January 23, 2024 • 34 mins
Setting yourself up and having tangible ways you can track and review all aspects of your business will be pivotal to your success. It is so easy to just have an idea and run but as soon as you decide to make this an actual way of making money you need to see how everything is tracking.
Which is why today we are going to give you a stack of super helpful tips and practical pieces of advice you can implement today to keep better track of your business!
Acknowledgement of Country By Natarsha Bamblett aka Queen Acknowledgements.
The advice shared on She's On The Money is general in nature and does not consider your individual circumstances. She's On The Money exists purely for educational purposes and should not be relied upon to make an investment or financial decision. If you do choose to buy a financial product, read the PDS, TMD and obtain appropriate financial advice tailored towards your needs. Victoria Devine and She's On The Money are authorised representatives of Money Sherpa PTY LTD ABN - 321649 27708, AFSL - 451289.
See omnystudio.com/listener for privacy information.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hello.
Speaker 2 (00:01):
My name is Santasha Nabananga Bamblet. I'm a proud your
the Order Kernie Whoalbury and a waddery woman. I would
like to acknowledge the traditional custodians of the land of
which this podcast is recorded on a wondery country, acknowledging
the elders, the ancestors and the next generation coming through.
As this podcast is about connecting, empowering, knowledge sharing and
(00:24):
the storytelling of you to make a difference for today
and lasting impactful tomorrow.
Speaker 1 (00:30):
Let's get into it. Hello and welcome back to the
Business Bible. I'm Victoria Devine, the owner of several successful businesses,
(00:52):
and as always I am joined by one of the
hardest working side hustlers I know, miss Jess Gricci. Hello.
Speaker 3 (00:59):
I was I excited at our first Business Bible of
twenty twenty four.
Speaker 1 (01:03):
Yes, and I feel like we're on the same page,
Like not only are we excited about the Business Bible,
but like I'm wearing a dress with pink and white
stripes and you rock on in wearing.
Speaker 3 (01:13):
What Jess coincidentally addressed with pink and white stripes.
Speaker 1 (01:16):
I mean, we're both completely different styles. So like we're
really diversifying in twenty twenty four, but like slag, I'd
wear that we're on the same wavelength. Clearly, I am
genuinely so excited because obviously we've got a whole season
of content for you. The Business Bible is going to
be back every single month on the Sheese on the
Money Feed, which I'm really pumped for because it's something
(01:38):
I'm so wildly passionate about. But Jess, you and I
sat down late last year and we did this massive
brainstorming session of like, all right, we want to be
really structured about the Business Bible so our listeners and
our community are getting the most out of it. We've
basically planned the whole year, haven't we. Who are we? No, Like,
I'm impressed with us, but like, I am so excited
for the content because I feel like his story, we
(02:00):
like had a plan. We're like, yep, this is what
we want to roll out. But now we're like, we
have a whole year ahead of us, Like, think about
where people are right now and where they can be
in twelve months, and we get to be on that
journey and we get to share it, which is exactly
why this episode is whys to set yourself up and
then track your success because I think sometimes I don't know,
people feel a little bit like eky about it because
(02:21):
they're like, oh, I don't want to quote track my success?
Is that not being full of myself? No, it helps
you understand the process and learn and grow and also celebrate.
I should be celebrating, And I think I said this
in twenty twenty three at some point was the year
of celebrating, Yes, but no, this year is now the
year of celebrating. So more champagne, more literal celebrations for nothing.
(02:42):
I think it'll be really great. But talking about setting
yourself up in the new year and actually putting yourself
in the best possible position to kick all your business
goals is really important for me because I've done a
lot of reflection recently on what I want and how
that looks. But I feel like everyone listening is in
the same I don't know, space all motivated. We're already
and there's no time like the present.
Speaker 3 (03:03):
Jests no new year, you ask new business plan and strategy.
Speaker 1 (03:07):
Yeah, I'm so excited also that she's on the money team.
Have later this month a whole strategy session where we're
going away together and it's just going to be hopefully
obviously I won't be drinking the margaritas, but the past
has a really good looking pool, jest. So how productive
we're going to be, but we will try our hardest.
In all seriousness, though, setting yourself up and actually having
(03:28):
tangible ways that we can track and review every single
aspect of your business is going to be pivotal to
your success. It's also a reflection of your commitment to
your business, because if you're not willing to do that, Like,
how are we actually able to measure?
Speaker 2 (03:42):
All?
Speaker 1 (03:42):
Right, jess, Let's sit down what happened this month, what works,
what didn't work. Let's just be really pragmatic about it
so that we can every single day be one percent better. Like,
if you're doing that, you're putting your business in the
best possible position, but also you individually, So for me,
we actually need to be doing this. It's not a oh,
it'd be nice if you just trackt your success as well. No,
(04:03):
you have to do this. It is a key metric
for me. So it's obviously so easy to have an
idea and run with it, but as soon as you
decide to make this an actual way of making money.
We need to see how it's tracking so that we
can continue to make money. Yeah, I like, for a
business owner, we're not doing it because we want to
be earning minimum wage. Let's be honest, We're doing it
to create a lifestyle. And like, I look at your
(04:26):
content and what you're doing, and every single time you'd
post about, you know, being a side hustler and earning
additional income, you're like, so I can achieve my best life,
or so I can you know, go on a holiday
or buy more stuff or do this life in a
way that makes the most sense to you. So I
feel like tracking things is fun. Also love a spreadsheet,
So this is right up my alley. Yes, absolutely the spreadsheet, queen.
Speaker 3 (04:48):
I feel like as well, tracking and monitoring where you're
going is so important because many times, personally, I've had
a plan and been doing something, and hindsight is always
twenty twenty and I get to the end of you know,
a year, or the end of you know, a particular
goal or a particular project, I go, ah, if I
had just adjusted something the way, I could have got
(05:08):
here a lot faster. I could have made things a
lot easier. I could have saved a lot of money.
Speaker 1 (05:12):
Didn't have to be that hard exactly.
Speaker 3 (05:14):
I could have made my own life so much easier,
more straightforward.
Speaker 1 (05:18):
Let's make it as hard as possible. Life's not hard enough.
I do that to myself all the time. Why don't
you want to do it?
Speaker 4 (05:23):
Yeah?
Speaker 3 (05:24):
But I think like checking in and tracking those successes
and assessing your shortcomings at the same time means that
you can really adjust in course correct as you're going.
And you know that can theoretically put you further ahead a.
Speaker 1 (05:37):
Lot faster one hundred percent, which is exactly why we're
going to be giving you. I would say, all these
helpful tips and tricks and practical pieces of advice that
you can actually start implementing today to keep better track
of your business and be more on top of it.
And like as I said before, what a better time
than January. You know, so first and foremost, you absolutely
need to sit down and write your goals. Like earlier
(05:58):
this month, at the start of January, I released my
best Year Yet course, and I'm really excited about it
because it's something that I am passionate about. As you
guys know, I do mood board every year, and I
sit down and I track my goals and you do
two Jess like it's such as she's on the money,
girly thing to do. We love it. And a lot
of people have you embarked on this journey to create
a life that they're really excited about. Some are business owners,
(06:21):
some are just individuals from our community. It doesn't matter.
But the feedback coming from that is, oh, my gosh,
this is the first time I've actually sat down and
written down all my goals and it looks really powerful
to see it on paper. Or I'd never really thought
about it. And when I started writing down my goals,
I realized my goals were actually bigger than I thought
they were. Or I actually realized my goals weren't as
(06:42):
unobtainable because once you have it in paper in front
of you, go hold on, it's already in front of me.
Now I can create another plan to making these things happen.
So I know we've all heard it a million times,
like Jess, write down your goals, you're more likely to
achieve them. Like literally, research says that you are more
likely to achieve a goal if you write it down.
But it's actually so liberating to do it. So if
(07:04):
you're hearing it and being like yeah, okay, no wayes
fore you what's the next time? No, no, no, it's
actually do that one. Write down your goals. It's obviously
all well and good to get your notes app out
and say, look, I really want to make money. I
want to grow my business. I want to find joy
in my job. But like, tell me also how you're
actually going to get there, because if you say I
want to make more money this year, like let's look
(07:26):
at you and igs if I look at my business
and go, yes, I want to make more money this
year you're in charge of partnerships, you'll be like, all right,
the you have a number of different income streams, Like,
what on earth does that actually mean? Are we, you know,
doing more partnerships? Are you launching a new course? Are
you doing another podcast? Are you going to do more
speaking events? What is actually going to grow your business?
