Guest Q104.3 Morning Air Personality Jim Kerr

Episode Transcript

Speaker 1 (00:00):
The following is a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed.

Speaker 2 (00:09):
Welcome to the Man in the Arena, brought to you
by Lifeback, the airway clearance device that has now saved
over thirty five hundred lives in thirty nine countries. Go
to lifeback dot net get the original authentic life Back.
Use code MIITA for discounts on protecting those you love.
Teddy Roosevelt said it best. It is not the critical accounts,

(00:30):
not the man who points out how the strong man stumbles.
The credit belongs to the man who is actually in
the arena. What inspired Arthur Lee protecting his daughter and
then the world's success Leaves Clues will explore each chapter
of author's book, Sorry Can't as a Lie, and hear
from other men and women in their arenas. Get ready

(00:52):
to be inspired. Welcome to the Man in the Arena.
I'm Rick Thatcher, with the CEO, inventor of Life Back,
Arthur Lee, and joining us now the legendary morning voice
of New York's classic rock Q one oh four point three.
Welcome Jim Kerr.

Speaker 3 (01:07):
Pleasure to be here.

Speaker 4 (01:08):
And that is quite a quote, you know, Theodore Roosevelt's
famous speech about the man in the arena. If you
read that and you're not inspired, then I don't know
how if you be inspired, because I mean, it was
just it was an incredible statement and it was about losing, too,
not winning. It was about the effort that one makes

(01:31):
to achieve great things and the impact that that has
on your life as an individual. So I was quite
moved to hear you bring that famous Theodore Roosevelt.

Speaker 2 (01:42):
Oh yeah, in its entirety.

Speaker 5 (01:44):
I've had that on my wall. I think my dad
gave it to me years ago. And I think your
point is so important that it covers.

Speaker 3 (01:52):
Losing, right, Yeah.

Speaker 5 (01:53):
And it basically, I think, is acknowledges why it takes courage.
You might lose, you know, but yeah, but I think
too it softens it up in the sense of saying,
that's okay.

Speaker 3 (02:06):
At least you were in the arena. You tried. You
don't have to live a life.

Speaker 5 (02:11):
And when I started my first company, and that was
really a motivating factor because I said, I don't try.
I'm gonna wake up someday and say, you know, I
never even tried.

Speaker 4 (02:20):
Well, failing in a good cause is certainly more satisfying
than never having tried at all.

Speaker 5 (02:25):
Right, Well, that and when you make a take a
sing plunger from home depot, glue together and turn it
into a medical device, you're you're pretty confident you're gonna
get fail, you get crushed.

Speaker 3 (02:37):
But well, you had to do it.

Speaker 4 (02:39):
Well, Arthur, you're an inventor, okay, I mean you invented
a product, ye, But an invention requires novelty. It requires
coming up with something that didn't already exist in that form, right,
and that requires imagination. And if somehow something that you
just imagined, like you were talking about a plunger home depot,

(03:01):
you have this vision in your head, and then that
vision becomes reality to the point where as Rick mentioned
at the beginning of the show, over thirty five hundred
lives have been saved so far. I mean, I can't
even imagine the satisfaction that that has to give you
as a human being, because it was just a thought
in your head and now all these people are alive.

Speaker 5 (03:22):
The man the Arena part was that, you know, it's
one thing if you vent or create something that's you know,
useful or fun.

Speaker 3 (03:31):
The challenge that I faced was when you.

Speaker 5 (03:33):
Make a medical product, particularly something that can't be proved,
meaning you cannot test it on someone, it requires a
lot of faith in moving forward. Like you know early on,
you know the doesn't have any medical testing. We're talking
about life and death, and our world is very skeptical
and fearful, right. No one wants to be involved in

(03:56):
something so black and white, so critical, and so I
think that his words are particularly appropriate when you take
on a challenge. You know, kill a mockingbird is you know,
when you go into something and you know you're going
to be whooped before you start, but you go in

(04:18):
any way and you give it your best. And that's
kind of what I felt in this venture, that it's
not likely I'm going to succeed, but I'm going to
give it everything I got.

Speaker 4 (04:28):
Well, were there people Arthur discouraging you? Oh yeah, you
know what is this? This isn't going to work.

Speaker 5 (04:34):
There were hundreds of reasons not to do it. But
I'm a simple person. I said, well, the reason do
it is that your child might be alive verse dead.
So I don't really care how many things you pile
on of why I am not able to do it.
I'm going to do it. But that's where the man
arena or to kill a mockingbird comes into play in

(04:54):
my head. That you fight, but what's right for the
best of your ability. If you lose, you lose, but
you try.

Speaker 3 (05:01):
Well.

Speaker 4 (05:02):
I know that the choking deaths are more common than
we are regularly.

Speaker 2 (05:06):
Aware of because thousand a year, because.

Speaker 4 (05:07):
In most cases they're out of our sight.

Speaker 2 (05:10):
Jim Kerr Q one oh four point three on the
man in the arena, You.

Speaker 4 (05:14):
Know, I did witness an unfortunate incident that I guess
we'll get into.

Speaker 3 (05:17):
It a little while.

Speaker 4 (05:18):
But if one were to come down with a disease,
we're all afflicted by one or another throughout our lives,
or an emergency condition, Oh I had to have my
appendix out, or oh I have to be in this
cast because I broke my leg. Those are all things
that we're much more aware of because people talk about it.

(05:39):
But you see, people who choke to death don't get
to tell you about the experience or what they're going
through because it's just over.

Speaker 3 (05:46):
Well.

