Guest Attorney Michael Di Bello

Episode Transcript

Speaker 1 (00:00):
The following is a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed.

Speaker 2 (00:09):
Welcome to the Man in the Arena, where bold conversations,
real challenges, and unstoppable determination takes sector stage. This is
the show that brings you unfiltered insights from leaders, visionaries,
and everyday warriors. Who refuse to sit on the sidelines.
Join the movement brought to you by Life Fact, the
airway clearance device that has now saved over thirty five

(00:30):
hundred lives in thirty nine countries. Go to lifefac dot
net get the original authentic Life Fact. Use code MIITA
for discounts on protecting those you love. Teddy Roosevelt said
it best. It is not the critical accounts, not the
man who points out how the strong man stumbles. The
credit belongs to the man who is actually in the arena.

(00:51):
What inspired Arthur Lee protecting his daughter and then the
world's success Leaves Clues will explore each chapter of author's book,
Sorry Can't is a Lie, and hear from other men
and women in their arenas. Get ready to be inspired.
Welcome to the Man in the arena. I'm Rick Thatcher,
pleased and privileged to introduce a newest member. When you

(01:15):
say new guy, the newest member of Team Life BacT,
Michael Devello, Michael, welcome.

Speaker 3 (01:21):
Thank you, Rick. Yes, I am the new guy. It's
really a pleasure and an honor to be a part
of the team. It's been a really exciting past two
weeks and just trying to hit the ground running.

Speaker 2 (01:34):
Hit the ground running, and now you came. Let's let's
get it at the outset. I'm about a year behind you,
so I was with January last year. I started came
in in a different capacity. You, of course, are heading
up our legal efforts. So you are an attorney. Yes,
that's true and so much different. But you've already gotten

(01:54):
a sense appearing tonight on the shows the inside of
two weeks you've been with the firm. It's really a
team effort, and you never know as the best slogan
that I could give, or or words of advice or
wisdom is and something that I heard myself saying many times,
whatever you need, it's it's a team effort and it's

(02:16):
there's a lot of sports analogies, but it's it's really
right there.

Speaker 3 (02:20):
You're absolutely right, uh Rick, everyone that I've met, it's really,
I would say, more than a team. It's it's really
like a family. No, it's a small, tight knit group.
Everyone has been extremely helpful and really made me feel
like I was part of the family as soon as
I as soon as I joined, and it's been great.
I what I really like is the energy, the enthusiasm.

(02:45):
It's really a positive, very very warm, friendly team. Yes,
it's been really nice. It's been great.

Speaker 2 (02:52):
Yeah, so I I you know, again, through your eyes,
I'm kind of reliving some of my experiences, and a
lot of them are the same. You came from bigger corporations,
certainly small family. But you mentioned it to me this morning.
It's really the mission. I was going to harken back
to something Arthur said to me early on again, Arthur Lee,
the CEO and Veentrolife BacT and you know, he started

(03:15):
all this back in twenty twelve, but I think he
sensed some hesitancy or confusion or you know, excitement over exuberance.
And he said, passion before process because you'll find out,
and you probably already have some of the processes aren't there.
But when you look at the end result and your

(03:36):
office right next to the Hall of Saves, right, great
place to get things straightened out.

Speaker 3 (03:42):
You know, you're right, it's definitely you could feel the
passion and it's it's it's strong, I mean, and you're right.
Arthur had the foresight and he saw he had the
vision and really created this niche market that didn't exist before.

(04:04):
So I'm really impressed with what I've seen so far.
It's amazing that you know the company, how well you
guys have done in such a short period of time.

Speaker 2 (04:18):
We're nothing with for those folks at home. Yeah, it's
been and it's a great story. It's a great grind.
It's a great story. And it started with a dad
who learned of a passing. You know, and we've we've
told this story before, but it's always where if someone's
listening with the first time, it didn't know how he
came up with this idea. He learned of a seven
year old who tragically passed from a choking incident in

(04:39):
a hospital setting. So those questions were answered quickly. Why
didn't they you know, didn't they? Yeah, they did try
all that stuff, the standard protocols we say at time
and time. Again, don't always work right. There's a large
failure rate depending on who's administering it. And some people
you can administer this standard protocols, the backflows, the the

(05:00):
abdominal thrusts, we like to call him, but he didn't
think of the world At first. He thought of his daughter,
who was seven. He wanted to protect her. And then
there was a period of time after twenty twelve where
he had a decision to make. You know, he was
about to put a ribbon on his career in shipping.

(05:20):
He built his own company. He didn't need or want
to do more, but really felt the calling again protect
his daughter. Had it. He goes, Okay, Jackie's protected now,
But what if I hear of another seven year old
like I just did a month ago. So to tell

(05:41):
us about your background, your path. You know, out of
law school you work for other law firms.

Speaker 3 (05:48):
Sure, Actually, even prior to law school, my background was engineering.
I was an electrical engineer. Okay, I worked for Underwriter's Laboratories,
which is you see it.

Speaker 2 (05:59):
On electrical protexture plug equipment. Big company. Yes, yes, how
many employees do you think? Oh?

Speaker 3 (06:06):
Now there they probably have several thousand all over the world.
So I was there. You know, I started my career
as a product safety engineer doing public safety on electrical products.
And then I had this opportunity to go to Henry Shine,
which is another charge YEP, large for medical dental, huge

(06:30):
multinational distribution company.

Speaker 2 (06:32):
And the headquarter here in Loveland, correct.

Speaker 3 (06:35):
In Melville, and so I started with them and the
mid to late it was ninety six actually, and at
that time I started focusing on their quality management system
and implementing standards and procedures for their private label medical

(06:58):
dental products were also being shipped all over the world,
and they needed a corporate quality manager.

Speaker 2 (07:08):
So the guy you were there's a guy part of
a team, right, a legal team.

Speaker 3 (07:12):
Yes. Yes. Ultimately I reported into the legal group and
I was responded and then I became responsible for their
regulatory compliance. And that's when I started working more and
more in the legal regulatory realm because the requirements became
because of the medical devices, they became legal regulatory requirements

(07:37):
and regulations with FDA and the European Union. So I
like the technical aspects and the legal compliance aspects. So
I was working with attorneys and I had this thought,
you know, maybe I should go to law school, and
some attorneys talking to me and said that's a great
idea you should and so they mentored me, and I

(07:59):
went to law school while I was working full time
at Henry Shine. So that's how my legal career began
as a regulatory council for Henry Shine.

Speaker 2 (08:09):
Yes, so people get that thought. Now we were you
in mid twenties.

Speaker 3 (08:13):
I was my late twenties act late twenties, yes, late
twenties and family. I wasn't married yet, no.

Speaker 2 (08:20):
So made that decision a little bit more less cumbersome, yes, yes, yes,
less complicated.

Speaker 3 (08:26):
I then got engaged and I was lucky enough for
my wife to take care of all of that. During
law school, working traveling, I was I don't know how
I did it. Sometimes I look back and I go, Wow,
how did I do all that? Yeah? I had global
responsibilities and law school was really interesting. It was a

(08:46):
big challenge for me because of all the stuff I
had going on, and intellectually it was it was stimulating.
And I thought about being a patent at Journey now working.

Speaker 2 (08:55):
For Yeah, we're gonna touch impact. Yes, that's some patent
issues right, Yeah, just a couple.

Speaker 3 (09:02):
So then after that I was with Shine for many years.
I got this opportunity to work for a chemical company
in Port Washington called a Seido. There was much smaller
company compared to Shine, and I think they were about
at the time five almost six hundred million dollars and

(09:23):
it was just me and the general counsel. So there
I got to do a lot more than just you know,
regulatory and compliance work. And I was fortunate enough there
to to ultimately become the general counsel. And then we
were acquired by a private equity group.

Speaker 2 (09:41):
And you're already married, so that yes, so that that
wasn't something that you could use out socially, like hey
in the journal, you know, in a you know, beverage setting,
right right, yeah, right, right, Yeah, what was the wife?
The wife was impressed?

Speaker 3 (09:55):
Yeah, yeah, yeah, my wife was impressed. She was a
big supporter, and she was very patient with me, you know,
I have to say, because yeah, it was a big undertaking.

Speaker 2 (10:03):
Listen, you look throughout history, I mean Arthur or inventors
or you know, successful politicians, there's usually more often than
not a strong woman. I certainly can attest to that
behind supporting doing all the things to allow us to
accomplish what we're accomplishing, that's right. Uh, you know, be

(10:24):
it great like inventing a life BAC or whatever it
is that you know, we're able to homes take care
of right a sense? So what brought you to life BAC?
How did you hear about it?

Speaker 3 (10:37):
After I left Acido, I decided to hang a shingle
and do something very different because I've always been in
house and uh and that was interesting too. And then
I got a phone call from a recruiter who said, Mike,
I think I have an interesting opportunity for you with
a small medical device company on Long Island and they

(11:01):
need someone in house to help them with their regulatory,
IVY everything really you're yeah, everything legal. I said, wow,
that sounds really interesting. So he told me about it,
and I, uh, I had a call with Arthur and Laura.
Then a week later I came in and I met
with them and Mike and uh, you know, Mike Singer,

(11:24):
Mike Singer and Donna Marie and we hit it all.
I said, Wow, this is fabulous. I said, this is
this is really really interesting.

Speaker 2 (11:34):
Had you heard before you know, you get the call,
had you heard about Life Act?

Speaker 3 (11:39):
I didn't. I don't think I. I don't think I
ever did.

Speaker 2 (11:43):
It's not everyone's radars.

Speaker 3 (11:45):
Not definitely was not on my radar. And I was
really taken aback when when I got the tour and
I saw the you know, the whole of saves.

Speaker 4 (11:56):
Wow.

Speaker 3 (11:57):
Wow, who's ripers?

Speaker 2 (11:59):
Let me ask you this, sure, much like Arthur found
out that standard protocols? Were you aware of the downfall
of standard protocols and the failure rate or five thousand people?
I love that this country keeps track of it because
I've been to other parts of the world where you
look up you know how many people die you're of
accidental choking, and it doesn't even come up on a search. Yeah,

(12:21):
So so none of that.

Speaker 3 (12:23):
You No, I was not. This was really a big
eye opener for me. I was pleasantly surprised. And like
I said, here you are and here.

Speaker 2 (12:32):
Joining us, joining us on the man in the reader
you're listening to Michael de Bello, the newest member of
Team Life Back. Was so happy to have you because
there are so many issues, which we'll talk about in
the next segment. Michael de Bello, I, of course am
Rick thatchery and you're listening to the man in Rida
join us. After this break, she.

Speaker 3 (12:48):
Started to choke on a piece of candy. She wasn't breathing.

Speaker 2 (12:52):
Then Ray reached for the life back and it saved her.
She could have easily died that day. A life back
saved her life. What I would say is, don't need
a life back and not have it. Have a life
back and hopefully never need it.

Speaker 5 (13:07):
Recently, the American Red Cross has added anti choking devices
as an option when standard protocol fails or is not feasible.

Speaker 1 (13:14):
Go to lifeback dot net or called eight seven seven
five four three three eight two to two.

Speaker 6 (13:18):
LIFEAC is proud to be at the forefront of innovation
in choking rescue. Recently, the American Red Cross updated its
guidelines to include anti choking devices as an option for
choking emergencies. This life saving update recognizes the importance of
tools like life AACT designed to help when traditional methods
may not be feasible or fail. LIFEAC is there when

(13:39):
seconds matter most. Join the thousands of families who trust
life BAC. LIFEAC can make the difference between life and loss.
Go to life bac dot com to get yours today.

Speaker 5 (13:49):
Hi, I'm Mars for the inventor, founder and CEO of
life BAC. I'm a proud father. Did you know choking
is the fourth leading cause of accidental death Tragically, one
child dies five days now. Imagine your child, your spouse,
or someone you love choking. You have only seconds to act.
It's a situation no one wants to face, but it

(14:09):
can happen to anyone. That's why I created Life Back.
Lfe back is a life saving airway clearance device that's
already saved over three thousand lives. It's easy to use,
non invasive, and gives you the power to act when
every second counts. Don't wait until it's too late. Visit
lifefac dot net today and use promo code life to

(14:30):
save twenty percent on your life back home kit. That's
lifefact dot net promo code Life. Join thousands of families
who own life back life BAC can make the difference
between life and loss. Go to lifeback dot net and
get yours today.

