Episode Transcript
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Speaker 1 (00:00):
When you need wisdom and advice. Seek out a guru.
Speaker 2 (00:04):
When you need wisdom and advice about remodeling and design.
Lock on and listen right now to Nick the Construction Guru.
Here is award winning remodeling expert Nick Kerzner.
Speaker 3 (00:22):
You just talk eleven thirty wis and it's Nick the
Construction Guru. I have today a returning guest with another surprise.
We had you on Adam Coker from Watts up Roofing
Watts and Watts up Solar and.
Speaker 4 (00:39):
Is it what's up generators too?
Speaker 1 (00:41):
That's true.
Speaker 3 (00:41):
Yeah, So last time we talked, you came up with
a by the way, how's the leasing program going with
the Grace? Yeah, you came up with a great idea.
Tell us a little bit about your company.
Speaker 1 (00:51):
Yeah, So we're a no compromise, no shortcuts company. We're
engineering focus. You're always going to work with an engineer,
not a salesman that's there to make quota. So we're
going to give you what's best for your situation and
really work with you to have something that's durable, long lasting.
If we do our job well, we won't be back
(01:11):
to see you once we're done for many many years.
Speaker 3 (01:14):
Well the solar thing in Wisconsin. We've talked about that
several times on the show. I think a lot of
people believe that this is maybe not the place for solar,
that maybe Arizona and you kind of misnomer, right.
Speaker 1 (01:28):
Right, very much misnomer. Yeah, tell us a little bit
about it. Yeah, So with solar, we're very close to
productivity with Florida or Arizona because Arizona has dust. Florida
has the African rain showers and storms that roll through.
We have none of that. So we also have cooler temperatures,
which solar panels do better in those cooler temperatures. So
it's a really great fit for Wisconsin.
Speaker 3 (01:49):
Actually, and then you came up with the storage solutions
and the what ifs with the generator and made it
affordable through leasing. That's what we talked about last time.
You want to tell us a little about that program again.
Speaker 1 (02:01):
Right, Yeah, So the leasing program, a lot of people
want backup power. It's a big upfront investment. You have
to do yearly maintenance on it. So we came up
with the leasing program first in the country to offer
it where starting as low as nine one dollars a month,
you can lease a generator to back up your whole house.
Speaker 3 (02:16):
And that's great because what is if you were going
to do with Adam on a Let's say somebody goes
out and just hires an electrician to put in a generator.
What do you think that's going to cost for the
average ice house.
Speaker 1 (02:26):
Yeah, so it's going to range. We do only a
ten year warranty product. We only do full coal weather kits,
so our generators start at twenty below zero. Not everyone
does that. Not everyone spends the money on that. We
put in a concrete pad, so a little extra things
like that really matter. But you know you're going to
see in the in the teens, right, So.
Speaker 3 (02:46):
That's so in the teen thousands to put in a
generator system, and.
Speaker 1 (02:52):
That's a lot of money, it is.
Speaker 3 (02:54):
Yeah, so if you can make that affordable and I'm
assuming that banks aren't going to finance that, you guys
are actually doing leases, which is another thing that I
remember from the show, is that you also take care
of the service on those lease products, which is which
is another big thing because you know, you invest eighteen
twenty thousand dollars into a generator and then something goes wrong,
which can happen typically you're gonna end up footing that
(03:15):
bill as well, right.
Speaker 1 (03:16):
Yeah, And that's the beauty of it. Not only are
we covering the routine maintenance, but any problems that go wrong,
we cover the whole unit for the whole life of
the lease.
Speaker 4 (03:25):
And so here's here's the story.
Speaker 3 (03:29):
Adam texts me and says, Hey, Nick, we got to
get back on the show.
Speaker 4 (03:34):
This was our first available show.
Speaker 3 (03:36):
And one of the things that you guys are running
into many times when you put a solar system on
the roof is that the roof needs to be replaced, right,
And so you know, in our conversation just before we
started this show, you said that you were tired of
giving the giving the work away.
Speaker 4 (03:55):
So let's talk about what's up.
Speaker 1 (03:57):
Roofing, right exactly. So we were severally tired of giving
the work away and really giving the work away and
going back and seeing it not being to the standards
we want.
Speaker 4 (04:06):
You kind of lose control, right, Yeah, you lose control.
Speaker 1 (04:09):
You lose control, and the homeowner loses control because now
they're dealing with two separate contractors. And then it's you know,
he said, she said, sort of situation if there's a problem.
Speaker 3 (04:17):
Yeah, well, I know, well, I know, well, I've worked
on I think you know this on the Nary Ethics
Committee for many years.
Speaker 1 (04:23):
Absolutely, yeah, yeah.
Speaker 3 (04:25):
And so you get to a house and maybe I
would assume that when you guys go up and do
the inspection, you look at it and say, hey, you
know what, this is a great opportunity.
Speaker 4 (04:34):
For a solar system. However, the roof is compromised.
Speaker 1 (04:38):
Yeah right, yeah, So we have a number of solutions
sort of. The entry level solution is maybe your roof's
just dirty, right, it's got some algae on it, maybe
it's got some like and some mold mildew growth. We
can go in clean that, restore that roof, and that'll
really make that roof shine and look great for the future.
But for the ones that do need a new roof,
we can actually go in put a whole roof on.
(05:00):
And our solution is really simple, no compromise, no shortcuts.
We don't know anyone out there that is offering a
no compromise, no shortcuts roof. Everybody has a shortcut somewhere.
It's just a matter of finding it. And I can
probably tell you where the shortcut is somewhere along the
way and.
Speaker 3 (05:15):
Is not what you were seeing when you were having
So when you were you would you would. I would
assume that you get there and your guys get up
on the roof and they go, hey, maybe there's something
we should talk about here, because once that systems in place,
it's not that easy to replace the roof.
Speaker 1 (05:26):
Yeah, generally speaking, it's not easy to replace, right, So
we can get it done, certainly. We can take a
system off, put a new roof on, put a system
back on. With our crews, we can do it all
in less than a week.
Speaker 4 (05:36):
But that's not a cheap date, is it.
Speaker 1 (05:38):
It's not a cheap date now, So you want to
have your roof squight away up front. And this is
the first time that we're opening us up to to
non solar customers. So we realize that people out there
that just aren't ready for solar, don't need solar, but
they want a great roof. And there's a lot of
jargon in the roofing industry. There's a lot of confusion
out there, and so really a lot of claims, a
(05:59):
lot of a lot of claims. Yeah, a lot of.
Speaker 3 (06:01):
Claims on this radio station alone, I mean there is yeah,
and you know, and I'm not saying anybody's.
Speaker 4 (06:08):
Good or bad, but yeah, you're right. Everybody's the best, right,
everybody's the best.
Speaker 1 (06:12):
Yeah.
Speaker 3 (06:12):
So now I'm going to put you on the spot here, Adam,
because you set yourself up for it, and I'm an opportunist. Fantastic,
What do you do differently than the other guys are
going to do?
Speaker 1 (06:21):
Yeah, So what we're going to do differently is materials.
Every material, even down to the nails. We've looked at
it and said, what's going to be the best for
long term durability, for the highest wind resistance. So we
offer the highest wind resistance in the whole industry, one
hundred and forty miles per hour. We're going to give
you a roof that is designed for your home. So
(06:43):
a lot of people don't understand that homes built before
twenty twelve have a different air leakage requirement than homes
built after twenty twelve, So you need a different roof
design that accommodates for that air leakage and that infiltration
and moisture management. And we don't know anyone that even
thinks about that roof industry currently.
Speaker 3 (07:03):
So I never thought about that, which makes perfect sense.
Improperly vented roofing and improperly insulated addicts and stuff. Is
going to compromise any solar you do, right, I mean going.
Speaker 1 (07:15):
To compromise the whole roof system.
Speaker 4 (07:16):
Yeah.
Speaker 3 (07:17):
And and the solar in and of itself isn't going
to be as efficient if it's if it's fighting those
other things, right, correct, So makes good sense to me.
Are you guys busy with roofing now?
Speaker 1 (07:29):
We are busy? Yeah, certainly. Did this all start yeah,
so we've been doing it for a little while now,
we've kind of not made a debut. We want to
kind of get everything going and really make it a
very focused effort. We want to do it the right way,
do it well, and so that takes time. And so
now we're to the point where we're saying, let's open it
up to our non solar customers and let anyone who
(07:50):
wants a no compromise, no shortcut roof come on and
have one.
Speaker 3 (07:54):
How important is cleaning a roof before solar Is that important?
Or is it just something for a visual?
Speaker 1 (07:58):
Yeah, it's just a it's just a visual, you know.
But one of the things that goes along with the cleaning,
besides the visual is the rest of the roof, right,
So the cleaning for the rest roof is really important
because the cleaning actually rejuvenates the roof. I call it
lotion for your roof. It goes, it soaks into the shingles,
it actually makes them pliable again. So underneath the solar
those shingles don't care, right, But it's the other part
(08:19):
of the roof that needs to be pliable and have
that long lasting durability. And it's you know, we can
do the cleaning and the treatment for a fractional cost
of a new roof, but for many people that are like,
you know what, I just want to get a whole
new roof. Let's just be done with.
Speaker 4 (08:30):
Yeah, because how long is the solar system going to last?
Speaker 1 (08:32):
We're looking at forty or fifty years, so.
Speaker 3 (08:34):
And I as I know, unless something's changed in the
very recent past, fifty years is about the maximum roof warranty,
isn't it.
Speaker 1 (08:45):
Yeah, fifty years of the maxim two years is what
we offer. And the truth is most roofs in Wisconsin,
this is a data I found out there last seven
to ten years because they're installed improperly, they're installed with
poor quality materials. So a roof's a roofs roofs what
people think, but that's not true entirely.
Speaker 3 (09:03):
You know, my experience has been adam that I think
I've said this a dozen times, that anybody can be
a roofer and anybody can be a painter. In other words,
that's the tagline here. But I think everybody thinks that
they can roof or they know somebody who can. Let's
get the guys together. It's easy to put on a roof,
(09:24):
and it is easy to put on a roof. It's
all the other stuff. It's the flashings, it's the proper preparation,
it's laying the felt down properly. It's all of those
ice and water shield and you know, I've had people
ask me does the ice and water shall go over
the edge of the gutter or does it just stop
at the gutter, And.
Speaker 4 (09:42):
That's where you run into trouble. And it's the same
with painting.
Speaker 3 (09:45):
Everybody can sling a brush, but not everybody can cut
a line, so it's kind of the same thing. So
I would imagine that part of the reason that you
got into this end of the business is because the
roofers were probably holding up the solar and st relations too,
weren't they.
Speaker 1 (10:01):
Yeah, there's certainly some of that. And the other thing
we ran into was when you ask a roof if
somebody needs a new roof, the answer is always yes, Yeah,
that's true. And so we kind of got tired of
that hearing you know, roofs that we saw that were
clearly not And we're in, you know, just thousands of
roofs a year, so we've been in attics, you know,
hundreds of homes a year, so we know more attic
(10:24):
spaces and more roof assemblies than probably most roofers out there.
And we would hear stories, oh we need a new roof.
You don't need a new roof. That's simply someone's selling
a new roof. We had one customer that had a
five year old roof, and I was like, WA's this
roofer comes out? Oh you need a roof, it's five
year old roof. They don't need an a roof.
Speaker 3 (10:43):
Well, you know what's funny is I had just recently
we had the hail go through I would say, in
the last two months. Sure, and of course you know
the cockroaches came out from under the rocks. Oh yeah,
And I had. I got hit with four or five
broche and people walking up to my house, the stormchasers,
with the many of them Illinois plates, and amazingly enough,
(11:08):
I can't imagine in this day and age how this
can happen.
Speaker 4 (11:11):
But I have three or four neighbors that got taken
into that.
Speaker 3 (11:16):
Oh yeah, and I don't know the company, but what
I do know is that they're not located here, so
any service is going to be a nightmare, you know,
if they got to drive in from Illinois or South
Carolina or wherever to get service. I'm always a big
one for like roofing, windows, siding, that should all be
done locally because odds are you're going to have issues somewhere.
(11:37):
You're going to have to recalk a couple things, or
you're going to have to touch something up. It's nice
to know that the company that did that has a
warranty and is going to take care of that absolutely.
Speaker 4 (11:45):
And we're going to take a short break.
Speaker 3 (11:47):
When we come back, let's talk some more about I
want to talk a little bit more about solar too,
because I think it's an infantile stage in Wisconsin, really,
isn't it correct? Yeah, all right, we will return after
these messages on News Talk eleven thirty wi ISN Newstock
eleven thirty WISN returning from break Nick the Construction Grow Listen.
(12:10):
If you're thinking about a remodeling project, you already know
the tagline. Anybody that listens to this show knows what
I'm going to say now because I say it the
same way every time, and I say I'm going to
say it the same way every time. If you're thinking
about a remodeling project, get a few opinions, make one
of those hours. We'd love to come out and talk
to you about an addition, a rec room, a kitchen,
a bathroom. Kurzner is the only company in Wisconsin when
(12:31):
the Better Business Bureau Torch Award for Ethics and Integrity
three times. Nobody in our industry has done that as
far as I know at this point, and we have
over seventy regional, national, and local awards for our works.
So you'd be dealing with somebody who's been around since
nineteen sixty six. Give us a call at two six'
two five six seven twenty five, hundred or you can
reach us on the web at kurznerink dot. Com if
(12:52):
you're just tuning. IN i have a returning, guest fascinating.