Speaker 5 (05:46):
The other part, too, is one it's so quick, you
have four minutes. But prior to life back the terminology
was now there's nothing we could do. And I heard
that a lot when I first was investigating it, and
I said that that doesn't work for me. If my
daughter's in my arms, that I do, you know, backblows
and chest compressions. And then I stand there and say, oh, well,

(06:07):
you know that that ain't gonna fly when your daughter's
in your arms. So I think that no one took
it on because they said, oh, we did what we could.
You know, we did. It didn't work, you know, it
just was meant to be. It was a tragic accident.
Then you realize five thousand a year and you say, well,
that's more than a freak incident. And that's all motivated

(06:27):
me to I could not imagine living and holding her
and saying well, well, I did you know I did something.
I did this thing and it didn't work. Oh not
happenent that has to get out, And that was a
driving factor to say, I don't believe there's nothing else
we could do. There's got to be something else, you know.
And it's so odd because in the moment like you had,

(06:51):
that person goes through and passes. So the medical world
sees a body, their brain doesn't click in to say,
what could we do. The person's gone by the time
it gets to them. They've got to be taken care
of right then and there.

Speaker 3 (07:04):
Well, the experience that.

Speaker 4 (07:05):
I had that I witnessed was one of a great
deal of confusion because nobody really knew what was going on.
It was pre pandemic, and I was in a restaurant.
The restaurant had a small bar with about oh I
would say, ten to twelve seats, so it was pretty intimate.
And there was one day when I walked in and

(07:26):
there was a man there whose face, you know, I recognized.

Speaker 3 (07:30):
I didn't know his name, he knew mine.

Speaker 4 (07:32):
I walked in and he said hi, Jim, and I
said Hi, how are you?

Speaker 3 (07:37):
You know? And that was it. That was the extent
of the conversation.

Speaker 4 (07:40):
And I went and I sat down, and I ordered
a glass of cabernet and started talking to the bartender.
The man who said hi to me, he had a
date with him, a woman who was there along with him,
so he wasn't there solo.

Speaker 3 (07:55):
And he went off to the.

Speaker 4 (07:56):
Bathroom and he didn't come back for like long, and
so the woman he was got concerned, and our tender
got concerned, and everybody and they went back into the
bathroom and he had choked.

Speaker 2 (08:09):
I guess he was feeling the obstruction.

Speaker 3 (08:13):
Embarrassed too. Sometimes, yeah, that happens a lot.

Speaker 4 (08:15):
But anyway, so they called nine to one one and
you know, the paramedics arrived. It was it was an
FDN my ambulance actually that arrived, but it was too
late for him.

Speaker 3 (08:26):
He passed.

Speaker 4 (08:28):
And it was just shocking because here was a healthy
guy out with a woman friend at the bar, having
a drink, probably after work.

Speaker 3 (08:40):
You know, it was late.

Speaker 4 (08:41):
Afternoon, early evening, and you know who woke up that
morning thinking oh, it's just going to be another regular
day and didn't even live to see the end of it.
And the idea that you created a product that can
save people like him is, to me, it's mind boggling.

Speaker 5 (08:59):
Well, you know, you hit on a lot of things
and I could hear it. It's the brutality. You're perfectly healthy,
there's nothing wrong, you know, with so many stories of
you know, children, they're at dinner and they're playing, you know,
having a great time, and you think about it. Five
minutes later, you're making funeral arrangments. Five minutes you know,
you went to the bar. It sounds like such a

(09:21):
cozy place. I cut in my head. I wanted to
go there. Yeah, it does sound very cool, you know,
just chill and hang out and talk and breathe and
be safe. But you know, everyone around him in an
instant now had their life change, and that to me
was part of it. Because I was in a car accident.
It's the same thing. In a moment, your whole life's changed.

(09:44):
You know, my two best friends are dead. I'm in
the hospital and like that, and there is a brutality
emotionally to it. You know, my dad passed from dementia,
and you know it was his time. I allderstand. I
could deal with that, but it just is a different
punch in the face. And having had that punch in

(10:06):
the face, whenever we get to save I always get
that gratitude that they don't have to know what I know.
They don't have to know what life is like after
that punch in the face and seeing pain of all
the families having to live with that pain.

Speaker 4 (10:23):
So yeah, it's not just saving the life of the
person who might have passed without the assistance of your product,
but it's the psychological damage done to the survivors.

Speaker 5 (10:35):
Yeah, many times I've read where after the save that
the parents says how they picked their child up and
just cried and held their child and think about the
difference that the perseverance on life back made in that
life they behold them, but he'd begone. And in this
case their tears are gratitude, joy, understanding of the preciousness

(10:57):
of life in four minutes and to me, the those
saves and knowing that that mom, dad, family got to
put that child down and let him run around again
instead of going to playing a funeral dodging that bullet.

Speaker 3 (11:11):
Well, you know, you started a business.

Speaker 4 (11:15):
Businesses exist to create and sell products or provide services
and make money. You employ people. In one sense, your
business is like any other business. But in a real
profound sense, your business is separated from most other businesses
because the employees who go to work every day and

(11:36):
what they're doing is actually saving the lives of people
they'll never meet and we'll never know.

Speaker 2 (11:43):
Well, we get to meet them quite a few sometimes.

Speaker 5 (11:45):
But you know, it's funny, and you're so spiritual and
on the head we say, we don't have a job,
we have a mission, you know, And you talk about
the business side and the challenges of the man arena.
Every business institution told me not to do it the
way I did it, meaning make in America. I made
it last forever, so you never they wanted to expire,

(12:07):
kept the price down for a medical product, and covered
children and adults and a practice mask in one kit.
So basically, when I would go in early meeting, we
really need like a distributor that's going to help us,
and they said, you know it's great, we'd love to
do it. You got to triple the price and you
got to make it expire. And I said, well, I'm

(12:29):
not going to do that, so I'll have to do
it the hard way and be honest. I honestly believe
it would be in every school and restaurant if I
had done that, because then there's a trickle down money
available every year. But my soul said, if I do that,
I make this thing one hundred and twenty bucks, and
I make it expire every year. The mom in Idaho,

(12:53):
the parents in Cleveland can't afford it and they will
have to get a new one every year. It's thought
of the EPI pit. Now it's like three hundred bucks.
Now you got to get one every year. I can't
do that. It's going to take longer. It's the road
less travel. But I didn't really approach it so much
with a business mentality, you know. I really tried to

(13:16):
use my father's guidance in my heart.

Speaker 3 (13:18):
He put a man on the moon to just do
what was right.