Speaker 7 (14:46):
I was in the living room when I heard my
son Carter, who was two at the time. I looked
over and myself him grabbing for his face. I grab
a life back.

Speaker 8 (14:56):
I put the.

Speaker 7 (14:57):
Mask on his face and place push pul the life
back dislodged the ice cube from his airway. He started
crying the most amazing sound I've ever heard in my
entire life.

Speaker 8 (15:08):
Please protect your family. Get a Life Back.

Speaker 1 (15:13):
Now on iHeartRadio more of the Man in the Arena,
the Life Back Radio Show. Here again are Arthur Lee
and Rick Thatcher.

Speaker 2 (15:23):
With Michael Debello, the newest member of team Life Back
in a legal capacity. But it's more than that, Michael,
It's more than that. I mean, you find it's all hands,
all hands on deck. We say we have all hands meetings,
but such a small family that you wind up like,
for instance, appearing on the Man in the Arena. Who
would have thought it? Right before the break, we were

(15:44):
talking about your path coming to Life Back, so we
talked to the recruiter. You meet Laura, Arthur, Mike Singer,
and you take a tour out in Wisconsin where we
call it HQ Headquarters. And was there any hesitation or
you immediately struck by the mission?

Speaker 3 (16:03):
No hesitation. I felt, you know, like I said, the
positive energy and immediately I said, wow, I want to
be a part of this. You know, for me what's
important is the people, the work, the mission right and
the culture and it's like you said, it's doing the

(16:24):
right thing.

Speaker 2 (16:25):
The impact. So you've mentioned the impact. Yeah, you mentioned
working for Henry shine On to write a laboratories. You
know that the final product is certainly reducing risk. I
spent you know, three decades in healthcare sales, right, you know,
merk sharing, plow and in cardiovascular disease, allergy, seasonal allergic rhinitis, diabetes,
you know, and you dealt in certainly healthcare reducing risk,

(16:51):
you know, with a product like life fact, it was
such a jurassic departure from you know, reducing risk to
eliminating risk or you know, actual impact and saving lives
both are important, but I don't remember a more direct,
direct impact.

Speaker 3 (17:09):
You see it immediately and it's almost instantaneous because we
operate in the world of minutes, yes, seconds, four minutes
can make a huge difference. So that is, you know,
like you said, working in a large organization, being part

(17:29):
of those teams and all that, and and then eventually
having a trickle down effect and an impact. But that
takes time and months or years, you know, on to
see the tangible result. Here, it's what did we save today?
Who is still with us?

Speaker 2 (17:47):
That's exactly and each night I got you on the distribute, Yes,
thank you. I just saw you get your first one. Yes,
So I had to give your email because each night
Donnie Eisley, who all contribute to the show on a
nightly basis, or when we take the show, she feeds
the information to mister three thousand, Gray Prevy, who joins us.
Every week he saves his daughter to account for the

(18:09):
three thousand, save his daughter Maya on the side of
a Florida highway and caepe Coral, Florida, and so Donna.
Every night we get an email Life to Save And
if you take the time to open and you see
some of it's redacted because of Hippa, And we don't
know know right away if we're going to be able
to share the story, but details it gets so far

(18:31):
deeper than the number. So we're approaching four thousand lives
saved again, thirty different countries. And you know, we sit
and tape in Massapeak with New York where Life Act
was invented. But to realize not all of those lives
and communities and families that have been saved the tragedy
of a choking death right, but not just here in

(18:51):
the US thirty different countries, so we have operations in Canada,
in Europe certainly Life Act UK, and if it wasn't
for the time difference, we'd have those folks on a
lot more often. But the Bannigans are out in Europe
and they do amazing work. And in fact, the first save,
I don't know if you realize this, our first save

(19:13):
was from the UK in an assisted living facility because legally,
at first, when they entered the EU market, they weren't
able to be sold to individuals. At first, it was
only in assisted living facilities retirement homes. And the first
save in twenty sixteen, Wow UK. And oddly Arthur will

(19:34):
be here to attest to it. He calls it a godwink.
The nurse's name was Jackie, same name as his daughter.
And when he tells, when he retells the story, which
he will, it's hard not to get choked up. And
when you get into the numbers, the number four thousand,
it's you know, we're still chasing the five thousand that
die accidentally. So that's what you know. Arthur will, at

(19:56):
the end of the day, whenever we're talking about you know,
sell it. Breading a save where the three thousand Lives
Saved celebration. He just you know, all right, next, let's
keep going. And it's got to be everywhere. You know,
we're not in all the schools we need to, We're
not in all the vas that we're working on. It's
you know, when you think about it's got to be
everywhere where food is consumed. Right, you know there's a

(20:19):
virus stinguisher an ad in a facility, right, and hats
off to Costco. Yeah right, yeah, Costco and has it
in every food court and they've had I think eleven saves.

Speaker 3 (20:29):
I'll also go a step further, even in dental offices.
If you're in the middle of a dental procedure in
the Crown breaks, that's some obstruction. Yes, so you know
it's such an amazing product that is so useful in
different food no, no question, but dentist.

Speaker 2 (20:50):
Arthur get in here, Arthur Lee, ladies and gentlemen has
entered the building. Thanks for coming in.

Speaker 4 (20:55):
Breaks didn't work on the truck.

Speaker 2 (20:57):
Hey listen in real life.

Speaker 4 (20:58):
So we got going.

Speaker 2 (21:00):
We used the old Fred Flintstone see it out the door.

Speaker 4 (21:02):
I looked back. My dad got me a go cart
one year when I was a little kid.

Speaker 5 (21:06):
And it was awesome and it was the most amazing thing.
And then took it from my first ride and I
put it around a car game down the block, lived
on a dead end, and I put it around, and
I was scared, so I was going to let the
car go. It had no breaks. I just drove right
into a park car. I was going like two miles

(21:28):
an hour. And I'm like, nowadays, imagine giving you a
kid a gas powered motorcycle with no breaks go cart.
But then he made that he put a pipe and
he put a pole emergency. That's how I stopped it.

Speaker 2 (21:41):
Amazing. I was just thinking little rascals because on an
earlier show, we haven't gotten to that part where we
talk about one of the chapters of Arthur's book. Tonight,
we'll talk about few Money, which I loved. You know,
the initial thought is I have an idea of what
that is. But when you read the check after so please,

(22:02):
if you haven't already gotten the book, sorry can't is
a lie go to life bac dot net and pick
up this. Yes, I did one chapter and there's so
much and we'll talk more about it, but there's so
much this it's so deeper than the colloquial few money.

Speaker 4 (22:17):
Well lead all of them lead to bigger picture, right,
you know.

Speaker 5 (22:20):
And then later with Joe, we're talking about silly and
you would say, you know, what is silly a have
to do with life? But it does have a bigger impact. Absolutely.
What were you guys talking about.

Speaker 2 (22:30):
We were talking about Mike's path, his his path in life,
how he went from being an engineer. Uh then was
introduced an underwriter's laboratories to the field of law and
was encouraged by mentors.

Speaker 4 (22:42):
Yeah, I did that to go to go to law school.

Speaker 5 (22:44):
And I dig the fact that you got your degree
when you're working, work your butt off, you know.

Speaker 2 (22:51):
Yes, we also we also uncoverage.

Speaker 4 (22:54):
All right, so let's say what do we have for
you money?

Speaker 2 (22:57):
Well, we're yeah, that's where that's fun. That's where we're
getting there.

Speaker 4 (23:00):
So what did you think of the chapter?

Speaker 3 (23:02):
I thought it was right on point. I thought it
was really uh insightful and thoughtful in how you were
able to articulate the you know, the importance of integrity.
We were talking about doing the right thing.

Speaker 4 (23:20):
That's why I yeah, I thank you for your part.
You get it.

Speaker 3 (23:24):
I get it, I I, I love it, and we
were Yeah, we were talking about how it's so meaningful
to see the direct impact of the product and measurable.
We're talking about faces right minutes and you see those
faces and you know, I walked through the whole of

(23:44):
saves and it's like, wow.

Speaker 5 (23:46):
We'll check this out on the few money and the
bigger picture. I don't know we did describe a few
money at all. We just started, all right. So basically,
my uncle was.

Speaker 2 (23:57):
Yes, I want to hear about Uncle Roger.

Speaker 4 (23:58):
And he was an awesome dude.

Speaker 5 (24:01):
In the book go into a little bit about his
Davy and Goliath quality, Like he would tell you a
story that was cool and before you knew it, you
learned a valuable life lesson and you walked away going,
how do you do that?

Speaker 4 (24:14):
You know?

Speaker 2 (24:15):
And he learned me something.

Speaker 5 (24:16):
Yeah, and he was he was a heartfelt, sensitive dude,
but you know, he punched in the face. He's the
kind of guy you want in your life. And he
was my mentor. So one day we go out to
lunch and he would coach me because he was a
salesman and there is a very big potential for the
need for a few money and sales. You know, you
want to sell the thing, so you sell your soul.

(24:38):
And then all the knockoffs they're selling their souls to
kill people. They don't care. We can't do that. So
he tells me and he says, you know, and it
was so I can still remember. It's sitting at a
lunch and he goes, you know, you got few money,
and I'm like, uh, what is that few buddy? And
he went on to explain. He said, you need, like
you know, two or three months a safe so that

(25:01):
if you're ever put in a position where you're required
or requested or nudged or or coerciz yeah, to not
being maintained your integrity, that you can say for you see,
that's doing it.

Speaker 2 (25:16):
That's the difference that I learned from when I read
the chapter, because I immediately think of a few money
saying just say it for the sake of saying it.
I have the money, I can say it. But because
of being asked to do something that doesn't align with
your values and your family and and you mentioned that,
it's no surprised that his kids, well and you like

(25:36):
had that lesson because it adds that component of.

Speaker 5 (25:41):
Saying of his character, that his children became so great
and are just amazing people, and his son is a
mini version of him. But what the bigger lesson was,
we can we can't only have our integrity, we have
to be prepared to protect it, right desperate time, desperate people.
You know, I stole because I was starving. You know,

(26:03):
you kind of say, oh, I understand, but that got
too far, right, You have to be prepared to not
sell your soul because you feel you had to, you know,
And that to me was the lesson I took in
that we have to be conscious and careful with our integrity,

(26:23):
to be prepared, right to protect our integrity. And uh
that that was kind of one of the stimulus is
of the chapter saying these little lessons have bigger impact.
And you know, I was thinking about you in the
law world, you know, integrity is big, huge, because there's
a lot of not good, nice lawyers that do things like.

Speaker 2 (26:44):
That to get this barred.

Speaker 4 (26:46):
Right, Yeah, but that's possible, is it.

Speaker 9 (26:49):
It happens not to development people people on the other side, Right,
we were gonna we were just about a touch on
some of the areas of concentration.

Speaker 2 (27:02):
I mean, it's fast, right, our legal concerns. We talked
earlier about your big three, you know, protecting the company,
intellectual PROPERTI.

Speaker 5 (27:12):
Properties, well wait, wait, I want to go a little
further on this. Sure, so with life Act. You know,
my dad was an engineer, worked on Space program. He
was a product of the same integrity generation. So I said,
you know, how do I make it the best I
could be. I wanted to last forever, you know, I
wanted to not fail with the great in the in
the becausecutive just popped the valve and it would have

(27:34):
been cheaper and blah blah blah. So we worked really
hard on that, and then we were at the meeting.
I won't mention the company, but you'll know it. And
it was the first time I had like corporate world.
They were going to buy him in bulk and all
this great stuff, and they said, okay, this is great. Yeah,
can need millions of them. You got to make it
expire and you got to triple the price. And they went, well,

(27:56):
buy a few money. I don't need it. I see
you late. I'm not doing that. And it's a bigger
picture in kind of the like the school world or
the institutional world, because that money goes to lobbyists, goes
to the crooks. So it works really well there. They
want it to renew every year, so every year they

(28:17):
the lobbyist gets a check and the criminal gets a check.
But that was my uncle, and it was a combination
my dad. The engineering was my dad, right right, you
got to make it work forever, and it's got to
be you know, it's kind of the best it could be.

