seeking advice and connecting with people
who've maybe walked the road that you yourself want to walk.
But also you have to acknowledge that people don't owe
you their time or their information, and so I think
connecting with these people is largely about maybe initially saying hey,
like I really love what you've done with your candle
(37:27):
business and I really admire it. And if you're ever around,
you know, I would love to take you out to coffee,
and I know that that's you know, we can feel
two ways about the coffee, but you know, or engaging
with the content if they're putting out thought leader content
on LinkedIn, just engaging with it, giving your opinion or
saying wow, like this thing that you've put out has
(37:47):
really made me reflect on something that I'm doing. It's
again about building connection in the hope that that connection
will eventually lead you to some level of mentorship or
some level of friendship.
Speaker 1 (37:58):
I think that's how I've gained so many friends in
the space. Like often people say, veee, how do you
have so many business owner friends? Like how do you
know these people? Did you grow up with them? The
answer is no, I've networked with them. I've reached out,
even if they're somebody that is completely outside of my situation,
like they're not money content creators, they just own a
(38:18):
cool business. I think I own a cool business. So
I reach out and I go, HEYJS like rogue, but like,
I think you and I would get along if you're
ever around, I'd love to grab a coffee. And to
be honest, that network. I'm not trying to use them
to grow my business, but I am using them as
kind of that social network. Ye, because often when you're
in the business space, your friends genuinely don't understand, like
(38:42):
they don't get it. They say, oh, we'll just just
do it later. For example, Jess, like I am in
the situation this week whereaspan has been thrown into the
works and a lot of people might go, well, just
call in sick, don't go to work today, be like,
you can't do that, But in reality, the buck stops
with me, and if I don't go to work tomorrow, Jess,
I actually still have to do that work just on
(39:04):
another day. So it's kind of about getting it done
and getting it done now, and a lot of people
and I'm not saying that this is a good or
a bad thing, but they're just not going to understand.
So as your business grows, having people who are going
through the same growing pains, having people who are able
to empathize with that situation is going to be really powerful.
Speaker 3 (39:24):
Yeah, I completely agree, And the big one is just
support the things that they're doing. Support their endeavors as
much as these things that we're outlying. The ultimate goal
is to grow your business, grow your reach, grow the
number of people that understand who you are and what
you're doing.
Speaker 1 (39:36):
You've also got to.
Speaker 3 (39:37):
Give to get, so just sport people, be there for
others and hope or know that putting good things out
into the world means good things will come back to you.
Speaker 1 (39:47):
One hundred percent. I think the crux of the five
five five rule for me is really about giving more
than you get, because if you think that you're going
to get heaps, like you've got the wrong mindset and
your business isn't able to flourish completely. I reckon we Jess.
I think we've wasted a lot of time chatting to
the Business Bible community today and I have adored it,
so guys, thank you so much for sticking around. They'll
(40:08):
obviously be another Business Bible episode next month. I'll see
next week under She's on the Money.
Speaker 4 (40:14):
By the advice shared on She's on the Money is
general in nature and does not consider your individual circumstances.
She's on the Money exists purely for educational purposes and
should not be relied upon to make an investment or
financial decision. If you do choose to buy a financial product,
(40:37):
read the PDS TMD and obtain appropriate financial.
Speaker 1 (40:40):
Advice tailored towards your needs.
Speaker 4 (40:42):
Victoria Divine and She's on the Money are authorized representatives
of money. Sheirper Pty Ltd ABN three two one six
four nine two seven seven zero eight AFSL four five
one two eight nine.
Speaker 2 (41:00):
The SPA
Speaker 4 (41:02):
In still su
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