Individual i've learned so much from, you AND i can't
say that as long As i've been, AROUND i can't
say that about too many people. ANYMORE i Have Adam
kolker here from wats Up, roofing wats Up. SOLAR i
wanted to talk to you about another thing that you
brought up on Break, adam AND i think there's going
(13:14):
to be a missed opportunity here for a lot of.
People why don't you explain The did this come up
with the big beautiful?
Speaker 1 (13:20):
Bill, yeah it did. So part of that was the
solar tax credit for residential ends at the end of this,
year and so a couple of things with that. One
if you've been thinking about, it now's the. Time we
still do have some spots substantial. Credit it's thirty. Percent,
yeah thirty percent is not, small yeah H so we
deal studient house spots the.
Speaker 4 (13:41):
End of the.
Speaker 1 (13:41):
Year but another thing to warn everyone, about and we've
been sort of spreading this, out is that be careful
who you buy, from because at the end of the,
year if they only do residential, work they're going to be.
Gone they're gonna be packing. In so for, us why
do you say, That, well because once the tax credit goes,
away you, know we've seen from other instances throughout the
co that business is going to go down somewhere between
(14:03):
seventy and ninety.
Speaker 4 (14:03):
Percent so even with energy bills guaranteed to go.
Speaker 1 (14:07):
Up, yeah our energy is not as expensive as Like,
California so the math works out and it adds a
lot more to. It so for, HERE i think it's
going to see a seventy to ninety percent drop in.
Residential we do, commercial so we've got a lot of work.
There we also do, generators we do, roofing and so
all that helps us balance our. Business plus we're a
(14:27):
debt free, company so we're going to be here long
after all the. Others but for a company that's doing,
solar that's heavily focused only in, residential they're going to be.
Speaker 4 (14:36):
Gone what what are the?
Speaker 3 (14:38):
SAVINGS i mean if you're in a, NUTSHELL i know
you get this asked all the time and you want
to do all the but in a, nutshell what kind
of money are we talking? About if you put on
an average, home how much are you saving and?
Speaker 1 (14:47):
Energy, yeah so the easier way to look at it
is what are you paying for? Energy Right so over long,
term you're basically paying one third the cost of. Energy
so to buy a solar panel, system that energy costs
about a third of what you're buying it for right
now out of the. Meter, now, obviously is that goes,
up it gets even more profitable because your solar price is.
Fixed you've already got.
Speaker 4 (15:08):
To go, up doesn't.
Speaker 1 (15:08):
It it's gonna go. Up, yeah got what we're seeing
on average right. Now so we saw six percent roughly last.
Year there's already another six percent approved Of january of this.
Year so you're going to see those percentages kind of
staying around that and really sort of pace that.
Speaker 3 (15:21):
Inflation the other THING i think that that a lot
of people don't think. About i'm not an electric car guy.
Yet i'm Just i'm not saying it's not in the,
future but right NOW i don't trust.
Speaker 4 (15:30):
THEM i. DON'T i don't feel good about.
Speaker 3 (15:31):
Them but as we get more and more into electric,
cars you, know all of these devices that we're constantly,
charging all of the tools that people are using are
using electric now all of that stuff is coming, in
it's got to go up because it's going to cost
more to produce, it isn't?
Speaker 1 (15:50):
It? Right AND i think the really interesting about electric
cars that people maybe don't understand is two. Things one
electric car uses about as much electricity as your whole,
house so it pretty which doubles your electric usage of
them are two twenty aren't? They, yeah they're all two
twenties here they.
Speaker 4 (16:05):
Are.
Speaker 1 (16:05):
Yeah, yeah so they're they're gonna it's like welding it, is,
yeah but up doing it for you, know six hours a. Day,
Yeah so that's really what happens. There your bill's going to.
Double but more, importantly if you fill your car with
the solar energy that you've already bought on your, roof
it's like filling your car up at dollars seventy five a.
Gallon so where do you know you can buy gas
for dollars seventy five a gallon for the next forty.
Speaker 3 (16:27):
Years, well and the other THING i think about any
anytime you can generate your own, electricity whether that's through, generators,
water or, solar you're fixing your cost really absolutely what it.
Is it's about fixing your cost in stone at at
a price today is this is an interesting QUESTION i answer,
(16:47):
it are you seeing that the houses that you're putting
solar on or do you have any data that tells
the value of that house going up or?
Speaker 1 (16:56):
Down, yeah SO i can actually tell you real world.
Example so we had a customer that lived in his
house two, years sold his house because his job was,
moving had not planned on selling it in two. Years
he was able to sell his house at a, profit
not just because the, markets but WHEN i talked to
(17:16):
the homeowners that bought the house because we did a
warranty transferred and inspection is part of that sale, process
they said the reason why they bought the house was
because of the solar, panels because when they looked at
all the other houses in that price, category no one had.
That and so it was a basic math. Problem, Right
i've got three hundred dollars a month in electric bill
with this. House this house has no electric, Bill and
(17:36):
so they did the. Math are you?
Speaker 4 (17:38):
Serious had no Electrical?
Speaker 1 (17:39):
Yeah and this partically he had no electric. Bill, yeah
and he was actually charging an electric. Cars so you
could have basically free gas and free electricity and free.
Speaker 3 (17:46):
Everything so those those solar it's not it's not where
you're still paying a bill, ACTUALLY i think you told
me you can sell back some of the.
Speaker 1 (17:55):
Energy, yeah in this, case they're probably selling back some
because they hadn't gotten the electric cars just. Yet but
you know what was really interesting was they, said you, know,
look we stretched our budget to get into the. House
it had a swimming, pool and it was a little
bigger than they had. Planned but they were, like we
could stretch our budget because it's got free solar panel
energy coming with. It so they basically took the money
they would have paid for their electric bill and put
(18:15):
it in their. Mortgage and SO i think that's our
real telling, story is that there are people out there
that see that value and, go, wait that's three hundred
dollars a. Month i'm not paying out a. Pocket what's
the average electric? Bill average electric bill In wisconsin runs
between one fifty two.
Speaker 3 (18:30):
Fifty you, Know I'M i don't have a gigantic Holl
my bill is running four fifty to five. Hundred the
only thing we have THAT i know as a sucker
is the hot.
Speaker 4 (18:40):
Tub.
Speaker 1 (18:40):
Yeah, yeah that can certainly do it pretty good in the.
Speaker 3 (18:43):
Winter so even in my, CASE i could cut my
bill in.
Speaker 1 (18:47):
Half, Yeah, well it depends on your roof area. Too
so generally, speaking this is another thing people don't appreciate
is guess how much solar you need all your. Roof
that's pretty much how it works. Today you have to
cover your whole roof it has the correct sun exposure
to get the. Thing so depending on your, Format so
the ones that are more challenging are the two stories
because you again you've got a smaller, Footprint so smaller
(19:10):
roof ranches are the best because they have bigger, footprint
bigger area to cover. That and a ranch like a
full basement or like a split where you've got a
two story and then a single, garage those are great
to kind of put the solar on. There but, yeah generally,
speaking you could probably cut it in half or depending
on your, area we also do ground. Mounts you can
put something out on the ground and cut all your Bill.
Speaker 3 (19:33):
And you, Know i'm, smiling is because we were talking
about roofing. Today actually the solars.
Speaker 4 (19:37):
You couldn't protect your roof to a certain extent, too isn't.
Speaker 2 (19:40):
It it.
Speaker 1 (19:40):
Does, Yeah so coming out Of, california they're seeing systems
that have been on a roof for twenty five. Years
they're pulling off the solar panels and underneath the roof
is basically brand. New.
Speaker 4 (19:49):
Yeah.
Speaker 3 (19:49):
Yeah and one of the things you talked about too
is that there is a little bit of diminish as
time goes, on, Right.
Speaker 1 (19:57):
Yeah every solar panel is just a nature of the
the crystal that's designed into. It they lose it's a
fraction of a percent every. Year the panels that we,
sell at the end of thirty, years they still produce
eighty five.
Speaker 4 (20:09):
Percent so internet coming out of the they're.
Speaker 1 (20:12):
Not coming out Of. China no ours are coming out
of the.
Speaker 3 (20:14):
Year you gotta be careful when you say that, now
because it'd be a, racist, right you, know you know that.
Speaker 4 (20:18):
Works, yeah but you, Know.
Speaker 3 (20:22):
I'm not going to say All chinese products are bad
BECAUSE i use D walt tools and they're made In
china And milwaukee tools are made In china and there.
Too but there's just something About american. MADE i feel
confident With german made all of that kind of, stuff you,
know Even. JAPANESE i Think japanese really good. STUFF i
Think china is the challenge we have is the people
(20:43):
that are purveying that manufacturing are trying to maximize dollar
and that's that's where you get into problems with, roofing
that's where you get into problems with, drywall and obviously.
Speaker 1 (20:52):
Solar, yeah it was. Interesting reuters came out with a
great expos a recently where they found that a lot
of these solar electronics made In china had a sabotage
back door built. In so think about, that, Right The
chinese put in a sleeper system to be able to
switch off the solar production at. Will.
Speaker 4 (21:14):
Astonishing And i've.
Speaker 1 (21:15):
Been telling people this for years and they THOUGHT i
was a tenfoil hat. Guy and it's just not a
ten foil hat. Thing it's now.
Speaker 3 (21:21):
Proven, yeah and and and that would be. Horrible but
you know there's plenty of stories just about pharmaceutical same.
Speaker 4 (21:28):
Thing SO i, MEAN i get.
Speaker 1 (21:30):
It so where the panels, made so they made In
georgia And American, Maid American, maid and then the electronics Are,
german so again no No chinese back door slid in.
There and so you, know we get questions a lot of,
times well do you offer something that's that's less, Expensive
and everything we've seen they'd be less expensive than what
we do is got some sort of shortcutter.
Speaker 3 (21:51):
Compromise, right you're gonna you're gonna you're gonna pay now
or you're gonna pay, later exactly what one way or.
Speaker 1 (21:56):
Another and the whole bolar is you have to not
have maintenance because paying maintenance money then you're not making
your profit.
Speaker 4 (22:03):
Right, right? Right so in, roofing you want to talk
about your product for.
Speaker 1 (22:08):
Roofing, yeah so, roofing we're doing The malarkey roofing. System
it's a rubberized. Asphalt we really like. It, yeah that's
the name of. It, yeah it's out An, oregon great great.
Speaker 4 (22:18):
PRODUCT i don't know if it's such a great. Name
i'm a little worried about the, name you, know like
a bunch of malarkey to.
Speaker 1 (22:24):
Mean, Well So i'm kind of partial to it because
they have a nice green shamrock as their, logo so you,
know we like the green. Color but they do a
rubberized asphalt, product which basically means that it's a reinforcement
that most shingles don't. Have they actually pioneered the whole.
Industry so for people that you're hearing having these hail,
damage if they're not replacing their roof with A malarkey.
(22:44):
Shingle they're kind of missing the. Point they're going to
be right back to that spot.
Speaker 4 (22:49):
Now so you're saying that this is better for Hal.
Speaker 1 (22:52):
It's way better For. Hale, yeah it's way better for Hall,
way better For. Wind they have a lot more. Money you,
know it's going to be a little bit more, money
lot more. Money BUT i think you, know fundamentally you're
getting a better, product better. Warranty, again you're just getting
everything with us thought through at a higher.
Speaker 3 (23:10):
Level, WELL i know in our CONVERSATIONS i think we're
in the same mindset That i'd rather explain the price
one time than have to consistently apologize for poor, quality,
right and have a bunch of. Service SO i think
the general, public if you, can if you have the,
reputation and they buy better, things, Right it's the problem
is everybody's saying they're.
Speaker 4 (23:30):
Better.
Speaker 1 (23:30):
Right. YEAH i think you, know we went through The
malarkey product really really. Extensively from an engineering. Standpoint they've
thought of all the details of how to make the
shingle last. Longer is algae, Resistant, yeah we actually sell
our systems are not only algae, resistant but they're mold
and mildia resistant. Too so we offer a cut above of.
That so most products out there have some sort of algae,
(23:53):
resistance but none of them out there really are offering
the system we offer which does mold and mildy as,
well because we see that on a lot of. Roofs,
right they'll have no algae because algae is kind of black,
streaking but they'll have mole mildew like in. Growth and
those are actually worse than the algae because they're actually
digging into the shingles and eating away at the.
Speaker 4 (24:12):
Substrate, yeah because that becomes their their their.
Speaker 1 (24:17):
Food, yeah, exactly it's their.
Speaker 3 (24:18):
Soil and let's give out your information if somebody's thinking about,
this if it's is it the same number.
Speaker 1 (24:23):
For, everything same number for? Everything oh, ahead. Explain, Yeah
so if you're interested in the, roof you'll go us
up online at what's uproofing dot com or give us
a call at two six two four five five zero
zero one. One and your website is website is what's
uproofing dot com or what's upsolar dot.
Speaker 4 (24:40):
Com now when you say you say what's, Up i'm gonna,
say wats?
Speaker 1 (24:42):
Up we have? Both?
Speaker 4 (24:43):
Oh do you?
Speaker 1 (24:44):
With you told me that we try to keep it,
easy so.
Speaker 4 (24:47):
It's it's actually wats Like Electrical watch for the name
of the. Company. Correct, yeah you're a smart. GUY i like.
Speaker 3 (24:52):
That, hey thanks for coming on the show today and
spending some time with The guru as off as as,
always it's fascinating to talk to you because it's not
an area That i'm familiar. With i'd like to have
you on again and talk some more about, this BUT
i appreciate you coming in on A sunday man always
all Right News talk eleven thirty wiis and we will
return again next.