Speaker 4 (28:30):
Reliable. Actually his style he was reliability. So that was dad.

Speaker 5 (28:37):
Uncle Roger kicked him when they told me make it
three times the price and make it expire.

Speaker 4 (28:42):
I had a guy. I had a guy on the
phone at one point.

Speaker 5 (28:46):
We had a lobbyist to try and uh, you know,
get it there because it's the right thing to do,
particularly with the ADA. And he had secret Miss Doctor
X was a union guy. I didn't know who he was,
but he was on it was made obyoist in the
union guy says the same things.

Speaker 4 (29:04):
I could see him with the cigar. I get it
in everywhere. I'll go require on all the job shots.
You just got to make it three times a price
and expire. Click.

Speaker 2 (29:14):
Yeah, do you see it coming right?

Speaker 3 (29:17):
Does it?

Speaker 4 (29:17):
I didn't right.

Speaker 2 (29:19):
Sometimes it surprises you, well.

Speaker 4 (29:21):
I'm one of those stupid people.

Speaker 5 (29:22):
I guess that's in the Disneyland world that people are good,
they want to help, they want to do the right thing.
And I kept getting slammed in the face with these
disgusting requests and and like, you know, yeah, he can't
punch him in the face. I don't even know who
he is.

Speaker 2 (29:37):
Those people start from a position of bed. They may
not reveal it right away. But I remember talking to
an assemblement from down South and he turned us on
to his manager and he saved himself. He has a dysphasia.
He has a neurological condition which causes him and he said, hey,
I just want to let you know. At the start

(29:57):
of the conversation I've used life BacT. We were like great,
and then then came the money.

Speaker 5 (30:03):
The request, right you just the room if I have
a moment of a challenge the integrity call that you
had are saying now.

Speaker 3 (30:13):
As an attorney, uh, you know, when it comes to
integrity compliance, there have been a couple of times. And
this is not a dig on the sales guys.

Speaker 5 (30:24):
Oh yeah, definitely, no, no kidding, there definitely want some dudes.

Speaker 2 (30:28):
That's about the seal.

Speaker 3 (30:30):
They want the sales and you know, and they sell
out and so what I and this is also a
quality that I think, you know, I tried to instill
in my team and my compliance individuals is that we
have to partner with the business units. We have to

(30:50):
educate the business units. And sometimes you have to say no. Yeah,
sometimes we have to say no and have a few
money and you put it on the line. But there's
also so another time when you have to kind of
guide them and shepherd them into how do we do
it the right to do it the right way exactly,
And it's a partnership because sometimes you know they're not

(31:14):
seeing it from a compliance or legal perspective.

Speaker 5 (31:17):
That's that's good and they're not wrong with that right,
that's part.

Speaker 4 (31:21):
And if you got to say no, you got to
say sometimes and then.

Speaker 5 (31:24):
A lot of the in those circumstances, it's not necessarily
a bad person. Theresive you want to do it and
you guys say no, you know you can't. I remember
in my every days and it just hit me again
because the the punch in the face. I had worked
on this guy for months right to get his business.

(31:45):
I said, you know, I developed a rapport.

Speaker 4 (31:47):
We went the happy hour and we have a good
time check and he says.

Speaker 5 (31:51):
You know, I'm going to give all your I'm going
to give that business to you.

Speaker 4 (31:55):
You just got to give me ten percent.

Speaker 5 (31:57):
And I was like, so the fleet like, if you're
a criminal, tell me early on, some waste my time
and I needed the money then right.

Speaker 2 (32:05):
Yeah. We'll be back with more with Arthur Lee, CEO
and adventure of life Back, and the newest member of
cmlif FAC Michael Debello. Thank in Heal's attorney and I'm
Rick Thatcher and join us for more.

Speaker 5 (32:16):
The man of the arena, I'm sorry to bother you,
but I have thirty seconds to give you a very
important message.

Speaker 3 (32:22):
My name is Arthur Lee.

Speaker 5 (32:23):
I'm the CEO inventor of life Back, a simple choking
rescue device that could save a life in a choking emergency.
We've saved over three thousand lives now, but we're not there.
Five thousand people you choke to death, one child every
five days. Please consider protecting your family in a choking
emergency with life Back. Go to lifefac dot net today.

(32:44):
Thank you for your time.

Speaker 6 (32:46):
Lifefac is proud to be at the forefront of innovation
in choking rescue. Recently, the American Red Cross updated its
guidelines to include anti choking devices as an option for
choking emergencies. This life saving update recognizes the important tools
like life Act designed to help in traditional methods may
not be feasible or fail. LIFEAC is fare when seconds

(33:06):
matter most. Join the thousands of families who trust Life Act.
Lifeact can make the difference between life and loss. Go
to lifeac dot com to get yours today.

Speaker 5 (33:16):
Hi, I'm Marthur Lee, inventor, founder and CEO of Life
Act and a proud father. Did you know choking is
the fourth leading cause of accidental death Tragically, one child
dies every five days. Now imagine your child, your spouse,
or someone you love choking. You have only seconds to act.
It's a situation no one wants to face, but it

(33:37):
can happen to anyone. That's why I created life back.
LIFEVAC is a life saving airway clearance device that's already
saved over three thousand lives. It's easy to use, non invasive,
and gives you the power to act when every second counts.
Don't wait until it's too late. Visit lifepac dot net
today and use promo code life to save twenty percent

(33:58):
on your life back home kit. That's lifefac dot net
promo code Life. Join thousands of families who own life
fact life bac can make the difference between life and loss.
Go to lifefac dot net and get yours today.

Speaker 7 (34:13):
I was in the living room when I heard my
son Carter, who was two at the time.

Speaker 8 (34:18):
I looked over and.

Speaker 7 (34:20):
Myself him grabbing for his face is through. I grab
a life back. I put the mask on his face
and place push pull the light back dislodged the ice cube.

Speaker 8 (34:29):
From his airway.

Speaker 7 (34:31):
He started crying the most amazing sound I've ever heard
in my entire life.

Speaker 8 (34:36):
Please protect your family. Get a Life back.

Speaker 1 (34:41):
Now on iHeartRadio. More of the man in the Arena
the Life Back Radio Show. Here again are Arthur Lee
and Rick Thatcher.

Speaker 2 (34:50):
We were talking about the chapter of the book Nephew Money,
and more importantly, I think bigger overriding message of that
is being integris learning and not being compromised your own
values or your family's values. I really was touched, and
I really wanted to meet touched Uncle Roger.

Speaker 4 (35:05):
He was a good dude. But I think the bigger picture.

Speaker 5 (35:09):
I appreciate you kind of softening it to some extent
to say, you can work with someone that's kind of
on the friends, but we have sometimes.

Speaker 3 (35:16):
It's not always a black and white is right.

Speaker 4 (35:18):
That's the hard work.

Speaker 3 (35:19):
Those are the hard Those are the ones when you
really get the test the values and the integrity, the
gray issues.

Speaker 5 (35:29):
Do you guys remember the movie Fist with Sevesto Saloon
and he became like a Jimmy Hoffa. Yeah, And that
sticks with me too. I think maybe because I was
conscious of protecting my integrity, especially because my uncle Roger
kind of ruined my brain and made me think about it.

Speaker 4 (35:48):
But at one.

Speaker 5 (35:49):
Point they joined together and they were doing something good
and and they were fighting, and he cut a little deal, right,
It was a little deal, and the guy said to him,
you took, you took right. And I think too that
in that sense we have to be conscious of the
little infraction right kind of there is not a there

(36:12):
is a gray area in the sense of maybe it
can be done differently and still maintain integrity. But I'll
never think of because he says you took, And to
me that was always where I'm when I'm gray, where
I go, am I taking because from then on he
became you know, he became the corrupt dude, right, and

(36:34):
that was the icebreaker. You know, does it lead to more?
You know, I just did this, Now this is easier.

Speaker 3 (36:41):
Next time he opened the door.

Speaker 4 (36:43):
Yeah, and opened the door.

Speaker 3 (36:44):
And little things can become big things.

Speaker 5 (36:46):
And we I think too. You know, these this show
and what we learned through life back are kind of
the foundation. The book kind of just gives us a
topic we then can bring in people and get life experiences.
I think the hope of this show is to kind
of bring some thoughts like this to light and so

(37:07):
that people get something from the show. Right, We're not
just complaining about the world or whatever. We're sharing personal
experiences that may help someone.

Speaker 3 (37:17):
It's great.

Speaker 5 (37:18):
You know, I love it And that's really the right,
don't you think as far as that's the bigger picture.
And I hadn't thought about that movie in that micro
is part of it. In a long time that you
got to be conscious of the micro taking the micro
good point of your.

Speaker 2 (37:35):
They call them microaggressions or micro transgressions, but I think
it's what you do that when you know none of
us are perfect living in these times and through the
course of a professional life. We both work for other companies.
And you talked about the soldiers in the field. They
have the tendency to go off on their own rogues.
But when the guiding principle and the ethics is sometimes

(37:57):
there in place to remind you and keep true north right,
that's important.

Speaker 5 (38:02):
To think about it too. Integrity takes courage. In nineteen fifty,
it was, I think it was around fifty five, there
was a fire in a school. A bunch of kids died.
The whole country became aware. That's when we all used
to do the fire drill, which off because you got
to go outside, the hang out and got your friends
and that was fun. And even doing the when we
had a you know, the bomb was going to go

(38:22):
off and we had to sit in the hall.

Speaker 2 (38:24):
There were some halls and there were some get under
the under the under the really sturdy desk like.

Speaker 4 (38:29):
That was going to work.

Speaker 5 (38:31):
Once again, we got out of class. We got to
goof off. It was great, but the whole country did
it because it was the right thing to do. We
invented the cure to the fourth leading because accidental death
and we have to fight right that. I was shocked.
I thought it was going to go crazy and every
school and everyone was going to do it because it
just like it did in the fifties. So these conversations

(38:54):
like they becauld. So look at the knockoffs, right, they
don't care, they don't care that they could kill someone. Right,
And you want to talk about the ultimate like he
knock off a Gucci bag, that's wrong.

Speaker 4 (39:06):
No one's going to die today. We were playing with him.
They're falling apart, the one with the vow.

Speaker 3 (39:12):
It's shocking.

Speaker 5 (39:13):
We have to get back the courage of integrity to
doing the right thing is historically not the easy thing.

Speaker 2 (39:21):
Right.

Speaker 5 (39:22):
That dude didn't wanted to get paid off. I needed
the revenue. You know, I could have got fired and
not having revenue. But I'm blessed that my uncle and
my dad taught.

Speaker 2 (39:35):
Me worth it and they gave you that lesson to
fall back on to say this isn't worth it. And
I'm able to say a few.

Speaker 5 (39:43):
But I think too, and this is in my potential
speech for doctor Carson's event, that we have to reinforce
that it's going to be okay if you do the
right thing. I promise you're going to come out better
when you take and you make a device that kills
someone one you got out, So you're gonna have to

(40:06):
face up to that man in the mirror someday. But
more importantly, it's not the path. It's going to crap
out and it's not gonna work if you do the
right thing and you don't get it till you're older.
You have to have faith long enough for the faith
to prove that it works.

Speaker 3 (40:24):
Right.

Speaker 4 (40:24):
So that's what the message we need to give. I
know it's tempting, don't do it. It's going to be okay.

Speaker 2 (40:31):
Do you see that as one of the bigger challenges
in the legal approach to or the different fields that
you find out there is that the knockoffs is the
patent infringement.

Speaker 3 (40:42):
Yes, all that's the top priorities as we were discussing before.

Speaker 2 (40:47):
Is protecting safety, yes.

Speaker 3 (40:50):
The safety and the intellectual property rights that that Arthur
had the vision to foresee that this is a need
that doesn't even exist and he had the ability to
see that. And you know, one of the and you
asked me what attracted me to the company and the

(41:11):
meetings that we had. I don't know if you remember
but I I and this is something I learned early
on in my regulatory career, is that insuring compliance is
not always the easy road, but it's the right thing.
And you know, so I would run into the CEO
and he would say to me, like, we're in compliance,
right and all the jurisdictions. Yes, yeah, I would say, yes, yes, Stanley.

