Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Welcome to Dear America, where your voice matters and every
vote counts. Join us as we explore the power of
black and brown communities and shaping our future. It's time
to make your mark and be heard.
Speaker 2 (00:17):
Hello everyone, this is Dear America with Chanelle Barnes and
I am so excited to be joined today with Jennifer Gomezquejo,
the visionary founder of LeRose at Teleiar, whose journey from
Ecuador to becoming a celebrated floral designer in New York
beautifully illustrates the power of following one's passion. Jennifer, thank
(00:39):
you so much for being here. And also I just
want to note for our audience, Jennifer has a very
special announcement that she wants to make toward the end
of the show, So we want to make sure that
you all tune in toward the end of the show.
Speaker 3 (00:52):
All right, Yeah, so, Jennifer, thank you so much for
having me chanel.
Speaker 4 (00:56):
Yes, not a problem.
Speaker 2 (00:58):
Your story begins in Ecuador, a country known for its
natural beauty. Can you share a bit about your early
experience with flowers and how that shaped your perspective in
beauty and storytelling?
Speaker 5 (01:10):
Yeah, of course. Well, first of all. I'm super happy
to see you again.
Speaker 3 (01:15):
We met during the Dear America screening here in New
York and instantly connected, So thank you for having me here.
I've always been surrounded by flowers in Ecuador. I was
born in Ecuador and then I came here to the
States when I was around six years old. But thinking
back on my childhood, my family and I used to
live in Guayaquil, and Guayaquila is a city. It's a
(01:37):
coast city, but we had a beautiful garden. And the
moment when I really realized that that was something that
I was super important to me was when I started
bonding with my grandmother through flowers.
Speaker 5 (01:48):
She used to love to cultivate the garden.
Speaker 3 (01:50):
She had beautiful orchids throughout the house and I used
to always see her arrange them, and I was like,
this really not only makes you know people happy, but
the happiness that you get from being around beauty, you
can give it to the people that you love. And
I think there's nothing more special than doing that, and
that's kind of been my driving force and factor for
creating this company.
Speaker 2 (02:11):
Absolutely, I wonder if you could share a little bit
more about the bond with your grandmother and just how
that started to develop even more of what you are
doing right now today.
Speaker 5 (02:21):
Yeah, of course.
Speaker 3 (02:22):
So unfortunately, my grandma passed away around the four years ago,
and I always knew that I wanted to do something
to honor her.
Speaker 5 (02:33):
Our bond was super special.
Speaker 3 (02:35):
She was like a mother to me because when I
was a nequitar, she raised me for some time.
Speaker 5 (02:39):
And just I.
Speaker 3 (02:41):
Remember gifting her flowers regularly, very frequently, and seeing the
smile on her face whenever I gave her flowers, and
seeing the smile on her face whenever she was around them.
Speaker 5 (02:52):
That was something that's priceless to me. And to know
that I.
Speaker 3 (02:54):
Can do that to so many people, it's just something
that I live for.
Speaker 4 (03:00):
And thank you so much for sharing that story.
Speaker 2 (03:02):
I recently lost my grandmother and at her funeral, the
only thing we had were roses, and I was gracious
enough to receive roses from you today, and so I'm
just so grateful for that, and thank you.
Speaker 4 (03:15):
Thank you for sharing that story.
Speaker 2 (03:17):
You pursued your education at Flowers School in New York,
learning from industry leaders. What was that experience like and
how did it shape your approach to floral design.
Speaker 3 (03:28):
Yeah, so previously to join to joining Flower School, I
studied literature and I've always been a romantic at heart,
so I love like Roman stories, novels, and it's something
that I enjoyed and telling stories, hearing stories not only
about you know, fiction, but in general, like from people
around me, and that really influenced me. I didn't know
how it would influence me, but it influenced me. Once
(03:51):
I started working in my family's catering business and Hidden City,
New York, I realized that it was, you know, there
was an opportunity to tell stories in a very beautiful
way through decor and flowers, and I pursued it serious
and I was like, this is something I've always loved doing.
It's been a hobby of mine, something that I deeply appreciate.
Speaker 5 (04:11):
And I was like, I'm going to go.
Speaker 3 (04:12):
Into Floral de Science School and think I was. You
know how, I've received a lot of support. I learned
so many techniques. You know, you think it's easy because
a lot of people say, oh, you know, you're just.
Speaker 5 (04:22):
Playing with flowers whole day.
Speaker 3 (04:23):
No, a lot of a lot of war goes into it.
Speaker 4 (04:26):
There's so much more. I'm sure I've seen your design.
Speaker 3 (04:30):
And then just knowing the right techniques to use and
learning how to like For me, it's super important, like
I said before, to tell stories and learning with my
clients exactly what they want to present, whether it's an event,
whether it's a gift where it's like a brand telling
me like, this is what we stand for and this
is what I want like my event to reflect through
(04:51):
the flowers that you bring. That's something I take very seriously.
Speaker 4 (04:55):
So can you give me.
Speaker 2 (04:56):
An example of a project that you've worked on over
the time that you've been doing this work that you're
most proud of and that captures the essence of your
ability to be able to tell stories through your creative work.
Speaker 3 (05:08):
Yeah, of course, so so many jump to mind. I'll
have to mention, you know, the project that I did
with Dear America. That was some one thing that was
really close to heart for me. Just being able to
be there to bring beauty to such an important cause.
I think that's really what we're about, because I you know,
(05:28):
shaping the story and incentivizing women of color to vote
and knowing that they hold power and how could I
you know, bring that forth in the event. And then
we gave the single rosses to every woman that attended
to you know, to kind of let them know, like
you have this power, but you don't have to, you know, sacrifice.
Speaker 5 (05:48):
Any of your femininity.
Speaker 3 (05:50):
Like this is what we stand for a flower to
remind you of the beauty that you hold.
Speaker 2 (05:53):
Absolutely and for those who are catching up. I in
partnership with Freedom Studios and Cinema stry LLC produced a
film called Deer America A Letter from Black Women, where
Les Rose at Alier came in and they actually sponsored
the flowers for our event.
Speaker 4 (06:11):
It was a beautiful time.
Speaker 2 (06:12):
Each woman walked away with the rose and we were
so excited to be able to partner with you in
that way. So thank you so much for that. What
aspects of nature inspire you the most in your work
and how do you incorporate them into your designs?
Speaker 3 (06:26):
Yeah, so I love to play with the different forms,
like the different forms that you see in nature. There's
different designs we call them in in floral design, and
you have like you're very modern chic, and usually those
are very uniform, like it's a dome shape. There's not
a lot of variety with the heights, but then the
most natural ones and some of My favorites are the
one that mimic nature, so those garden style or more
(06:50):
asymmetrical like more of an organic design, and that's when
you really like it's still arranged, like, there's still a
lot of work that comes into it, but it's made
to look in a very garden like way. It's very fluttery,
very very nature like. So that's that's kind of what
I envision when I look at a garden and then
I have to put it in a vase.
Speaker 5 (07:09):
It's really it's really amazing the way they can do that.
Speaker 4 (07:11):
Absolutely, and I mean above all else.
Speaker 2 (07:14):
You are a business woman and to actually start a business,
I imagine it required a lot of you know, you
just first making that decision and then pursuing those steps.
Speaker 4 (07:25):
Can you talk to us a little bit.
Speaker 2 (07:26):
About that for our listeners who are just thinking about
owning a business but not sure where to start.
Speaker 5 (07:32):
Yeah, of course.
Speaker 3 (07:33):
I think the biggest advice that I could give anybody
thinking about starting a business is to just start. There's
always going to be something that you don't know, there's
always going to be something that you're afraid of, but
just you're.
Speaker 5 (07:46):
Learning in the way.
Speaker 3 (07:47):
I've learned so many things and it's been such a
beautiful journey, not only through you know, school, but to
the people that I've met daily, regular people that I've
met throughout building my business, and that taught me so much.
It's it's a journey that's hard, and entrepreneurship is not easy,
but it's something that's really really worth it.
Speaker 5 (08:05):
So trust and believe in yourself.
Speaker 3 (08:07):
Believe that you're going to figure it out and that
you're gonna be successful.
Speaker 5 (08:12):
It's always have to be your your your driving force.
Believe in yourself.
Speaker 4 (08:15):
And what has been your biggest learning so far?
Speaker 3 (08:19):
My biggest learning so far, I would say going you know,
going along what I just said is that I will
have the tools that God will grant me the tools
to figure things out to you know, develop myself and
my company in the best way possible. You're always learning,
you're always growing, You're always evolving. So keeping that in
mind and never being stagnant and never wanting to just
(08:41):
be in a box. Thinking outside that box will you know,
and being flexible will get you to so far.
Speaker 2 (08:47):
Absolutely, And as a Latina entrepreneur in the luxury events industry,
what unique perspectives do you bring to the work that
you think sets you apart.
Speaker 3 (08:58):
Yeah, so Latina entrepreneur, I won't say, you know, there's
always challenges that we face, and you know, going above
and beyond from my clients, showing them that I work with.
I've worked with luxury brands. I work with Belmont, I've
worked with big name hold brands, but I also work
(09:19):
with my Day you know, people that are like me,
like Ja and being able to provide that piece of
luxury to their events. It's really something that makes me
feel so happy, amazing.
Speaker 4 (09:30):
I love it.
Speaker 2 (09:31):
Had there been moments when your identity as an Ecuadorian
woman has actually become a strength in connecting with clients
or telling their stories through flowers.
Speaker 5 (09:42):
Yeah, of course.
Speaker 3 (09:42):
So whenever I tell people like, oh, I'm from my color,
like oh those where where the best flowers come from?
Speaker 4 (09:48):
I'm like, yes, believe me.
Speaker 5 (09:52):
But it's just I speak fluenced.
Speaker 3 (09:54):
Spanish is my first language, so getting to speak to
people in my native language is always. Connecting with people
from big companies that are Latin American and they just
feel very acquainted with me, They feel very familiar. Latin
culture is very warm, so I always treat my clients
like their family. So I think that's something that sets
(10:14):
me apart from like your typical I don't want to
any name, but like any anything that you find online
that doesn't have that personal touch.
Speaker 4 (10:23):
Absolutely.
Speaker 2 (10:24):
How important has it been for you to see other
Latina entrepreneurs succeeding in the industry, and how do you
hope your success might inspire the next generation?
Speaker 3 (10:34):
Yeah, I you know, I am so happy to know.
Like so many friends of mine have like messaged me
and they've told me, oh, so I saw you like
when I first opened.
Speaker 5 (10:44):
They'd be like, I'm so proud of you.
Speaker 3 (10:45):
I've been thinking about doing this, And it makes me
so happy when I hear those things, because I you know,
in my heart.
Speaker 5 (10:50):
I believe that we can all do it.
Speaker 3 (10:52):
You know, if you believe in yourself, if you have faith,
if you put in the work, you're gonna you're gonna
achieve your dreams.
Speaker 5 (10:58):
So that's something that I hell everyone that I meet.
Speaker 3 (11:01):
I love to support people Latina entrepreneurs, women who are
thinking about starting their own business but having made the jump,
and they're you know, even if you do it as
a side thing and then you continue working on it,
it can turn out into something amazing.
Speaker 2 (11:16):
Amazing As your business continues to grow, how do you
hope to use your platform to create more opportunities even
beyond women of color.
Speaker 5 (11:26):
Yeah, of course, so I choose.
Speaker 3 (11:28):
You know, I'm very fortunate we have a physical floral
boutique in twenty fourth and Lexington, and I want to
use that space for more than just being a floral bootache.
I want to use the space to connect people who
want to start their own business, women who want to
see connection, meaningful connections.
Speaker 5 (11:43):
In this industry, sometimes we get a.
Speaker 3 (11:45):
Little caught up and you know what everybody else is
doing and competing. But I found something that I've learned
throughout this whole journey that collaboration is so essential and
it's key to really drive in the success of everyone.
So if one grows like we all grow, so hosting
events there. I have a Galantine's Day event coming up.
Speaker 5 (12:05):
Can't tell us about it?
Speaker 2 (12:06):
Yeah, because I've been trying to explain Galentine's Day to
everyone and no one understands it.
Speaker 3 (12:11):
No same, No Galentine's event. It's basically to celebrate a
love for women who want to celebrate with their girlfriends.
You want to form more connections, we are doing an
event that's meant to bring women in the industry together
in the event industry, network, meet new people, share your stories,
share to how you got to where you are. Any tips, because,
(12:33):
like I say, collaboration is always the most important thing.
And if I can help in any way, people have
been so helpful to me. If I can give that back,
it will, you know, it just makes my heart so full.
Speaker 2 (12:44):
Absolutely looking back on your journey, what advice would you
give to aspiring floral designers who want to use their
craft to tell stories.
Speaker 3 (12:53):
I think that listening is such a great tool for anything.
Listen to your clients, really get to understand what they want,
what their vision is. Look through I'm crazy, I look
through all of their you know, sometimes tell them like
show me your Instagram, because then you can really tell
who the person is and what they post, like what
they like.
Speaker 5 (13:11):
When you're working with a brand.
Speaker 3 (13:12):
Go through their website, look at their colors, look at
even their fonts. All of that will help you to
create the story that they want to tell when they're
hosting an event. And don't be afraid to be creative,
like that's what that's essentially what your job is. Set
out of your comfort zone. Do things that challenge you
and trusting yourself.
Speaker 2 (13:29):
Like I said, absolutely, And what are your future aspirations
for LeRose et Leer and how do you envision your
work continuing to evolve in the coming years.
Speaker 3 (13:40):
Yeah, so I have so many aspirations for Le Rosea Telier.
I think that my key and I'm working with working
with brands that that I've admired throughout my childhood. I'm
a big I've loved makeup since ever. I used to
do make up videos before. So working with brands like Loreal,
working with brands like Sophora, Christian Do or Beauty, those
(14:05):
are something that I want to create stories for and
just drive that inclusivity in as well.
Speaker 4 (14:11):
Absolutely.
Speaker 2 (14:12):
Now, you mentioned that you had an announcement for our
special guests, so I wanted to make way for that announcement.
Speaker 4 (14:19):
What should people be ready to hear?
Speaker 5 (14:21):
Yeah, of course.
Speaker 3 (14:22):
So for Valentine's say, for everybody listening, we created a
special discount code at our website www. LeRose Attelier dot com.
It will be a twenty percent discount code on your
first purchase with the code iHeartRadio.
Speaker 2 (14:38):
Oh my god, we love that so much. Okay, so
you go to the website. Can you repeat the website
one more time?
Speaker 3 (14:43):
Www dot lerosat Tellier dot com.
Speaker 2 (14:47):
Okay, and then they type in iHeartRadio, iHeartRadio.
Speaker 4 (14:50):
Okay.
Speaker 2 (14:50):
If you type that in you'll get twenty percent off.
And I think this comes just in time for Valentine's
Day exactly and any of your other needs that may
come up exactly.
Speaker 3 (14:59):
And in addition that, to make it really special, I
also wanted to announce we have a small giveaway going
on for Valentine's Day on our socials. So if you
follow at Le dot Rose dot Atillier on Instagram and
you repost any of our last three posts, you're going
to be automatically entered on a giveaway for a three
(15:19):
hundred dollars bouquet.
Speaker 2 (15:20):
So, oh my goodness, say now, can you just actually
spell out the ads that we people know as they're
typing in. We don't know where people are. I know
I would be typing in right now, so can you
spell it out for us?
Speaker 1 (15:32):
Yeah?
Speaker 3 (15:32):
Of first, so you'll be at l E dot R
O s E dot A t E l I E R.
Speaker 2 (15:41):
I love it so much. With that, I thank you
so much for coming. This has been an amazing time.
I thank you for this, and I also thank you
for your incredible contribute contribution to the Dear America project.
And with that everyone, this is Dear America with Chanelle Barnes.
Thank you all so much for tuning in where we
are capturing real voices and real stories.
Speaker 4 (16:00):
Talk to you soon bye.
Speaker 1 (16:05):
This has been a Project Ready and a Freedom Studios production.
To learn more and effect change, log onto Project readyenja
dot org or listen anytime on all major podcast carriers
Welcome to Dear America, where your voice matters and every
vote counts. Join us as we explore the power of
black and brown communities and shaping our future. It's time
to make your mark and be heard.
Speaker 2 (00:17):
Hello everyone, this is Dear America with Chanelle Barnes and
I am so excited to be joined today with Jennifer Gomezquejo,
the visionary founder of LeRose at Teleiar, whose journey from
Ecuador to becoming a celebrated floral designer in New York
beautifully illustrates the power of following one's passion. Jennifer, thank
(00:39):
you so much for being here. And also I just
want to note for our audience, Jennifer has a very
special announcement that she wants to make toward the end
of the show, So we want to make sure that
you all tune in toward the end of the show.
Speaker 3 (00:52):
All right, Yeah, so, Jennifer, thank you so much for
having me chanel.
Speaker 4 (00:56):
Yes, not a problem.
Speaker 2 (00:58):
Your story begins in Ecuador, a country known for its
natural beauty. Can you share a bit about your early
experience with flowers and how that shaped your perspective in
beauty and storytelling?
Speaker 5 (01:10):
Yeah, of course. Well, first of all. I'm super happy
to see you again.
Speaker 3 (01:15):
We met during the Dear America screening here in New
York and instantly connected, So thank you for having me here.
I've always been surrounded by flowers in Ecuador. I was
born in Ecuador and then I came here to the
States when I was around six years old. But thinking
back on my childhood, my family and I used to
live in Guayaquil, and Guayaquila is a city. It's a
(01:37):
coast city, but we had a beautiful garden. And the
moment when I really realized that that was something that
I was super important to me was when I started
bonding with my grandmother through flowers.
Speaker 5 (01:48):
She used to love to cultivate the garden.
Speaker 3 (01:50):
She had beautiful orchids throughout the house and I used
to always see her arrange them, and I was like,
this really not only makes you know people happy, but
the happiness that you get from being around beauty, you
can give it to the people that you love. And
I think there's nothing more special than doing that, and
that's kind of been my driving force and factor for
creating this company.
Speaker 2 (02:11):
Absolutely, I wonder if you could share a little bit
more about the bond with your grandmother and just how
that started to develop even more of what you are
doing right now today.
Speaker 5 (02:21):
Yeah, of course.
Speaker 3 (02:22):
So unfortunately, my grandma passed away around the four years ago,
and I always knew that I wanted to do something
to honor her.
Speaker 5 (02:33):
Our bond was super special.
Speaker 3 (02:35):
She was like a mother to me because when I
was a nequitar, she raised me for some time.
Speaker 5 (02:39):
And just I.
Speaker 3 (02:41):
Remember gifting her flowers regularly, very frequently, and seeing the
smile on her face whenever I gave her flowers, and
seeing the smile on her face whenever she was around them.
Speaker 5 (02:52):
That was something that's priceless to me. And to know
that I.
Speaker 3 (02:54):
Can do that to so many people, it's just something
that I live for.
Speaker 4 (03:00):
And thank you so much for sharing that story.
Speaker 2 (03:02):
I recently lost my grandmother and at her funeral, the
only thing we had were roses, and I was gracious
enough to receive roses from you today, and so I'm
just so grateful for that, and thank you.
Speaker 4 (03:15):
Thank you for sharing that story.
Speaker 2 (03:17):
You pursued your education at Flowers School in New York,
learning from industry leaders. What was that experience like and
how did it shape your approach to floral design.
Speaker 3 (03:28):
Yeah, so previously to join to joining Flower School, I
studied literature and I've always been a romantic at heart,
so I love like Roman stories, novels, and it's something
that I enjoyed and telling stories, hearing stories not only
about you know, fiction, but in general, like from people
around me, and that really influenced me. I didn't know
how it would influence me, but it influenced me. Once
(03:51):
I started working in my family's catering business and Hidden City,
New York, I realized that it was, you know, there
was an opportunity to tell stories in a very beautiful
way through decor and flowers, and I pursued it serious
and I was like, this is something I've always loved doing.
It's been a hobby of mine, something that I deeply appreciate.
Speaker 5 (04:11):
And I was like, I'm going to go.
Speaker 3 (04:12):
Into Floral de Science School and think I was. You
know how, I've received a lot of support. I learned
so many techniques. You know, you think it's easy because
a lot of people say, oh, you know, you're just.
Speaker 5 (04:22):
Playing with flowers whole day.
Speaker 3 (04:23):
No, a lot of a lot of war goes into it.
Speaker 4 (04:26):
There's so much more. I'm sure I've seen your design.
Speaker 3 (04:30):
And then just knowing the right techniques to use and
learning how to like For me, it's super important, like
I said before, to tell stories and learning with my
clients exactly what they want to present, whether it's an event,
whether it's a gift where it's like a brand telling
me like, this is what we stand for and this
is what I want like my event to reflect through
(04:51):
the flowers that you bring. That's something I take very seriously.
Speaker 4 (04:55):
So can you give me.
Speaker 2 (04:56):
An example of a project that you've worked on over
the time that you've been doing this work that you're
most proud of and that captures the essence of your
ability to be able to tell stories through your creative work.
Speaker 3 (05:08):
Yeah, of course, so so many jump to mind. I'll
have to mention, you know, the project that I did
with Dear America. That was some one thing that was
really close to heart for me. Just being able to
be there to bring beauty to such an important cause.
I think that's really what we're about, because I you know,
(05:28):
shaping the story and incentivizing women of color to vote
and knowing that they hold power and how could I
you know, bring that forth in the event. And then
we gave the single rosses to every woman that attended
to you know, to kind of let them know, like
you have this power, but you don't have to, you know, sacrifice.
Speaker 5 (05:48):
Any of your femininity.
Speaker 3 (05:50):
Like this is what we stand for a flower to
remind you of the beauty that you hold.
Speaker 2 (05:53):
Absolutely and for those who are catching up. I in
partnership with Freedom Studios and Cinema stry LLC produced a
film called Deer America A Letter from Black Women, where
Les Rose at Alier came in and they actually sponsored
the flowers for our event.
Speaker 4 (06:11):
It was a beautiful time.
Speaker 2 (06:12):
Each woman walked away with the rose and we were
so excited to be able to partner with you in
that way. So thank you so much for that. What
aspects of nature inspire you the most in your work
and how do you incorporate them into your designs?
Speaker 3 (06:26):
Yeah, so I love to play with the different forms,
like the different forms that you see in nature. There's
different designs we call them in in floral design, and
you have like you're very modern chic, and usually those
are very uniform, like it's a dome shape. There's not
a lot of variety with the heights, but then the
most natural ones and some of My favorites are the
one that mimic nature, so those garden style or more
(06:50):
asymmetrical like more of an organic design, and that's when
you really like it's still arranged, like, there's still a
lot of work that comes into it, but it's made
to look in a very garden like way. It's very fluttery,
very very nature like. So that's that's kind of what
I envision when I look at a garden and then
I have to put it in a vase.
Speaker 5 (07:09):
It's really it's really amazing the way they can do that.
Speaker 4 (07:11):
Absolutely, and I mean above all else.
Speaker 2 (07:14):
You are a business woman and to actually start a business,
I imagine it required a lot of you know, you
just first making that decision and then pursuing those steps.
Speaker 4 (07:25):
Can you talk to us a little bit.
Speaker 2 (07:26):
About that for our listeners who are just thinking about
owning a business but not sure where to start.
Speaker 5 (07:32):
Yeah, of course.
Speaker 3 (07:33):
I think the biggest advice that I could give anybody
thinking about starting a business is to just start. There's
always going to be something that you don't know, there's
always going to be something that you're afraid of, but
just you're.
Speaker 5 (07:46):
Learning in the way.
Speaker 3 (07:47):
I've learned so many things and it's been such a
beautiful journey, not only through you know, school, but to
the people that I've met daily, regular people that I've
met throughout building my business, and that taught me so much.
It's it's a journey that's hard, and entrepreneurship is not easy,
but it's something that's really really worth it.
Speaker 5 (08:05):
So trust and believe in yourself.
Speaker 3 (08:07):
Believe that you're going to figure it out and that
you're gonna be successful.
Speaker 5 (08:12):
It's always have to be your your your driving force.
Believe in yourself.
Speaker 4 (08:15):
And what has been your biggest learning so far?
Speaker 3 (08:19):
My biggest learning so far, I would say going you know,
going along what I just said is that I will
have the tools that God will grant me the tools
to figure things out to you know, develop myself and
my company in the best way possible. You're always learning,
you're always growing, You're always evolving. So keeping that in
mind and never being stagnant and never wanting to just
(08:41):
be in a box. Thinking outside that box will you know,
and being flexible will get you to so far.
Speaker 2 (08:47):
Absolutely, And as a Latina entrepreneur in the luxury events industry,
what unique perspectives do you bring to the work that
you think sets you apart.
Speaker 3 (08:58):
Yeah, so Latina entrepreneur, I won't say, you know, there's
always challenges that we face, and you know, going above
and beyond from my clients, showing them that I work with.
I've worked with luxury brands. I work with Belmont, I've
worked with big name hold brands, but I also work
(09:19):
with my Day you know, people that are like me,
like Ja and being able to provide that piece of
luxury to their events. It's really something that makes me
feel so happy, amazing.
Speaker 4 (09:30):
I love it.
Speaker 2 (09:31):
Had there been moments when your identity as an Ecuadorian
woman has actually become a strength in connecting with clients
or telling their stories through flowers.
Speaker 5 (09:42):
Yeah, of course.
Speaker 3 (09:42):
So whenever I tell people like, oh, I'm from my color,
like oh those where where the best flowers come from?
Speaker 4 (09:48):
I'm like, yes, believe me.
Speaker 5 (09:52):
But it's just I speak fluenced.
Speaker 3 (09:54):
Spanish is my first language, so getting to speak to
people in my native language is always. Connecting with people
from big companies that are Latin American and they just
feel very acquainted with me, They feel very familiar. Latin
culture is very warm, so I always treat my clients
like their family. So I think that's something that sets
(10:14):
me apart from like your typical I don't want to
any name, but like any anything that you find online
that doesn't have that personal touch.
Speaker 4 (10:23):
Absolutely.
Speaker 2 (10:24):
How important has it been for you to see other
Latina entrepreneurs succeeding in the industry, and how do you
hope your success might inspire the next generation?
Speaker 3 (10:34):
Yeah, I you know, I am so happy to know.
Like so many friends of mine have like messaged me
and they've told me, oh, so I saw you like
when I first opened.
Speaker 5 (10:44):
They'd be like, I'm so proud of you.
Speaker 3 (10:45):
I've been thinking about doing this, And it makes me
so happy when I hear those things, because I you know,
in my heart.
Speaker 5 (10:50):
I believe that we can all do it.
Speaker 3 (10:52):
You know, if you believe in yourself, if you have faith,
if you put in the work, you're gonna you're gonna
achieve your dreams.
Speaker 5 (10:58):
So that's something that I hell everyone that I meet.
Speaker 3 (11:01):
I love to support people Latina entrepreneurs, women who are
thinking about starting their own business but having made the jump,
and they're you know, even if you do it as
a side thing and then you continue working on it,
it can turn out into something amazing.
Speaker 2 (11:16):
Amazing As your business continues to grow, how do you
hope to use your platform to create more opportunities even
beyond women of color.
Speaker 5 (11:26):
Yeah, of course, so I choose.
Speaker 3 (11:28):
You know, I'm very fortunate we have a physical floral
boutique in twenty fourth and Lexington, and I want to
use that space for more than just being a floral bootache.
I want to use the space to connect people who
want to start their own business, women who want to
see connection, meaningful connections.
Speaker 5 (11:43):
In this industry, sometimes we get a.
Speaker 3 (11:45):
Little caught up and you know what everybody else is
doing and competing. But I found something that I've learned
throughout this whole journey that collaboration is so essential and
it's key to really drive in the success of everyone.
So if one grows like we all grow, so hosting
events there. I have a Galantine's Day event coming up.
Speaker 5 (12:05):
Can't tell us about it?
Speaker 2 (12:06):
Yeah, because I've been trying to explain Galentine's Day to
everyone and no one understands it.
Speaker 3 (12:11):
No same, No Galentine's event. It's basically to celebrate a
love for women who want to celebrate with their girlfriends.
You want to form more connections, we are doing an
event that's meant to bring women in the industry together
in the event industry, network, meet new people, share your stories,
share to how you got to where you are. Any tips, because,
(12:33):
like I say, collaboration is always the most important thing.
And if I can help in any way, people have
been so helpful to me. If I can give that back,
it will, you know, it just makes my heart so full.
Speaker 2 (12:44):
Absolutely looking back on your journey, what advice would you
give to aspiring floral designers who want to use their
craft to tell stories.
Speaker 3 (12:53):
I think that listening is such a great tool for anything.
Listen to your clients, really get to understand what they want,
what their vision is. Look through I'm crazy, I look
through all of their you know, sometimes tell them like
show me your Instagram, because then you can really tell
who the person is and what they post, like what
they like.
Speaker 5 (13:11):
When you're working with a brand.
Speaker 3 (13:12):
Go through their website, look at their colors, look at
even their fonts. All of that will help you to
create the story that they want to tell when they're
hosting an event. And don't be afraid to be creative,
like that's what that's essentially what your job is. Set
out of your comfort zone. Do things that challenge you
and trusting yourself.
Speaker 2 (13:29):
Like I said, absolutely, And what are your future aspirations
for LeRose et Leer and how do you envision your
work continuing to evolve in the coming years.
Speaker 3 (13:40):
Yeah, so I have so many aspirations for Le Rosea Telier.
I think that my key and I'm working with working
with brands that that I've admired throughout my childhood. I'm
a big I've loved makeup since ever. I used to
do make up videos before. So working with brands like Loreal,
working with brands like Sophora, Christian Do or Beauty, those
(14:05):
are something that I want to create stories for and
just drive that inclusivity in as well.
Speaker 4 (14:11):
Absolutely.
Speaker 2 (14:12):
Now, you mentioned that you had an announcement for our
special guests, so I wanted to make way for that announcement.
Speaker 4 (14:19):
What should people be ready to hear?
Speaker 5 (14:21):
Yeah, of course.
Speaker 3 (14:22):
So for Valentine's say, for everybody listening, we created a
special discount code at our website www. LeRose Attelier dot com.
It will be a twenty percent discount code on your
first purchase with the code iHeartRadio.
Speaker 2 (14:38):
Oh my god, we love that so much. Okay, so
you go to the website. Can you repeat the website
one more time?
Speaker 3 (14:43):
Www dot lerosat Tellier dot com.
Speaker 2 (14:47):
Okay, and then they type in iHeartRadio, iHeartRadio.
Speaker 4 (14:50):
Okay.
Speaker 2 (14:50):
If you type that in you'll get twenty percent off.
And I think this comes just in time for Valentine's
Day exactly and any of your other needs that may
come up exactly.
Speaker 3 (14:59):
And in addition that, to make it really special, I
also wanted to announce we have a small giveaway going
on for Valentine's Day on our socials. So if you
follow at Le dot Rose dot Atillier on Instagram and
you repost any of our last three posts, you're going
to be automatically entered on a giveaway for a three
(15:19):
hundred dollars bouquet.
Speaker 2 (15:20):
So, oh my goodness, say now, can you just actually
spell out the ads that we people know as they're
typing in. We don't know where people are. I know
I would be typing in right now, so can you
spell it out for us?
Speaker 1 (15:32):
Yeah?
Speaker 3 (15:32):
Of first, so you'll be at l E dot R
O s E dot A t E l I E R.
Speaker 2 (15:41):
I love it so much. With that, I thank you
so much for coming. This has been an amazing time.
I thank you for this, and I also thank you
for your incredible contribute contribution to the Dear America project.
And with that everyone, this is Dear America with Chanelle Barnes.
Thank you all so much for tuning in where we
are capturing real voices and real stories.
Speaker 4 (16:00):
Talk to you soon bye.
Speaker 1 (16:05):
This has been a Project Ready and a Freedom Studios production.
To learn more and effect change, log onto Project readyenja
dot org or listen anytime on all major podcast carriers
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!