Episode 1

Episode 1

Episode Transcript

Speaker 1 (00:01):
Now on iHeartRadio. The Man in the Arena, the Life
Back Radio show where we explore incredible stories of courage,
resilience and life saving moments. Here's your hosts, founder, inventor
and CEO of Lifeback, Arthur Lee and Life Back Advocate
and President of Sales, Rick Thatcher.

Speaker 2 (00:22):
Welcome to The Man in the Arena, a show that
celebrates courage, resilience, and the unyielding spirit of those who
face life's greatest challenges. Add On brought to you by
Life Back, the revolutionary airway clearance device that has saved
over thirty three hundred lives in thirty countries. This show
is a tribute to the heroes who refuse to stand

(00:44):
on the sidelines. Inspired by Theodore Roosevelt's timeless words, it
is not the critic who counts. Not the man who
points out how the strong man stumbles or where the
doer of deeds could have done them better. The credit
belongs to the man who is actually in the arena.
We explore stories of those who are actively making a difference,

(01:05):
fighting for life and transforming adversity into triumph. Founded in
twenty twelve by Arthur Lee, Life Act represents the power
of invention and determination, a father's drive to protect his
own and then others. Today we bring you stories of bravery,
innovation and inspiration, showing that even in the toughest arenas,

(01:27):
there's always a way to fight for hope. Stay tuned
for stories of real life heroes, groundbreaking achievements, and the
relentless pursuit of saving lives. Welcome to The Man in
the Arena. I'm Rick Thatcher with Arthur Lee, inventor and
CEO of Life Fact, my co host. Welcome to your
own show, The Man in the Arena.

Speaker 3 (01:47):
Well, it's really our show. It's all a life BAC show.
I think obviously this first show we're going to kind
of talk about the history of Life Back, which is
somewhat of a foundation because of what we learned, and
when we transition into the future shows and we look
at a chapter from each of the book as a
talking point, the show will evolve. But I think, you know,

(02:08):
it's exciting to be in various markets and hopefully we
can get a message out of core value and get
back to core value.

Speaker 2 (02:17):
Absolutely. And you know you mentioned the book, Sorry cantas
a lie. You authored this book. I'm going to say
within the last couple of years, but it really illustrates
your path and also lays out a blueprint for others
that can create their own greatness.

Speaker 3 (02:32):
If you think about it, you know what we've done
as a team. Eleven years ago, I went in my garage,
I heard of a choking death and decided to make
a difference. And throughout that time there were lessons that
came in that were learned, and there were parts of
my past that gave me the foundation to persevere, to
handle adversity, to come up with solutions. You know, the

(02:54):
journey has been incredible, but part of me says, not
only are we saving lives with life, but if we
share our generations experiences that maybe we can help other
people in that avenue too, and it'll be you know,
it'll be kind of personal. Like we all develop our
foundation ourselves. There's nothing that we can take. We can

(03:15):
try and guide ourselves, but internally we got those mechanisms,
those instances, those lessons that drive us forward.

Speaker 2 (03:23):
Right now, stepping back, because paramount to this whole life
Fact story is the origins, the genesis of how life
fact became a reality. So back in going to say
twenty twelve, when you created the company. Tell us about
the inspiration the story.

Speaker 3 (03:41):
Well, you know, I was in the book, it's the
Wingman chapter. But I was visiting my friend Stevie, and
he was mom was in the hospital getting an operation,
and I just keeping him company, right, I wanted to
go home my pal. I said, all right, I'm going
to stop it and keep him company. And he points
across at the hospital and I'll never forget the look.

(04:02):
It was a steel gurney and you know, like a
hospital could be a cold environment. And he says, last
time I was here, there was a seven year old
on that gurny dead. I was like, right away, my
daughter's seven, so b perk up. And he says, she
choked to death. And there they tried all the procedures.
Nothing worked. And then he went into talking about the

(04:24):
wailing of the parents, the mother on the floor that
was just like Jello, the staff, him and his mom.
And that started creeping into me, that pain, and I
was like, well, I took the course. When Jackie was born.
I felt comfortable that if she did choke, I could
save her. And I didn't feel that after that moment, because.

Speaker 2 (04:45):
You heard this, did more you learned of the stats.

Speaker 3 (04:47):
Yeah, and it's well that night I went home and
I said, my hope was I could buy something, right,
I could just get something be done. I was finishing
up my career, I was ready to retire, and h
nothing that existed felt comfortable. There's plenty of suction devices,
but they have a tube, and I know I'm going
to be freaking out. You know, situation, Well, you got

(05:10):
minutes and then that's when the research started. Right, five
thousand people a year, one child every five days, four minutes,
response time seven minutes, and all this information. Never knew
this in a million years, never even thought of it.
Choking's the fourth leading cause of accidental death. Who the
heck knew that? You got poisonings, car accidents, slips and falls, choking, choking. Yes,

(05:37):
So I kind of was in a little bit of
a panic mode, only because of responsibility. I now know
that this might not work, So I got to do something.
So just started tinkering and experimenting and trying to come
up with something that was dad proof, meaning super simple,
super intuitive and affected. So it was. It was quite

(06:01):
a journey. It's funny I look back and I think
of some of the original theories. Do you remember the
ear wax things like an ear vacuum. Sure, well, one
of my ideas was to jack that up, make it
like super powerful with a CO two cartridge. It's pretty funny, a.

Speaker 2 (06:18):
Little bit more complicated than the end results.

Speaker 3 (06:20):
Well, that was the problem with that vision is as
I was experimenting making that motor spin quicker, it was
getting too complicated. And then another one was if you
put air across a tube, it'll create a suction. So
I also had a concept of that, and once again
both of those were powered. And then I said, okay,

(06:43):
now you got a cartridge blah blah blah, and I
got engaged and it just got too complicated. I remember
throwing it out. And by that time I had studied
lang Hill and Guldener, which are two medical studies that
will tell you the force generated by the Heimlich said, okay,
this is the number I have to hit.

Speaker 2 (07:03):
And I said, and talk about those numbers for a minute,
because it's the science that you discovered that really backs
up the downfall of standard protocols. The comparison of the
abdominal thrust or cimlike it was physics.

Speaker 3 (07:17):
When we do abnominal thrusts at backblows. We're trying to
generate force from the human body by squshing it or
smashing it. So what is happening is you're trying to
make force to push the object. Both those studies measured
it right, and it goes from zero you die to
a maximum of seventy when it comes shooting out and
goes across the room. And we've had stories like that.

(07:40):
A friend he said he put a dent in his
wall when he I'm like, his son, that's seventy. That's
the MAC that's a hard projectile. Yeah, it was pretty cool.
That sounded like I think that dollar you're squish and
he pires the ball out.

Speaker 2 (07:52):
So and by the way, pardon the interruption for a second,
but no medical background, Right, you came from air freight.
Now where did this thirst for science purely out of
protecting your daughter and finding an answer?

Speaker 3 (08:05):
Yeah? Pretty much. And the good thing was as I
started my research, I said, okay, it's physics not physiology, right,
I don't have to be a doctor because what we
basically have is a stuck pipe. Right. So that's what
kicked in this next phase is where I threw out
the earwax. Super duper charge vacuum, and I went on

(08:26):
depot and I said, let me look, just visualize, just
open my heart, my mind and say, look at this
giant wall of plumbing equipment. And I saw, you know,
roll to routers and pipe cleaners, and it was a
little sink pungent, and I still remember very clear. I
put it on my face and I pushed it and

(08:47):
they made a pop, and I said, oh my god,
I think the force. Yeah, And then I went back
to my shop, took my whole saw, caught it out,
drove the hole, put it actually used a little bottle
and shaped it on my standard because I didn't want
to spend the money on a mask. And it worked
and we were able to pull it out of the dummy.

(09:08):
And then I got a mask, and I knew Jackie
was safe at that point it would work, right.

Speaker 2 (09:13):
And who are you sharing both the initial thought of
the year wax remover, you know somewhat and also this
when you're sharing it with your inner circle there.

Speaker 3 (09:24):
Yeah, Well, it was first my dad, my sister. My
sister is a doctor. My dad was an engineer, so
I was blessed with the brains of the family. And
you know, they gave me some input. Your dad was
very valuable because of the physics of it. You know,
he's an engineer, he's not a doctor. He understood that
part of if it's stuck on to seventy, you pull

(09:44):
it at three hundred, it's going to move. Like that's
the lack of depth of the science. It will move
every single time, knock on what it has. And my
sister was able to kind of say, you know, that
should work. You know, she's a doctor gesta, entrologists, internal medicine.
So those were my first two kind of and my

(10:05):
dad was always an in's in the book too. We'll
get to that. But he was always a can do guy.
You know. He helped put a man on the moon.
He was part of the space program. So I grew
up with a pretty good can do attitude, you know.
And then Mike Singer, you know, my buddy. And when
I was on my doc back in the days, I

(10:26):
would go into my office, I'd always come through the
warehouse to talk to the guys and take a look
and see what we destroyed. So this is the shipping day. Yeah,
And he was a guy I would talk to all
the time on the dock, and I showed it to
him and he's like, let's go. Which was just an
amazing moment of faith hope, you know, because originally I said, okay,

(10:49):
I could say my daughter, I can go back to retiring,
I can go back to what I worked eighteen years
and twenty plus years in transportation to achieve. Right.

Speaker 2 (10:59):
But it was special night that you and your daughter shared. Yeah, annually,
but this one was a little different where you'd go
out to the beach.

Speaker 3 (11:07):
Yeah, and it's really special. Well really was in we'll
go through it, and we call them godwinks. You know that,
and the team knows that, and there's a higher power
that kind of pops in and gives you direction. We
can ignore it. But I was having a mental battle.
Take it easy. You got your daughter, she's safe. If
you take on the entire world with a sink punger

(11:28):
glued together in your garage to change medical procedures, you did,
and you're gonna get sloughed.

Speaker 2 (11:33):
You talk about that and say, not everyone, not Mike's singer,
certainly not Steve, your family, but other people were indicating
this impossible, you can't do it.

Speaker 3 (11:43):
Well, plus you get a lot of yeah, you know,
it was actual laughter. I mean think about it. I
had a sink plunger, would have got a three inch
whole saw with a hole in it when a mask
glued together with an electrical tape and grill of glue,
saying I think I can end the fourth leading goes
out death. You know. I don't blame him for saying
you got something wrong with you? You know, but I

(12:05):
did have them and I think we I'll tell you
about the moment where God talked to me on that.

Speaker 2 (12:11):
Yeah, we're coming back. It's the man in the arena.
He is Arthur Lee, the CEO inventor of Life Fact.
My name is Rick Thatcher. We've got more coming up.
Stay tuned.

Speaker 3 (12:21):
Hi, I'm Arthur Lee, inventor, founder and CEO of Life
Act and a proud father. Did you know choking is
the fourth leading cause of accidental death Tragically, one child
dies every five days. Now, imagine your child, your spouse,
or someone you love choking. You have only seconds to act.
It's a situation no one wants to face, but it

(12:41):
can happen to anyone. That's why I created Life Fact.
Life back is a life saving airway clearance device that's
already saved over three thousand lives. It's easy to use,
non invasive, and gives you the power to act when
every second counts. Don't wait until it's too late. Visit
lifefact dot and that today. Use promo code life to

(13:01):
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Speaker 3 (13:24):
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Speaker 5 (13:47):
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(14:07):
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Speaker 1 (14:19):
Now on iHeartRadio, more of the Man in the Arena
the Life Back Radio Show. Here again are Arthur Lee
and Rick Thatcher.

Speaker 2 (14:28):
I'm Rick Thatcher and I'm with the CEO, inventor of
Life BacT, Arthur Lee. Arthur, you were before the break
talking about the Magical Night, the history of life Fact,
the genesis, and of course you and your daughter Jackie.

Speaker 3 (14:41):
The cool thing is, I got a chill and you're
doing great with this. The godwink, right, this was the
first big godwink. So so every year before she'd go
back to school, we would go out to an island
by my house, just me and her, make a fire.
Back then we had stuffed animals and a tent and
we just have a daddy door. Tonight, make moores and
enjoy the life. You know, that night in particular, it

(15:04):
was amazing. It was very calm, and the stars were brilliant,
you know, And I always get a very warm feeling
of looking at that tent. I've camped my whole life.
We didn't have stuffed animals and pillows and little lamps.

Speaker 2 (15:17):
And that's where Jackie has requirements. Yes, it's almost.

Speaker 3 (15:21):
But it was the cutest tent ever. But now I
have this devil and angel conversation going on. So then
the devil's saying, you're good, retire, you earned it, don't worry.
You can take care of your daughter.

Speaker 2 (15:33):
So forty eight years old, right, forty seven a long
career in shipping, your built your own company.

Speaker 3 (15:41):
Me and my partner, my buddy, and your partner in
your buddy.

Speaker 2 (15:43):
So there were thoughts of planning for kickback.

Speaker 3 (15:48):
Well, you know, the the day he and I started
it with two guys in a closet and was I
can't wait to sell it and retire, because my vision
was that was a man in the arena you could
try and if you succeed, you get to retire early
and explore. I wanted to build boats and I wanted
to be a good golfer, but both of those.

Speaker 2 (16:08):
Well, the golfing, I've I've witnessed that way. Bye bye. Yeah,
you can hit the ball a long way, but we
just have trouble finding it.

Speaker 3 (16:14):
Yeah, that's definitely right, bye bye. But so the devils
saying you earned it. But the Angel is saying, how
are you gonna how are you going to see a
story about a child choking to death or a person
choking to death? Like we know, like we just saw
and know that you had this thing. And the devil saying, God,
are you kidding me? He said, you know nothing about medicine.

(16:36):
You can't do this. You're going to get clobb or
it's the FDA and there's science and medical testing. But
the angel was more powerful because of my past and
knowing that how could I see a story of a
parent losing a child and know that I had something
that might have been able to do it.

Speaker 2 (16:55):
And you still felt that yeah, early twenties.

Speaker 3 (16:58):
Yeah, So the choice became clear and I put her
to bed. I couldn't sleep because I was in my
head saying, I'm not going to do this. I'm gonna
have another ten twenty years of killing myself trying to
do this, and I'm gonna get bad, bah blah blah.
So I looked up with this guy and I said, God,
give me the strength. And as I said the word strength,

(17:19):
the shooting star went from one side to the other.
Not the little it was a big one. And believe
it or not, for me because I kind of knew
that when I had to try, I had to do this.
It really took all the pressure off. It's the weirdest
thing in the sense of I guess faith can drive
you if you really have faith. Because from that moment

(17:42):
on I said, I'm good because he doesn't answer us
directly ever, maybe, but I do believe it was such
a significant thing that he said this one time. I'm
going to answer his knucklehead right away. I'm going to
tell him right now, and yeah, we usually have to
pick them up. We're not talking to him and he
answers us right like I was really just hanging out

(18:05):
talking to him and the environment. I'm on an island
in the middle of the thing. No win beautiful stars
that you say, obviously we should be pretty humble when
we look at ten million stars and say, I'm on
this little island. I'm just a grain of sand, right
And he took the time to answer me. So that's
when I said, all right, I got it.

Speaker 2 (18:24):
So this is twenty twelve. Create it with this circle,
small circle of wingmen and people. Talk about the friends
that you had all your life that were instrumental in
supporting and helping with this mission.

Speaker 3 (18:38):
The next big face was Mike Singer, you know, and
I met him on the dock and I showed him
but you know, we'll talk about that in our first
show of cant is Lie. But his positive energy and
his expertise, I mean, the guy could he could rebuild
your car, your stereo, your electrical system, your house. His
knowledge bases off charts. But more importantly, he was the

(19:00):
first one that said, yeah, we could make it this way.
We never hesitated. We immediately said, how can we make
this thing the best we can? And because of his
two knuckle edge, you know, an airfreak guy and a cop.

Speaker 2 (19:14):
Now, was he retired at this point?

Speaker 3 (19:16):
He was he had retired as a police officer, and
was he had a trucking business. He and I shared
an account to some extent. I brought it in from
overseas and he did the local trucking. But we became
good friends.

Speaker 2 (19:29):
Absolutely you became friends. You know, Steve OLIVERI is involved
as well.

Speaker 3 (19:34):
Well. He comes in a little later, but even the
Godwink world, he was the guy I was visiting, you know.
And then he's always been there for me and I
would always be there for him. But the beginning stages
was me and Singer fingering it out to make it work. Now,
my dad was in reliability on the spaceship program, so
that was kind of in my head. Basically, on the

(19:56):
space program, it's got to work and you gotta have
a backup. It cannot fail. You can't go to home
depot from the moon. So that was in my brain
my body. So our criteria how to work every time,
couldn't harm you, how to last forever, how to be
easy to use, how to cover your entire family.

Speaker 2 (20:16):
The naysayers criticized the fact that this didn't wear out,
didn't expire, no replacement parts. From a business standpoint, you
didn't care.

Speaker 3 (20:25):
Well at the time, I didn't know. Luckily, I guess
lack of knowledge made me do the right thing and
then let the world tell me it wasn't the right thing.
But it really is the right thing. So we did
it anyway. So me and Mike, you know, tried different
acinations and the goal was to make it always work,

(20:45):
simple and last forever. And we accomplished that. Right, we
just ballbalve. We did a canal system. But this took
years of back and forth in some hilarious conversations because
on the vent we spoke in car language. You know,
there's a famous discussion we had in front of like
an engineer about whether it was a Camaro hood scoop

(21:06):
or the side scoop to a fifty nine Corvette. And
we're arguing and the guys looking at us like we're
out of our minds, you know, like these guys have
no idea what they're doing. But the goal was to
make a very safe valve, one that you couldn't put
your hand on. It's my dad right liability. You cannot
block the valve on the life back. It will not
push the object in the ball valve, it won't fail

(21:28):
on the load, and it won't deteriorate.

Speaker 2 (21:30):
Yeah, all these years later, that's still one of the
first questions that come up for someone is going to
push the substruction further down and you knew right away
that can't.

Speaker 3 (21:40):
Yeah, that was obviously in the terms of the FDA's
do no harm. So that's your hypocratical Well, the FDA's
mandate is whether it works or not. The first step
is it can't hurt you, or it should not hurt
You'll see it though, you know Mayko's death. If they determine,
then it's worth the they'll do it. But we made

(22:01):
it so it can't hurt you. The force and the
inability to push.

Speaker 2 (22:06):
It in compares to a cough, which I think is
very comforting to folks that you know are doing these comparisons.

Speaker 3 (22:12):
That was kind of a godwin too, because if you
went to NASA and said make a plunger that is
specific for this job, they would go through billions of
dollars and they would come back with that home depot
sink plunger. Because the volume of air and the force
it generates is perfect. It's right around three hundred just
a little bit above three und a millionaire's mercury. It's

(22:32):
only one hundred and sixty millions. Air can't suck your
lungs out and all this stuff. But to get to
your point, I thought it was a good idea to
make something less forever. I remember we had a first
meeting with someone. Now this is years. We're in about
two and a half years of development and testing and
we forced testings and simulation and we'll get to look
at But so now we're in a meeting and we

(22:56):
present it and that company says, well, it's all well
and good, but you got to triple the price and
you got to make it expire every year. And I said, well,
I'm not going to do that. And sadly that's why
we're not in every school in America yet, but we're
in ten percent. We'll get there. But that was a

(23:18):
bad thing, right because you don't have a revidual income
every year that the school has to throw it out
and get a new one. But in my head, I said,
if I triple the price and make and expire the
mom and idah can't buy it, it was leading to
expense it.

Speaker 2 (23:35):
Who's been leading the mom in Iowa and all across
the country and caregivers and have really led the charge
even though and we'll talk later about the first safe
which came from the UK.

Speaker 3 (23:44):
But you want to talk about the kind of the
pain point. And it wasn't a long thought, but it
was a thought ethically, if I made it expire and
increase the price. We'd be in every school, but then
the parents can't buy, so one way or another, people
are going to die that don't have to. But I thought,

(24:05):
in the long run, more people need it than the schools.
For now, I will fight that battle. And then I
just made it free for school, so I solved that problem.
They really didn't like that, but that was the ethical
battle and we won because you know, we've saved three
thousand plus lives, amazing forty seven in school right, So,

(24:27):
sad as it is, the decision to do the right
thing was the right thing. But the early days were
very challenging.

Speaker 2 (24:34):
Yeah, we hyphen eate twenty twelve to twenty sixteen, the
first year that a life was yeld. And you know,
it's easy to talk about those times after the fact
you lived through just utter. Had to be utter frustration,
banging head against the wall. But you had a team around.

Speaker 3 (24:53):
You that well, like you said, we were starting to
bring it sing and Mike Punk came on and you know,
a business person that was able to give me trusted advice,
Steve came on board. Donna. The team started to come together,
all of which were working from our homes and basements,
and I was in Lenny's ice cream shop working in
a closet because there was the fear that at any

(25:16):
moment it was done, you know, whether it was the
FDA type regulation system or you know, a failure or
you know, just inconsistency. There was a lot of I
want to say fear but trepidation than any given moment
that we were shut down, you know. But then the
godwink of the first Save twenty sixteen. So after all

(25:39):
the testing and the cadavers and the dummies and the
simulations and the forced tests, independent forced tests, everything says
it should work. But like anything, it's leap of faith.
You know, you ever seen the movie it's one of
the Raiders movies where his dad's across the way and
he's going to die, right and it says the and

(26:00):
you got to make a leap of faith. And it's
a cavern and he says, I'm just going to take
that step, which looks like you're going to plunge to
your death. But he had that faith to say, I
don't know why, but I got to take this step.
And he puts his foot out and he crosses his
chest and he takes the step and he hits the
invisible path. I kind of felt like that, like, look like,

(26:23):
I'm going to go across his cavern and get killed
because I can't prove it works. He's not allowed to
choke anyone. I got to take that step and hope
that that clear path is there. So we did, and
when we got our first save, we were at the
point of Thank god, I was the same as him.
My foot landed on that clear path that no one
knew was there.

Speaker 2 (26:44):
Yeah, I want to talk about that day because there's
certain aspects because you had shipping contacts and people around
the world. Saved lives in thirty countries at this point,
but back in twenty sixteen, the first save comes from
the UK. Yeah, and because of their requirements only from
the only being available in retirement homessisted living facilities.

Speaker 3 (27:07):
Well, it goes back to the accumulation of the Wingman team. Right,
my friend Eric, I know him for thirty years and
when I said we could change things, you know, once again,
here's a guy that's got to make his own leap
of faith because we hadn't saved anyone. But he wanted
to make a difference. He wanted to be part of
changing this horrible situation. So he jumped in. You know

(27:30):
these guts, courage, total courage, right.

Speaker 2 (27:34):
Not only supporting but getting it out to this, you know,
in the hands of a Jackie Rickets.

Speaker 3 (27:39):
Yeah. Well, once again we had saved no one. So
they would say, you know, I would go into a
police department, a fight department, and they'd say, you know
this things great, it looks good. How many you know?
Is it saved there? Yeah, it's gonna And they're like,
wait a second, you want me to take this thing
that you don't even know what worked? Oh, it's gonna right.

(28:00):
We did have heroes step up this I think it
will too.

Speaker 2 (28:03):
Here is here in the States. I don't think again,
it just happened. So the first save came from.

Speaker 3 (28:07):
We have John Sprato and Chief McGuire preport that said,
it's another club in the bag. What's a try? These
are amount of courage and say, you know someone's going to die?
Why not?

Speaker 2 (28:18):
The stats weren't much different. Zero five five thousand people
a year die of accidental choking, fourth leading cause of
accidental death, and people were still resisting or saying there's
no proof, and now we'll get to the point now
where the Red Cross.

Speaker 3 (28:34):
Well yeah, yeah, right, eleven years later. But those instances
of particular of those two guys also gave me courage
to keep going. There are still people that will do
the right thing. We have now had nine peer review studies, right,
I think five of them in real world. Some of
them are two year retrospective. We have a ten year
retrospective study saving children. So it really isn't now with

(28:58):
the Red Cross. It's more you have to do it.
But it's the courage of the early guys. And I'll
tell you about the first save in a bit.

Speaker 2 (29:08):
It's the man in the arena. He is Arthur Lee,
CEO inventor Life Aact. My name is still Rick Thatcher.
We've got more coming up, so stay with Arthur and
I Hi.

Speaker 3 (29:18):
I'm Arthur Lee, inventor, founder and CEO of Life BacT
and a proud father. Did you know choking is the
fourth leading cause of accidental death. Tragically, one child dies
every five days. Now, imagine your child, your spouse, or
someone you love choking. You have only seconds to act.
It's a situation no one wants to face, but it

(29:39):
can happen to anyone. That's why I created life back.
Life back is a life saving airway clearance device that's
already saved over three thousand lives. It's easy to use,
non invasive, and gives you the power to act when
every second counts. Don't wait until it's too late. Visit
lifefac dot mat today and use promo code life to

(29:59):
save twenty percent on your life back home kit. That's
lifefact dot net promo code Life. Join thousands of families
who own life back Life thatac can make the difference
between life and loss. Go to lifeac dot net and
get yours today.

Speaker 6 (30:16):
I answered the call together. We fought for our nation
and its people. And even though I no longer wear
the uniform, I am still a marine. My service has
come full circle. I will continue to support my country.
Semper fidels remains my promise, Always faithful, Always Marine.

Speaker 5 (30:41):
Lifefac is proud to be at the forefront of innovation
in choking rescue. Recently, the American Red Cross updated its
guidelines to include anti choking devices as an option for
choking emergencies. This life saving update recognizes the importance of
tools like Lifeact designed to help in traditional methods may
not be feasible or feil. Lifeack is there when seconds

(31:02):
matter most. Join the thousands of families who trust Life Act.
Life Act can make the difference between life and loss.
Go to life back dot com to get yours today.

Speaker 1 (31:13):
Now on iHeartRadio more of the Man in the Arena,
the Life Back Radio Show. Here again are Arthur Lee
and Rick Thatcher.

Speaker 2 (31:23):
I am Rick Thatcher speaking with Arthur Lee, mister life Back.
I say, the life that guy.

Speaker 3 (31:29):
Okay, a life that guy, You're the life. Well now
I actually get reckonized. And it's the weirdest thing. I
told you the first time. I almost got in a
fight because I thought the guy was like staring at me.
I'm like, what are you looking at when you're to go,
let's go, And he's like, no, no, I saw you
on TV and I was like, oh jesus, I'm so sorry.
But that just means that the words getting out none
not do with me.

Speaker 2 (31:48):
Absolutely awareness.

Speaker 3 (31:49):
You got to hear. This is the This was the
second biggest gobwain. I think the there was actually one
with the mannequin, but we'll that'll come up one later.
And so we get it out there in the UK.
It's in Eldercare, which is so huge and so necessary.
Any form of neurologics MS, sparks and any of those

(32:09):
forms increased the risk of choking. They're in a bed
or in a wheelchair. They have no option. So I'm
in my kitchen and I get a text Massive Peak
with New York mass Peak in New York. Jackie's before school,
which is a miracle right there, right, you got your kids.
You see him for like two minutes before they race
out the door. So's looking up at me in the

(32:29):
kitchen and I go, we saved the first life. We
both start crying. We hug, and I give the guy
a call. My friend Matt in the UK, Matt Bannigan,
That ban So, the son of the guy I know.
I know Matt since he was a kid, Dad Eric Bannigan. Yeah,
so I call him up. Oh my god, we say
the first life. It was in eldercare and lem Bursa

(32:51):
was choking and they did backbows and the dominotras. It
didn't work, and the nurse ran and got the light
back and she placed it wrong, and Jackie pushed in
and pulled it and came out and she late and
I'm listening and I go Jackie. He goes, yeah, the
nurse's name was Jackie. Like, what's a big deal. I
made it for Jackie, my daughter, Jackie. She's standing in

(33:13):
front of me, and the first person to save a
life with life back is named Jackie in the UK. Now,
if that's not a godwin of keep going of I
told you right the shooting, So I told you you're
going to be all right, you are okay. And I
was there with her and I looked at her and

(33:34):
the lady's name was Jackie, and then we kind of
cried and hugged again. But I think that those moments
are important to share because if you wanted to take
something ridiculously difficult, you know our slogan, sometimes you have
to do the impossible just to prove nothing is beware.
You're going to get those and you've got to hold
on to them tight, because that was four years and

(33:57):
three and a half years, three years of just you know,
people telling you you're out of your mind, you're gonna
get sued, you're gonna lose all your savings, blah blah blah.

Speaker 2 (34:06):
Right, and you didn't want to take even a moment
to say I told you so. No, I a phrase
that you say to this day after thirty one hundred
lives saved. Keep going, Yeah, because we hear things like
we heard the other night about a young lady influencer
in a Manhattan restaurant choked to death in front of
her family.

Speaker 3 (34:26):
Totally ridiculous. And that's another form of keep going. I
remember reading it's humility too, So we get it out there.
We got it out in the field and I'm like, yeah,
we're gonna do this. And the next day it was
a child, kid in school California, choked to death and

(34:47):
I bowled, and I bowled because I said, that's the
first kid that died that didn't have to Prior to this,
it was what it was right, and we have to
be more conscious of not accept thing what it is.
You know, it is what it is. You know, it's
a tragic accident of BS. It's not a track. It
can't We can do something, and we need to do something.

(35:08):
But that was the first like kick in the head
of reality saying and I I forget. I was like,
he didn't have to die and he did so the
godwink of Jackie rickettson making a save and connecting saying
you got this, but he's also saying you got a
long way to go. And you still say that, Yeah, well,
look that this woman just died in New York in

(35:32):
a restaurant, and the Red Cross says, they recommend you
have a life back and you use it, not a
life act. They recommend a suction device, but they didn't
have one. So we got to keep going. But we're
getting there. But I think those horrible moments of are
designed to say you're not there. Don't relax. You know,

(35:55):
you've got a long way to go. And I remember
the pain of that kid dying school and kind of
the overwhelming holy crawl, we got a long way to go?

Speaker 2 (36:04):
Is that the Wisconsin No.

Speaker 3 (36:06):
I was a child out in California. I think God
he used to remember his name. I remember he was
in California and the Google alerts came up, and I
was feeling good, you know, we'd saved the life. We're
gonna go change everything.

Speaker 2 (36:18):
But the numbers were still.

Speaker 3 (36:19):
Boom paunching the face.

Speaker 2 (36:21):
You know, talk about that visit to Wisconsin, because right
in the face of the power, the system, finding any
reason to say no.

Speaker 3 (36:30):
Well, just prior to the Red Cross recommendation. So we're
still in this kind of battle. And Wisconsin had put
forth legislation to have it in every school, not just
tampon's in the boys bathroom, but life saving it.

Speaker 2 (36:43):
Let's get our priorities straight.

Speaker 3 (36:44):
M'd be a good idea. So they four families talked
about losing a child in school to choke it. I
was brought on as a technical consultant. So I explained
the forces and how safe, and the studies and everything,
and I said any questions, and one of them said,
you know, well, we have budget issues and what can
you do on the price? And ANA take a lot

(37:06):
to just control myself. And I know these families who
lost their children. I know what happened. I know the Magnets,
I know the Maddoxes, I know the Brugmans. And so
it took a moment and they said, I'll tell you
what I can't speak for any other guys. Ours is free.
There you go, there's your budget problem. And then obviously

(37:27):
I couldn't just do Wisconsin. So I said, any school
will give one freak because there's no price on kids
life in school. And if that's a big freaking problem,
then I just solved it. It was kind of fun too,
because they all went like that, like the dog, your
head turned sideways, all the questions. But I just couldn't

(37:50):
take it that that's just a foundational thing that is
not acceptable.

Speaker 2 (37:55):
Right, So that went nationwide and to date still with
pressure keep going. Is it is an opt phrase, it's
an appropriate phrase because.

Speaker 3 (38:07):
We've given away about about ten thousand have been given away.

Speaker 2 (38:11):
And how many lives of precious children have been saved
the schools.

Speaker 3 (38:15):
Forty over one hundred have died since we've died in school.
But here's the thing horrible, right, But with the Red
Cross recommendation, now we finally have kind of the badge.
We don't because idiots would say, oh, you know, we're
not allowed to use it, and you want to just
bash them in the face because yes, you are allowed

(38:36):
to save a child by the way that you're lazy.
I thought, yeah, I know. I always said you should
not be in this business if you feel that's the
way it is that you are required to let what
is wrong with you? We all come down. But now
the Red Cross is saying, you know, this is something
you should do if if protocol fails. So now we

(38:57):
can go back to all those mental patients and now
you're allowed. Now you have to get it. How's that right?
You feel better now?

Speaker 2 (39:05):
Absolutely? And you're listening to the man in our arena,
Arthur Lee Ceo Inventor Life Act, and you hear the passion,
the same passion that helped design it to protect and
now changing the world.

Speaker 3 (39:18):
You know, when I was a kid, I would it's
funny with my dad. He would when he went to work,
I'd say, by Dad, don't forget the way dray cav
play tennis. Hope you went. And when I when I
got older and I had to get up before him
for work, he would stand at the door and say,
good luck today. You don't need the luck. He got
the skill. So I grew up with this teamwork of

(39:40):
me wishing him well and him wishing me well. So
would my daughter. Every morning. I would say, play like
a champion, and she would come back and change the
say change the world.

Speaker 7 (39:50):
Right.

Speaker 3 (39:51):
So that's our greeting and exit, and you know, like
she said it to be today and we're coming in
to do our show and spread the word, and I
just text it back, I'm on it. I'm on it.
And now that we saved the life in Sweden, thirtieth country,
thirtieth country. So her little saying to me for eleven

(40:13):
years before we saved anyone changed the world. And I'm like, yeah,
we are, we are. It was another moment of you
are changing the world. We are changing the world.

Speaker 2 (40:23):
Now, this show The Man in the Arena, your friends
in media have done such an incredible job getting the
word out, spreading awareness, raising awareness not only to the
downfalls of standard protocols and the shortcomings, but also the unique,
incredible gift that you've provided with the world in life.

Speaker 3 (40:43):
Actually, oh, there's a godwink with Brian too. Brian killed
me and had us on me. He had me on
the show. I was bugging him.

Speaker 2 (40:49):
Tell me about bugging. What do you consider bugging?

Speaker 3 (40:52):
Well, look, the thing with Brian is interesting in the
sense that, you know, we played ball together and he's
this incredible he's a great guy in general. But he's
you know, he's famous, he's on a show and he
does his history to us. He's just an amazing dude.
But the connection to get me on it's a whole

(41:13):
another story. But then we'll get so that you should talk. Yeah,
we're gonna talk about that. We talk about it.

Speaker 2 (41:18):
Oh definitely, We'll be right back after this break with
Arthur Lee, CEO and inventor of Life Back, and he
is the man in the arena.

Speaker 3 (41:26):
Hi, I'm Arthur, the inventor, founder and CEO of Life
BacT and a proud father. Did you know choking is
the fourth leading cause of accidental death Tragically, one child
dies every five days. Now, imagine your child, your spouse,
or someone you love choking. You have only seconds to act.
It's a situation no one wants to face, but it

(41:47):
can happen to anyone. That's why I created life Fact.
Life back is a life saving airway clearance device that's
already saved over three thousand lives. It's easy to use,
non invasive, and gives you the power to every second counts.
Don't wait until it's too late. Visit lifefac dot net
today and use promo code life to save twenty percent

(42:08):
on your life back home kit. That's lifefact dot net
promo code Life. Join thousands of families who own lifefact
life thatac can make the difference between life and loss.
Go to lifefac dot net and get yours today.

Speaker 2 (42:24):
We are strong, We.

Speaker 8 (42:26):
Are resilient and we will get through this together. But
these are stressful times and it's important to also practice
good self care. It's normal to feel overwhelmed, anxious, or afraid,
but there is hope. Reach out to someone, connect with
your friends, stay in touch with your community, and know
that you are not alone. Learn more at We Arebroadcasters

(42:48):
dot com slash Hope furnished by the National Association of
Broadcasters and this station.

Speaker 7 (42:54):
It'd be great if life came with remote control. You know,
you could hit pause when you needed to, or hit
rewind like that time you knock down that wasp's nest
for that time you forgot to roll up your windows.

Speaker 3 (43:08):
In the car wash.

Speaker 9 (43:10):
Fantastic, Yeah, or remote control would have come in handy
then well. Life doesn't always give you time to change
the outcome, but pre diabetes does. With early diagnosis and
a few healthy changes like managing your weight, getting active,
stopping smoking, and eating healthier, you can stop pre diabetes
before it leads to type two diabetes. It's easy to

(43:31):
learn your risk. Take the one minute test today at Do.

Speaker 2 (43:34):
I Have Prediabetes dot org.

Speaker 9 (43:36):
Life doesn't come with a remote control, right, so you're
on your own with the wasps. You have the power
to take control of pre diabetes. Visit do I Have
Prediabetes dot Org Today. That's do I Have Prediabetes dot
Org Brought to you by the AD Council and its
pre Diabetes Awareness partners.

Speaker 5 (43:53):
Life Act is proud to be at the forefront of
innovation in choking rescue. Recently, the American Red Cross updated
its guidelines to include anti choking devices as an option
for choking emergencies. This life saving update recognizes the importance
of tools like Life Act designed to help in traditional
methods may not be feasible or fail. LIFEAC is there

(44:14):
when seconds matter most. Join the thousands of families who
trust Life Act. Lifeact can make the difference between life
and loss. Go to life bac dot com to get
yours Today.

Speaker 1 (44:26):
Now on iHeartRadio, more of the Man in the Arena,
the Life Back Radio Show. Here again are Arthur Lee
and Rick Thatcher.

Speaker 2 (44:35):
Arthur, before the break, we were starting to talk about
the presence of angels.

Speaker 3 (44:41):
It's been quite show as far as discussing some really
deep and emotional things. And you know the next godwink,
My daughter had a tournament up at Niagara Fools and
it'll come out later. But I had a terrible accident.
We were heading to Niagara Falls, and it was one
of the driving points of why Life Act exists and

(45:02):
why I feel so deeply when I hear of that
woman die in the restaurant, of the child that died
in school. But we were me and my buddies when
we had the accident. We're going to Niagra Falls, So
here I am.

Speaker 2 (45:15):
I never got there.

Speaker 3 (45:16):
I never got there, and it was always in my
head to pay tribute to them and go there. And
my daughter had a gymnastronomy and I'm walking up to
the polls and my phone rings. Now I'm thinking of
my friends that I lost in the accident when we
were heading there, and I'm thinking about life back and everything.
I'm not answering my phone. No, I click it off.

(45:39):
Next thing, the phone rings, Brian, Bryan killed me. Fox
and Friends TV show my friend, your friend, teammate, teammate,
And so now I'm answering you, Brian. Don't call you.
He certainly shouldn't, but if he does, you answer the phone.
So I'm like, Brian, what's up this? I could see

(46:01):
the mist of the falls, the destination that destroyed my
life and.

Speaker 2 (46:07):
You would describe your relationship at this point as slightly stalking.

Speaker 3 (46:12):
Yeah, well that was gently bugler because I would see
him at the gym and when we were soccer buddies.
But he says, hey, Art, you know, the producer's trying
to get you. We have a segment on entrepreneurs I
can get you can get on. And Ban was always
there for us. Obviously had to be protective of a
lunatic with a sink plunger, but as we gain momentum
and credibility, he was always wanted to help. He just

(46:34):
wanted to make sure he could. So as I'm walking
up to the falls, I get a note and that
was the kickoff. That was really our first breakthrough as
far as public right. We went on Fox and Friends
and a lot of units out there, and it was
the beginning of media saving lives and like we have
that chart, I think Brian's third, you know, and how

(46:57):
many lives his message has saved. And that that's what
this show is about too. It's about the gobbling, It's
about the foundational souls, and as we go through it
and we get more into each chapter, that makes a
foundation of our being connected to live Staate right, and
how media you know me gets well, it's always bad.

Speaker 2 (47:20):
Well, it's bad a lot of time.

Speaker 3 (47:21):
Yeah, but Brian has saved I think something that thirty
level twenty, which is directly related. So media can do good, right,
we can get good word out there. And that was
a very emotional moment because it was another moment of
you're going to be okay, You're gonna be okay, you're
gonna heal from the accident, and your mission is solid.

(47:46):
He's gonna nudge me along again and give me another
opportunity to get to where we are at three thy
three hundred live Staate.

Speaker 2 (47:53):
Amazing with such a short period of time. You know,
from an outsider's perspective, you look back twenty sixteen, the
first year, four lives, the entire year, and you know
we mentioned we talk about media and the positive influence
they can have in spreading the word and awareness about life.
BacT you know you brought this to my attention. Baby
Gabriel saved in an eggs up grill in South Carolina.

(48:16):
So many great aspects of the story, but the patron
saint of media.

Speaker 3 (48:21):
Yeah, Baby Gabriel. But once again, it's all the little
godwink and I think as we these are intimate and
sometimes they are hard to share, but they should be
shared because anyone it's gonna take on anything. Just keep
your eyes and your soul open. You will get reassurances
like what are the chances of that? So the little
child right before his first birthday gets saved by a

(48:43):
good samari and caught on camera. The parents and family
are incredibly courageous to share that difficult moment and to
tell the story every time she breaks up, and she should,
but had the courage to say, we have to help
others as much as it's uncomfortable. He gets saved. His
name is the patron saying immediate, so he can't make

(49:06):
that up. But I think that these incredible odds against
it happening. The first save being Jackie getting a call
going up to niagrapholds baby Gabriel being our first breakthrough
in ring camp type. It was the security on the
restaurant saying yes, everyone, not just us, anyone can do something.

(49:27):
Don't be afraid, give it all you got, pay attention
to the god wings. They'll guide you, they'll give you strength,
they'll pick you up when you're down. I mean going
to nagriphill was the lowest moment in my life. I
get a phone call and it's the greatest moment and
leads to thousands of lives safe. So that the difficulty
of making that walk and.

Speaker 2 (49:48):
You sharing it too, in turn saves lives. Yeah, the
invention saves lives, sharing the story, sharing the pain. Now
you've written this book, sorry can't is a lie, which
will be kind of the backbone of the talking to
the show the Man in the Arena talking points. Each
chapter gives another slice of your journey, of the journey

(50:09):
that could be for others. And how not just life act,
but people change the world.

Speaker 3 (50:14):
But that's kind of why the combination of life back
and the godwinks and those things is to come together
in this to raise awareness not only to joking deaths
and that there is a solution, but to Joe Schmoe
that goes in his garage can go change the world.
I know because we did it together, me and my friends,
my family, and we did it, so it can be done.

(50:35):
And the guiding talking points are those little moments in life.
They're not what you think, you know. It's not like
it's sort in school or I read a book by
this guy that told me to exercise in the morning
and then stretch and meditate. You know, we're talking little rascals,
we're talking movies. We're talking to my dad, my uncle.

Speaker 9 (50:53):
You know.

Speaker 3 (50:54):
There's a chapter on going over Niagara Falls in a bubble.

Speaker 2 (50:57):
Like that's a whole show.

Speaker 3 (50:58):
Yeah, that's all. That's amazing.

Speaker 2 (51:01):
Steve Oliver is still concerned about going over the falls.

Speaker 3 (51:05):
That's true. Man, that's so funny too. But that's the point.
Will use the book as a chapter guideline of a
fundamental development of your persona, your non negotiables inside you,
and then share the experiences of life back on its
way to saving lives all over the world. So maybe

(51:27):
if we share it, we have the cards because a
lot of it I don't want to share, but it's
like the parents. I have to be courageous enough to
do it and maybe help out this. Yeah.

Speaker 2 (51:36):
I think of the Kohlers immediately the pain sharing the
story of what happened at exub Grill with their son,
and it immediately impacted the sharing of it. Britney, we
are another save. But they were inspired to get their
life back from watching the Absolutely you write that on
social media and it's so appropriate. These are heroes for sharing.

Speaker 3 (51:57):
And we have a lot of people lost children then
now fighting so it doesn't happen to others, which is
just mind boggling. Courage. Courage still exists. It's definitely taken
a hit, you know, with these idiots say oh, I
have to let the good die, but we can bring
it back. We can bring it back. I think people
need to. We need to reinforce that if you do
the right thing, you're going to be okay. You just

(52:18):
have to fundamentally understand that and not be afraid. I'm
going to do what's right and whenever it happens, happens.

Speaker 2 (52:24):
You've been doing it since twenty twelve and gosh, three
thousand lives. It was the Thousand Lives Save party just
last summer, I know.

Speaker 3 (52:35):
And where you know what's crazy, We're coming up on
three thousand kids watching Jackie graduate and saying that's not
even a third of what we say.

Speaker 2 (52:43):
Amazing. We're going to talk about so much life act,
but we're also going to talk to other men women
in the arena, similar stories, similar inspirations, and gosh, in
your circle, so many amazing people coming in and out
doing great things. I think next week we're going to
be talking with law enforcement Appreciation Day.

Speaker 3 (53:07):
How awesome is that because you know, and that show
is going to really be about the appreciation we have
to have for their mental makeup. You know, we think
of them, you know, facing danger, but that's not their
biggest concern, and we're going to show gratitude for that
side of their job. Next week.

Speaker 2 (53:25):
Yeah, so that we'll be talking to folks from glen Cove.
We're gonna be talking to yeah, absolutely right on our
tiny long island. So we'll be back next week. I'm Rick.
I'm with Arthur Lee, CEO and venor of Life Act
on The Man in the Arena