(41:34):
Fortunately he didn't ask me, well, how do you know that?
You know we're in compliance and you.

Speaker 4 (41:37):
Know all over the world.

Speaker 10 (41:39):
But the other question that I learned and I asked Arthur,
was you know what keeps you up at night? And
if you remember, you know, he said, being able to
save a life is our number one priority. And so
I saw the value system and I saw the integrity.

(42:00):
You know, he's driven by the principles that made him
so successful, that led him to where he is now.

Speaker 5 (42:09):
You didn't have a accident, right, you know, when we
first started getting out, and I still had visions of
to do the right world mentality and saying, wow, let's
get Then we had it out and we had a
good day.

Speaker 4 (42:21):
I don't know what happened. Maybe we were even on
Briant And the next.

Speaker 5 (42:24):
Day I got a report of a kid who choked
to death in the school in San Diego, and I
remember I cried because I had worked so hard, we
all had worked so hard to get it to the
point where it was out there, and now it was
the big guy got pushing me to say, you're not
there yet, and I said, we're not even close. We

(42:46):
got not only going to get it out there now,
we got to get it working right like. And it
was I don't look at it as like a knockdown blow.
It was more of a you got to keep going.
You got a lot more to do. And then when
you asked that, that's to me when I think, you
know what. On the compliance side, the last audit, we

(43:06):
had no. Four eighty three zero. And this is people
we didn't know what we were doing. We would, you know,
the truck driver cop a finance guy in the first
we did a show and they were like, oh, it's
not in protocol.

Speaker 4 (43:20):
I'm like, what's pro.

Speaker 2 (43:21):
Yeah, what does that? What does that mean? Well, you're
listening to Arthur Lee, Michael Debello and Rick Thatcher. This
is the man in the arena and he'll be right
back join us on the other side.

Speaker 7 (43:30):
I was in the living room when I heard my
son Carter, who was two at the time.

Speaker 8 (43:35):
I looked over and myself him grabbing for his face.
I grab a life back.

Speaker 7 (43:41):
I put the mask on his face and place push
pull the light back dis launched the ice cube from
his airway and he started crying, the most amazing sound
I've ever heard in my entire life.

Speaker 8 (43:53):
Please protect your family, get a life back.

Speaker 6 (43:57):
Life Back is proud to be at the forefront of
innovation and show rescue. Recently, the American Red Cross updated
its guidelines to include anti choking devices as an option
for choking emergencies. This life saving update recognizes the importance
of tools like Lifeact, designed to help when traditional methods
may not be feasible or fail. LIFEAC is there when

(44:17):
seconds matter most. Join the thousands of families who trust
Life Act. LIFEAC can make the difference between life and loss.
Go to life back dot com to get yours today.

Speaker 3 (44:27):
Hi.

Speaker 5 (44:28):
I'm Marfur, the inventor, founder and CEO of life BAC
and a proud father. Did you know choking is the
fourth leading cause of accidental death. Tragically, one child dies
every five days. Now, imagine your child, your spouse, for
someone you love choking. You have only seconds to act.
It's a situation no one wants to face, but it

(44:48):
can happen to anyone. That's why I created Life Back.
Life BAC is a life saving airway clearance device that's
already saved over three thousand lives. It's easy to use,
non invasive, gives you the power to act when every
second counts. Don't wait until it's too late. Visit lifefact
dot net today and use promo code life to save

(45:08):
twenty percent on your life back home kit. That's Lifeact
dot net Promo code Life. Join thousands of families who
own life fact life that can make the difference between
life and loss. Go to life aac dot net and
get yours.

Speaker 1 (45:24):
Today Now on iHeartRadio more of the Man in the Arena,
the Life Back Radio Show. Here again are Arthur Lee,
and Rick Thatcher.

Speaker 2 (45:35):
And Michael Debello, nest member of Team Lifefact. We've been
talking about the importance of fu money and more importantly,
maintaining your integrity which we all get from our family
or or place of work, and hoping everyone's doing the
right thing. And we're also talking about your path. Michael
joining Life Act from other we.

Speaker 4 (45:53):
Got flight back. More on that I kind of jumped
in and what's over, but it would be cool, yeah,
to come back on.

Speaker 2 (45:58):
Oh, of course he's going to be Now you've got
to read the rest of the book.

Speaker 3 (46:04):
I got to read the other chapters.

Speaker 2 (46:06):
Yeah, but you've had Arthur out and about a lot
last week, just amazed because I know it is important
for you, just monumental and you're going back to see
doctor Ben Carson. But what was it like?

Speaker 5 (46:19):
First made me and Ray made a call at a
children's hospital in Fort Myers and that was really it
was fun and rewarding. And Ray when he tells a
story about saving his daughter, he gets emotional and just
like Tim White's big tough marine fighting dude, and it's
very powerful to watch him say. And then I shot

(46:40):
across the state and got to spend time with doctor
Ben Carson, which.

Speaker 4 (46:47):
I just got chill and ansd up.

Speaker 5 (46:48):
It's hard to be around someone like that because of
the awe right, humble kind Genie. His wife's a pip,
funny and outgoing and she's just so cool. But they

(47:09):
exude core value like these kinds of conversations and a
lot of them, and you know, a lot of time
people look at me like I'm nuts when they delve
into some of these things, like the Little Rascals that
changed my mentality.

Speaker 2 (47:21):
Yeah, but you always took really important lessons out of those.
We all watched the same movies. You garnered the good stuff.

Speaker 5 (47:29):
Yeah, I'm blessed for that, and that's why I tried
to share it to say, these life lessons can come
from any angle, you know, catching a marshmallow and thrown
into a hurricane and teaches you anything's possible, and that's
not the normal way to learn.

Speaker 2 (47:44):
We're not going to revisit Niagara Falls, are we, Steve
so who ultimately because I know other people in your
circle were trying to make this happen, this meeting with
doctor Ben Carson. But who ultimately got it done?

Speaker 4 (47:57):
I always said Laura President, But Laura, but everybody he
knew about light back.