(07:47):
What's going to have an impact? And you're the same,
are you personally going to you know, change your job?
Please don't, but like, are you going to change your
job if your plan is to you know, make more money?
Are you going to take on more brand partnership? So
you're going to hustle harder in your content creator space,
Like what does that actually mean? Because do you want
to make more money? Everybody does? Everybody does, but like,
(08:10):
how are you doing that? And that's where we need
to introduce We call them the SotM goals, but you
can just use smart goals if you want. These are
the key to making sure that you have specific, measurable, achievable, realistic,
and time bound goals and when you do this, you
are more likely to achieve It. Sounds fluffy, sounds like
stuff you've heard before, but like, I'm not trying to
(08:32):
reinvent the wheel. I'm actually trying to get you to
use the wheel for the first time, because we all
know that we've heard of it. But let's be really
honest with ourselves. How many of us have actually dedicated
the time to ourselves and to our business to sit
down and actually do it? Yess yeah?
Speaker 3 (08:47):
And I think with a business to people fall into
the trap of maybe thinking that everything needs to be
treated completely differently to the way you would treat things
for yourself as an individual, which isn't always the case.
Like goal setting for a business, at least for a
small business from my experience, is very similar to goal
setting just as an individual human being.
Speaker 1 (09:05):
Because for most people listening to this, let's be honest,
you're not big corporations. Business is quite personal. Like these goals,
you know, even for me, are quite tied up with
my wishes and my values and what I want to
achieve and the point in life that I'm at right
So I think it's super important to be not only
writing them down but also giving yourself permission to do that,
(09:26):
because how many of us are going to go I
really want to do that, but also I need to
do my accounting. I really need to do the bookkeeping.
I haven't even looked at this payroll thing, or oh
I really need to go in and you know, filter
through all my emails. I have fifty outstanding emails. VI
you like, this is just not the time.
Speaker 5 (09:40):
Do you know what?
Speaker 1 (09:41):
There's never going to be the right time. Cove out
two hours and sit down and dedicate it to your business,
because I can almost guarantee that when you do that,
when you write out your goals, when you write out
why you want to achieve them and what that actually
looks like, do you know how much more motivated you
are going to be to do payroll. Yeah, to actually
get all that stuff done so that you can then
(10:01):
focus on everything else that's going to go on. Yeah,
because like you get your motivation back, you're giving yourself
your spark back, and to be honest, your business and
you deserve that.
Speaker 3 (10:10):
Yeah. And having those goals really clearly laid out will
then allow us to pull up how we want to
get there specifically, which is obviously really important to then
achieving them over the course of the next year or
five years or however long you kind of want to
look at it.
Speaker 1 (10:23):
Yeah, one hundred percent. And obviously it can be really
hard to get there. And sometimes if we're writing down
a goal, you might feel overwhelmed. But the important thing
is if you're writing down a goal and you're, you know,
feeling overwhelmed by it, good, that doesn't have to be overwhelming.
Let's actually just break it down a little bit further.
Like Jess, if you're like, I want to make an
extra twenty grand this year, and I'd be like, ooh,
(10:46):
that's a big goal, Jess, like you're sure, and you'd
be like, yep, I do, but then you go, oh,
actually that's a lot. Really well, actually, let's break it
down what does that twenty grand look like on a
monthly basis, On a weekly basis, is that actually achievable?
And you might go, well, actually, yeah, I can meet
this KPI every month, I'll actually achieve that bigger goal.
All right, Well, just what do you need to do that? Well, actually,
(11:09):
twenty grand is a lot. Maybe I need a few
extra hours a week to be able to achieve all right, Well,
let's carve those out, like, if the goal is too big,
break it into smaller goals that are actually obtainable. And
if the goal is something that you go, I've done
all of that v and it doesn't seem to work,
all right, well let's reset the goal, which doesn't mean
we can't achieve it, Jess. But you might go, all right, well,
(11:30):
that twenty grand that I want to make just obviously
a really big stab in the dark. Really good guest mate,
Maybe instead of saying this year, we go over the
next two years and we spread it out. Doesn't mean
you can't achieve the goal, but we might change the
timeframe to make sure that these things are actually happening.
So I think it's really important to understand where you're
standing and what's going on. But I think once we
(11:53):
have our smart goals, we then need to look at KPIs.
So KPIs is more of a business term than a
small term, but essentially a KPI is key performance indicator.
So I want you to be breaking things down into
measurable steps, and these KPIs are going to allow you
to track your progress, I would say, closer than you
(12:14):
would be because like, are you saving Jess, Yes, all right, Well, actually,
if we introduce some KPIs, I would be like, all right,
on Friday, Jess, I need you to have already transferred
that seven dollars eighty or whatever it is to your
account to actually achieve this. We have measures in place
that are going to help us achieve our goal. So
it doesn't matter if it's a number of new clients
(12:36):
or revenue growth or an increase in social media followers.
Having specific KPIs that are going to help you stay
focused on what truly matters is going to mean that
you're more likely to achieve it. So if it's like
social media, right, social media is so overwhelming and just
saying I want more followers, like I want more followers too. Yeah,
but that doesn't mean that that's just going to happen
(12:59):
because I've said it as a goal. Break it down
like Jesse and I know how hard it is to
create content that's engaging, that actually breaks into a new
demographic of people and you get more followers from that.
But like there's a wider strategy there isn't there. Yeah,
it's about being consistent, it's about actually creating the content
and actually getting ahead. How would you get more followers
(13:19):
in twenty twenty four?
Speaker 3 (13:20):
Yes, yeah, I would start by not listening to every
person on TikTok who has their own I feel like
there's a real.
Speaker 1 (13:26):
Oh my gosh, I know exactly what you're talking.
Speaker 3 (13:28):
About, rising of people saying Instagram's not dead in twenty
twenty four. You can grow by doing that, I think. Yes,
Like listen and learn and take in from lots of sources,
but also keep an eye out because a lot of
the time these people are like, you can do all
of this, and I'm going to teach you in my
one on one coaching cost five thousand dollars.
Speaker 1 (13:47):
I'm sorry if anyone's listening and that's you, But if
that is you, I'm so confused. Like I do some
serious snooping all no I'm a little bit of a creep, right,
I get so interested when they're like, yep, I'm a
social media expert. I'm like, are you Yes, I clicked
to your profile and you've got four hundred and fifty followers,
and I'm like, okay, norries. Maybe that you've worked in
social media for a long time. Yeah, you best believe
(14:09):
I've probably looked them up on LinkedIn. Jess Like, when
I say I'm a creep, I mean, next go with level.
So I look them up and I'm like, you worked
in payroll for fifteen years and now you're a social
media expert.
Speaker 3 (14:21):
Yeah.
Speaker 1 (14:21):
I don't mean to be rude, but like, why am
I going to take advice from people who are not
in the position I want to be in?
Speaker 4 (14:28):
Yeah?
Speaker 3 (14:28):
So I think consuming a lot of free advice is great.
Making sure you're looking into anything that you're going to
purchase and the credentials of the people that have created
it is a big one. But if you want to
go on social media, and this is something that we
have planned to tackle later this year, so stay tuned
for that episode. But I think it's really about finding
your authentic community and providing value.
Speaker 1 (14:47):
Yeah, I agree.
Speaker 3 (14:48):
So if you look at Shees on the Money, the
value that we provide there is education. We provide so
much free content to help people save, invest start a business.
We're providing that knowledge to help people on my platforms,
I'm really providing I think a community space. I think
that a big goal for me is just to be
(15:10):
a friendly, nice place on the internet.
Speaker 1 (15:12):
You're an only nice place in person, so it makes
sense that that would convert to the internet.
Speaker 3 (15:16):
But I think my value is in I talk a
lot about dohy and creating beautiful.
Speaker 1 (15:21):
You make me feel bad because there's no way I'm
going to have time to do any of that stuff,
but I want it.
Speaker 3 (15:25):
Kind of like showcasing that you can have a life
that you want within your means. And you know, it's
kind of hard to articulate. Maybe this is something I
need to sit down and do you need to do
your value proposition Misjus Green I do, But I think
you know, if you want to grow, you really have
to find the people that you're speaking to and find
how you can give them value. Because just saying I
(15:45):
want you to follow me isn't good enough, Like why
are they going to follow you?