Speaker 4 (25:13):
Week
When you need wisdom and advice. Seek out a guru.
Speaker 2 (00:04):
When you need wisdom and advice about remodeling and design.
Lock on and listen right now to Nick the Construction Guru.
Here is award winning remodeling expert Nick Kerzner.
Speaker 3 (00:22):
You just talk eleven thirty wis and it's Nick the
Construction Guru. I have today a returning guest with another surprise.
We had you on Adam Coker from Watts up Roofing
Watts and Watts up Solar and.
Speaker 4 (00:39):
Is it what's up generators too?
Speaker 1 (00:41):
That's true.
Speaker 3 (00:41):
Yeah, So last time we talked, you came up with
a by the way, how's the leasing program going with
the Grace? Yeah, you came up with a great idea.
Tell us a little bit about your company.
Speaker 1 (00:51):
Yeah, So we're a no compromise, no shortcuts company. We're
engineering focus. You're always going to work with an engineer,
not a salesman that's there to make quota. So we're
going to give you what's best for your situation and
really work with you to have something that's durable, long lasting.
If we do our job well, we won't be back
(01:11):
to see you once we're done for many many years.
Speaker 3 (01:14):
Well the solar thing in Wisconsin. We've talked about that
several times on the show. I think a lot of
people believe that this is maybe not the place for solar,
that maybe Arizona and you kind of misnomer, right.
Speaker 1 (01:28):
Right, very much misnomer. Yeah, tell us a little bit
about it. Yeah, So with solar, we're very close to
productivity with Florida or Arizona because Arizona has dust. Florida
has the African rain showers and storms that roll through.
We have none of that. So we also have cooler temperatures,
which solar panels do better in those cooler temperatures. So
it's a really great fit for Wisconsin.
Speaker 3 (01:49):
Actually, and then you came up with the storage solutions
and the what ifs with the generator and made it
affordable through leasing. That's what we talked about last time.
You want to tell us a little about that program again.
Speaker 1 (02:01):
Right, Yeah, So the leasing program, a lot of people
want backup power. It's a big upfront investment. You have
to do yearly maintenance on it. So we came up
with the leasing program first in the country to offer
it where starting as low as nine one dollars a month,
you can lease a generator to back up your whole house.
Speaker 3 (02:16):
And that's great because what is if you were going
to do with Adam on a Let's say somebody goes
out and just hires an electrician to put in a generator.
What do you think that's going to cost for the
average ice house.
Speaker 1 (02:26):
Yeah, so it's going to range. We do only a
ten year warranty product. We only do full coal weather kits,
so our generators start at twenty below zero. Not everyone
does that. Not everyone spends the money on that. We
put in a concrete pad, so a little extra things
like that really matter. But you know you're going to
see in the in the teens, right, So.
Speaker 3 (02:46):
That's so in the teen thousands to put in a
generator system, and.
Speaker 1 (02:52):
That's a lot of money, it is.
Speaker 3 (02:54):
Yeah, so if you can make that affordable and I'm
assuming that banks aren't going to finance that, you guys
are actually doing leases, which is another thing that I
remember from the show, is that you also take care
of the service on those lease products, which is which
is another big thing because you know, you invest eighteen
twenty thousand dollars into a generator and then something goes wrong,
which can happen typically you're gonna end up footing that
(03:15):
bill as well, right.
Speaker 1 (03:16):
Yeah, And that's the beauty of it. Not only are
we covering the routine maintenance, but any problems that go wrong,
we cover the whole unit for the whole life of
the lease.
Speaker 4 (03:25):
And so here's here's the story.
Speaker 3 (03:29):
Adam texts me and says, Hey, Nick, we got to
get back on the show.
Speaker 4 (03:34):
This was our first available show.
Speaker 3 (03:36):
And one of the things that you guys are running
into many times when you put a solar system on
the roof is that the roof needs to be replaced, right,
And so you know, in our conversation just before we
started this show, you said that you were tired of
giving the giving the work away.
Speaker 4 (03:55):
So let's talk about what's up.
Speaker 1 (03:57):
Roofing, right exactly. So we were severally tired of giving
the work away and really giving the work away and
going back and seeing it not being to the standards
we want.
Speaker 4 (04:06):
You kind of lose control, right, Yeah, you lose control.
Speaker 1 (04:09):
You lose control, and the homeowner loses control because now
they're dealing with two separate contractors. And then it's you know,
he said, she said, sort of situation if there's a problem.
Speaker 3 (04:17):
Yeah, well, I know, well, I know, well, I've worked
on I think you know this on the Nary Ethics
Committee for many years.
Speaker 1 (04:23):
Absolutely, yeah, yeah.
Speaker 3 (04:25):
And so you get to a house and maybe I
would assume that when you guys go up and do
the inspection, you look at it and say, hey, you
know what, this is a great opportunity.
Speaker 4 (04:34):
For a solar system. However, the roof is compromised.
Speaker 1 (04:38):
Yeah right, yeah, So we have a number of solutions
sort of. The entry level solution is maybe your roof's
just dirty, right, it's got some algae on it, maybe
it's got some like and some mold mildew growth. We
can go in clean that, restore that roof, and that'll
really make that roof shine and look great for the future.
But for the ones that do need a new roof,
we can actually go in put a whole roof on.
(05:00):
And our solution is really simple, no compromise, no shortcuts.
We don't know anyone out there that is offering a
no compromise, no shortcuts roof. Everybody has a shortcut somewhere.
It's just a matter of finding it. And I can
probably tell you where the shortcut is somewhere along the
way and.
Speaker 3 (05:15):
Is not what you were seeing when you were having
So when you were you would you would. I would
assume that you get there and your guys get up
on the roof and they go, hey, maybe there's something
we should talk about here, because once that systems in place,
it's not that easy to replace the roof.
Speaker 1 (05:26):
Yeah, generally speaking, it's not easy to replace, right, So
we can get it done, certainly. We can take a
system off, put a new roof on, put a system
back on. With our crews, we can do it all
in less than a week.
Speaker 4 (05:36):
But that's not a cheap date, is it.
Speaker 1 (05:38):
It's not a cheap date now, So you want to
have your roof squight away up front. And this is
the first time that we're opening us up to to
non solar customers. So we realize that people out there
that just aren't ready for solar, don't need solar, but
they want a great roof. And there's a lot of
jargon in the roofing industry. There's a lot of confusion
out there, and so really a lot of claims, a
(05:59):
lot of a lot of claims. Yeah, a lot of.
Speaker 3 (06:01):
Claims on this radio station alone, I mean there is yeah,
and you know, and I'm not saying anybody's.
Speaker 4 (06:08):
Good or bad, but yeah, you're right. Everybody's the best, right,
everybody's the best.
Speaker 1 (06:12):
Yeah.
Speaker 3 (06:12):
So now I'm going to put you on the spot here, Adam,
because you set yourself up for it, and I'm an opportunist. Fantastic,
What do you do differently than the other guys are
going to do?
Speaker 1 (06:21):
Yeah, So what we're going to do differently is materials.
Every material, even down to the nails. We've looked at
it and said, what's going to be the best for
long term durability, for the highest wind resistance. So we
offer the highest wind resistance in the whole industry, one
hundred and forty miles per hour. We're going to give
you a roof that is designed for your home. So
(06:43):
a lot of people don't understand that homes built before
twenty twelve have a different air leakage requirement than homes
built after twenty twelve, So you need a different roof
design that accommodates for that air leakage and that infiltration
and moisture management. And we don't know anyone that even
thinks about that roof industry currently.
Speaker 3 (07:03):
So I never thought about that, which makes perfect sense.
Improperly vented roofing and improperly insulated addicts and stuff. Is
going to compromise any solar you do, right, I mean going.
Speaker 1 (07:15):
To compromise the whole roof system.
Speaker 4 (07:16):
Yeah.
Speaker 3 (07:17):
And and the solar in and of itself isn't going
to be as efficient if it's if it's fighting those
other things, right, correct, So makes good sense to me.
Are you guys busy with roofing now?
Speaker 1 (07:29):
We are busy? Yeah, certainly. Did this all start yeah,
so we've been doing it for a little while now,
we've kind of not made a debut. We want to
kind of get everything going and really make it a
very focused effort. We want to do it the right way,
do it well, and so that takes time. And so
now we're to the point where we're saying, let's open it
up to our non solar customers and let anyone who
(07:50):
wants a no compromise, no shortcut roof come on and
have one.
Speaker 3 (07:54):
How important is cleaning a roof before solar Is that important?
Or is it just something for a visual?
Speaker 1 (07:58):
Yeah, it's just a it's just a visual, you know.
But one of the things that goes along with the cleaning,
besides the visual is the rest of the roof, right,
So the cleaning for the rest roof is really important
because the cleaning actually rejuvenates the roof. I call it
lotion for your roof. It goes, it soaks into the shingles,
it actually makes them pliable again. So underneath the solar
those shingles don't care, right, But it's the other part
(08:19):
of the roof that needs to be pliable and have
that long lasting durability. And it's you know, we can
do the cleaning and the treatment for a fractional cost
of a new roof, but for many people that are like,
you know what, I just want to get a whole
new roof. Let's just be done with.
Speaker 4 (08:30):
Yeah, because how long is the solar system going to last?
Speaker 1 (08:32):
We're looking at forty or fifty years, so.
Speaker 3 (08:34):
And I as I know, unless something's changed in the
very recent past, fifty years is about the maximum roof warranty,
isn't it.
Speaker 1 (08:45):
Yeah, fifty years of the maxim two years is what
we offer. And the truth is most roofs in Wisconsin,
this is a data I found out there last seven
to ten years because they're installed improperly, they're installed with
poor quality materials. So a roof's a roofs roofs what
people think, but that's not true entirely.
Speaker 3 (09:03):
You know, my experience has been adam that I think
I've said this a dozen times, that anybody can be
a roofer and anybody can be a painter. In other words,
that's the tagline here. But I think everybody thinks that
they can roof or they know somebody who can. Let's
get the guys together. It's easy to put on a roof,
(09:24):
and it is easy to put on a roof. It's
all the other stuff. It's the flashings, it's the proper preparation,
it's laying the felt down properly. It's all of those
ice and water shield and you know, I've had people
ask me does the ice and water shall go over
the edge of the gutter or does it just stop
at the gutter, And.
Speaker 4 (09:42):
That's where you run into trouble. And it's the same
with painting.
Speaker 3 (09:45):
Everybody can sling a brush, but not everybody can cut
a line, so it's kind of the same thing. So
I would imagine that part of the reason that you
got into this end of the business is because the
roofers were probably holding up the solar and st relations too,
weren't they.
Speaker 1 (10:01):
Yeah, there's certainly some of that. And the other thing
we ran into was when you ask a roof if
somebody needs a new roof, the answer is always yes, Yeah,
that's true. And so we kind of got tired of
that hearing you know, roofs that we saw that were
clearly not And we're in, you know, just thousands of
roofs a year, so we've been in attics, you know,
hundreds of homes a year, so we know more attic
(10:24):
spaces and more roof assemblies than probably most roofers out there.
And we would hear stories, oh we need a new roof.
You don't need a new roof. That's simply someone's selling
a new roof. We had one customer that had a
five year old roof, and I was like, WA's this
roofer comes out? Oh you need a roof, it's five
year old roof. They don't need an a roof.
Speaker 3 (10:43):
Well, you know what's funny is I had just recently
we had the hail go through I would say, in
the last two months. Sure, and of course you know
the cockroaches came out from under the rocks. Oh yeah,
And I had. I got hit with four or five
broche and people walking up to my house, the stormchasers,
with the many of them Illinois plates, and amazingly enough,
(11:08):
I can't imagine in this day and age how this
can happen.
Speaker 4 (11:11):
But I have three or four neighbors that got taken
into that.
Speaker 3 (11:16):
Oh yeah, and I don't know the company, but what
I do know is that they're not located here, so
any service is going to be a nightmare, you know,
if they got to drive in from Illinois or South
Carolina or wherever to get service. I'm always a big
one for like roofing, windows, siding, that should all be
done locally because odds are you're going to have issues somewhere.
(11:37):
You're going to have to recalk a couple things, or
you're going to have to touch something up. It's nice
to know that the company that did that has a
warranty and is going to take care of that absolutely.
Speaker 4 (11:45):
And we're going to take a short break.
Speaker 3 (11:47):
When we come back, let's talk some more about I
want to talk a little bit more about solar too,
because I think it's an infantile stage in Wisconsin, really,
isn't it correct? Yeah, all right, we will return after
these messages on News Talk eleven thirty wi ISN Newstock
eleven thirty WISN returning from break Nick the Construction Grow Listen.
(12:10):
If you're thinking about a remodeling project, you already know
the tagline. Anybody that listens to this show knows what
I'm going to say now because I say it the
same way every time, and I say I'm going to
say it the same way every time. If you're thinking
about a remodeling project, get a few opinions, make one
of those hours. We'd love to come out and talk
to you about an addition, a rec room, a kitchen,
a bathroom. Kurzner is the only company in Wisconsin when
(12:31):
the Better Business Bureau Torch Award for Ethics and Integrity
three times. Nobody in our industry has done that as
far as I know at this point, and we have
over seventy regional, national, and local awards for our works.
So you'd be dealing with somebody who's been around since
nineteen sixty six. Give us a call at two six'
two five six seven twenty five, hundred or you can
reach us on the web at kurznerink dot. Com if
(12:52):
you're just tuning. IN i have a returning, guest fascinating.
Individual i've learned so much from, you AND i can't
say that as long As i've been, AROUND i can't
say that about too many people. ANYMORE i Have Adam
kolker here from wats Up, roofing wats Up. SOLAR i
wanted to talk to you about another thing that you
brought up on Break, adam AND i think there's going
(13:14):
to be a missed opportunity here for a lot of.
People why don't you explain The did this come up
with the big beautiful?
Speaker 1 (13:20):
Bill, yeah it did. So part of that was the
solar tax credit for residential ends at the end of this,
year and so a couple of things with that. One
if you've been thinking about, it now's the. Time we
still do have some spots substantial. Credit it's thirty. Percent,
yeah thirty percent is not, small yeah H so we
deal studient house spots the.
Speaker 4 (13:41):
End of the.
Speaker 1 (13:41):
Year but another thing to warn everyone, about and we've
been sort of spreading this, out is that be careful
who you buy, from because at the end of the,
year if they only do residential, work they're going to be.
Gone they're gonna be packing. In so for, us why
do you say, That, well because once the tax credit goes,
away you, know we've seen from other instances throughout the
co that business is going to go down somewhere between
(14:03):
seventy and ninety.
Speaker 4 (14:03):
Percent so even with energy bills guaranteed to go.
Speaker 1 (14:07):
Up, yeah our energy is not as expensive as Like,
California so the math works out and it adds a
lot more to. It so for, HERE i think it's
going to see a seventy to ninety percent drop in.
Residential we do, commercial so we've got a lot of work.
There we also do, generators we do, roofing and so
all that helps us balance our. Business plus we're a
(14:27):
debt free, company so we're going to be here long
after all the. Others but for a company that's doing,
solar that's heavily focused only in, residential they're going to be.
Speaker 4 (14:36):
Gone what what are the?
Speaker 3 (14:38):
SAVINGS i mean if you're in a, NUTSHELL i know
you get this asked all the time and you want
to do all the but in a, nutshell what kind
of money are we talking? About if you put on
an average, home how much are you saving and?
Speaker 1 (14:47):
Energy, yeah so the easier way to look at it
is what are you paying for? Energy Right so over long,
term you're basically paying one third the cost of. Energy
so to buy a solar panel, system that energy costs
about a third of what you're buying it for right
now out of the. Meter, now, obviously is that goes,
up it gets even more profitable because your solar price is.
Fixed you've already got.
Speaker 4 (15:08):
To go, up doesn't.
Speaker 1 (15:08):
It it's gonna go. Up, yeah got what we're seeing
on average right. Now so we saw six percent roughly last.
Year there's already another six percent approved Of january of this.
Year so you're going to see those percentages kind of
staying around that and really sort of pace that.
Speaker 3 (15:21):
Inflation the other THING i think that that a lot
of people don't think. About i'm not an electric car guy.
Yet i'm Just i'm not saying it's not in the,
future but right NOW i don't trust.
Speaker 4 (15:30):
THEM i. DON'T i don't feel good about.
Speaker 3 (15:31):
Them but as we get more and more into electric,
cars you, know all of these devices that we're constantly,
charging all of the tools that people are using are
using electric now all of that stuff is coming, in
it's got to go up because it's going to cost
more to produce, it isn't?
Speaker 1 (15:50):
It? Right AND i think the really interesting about electric
cars that people maybe don't understand is two. Things one
electric car uses about as much electricity as your whole,
house so it pretty which doubles your electric usage of
them are two twenty aren't? They, yeah they're all two
twenties here they.
Speaker 4 (16:05):
Are.
Speaker 1 (16:05):
Yeah, yeah so they're they're gonna it's like welding it, is,
yeah but up doing it for you, know six hours a. Day,
Yeah so that's really what happens. There your bill's going to.
Double but more, importantly if you fill your car with
the solar energy that you've already bought on your, roof
it's like filling your car up at dollars seventy five a.
Gallon so where do you know you can buy gas
for dollars seventy five a gallon for the next forty.
Speaker 3 (16:27):
Years, well and the other THING i think about any
anytime you can generate your own, electricity whether that's through, generators,
water or, solar you're fixing your cost really absolutely what it.
Is it's about fixing your cost in stone at at
a price today is this is an interesting QUESTION i answer,
(16:47):
it are you seeing that the houses that you're putting
solar on or do you have any data that tells
the value of that house going up or?
Speaker 1 (16:56):
Down, yeah SO i can actually tell you real world.
Example so we had a customer that lived in his
house two, years sold his house because his job was,
moving had not planned on selling it in two. Years
he was able to sell his house at a, profit
not just because the, markets but WHEN i talked to
(17:16):
the homeowners that bought the house because we did a
warranty transferred and inspection is part of that sale, process
they said the reason why they bought the house was
because of the solar, panels because when they looked at
all the other houses in that price, category no one had.
That and so it was a basic math. Problem, Right
i've got three hundred dollars a month in electric bill
with this. House this house has no electric, Bill and
(17:36):
so they did the. Math are you?
Speaker 4 (17:38):
Serious had no Electrical?
Speaker 1 (17:39):
Yeah and this partically he had no electric. Bill, yeah
and he was actually charging an electric. Cars so you
could have basically free gas and free electricity and free.
Speaker 3 (17:46):
Everything so those those solar it's not it's not where
you're still paying a bill, ACTUALLY i think you told
me you can sell back some of the.
Speaker 1 (17:55):
Energy, yeah in this, case they're probably selling back some
because they hadn't gotten the electric cars just. Yet but
you know what was really interesting was they, said you, know,
look we stretched our budget to get into the. House
it had a swimming, pool and it was a little
bigger than they had. Planned but they were, like we
could stretch our budget because it's got free solar panel
energy coming with. It so they basically took the money
they would have paid for their electric bill and put
(18:15):
it in their. Mortgage and SO i think that's our
real telling, story is that there are people out there
that see that value and, go, wait that's three hundred
dollars a. Month i'm not paying out a. Pocket what's
the average electric? Bill average electric bill In wisconsin runs
between one fifty two.
Speaker 3 (18:30):
Fifty you, Know I'M i don't have a gigantic Holl
my bill is running four fifty to five. Hundred the
only thing we have THAT i know as a sucker
is the hot.
Speaker 4 (18:40):
Tub.
Speaker 1 (18:40):
Yeah, yeah that can certainly do it pretty good in the.
Speaker 3 (18:43):
Winter so even in my, CASE i could cut my
bill in.
Speaker 1 (18:47):
Half, Yeah, well it depends on your roof area. Too
so generally, speaking this is another thing people don't appreciate
is guess how much solar you need all your. Roof
that's pretty much how it works. Today you have to
cover your whole roof it has the correct sun exposure
to get the. Thing so depending on your, Format so
the ones that are more challenging are the two stories
because you again you've got a smaller, Footprint so smaller
(19:10):
roof ranches are the best because they have bigger, footprint
bigger area to cover. That and a ranch like a
full basement or like a split where you've got a
two story and then a single, garage those are great
to kind of put the solar on. There but, yeah generally,
speaking you could probably cut it in half or depending
on your, area we also do ground. Mounts you can
put something out on the ground and cut all your Bill.
Speaker 3 (19:33):
And you, Know i'm, smiling is because we were talking
about roofing. Today actually the solars.
Speaker 4 (19:37):
You couldn't protect your roof to a certain extent, too isn't.
Speaker 2 (19:40):
It it.
Speaker 1 (19:40):
Does, Yeah so coming out Of, california they're seeing systems
that have been on a roof for twenty five. Years
they're pulling off the solar panels and underneath the roof
is basically brand. New.
Speaker 4 (19:49):
Yeah.
Speaker 3 (19:49):
Yeah and one of the things you talked about too
is that there is a little bit of diminish as
time goes, on, Right.
Speaker 1 (19:57):
Yeah every solar panel is just a nature of the
the crystal that's designed into. It they lose it's a
fraction of a percent every. Year the panels that we,
sell at the end of thirty, years they still produce
eighty five.
Speaker 4 (20:09):
Percent so internet coming out of the they're.
Speaker 1 (20:12):
Not coming out Of. China no ours are coming out
of the.
Speaker 3 (20:14):
Year you gotta be careful when you say that, now
because it'd be a, racist, right you, know you know that.
Speaker 4 (20:18):
Works, yeah but you, Know.
Speaker 3 (20:22):
I'm not going to say All chinese products are bad
BECAUSE i use D walt tools and they're made In
china And milwaukee tools are made In china and there.
Too but there's just something About american. MADE i feel
confident With german made all of that kind of, stuff you,
know Even. JAPANESE i Think japanese really good. STUFF i
Think china is the challenge we have is the people
(20:43):
that are purveying that manufacturing are trying to maximize dollar
and that's that's where you get into problems with, roofing
that's where you get into problems with, drywall and obviously.
Speaker 1 (20:52):
Solar, yeah it was. Interesting reuters came out with a
great expos a recently where they found that a lot
of these solar electronics made In china had a sabotage
back door built. In so think about, that, Right The
chinese put in a sleeper system to be able to
switch off the solar production at. Will.
Speaker 4 (21:14):
Astonishing And i've.
Speaker 1 (21:15):
Been telling people this for years and they THOUGHT i
was a tenfoil hat. Guy and it's just not a
ten foil hat. Thing it's now.
Speaker 3 (21:21):
Proven, yeah and and and that would be. Horrible but
you know there's plenty of stories just about pharmaceutical same.
Speaker 4 (21:28):
Thing SO i, MEAN i get.
Speaker 1 (21:30):
It so where the panels, made so they made In
georgia And American, Maid American, maid and then the electronics Are,
german so again no No chinese back door slid in.
There and so you, know we get questions a lot of,
times well do you offer something that's that's less, Expensive
and everything we've seen they'd be less expensive than what
we do is got some sort of shortcutter.
Speaker 3 (21:51):
Compromise, right you're gonna you're gonna you're gonna pay now
or you're gonna pay, later exactly what one way or.
Speaker 1 (21:56):
Another and the whole bolar is you have to not
have maintenance because paying maintenance money then you're not making
your profit.
Speaker 4 (22:03):
Right, right? Right so in, roofing you want to talk
about your product for.
Speaker 1 (22:08):
Roofing, yeah so, roofing we're doing The malarkey roofing. System
it's a rubberized. Asphalt we really like. It, yeah that's
the name of. It, yeah it's out An, oregon great great.
Speaker 4 (22:18):
PRODUCT i don't know if it's such a great. Name
i'm a little worried about the, name you, know like
a bunch of malarkey to.
Speaker 1 (22:24):
Mean, Well So i'm kind of partial to it because
they have a nice green shamrock as their, logo so you,
know we like the green. Color but they do a
rubberized asphalt, product which basically means that it's a reinforcement
that most shingles don't. Have they actually pioneered the whole.
Industry so for people that you're hearing having these hail,
damage if they're not replacing their roof with A malarkey.
(22:44):
Shingle they're kind of missing the. Point they're going to
be right back to that spot.
Speaker 4 (22:49):
Now so you're saying that this is better for Hal.
Speaker 1 (22:52):
It's way better For. Hale, yeah it's way better for Hall,
way better For. Wind they have a lot more. Money you,
know it's going to be a little bit more, money
lot more. Money BUT i think you, know fundamentally you're
getting a better, product better. Warranty, again you're just getting
everything with us thought through at a higher.
Speaker 3 (23:10):
Level, WELL i know in our CONVERSATIONS i think we're
in the same mindset That i'd rather explain the price
one time than have to consistently apologize for poor, quality,
right and have a bunch of. Service SO i think
the general, public if you, can if you have the,
reputation and they buy better, things, Right it's the problem
is everybody's saying they're.
Speaker 4 (23:30):
Better.
Speaker 1 (23:30):
Right. YEAH i think you, know we went through The
malarkey product really really. Extensively from an engineering. Standpoint they've
thought of all the details of how to make the
shingle last. Longer is algae, Resistant, yeah we actually sell
our systems are not only algae, resistant but they're mold
and mildia resistant. Too so we offer a cut above of.
That so most products out there have some sort of algae,
(23:53):
resistance but none of them out there really are offering
the system we offer which does mold and mildy as,
well because we see that on a lot of. Roofs,
right they'll have no algae because algae is kind of black,
streaking but they'll have mole mildew like in. Growth and
those are actually worse than the algae because they're actually
digging into the shingles and eating away at the.
Speaker 4 (24:12):
Substrate, yeah because that becomes their their their.
Speaker 1 (24:17):
Food, yeah, exactly it's their.
Speaker 3 (24:18):
Soil and let's give out your information if somebody's thinking about,
this if it's is it the same number.
Speaker 1 (24:23):
For, everything same number for? Everything oh, ahead. Explain, Yeah
so if you're interested in the, roof you'll go us
up online at what's uproofing dot com or give us
a call at two six two four five five zero
zero one. One and your website is website is what's
uproofing dot com or what's upsolar dot.
Speaker 4 (24:40):
Com now when you say you say what's, Up i'm gonna,
say wats?
Speaker 1 (24:42):
Up we have? Both?
Speaker 4 (24:43):
Oh do you?
Speaker 1 (24:44):
With you told me that we try to keep it,
easy so.
Speaker 4 (24:47):
It's it's actually wats Like Electrical watch for the name
of the. Company. Correct, yeah you're a smart. GUY i like.
Speaker 3 (24:52):
That, hey thanks for coming on the show today and
spending some time with The guru as off as as,
always it's fascinating to talk to you because it's not
an area That i'm familiar. With i'd like to have
you on again and talk some more about, this BUT
i appreciate you coming in on A sunday man always
all Right News talk eleven thirty wiis and we will
return again next.
Speaker 4 (25:13):
Week
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