Speaker 5 (48:02):
So I don't know if Yang and Yang, if he
talked to us about it, then we talked to him.
But the real awe was him, you know, and his
wife too, in the sense of their ongoing desire to
be good people and to spread the word and to
be god people and just being around him. Because what's
cool when you shoot a commercials. You just sit there

(48:23):
for a long time doing nothing. So I actually got
to hang out.

Speaker 2 (48:26):
Yeah, I saw some of those candidate photos.

Speaker 5 (48:28):
Run all my crazy ideas by him because I felt
comfortable enough and uh, just in an awe inspiring dude.

Speaker 2 (48:35):
And how about the time how about when he corrected
you and you called him doctor?

Speaker 4 (48:39):
Well, that guy is such a moment.

Speaker 5 (48:41):
I said to him we were going to a different
part and I said, doctor Carson, I think we're.

Speaker 4 (48:44):
Going over there.

Speaker 5 (48:45):
He looked me right, and y eye and he goes
Ben And I felt like I earned that. Wow, you know,
and he's not a stuck up guy. But it was
just a personal connection of because we had talked a
lot by then and a lot of integrity stuff, right,
And that was a really cool moment for me and
even him to kind of allow.

Speaker 4 (49:07):
And it wasn't even like an ego thing. It was
more like, we're good, right.

Speaker 5 (49:12):
You know, I respect you and I obviously respect him.

Speaker 2 (49:16):
That ain't in the competition of cool things that happened
this weekend or this visit with Ben Carson. You do
you have the competition. I win the head measuring contest.
I have the biggest skull in the don't even try try, can't.
But you also mentioned that during your visit you're going

(49:38):
to be nominated and given an award Doctor Ben Carson
and his wife.

Speaker 5 (49:42):
They have a national foundation where they promote and donate
to children and their pursuits and so they give like
a scholarship. And she called me up. She texted me
so right away, I'm like terrified.

Speaker 2 (49:56):
Right, what did I do?

Speaker 4 (49:58):
You know, that's my brain what I do? Did he
do something wrong?

Speaker 5 (50:02):
And uh, they asked me to speak in the April
at this conference.

Speaker 2 (50:06):
Just speak you're you're being honored and yeah, then talking
on some of the folks. I know you don't want
to talk about some of the yeah put you on,
but talk about some of the folks that have also asked.

Speaker 5 (50:17):
Look, she said, you know, we do this thing for children.
You know, we're just like you know, we'd like to
iron and speaking on children. I'm in, Yeah, yeah, walk
whatever I gotta do. Give one that free to every
school in America. No one was real thrilled that financially,
but I said we're doing it, and uh, I said,
doll kids, I'm in and I'll do it. Then we
got the full breakdown and details it says, passed on

(50:41):
and reeze right.

Speaker 4 (50:42):
I'm like, okay, let's who it is, Lou.

Speaker 5 (50:45):
Holtz, Colin Powell, Lord Bush, Bill Gates and Art League.

Speaker 4 (50:51):
Like the next guy gets that's going to do what
I did. Go wow, Lou HOLTSI who's that?

Speaker 2 (50:56):
Okay?

Speaker 4 (50:58):
But I don't care.

Speaker 5 (50:58):
I go between like someone cool like Callin Powell and
Lord Bush. Put me in the middle there, throw him
off a little bit.

Speaker 2 (51:07):
It was just fantastic to hear about that and to
see you see the paperwork.

Speaker 4 (51:11):
I hit me like I couldn't believe.

Speaker 2 (51:13):
Now you tape some things with it. And he talked
I saw on social media Ben Carson talking about partnership, Well,
can you tell us about.

Speaker 5 (51:20):
His ability to shay that it wasn't just pay commercial.
He believes in it.

Speaker 2 (51:25):
Oh absolutely.

Speaker 5 (51:26):
And when we first talked to him, he was like,
you know, he goes, I would like to be involved
in promoting something that's not AI me because he gets
ripped off too. They take him and make them just
make him up. And he's he showed me one when
we were there and he said, I want to be
involved in something where it is me and it is

(51:49):
important and I do believe in it. And that's when
I was like, I'm sorry, if you Ben Carson believes
in this and wants to be part of this, that's
a godwink.

Speaker 2 (51:57):
Yeah, you don't see him because he has he.

Speaker 4 (51:59):
Has a moral character and he's not afraid, you know.

Speaker 5 (52:03):
So, I mean, it was an awesome experience, and I
hope so at some point we all get to just
be around him just to kind of absorb some of
his energy. And he's such a quiet, humble dude that
there's some strength to that.

Speaker 4 (52:19):
Sure, you know, he's not jumping.

Speaker 5 (52:20):
Around sham wow, and he's focused and humble, and I
cracked a couple of jokes.

Speaker 4 (52:25):
He cracked up. I said, you know, what is that?

Speaker 5 (52:29):
And he goes, uh, that it was a medical thing
and he goes, oh, that's part of my general jibilation
with the thing.

Speaker 4 (52:35):
They go, you know, it's funny. I was going to
say that he just.

Speaker 2 (52:40):
I love two of the line. You don't have to
be a brain surgeon.

Speaker 4 (52:44):
But he can be because he was fun too, like
he got it.

Speaker 2 (52:48):
Absolutely great to be with Ben Carson. And of course
today's show The Man in the Arena with Michael Debllo,
Arthur Lee myself, Rick Thatcher. We've been talking about Michael's
path and Michael being the newest men of Team Life back,
but we also talked about one of Mike.

Speaker 5 (53:02):
Pick a chapter next time, come on, absolutely, pick one
chapter that you relate to, Okay, and then formulate a
story in your head about what what it leads you to, right, right,
and then let's have him on and that's like your
new homework. So today was read the chapter.

Speaker 2 (53:18):
Everybody gets homework this initial training. Yeah yeah, but you
can't have if you're listening now in La Houston, Yeah
you can. You can find us on my Heart Radio
as well. But Michael de Bella, thank you so much,
thank you.

Speaker 3 (53:33):
It was an honor and Arthur always good.

Speaker 2 (53:37):
So we'll be back next week. I'm Rick, I'm with
Arthur Lee Ceo, in ventor of Life Back on the
Man in the Arena.

Speaker 1 (53:44):
The proceeding was a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed