March 26, 2024 • 28 mins
Social media plays a big part in most of our lives, and even more so for the brands and businesses around us. Today on the show Jessica Ricci joins Victoria Devine to discuss how to maximise social media for your business. From optimising its ability to generate customers, to the importance of consistency and so much more!
Acknowledgement of Country By Natarsha Bamblett aka Queen Acknowledgements.
The advice shared on She's On The Money is general in nature and does not consider your individual circumstances. She's On The Money exists purely for educational purposes and should not be relied upon to make an investment or financial decision. If you do choose to buy a financial product, read the PDS, TMD and obtain appropriate financial advice tailored towards your needs. Victoria Devine and She's On The Money are authorised representatives of Money Sherpa PTY LTD ABN - 321649 27708, AFSL - 451289.
Acknowledgement of Country By Natarsha Bamblett aka Queen Acknowledgements.
The advice shared on She's On The Money is general in nature and does not consider your individual circumstances. She's On The Money exists purely for educational purposes and should not be relied upon to make an investment or financial decision. If you do choose to buy a financial product, read the PDS, TMD and obtain appropriate financial advice tailored towards your needs. Victoria Devine and She's On The Money are authorised representatives of Money Sherpa PTY LTD ABN - 321649 27708, AFSL - 451289.
See omnystudio.com/listener for privacy information.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hello.
Speaker 2 (00:01):
My name is Santasha Nabananga Bamblet. I'm a proud your
the Order Kernie Whoalbury and a waddery woman. I would
like to acknowledge the traditional custodians of the land of
which this podcast is recorded on a wondery country, acknowledging
the elders, the ancestors and the next generation coming through
as this podcast is about connecting, empowering, knowledge sharing and
(00:24):
the storytelling of you to make a difference for today
and lasting impactful tomorrow.
Speaker 1 (00:30):
Let's get into it. Hello and welcome to the Business Bible.
I'm Victoria Divine, the owner of several successful businesses, and
(00:52):
I am joined by one of the hardest working side
hustlers I know, miss Chescarricci. Hello, how are you? I'm good.
Speaker 3 (00:59):
How are you?
Speaker 1 (01:00):
We just had some talkers in the sun.
Speaker 4 (01:03):
I'm feeling pretty good.
Speaker 1 (01:04):
Yeah, me too, so Jess. This week we're gonna be
talking about something that's relatively familiar to both of us,
and that is using social media to market your business. Now, Jess,
tell me how important this is? Like a loaded question, obviously,
do you think social media is for your side hustle
or business today?
Speaker 4 (01:22):
So important? I know it definitely is for She's and
the money, and it certainly is for my small business.
That's how I find literally all of my customers or
how they find me.
Speaker 1 (01:32):
And then it's also the content that you create. Correct now,
I was like, it's loaded, Sorry about this.
Speaker 4 (01:36):
Yeah, without social media, I don't really have a job.
Speaker 1 (01:38):
I would say that as well, like She's not. The
money wouldn't exist without social media, Let's be honest. And
there are obviously a lot of factors that go into
social media and whether it is right for your business.
But for the most part, social media has become our
biggest customer generation tool. Honestly. Think about it now, Jess.
Even with a cafe, how often do you head to
their Instagram just to make sure the food looks okay? Like,
(02:00):
I'm so guilty of even heading to their Instagram while
I'm sitting in their cafe. So I'm like, oh, hold on,
let me just check their Instagram and see what those
eggs look like.
Speaker 4 (02:10):
It sounds bad, but I probably won't try a new
cafe or restaurant if I can't have a look at
the food first, particularly because I'm fussy.
Speaker 1 (02:17):
It's so helpful.
Speaker 4 (02:18):
It's such a good tool to be able to see
their photos and also the photos that people are tagging
them in.
Speaker 1 (02:23):
As much jit and as unfair as it may be,
it is definitely something business owners need to really consider.
So today we are going to be covering off exactly
how you can get the confidence to show up and
also the fundamental things that you need to be doing
to get your social media off the ground.
Speaker 4 (02:39):
Jess, So let's start with chatting about target markets, because
if your business is targeted at the older generation, I'm
assuming social media might not be the best place to focus.
Speaker 1 (02:50):
I mean logically yes and one hundred percent correct. We
of course need to start with actually figuring out what
your best target market is. And we've done this before
on the show. So go back to that episode we
talked about customer avatars. Does your avatar even use social media?
Speaker 4 (03:05):
Yeah?
Speaker 1 (03:06):
Like if they don't, I know, it can be tempting
because I feel like so many of us gets I
don't know fomo when it comes to like, oh, every
other business is on you know, Instagram or TikTok, Like
you really need to hone into what platforms are actually
going to have the most impact for your community and
show up on those and where your community are hanging out,
because if you're picking a platform where a lot of
(03:27):
your community aren't seeing you, it's such a waste of time,
energy and effort. And do you know how much confidence
you need to show up to begin with? Yeah, it
is wild. So for She's on the money, We already
know that our biggest listeners are between the ages of
twenty five and thirty four years old, so of course
that demographic is really active on social media. Therefore, we
actually put so much love and focus into our Instagram
(03:51):
and our TikTok and our Facebook to make sure that
we're giving our community the best content possible, but also
giving them as many touch point it's with us as
possible in places that they already frequent. But Jess, on
the other hand, if your business is obviously targeted and
older demographic, you of course would be better off investing
in more traditional marketing methods like maybe prints or thinking
(04:14):
about radio. Really understanding, okay, well, a lot of my
older demographic are on Facebook. How are they interacting with Facebook?
What types of posts if I'm going to engage with
them on social media would actually play well? Because the
biggest demographic on Facebook right now is actually the boomers. Yeah,
so if that is your community, Facebook might be great.
(04:36):
And when you start to dive into it, like you
look at cheese on the money, right, Jess, We don't
do a lot of posting outside our Facebook group because
our community don't look at that content as much as
they do if it's insider Facebook group. So I think
it's important to not only understand does your demographic use
this platform, but how are they using it? What type
of content are they absorbing. Are they, you know, wanting
(04:58):
to interact with other people like in our Facebook group
where they actually just want to have consistent conversation, or
do you actually need long form video like what's that
going to look like for your community? So it obviously
doesn't hurt to have a social media presence in general.
I sometimes call a social media presence a hygiene factor
because it's kind of like social proof. Even if you're
(05:19):
not trying to market on there. I do want to
see that you have a website. I do want to
see that you have a Facebook and it exists and
you're a legitimate company if I've never engaged with you before.
So obviously it doesn't hurt to have that social media presence.
We just need to work out what is the best
bang for our buck and where do we pour our
energy and effort into because let's be honest, we are
(05:39):
small business owners. We don't have unlimited time.
Speaker 4 (05:42):
Jess, No, not at all. So let's say we've sat down,
we figured out that our target demographic is heavily present
on social media. They're our age, they live there. There's
really low barriers to entry, which is super appealing because
if you're starting your small business, like you said, we
don't have a lot of resources. We don't have a
lot of cash, we don't.
Speaker 1 (05:58):
Have a lot of time. Sometimes we have zero for
our marketing budget and we have to just make it
up ourselves.
Speaker 4 (06:03):
So social media seems like an ideal place to do
that because pretty much all you need to get started
on the social media platform nowadays is an email address.
So we've found got one of those, most of us
do it. If you don't, you can get one for free.
Money win money win. Indeed, so you've created a business page,
it aligns to your business name or maybe the audience
that you're trying to find. Where do you think that
(06:24):
the most important place to start would be?
Speaker 1 (06:27):
Bang on? Jess I feel like the best thing about
social media is literally anyone can start up a business
account on any social media platform. Some people are even
starting you know, their platforms without even having a product
or service, Like I've spoken about it on Cheese on
the Money, one of my favorite instagrams, right millions of
followers because they just are consistent with their content and
(06:48):
it's kind of interesting. I've told you about this. The goats. Yes, yeah,
So on TikTok there are these goats and they work
and it is definitely for a business. Actually now I
think about it, because they do land clearing, but they
bring in a bunch of goats to like clear all
the shrubbery. And it's literally my favorite TikTok because I'm
just like, go work a goat, go like, it's so fun.
(07:09):
But anything pops off on the Internet these days, so
I think it's really important to go all right, clearly
the I'm not going to be posting about goats. Well
maybe you are, in which case, like, please send me
your link. I'm gonna follow you too. But there are
such low barriers to entry and it's so cost effective
to get your business out there. We obviously when we started,
(07:31):
She's on the money. I didn't have a lot of money.
I really really didn't. Everything I had done was really diy.
Like I've spoken about it before on the pod. Yes,
so our logo I actually made on Microsoft PowerPoint and
then I screenshot it. Jess, and I remember when She's
on the money then started to get big, and I
think you were around when this had happened, because, like guys,
(07:52):
I had been able to employ my first employee, mister Scricci.
She's still here. It's a trap. But I remember we
joined our first podcasting network, which was insane, right, Yeah,
I remember, Jess, you came to me and you're like, hey,
the network has asked for all of your like files
and I was like files of what you were, you know,
like your podcast artwork and stuff. And I was like, oh, oh,
(08:15):
can I send them a power Point? And they laughed
so hard. I was honestly so mortified because like, oh, sorry,
like this is all I had. Anyway, I think we
need to also celebrate those things, because sorry, that was
a big business we just built. You made up a
Microsoft PowerPoint logos in free downloadable fonts. But I think
it's really important to also talk about the cost of
(08:36):
social media because we can spend as much or as
little time on it as we want. But that's also
the important thing to go, well, how much time should
I be dedicating to this marketing channel? You might not
have a budget, so you say, I'm going to do
it all myself, but at what cost? So what am
I compromising to be able to create these posts? So
how long are they taking me? Because I wasn't a
(08:58):
graphic designer, Just every post used to take me one
million years, and then I'd be heartbroken when it wasn't
tracking well because I'd be like, oh, but that took
me so long. Now, just we have an in house
content creator that does all of that for us, and
I swear she's the speediest person I've ever.
Speaker 4 (09:13):
Met, one hundred percent.
Speaker 1 (09:14):
But we all start somewhere, So I think it's really
important to understand where are we starting and what does
that look like.
Speaker 4 (09:20):
Absolutely, there are heaps of perks. I think we're social
with those low barriers to entry and the fact that
it can be free depending on how you want to
do it, which is all really well and good, But
I think the toughest thing for a lot of people
in the thing that stops a lot of people from
jumping online is the fact that they have to show
up on the socials and be consistent when doing it.
(09:40):
And we know that it's so important, but I want
you to explain maybe a little bit to the people
who are just starting out, brand new and fresh, why
consistency is so important.
Speaker 1 (09:49):
You are one hundred percent right. Consistency is key, and
it's not what you want to hear, because I think
what you want to hear when we talk about social
is Hey, listen to this great podcast episode of the
Business Bible. Guys, everyone should listen. They talked about what
would make you go viral and kick your business off?
And in reality, yes, businesses can go viral, but it's
actually few and far between. That's not actually, you know,
(10:12):
the common denominator of being successful online. Consistency is key
for a number of reasons. So obviously we want our
consumers to begin to know and understand us and our content.
And if you are consistently posting, even if you are
not getting heaps of views, that consistency does pay off
because the algorithms on social media platforms usually play to that.
(10:34):
They see that you're being consistent, and they are actually
more likely to then put your future content at the
top of the feed. And if certain demographics have engaged
with that, even if it's like five or six people, Jess,
Instagram sees ah that type of person engaged with that content,
next time it goes, you know, online, they might serve
(10:54):
it to more consumers who look just like you. So
I think it's really important to just be consistent and
how you know, at the end of the day, you
could have the best product in the world, but if
you're not showing up as much as your competitors, they're
going to be the ones that are front of mind.
I think to me, the hardest thing about showing up
on social media was actually showing up as me on
(11:17):
social media. Like it's one thing to sit down and go,
I'm going to make twenty text posts and that's my
next month's worth of content. And Jess, how many times
have we done that? A million times? But we know
that the traction actually starts to come when I put
a face to a business. And we know from research
that businesses that have a post a person or a
(11:39):
post a child or you know, an individual leading them
grow ten times faster than businesses who don't have that.
So if you're sitting there and you're just going, well,
be I'm not very confident to show up online, so
I'm just gonna do these text posts or use stock images.
It's just not going to have the same traction. And
in twenty twenty four, your community and your consumer, they
(12:01):
basically demand authenticity and transparency. They want to know the
people behind the brand. They want to know that you're
as passionate about your product as you're saying you are
in these text posts. You're who they want to resonate with,
and I think that we need to give it to them.
And honestly, the only people that are going to judge
you on this are the people who are doing less
(12:22):
than you. So like, show up as much as possible,
And honestly, I don't think any small business owner to
me has ever looked silly for going, Hey, guys, just
wanted to introduce myself. I'm always like, oh my god,
that's who's behind that brand. Oh that's cool, and I
feel so much more connected.
Speaker 4 (12:38):
Yeah. I think there's lots of conflicting opinions on the
best way to grow on social media and whether that
is just regular, consistent content regardless of what their output
is or whether it's high quality content and what you
should prioritize. You know, it's that concept of do I
pour my time into making one really good video a
week that's super high quality, or do I just post
to videos every day that are okay, They're nothing groundbreaking,
(13:01):
and the algorithm is shifting constantly your's audience entirely. I
don't necessarily know that one or the other is guaranteed
to work every time, But what I would say, as
someone who has been doing the social media thing for
a little while, is that if nothing else, putting content
out as regularly as you can, prioritizing that consistency ahead
(13:24):
of the quality sometimes is it gets you more comfortable
more quickly, because if you're not used to jumping on
and talking face to camera, or if you're not used
to editing graphics in canvas, practice makes perfect. And anybody
who's built a small business, anyone who started anything, was
never as good at the start as they are a
two years, five years in. And so I think, like,
(13:46):
when I look back on what I did at the start,
when you look back on what you did at.
Speaker 1 (13:49):
The start, I'm so embarrassed.
Speaker 4 (13:51):
Please don't, it's mortifying you know, those silly posts that
maybe got one like or one view are what led you,
you know, fishes on the mind. Now we have two
hundred thousand followers. We just ticked over there. We doy exciting,
you know, But to get from point A to point B,
you have to start at point a. And anybody who
has a billion followers once started with none. And so
(14:11):
I think it's important at the beginning to prioritize just
doing it, just getting comfortable with it, just learning how
to edit thing angry.
Speaker 1 (14:20):
And also trial and error I think is a really
big part of that. So, you know, talking about she's
on the money again, I find it so interesting and
I don't want people to compare to this. I'm not
sharing it as a oh my oh. We post all
of this and you should too. I am now at
a point in business, and Jesse, you already know this
because you're part of the team. But like, we have
a dedicated social media person, we have a dedicated graphic designer.
(14:42):
I have a full time video editor that works for me.
So when I'm saying this is how much content we're
pumping out, I don't want you to hear, oh my god,
is that the expectation. No, it's not because historically I
didn't even have the capacity for one video a week.
I had maybe one video a month if best. And
I tried to make like a text post every day,
(15:02):
and even that felt like a stretch because that wasn't
you know, what I was best at. And now we
do a lot, but we post every single day, multiple
times a day on all platforms, right and so on Instagram.
It's always interesting watching what performs and what doesn't because
sometimes the things that we go yeah, yeah, great, that'll
be a good Feller post pop that up semi interesting,
(15:24):
not as interesting as tomorrow's post, Jess. Then tomorrow's post
gets like no views, and that post that we just
thought was naff was super popular got shared heaps of times,
like we're talking thousands. It is really good to keep
your finger on the pulse there too, because if you're
creating content that you go, wow, that popped off. I
didn't think about that. Yeah, change your strategy, try more
(15:46):
of what is popping off with your community, instead of
sticking to your guns and going, well, actually, I had
a plan for next week and I'm still going to
facilitate it, but it might be more aligned to stuff
that wasn't engaging as well that I find really interesting
and I know you do this as well with your socials.
Is when I post a video on Instagram, we posted
at the same time on TikTok, and something that goes
(16:08):
viral on TikTok might get like four views on Instagram. Yeah,
and I have had videos that I have posted on
Instagram that have had millions of views and not even
ten thousand on TikTok. So you literally can't predict it.
You don't know what the algorithm is doing. That's why
when we say be consistent, it's really important. But with
that consistency, have an eye on what is actually performing
(16:31):
so that you can kind of go, ah, I see,
you know my target market is Jess, and Jess is
watching this. I didn't think she'd watch that. I'm gonna
make another one of what Jess is watching and see
if we can get her to watch that again and
maybe share it with her friends. So I think it's
about being smart. But let's go to a really quick
break and when we get back, we're going to be
chatting about why and when to start a website and
(16:51):
how you can make your social media strategy seamless.
Speaker 4 (17:04):
All right, we are back and we have chatted about
figuring out if social media is right for your customers,
the super low barrier to entry which is a huge perk,
and how cost effective that it can be. But what
comes next. Let's say our listener has done the fundamentals,
they're showing up consistently, and they figured out that they've
got a little bit of room in their budget to
(17:25):
spend on social media.
Speaker 1 (17:26):
And just give it all to jests to do it
for you.
Speaker 4 (17:28):
Oh come my way, friends, No, but what should they do.
Let's say that that's happened, what's the next step.
Speaker 1 (17:33):
I really feel like one of the most important steps
is also pretty cost effective, and honestly it's super easy,
and that is setting up a website for yourself. I
know that that sounds overwhelming. It does because even way
back in twenty seventeen, when I was creating the Sheese
on the Money website on Squarespace, that was hard. Like,
don't get me wrong, adoor square Space still with them.
(17:54):
Now today our websites have just been redone with them
and not going anywhere. But and I hope they don't
hate me for saying this, but it was really clunky.
It was hard, like the templates were more challenging to
edit because they involved a deeper understanding of code and
my I guess knowledge of coding. I don't know if
this is going to resonate with anybody. Was coding glitter
(18:15):
mice into my MySpace page when I was in high
school and editing my top friends list, and I could
absolutely do that. I was genius at it. However, that
was the extent, and that was MySpace, and that was
two thousand and seven. So things have changed and updated.
And obviously there are heaps of different website platforms that
you could use, so obviously do your research, work out
(18:36):
what works for you. But we obviously are massive fans
jest of square Space, not just for their ease of use,
I think because I mess things up so much. The
twenty four to seven support really helpful. I sound like
an ad. They are not actually paying me to say
any of this. I'm just like, hey, if I can
do it, you sure as hell can too. But I
think having a home on the internet is so important.
(18:57):
So personally I own the sh She's on the money website.
But then recently, Jess, I've also started Victoriadevine dot com
dot Au, and I always thought that was really self centered,
so I really shied away from having a personal website.
Now I cannot think of a business without one because
I think that now our brand and this is just
(19:19):
me reflecting on it. We've got She's on the Money,
and yes I run that, but I think that there's
a lot more to what I do. I've obviously got
the business Bible, and I own Zella Money, which is
a wealth of mortgage broking company, and we've got the
Property Playbook, and I have a number of courses and
all of that stuff. It didn't make sense to have
that live on She's on the Money, but it also
didn't make sense to have another quote branded website for
(19:40):
it to live on. So for me, it's a way
to educate my consumer on who I am and what
I do and the breadth of that because you might
have just been introduced to me through She's on the Money.
I have no idea what I do, but if you're interested,
here's this platform that you can learn more about me.
So I think it's to me really important that that exists,
(20:02):
and it obviously works really well because on social media
I can send you to those links to learn more
about me and potentially become a consumer.
Speaker 4 (20:11):
Yeah. I guess the other huge draw for a website.
If you follow me on TikTok, you would have maybe
seen that I did my twenty twenty three goals and
I had make a website in my twenty twenty three goals,
and I didn't. Literally I thought about it for the
first three days of January and that I never thought
about it again.
Speaker 1 (20:26):
You're like, oh, was that a goal of mine?
Speaker 4 (20:28):
Nope, not here, not today. But I guess the reason
that I was thinking about it, and the reason I
would encourage small business owners to think about it is
because you see a lot of people talk about you
don't own your social media. At any point in time,
Instagram could take your page down because they decided they
don't like you. It could be hacked, and your account
could be removed. It's very much at the mercy of
somebody else.
Speaker 1 (20:49):
And we've seen it so many times where people use
their Instagram for some reason, or it gets reported for
absolutely no reason and Instagram's like, yep, cool, we deleted
your account and you had ten thousand followers.
Speaker 4 (21:01):
Yeah, and it's such a struggle. So I think the
big draw beyond being able to be.
Speaker 1 (21:05):
Found owning your audience.
Speaker 4 (21:07):
Correct, it's all yours and it's all there.
Speaker 1 (21:09):
That's why you want to direct them to your website.
Speaker 4 (21:11):
Yeah, generate your email list, build up the people who
know that that's your space where they can come and
find you and everything that you do. But it is
really cool how technology has made it so incredibly accessible
for things like social media and building a website and
creating your content because it can be really low maintenance.
It can be so early and once it's set up,
I won't say it's set and forget. I look at
(21:32):
it quite often, but it's not a task I have
to do all the time.
Speaker 2 (21:36):
Yeah.
Speaker 4 (21:36):
With platforms utilizing AI and platforms like Canva, I think
it's changed the way that social media can now be
accessed and utilized, particularly by small businesses.
Speaker 1 (21:46):
Yes, and I love Canvar. I'm really glad you've brought it.
If your name is Georgia and you work for Shehes
on the Money as a full time graphic designer, I
need you to turn this podcast off right now because
I'm going to talk about cam But and she's obviously
well beyond that. But Camber is amazing and I think
for small businesses, creating templates is one of the easiest
(22:08):
ways that you can make sure that your social media
is consistent but also low maintenance, and it also gives
you a base to go, oh wow, I saw a
really cool quote. You can easily jump on in in
a couple of seconds, pop that quote into a template
that's branded for your community and your business and whack
that out instead of having to start from scratch each
(22:29):
and every single time. I think, at the end of
the day, if social media isn't a designated job in
your company, which if you're a side hustler or a
small business, it's honestly likely that that doesn't exist. It
can really feel like something that's time consuming and it
ends up falling by the wayside. And on canber there
are heaps of templates you can use. If you don't
have heaps and heaps of budget, but maybe your budgets
(22:51):
are macs of fifty dollars. You can go to Etsy
and buy a whole heap of templates from there and
edit them into your colors, which is so easy because
they open directly to canber and Canberra is usually friendly.
Or if you're stepping up and you have maybe the
budget to engage your graphic designer once or twice, you
can get them to build those custom templates for you
(23:12):
to put into Canva for you to then implement. I
think when it comes to social media, having access to
just different levels makes sense, but you often don't know
unless you've been taught. And that's where I started, right like,
I literally was making my stuff on Microsoft power Plant.
Please don't talk about it. I can show you through
so funny that that template. At some point I had
(23:33):
a page per template it was for. And then I
learned about Canber and I was using their stock standard
templates and then I tried to make my own and
that was a massive fail because I have literally no
creativity in my entire body when it comes to that.
I also felt like I got analysis paralysis. So I
bought a set of templates from Etsy and love that.
(23:53):
I think they cost me like twenty nine dollars or something,
and I got like a hundred of them and I
was like, ah, slay, look at me, I have glown up.
Then this would be like two years ago. Jes we
engaged as social media like graphic designer as a once off,
and they created us that suite of templates that you
used to use, yep, and we thrashed them. Now we've
glown up again and we have someone full time. But
(24:15):
I think it's important to also recognize the journey because
I know that a lot of people look at she'es
on the money and go, that's so polished. Now I'm like,
that's not me though. Guys.
Speaker 4 (24:23):
Yeah, there's a whole range of different options and there's
some really good tips in there, and it is worth noting,
like you said that, there are heaps of people who
do freelancing as well. So if you want to take
it off your plate but you don't have the funds
to bring it in house, you can look at outsourcing
to people, which may be a worthwhile investment to free
up your time.
Speaker 1 (24:40):
Honestly, it's where I started, and freelancers are so fun
and so dynamic, and also they're small business owners, and
we want to be supporting small business owners. Yes, but
I think you are absolutely right. One final thing with
social media is, honestly, do not be scared to put
yourself out there. I said before that the only people
who have bad things to say about the or like
(25:00):
are going to look down on you. Other people doing
less than you, nobody doing more than you will ever
look down on you. They'll be like, oh get it, queen,
Like we love to see you put yourself out there
like ick if you are in a community where people
are treating you that way. So I think one of
the scariest things is genuinely putting your face to a brand.
But at the end of the day, I feel like
(25:21):
we need to remember that people love buying from people.
They don't just love buying from brands, and they love
understanding the people behind the brand, and that is really
really powerful. So if you can find your confidence to
you know, put a face to a name, you might
just start with photos, or you might just start with
a little Hey, you just wanted to introduce myself. I'm
(25:41):
new to this. Your community is going to love it,
I promise, so to me, that would be I guess
my two cents.
Speaker 4 (25:48):
Yeah, I totally agree. I think if you are really scared,
look at ways that you can start doing it without
putting your face directly in front of the camera. You
can do point of view of my.
Speaker 1 (25:57):
Day or yeah, like a day in the life for something,
where you film the stuff you're doing, not you exactly
There's lots of little ways to build your confidence up,
but I think if you go into it with the
mindset of.
Speaker 4 (26:05):
Ultimately you want to show up for your brand, you
want to show up for your community, because yeah, like
you said, people want to buy from people and people
that they like, and the best way to connect and
find your ideal avatar and your ideal people is by
showing who you are as well.
Speaker 1 (26:20):
I valuable, and I think confidence, at the end of
the day is key here. Like just being confident in
your brand, your product, and the service that you're providing
to consumers. It's something that will absolutely boom your presence online.
And honestly, confidence is a bit like a snowball. You
might not have anything really to start with, and you're
so angsty start rolling down the hill, though it gets
(26:40):
bigger and bigger, and then all of a sudden, you've
got so much audacity that you buy your own personal
name as a website, set up a whole website on
how great you are. And I'm not willing to admit
that I would never do that, right, you know, it
gets there, but that's what I guess brings the money
in at the end of the day. Like you've got
to back yourself and if you want to be successful,
that's what twenty twenty four is going to demand on you.
Speaker 4 (27:02):
Huge. All right, well, I'm gonna go away and put
together a strategy making a website. It's back on my
twenty twenty four.
Speaker 1 (27:08):
Can I help? I had so much fun doing that,
would love nothing more so across it let me show you.
But thank you guys for tuning in and taking in
all our hot tips and I think here social media,
it's a bit like the brand Nike. Just do it, like,
just go do it, just do it. Have the best day, guys.
Speaker 4 (27:25):
Bye.
Speaker 3 (27:33):
The advice shared on She's on the Money is general
in nature and does not consider your individual circumstances. She's
on the Money exists purely for educational purposes and should
not be relied upon to make an investment or financial decision.
If you do choose to buy a financial product, read
the PDS TMD and obtain appropriate financial advice tailored towards
(27:53):
your needs. Victoria Divine and She's on the Money are
authorized representatives of Money showper Pty lt D. A B
N three two one six four nine two seven seven
zero eight a F s L four five one two, eight, nine,
Hello.
Speaker 2 (00:01):
My name is Santasha Nabananga Bamblet. I'm a proud your
the Order Kernie Whoalbury and a waddery woman. I would
like to acknowledge the traditional custodians of the land of
which this podcast is recorded on a wondery country, acknowledging
the elders, the ancestors and the next generation coming through
as this podcast is about connecting, empowering, knowledge sharing and
(00:24):
the storytelling of you to make a difference for today
and lasting impactful tomorrow.
Speaker 1 (00:30):
Let's get into it. Hello and welcome to the Business Bible.
I'm Victoria Divine, the owner of several successful businesses, and
(00:52):
I am joined by one of the hardest working side
hustlers I know, miss Chescarricci. Hello, how are you? I'm good.
Speaker 3 (00:59):
How are you?
Speaker 1 (01:00):
We just had some talkers in the sun.
Speaker 4 (01:03):
I'm feeling pretty good.
Speaker 1 (01:04):
Yeah, me too, so Jess. This week we're gonna be
talking about something that's relatively familiar to both of us,
and that is using social media to market your business. Now, Jess,
tell me how important this is? Like a loaded question, obviously,
do you think social media is for your side hustle
or business today?
Speaker 4 (01:22):
So important? I know it definitely is for She's and
the money, and it certainly is for my small business.
That's how I find literally all of my customers or
how they find me.
Speaker 1 (01:32):
And then it's also the content that you create. Correct now,
I was like, it's loaded, Sorry about this.
Speaker 4 (01:36):
Yeah, without social media, I don't really have a job.
Speaker 1 (01:38):
I would say that as well, like She's not. The
money wouldn't exist without social media, Let's be honest. And
there are obviously a lot of factors that go into
social media and whether it is right for your business.
But for the most part, social media has become our
biggest customer generation tool. Honestly. Think about it now, Jess.
Even with a cafe, how often do you head to
their Instagram just to make sure the food looks okay? Like,
(02:00):
I'm so guilty of even heading to their Instagram while
I'm sitting in their cafe. So I'm like, oh, hold on,
let me just check their Instagram and see what those
eggs look like.
Speaker 4 (02:10):
It sounds bad, but I probably won't try a new
cafe or restaurant if I can't have a look at
the food first, particularly because I'm fussy.
Speaker 1 (02:17):
It's so helpful.
Speaker 4 (02:18):
It's such a good tool to be able to see
their photos and also the photos that people are tagging
them in.
Speaker 1 (02:23):
As much jit and as unfair as it may be,
it is definitely something business owners need to really consider.
So today we are going to be covering off exactly
how you can get the confidence to show up and
also the fundamental things that you need to be doing
to get your social media off the ground.
Speaker 4 (02:39):
Jess, So let's start with chatting about target markets, because
if your business is targeted at the older generation, I'm
assuming social media might not be the best place to focus.
Speaker 1 (02:50):
I mean logically yes and one hundred percent correct. We
of course need to start with actually figuring out what
your best target market is. And we've done this before
on the show. So go back to that episode we
talked about customer avatars. Does your avatar even use social media?
Speaker 4 (03:05):
Yeah?
Speaker 1 (03:06):
Like if they don't, I know, it can be tempting
because I feel like so many of us gets I
don't know fomo when it comes to like, oh, every
other business is on you know, Instagram or TikTok, Like
you really need to hone into what platforms are actually
going to have the most impact for your community and
show up on those and where your community are hanging out,
because if you're picking a platform where a lot of
(03:27):
your community aren't seeing you, it's such a waste of time,
energy and effort. And do you know how much confidence
you need to show up to begin with? Yeah, it
is wild. So for She's on the money, We already
know that our biggest listeners are between the ages of
twenty five and thirty four years old, so of course
that demographic is really active on social media. Therefore, we
actually put so much love and focus into our Instagram
(03:51):
and our TikTok and our Facebook to make sure that
we're giving our community the best content possible, but also
giving them as many touch point it's with us as
possible in places that they already frequent. But Jess, on
the other hand, if your business is obviously targeted and
older demographic, you of course would be better off investing
in more traditional marketing methods like maybe prints or thinking
(04:14):
about radio. Really understanding, okay, well, a lot of my
older demographic are on Facebook. How are they interacting with Facebook?
What types of posts if I'm going to engage with
them on social media would actually play well? Because the
biggest demographic on Facebook right now is actually the boomers. Yeah,
so if that is your community, Facebook might be great.
(04:36):
And when you start to dive into it, like you
look at cheese on the money, right, Jess, We don't
do a lot of posting outside our Facebook group because
our community don't look at that content as much as
they do if it's insider Facebook group. So I think
it's important to not only understand does your demographic use
this platform, but how are they using it? What type
of content are they absorbing. Are they, you know, wanting
(04:58):
to interact with other people like in our Facebook group
where they actually just want to have consistent conversation, or
do you actually need long form video like what's that
going to look like for your community? So it obviously
doesn't hurt to have a social media presence in general.
I sometimes call a social media presence a hygiene factor
because it's kind of like social proof. Even if you're
(05:19):
not trying to market on there. I do want to
see that you have a website. I do want to
see that you have a Facebook and it exists and
you're a legitimate company if I've never engaged with you before.
So obviously it doesn't hurt to have that social media presence.
We just need to work out what is the best
bang for our buck and where do we pour our
energy and effort into because let's be honest, we are
(05:39):
small business owners. We don't have unlimited time.
Speaker 4 (05:42):
Jess, No, not at all. So let's say we've sat down,
we figured out that our target demographic is heavily present
on social media. They're our age, they live there. There's
really low barriers to entry, which is super appealing because
if you're starting your small business, like you said, we
don't have a lot of resources. We don't have a
lot of cash, we don't.
Speaker 1 (05:58):
Have a lot of time. Sometimes we have zero for
our marketing budget and we have to just make it
up ourselves.
Speaker 4 (06:03):
So social media seems like an ideal place to do
that because pretty much all you need to get started
on the social media platform nowadays is an email address.
So we've found got one of those, most of us
do it. If you don't, you can get one for free.
Money win money win. Indeed, so you've created a business page,
it aligns to your business name or maybe the audience
that you're trying to find. Where do you think that
(06:24):
the most important place to start would be?
Speaker 1 (06:27):
Bang on? Jess I feel like the best thing about
social media is literally anyone can start up a business
account on any social media platform. Some people are even
starting you know, their platforms without even having a product
or service, Like I've spoken about it on Cheese on
the Money, one of my favorite instagrams, right millions of
followers because they just are consistent with their content and
(06:48):
it's kind of interesting. I've told you about this. The goats. Yes, yeah,
So on TikTok there are these goats and they work
and it is definitely for a business. Actually now I
think about it, because they do land clearing, but they
bring in a bunch of goats to like clear all
the shrubbery. And it's literally my favorite TikTok because I'm
just like, go work a goat, go like, it's so fun.
(07:09):
But anything pops off on the Internet these days, so
I think it's really important to go all right, clearly
the I'm not going to be posting about goats. Well
maybe you are, in which case, like, please send me
your link. I'm gonna follow you too. But there are
such low barriers to entry and it's so cost effective
to get your business out there. We obviously when we started,
(07:31):
She's on the money. I didn't have a lot of money.
I really really didn't. Everything I had done was really diy.
Like I've spoken about it before on the pod. Yes,
so our logo I actually made on Microsoft PowerPoint and
then I screenshot it. Jess, and I remember when She's
on the money then started to get big, and I
think you were around when this had happened, because, like guys,
(07:52):
I had been able to employ my first employee, mister Scricci.
She's still here. It's a trap. But I remember we
joined our first podcasting network, which was insane, right, Yeah,
I remember, Jess, you came to me and you're like, hey,
the network has asked for all of your like files
and I was like files of what you were, you know,
like your podcast artwork and stuff. And I was like, oh, oh,
(08:15):
can I send them a power Point? And they laughed
so hard. I was honestly so mortified because like, oh, sorry,
like this is all I had. Anyway, I think we
need to also celebrate those things, because sorry, that was
a big business we just built. You made up a
Microsoft PowerPoint logos in free downloadable fonts. But I think
it's really important to also talk about the cost of
(08:36):
social media because we can spend as much or as
little time on it as we want. But that's also
the important thing to go, well, how much time should
I be dedicating to this marketing channel? You might not
have a budget, so you say, I'm going to do
it all myself, but at what cost? So what am
I compromising to be able to create these posts? So
how long are they taking me? Because I wasn't a
(08:58):
graphic designer, Just every post used to take me one
million years, and then I'd be heartbroken when it wasn't
tracking well because I'd be like, oh, but that took
me so long. Now, just we have an in house
content creator that does all of that for us, and
I swear she's the speediest person I've ever.
Speaker 4 (09:13):
Met, one hundred percent.
Speaker 1 (09:14):
But we all start somewhere, So I think it's really
important to understand where are we starting and what does
that look like.
Speaker 4 (09:20):
Absolutely, there are heaps of perks. I think we're social
with those low barriers to entry and the fact that
it can be free depending on how you want to
do it, which is all really well and good, But
I think the toughest thing for a lot of people
in the thing that stops a lot of people from
jumping online is the fact that they have to show
up on the socials and be consistent when doing it.
(09:40):
And we know that it's so important, but I want
you to explain maybe a little bit to the people
who are just starting out, brand new and fresh, why
consistency is so important.
Speaker 1 (09:49):
You are one hundred percent right. Consistency is key, and
it's not what you want to hear, because I think
what you want to hear when we talk about social
is Hey, listen to this great podcast episode of the
Business Bible. Guys, everyone should listen. They talked about what
would make you go viral and kick your business off?
And in reality, yes, businesses can go viral, but it's
actually few and far between. That's not actually, you know,
(10:12):
the common denominator of being successful online. Consistency is key
for a number of reasons. So obviously we want our
consumers to begin to know and understand us and our content.
And if you are consistently posting, even if you are
not getting heaps of views, that consistency does pay off
because the algorithms on social media platforms usually play to that.
(10:34):
They see that you're being consistent, and they are actually
more likely to then put your future content at the
top of the feed. And if certain demographics have engaged
with that, even if it's like five or six people, Jess,
Instagram sees ah that type of person engaged with that content,
next time it goes, you know, online, they might serve
(10:54):
it to more consumers who look just like you. So
I think it's really important to just be consistent and
how you know, at the end of the day, you
could have the best product in the world, but if
you're not showing up as much as your competitors, they're
going to be the ones that are front of mind.
I think to me, the hardest thing about showing up
on social media was actually showing up as me on
(11:17):
social media. Like it's one thing to sit down and go,
I'm going to make twenty text posts and that's my
next month's worth of content. And Jess, how many times
have we done that? A million times? But we know
that the traction actually starts to come when I put
a face to a business. And we know from research
that businesses that have a post a person or a
(11:39):
post a child or you know, an individual leading them
grow ten times faster than businesses who don't have that.
So if you're sitting there and you're just going, well,
be I'm not very confident to show up online, so
I'm just gonna do these text posts or use stock images.
It's just not going to have the same traction. And
in twenty twenty four, your community and your consumer, they
(12:01):
basically demand authenticity and transparency. They want to know the
people behind the brand. They want to know that you're
as passionate about your product as you're saying you are
in these text posts. You're who they want to resonate with,
and I think that we need to give it to them.
And honestly, the only people that are going to judge
you on this are the people who are doing less
(12:22):
than you. So like, show up as much as possible,
And honestly, I don't think any small business owner to
me has ever looked silly for going, Hey, guys, just
wanted to introduce myself. I'm always like, oh my god,
that's who's behind that brand. Oh that's cool, and I
feel so much more connected.
Speaker 4 (12:38):
Yeah. I think there's lots of conflicting opinions on the
best way to grow on social media and whether that
is just regular, consistent content regardless of what their output
is or whether it's high quality content and what you
should prioritize. You know, it's that concept of do I
pour my time into making one really good video a
week that's super high quality, or do I just post
to videos every day that are okay, They're nothing groundbreaking,
(13:01):
and the algorithm is shifting constantly your's audience entirely. I
don't necessarily know that one or the other is guaranteed
to work every time, But what I would say, as
someone who has been doing the social media thing for
a little while, is that if nothing else, putting content
out as regularly as you can, prioritizing that consistency ahead
(13:24):
of the quality sometimes is it gets you more comfortable
more quickly, because if you're not used to jumping on
and talking face to camera, or if you're not used
to editing graphics in canvas, practice makes perfect. And anybody
who's built a small business, anyone who started anything, was
never as good at the start as they are a
two years, five years in. And so I think, like,
(13:46):
when I look back on what I did at the start,
when you look back on what you did at.
Speaker 1 (13:49):
The start, I'm so embarrassed.
Speaker 4 (13:51):
Please don't, it's mortifying you know, those silly posts that
maybe got one like or one view are what led you,
you know, fishes on the mind. Now we have two
hundred thousand followers. We just ticked over there. We doy exciting,
you know, But to get from point A to point B,
you have to start at point a. And anybody who
has a billion followers once started with none. And so
(14:11):
I think it's important at the beginning to prioritize just
doing it, just getting comfortable with it, just learning how
to edit thing angry.
Speaker 1 (14:20):
And also trial and error I think is a really
big part of that. So, you know, talking about she's
on the money again, I find it so interesting and
I don't want people to compare to this. I'm not
sharing it as a oh my oh. We post all
of this and you should too. I am now at
a point in business, and Jesse, you already know this
because you're part of the team. But like, we have
a dedicated social media person, we have a dedicated graphic designer.
(14:42):
I have a full time video editor that works for me.
So when I'm saying this is how much content we're
pumping out, I don't want you to hear, oh my god,
is that the expectation. No, it's not because historically I
didn't even have the capacity for one video a week.
I had maybe one video a month if best. And
I tried to make like a text post every day,
(15:02):
and even that felt like a stretch because that wasn't
you know, what I was best at. And now we
do a lot, but we post every single day, multiple
times a day on all platforms, right and so on Instagram.
It's always interesting watching what performs and what doesn't because
sometimes the things that we go yeah, yeah, great, that'll
be a good Feller post pop that up semi interesting,
(15:24):
not as interesting as tomorrow's post, Jess. Then tomorrow's post
gets like no views, and that post that we just
thought was naff was super popular got shared heaps of times,
like we're talking thousands. It is really good to keep
your finger on the pulse there too, because if you're
creating content that you go, wow, that popped off. I
didn't think about that. Yeah, change your strategy, try more
(15:46):
of what is popping off with your community, instead of
sticking to your guns and going, well, actually, I had
a plan for next week and I'm still going to
facilitate it, but it might be more aligned to stuff
that wasn't engaging as well that I find really interesting
and I know you do this as well with your socials.
Is when I post a video on Instagram, we posted
at the same time on TikTok, and something that goes
(16:08):
viral on TikTok might get like four views on Instagram. Yeah,
and I have had videos that I have posted on
Instagram that have had millions of views and not even
ten thousand on TikTok. So you literally can't predict it.
You don't know what the algorithm is doing. That's why
when we say be consistent, it's really important. But with
that consistency, have an eye on what is actually performing
(16:31):
so that you can kind of go, ah, I see,
you know my target market is Jess, and Jess is
watching this. I didn't think she'd watch that. I'm gonna
make another one of what Jess is watching and see
if we can get her to watch that again and
maybe share it with her friends. So I think it's
about being smart. But let's go to a really quick
break and when we get back, we're going to be
chatting about why and when to start a website and
(16:51):
how you can make your social media strategy seamless.
Speaker 4 (17:04):
All right, we are back and we have chatted about
figuring out if social media is right for your customers,
the super low barrier to entry which is a huge perk,
and how cost effective that it can be. But what
comes next. Let's say our listener has done the fundamentals,
they're showing up consistently, and they figured out that they've
got a little bit of room in their budget to
(17:25):
spend on social media.
Speaker 1 (17:26):
And just give it all to jests to do it
for you.
Speaker 4 (17:28):
Oh come my way, friends, No, but what should they do.
Let's say that that's happened, what's the next step.
Speaker 1 (17:33):
I really feel like one of the most important steps
is also pretty cost effective, and honestly it's super easy,
and that is setting up a website for yourself. I
know that that sounds overwhelming. It does because even way
back in twenty seventeen, when I was creating the Sheese
on the Money website on Squarespace, that was hard. Like,
don't get me wrong, adoor square Space still with them.
(17:54):
Now today our websites have just been redone with them
and not going anywhere. But and I hope they don't
hate me for saying this, but it was really clunky.
It was hard, like the templates were more challenging to
edit because they involved a deeper understanding of code and
my I guess knowledge of coding. I don't know if
this is going to resonate with anybody. Was coding glitter
(18:15):
mice into my MySpace page when I was in high
school and editing my top friends list, and I could
absolutely do that. I was genius at it. However, that
was the extent, and that was MySpace, and that was
two thousand and seven. So things have changed and updated.
And obviously there are heaps of different website platforms that
you could use, so obviously do your research, work out
(18:36):
what works for you. But we obviously are massive fans
jest of square Space, not just for their ease of use,
I think because I mess things up so much. The
twenty four to seven support really helpful. I sound like
an ad. They are not actually paying me to say
any of this. I'm just like, hey, if I can
do it, you sure as hell can too. But I
think having a home on the internet is so important.
(18:57):
So personally I own the sh She's on the money website.
But then recently, Jess, I've also started Victoriadevine dot com
dot Au, and I always thought that was really self centered,
so I really shied away from having a personal website.
Now I cannot think of a business without one because
I think that now our brand and this is just
(19:19):
me reflecting on it. We've got She's on the Money,
and yes I run that, but I think that there's
a lot more to what I do. I've obviously got
the business Bible, and I own Zella Money, which is
a wealth of mortgage broking company, and we've got the
Property Playbook, and I have a number of courses and
all of that stuff. It didn't make sense to have
that live on She's on the Money, but it also
didn't make sense to have another quote branded website for
(19:40):
it to live on. So for me, it's a way
to educate my consumer on who I am and what
I do and the breadth of that because you might
have just been introduced to me through She's on the Money.
I have no idea what I do, but if you're interested,
here's this platform that you can learn more about me.
So I think it's to me really important that that exists,
(20:02):
and it obviously works really well because on social media
I can send you to those links to learn more
about me and potentially become a consumer.
Speaker 4 (20:11):
Yeah. I guess the other huge draw for a website.
If you follow me on TikTok, you would have maybe
seen that I did my twenty twenty three goals and
I had make a website in my twenty twenty three goals,
and I didn't. Literally I thought about it for the
first three days of January and that I never thought
about it again.
Speaker 1 (20:26):
You're like, oh, was that a goal of mine?
Speaker 4 (20:28):
Nope, not here, not today. But I guess the reason
that I was thinking about it, and the reason I
would encourage small business owners to think about it is
because you see a lot of people talk about you
don't own your social media. At any point in time,
Instagram could take your page down because they decided they
don't like you. It could be hacked, and your account
could be removed. It's very much at the mercy of
somebody else.
Speaker 1 (20:49):
And we've seen it so many times where people use
their Instagram for some reason, or it gets reported for
absolutely no reason and Instagram's like, yep, cool, we deleted
your account and you had ten thousand followers.
Speaker 4 (21:01):
Yeah, and it's such a struggle. So I think the
big draw beyond being able to be.
Speaker 1 (21:05):
Found owning your audience.
Speaker 4 (21:07):
Correct, it's all yours and it's all there.
Speaker 1 (21:09):
That's why you want to direct them to your website.
Speaker 4 (21:11):
Yeah, generate your email list, build up the people who
know that that's your space where they can come and
find you and everything that you do. But it is
really cool how technology has made it so incredibly accessible
for things like social media and building a website and
creating your content because it can be really low maintenance.
It can be so early and once it's set up,
I won't say it's set and forget. I look at
(21:32):
it quite often, but it's not a task I have
to do all the time.
Speaker 2 (21:36):
Yeah.
Speaker 4 (21:36):
With platforms utilizing AI and platforms like Canva, I think
it's changed the way that social media can now be
accessed and utilized, particularly by small businesses.
Speaker 1 (21:46):
Yes, and I love Canvar. I'm really glad you've brought it.
If your name is Georgia and you work for Shehes
on the Money as a full time graphic designer, I
need you to turn this podcast off right now because
I'm going to talk about cam But and she's obviously
well beyond that. But Camber is amazing and I think
for small businesses, creating templates is one of the easiest
(22:08):
ways that you can make sure that your social media
is consistent but also low maintenance, and it also gives
you a base to go, oh wow, I saw a
really cool quote. You can easily jump on in in
a couple of seconds, pop that quote into a template
that's branded for your community and your business and whack
that out instead of having to start from scratch each
(22:29):
and every single time. I think, at the end of
the day, if social media isn't a designated job in
your company, which if you're a side hustler or a
small business, it's honestly likely that that doesn't exist. It
can really feel like something that's time consuming and it
ends up falling by the wayside. And on canber there
are heaps of templates you can use. If you don't
have heaps and heaps of budget, but maybe your budgets
(22:51):
are macs of fifty dollars. You can go to Etsy
and buy a whole heap of templates from there and
edit them into your colors, which is so easy because
they open directly to canber and Canberra is usually friendly.
Or if you're stepping up and you have maybe the
budget to engage your graphic designer once or twice, you
can get them to build those custom templates for you
(23:12):
to put into Canva for you to then implement. I
think when it comes to social media, having access to
just different levels makes sense, but you often don't know
unless you've been taught. And that's where I started, right like,
I literally was making my stuff on Microsoft power Plant.
Please don't talk about it. I can show you through
so funny that that template. At some point I had
(23:33):
a page per template it was for. And then I
learned about Canber and I was using their stock standard
templates and then I tried to make my own and
that was a massive fail because I have literally no
creativity in my entire body when it comes to that.
I also felt like I got analysis paralysis. So I
bought a set of templates from Etsy and love that.
(23:53):
I think they cost me like twenty nine dollars or something,
and I got like a hundred of them and I
was like, ah, slay, look at me, I have glown up.
Then this would be like two years ago. Jes we
engaged as social media like graphic designer as a once off,
and they created us that suite of templates that you
used to use, yep, and we thrashed them. Now we've
glown up again and we have someone full time. But
(24:15):
I think it's important to also recognize the journey because
I know that a lot of people look at she'es
on the money and go, that's so polished. Now I'm like,
that's not me though. Guys.
Speaker 4 (24:23):
Yeah, there's a whole range of different options and there's
some really good tips in there, and it is worth noting,
like you said that, there are heaps of people who
do freelancing as well. So if you want to take
it off your plate but you don't have the funds
to bring it in house, you can look at outsourcing
to people, which may be a worthwhile investment to free
up your time.
Speaker 1 (24:40):
Honestly, it's where I started, and freelancers are so fun
and so dynamic, and also they're small business owners, and
we want to be supporting small business owners. Yes, but
I think you are absolutely right. One final thing with
social media is, honestly, do not be scared to put
yourself out there. I said before that the only people
who have bad things to say about the or like
(25:00):
are going to look down on you. Other people doing
less than you, nobody doing more than you will ever
look down on you. They'll be like, oh get it, queen,
Like we love to see you put yourself out there
like ick if you are in a community where people
are treating you that way. So I think one of
the scariest things is genuinely putting your face to a brand.
But at the end of the day, I feel like
(25:21):
we need to remember that people love buying from people.
They don't just love buying from brands, and they love
understanding the people behind the brand, and that is really
really powerful. So if you can find your confidence to
you know, put a face to a name, you might
just start with photos, or you might just start with
a little Hey, you just wanted to introduce myself. I'm
(25:41):
new to this. Your community is going to love it,
I promise, so to me, that would be I guess
my two cents.
Speaker 4 (25:48):
Yeah, I totally agree. I think if you are really scared,
look at ways that you can start doing it without
putting your face directly in front of the camera. You
can do point of view of my.
Speaker 1 (25:57):
Day or yeah, like a day in the life for something,
where you film the stuff you're doing, not you exactly
There's lots of little ways to build your confidence up,
but I think if you go into it with the
mindset of.
Speaker 4 (26:05):
Ultimately you want to show up for your brand, you
want to show up for your community, because yeah, like
you said, people want to buy from people and people
that they like, and the best way to connect and
find your ideal avatar and your ideal people is by
showing who you are as well.
Speaker 1 (26:20):
I valuable, and I think confidence, at the end of
the day is key here. Like just being confident in
your brand, your product, and the service that you're providing
to consumers. It's something that will absolutely boom your presence online.
And honestly, confidence is a bit like a snowball. You
might not have anything really to start with, and you're
so angsty start rolling down the hill, though it gets
(26:40):
bigger and bigger, and then all of a sudden, you've
got so much audacity that you buy your own personal
name as a website, set up a whole website on
how great you are. And I'm not willing to admit
that I would never do that, right, you know, it
gets there, but that's what I guess brings the money
in at the end of the day. Like you've got
to back yourself and if you want to be successful,
that's what twenty twenty four is going to demand on you.
Speaker 4 (27:02):
Huge. All right, well, I'm gonna go away and put
together a strategy making a website. It's back on my
twenty twenty four.
Speaker 1 (27:08):
Can I help? I had so much fun doing that,
would love nothing more so across it let me show you.
But thank you guys for tuning in and taking in
all our hot tips and I think here social media,
it's a bit like the brand Nike. Just do it, like,
just go do it, just do it. Have the best day, guys.
Speaker 4 (27:25):
Bye.
Speaker 3 (27:33):
The advice shared on She's on the Money is general
in nature and does not consider your individual circumstances. She's
on the Money exists purely for educational purposes and should
not be relied upon to make an investment or financial decision.
If you do choose to buy a financial product, read
the PDS TMD and obtain appropriate financial advice tailored towards
(27:53):
your needs. Victoria Divine and She's on the Money are
authorized representatives of Money showper Pty lt D. A B
N three two one six four nine two seven seven
zero eight a F s L four five one two, eight, nine,
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