Speaker 1 (15:50):
And I think consistency is a big one that I
fall down on all the time. Like I look at
my personal socials and you and I have had this
conversation before, Jess really like just so busy, I don't
have time. Yeah, and then you see other people doing
so well on social media, and if you really start
to break it down, usually the difference between success and
(16:10):
not being successful is that consistency. Like they're showing up.
They're getting two views, that's fine, but they're showing up,
and then over time those two views this four and
four is eight and eight is sixteen, and it just
compounds out of control because of that consistency in the
community that they're building. I'm just like radio silence sometimes
(16:31):
and that's not helpful for engagement.
Speaker 3 (16:33):
No, But then that KPI I guess there, if we're
coming back to what we're you know, kind of outlining people,
is maybe I'm.
Speaker 1 (16:38):
Going to every day Victoria, yeah.
Speaker 3 (16:41):
Or if you're setting a smart goal and you go, oh, well,
every day is just not achievable. I'm Victoria Devine and
I am doing ten billion things at any given time
and about to have a child.
Speaker 1 (16:50):
Let's be realistic.
Speaker 3 (16:51):
Maybe you go, Okay, I'm going to post two high
quality videos every week.
Speaker 1 (16:55):
In my head because I have unrealistic standards, I'm like,
why can't you post every day like everybody else? Everybody
else posts every day, Victoria, you are lazy. But that
is not the case at all. Let's get back on
track and talk about KPIs though, because you're correct, we
need to be setting them and actually being realistic about them.
But the next thing I want to talk about is,
I guess taking the time to develop what I would
(17:17):
call a comprehensive business plan that actually outlines your goals,
outlines your purpose, your target audience, your marketing strategy, and
any finance goals that you have. So regularly revisiting this
is actually going to be something that you can do,
and you're totally allowed to change it. In fact, I
want you to revisit it so often that it just
gets tweaked every single time, because the more you're revisiting it,
(17:41):
the more updated it's becoming, and the more relevant to
you and your abilities and what your business is is
going to mean that you're more likely to achieve it.
Speaker 3 (17:49):
So what you're saying is we're not going to write
it in January and then revisit it next January when
we review our goals.
Speaker 1 (17:54):
I mean some of you probably do that. That's how
I used to do it too. Shine it in the
bottom of the decks judgment if that's what you want
to do, But that's not helpful. Something that is helpful
for me is actually printing it out. I totally understand
your note section on your phone might be your best friend,
but printing it out, like if you work from home,
putting it on the fridge, putting it beside your desk,
(18:15):
making sure that it is a visual reminder that these
are my goals, and if you're having a bit of
a flat day looking at it and going, well, actually,
that's pretty cool, Like I am on the path to
doing this. I don't know, Jess. Did you see recently
that the Stanley CEO was actually talking about how they
didn't change their product but only their target audience for
their cups.
Speaker 3 (18:35):
Well, I've seen the videos of people mobbing targets to
try get the Valentine's Day edition.
Speaker 1 (18:41):
On TikTok two, and I mean, you're sitting here with
your Stanley cup in front of you. I have a
Stanley cup and we're just Stanley Cup girlies. I love it.
But isn't it interesting that that cup existed literally years
and years and years ago. We weren't interested in it. No,
they just targeted difer demographics. And yeah, once females started
(19:04):
getting on board with the Stanley cup, Jess, you know
the Troe hold. Do you know there are people in
the US. There's probably people in Australia, but it's such
an American thing that collect Stanley cups. Like they have
every single color and they have these like shelves in
their houses, hundreds of Stanley cups on their wall. I mean,
I don't even know how you would use one a day.
Speaker 3 (19:22):
Yeah, I just had my wife, She comes with me everywhere.
Speaker 1 (19:25):
Same. In fact, my husband got one for Christmas because
I'm a nice wife. But that's what I like, and
I buy presents. That makes sense. But as soon as
females started getting on board their product, they obviously had
to pivot and change their target audience and marketing. But
do you know now the hashtag Stanley cup? Right, Stanley
if you go back years and years and years was
(19:46):
a thermos flask that my dad had. The original target market, Yeah,
like trade's and dads and picnic where people.
Speaker 3 (19:55):
And they made them pastel and.
Speaker 1 (19:57):
And now the hashtag Stanley Cup over six point eight
billion views on TikTok and according to figures that Stanley
shared with C and BC, Stanley's annual sales for twenty
twenty three projected to be seven hundred and fifty million dollars.
Speaker 3 (20:15):
My god, that's crazy for such a like low cost item.
It is expensive for a cup, don't get me wrong.
Speaker 1 (20:22):
It's a very expensive cup.
Speaker 3 (20:23):
But also seven hundred fifty millions Jessic cup, Yeah, divided
by sixties a lot of Stanley Cup speed sold.
Speaker 1 (20:28):
Absolutely blows my mind, especially because I can vividly remember
my dad's green Stanley. It was like a thermos and
it had stackable cups on top and if we went
to the footy or went to any type of like
sporting event or picnic or whatever, like, Dad would put
tea or hot water in it and then we would
have tea at the event. And it's just that's not
(20:49):
the target gemographic anymore, is there? No, not at all.
Speaker 3 (20:51):
I think it's such a good example of how you
don't necessarily have to change everything that you're doing, but
if you change the audience that you're speaking to, or
you adjust your strategy a little bit. I would love
to have been a fly on the wall of whatever
conversation it was that prompted this change where someone in
some meeting somewhere said, what about the girlies?
Speaker 1 (21:10):
What about the girlies who want to carry around basically
one liter with a sippy straw. I've never drunk my
water in my life. It's the best thing ever. You
know what, maybe we've been brainwashed by them. But let's
go to a really quick break, probably fill up our
Stanley cups. And there are going to be a heap
of other tips and tricks on the other side of
this episode, So don't go.
Speaker 5 (21:31):
Anywhere, guys.
Speaker 3 (21:43):
Already VD we are back, and we have chatted about
setting smart goals, organizing and creating a nicely detailed business plan.
And I think I might know what's coming next.
Speaker 1 (21:52):
Will you run the show? Then we need to chat.
Speaker 3 (21:54):
About the cash, don't we monny money money can't run a.
Speaker 1 (21:58):
Business without it. Yeah, look, of course, And you know
I'm going to tell everybody to get a very sexy
spreadsheet to track those finances. But if you're at the
stage where you can get some accounting software, I one
hundred million, ten thousand percent would recommend getting it because
it is going to change your life and save you
so much time. Like I don't know if you know
(22:19):
how obsessed I am with Zero, you do because I
always print off the reports and I'm using them for
everything and I'm snooping on my own business. It just
makes sense and it blew my mind, how you know,
I've obviously used a number of different softwares over time,
just currently using Zero, But my business started on a
spreadsheet because it was free. Now I had no money, yes,
Like it made no sense to be paying for accounting
(22:42):
software when I hadn't even made a sale yet, or
hadn't even attracted a proper client yet. So like, I
get it. We all start somewhere, we graduate. If that's
within your breadth, go for it. But also if you're
still in that side hustle stage, you need to get
on my favorite platform ever, Excel, and start taking control
of your finances and set yourself up with some form
(23:03):
of finance tracker, like not just you going through and
being like, oh, January, I made X. Like we want
as much detail as possible and if you have the
capability putting in some graphs and some charts that actually
show it to you visually so that you can go, oh,
that makes sense, or this makes sense, or that does
this and that and the other. So I think it's
(23:24):
really important to have your finger on the pulse. And
obviously I am in the process of making a finance
tracker that you guys can download and use on Excel,
and I think that that would be really helpful. But honestly,
you can also make your own. Yeah, it's not too hard.
And if you even just go into Excel and try
and open a new project, it will give you a
(23:44):
heap of templates that might be really helpful. So those
are literally free right now.
Speaker 3 (23:49):
Yeah, and if you don't have a Microsoft suite, I
think Google Sheets is and there's a lot of If
you Google, you'll probably be able to find that they
have a lot of their own templates.
Speaker 1 (23:58):
That you can use to get There are so many
out there, but you need to find one. And I
guess the summary of this part of the conversation Jess
is there is no excuse to not track your finances.
It is so important. And burying your head in the
sound about money in a business is a fast track
too failure.
Speaker 3 (24:16):
Yeah, no, right, dramatic, but it's definitely true. I'm going
to go home this afternoon. I'm gonna have a little
tweak of my own spreadsheet that I have for all
of my side hustle income to make sure that I
know exactly what I'm doing for this year.
Speaker 1 (24:26):
Watch absolutely a little creepy creepy. That's all right. Don't
sound creepy, doesn't it. But I'm like, oh, you make
us spread cheek. Can I have fun?
Speaker 3 (24:35):
Like, let me get in on that hot hot action.
Speaker 1 (24:37):
I think it's actually funny that you should say that
and that you're going to get on that asap, because
we actually need to have the conversation. My next point
that I've written down that I wanted to talk about
is that we always need to continue to grow and develop.
So it doesn't matter what industry we are in, whether
you are in content creation like you, Jess, or you
have dress high like you do so much stuff that
(24:58):
blows my mind, like I do I need a nap?
Think about what you do. But like you do content creation,
but you could also be creating a really cute product
for sale at a market, or you could be doing
some I don't know, casual babysitting. But often the needs
and trends in your industry are fluid and they change
a lot, and you need to track what you're doing
so that you can make sure that you're on the
(25:19):
right path and things are working out. And I guess
I cannot describe how many webinars and workshops and working
events I was going to when Zella was really small,
because I just one genuinely don't believe that you can
ever stop learning. And the second that you think that
you know everything, you are destined for failure. Like if
you think you know everything, get in the bin. But
(25:42):
also if you think that you're the smartest person in
the room, time to find a new room. Like that's
not a good place to be and it is not
a flex Like I'm always like, Jess, I don't know
what I'm doing here. Let's find out, let's work it out.
But the reality is right, if you're not ahead, you're
actually staying behind on top of like what your industry
demands and what other people are doing and what your
(26:04):
customers are looking for is really important. Like you know,
I always say, jes put your blinkers on, like, don't
compare yourself to others. Sometimes it's actually really important to
sit down and be like, all right, well, what's my
competition doing. What are they selling, where are they marketing?
You know, what's their target audience? You know, what are
their consumers commenting on their tiktoks on their instagrams? Are
(26:25):
those the types of conversations I want to be eliciting
in my community. We're not copying them, We're just making
sure that we are always having our finger on the pulse. Yeah,
of course I do that for my own businesses. Like
as much as sometimes I'm like I can't be bothered
with this, sometimes I'm like, oh, I probably should read
through their comments and see the types of you know,
things that people are asking for and demanding, because that
(26:48):
is market research. Yes, that is really really important.
Speaker 3 (26:51):
Yeah, And it helps you to be constantly growing and
developing and looking at other people and looking at other
changes in the industry or things that you could bring
into your business or ways that you could do them.
I guess it gives you the opportunity to stay excited,
I engaged, and keeps things fresh, which is really important.
And I guess that's where getting feedback, as you were saying,
(27:11):
from your clients or your community online or just even
the people around you can be super helpful.
Speaker 1 (27:18):
Feedback is critical, Like sometimes I don't like caring feedback.
I think feedback can sometimes say and I've said this
in the office before, I'm like, hey, Jess, you can
give me feedback, But what I mean by getting feedback
is that you can pat me and tell me that
I really and I did a good job. Yeah, And
you're like, Oh, that's the type of feedback you're after,
is it. However, the negative stuff is actually the stuff
(27:39):
that builds your business and helps you grow and be better.
And you know, no one likes negative feedback, but see
it as an opportunity to change and pivot. Like, Jess,
you sell a lot of stuff on deepop. If you've
got a four star review on deepop and it said, ah,
my only critique is like shipping was a bit slow,
What would you do? How would that work? Like I
(28:01):
know you, and you one hundred percent will be like,
all right, well I just have to get better at shipping. Yeah,
like the easy most important thing. That's the easy fix.
But like you'd be probably pretty sold here at the
fourth story. You'd be it's had I'm not gonna lie.
You'd be like the audacity do they not understand that
it was us posts?
Speaker 3 (28:17):
Yeah, like i'd probably go to but that's okay, that's
all right.
Speaker 1 (28:21):
What you need to do is make sure that you're
actually taking the feedback seriously and also, Jess, tracking it
so that we can use these as indicators of success
and of being better in business. Don't bury your head
in the sand. If someone is giving you feedback and
saying this doesn't work or this is not my style,
or you know, you're getting some feedback that makes you uncomfortable,
(28:44):
that's when we need to step up even more and
track it even more instead of bearing our head in
the sand. Because if you just bury your head in
the sand, it's going to be an ongoing problem.
Speaker 3 (28:52):
Yeah.
Speaker 1 (28:53):
And like you and I have both worked in corporate before, Jess,
and we all know someone who gets consistent feedback and
ignore and is still just a little trash demon. Don't
be that guy. Don't be that guy. We aren't being
hash demons. So I think it's obviously important. But also
let's remember that feedback is mostly not given maliciously. Genuinely.
(29:14):
People want to help. More often than not, they're not like, oh,
like Jess, as shipping was awful, they're like, oh, it
would have been so good if this was just a
bit earlier. That is a change point. That is a
good thing. I think assuming the best of people is
what I prefer to do. One It makes giving and
getting feedback much easier because you go, they just want
(29:36):
to help me. That's so nice. As suppose you're talking
smack about excuse me, but look at it and see
how you could implement that into your business. And I
think that, Yeah, feedback, we always say is a gift.
There's so many quotes on it. It doesn't feel like
a gift, but I promise the gift is the business success.
If you actually implement something off the back of getting feedback, yeah,
(29:59):
don't tell me a negative thing is a gift. Absolutely.
Speaker 3 (30:02):
I think as well, you should remember that if you
do receive some feedback and you do make a change,
that's a success point. Like instead of looking at it
as a failure and going, oh, like people don't like
this thing, if you can take the feedback on board
and rejig it to solve the problem, I would argue
that's a success.
Speaker 1 (30:20):
That is a great success. I always say in our business,
there's no such thing as a failure. Like something is
either a blessing or a lesson. If it was a blessing, great,
Like it all went well, we did really well. Just
let's hi five ourselves, Like we knew that the thing
we're going to implement work, and to be honest, that
was why we did it.
Speaker 2 (30:40):
Right.
Speaker 1 (30:40):
If it doesn't work, it is a lesson. What are
we learning from it? What are we taking from that
so that we can be in the best possible position
moving forward, so that doesn't happen again. Yeah, Like you've
just learned something great, you've learned something that didn't work.
What is going to work? How does that work?
Speaker 3 (30:57):
I think it's so important to remember that success isn't
a straight line, and it involves being agile and being
willing to adapt. And as long as you're working towards
your goals, the way that you get there isn't as
important as the fact that you are staying on track
and you're reassessing and you're navigating towards whatever that north.
Speaker 1 (31:15):
Star is for you. And I think it's important to
remember that success isn't a destination. Like to me, I
feel incredibly successful right now and I am not in
the position that I was historically like, if you wrote
down on paper, VI, what did you used to earn
when you were a full time financial advisor and content creator?
I earned way more. Yeah, But if you now look
(31:37):
at it, I go, oh my gosh, I have the
lifestyle that I've always dreamed of, Like my husband and
I get to go for walk every morning, and like,
these indicators of success to me look very different. So
I think comparing success doesn't make any sense because obviously
I'm like, oh my gosh, like I'm about to have
my first baby and this is all I've ever wanted.
If you're in that position, just you'd be like, what
(31:58):
the hell I have messed up? Like this is not
what I wanted at all. So I think looking at
success and looking at you know, the fact that it's
not a straight line but it's also a journey is
really important because I think all the time we go, well,
when I'm successful, what's that mean? Jess, what do you
mean when you're successful? Because if I look across the table,
(32:19):
I go, she's really successful, and everyone looking in is
saying that you're really successful. How do we actually not
only measure that but also give ourselves permission to celebrate
the journey? You don't have to be a multimillion dollar
business to be successful. Like, what does it actually mean?
So I think you know, obviously, if you take all
the tips we've chatted about, you'll be able to keep
(32:40):
on top of your business and actually put yourself in
the best possible position to create I would say, a
really good income stream for your business or your side hustle,
or even take your side hustle to being a full
time gig if that's what you want to do. But
like this year, jess I reckon, it's about having our
best year yet, and like, get on these things so
that you can set yourself up for success.
Speaker 3 (33:00):
We're gonna have a great twenty twenty four, everybody.
Speaker 1 (33:02):
They're the rules. It's twenty twenty for the plot, Jessica, Oh,
I love it all so iconic. All right, let's go. Unfortunately,
that is all we have time for today. We will
see you on the next episode of The Business Bible.
Bye bye.
Speaker 4 (33:23):
The advice shared on She's on the Money is general
in nature and does not consider your individual circumstances. She's
on the Money exists purely for educational purposes and should
not be relied upon to make an investment.
Speaker 1 (33:35):
Or financial decision. If you do choose to buy a
financial product, read the PDS TMD and obtain appropriate financial
advice tailored towards your needs. Victoria, Divine and She's on
the Money are authorized representatives of money. Sheper pty Ltd
ABN three two one IS six four nine two seven
seven zero eight AFSL four five one two eight nine
Speaker 2 (34:03):
In still s
Hello.
Speaker 2 (00:01):
My name is Santasha Nabananga Bamblet. I'm a proud your
the Order Kernie Whoalbury and a waddery woman. I would
like to acknowledge the traditional custodians of the land of
which this podcast is recorded on a wondery country, acknowledging
the elders, the ancestors and the next generation coming through.
As this podcast is about connecting, empowering, knowledge sharing and
(00:24):
the storytelling of you to make a difference for today
and lasting impactful tomorrow.
Speaker 1 (00:30):
Let's get into it. Hello and welcome back to the
Business Bible. I'm Victoria Devine, the owner of several successful businesses,
(00:52):
and as always I am joined by one of the
hardest working side hustlers I know, miss Jess Gricci. Hello.
Speaker 3 (00:59):
I was I excited at our first Business Bible of
twenty twenty four.
Speaker 1 (01:03):
Yes, and I feel like we're on the same page,
Like not only are we excited about the Business Bible,
but like I'm wearing a dress with pink and white
stripes and you rock on in wearing.
Speaker 3 (01:13):
What Jess coincidentally addressed with pink and white stripes.
Speaker 1 (01:16):
I mean, we're both completely different styles. So like we're
really diversifying in twenty twenty four, but like slag, I'd
wear that we're on the same wavelength. Clearly, I am
genuinely so excited because obviously we've got a whole season
of content for you. The Business Bible is going to
be back every single month on the Sheese on the
Money Feed, which I'm really pumped for because it's something
(01:38):
I'm so wildly passionate about. But Jess, you and I
sat down late last year and we did this massive
brainstorming session of like, all right, we want to be
really structured about the Business Bible so our listeners and
our community are getting the most out of it. We've
basically planned the whole year, haven't we. Who are we? No, Like,
I'm impressed with us, but like, I am so excited
for the content because I feel like his story, we
(02:00):
like had a plan. We're like, yep, this is what
we want to roll out. But now we're like, we
have a whole year ahead of us, Like, think about
where people are right now and where they can be
in twelve months, and we get to be on that
journey and we get to share it, which is exactly
why this episode is whys to set yourself up and
then track your success because I think sometimes I don't know,
people feel a little bit like eky about it because
(02:21):
they're like, oh, I don't want to quote track my success?
Is that not being full of myself? No, it helps
you understand the process and learn and grow and also celebrate.
I should be celebrating, And I think I said this
in twenty twenty three at some point was the year
of celebrating, Yes, but no, this year is now the
year of celebrating. So more champagne, more literal celebrations for nothing.
(02:42):
I think it'll be really great. But talking about setting
yourself up in the new year and actually putting yourself
in the best possible position to kick all your business
goals is really important for me because I've done a
lot of reflection recently on what I want and how
that looks. But I feel like everyone listening is in
the same I don't know, space all motivated. We're already
and there's no time like the present.
Speaker 3 (03:03):
Jests no new year, you ask new business plan and strategy.
Speaker 1 (03:07):
Yeah, I'm so excited also that she's on the money team.
Have later this month a whole strategy session where we're
going away together and it's just going to be hopefully
obviously I won't be drinking the margaritas, but the past
has a really good looking pool, jest. So how productive
we're going to be, but we will try our hardest.
In all seriousness, though, setting yourself up and actually having
(03:28):
tangible ways that we can track and review every single
aspect of your business is going to be pivotal to
your success. It's also a reflection of your commitment to
your business, because if you're not willing to do that, Like,
how are we actually able to measure?
Speaker 2 (03:42):
All?
Speaker 1 (03:42):
Right, jess, Let's sit down what happened this month, what works,
what didn't work. Let's just be really pragmatic about it
so that we can every single day be one percent better. Like,
if you're doing that, you're putting your business in the
best possible position, but also you individually, So for me,
we actually need to be doing this. It's not a oh,
it'd be nice if you just trackt your success as well. No,
(04:03):
you have to do this. It is a key metric
for me. So it's obviously so easy to have an
idea and run with it, but as soon as you
decide to make this an actual way of making money.
We need to see how it's tracking so that we
can continue to make money. Yeah, I like, for a
business owner, we're not doing it because we want to
be earning minimum wage. Let's be honest, We're doing it
to create a lifestyle. And like, I look at your
(04:26):
content and what you're doing, and every single time you'd
post about, you know, being a side hustler and earning
additional income, you're like, so I can achieve my best life,
or so I can you know, go on a holiday
or buy more stuff or do this life in a
way that makes the most sense to you. So I
feel like tracking things is fun. Also love a spreadsheet,
So this is right up my alley. Yes, absolutely the spreadsheet, queen.
Speaker 3 (04:48):
I feel like as well, tracking and monitoring where you're
going is so important because many times, personally, I've had
a plan and been doing something, and hindsight is always
twenty twenty and I get to the end of you know,
a year, or the end of you know, a particular
goal or a particular project, I go, ah, if I
had just adjusted something the way, I could have got
(05:08):
here a lot faster. I could have made things a
lot easier. I could have saved a lot of money.
Speaker 1 (05:12):
Didn't have to be that hard exactly.
Speaker 3 (05:14):
I could have made my own life so much easier,
more straightforward.
Speaker 1 (05:18):
Let's make it as hard as possible. Life's not hard enough.
I do that to myself all the time. Why don't
you want to do it?
Speaker 4 (05:23):
Yeah?
Speaker 3 (05:24):
But I think like checking in and tracking those successes
and assessing your shortcomings at the same time means that
you can really adjust in course correct as you're going.
And you know that can theoretically put you further ahead a.
Speaker 1 (05:37):
Lot faster one hundred percent, which is exactly why we're
going to be giving you. I would say, all these
helpful tips and tricks and practical pieces of advice that
you can actually start implementing today to keep better track
of your business and be more on top of it.
And like as I said before, what a better time
than January. You know, so first and foremost, you absolutely
need to sit down and write your goals. Like earlier
(05:58):
this month, at the start of January, I released my
best Year Yet course, and I'm really excited about it
because it's something that I am passionate about. As you
guys know, I do mood board every year, and I
sit down and I track my goals and you do
two Jess like it's such as she's on the money,
girly thing to do. We love it. And a lot
of people have you embarked on this journey to create
a life that they're really excited about. Some are business owners,
(06:21):
some are just individuals from our community. It doesn't matter.
But the feedback coming from that is, oh, my gosh,
this is the first time I've actually sat down and
written down all my goals and it looks really powerful
to see it on paper. Or I'd never really thought
about it. And when I started writing down my goals,
I realized my goals were actually bigger than I thought
they were. Or I actually realized my goals weren't as
(06:42):
unobtainable because once you have it in paper in front
of you, go hold on, it's already in front of me.
Now I can create another plan to making these things happen.
So I know we've all heard it a million times,
like Jess, write down your goals, you're more likely to
achieve them. Like literally, research says that you are more
likely to achieve a goal if you write it down.
But it's actually so liberating to do it. So if
(07:04):
you're hearing it and being like yeah, okay, no wayes
fore you what's the next time? No, no, no, it's
actually do that one. Write down your goals. It's obviously
all well and good to get your notes app out
and say, look, I really want to make money. I
want to grow my business. I want to find joy
in my job. But like, tell me also how you're
actually going to get there, because if you say I
want to make more money this year, like let's look
(07:26):
at you and igs if I look at my business
and go, yes, I want to make more money this
year you're in charge of partnerships, you'll be like, all right,
the you have a number of different income streams, Like,
what on earth does that actually mean? Are we, you know,
doing more partnerships? Are you launching a new course? Are
you doing another podcast? Are you going to do more
speaking events? What is actually going to grow your business?
(07:47):
What's going to have an impact? And you're the same,
are you personally going to you know, change your job?
Please don't, but like, are you going to change your
job if your plan is to you know, make more money?
Are you going to take on more brand partnership? So
you're going to hustle harder in your content creator space,
Like what does that actually mean? Because do you want
to make more money? Everybody does? Everybody does, but like,
(08:10):
how are you doing that? And that's where we need
to introduce We call them the SotM goals, but you
can just use smart goals if you want. These are
the key to making sure that you have specific, measurable, achievable, realistic,
and time bound goals and when you do this, you
are more likely to achieve It. Sounds fluffy, sounds like
stuff you've heard before, but like, I'm not trying to
(08:32):
reinvent the wheel. I'm actually trying to get you to
use the wheel for the first time, because we all
know that we've heard of it. But let's be really
honest with ourselves. How many of us have actually dedicated
the time to ourselves and to our business to sit
down and actually do it? Yess yeah?
Speaker 3 (08:47):
And I think with a business to people fall into
the trap of maybe thinking that everything needs to be
treated completely differently to the way you would treat things
for yourself as an individual, which isn't always the case.
Like goal setting for a business, at least for a
small business from my experience, is very similar to goal
setting just as an individual human being.
Speaker 1 (09:05):
Because for most people listening to this, let's be honest,
you're not big corporations. Business is quite personal. Like these goals,
you know, even for me, are quite tied up with
my wishes and my values and what I want to
achieve and the point in life that I'm at right
So I think it's super important to be not only
writing them down but also giving yourself permission to do that,
(09:26):
because how many of us are going to go I
really want to do that, but also I need to
do my accounting. I really need to do the bookkeeping.
I haven't even looked at this payroll thing, or oh
I really need to go in and you know, filter
through all my emails. I have fifty outstanding emails. VI
you like, this is just not the time.
Speaker 5 (09:40):
Do you know what?
Speaker 1 (09:41):
There's never going to be the right time. Cove out
two hours and sit down and dedicate it to your business,
because I can almost guarantee that when you do that,
when you write out your goals, when you write out
why you want to achieve them and what that actually
looks like, do you know how much more motivated you
are going to be to do payroll. Yeah, to actually
get all that stuff done so that you can then
(10:01):
focus on everything else that's going to go on. Yeah,
because like you get your motivation back, you're giving yourself
your spark back, and to be honest, your business and
you deserve that.
Speaker 3 (10:10):
Yeah. And having those goals really clearly laid out will
then allow us to pull up how we want to
get there specifically, which is obviously really important to then
achieving them over the course of the next year or
five years or however long you kind of want to
look at it.
Speaker 1 (10:23):
Yeah, one hundred percent. And obviously it can be really
hard to get there. And sometimes if we're writing down
a goal, you might feel overwhelmed. But the important thing
is if you're writing down a goal and you're, you know,
feeling overwhelmed by it, good, that doesn't have to be overwhelming.
Let's actually just break it down a little bit further.
Like Jess, if you're like, I want to make an
extra twenty grand this year, and I'd be like, ooh,
(10:46):
that's a big goal, Jess, like you're sure, and you'd
be like, yep, I do, but then you go, oh,
actually that's a lot. Really well, actually, let's break it
down what does that twenty grand look like on a
monthly basis, On a weekly basis, is that actually achievable?
And you might go, well, actually, yeah, I can meet
this KPI every month, I'll actually achieve that bigger goal.
All right, Well, just what do you need to do that? Well, actually,
(11:09):
twenty grand is a lot. Maybe I need a few
extra hours a week to be able to achieve all right, Well,
let's carve those out, like, if the goal is too big,
break it into smaller goals that are actually obtainable. And
if the goal is something that you go, I've done
all of that v and it doesn't seem to work,
all right, well let's reset the goal, which doesn't mean
we can't achieve it, Jess. But you might go, all right, well,
(11:30):
that twenty grand that I want to make just obviously
a really big stab in the dark. Really good guest mate,
Maybe instead of saying this year, we go over the
next two years and we spread it out. Doesn't mean
you can't achieve the goal, but we might change the
timeframe to make sure that these things are actually happening.
So I think it's really important to understand where you're
standing and what's going on. But I think once we
(11:53):
have our smart goals, we then need to look at KPIs.
So KPIs is more of a business term than a
small term, but essentially a KPI is key performance indicator.
So I want you to be breaking things down into
measurable steps, and these KPIs are going to allow you
to track your progress, I would say, closer than you
(12:14):
would be because like, are you saving Jess, Yes, all right, Well, actually,
if we introduce some KPIs, I would be like, all right,
on Friday, Jess, I need you to have already transferred
that seven dollars eighty or whatever it is to your
account to actually achieve this. We have measures in place
that are going to help us achieve our goal. So
it doesn't matter if it's a number of new clients
(12:36):
or revenue growth or an increase in social media followers.
Having specific KPIs that are going to help you stay
focused on what truly matters is going to mean that
you're more likely to achieve it. So if it's like
social media, right, social media is so overwhelming and just
saying I want more followers, like I want more followers too. Yeah,
but that doesn't mean that that's just going to happen
(12:59):
because I've said it as a goal. Break it down
like Jesse and I know how hard it is to
create content that's engaging, that actually breaks into a new
demographic of people and you get more followers from that.
But like there's a wider strategy there isn't there. Yeah,
it's about being consistent, it's about actually creating the content
and actually getting ahead. How would you get more followers
(13:19):
in twenty twenty four?
Speaker 3 (13:20):
Yes, yeah, I would start by not listening to every
person on TikTok who has their own I feel like
there's a real.
Speaker 1 (13:26):
Oh my gosh, I know exactly what you're talking.
Speaker 3 (13:28):
About, rising of people saying Instagram's not dead in twenty
twenty four. You can grow by doing that, I think. Yes,
Like listen and learn and take in from lots of sources,
but also keep an eye out because a lot of
the time these people are like, you can do all
of this, and I'm going to teach you in my
one on one coaching cost five thousand dollars.
Speaker 1 (13:47):
I'm sorry if anyone's listening and that's you, But if
that is you, I'm so confused. Like I do some
serious snooping all no I'm a little bit of a creep, right,
I get so interested when they're like, yep, I'm a
social media expert. I'm like, are you Yes, I clicked
to your profile and you've got four hundred and fifty followers,
and I'm like, okay, norries. Maybe that you've worked in
social media for a long time. Yeah, you best believe
(14:09):
I've probably looked them up on LinkedIn. Jess Like, when
I say I'm a creep, I mean, next go with level.
So I look them up and I'm like, you worked
in payroll for fifteen years and now you're a social
media expert.
Speaker 3 (14:21):
Yeah.
Speaker 1 (14:21):
I don't mean to be rude, but like, why am
I going to take advice from people who are not
in the position I want to be in?
Speaker 4 (14:28):
Yeah?
Speaker 3 (14:28):
So I think consuming a lot of free advice is great.
Making sure you're looking into anything that you're going to
purchase and the credentials of the people that have created
it is a big one. But if you want to
go on social media, and this is something that we
have planned to tackle later this year, so stay tuned
for that episode. But I think it's really about finding
your authentic community and providing value.
Speaker 1 (14:47):
Yeah, I agree.
Speaker 3 (14:48):
So if you look at Shees on the Money, the
value that we provide there is education. We provide so
much free content to help people save, invest start a business.
We're providing that knowledge to help people on my platforms,
I'm really providing I think a community space. I think
that a big goal for me is just to be
(15:10):
a friendly, nice place on the internet.
Speaker 1 (15:12):
You're an only nice place in person, so it makes
sense that that would convert to the internet.
Speaker 3 (15:16):
But I think my value is in I talk a
lot about dohy and creating beautiful.
Speaker 1 (15:21):
You make me feel bad because there's no way I'm
going to have time to do any of that stuff,
but I want it.
Speaker 3 (15:25):
Kind of like showcasing that you can have a life
that you want within your means. And you know, it's
kind of hard to articulate. Maybe this is something I
need to sit down and do you need to do
your value proposition Misjus Green I do, But I think
you know, if you want to grow, you really have
to find the people that you're speaking to and find
how you can give them value. Because just saying I
(15:45):
want you to follow me isn't good enough, Like why
are they going to follow you?
Speaker 1 (15:50):
And I think consistency is a big one that I
fall down on all the time. Like I look at
my personal socials and you and I have had this
conversation before, Jess really like just so busy, I don't
have time. Yeah, and then you see other people doing
so well on social media, and if you really start
to break it down, usually the difference between success and
(16:10):
not being successful is that consistency. Like they're showing up.
They're getting two views, that's fine, but they're showing up,
and then over time those two views this four and
four is eight and eight is sixteen, and it just
compounds out of control because of that consistency in the
community that they're building. I'm just like radio silence sometimes
(16:31):
and that's not helpful for engagement.
Speaker 3 (16:33):
No, But then that KPI I guess there, if we're
coming back to what we're you know, kind of outlining people,
is maybe I'm.
Speaker 1 (16:38):
Going to every day Victoria, yeah.
Speaker 3 (16:41):
Or if you're setting a smart goal and you go, oh, well,
every day is just not achievable. I'm Victoria Devine and
I am doing ten billion things at any given time
and about to have a child.
Speaker 1 (16:50):
Let's be realistic.
Speaker 3 (16:51):
Maybe you go, Okay, I'm going to post two high
quality videos every week.
Speaker 1 (16:55):
In my head because I have unrealistic standards, I'm like,
why can't you post every day like everybody else? Everybody
else posts every day, Victoria, you are lazy. But that
is not the case at all. Let's get back on
track and talk about KPIs though, because you're correct, we
need to be setting them and actually being realistic about them.
But the next thing I want to talk about is,
I guess taking the time to develop what I would
(17:17):
call a comprehensive business plan that actually outlines your goals,
outlines your purpose, your target audience, your marketing strategy, and
any finance goals that you have. So regularly revisiting this
is actually going to be something that you can do,
and you're totally allowed to change it. In fact, I
want you to revisit it so often that it just
gets tweaked every single time, because the more you're revisiting it,
(17:41):
the more updated it's becoming, and the more relevant to
you and your abilities and what your business is is
going to mean that you're more likely to achieve it.
Speaker 3 (17:49):
So what you're saying is we're not going to write
it in January and then revisit it next January when
we review our goals.
Speaker 1 (17:54):
I mean some of you probably do that. That's how
I used to do it too. Shine it in the
bottom of the decks judgment if that's what you want
to do, But that's not helpful. Something that is helpful
for me is actually printing it out. I totally understand
your note section on your phone might be your best friend,
but printing it out, like if you work from home,
putting it on the fridge, putting it beside your desk,
(18:15):
making sure that it is a visual reminder that these
are my goals, and if you're having a bit of
a flat day looking at it and going, well, actually,
that's pretty cool, Like I am on the path to
doing this. I don't know, Jess. Did you see recently
that the Stanley CEO was actually talking about how they
didn't change their product but only their target audience for
their cups.
Speaker 3 (18:35):
Well, I've seen the videos of people mobbing targets to
try get the Valentine's Day edition.
Speaker 1 (18:41):
On TikTok two, and I mean, you're sitting here with
your Stanley cup in front of you. I have a
Stanley cup and we're just Stanley Cup girlies. I love it.
But isn't it interesting that that cup existed literally years
and years and years ago. We weren't interested in it. No,
they just targeted difer demographics. And yeah, once females started
(19:04):
getting on board with the Stanley cup, Jess, you know
the Troe hold. Do you know there are people in
the US. There's probably people in Australia, but it's such
an American thing that collect Stanley cups. Like they have
every single color and they have these like shelves in
their houses, hundreds of Stanley cups on their wall. I mean,
I don't even know how you would use one a day.
Speaker 3 (19:22):
Yeah, I just had my wife, She comes with me everywhere.
Speaker 1 (19:25):
Same. In fact, my husband got one for Christmas because
I'm a nice wife. But that's what I like, and
I buy presents. That makes sense. But as soon as
females started getting on board their product, they obviously had
to pivot and change their target audience and marketing. But
do you know now the hashtag Stanley cup? Right, Stanley
if you go back years and years and years was
(19:46):
a thermos flask that my dad had. The original target market, Yeah,
like trade's and dads and picnic where people.
Speaker 3 (19:55):
And they made them pastel and.
Speaker 1 (19:57):
And now the hashtag Stanley Cup over six point eight
billion views on TikTok and according to figures that Stanley
shared with C and BC, Stanley's annual sales for twenty
twenty three projected to be seven hundred and fifty million dollars.
Speaker 3 (20:15):
My god, that's crazy for such a like low cost item.
It is expensive for a cup, don't get me wrong.
Speaker 1 (20:22):
It's a very expensive cup.
Speaker 3 (20:23):
But also seven hundred fifty millions Jessic cup, Yeah, divided
by sixties a lot of Stanley Cup speed sold.
Speaker 1 (20:28):
Absolutely blows my mind, especially because I can vividly remember
my dad's green Stanley. It was like a thermos and
it had stackable cups on top and if we went
to the footy or went to any type of like
sporting event or picnic or whatever, like, Dad would put
tea or hot water in it and then we would
have tea at the event. And it's just that's not
(20:49):
the target gemographic anymore, is there? No, not at all.
Speaker 3 (20:51):
I think it's such a good example of how you
don't necessarily have to change everything that you're doing, but
if you change the audience that you're speaking to, or
you adjust your strategy a little bit. I would love
to have been a fly on the wall of whatever
conversation it was that prompted this change where someone in
some meeting somewhere said, what about the girlies?
Speaker 1 (21:10):
What about the girlies who want to carry around basically
one liter with a sippy straw. I've never drunk my
water in my life. It's the best thing ever. You
know what, maybe we've been brainwashed by them. But let's
go to a really quick break, probably fill up our
Stanley cups. And there are going to be a heap
of other tips and tricks on the other side of
this episode, So don't go.
Speaker 5 (21:31):
Anywhere, guys.
Speaker 3 (21:43):
Already VD we are back, and we have chatted about
setting smart goals, organizing and creating a nicely detailed business plan.
And I think I might know what's coming next.
Speaker 1 (21:52):
Will you run the show? Then we need to chat.
Speaker 3 (21:54):
About the cash, don't we monny money money can't run a.
Speaker 1 (21:58):
Business without it. Yeah, look, of course, And you know
I'm going to tell everybody to get a very sexy
spreadsheet to track those finances. But if you're at the
stage where you can get some accounting software, I one
hundred million, ten thousand percent would recommend getting it because
it is going to change your life and save you
so much time. Like I don't know if you know
(22:19):
how obsessed I am with Zero, you do because I
always print off the reports and I'm using them for
everything and I'm snooping on my own business. It just
makes sense and it blew my mind, how you know,
I've obviously used a number of different softwares over time,
just currently using Zero, But my business started on a
spreadsheet because it was free. Now I had no money, yes,
Like it made no sense to be paying for accounting
(22:42):
software when I hadn't even made a sale yet, or
hadn't even attracted a proper client yet. So like, I
get it. We all start somewhere, we graduate. If that's
within your breadth, go for it. But also if you're
still in that side hustle stage, you need to get
on my favorite platform ever, Excel, and start taking control
of your finances and set yourself up with some form
(23:03):
of finance tracker, like not just you going through and
being like, oh, January, I made X. Like we want
as much detail as possible and if you have the
capability putting in some graphs and some charts that actually
show it to you visually so that you can go, oh,
that makes sense, or this makes sense, or that does
this and that and the other. So I think it's
(23:24):
really important to have your finger on the pulse. And
obviously I am in the process of making a finance
tracker that you guys can download and use on Excel,
and I think that that would be really helpful. But honestly,
you can also make your own. Yeah, it's not too hard.
And if you even just go into Excel and try
and open a new project, it will give you a
(23:44):
heap of templates that might be really helpful. So those
are literally free right now.
Speaker 3 (23:49):
Yeah, and if you don't have a Microsoft suite, I
think Google Sheets is and there's a lot of If
you Google, you'll probably be able to find that they
have a lot of their own templates.
Speaker 1 (23:58):
That you can use to get There are so many
out there, but you need to find one. And I
guess the summary of this part of the conversation Jess
is there is no excuse to not track your finances.
It is so important. And burying your head in the
sound about money in a business is a fast track
too failure.
Speaker 3 (24:16):
Yeah, no, right, dramatic, but it's definitely true. I'm going
to go home this afternoon. I'm gonna have a little
tweak of my own spreadsheet that I have for all
of my side hustle income to make sure that I
know exactly what I'm doing for this year.
Speaker 1 (24:26):
Watch absolutely a little creepy creepy. That's all right. Don't
sound creepy, doesn't it. But I'm like, oh, you make
us spread cheek. Can I have fun?
Speaker 3 (24:35):
Like, let me get in on that hot hot action.
Speaker 1 (24:37):
I think it's actually funny that you should say that
and that you're going to get on that asap, because
we actually need to have the conversation. My next point
that I've written down that I wanted to talk about
is that we always need to continue to grow and develop.
So it doesn't matter what industry we are in, whether
you are in content creation like you, Jess, or you
have dress high like you do so much stuff that
(24:58):
blows my mind, like I do I need a nap?
Think about what you do. But like you do content creation,
but you could also be creating a really cute product
for sale at a market, or you could be doing
some I don't know, casual babysitting. But often the needs
and trends in your industry are fluid and they change
a lot, and you need to track what you're doing
so that you can make sure that you're on the
(25:19):
right path and things are working out. And I guess
I cannot describe how many webinars and workshops and working
events I was going to when Zella was really small,
because I just one genuinely don't believe that you can
ever stop learning. And the second that you think that
you know everything, you are destined for failure. Like if
you think you know everything, get in the bin. But
(25:42):
also if you think that you're the smartest person in
the room, time to find a new room. Like that's
not a good place to be and it is not
a flex Like I'm always like, Jess, I don't know
what I'm doing here. Let's find out, let's work it out.
But the reality is right, if you're not ahead, you're
actually staying behind on top of like what your industry
demands and what other people are doing and what your
(26:04):
customers are looking for is really important. Like you know,
I always say, jes put your blinkers on, like, don't
compare yourself to others. Sometimes it's actually really important to
sit down and be like, all right, well, what's my
competition doing. What are they selling, where are they marketing?
You know, what's their target audience? You know, what are
their consumers commenting on their tiktoks on their instagrams? Are
(26:25):
those the types of conversations I want to be eliciting
in my community. We're not copying them, We're just making
sure that we are always having our finger on the pulse. Yeah,
of course I do that for my own businesses. Like
as much as sometimes I'm like I can't be bothered
with this, sometimes I'm like, oh, I probably should read
through their comments and see the types of you know,
things that people are asking for and demanding, because that
(26:48):
is market research. Yes, that is really really important.
Speaker 3 (26:51):
Yeah, And it helps you to be constantly growing and
developing and looking at other people and looking at other
changes in the industry or things that you could bring
into your business or ways that you could do them.
I guess it gives you the opportunity to stay excited,
I engaged, and keeps things fresh, which is really important.
And I guess that's where getting feedback, as you were saying,
(27:11):
from your clients or your community online or just even
the people around you can be super helpful.
Speaker 1 (27:18):
Feedback is critical, Like sometimes I don't like caring feedback.
I think feedback can sometimes say and I've said this
in the office before, I'm like, hey, Jess, you can
give me feedback, But what I mean by getting feedback
is that you can pat me and tell me that
I really and I did a good job. Yeah, And
you're like, Oh, that's the type of feedback you're after,
is it. However, the negative stuff is actually the stuff
(27:39):
that builds your business and helps you grow and be better.
And you know, no one likes negative feedback, but see
it as an opportunity to change and pivot. Like, Jess,
you sell a lot of stuff on deepop. If you've
got a four star review on deepop and it said, ah,
my only critique is like shipping was a bit slow,
What would you do? How would that work? Like I
(28:01):
know you, and you one hundred percent will be like,
all right, well I just have to get better at shipping. Yeah,
like the easy most important thing. That's the easy fix.
But like you'd be probably pretty sold here at the
fourth story. You'd be it's had I'm not gonna lie.
You'd be like the audacity do they not understand that
it was us posts?
Speaker 3 (28:17):
Yeah, like i'd probably go to but that's okay, that's
all right.
Speaker 1 (28:21):
What you need to do is make sure that you're
actually taking the feedback seriously and also, Jess, tracking it
so that we can use these as indicators of success
and of being better in business. Don't bury your head
in the sand. If someone is giving you feedback and
saying this doesn't work or this is not my style,
or you know, you're getting some feedback that makes you uncomfortable,
(28:44):
that's when we need to step up even more and
track it even more instead of bearing our head in
the sand. Because if you just bury your head in
the sand, it's going to be an ongoing problem.
Speaker 3 (28:52):
Yeah.
Speaker 1 (28:53):
And like you and I have both worked in corporate before, Jess,
and we all know someone who gets consistent feedback and
ignore and is still just a little trash demon. Don't
be that guy. Don't be that guy. We aren't being
hash demons. So I think it's obviously important. But also
let's remember that feedback is mostly not given maliciously. Genuinely.
(29:14):
People want to help. More often than not, they're not like, oh,
like Jess, as shipping was awful, they're like, oh, it
would have been so good if this was just a
bit earlier. That is a change point. That is a
good thing. I think assuming the best of people is
what I prefer to do. One It makes giving and
getting feedback much easier because you go, they just want
(29:36):
to help me. That's so nice. As suppose you're talking
smack about excuse me, but look at it and see
how you could implement that into your business. And I
think that, Yeah, feedback, we always say is a gift.
There's so many quotes on it. It doesn't feel like
a gift, but I promise the gift is the business success.
If you actually implement something off the back of getting feedback, yeah,
(29:59):
don't tell me a negative thing is a gift. Absolutely.
Speaker 3 (30:02):
I think as well, you should remember that if you
do receive some feedback and you do make a change,
that's a success point. Like instead of looking at it
as a failure and going, oh, like people don't like
this thing, if you can take the feedback on board
and rejig it to solve the problem, I would argue
that's a success.
Speaker 1 (30:20):
That is a great success. I always say in our business,
there's no such thing as a failure. Like something is
either a blessing or a lesson. If it was a blessing, great,
Like it all went well, we did really well. Just
let's hi five ourselves, Like we knew that the thing
we're going to implement work, and to be honest, that
was why we did it.
Speaker 2 (30:40):
Right.
Speaker 1 (30:40):
If it doesn't work, it is a lesson. What are
we learning from it? What are we taking from that
so that we can be in the best possible position
moving forward, so that doesn't happen again. Yeah, Like you've
just learned something great, you've learned something that didn't work.
What is going to work? How does that work?
Speaker 3 (30:57):
I think it's so important to remember that success isn't
a straight line, and it involves being agile and being
willing to adapt. And as long as you're working towards
your goals, the way that you get there isn't as
important as the fact that you are staying on track
and you're reassessing and you're navigating towards whatever that north.
Speaker 1 (31:15):
Star is for you. And I think it's important to
remember that success isn't a destination. Like to me, I
feel incredibly successful right now and I am not in
the position that I was historically like, if you wrote
down on paper, VI, what did you used to earn
when you were a full time financial advisor and content creator?
I earned way more. Yeah, But if you now look
(31:37):
at it, I go, oh my gosh, I have the
lifestyle that I've always dreamed of, Like my husband and
I get to go for walk every morning, and like,
these indicators of success to me look very different. So
I think comparing success doesn't make any sense because obviously
I'm like, oh my gosh, like I'm about to have
my first baby and this is all I've ever wanted.
If you're in that position, just you'd be like, what
(31:58):
the hell I have messed up? Like this is not
what I wanted at all. So I think looking at
success and looking at you know, the fact that it's
not a straight line but it's also a journey is
really important because I think all the time we go, well,
when I'm successful, what's that mean? Jess, what do you
mean when you're successful? Because if I look across the table,
(32:19):
I go, she's really successful, and everyone looking in is
saying that you're really successful. How do we actually not
only measure that but also give ourselves permission to celebrate
the journey? You don't have to be a multimillion dollar
business to be successful. Like, what does it actually mean?
So I think you know, obviously, if you take all
the tips we've chatted about, you'll be able to keep
(32:40):
on top of your business and actually put yourself in
the best possible position to create I would say, a
really good income stream for your business or your side hustle,
or even take your side hustle to being a full
time gig if that's what you want to do. But
like this year, jess I reckon, it's about having our
best year yet, and like, get on these things so
that you can set yourself up for success.
Speaker 3 (33:00):
We're gonna have a great twenty twenty four, everybody.
Speaker 1 (33:02):
They're the rules. It's twenty twenty for the plot, Jessica, Oh,
I love it all so iconic. All right, let's go. Unfortunately,
that is all we have time for today. We will
see you on the next episode of The Business Bible.
Bye bye.
Speaker 4 (33:23):
The advice shared on She's on the Money is general
in nature and does not consider your individual circumstances. She's
on the Money exists purely for educational purposes and should
not be relied upon to make an investment.
Speaker 1 (33:35):
Or financial decision. If you do choose to buy a
financial product, read the PDS TMD and obtain appropriate financial
advice tailored towards your needs. Victoria, Divine and She's on
the Money are authorized representatives of money. Sheper pty Ltd
ABN three two one IS six four nine two seven
seven zero eight AFSL four five one two eight nine
Speaker 2 (34:03):
In still s
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies!
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!