Speaker 5 (13:22):
And we've had seven year old Life Acts save a life.
And I always attribute that to my dad because it
was reliability.

Speaker 3 (13:29):
Dude. He would always do the right thing, grill right.

Speaker 2 (13:33):
You know these stories.

Speaker 4 (13:35):
Your product has demonstrably saved people's lives.

Speaker 2 (13:40):
Jim Kerr, the legendary morning voice of New York's classic
rock Q one oh four point three. I'm Rick Fatcher
along with Arthur Lee, and this is the man in
the arena.

Speaker 6 (13:49):
LIFEAC is proud to be at the forefront of innovation
in choking rescue. Recently, the American Red Cross updated its
guidelines to include anti choking devices as an option for
choking emergencies. This life saving update recognizes the importance of
tools like life Act designed to help in traditional methods
may not be feasible or fail. LIFEAC is there when

(14:10):
seconds matter most. Join the thousands of families who trust
Life Act Lifeact can make the difference between life and loss.
Go to lifeac dot com to get yours today.

Speaker 5 (14:20):
Hi, I'm Marthur Lee, inventor, founder and CEO of life
AAC and a proud father. Did you know choking is
the fourth leading cause of accidental death Tragically, one child
dies every five days. Now imagine your child, your spouse,
or someone you love choking. You have only seconds to act.
It's a situation no one wants to face, but it

(14:41):
can happen to anyone. That's why I created Life Back.
LIFEVAC is a life saving airway clearance device that's already
saved over three thousand lives. It's easy to use, non invasive,
and gives you the power to act when every second counts.
Don't wait until it's too late. Visit lifefact dot net
today and use romo code Life to save twenty percent

(15:02):
on your life back home kit. That's lifefact dot net
promo code Life joined thousands of families who own life
fact life that can make the difference between life and loss.
Go to lifefac dot net and get yours today.

Speaker 1 (15:19):
Now On iHeartRadio more of the Man in the Arena,
the Life Back Radio Show here again are Arthur Lee
and Rick Thatcher.

Speaker 2 (15:28):
And we were just blessed with the presence of Hall
of famer, the legendary morning voice of New York's classic
rock Q one oh four point three, Jim Kerr. Arthur.
How great was it to spend some time with Jim Kerr?

Speaker 3 (15:42):
You know that when you meet a legend.

Speaker 5 (15:44):
Hell we be fortunately met him at the party, right
his party and well deserved, and so we kind of
got to know his character that he was a sincere
and warm and thoughtful human, you know, and then he
told the story about the choke. H But when you
hear his voice, you know, to hear that voice and

(16:05):
to know the history and and how professional, you know.
But really I thought the the really cool part was
what a gentle man he is, what his uh, his
career being so magnitude yet just a regular guy. And
we was describing being in that bar. Didn't you want
to be there? Absolutely picture And that to me was

(16:29):
the skill of the radio. Right, if you go back
to old time radio, the shadow, the shadow knows you
saw it in your head.

Speaker 2 (16:38):
Right, and we could pull we could pull that off
for the man in the arena. But we're gonna need
to up the budget.

Speaker 3 (16:44):
Well, we got to learn to be more I guess
uh visual.

Speaker 2 (16:47):
Yes, and descriptive in our in ours and we're trying
to pay more attention to what's going on. And here
in the iHeart Studios, we couldn't be more blessed with
such a great surrounding, his great crew.

Speaker 3 (16:59):
I think the relate to us absolutely.

Speaker 2 (17:01):
You said it passion before process, and it applies in
this sense. But you know what struck me about Jim
is fifty years in the radio industry.

Speaker 5 (17:09):
He's happy, he's happy doing what he does. He brings
joy to people, He's ultimately professional. I mean, yeah, he
got a good point. You know, if you love what
you do.

Speaker 2 (17:21):
You never work in your life. I don't know who
said it, but it's one of those sayings that makes
a whole lot of sense. Well, you're listening to Arthur
Lee and Rick Thatcher. This is the man in the
arena and we are just again so appreciative of Jim
Kerr giving us history. And unfortunately, when you get a
chance to talk so much about his career, we heard
the story a very impactful one on him. He has

(17:41):
shared a little bit of the details before, but you know,
great city that he lives in, neighborhood restaurant. But that
restaurant over that guy who said hello to Jim went
in the bathroom, choked to death and died. And we
did ask before Jim had to go, how did you
hear about life act?

Speaker 3 (17:58):
He said, he was awareness advertise on his show.

Speaker 5 (18:01):
Absolutely think about that moment, right, So he's he gets
his little thing and he says, you know, this segment
is life. Back in his head, he's known he saw
a guy die. Absolutely, I would think of all your
you know, obviously business sponsors and commercials. Oh, great awareness
on things. But he had to have a very interesting

(18:23):
conflicting moment in his head as he read it for
the first time, having known that he said allo to
the guy that went in the bathroom, choke to death
and died. Like, what an interesting mind moment, right, I'm
talking about something that could save the life of someone
in that emergency where I know a guy died him
himself personally was there? So but you know, in essence though,

(18:47):
it shows you how common it is, right, and I've
done it my man in the street. Ten people seven
of a story to one or two have a death.
If you brought it up at dinner. So I was
in a restaurant. Oh, my son almost joked I did this,
And sadly, someone's gonna probably say, you know, my uncle died,

(19:08):
my friend, the guy on my block, my kid, my wife,
someone is going to die. Nothing we talk about. No
one brings it up at dinnert No one talks about it. Right,
We talk about a lot of things, a lot of
you know, conditions, But it just shows you it is
a godwin that someone with his voice and awareness capability

(19:29):
had the tragedy and he's doing something about it. But
you know, it just shows you how common it is.

Speaker 2 (19:36):
Yeah, we talked. We'd talk often about underreported saves, but
we talked about circumstances in the last several years, say
COVID where five thousand people a year. We say, we
use that number, but that's probably on the low side.

Speaker 5 (19:51):
Yeah, I mean my rough number doing this thirteen is
probably double. It's it's just because you know, depending on
the person's condition or you know, it's particular that they
have a neurologic condition that's going to be the cause
of death. Underlying cause will be choking. But you know
when you hear that or you're listening and you say,
oh my god, I remember that time I was in

(20:12):
a restaurant. I remember Mike Kid. You know, that's the
first piece of the awareness that it's not an unbelievably
freak accident. Sixteen people are going to choke to death today.
So compare it it's fifteen because we say, well.

Speaker 2 (20:27):
Yeah, compare the awareness of choking emergencies, choking deaths versus
over from twenty twelve to now. Awareness of this option
of life.

Speaker 5 (20:38):
Back well, the big thing was Red Cross coming out
and making a recommendation for it. That's another huge step
in its visibility and our ability to end it. We
have the ability, first time the history of man to
end a leading cause of accidental death. It is bizarre
to even say it. How do you end the cause

(20:59):
of accidental death an accident? Well, it's a controllable accident, right,
other than the kids that pick up stuff on the
floor usually eating, right, So if if there's a life
background where you're eating, we could do it now with
ten percent of schools we still have kids at the
passing school every year. We can get there by putting
it in every school and what to tell you.

Speaker 2 (21:20):
Yeah, people walk up by the way, and say once
they start having the wheel spin and think about it, like, hey,
that's that's a great idea. You know where you should be? Yeah,
every school and you've tried, right. The mission is to
have it in every school.

Speaker 5 (21:33):
Free, every school exactly, because that's a that's a non negotiable.
They're not money in it. We lose money, so what right,
So if you're in every school, but more importantly think
about the EBB and flow. If we raise enough awareness,
the parent's going to say you better have this in
the school for my kid. Now, particularly if your child

(21:53):
that's disability, Like that's that's lock yourself to the front door,
you know, because they risk goes up so high and
they have nothing. And the Red Cross addresses it, you know,
to protocol and you're it's a recommended option to use
an ROD clearance device if protocol fails or cannot be
done right, what's the exact word.

Speaker 2 (22:13):
I always messed up, doesn't work or not feasible.

Speaker 3 (22:17):
That's the key.

Speaker 5 (22:18):
And you know, we're going to talk about it with
the veterans and CJ on our ability to take on
that mission. And we were talking about in the car
and I said, you know, it's a mission. It has
an end, but there's a chance that that brings the
awareness of the eighty violation and the lack of anything.

Speaker 2 (22:38):
Is that mission that you mentioned five thousand exidental choking
bets that we know of when that gets to zero.

Speaker 5 (22:46):
Yeah, I think mission. I think my lay my head
on my pillow and my deathbed. Is that a choking
death becomes news right?

Speaker 3 (22:57):
Right?

Speaker 5 (22:58):
Because now six people day, no one's going to talk
about it. I think it was six kids died in
school last year. No one knows that six kids they
died from anything else would be uproar. We'd be you know,
changing things, it would electrical problem or pacially whatever, we'd
be doing something about it. One hundred kids have died
since I started in school. So the answer to that

(23:20):
is there's a choking death and it's national news because
it never happened. It was a freak thing that someone
choked at death right and everyday occurrence that we just
put wish away and move on.

Speaker 2 (23:34):
What's the difference between. I mean, I guess it's by
choice media editors deciding when to publicize a choking death.
I remember the thirty five year old Venezuelan Olympic cyclist
who died alone in her apartment, or recently a TikToker influencer.

(23:55):
I guess that's an actual title of a job now,
TikTok influencer. You know, joke but sad, very sad, tragic
story where she choked to death in a Manhattan restaurant
in front of her kids and no one, No one
was prepared, no one.

Speaker 3 (24:09):
All the time. It was just ay.

Speaker 5 (24:10):
An executive died in Manhattan a couple of months ago
for one of the networks. No one news on it,
but look choking. Yeah, he joked to death. But it
happens all the time. But the moment of clarity will
come when someone puts it all together. When kid died
in Atlanta was in Atlanta news. Kid died in Kentucky

(24:31):
was Kentucky news. Now, fortunately those parents are battling to
make legislation to stop it from happening. But once again,
these are just tiny pockets because it happened so often,
so it's not news, right. But when people have like
you're talking about, that should bring some awareness. Someone's got
to say, look, this person died. Did you know that

(24:54):
all these people died? Did you know they didn't have to.
That's the turning point when people start to realize your child, God,
it dies in school, your special needs child ties in
their facility. It didn't have to happen, and now the
Red Cross has seen it. So if it happened, you
didn't abide by what the Red Cross said, and it
shouldn't happen. So we need these deaths to be unacceptable,

(25:18):
right because they've always been acceptable. Oh, we did well,
we could. We did the back clothes and chest compressions.
Oh what a tragedy.

Speaker 2 (25:24):
Yeah, and what's your answer to going back to I'm
aware that this person when you were visiting your friend
Steve in the hospital and you learned about a seven
year old to choke to death, and you said, didn't
they do this? Because we have a lot of people
come up to us at trade shows and events where
we're facing the public and they walk by with certain

(25:45):
confidence and dismissive fitness that we're saying, I'm a nurse,
I'm cpre certified. Did you know at the time that
you got the inclination to take life fact that standard
protocols have a you know, a pretty alarming that failure.

Speaker 5 (26:00):
Well, at that moment, the kid was in the hospital.
So I was like, how how did this happen? And
see we we we didn't have any statistics, were just
talking to my arm was breaking because my daughter was seven.
He said, no, they did all that, it didn't work,
and never forgets words, they did that, it didn't work right,
And that's that short sentence is what made me do

(26:24):
what I had to do. Because I was trained, my
daughter was born and took the course. I said, all right,
I'm good. They don't at the end of the course,
they don't say and they thank you for taking the course.
By the way, it may not always work, because I
would have raised my hand and said this, wait a second,
I need something that's going to work.

Speaker 2 (26:40):
Yeah, turn those machines back on.

Speaker 3 (26:42):
Yeah's something else that's right.

Speaker 5 (26:45):
So that was right away, and then I researched, and
I think it's the American Heart puts out the statistics
on you know, fifty percent in the field, seventy percent
if you're trained, and if you use success or mcguel
forceps goes up to ninety nine point nine.

Speaker 3 (27:02):
If you have a tool.

Speaker 5 (27:03):
Training significantly gives you a better chance, doesn't guarantee it.
The little boy we saved today. Parents certified, CPR certified.
They train didn't work. I don't know what to tell you.
It doesn't always work. And that's okay, that's life, you know.

Speaker 2 (27:17):
But you got a text on the way in and
we were talking about old. We were talking about other stuff,
and this happens every day at Life Back by the way,
if you're listening and wondering who you're listening to, it's
Arthur Lee, CEO and inventor of Life Back, and I
am Rick Thatcher, and you were listening to the man
in the arena and iHeartRadio and I was just mentioning

(27:39):
in shock. We drove in together today and you're getting
texts all the time. We get an email, official email
at the end of the day. But five year old
saved today on the way in and this happens every day.

Speaker 5 (27:50):
Yeah, And you know that's why we build the world's best, greatest,
most accredited database of in use in field emergency use,
which is very difficult, and we're blessed that Donna was
from the beginning adamant. I knew that we would need
it for clinical purposes, but we really started because one

(28:12):
we wanted to make sure that we didn't miss something
the product didn't work, and two to develop that database
for future Right we have now six nine peer reviews.
One is a ten year retrospective on pediatric real world data,
and doctor Donna and Canada did a two year retrospective
on real world data. So the doing the right thing

(28:35):
paid off for clinical purposes. But emotionally, I know that
that family is playing with their five year old and
not planning the funeral.

Speaker 2 (28:47):
Right, and Jim mentioned that people we have kind of
had to laugh because not knowing the full situation at
the Hall of Saves and at life fact, not knowing
we know many of these families and they've become part
part of your life. Like you mentioned, Father's Day in
a way becomes so much more meaningful because all these
kids and families that are still in one piece.

Speaker 5 (29:09):
Oh it's cool after doing it for you know, thirteen
years now seeing him grow up, like watching Quaike get bigger,
you know, watch a bow progress.

Speaker 2 (29:20):
Watching meadow.

Speaker 5 (29:22):
Yeah, you know we all and you know that was
a cool moment of life ackers where we all chipped
in and root for Meto and uh, you know there's
another reassurance of the right path when you watch them
grow up you know, get older. I mean, you know,
kill him has saved eight years ago, he was one,

(29:43):
he's nine.

Speaker 2 (29:44):
Crazy crazy. Now there's a lot of information and it's
a lot of learning shared, and it's not easy for
folks to share that delegate information. But how different is
an impact of these viral videos, whether it's a police
body cam or a ring doorbell. You know that some
saves have been inspired or the purchase of a life
back and putting it in the house has been inspired

(30:06):
and used based on previous like say eggs up.

Speaker 5 (30:09):
Grill Well's look. It's positive power of the media. You know,
inside this dish saved one hundred. I think Brian killed
me our buddy is now at like twenty two, twenty
two lives saved. And by what that means is when
the person reports it. We asked where you saw it,
and they they say camors will take doc Facebook.

Speaker 3 (30:29):
But I know for a fact.

Speaker 5 (30:30):
That Brian's voice saved twenty two lives, right, twenty two
families have their kid because of his uh goodwill, his
good nature, his understanding. How significant this is And I
always look back as you know, Meetia gets a lot
of you know flack and we watch so much negative

(30:53):
stuff that it does have power breaking well as a
positive result. You can do stories on good things that
will help people. The original journalistic code is to report
on instances of current events, particularly those that affect the
public's health. It's supposed to be the top story, right right,

(31:14):
Someone's got to come out and say there is a cure.
We need someone to come out and say it should
never happen again. That happens is a problem. Not oh well,
gollieje right it.

Speaker 2 (31:24):
We'll get the right instrumental during those dark years twenty twelve,
twenty fifteen or sixteen when the phone rang godwink, we
talk about sorry, Canton's a lie, godwinks a big part
of your life. The book. Go to the website, by
the way, and get lifeact dot net, Get Sorry cantas Alie,
get the book. It's the at home version. Oh yeah,

(31:46):
and you can, you know, catch up and as we
talk about these stories on the air, but we're going
to talk about when you were at Niagara Falls. You're
listening to Arthur Lee, I'm Rick Thatcher and in this
is the Man in the Arena. And we'll be right
back after these messes.

Speaker 6 (32:00):
Life AAC is proud to be at the forefront of
innovation in choking rescue. Recently, the American Red Cross updated
its guidelines to include anti choking devices as an option
for choking emergencies. This life saving update recognizes the importance
of tools like LIFEAC designed to help when traditional methods
may not be feasible or fail. LIFEAC is there when

(32:20):
seconds matter most. Join the thousands of families who trust
life Act. LIFEAC can make the difference between life and loss.
Go to lifeac dot com to get yours today.

Speaker 5 (32:31):
Hi, I'm Arfur, the inventor, founder and CEO of life
BAC and a proud father. Did you know choking is
the fourth leading cause of accidental death Tragically, one child
dies every five days. Now imagine your child, your spouse,
or someone you love choking. You have only seconds act.
It's a situation no one wants to face, but it

(32:51):
can happen to anyone. That's why I created life back.
Life BAC is a life saving airway clearance device that's
already saved over three thousand lines. It's easy to use,
non invasive, and gives you the power to act when
every second counts. Don't wait until it's too late. Visit
lifefact dot net today and use promo code life to

(33:11):
save twenty percent on your life back home kit. That's
Lifeact dot net promo code life. Join thousands of families
who own life back life thatac can make the difference
between life and loss.

Speaker 3 (33:25):
Go to lifeac dot net and get yours today.

Speaker 1 (33:29):
Now on iHeartRadio, more of the Man in the Arena,
the Life Back Radio Show. Here again are Arthur Lee
and Rick Thatcher, and.

Speaker 2 (33:39):
We're just before the break talking about a pivotal story
in the lifeline of Life Act. And Arthur, before we went,
we were just mentioning Niagara Falls.

Speaker 5 (33:48):
Well we were, you know, with the power of the
media and Brian in particular buy and Killney and I
was walking up the Niagara Falls. And this will go
into the wingman too, because throughout life, you know, we've
been wingman to each other to some extent. But I'm
walking up that was the destination when I had my

(34:10):
car accident and like, yeah, I was, I was graduating
high school, I'm in college. So it's twenty lost, my
two friends, horrible. I wanted to kill myself. Now it's
all in the book, but the real moment of this
power of the media and God was I'm walking up

(34:31):
phone rings. I'm not answering it. This is where we
were going when they died. My mission in life had
been there to go there someday to pay tribute and
kind of finish what we said out never did it
was too painful, but I had to go because my
daughter was having a gymnastics me. Phone rings, I'm not
answering phone rings.

Speaker 3 (34:50):
It's Brian.

Speaker 5 (34:51):
Now you know he's a friend, but he has a
voice that could save thousands of lives. I answered, Hey,
we got to say entrepreneurs, you'd be perfect. I fly
back and I do it. The significance is that was
our first breakthrough publicly. I mean, we had boxes from
here to the end of the corridor, and it really

(35:14):
put us on the map. And if you think of
the odds of a breakthrough moment from a wingman friend
as I'm walking up to face the most horrible moment
of my life to save lives, it's incredible. And it's
in the book. More on the I think the god
Win chapter and the god Win calld fame. But you know,

(35:36):
we're blessed at TJS. Here this chapter that we decided
to discuss is about wingmen, and it's kind of a
cool segment in that segue because he was acting as wingmen.
He knew it was important to get it out there,
and he was looking for an opportunity that would be
fair and appropriate obviously to be on. And it just

(35:59):
brings back what that chapter means.

Speaker 2 (36:01):
How long before because we're all kind of nestled, we're
starting out in Massapequa. Now you had you know, you
know Brian is on, he played soccer with him, we're
on his team. How long had you been in contact
with him? Because I remember him coming to me we
weren't yet you know, reunited, and saying, do you know
what Arthur's up to?

Speaker 5 (36:21):
Well, it was fun in the beginning because we see
each other at the JIM and I think there were
times he'd be like, crap, all he's gonna call Bugby again.
Not because he didn't want to, It's just awkward position,
you know, and I have to have some credibility, you
would have.

Speaker 3 (36:33):
To be out there.

Speaker 5 (36:35):
Movi were just chat but you know, I know in
his heart and his head he was saying, you know,
if there's an opportunity, it's a testimony. Well, we had
to get a proven right, You're not going to put
a lunatic on there with a singpongder in his garage.
As we got the credibility and we got the medical
research and we got the saves, he was allowing him
to do the right thing, you know. And it was

(36:56):
years years, you know, and and accumulated with godwink moment
of that moment happening and one of the most devastating,
challenging moments in my life. But I think it goes
into perseverance and doing what's right and reaffirming that if
you hang in there long enough, God winks a lap.

Speaker 2 (37:17):
Man in the arena, no doubt. And it's just you
started the story where we've got to Niagara Falls through
the media leaderboard or the media list of folks that
are credited with saving lives with Life BacT and just
through their promotion or their shows. You got inside edition.
You have Brian Killmead, Mike Rowe. I think, you know,

(37:40):
talk to most of them, such a moment of pride
and just like they have to let it sink.

Speaker 5 (37:45):
Oh, how about the moment when Mike is Mike Rowe
is talking to Brian and I love Brian's faces, right, Yeah,
so Mike Row is going to tell him about this,
and he's kind of like, he says, you're right, hard,
but his show has saved I don't know the number
twelve twenty something, but it was if you look at
that and you see Mike Row talking Brian kill Me
and together they their voice has saved over thirty lives directly.

(38:10):
Now they probably say more. Obviously, we don't get reported
every time, and you know, someone may say I saw
Fox or I heard it somewhere. It might have been
Mike or Brian. But what a cool visual moment to
see these two guys discussing that perseverance paid off and
their message saved lives. They're not self promoting. They were

(38:30):
talking about the perseverance to get their two saved lives right.
And I'm sitting there saying, these two talking about it
have saved a lot of lives exactly. It's a snowball.

Speaker 2 (38:40):
Yep, it's a snowball. And I mean the opening to
that conversation was, I want to thank you, Brian kill Me.
This is Mike Rose. I can't do Microw very well,
but I want to thank you Arthur Lee for introducing
to your friend. Arthur Lee and Brian, Oh, yeah, no problem. Yeah,
but then he goes on in his own way describing

(39:00):
the task.

Speaker 5 (39:03):
Yes, microw Is understands the difficulty of tremendous amount of
hard work in a direction, and you know, so I
think it was easier for him to see how difficult
it would be.

Speaker 3 (39:18):
You know, you watched Joe. He's in a pit and
he's digging.

Speaker 5 (39:22):
I mean, it's incredible some of the god work that
these people challenging jobs they do. But he related he
understood that going from your garage saving lives all over
the world is virtually impossible. But yeah, it was very
cute that he thanked Brian for introducing us.

Speaker 2 (39:39):
Yeah, how did that? I'm just curious how did that
introduction happen? Because I know you were on Mike Row's podcast.
Had you met on the radio show?

Speaker 5 (39:48):
No, it was another god moment from Brian. Brian said
you should go on Mike Rowe, and so we reached
out to Mike and we got Chuck, his buddy and producer,
and we were on in like a week. And it
was god wing too because Mike grow obviously is huge
and busy and and he miraculously at an opening and

(40:10):
what a great guy too. You're a nice man.

Speaker 2 (40:12):
You've compared him to Rogers, Will.

Speaker 5 (40:16):
I think he's a voice of common sense and filtering
out all the bs. You know, Will Rogers was a
kind of a wholesome wisdom guy, and I find that
to be a lot about Mike. And he is every
man and he doesn't project more than he is, and

(40:38):
I think that gives him a lot of credibility, a
lot of sincerity.

Speaker 2 (40:41):
Yeah, you don't see I don't know that hip because
I don't watch other stations or too many stations. But
you wonder if I mean he to me strikes me
as a political like that you hear about common sense,
but you don't hear too much. And God bless him
for it, because you know, I think far too well.
He's not in news, but I think we get too
much of people's opinion where we don't need it. And

(41:02):
he's just.

Speaker 3 (41:04):
I was.

Speaker 5 (41:05):
I was trying and speak from what I know, what
I've done, what if I I saw it, I did it,
I experienced this. We get a lot of projecting of
you know it's going to be he's going to do,
I believe you know, And nothing on your next not
on the line Mike is more his experiences personally are
able to generate his thoughts, meaning they're not connected to

(41:28):
an agenda or a political party. And that why I
go back to the wisdom slash comfort of a Will Rogers.
He's just speaking what he sees and what he's done
and what he thinks could help because he did it,
you know, and his cause is you know, the trades,
and you know he didn't sit by side. He created

(41:51):
for five and one thres He did a charity giving
a scholarships. Like he's doing something about it. And that's
that's key too. A lot of these guys blabbing on
TV and they're not doing anything. They're gonna leave and
go home, right, They just give their opinion.

Speaker 3 (42:06):
And what good is that?

Speaker 2 (42:07):
It's such a big heart And I'm not surprised that
that kinship, that synergy between Brian yourself and Mike Rogue.

Speaker 5 (42:17):
I could see him and Brian being friends. Absolutely very
similar souls, very similar common sense and a sense of
decency and do the right thing.

Speaker 3 (42:27):
I don't neither one of them would ever do the
wrong thing.

Speaker 2 (42:32):
This is the man in the arena you're listening to.
Arthur Lee and Rick Thatcher talk about people, places, things
surrounding the arena, and we're going to be right back
on the man in the arena after this message.

Speaker 5 (42:45):
I'm sorry to bother you, but I have thirty seconds
to give you a very important message.

Speaker 3 (42:49):
My name is Arthur Lee.

Speaker 5 (42:50):
I'm the CEO inventor of life Back, a simple choking
rescue device that could save a life in a choking emergency.

Speaker 3 (42:57):
We've saved over three thousand lives now, but we're.

Speaker 5 (43:00):
Not there five thousand people you're choked to death, one
child every five days. Please consider protecting your family in
a choking emergency with life Back.

Speaker 3 (43:09):
Go to lifefac dot net today. Thank you for your time.

Speaker 6 (43:13):
LIFEAK is proud to be at the forefront of innovation
in choking rescue. Recently, the American Red Cross updated its
guidelines to include anti choking devices as an option for
choking emergencies. This life saving update recognizes the importance of
tools like LIFEAC designed to help in traditional methods may
not be feasible or fail. LIFEAK is there when seconds

(43:34):
matter most. Join the thousands of families who trust life aact.
LIFEAC can make the difference between life and loss. Go
to life BAC dot com to get yours today.

Speaker 5 (43:44):
Hi, I'm Arthur, the inventor, founder and CEO of LIFEAC
and a proud father. Did you know choking is the
fourth leading cause of accidental death. Tragically, one child dies
every five days. Now, imagine your child, your spouse, for
someone you love choking. You have only seconds to act.
It's a situation no one wants to face, but it

(44:04):
can happen to anyone. That's why I created life back.
Life back is a life saving airway clearance device that's
already saved over three thousand lives. It's easy to use,
non invasive, and gives you the power to act when
every second counts. Don't wait until it's too late. Visit
lifefac dot net today and use promo code life to

(44:24):
save twenty percent on your life back home kit. That's
lifefact dot net promo code Life. Join thousands of families
who own life back life BAC can make the difference
between life and loss. Go to lifeac dot net and
get yours today.

Speaker 1 (44:42):
Now on iHeartRadio, more of the Man in the Arena
the Life Back Radio Show. Here again are Arthur Lee
and Rick Thatcher.

Speaker 2 (44:51):
And we were talking before the break the importance of
the media, spreading the word, spreading awareness and all good souls,
good friends of ours.

Speaker 5 (45:00):
Well, I think the courage to do the right thing,
if that is in your DNA, If that's what you do,
people get afraid.

Speaker 3 (45:08):
Oh if I don't do it?

Speaker 5 (45:10):
All they can tell in the book it's the category
of my uncle and some of the influences in my
life that you do the right thing doesn't matter.

Speaker 3 (45:19):
The story in the school.

Speaker 2 (45:20):
Yard with the fight so three o'clock eye.

Speaker 5 (45:23):
Yeah, if we fundamentally understand that we do the right
thing and not worry about the consequences, believe it or not,
you're going to be okay. And I think Brian and
Might have that foundation right, and that's why they're successful.
It's a big part of why they're successful because they're
not afraid to do the right thing and they will

(45:45):
not be bent to do the wrong thing. Therefore, you
have integrity and your words have meaning.

Speaker 2 (45:52):
And we certainly referenced this book. And if you can
go to Life Aact dot net and get a copy
for yourself of sorry, can't as a wingman. What inspired that?

Speaker 3 (46:02):
Well, you know it's going through.

Speaker 5 (46:05):
Life Act process, and you know Steve is a wingman
in my life and my uncle, as I mentioned, and
it brought about a realization, right, it always existed, but
then it really took a moment to step out and
look back in to say, what is someone that is
always there for you? And are you someone who's always

(46:26):
there for them? And me and CJ had nice talk
about that when we were just out here and how
it affects the military in that philosophy. My stories come
from real life of moments of people stepping up for
me or me stepping up for them.

Speaker 2 (46:41):
Theoretical wingmen, right well, but in practice.

Speaker 5 (46:44):
Yeah, it's a term I think you could say best
friend or somebody you can count on. My quote comes
from the Tom Cruise movie I'm Not Leaving My Wingman.
Tiny line, huge ramification, talk about in the military it's
life and death for them. For us, it's who you

(47:04):
are and who you can count on and can you
be counted on? And that's what we'll talk about in
the next show.

Speaker 2 (47:11):
The next show, Yeah, you're referencing CJ. We should say
that there's a new member of Team Lifak. His name
is Colonel Christopher Douglas. We call him CJ affectionately, and
he is joining life back on a special assignment. Very exciting, CEJ.
Welcome to the man in the arena. Hey, thanks, it's
a pleasure to be here.

Speaker 5 (47:31):
Did your head spind Sometimes when I kind of get
to retrospective like this with your career, to have to
go back and kind of think of these things.

Speaker 2 (47:40):
A little bit.

Speaker 7 (47:40):
You know, the reflection is good just given them the
years of service and the number of quality people have
had the opportunity to serve with. But then each of
the conversations that we've had gives me the ability to
kind of process and template some previous experience. And then
you know, as you talked about Wingman, and you know,
having read the chapter, is how that applies to some

(48:03):
element of service. Your description within Wingman is right up
my background, given the fact while I wasn't in World
War Two, having you know, it resonated because you know,
you started off talking about hey, guys that are pinned
down and won everything. As you mentioned, everything's life and death.

Speaker 5 (48:21):
When I was a little kid when that story came out,
I don't know if you ever see that movie. Yeah, yeah,
and he goes to get coffee and how horrible he is,
but he was an accidental non wing man. You know,
he mean that that happened, but it showed the significance
of being cut. Was the world uncomfortable? Tell me the
comfortable thing?

Speaker 3 (48:40):
He said, what what is the word with that comfort
based decision? Comfort?

Speaker 2 (48:43):
He made a comfort based decision.

Speaker 5 (48:45):
That's a military version of saying doing the easy thing
or or you know, or selfish thing.

Speaker 7 (48:50):
Yeah or exactly or you know, he chose the easy
wrong over the hard right hard right. Was Hey, I've
I've got to go get this ammunition in order to
resupply my team so that we can fight and win
against the enemy, you know, translating that a friend and
mentor of mine, you know, wrote in his book about

(49:11):
how if his marines were in a tight spot, they'd
provide every supporting arms, tanks, artillery, close air support. No
marine fights alone, and you know it is not expected to.
And that transitioned as well to post combat, that no
one should fight alone and that you know, the brotherhood,
the concerned leadership. Well, and seeing that in you in

(49:35):
the life fact team is the fact as you're you're
looking at you know, you you identified an initial problem
in the wingman with hey, it's a friend of yours
and everything happens for a reason. You know you're there,
You this life changing event, you learn of this child
that's choked to death, and so problem solver, you create
a solution.

Speaker 3 (49:54):
Well, we are fortune. We got a whole show because
we're going to need it.

Speaker 2 (49:58):
You know absolutely. This is this is what they call
on the trade of tease, the upcoming show.

Speaker 3 (50:04):
I think if I was listening to this, I would
tune in just on that.

Speaker 2 (50:07):
And it's unfortunately people have to wait a full week.
We call it a cliffhanger. It's the man in the
Arena's first cliffhanger. You know what I'd like to learn
before we get to next week's show and before we
sign off, and a few minutes that we have left,
is here about how CJ got to be a life hacker.
We've known each other, but you approached him with this idea.

Speaker 5 (50:29):
I thought, how do you learn about a wingman? I mean,
for me, it's another God winked to some extent and
met you at a couple of times we saw each
other Fox, and we saw each other at the Patriot
Awards and I said, oh my god, this is a
man a character, courage, conviction, and we have a mission right,

(50:51):
you're going to do a mission. Well, you need a
mission leader. You need someone that's going to charge. You know,
he can't be back behind line talking on the phone.
I got up there in the trenches and his passion
and career, particularly in the Withtoral. I said, God, if
he could help us, we got a shot.

Speaker 3 (51:10):
Now what about you? Same thing like you saw, we
had a mission.

Speaker 7 (51:14):
Yeah, definitely, And it was a inspiring you know, you
and I had talked offline about Muhammad Ali's red bike,
you know how he got into boxing, and you know,
looking at this, you know, having the paradigm shift. You know,
we watched the Life Act commercials. We hadn't met yet.
You know, Susan had bought Life Acts for us. You know,
it's a gift God people. And then when I met you,

(51:36):
and you know, I put a seat belt on every
time I get in the car. It's not I'm going
to put it on before an accident. The same thing
with a with a life back. But the paradigm shift
for me was when you had shared a story of
the sad of currents of a veteran who was an ampientee,
who who had choked it and uh and and a
life act wasn't available, and to me that you know

(51:56):
that went back to as I mentioned, you know, the
passion of command, where you know we wouldn't leave you
in a firefight. You know we won't leave you at home,
and so where is the brotherhood? And that was impactful
for me in the fact that you know your vision
wasn't just you know, it was inclusive of everyone, and
so you saw a problem that you know exists within

(52:19):
the veteran community. And so that was inspiring to me
that you saw that. Again, I hadn't thought of it,
and so if I can assist in any way, shape
or form. We're excited to see that we've now got
Doug Collins who's taken over as the secretary of the v.

Speaker 2 (52:35):
A amazing and the times a returning they are.

Speaker 5 (52:39):
I think it's you know, it's it's it's going up
to Bangu falls against Brian's called me and CJ and
from the family of you and Brian and his efforts,
and it gives me such hope. And you said it,
I mean I got a chill because it has always
felt horrible, It felt wrong that these people that gave

(53:02):
so much, and there's a lovely poster on the wall.
Person standing there getting the abdominal trust on and below
him is a veteran who gave up his limbs, eating
his food and not being represented on that poster. And
that is not acceptable. Now, how the heck I was
going to take it on?

Speaker 3 (53:22):
Who knew? But you go forward until you find the way.

Speaker 2 (53:24):
And now you put a team in place that will
get things done this year with the VA. You've been
listening to Arthur Lee. We've just met Colonel Christopher Douglas CJ.
We're going to hear more from him next week. I'm Rick.
I'm with Arthur Lee, CEO and Venture of Life Act
on the Man in the Arena.

Speaker 1 (53:41):
The proceeding was a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed