Patent Issues

Episode Transcript

Speaker 1 (00:00):
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Speaker 2 (00:09):
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(00:51):
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Welcome to the Man in the arena. I'm Rick Thatcher
along with Arthur Lee. We're missing Pat tonight, but with

(01:14):
the show. You know what they say Arthur on.

Speaker 3 (01:16):
The show funny. I mean, he just cracks me up,
like and he's so polite and cool.

Speaker 4 (01:24):
I hope that he hears this.

Speaker 3 (01:25):
Yeah, I hope he does too, because I really appreciate.

Speaker 2 (01:27):
Him because most of the banter that goes back and
forth is self not self deprecating, but Pat deprecating.

Speaker 4 (01:33):
So he's working on it.

Speaker 3 (01:34):
He's working on the steady incline of his fat camp
and his humor doing it is pretty cool.

Speaker 2 (01:41):
It's inspirationial and you know what we're gonna miss, We're
gonna miss some of the loss that's occurring.

Speaker 3 (01:46):
Exciting. Maybe we should add to Ray's end of this show. Yes, yes,
and we've saved amount of lives and Pat.

Speaker 4 (01:54):
Loss this much. Wait. I can't wait for that.

Speaker 2 (01:57):
But tonight's a great show because something that we talk
about a lot, and I think a lot of fear
in the community about AI in general.

Speaker 4 (02:07):
It's very promising.

Speaker 2 (02:08):
But it's also like I did some you know, try
to do a little research arthor before coming on periodically.
I don't use it all the time, but chat ChiPT
bring it up, look for advice, and it said when
I said dangers of AI, it said, whoa back off?

Speaker 4 (02:20):
Really tread lightley you could be replaced. So I'm just
saying no.

Speaker 3 (02:25):
Since for a second I was more terrified than I
thought it was. But is it's a really psa man
in the arena. From what I learned with Life Act,
there's this wave of components that are coming and it
got even deeper in my head with our guest CEO
Splash Splash video will add the real potential from an

(02:48):
expert in the field. But here's the thing.

Speaker 4 (02:50):
He's out there in California, right.

Speaker 3 (02:52):
Yeah. So when I first got my patent, I was
very excited. That was like ten years ago. Amazon wasn't
what it was. It was. It was something viable, you know.
I put it on my wall as a kid in there.
It was a moment, you know, and it had strength.
For the seventy one hundred years that patents were around,
they were they had strength and if you infringed on it,

(03:14):
I could come after you. And the reason that they
were so powerful was damages is three times right. So
if you sell something and I win, I get three
times with your Yeah, but you know.

Speaker 2 (03:26):
What, you don't want to be worried about that or
thinking about that, or have that take up any part
of your because you're on a mission no change the
world and it's working.

Speaker 3 (03:34):
But it was to this. It was the strength, distract
the integrity in the country, and that you the reason
that exists. They've got your bold. Well, one, you don't
want to copy someone, so you want to make sure
your idea is original, and two that you can bring
it to fruition without fear of doing all the work
and then someone else doing it. It has a very

(03:55):
deep and strong and purposeful component.

Speaker 2 (03:59):
Did you think, by the way, when you first had
the idea, first learned about a seven year old choke
to death in the hospital, found out standard protocols don't work,
said I've got to change this. You must have done
the research. Were you surprised that there was nothing that existed?

Speaker 3 (04:13):
No, because they were, but they were not Mine is
to get a patent's supposed to be significantly different. The
problem that I saw was all the suction device, said
tubes right, and I'm thinking jacking my arms. I'm not
really I'm not comfortable negotiating a tube down into her
throat to try and attach to a marble. You know.

(04:33):
So it wasn't I honestly hoped they could buy something
that night and get retired. Right. But so you go
through this process, you get the patent. But here's the
thing that happened that people. This is the PSA part,
and it's really important for entrepreneurs or anyone who is
who has a product that's made a product is saying,

(04:54):
oh boy, I'm going to make it big on Amazon,
and I'm going to get a patent. I'm going to
spend all this month. What happened is in our world,
we used to outsource the China because they were able
to manufacture cheaper, right, And a lot of people didn't
like that idea. But the company was here in the US.
They used them to make some of it or all
of it and bring it in and sell it. They

(05:15):
existed here the advent of Amazon, which changed in the
ten years since I started. So you make you make
this pen, and you got a pattern on it, so
in the old days you may have it made. Yeah,
well that's a perfect example. So you made your pen,
you said this is a great pen. You got a
pat and you sent China. They made it, they sent
it back, right, so you're going to sell for twelve,

(05:37):
They give it to you for dollar. Life's good. What
happened is when Amazon came along, wiped out the moles. Right,
we don't shop the way we used to. Amazon said,
why would I sell this to that guy for a
dollar and he sells it for twelve, I'll ship it
right to Amazon. I'll sell it for eight.

Speaker 2 (05:58):
So they had knockoffs to Amazon, but the Internet made
it so much more of an open market for them.
They had the streets of Manhattan, fake bags, fake sneakers, whatever.

Speaker 3 (06:09):
Well, there were two major problems or solutions that exist
in the past that no longer exists small scale, but two,
they still had to be here. They had to ship
into a warehouse. You know you're here. We raided and
we got four hundred Gucci bags. The market it still
existed here. So now they said, I'll just copy things.

(06:31):
And now here's where the PSA part really kicks in. Right,
So you come up with something. So what they do
is they watch Amazon sales. Go on Amazon. You'll see
sold one thousand last week. So as soon as something
hits the right sales amount, they copy it, they rename it,
and they send it to Amazon. Now this is important
because if you're going to do this, you cannot be

(06:53):
under the impression that your patent's gonna save you. It's not,
because at that point your past infringement case is against
some companies that don't exist in China. You're done.

Speaker 4 (07:05):
It's like a safety net that isn't really well constructed.

Speaker 3 (07:09):
Well, no, it just became obsolete the way it is
just like the Sunrise mole. Right, So the problem.

Speaker 2 (07:16):
Is Sunrise for those folks across the countries like a
palace for us growing up, and now it's just a
sad building and as close.

Speaker 3 (07:24):
But you know, that's a good point because all around
America people are seeing their mole that they went to
and watched fast times at Ridebon Eye is now just
a big empty lot with grass growing.

Speaker 4 (07:36):
In Amazon distribution place.

Speaker 3 (07:38):
Oh, they they're evolving. But the point is we don't
retail like we used to. So let's go back to
this analogy. Right. So, now you create this great pen
and you get a patent, and you have people here.
You have marketing people, you have customer service people, you
have if you have your own website, you have a
small warehouse to you know, you sell on Amazon and

(07:59):
on your own website. The China is not cheaper anymore.
There's cheaper labor Mexico, Vietnam. You could if you went
the old route and had to make something and bring
it in. There's places that are cheaper. It's cheaper because
they don't have to develop it. They just copy. They
don't have to.

Speaker 4 (08:17):
They don't no R and D.

Speaker 3 (08:18):
They don't have to market because they don't want to.
They just say, you go on TV and talk about
your pen. I just make the exact same pen a
little cheaper so I don't have to spend money.

Speaker 2 (08:29):
Might be the honey bacher, the honey bager. I'm they
do all the work and then the honey badger just
comes in and swooped up.

Speaker 4 (08:38):
Thanks a lot stupid. You know that you know that is?

Speaker 3 (08:40):
I don't. But now the honey badger's story. Was it
a Chinese honey power. I'm pretty sure it was. So
it's okay. So now so you put all this time
in nothing and the jump rope story is important there.
So Molly makes this you know, professional jo for Blood,

(09:00):
Sweat and tears, three patents, sixty employees, hits a certain number, boom,
they knock it off exactly. She loses just to let
go of sixty people. See, we used to outsource the manufacturing,
and you know that was less jobs. Now they're actually
taking American jobs by putting us out of business. Right,

(09:22):
But it's it, and this is important to this second phase.
So now you go to do all that work and
make this thing. Now you got to let go of
your employees. But the other problem that people don't know
it's very difficult to regulate them on the FCC. Right,
that's where this AI part is going to come in

(09:42):
in the marketing. Right. So you say, you know this pen,
right's really good and it writes upside down all right space?

Speaker 2 (09:51):
I remember the astronauts pen Yes, when when is someone
upside down? How many times a.

Speaker 4 (09:57):
Day are you write?

Speaker 3 (09:59):
I like to write the bed? So take the pen? Yes,
thank you? So now you know you you say it
writes upside down, They come on and they say it
writes forever, and it writes upside down, and it will
always write, and it will write better for you. They
can make any claim they want because if you say

(10:21):
it writes upside down and it doesn't, the FCC is
going to say. You can't say that it's a lie,
right you, because you're here and they can drive out
and they call you and you know, find you and
they don't exist. So here's what you're up against. They
copy your product. Doesn't have to be as good. They
don't really care, but they can claim it is. They

(10:43):
can claim it's better, and there's no filter, there's no
way to stop them. So you think about the poor
person that comes up and has this wonderful idea with
unique features, and he goes out and spends his money
and his time and makes it and tests it and
gets it ready and gets it out there, and he's

(11:03):
an honest man. He makes the regular claims and it
hits a thousand units on Amazon a week later, exact
same thing, better claims and cheaper. Now you're throwing AI
and they can make this pendue all those things, right,
they don't. This poor guy put he made commercials and

(11:24):
he had spent money on Facebook, and he's traveling the
country and going to shows. Boom another danger done and
Mike Moley. All those people lost their jobs.

Speaker 2 (11:36):
And when she went to fight it to the government,
which you'd think, they invalidated her patent maybe for raising
the argument and pointing out the fact that she's getting
ripped off.

Speaker 4 (11:48):
Not fair.

Speaker 2 (11:48):
Where's my help, by the way, for all your hard work,
We're gonna invalidate your patent.

Speaker 4 (11:54):
Now you're really done adding insult to injury.

Speaker 3 (11:57):
Yeah, and once again in the main arena, avenue is
to make people that are all jazzed up with their
patent in their hand. You know, I'm just a Bill
Lee side. You have this gold seal. It's fantastic.

Speaker 4 (12:11):
We miss school around, don't we.

Speaker 3 (12:12):
Yeah, and then you get clobbered, you know. And the
problem too is there's not a lot you could do
about it currently. You know, you could trademarket and you
could get a design patent, and then you can fight
with Amazon.

Speaker 2 (12:28):
And it's getting into It's not only part of the
conversation at Life Act or could vast concern, but we're
also seeing it in the marketing right. Take in the
valuable time that you know, people pay what for thirty
seconds on seven seven thousand, five hundred, are also taking
time of that selling time or a promotion time to

(12:49):
address the patent issue.

Speaker 4 (12:50):
Like the host. Yeah, the nice people that were built the.

Speaker 2 (12:53):
Host and you have a commercial as well, that addresses, hey,
this concern that that shouldn't be part of the valuable.

Speaker 3 (13:01):
And it's I think it's that's good. But that's why
this show is important on this topic, to make it
more public that we're not we're not saying, oh, we
can't compete, we're saying that field well, and in this
conception that oh, you know, it's cheaper, it's cheaper, it's not.
It's And now if you make a medical product, it

(13:21):
gets super scary. Okay, I had dominary look for other
products like and on Amazon, like birth control kits and
first aid kits and stuff. They not only skip the patent,
they not only skip the FCC, they skip the FDA. Right,
they have the same problem. Tough to get them. They
don't exist. So now as consumers, you know, I do

(13:46):
believe that people would rather buy American, but since the
FCC doesn't monitor them, they could claim to be so.
And now you add AI, I don't even know if
anything TV or anything.

Speaker 4 (13:59):
Shouldn't know what to believe.

Speaker 3 (14:00):
Nobody knows.

Speaker 4 (14:01):
Nobody knows what to believe anymore.

Speaker 2 (14:03):
You gave me a test on reill or AI and
it had to do with visuals. So this exists an
audio as well. But you can't always believe what you see.
I saw I saw two deer jump up on a
trampoline tonight. It looked it looked like actual you know,

(14:26):
it was not real. God, this spear did not jump
on the trampoline, jump up and down a few times.
And while his partner just kind of watched and and learned.

Speaker 3 (14:34):
That's gonna jump on himself. Well, I did that same
test I sent to you in prep for this show, right,
And for the listeners it's and a lot of people
I've seen them by now. Split screen shows two people
making pasta and you got to pick which one. I
got one out of four wrong, and that's good the
hell out of me.

Speaker 4 (14:52):
I got them all wrong.

Speaker 3 (14:53):
Yeah, but that's scary, right, that's scary. And then adding
in this component of the other fail saves we had
that no longer function, it gets really scary. Can't believe
your eyes, you cannot. Well, that used to be the
thing you could believe, right, and now you can't believe that.

Speaker 2 (15:12):
Ai so Ai promising can can do a lot of good.
But because these people exist, and these organizations exist, these
countries exist, not countries, but companies exist.

Speaker 4 (15:24):
Just to do bad.

Speaker 3 (15:26):
Look the obsolesity, the obsolescence of a patent, the obsolescence
of the FCC, the obsolescence of the FDA, and now
the fd is great and they're very good. When we
come back, I'm going to throw a scenario to to Mike.

Speaker 4 (15:39):
Mike schiel Bear is going to be joining us from
the splash video and.

Speaker 3 (15:42):
We'll be the next phase of faking us out.

Speaker 2 (15:45):
Stay tuned for the next phase of this important topic.
AI what affects just about everything we do. We'll be
back after this.

Speaker 3 (15:53):
Protect your family by Life Fact Now that was us
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Speaker 1 (17:52):
Now on iHeartRadio, more of the Man in the Arena
the Life Back Radio Show. Here again are Arthur Lee
and Thatcher.

Speaker 2 (18:01):
We're talking about AI and the progression of the thievery
that's going on in this world.

Speaker 4 (18:06):
With first, the patent just gets ignored.

Speaker 2 (18:08):
And it doesn't mean what it used to mean, and
then it gets into the part where we can't trust
our eyes anymore.

Speaker 3 (18:15):
The points of the first PSA Man in the Arena.
You can't count on the patent, you can't count on
the FCC, and you can't really it's scare with counting
on the MPTA.

Speaker 4 (18:25):
Am I not going to be that They don't want
to help. Yeah, but they can't no, because they're powerless.

Speaker 3 (18:31):
So chasing the ghost.

Speaker 2 (18:33):
Mike Schulbert is joining us from Splash Video Full disclosure.
I think you've been on the show before where you
came on and falsely claimed that his head was lorder
wrong head contest.

Speaker 7 (18:43):
I'm still kind.

Speaker 6 (18:44):
Of sore about that and in disbelief, because I mean
when I put on hats, I have to frequently once.

Speaker 3 (18:53):
That's but most I swear he's an expert in this field.
I promise it wasn't the head measuring that day happened,
full disclosure. But so this qualified to talk.

Speaker 2 (19:03):
About, Oh, absolutely qualified, because I've seen the work that
Splash Video provides.

Speaker 4 (19:07):
They make marketing videos.

Speaker 2 (19:09):
He really is amazing, amazing stuff out there in California.

Speaker 3 (19:12):
Mike, what's the company you're working with now? Doing all
those on site?

Speaker 6 (19:17):
We're doing a lot of work with clear to us
we're doing which is dental implants, and we're going all
over the country cities that we broadcast into.

Speaker 3 (19:25):
Yeah, it's a really unique application of a combination and
teamwork of a production company and a company that's trying
to really promote and show the truth right because a
lot they have a lot of this stuff problems to
this choice. But Mike, are you ready for your your scenario?

Speaker 7 (19:44):
I am ready.

Speaker 6 (19:45):
Well, the you know, AI, the what you were just
discussing before the commercial break is terrifying and it's I
can't imagine the frustration that it causes life that Oh yeah,
in in the world it decreases overall trust in a
general sense. Everyone is afraid of deep fakes. And from

(20:10):
a political standpoint, you know you can fake.

Speaker 7 (20:15):
Trump or having a Biden.

Speaker 3 (20:17):
Let me let me run this bike, Okay, I was
playing with this scenario in my head. So a company
suck Back comes up, right, and you see on Facebook
and social that Miley Cyrus saves her baby would suck back?

Speaker 4 (20:35):
Right, you didn't go. You thought better than to go
with suck Back as the name for the company.

Speaker 3 (20:40):
By the way, yeah, no, I appreciate that it was
up there. It was up there. So you see this
it's on social, right, and then you see Miley Cyrus
can interviewed on Fox and Friends talking about how scary
it was and how sucked Back saved her child's life
and how much she appreciates the company. And then there's
another segment of the Wall Street Journal putting out how

(21:03):
suckbacks are now mandated across the country. Is all that
possible with AI?

Speaker 7 (21:09):
That would be yes.

Speaker 6 (21:11):
It is in photography because it is still image. It's
been around for quite some time. You photograph of someone
without ever having seen them or or been in the
same room. That's been the case for a while, but
now with video, all you need for voices, particularly, so
we could create Miley Cyrus's voice in you know.

Speaker 2 (21:34):
Under an hour just from stock audio of her actually
speaking about whatever she's talking about.

Speaker 8 (21:40):
Yes, in our business frequently to make revisions on videos
in an ethical way, we do use AI to tweak.

Speaker 7 (21:51):
Words that we can't have.

Speaker 6 (21:53):
We record it not in a malicious way, but you
can do it easily.

Speaker 3 (21:59):
Well here just from remember the first part of this
discussion was the fact that you know the PSA about
the patent being obsolete, the FCC being obsolete, and in
some cases the FDA. So at my scenario, it's not
the ethical use right, and they don't even think of
it that way. It's business to them. They don't care

(22:21):
if they're not breaking my patent. It's not it. They
want to sell their junk. But so without any ethics involvement,
would that scenario be possible.

Speaker 7 (22:30):
Yes, the video of Miley Cyrus and getting.

Speaker 6 (22:34):
It to look the ability to do that has existed
for a couple of years now.

Speaker 7 (22:39):
But if you really lean in, you could.

Speaker 9 (22:41):
Tell that's not Miley Cyrus, it's getting that.

Speaker 6 (22:45):
The advancement of the technology is growing at frankly a
frightening pace and just getting closer and closer. And this
what in our industry we're all talking about, Like, it's
very close to with creative editing. If I created a
video that was just two minutes of any celebrity like Miley,

(23:05):
Cyrus or whoever you want, speaking video without b.

Speaker 4 (23:09):
Roll covering it.

Speaker 6 (23:11):
If you would cover it with b roll and then
have come out to whoever was speaking for a few seconds,
and then cover it again with be roll fake be.

Speaker 7 (23:20):
Roll of a baby.

Speaker 6 (23:23):
You know there are ways to manipulate the footage and
not show it for too long to make most of
the public believe it.

Speaker 3 (23:31):
Well, Be and Rick were talking. I don't know if
you've seen that where they there's a post and it
shows a split screen. It says which is real and
which is AI. You would have a better chance out
of probably than anyone. I got one wrong, but getting
one wrong made me scared that it was so good
that I really struggled on each one, And when I

(23:52):
got it right, I was.

Speaker 4 (23:52):
Like, who you almost thought it was like guessing the
heads or tails.

Speaker 10 (23:56):
Like, yeah, it was a fifty Have you seen that, Mike,
I haven't seen that particular one, but I want to
take the test now, I want to see if I
get because you're competible, right.

Speaker 3 (24:06):
Are all wrong? Yeah? Yeah, but that's that to me
was the typical the other question I had. So in
my scenario, it seems that the technology also makes it
able to be done easier and quicker. Is that true?

Speaker 7 (24:20):
Absolutely?

Speaker 6 (24:22):
Yeah, No, it's easier and quicker. It's it's kind of thoughtless.
If you have the technology and you have the desire.

Speaker 7 (24:31):
To deceive, you can do it.

Speaker 3 (24:34):
Yes. Now do you think, like if that scenario played
out right, and obviously eventually the world caught on right,
that this didn't happen. She wasn't on FOXIM Friends, the world,
The Wall Street Journal didn't do a story. What if
you want to chat GBT at the time that it
is out there where someone would say I'm interested in
the story on anti joking device and she comes up

(24:55):
on foxim Friends.

Speaker 7 (24:57):
Well that's the danger.

Speaker 6 (24:58):
So once you put something out there and ten thousand
people see it and then it comes out and it
was fake, Chanlon ring that bell, you're not going to
reach you all ten thousand people to let them know no, no.

Speaker 7 (25:12):
It was not true.

Speaker 9 (25:13):
So whatever percentage of the people who did see it.

Speaker 6 (25:16):
Small percentage of them or maybe a big percentage of them,
are going to continue believing it.

Speaker 3 (25:21):
This is why it's so scary when I use this scenario,
and why I think the public needs to know about,
you know, patents and FCC and that it's not the money,
it's the the around the rules. Right, You're I'm here
making ethical videos. They make one that's not. How do
I compete? You know? But a bigger question is you,

(25:43):
and I've talked to you over to youse about this,
do you ever listen to War of the World's orson Welles?

Speaker 7 (25:48):
Of course?

Speaker 3 (25:49):
Right? So you know, basically at the whole country in
a panic that Martians were coming, And it's terrifying to
think that that was back then with a little radio
station in the of nowhere. It was the first deep yeah, yeah,
but well, I don't know. I got to tell people
if you ever didn't listen to it, you ever listen
to it? Sure, it's awesome because when you use the

(26:11):
Jim Kerr world, you're listening, right, So when that ORB
opens up, you're like terrified, particularly if all you got
is a radio, right, you can't pick up yoursel phone
and say, Bill, the Martians really there. You have no
way of knowing if they are or aren't. But along
those lines, with the ability for it to be so quick,

(26:33):
and obviously there's an evil compound. But I'm talking on
the business and slash, you know, going around the rules.
Now you have a marketing tool that supports your ability
to get around the Amazon, get around the FCC, and
get around the FDA with the speed of which it
could be done. Couldn't you just like continually pound the public,

(26:54):
but all sorts of odd things to sell your product?

Speaker 7 (26:58):
People do companies do.

Speaker 6 (27:00):
If you have the malicious intention and you get away
with it and you get some reaction from it, you're going.

Speaker 7 (27:07):
To do it again.

Speaker 9 (27:08):
And it causes an erosion of trust.

Speaker 4 (27:11):
In the media.

Speaker 6 (27:11):
I was reading an article about occagenarians and how they're
so much more susceptible because in their day. Now there's
so much less trust in the news media, in what
you see online because there's.

Speaker 7 (27:29):
So much fakery out there.

Speaker 6 (27:32):
And in the eighties and the seventies, Walter Cronkite, et cetera,
the newscasters.

Speaker 7 (27:37):
They were believable for a reason.

Speaker 6 (27:40):
What they were saying, it was so much less opinionated
in what they were relaying.

Speaker 7 (27:45):
The facts for the most part.

Speaker 6 (27:47):
So this generation of I don't know of Google worth
we're getting there. They are more susceptible to falling prey
to scams because in that era in the eighties, it
was to be believed and their targets.

Speaker 3 (28:06):
Were along those lines. There's two points, and I want
to kind of hit you with another one to ask
if it's possible we had a video early on get
ninety million views, you know, so the ability to do
the Miley saves She's on Fox and Friends and his
articles and you know, maybe she gets interviewed a couple
of times. She's on with Jimmy Kimmel. If you pumped

(28:29):
all that into you know, a two three days span,
you cover everything before you anyone could even try and
stop it, you know. Mark. But so going back though
to the scary scam part, right, I agree. You know
my dad got caught up and one I told you
briefly about it. The guy calls and he he says, Hey,

(28:50):
I'm the attorney for your nephew. He's down in Florida.
He was at a bachelor party last night.

Speaker 4 (28:56):
Actually puts him on the phone, puts your nephew on
the phone. Voice.

Speaker 3 (28:59):
But here's the thing of connecting in chapter t bh
blah blah. He must have known from social that my
nephew was in Florida right right off the bat. He's
got credibility. Second, he says, you know he was at
this d'tch party in this event, and they know they
got it pulled over. He didn't do anything, but because
he's with the TSA, you want to keep it quiet.
He knew that right. And then he says, you know,

(29:23):
mister Lee, let me let me put your nephew on
the phone, because this is what got me. My dad said,
I talked to little Eddie. My dad, it's a scam.
No I talked to him. I said, what did you
start to taking? You talked to little Eddie. What he
did was he handed the phone to quote unquote little
Eddie and the griffok the phone back quick. And see
he really is unable to talk. He's very upset. It

(29:44):
was horrible. But the use of the social to create
a really well constructed story, and the credibility for someone
in that era to put him on the phone, and
how to be real Now I'm thinking you get a
FaceTime from your grand son or granddaughter that says, Hey,
I'm you know, I'm in trouble. The train broke down,

(30:06):
I'm stuck in the middle of nowhere. Can you vend
on me?

Speaker 4 (30:09):
You know?

Speaker 3 (30:10):
Five hundred bucks? And they're facetiming with their grandparents.

Speaker 6 (30:13):
Well, the technology is so what has existed for a
while now with the voice, if someone was recording what
I'm saying right now, just the amount of talking that
I'm doing right now and clip that and and took it,
they could make me say whatever they want me to
say in a political way, in a fraudulent way, and

(30:33):
you know, they can make me say whatever they want.
And that the technology has existed for voice for a
long time. But now with a photograph of people, they
can make those move.

Speaker 7 (30:47):
You see it all the time. It's a baby thing.

Speaker 6 (30:50):
They're they're taking existing podcasts and they're making the babies
speak and they look like them.

Speaker 3 (30:56):
That's but cute.

Speaker 9 (30:57):
See, nobody believes that those are real.

Speaker 3 (31:00):
We saw a deer jumping on a trampoline today.

Speaker 2 (31:02):
But I question for you, Mike, so take away the
scamming aspect and the ripping off aspect. Just your your
client base has the technology because it existed where we
had to go to the experts like yourself for the
technology for the camera. Now, of course, the cameras are
all in the palm of our hands. If we have
the you know, the wherewithal to use this incredible camera

(31:24):
that's on our phone.

Speaker 4 (31:25):
Yes, this other aspect of marketing.

Speaker 2 (31:27):
Has it affected Has any of your clients over the
last couple of years decided that, hey, we can do
this in house. We can do this with our own
little check Chipete or.

Speaker 3 (31:37):
I could tell you another Mike.

Speaker 9 (31:40):
What has become much more acceptable online?

Speaker 7 (31:44):
You see it on the news, you know, on the
news clips they cut to use.

Speaker 6 (31:50):
It's called UGC User generated content, and what you shoot
on this is now much more widely accessible. We're actually,
I'll tell you what's true, is we're actually taking away
some production value because it's what people are used to
seeing it. God, you know, we do occasionally actually shoot

(32:11):
with phones, but most of the time we shoot with
higher end cameras well.

Speaker 7 (32:15):
We give it a handheld look.

Speaker 6 (32:17):
We make it look literally handheld because it reaches It
has more impact with the viewer because we're all used
to see and FaceTime and chat like content.

Speaker 3 (32:29):
Hey, I got a good one.

Speaker 2 (32:30):
When we come back to Mike, would you guys be
able to stick around with us for a few more
minutes to do Yes, We'll be right.

Speaker 4 (32:36):
Back with more of the man in the arena with
Mike Chilbert. She started to choke on a piece of candy.

Speaker 11 (32:41):
She wasn't breathing.

Speaker 3 (32:42):
Then Ray reached.

Speaker 4 (32:43):
For the life back and it saved her. She could
have easily died that day.

Speaker 3 (32:48):
A life back saved her life.

Speaker 11 (32:49):
What I would say is, don't need a life back
and not have it. Have a life back and hopefully
never need it.

Speaker 3 (32:57):
Recently, the American Red Cross has added anti choking devices
as an option when standard protocol fails or is not feasible.

Speaker 1 (33:04):
Go to LIFEAC dot net or called eight seven seven,
five four three three eight two to two.

Speaker 5 (33:09):
LIFEAC is proud to be at the forefront of innovation
in choking rescue. Recently, the American Red Cross updated its
guidelines to include anti choking devices as an option for
choking emergencies. This life saving update recognizes the importance of
tools like Lifeact designed to help when traditional methods may
not be feasible or fail. LIFEAC is there when seconds

(33:29):
matter most Join the thousands of families who trust life aact.
LIFEAC can make the difference between life and loss. Go
to lifeac dot com to get yours today.

Speaker 3 (33:39):
Hi, I'm Marfur, the inventor, founder and CEO of LIFEAC
and a proud father. Did you know choking is the
fourth leading cause of accidental death Tragically, one child dies
every five days. Now imagine your child, your spouse, or
someone you love choking. You have only seconds act. It's
a situation no one wants to face, but it can

(34:00):
happen to anyone. That's why I created life back. Life
back is a life saving airway clearance device that's already
saved over three thousand lives. It's easy to use, non invasive,
and gives you the power to act when every second counts.
Don't wait until it's too late. Visit lifefact dot net
today and use promo code life to save twenty percent

(34:21):
on your life back home kit. That's lifefact dot net
promo code life. Join thousands of families who own life
back life THATAC can make the difference between life and loss.
Go to lifeac dot net and get yours today.

Speaker 1 (34:38):
Now on iHeartRadio. More of the Man in the Arena,
The Life Back Radio Show. Here again are Arthur Lee
and Rick Thatcher.

Speaker 4 (34:47):
And we've been talking with Michael Baer.

Speaker 3 (34:49):
The Man the Arena is about talking about things that
people don't necessarily want to talk about, right, No one
you go see your patentary he is and tell you
it's worthless. The patent office doesn't tell you it's worthless.
You know, the FCC doesn't tell you they're worthless. As
far as fighting these things.

Speaker 9 (35:04):
I can't imagine the frustration there.

Speaker 3 (35:06):
Yeah, but well it's an education. Why Man in the
Arena exists because I got hit with all these things
and people should know, and these entities don't necessarily want
to tell you that. So here's what we Two questions. One,
how do we get the message out in a proper
form of education right in FYI and f And the
second thing is do you think it'll change industry? Right?

(35:28):
Will movies thars be obsolete just like the Sunrise moll
Short answer, Yes, isn't that crazy.

Speaker 4 (35:35):
Fact that Robert de Niro will be obsolete?

Speaker 3 (35:37):
Yeah? No problem.

Speaker 4 (35:38):
I don't want no problem.

Speaker 6 (35:39):
There are a couple of things going on with movies,
you know, the movie attendance in the theaters. Everyone knows
is plumbing. The other thing is the attention span. Our
attention spans the videos that we make. You know, it
used to be when we were making videos, the default
request from a client was yeah, like a three minute
video like and some of them still do, but most

(36:02):
of the videos were for social media. You don't want
longer than thirty seconds because peop will click no matter
what you're saying, no matter what you're showing. After thirty seconds,
everybody tunes off and like the click click on something else.

Speaker 4 (36:16):
What yes, do we have on the man in the arena?

Speaker 3 (36:18):
I'm more I see the timing of the first kind
of AI movie and when I mean them by that
not Roger Rabbit, but you know the star is Fred,
that the female lead is Beth. And their people in
the sense you can't tell the difference. They go on
talk shows, they do everything, they just don't exist because,
as always, people never realize this money drives everything, right,

(36:41):
electric CAUs lap when they're cheaper and they're happening, right,
that's it's just the bottom line. If these movie companies
and these advertisers can use a free.

Speaker 4 (36:53):
Well they'd have to pay for the likeness.

Speaker 2 (36:54):
I would imagine they No, they make it out well.
But if it's a legitimate production house, like say Splash
wanted to do a video and use Tom Cruise, they
create that.

Speaker 4 (37:07):
They yeah, but they'd have to sure.

Speaker 3 (37:09):
No, no, they create fret in the news.

Speaker 6 (37:12):
Now there is big to do over an influencer from Wimbledon,
beautiful girl that was in pictures all over the place
selling whatever she was selling, and the clicks were off
the charts and everyone was believe she was sitting in
the stands in Wibbledon, was doing all these walking around

(37:34):
and then it came out she didn't she didn't exist.
It was photography, it wasn't video, but you know, it
was absolutely beautiful, believable, and she didn't exist, and it
came out that she didn't exist.

Speaker 9 (37:47):
But the AI actors are very very concerned, with.

Speaker 6 (37:53):
Great reason to be, because studios can use their like
you get them, You get the actors in to record
one movie, and then you can manipulate their performance to
perform in another movie.

Speaker 3 (38:10):
You can make them be all and make them growth
over the next twenty years. And he don't exist. You
don't have to pay him royalty, you don't have to
be feed him to give up the movie on a commercial.
It is perfect right and he from someone yeah, Max Headroom.
But how do we protect ourselves any thoughts?

Speaker 6 (38:29):
That's the ongoing, intensifying debate. How do we protect ourselves?
How do we protect our parents from being straight and ourselves?
It's getting you know, it's not just my eighty year
old parents. The dangers are grieping down to us and
our children, particularly children are you know, they have been

(38:52):
in danger for a long time online.

Speaker 3 (38:55):
Now I don't mean to interrupt you, because but it's
part we're starting to come close to the end of time.
The problem that I see and why this show is
built exactly from the patent to the FCC, is the
government is going to come in and put in regulations.
That's great, but then only us are going to have
to follow them, and it's not going to do anything
just like your pattern and just like the FCC. So

(39:17):
my point is that rather than have these regulations that
are obsolete the day they're put in place, we need
a different way to do this. We have to learn
from the obsolescence of the pattern and the challenges of
the sec you know, the FCC could put out. You
have to have a little symbol that says it's AI right,

(39:38):
well form it's great. Well, you just made it worse
because the guys that make legitimate ones have the symbol
and the copycatch just put the symbol one.

Speaker 6 (39:48):
No, that won't work, the labeling it it won't work,
and say one won't work.

Speaker 3 (39:54):
And the reason this segment exists because we think it will.
I have a patent. I'm safe. No, you're not. They
set it all work upside down. Well, they can lie
because the FCC doesn't get to them. So we have
to generate awareness that these things are coming and that
don't rely on the government. So I guess in a

(40:15):
quick sense, do you have any thoughts on any way
that we can kind of without the government.

Speaker 6 (40:21):
Well, I think you put your finger right on. It's
education of our society. The problem with online deep fakes
and video is that you can make the videos in
China or Russia or wherever, and it reaches right here
in California or there in New York. It's global, so

(40:42):
there's no borders that you have to get a legitimate
or legitimate looking passport you get through you know it's
it's it's instantaneous, and it's global.

Speaker 3 (40:52):
When we put these rules in I can't say I
saved ten thousand lives. The FCC shut me down. I
can't make a lot of claims because of the FDA.
Isn't there any rules are here, but they don't have
to follow. So that's what my awareness as we get
into the beginning of someone having to say, we got
to argue where about this that we can't count on
the government to make these rules because they don't listen

(41:14):
to those rules. I think we need to have another
show on it. I will percolate on the topic. Would
you come back on another one and think about some
of this stuff?

Speaker 4 (41:22):
Yes?

Speaker 7 (41:23):
Absolutely.

Speaker 6 (41:24):
What I was about to say was it's the consistent,
repetitive alerting of society that the dangers out there. Remember,
you know, what we say now isn't going to be
remembered by most people in three weeks, which is when
I want to come back on the show. By the way,
the dangers are out there, and maybe coming back with

(41:45):
an example, like a concrete example.

Speaker 9 (41:47):
Yeah, and we can show people that, hey, this just happened.

Speaker 3 (41:51):
I got a piece of food for thought. When we
end this. My other concern in my sociological brain, we
are raising a society of fear where we do not
trust anything. How is that going to affect us in
our lives? So we'll end on that because we're out.
But dude, thank you, you're all right.

Speaker 2 (42:10):
Thank you so much for joining us, and we'll be
back with rape freeby mister three K.

Speaker 5 (42:15):
LIFEAK is proud to be at the forefront of innovation
in choking rescue. Recently, the American Red Cross updated its
guidelines to include anti choking devices as an option for
choking emergencies. This life saving update recognizes the importance of
tools like LIFEAC designed to help in traditional methods may
not be feasible or fail. LIFEAC is there when seconds

(42:36):
matter most. Join the thousands of families who trust life Aact.
LIFEAC can make the difference between life and loss. Go
to lifeac dot com to get yours today.

Speaker 3 (42:45):
Hi, I'm Arthur, the inventor, founder and CEO of LIFEAC
and a proud father. Did you know choking is the
fourth leading cause of accidental death? Tragically, one child dies
every five days. Now, imagine your child, your spouse, for
someone you love choking. You have only seconds to act.
It's a situation no one wants to face, but it

(43:06):
can happen to anyone. That's why I created life back.
Life back is a life saving airway clearance device that's
already saved over three thousand lives. It's easy to use,
non invasive, and gives you the power to act when
every second counts. Don't wait until it's too late. Visit
lifefac dot net today and use promo code life to

(43:26):
save twenty percent on your life back home kit. That's
lifefact dot net Promo code Life. Join thousands of families
who own life fact life thatac can make the difference
between life and loss. Go to lifeac dot net and
get yours today.

Speaker 1 (43:44):
Now on iHeartRadio, more of The Man in the Arena,
the Life Back Radio Show. Here again are Arthur Lee
and Rick Thatcher.

Speaker 2 (43:53):
The final segment of The Man in the Arena.

Speaker 4 (43:55):
And I don't know how we've.

Speaker 2 (43:55):
Got through the last two weeks, Arthur without mister Ray three,
How would you trip?

Speaker 11 (44:02):
My trip was absolutely amazing. I didn't want to come back.

Speaker 3 (44:06):
I thank you for sending some pictures, you know, the
whole family. That's that's what it's about.

Speaker 11 (44:11):
I did miss you guys dearly, and I did miss
the show and everything that we do here. Glad to
be back let me tell you.

Speaker 3 (44:18):
Yeah, well we missed you too, because you are missed
the three thousand we had. We had a miss three
thousand for the first time. Jackie did your segment awesome. Yeah,
so it was uh, we got through, but we're glad
you're back.

Speaker 11 (44:31):
Well, I know she did a heck of a job
because it's Jackie.

Speaker 3 (44:35):
Yeah she did, or did I'm telling you she did.

Speaker 11 (44:39):
That's right, that's right, guys, I got some I got
some good numbers for you. You know, I know it's
been a couple of weeks and Jackie filled in for me.
But uh, quick flashback.

Speaker 4 (44:48):
Why am I.

Speaker 11 (44:48):
Missed her three thousand? Well because of this little little
girl right here was the three thousand person saved my
life back twentieth of last year. I saved this girl
with life back. That was two hundred and eighty four
days ago. Two hundred and eighty four days. Life back
has saved one thousand, four hundred and thirty four people.

Speaker 3 (45:12):
Number three thousands.

Speaker 11 (45:16):
So, Babby, you got a picture for me, Bobby, let's
roll it.

Speaker 2 (45:21):
Forty four thirty four, four thousand, four hundred and thirty
four total lives.

Speaker 4 (45:26):
And that's just the ones we've heard about.

Speaker 11 (45:28):
I mean, a thousand, four hundred and thirty four lives
in two hundred and eighty four days amazing. I mean,
that's that's amazing. It is absolutely amazing worldwide product that's available. Folks,
get it, just get it. It's just common sense. At
this point, I will tell you so funny quick story.
I gave my life back away to somebody who needed it.

(45:50):
Ever since then, I've been like, oh my god, I
don't have a life backer.

Speaker 6 (45:53):
What am I gonna do?

Speaker 11 (45:54):
So I've been very cautiously eating my food until my
new life that comes in I will know. I think
I made a phone call. Don't worry. God, we got
taken care of. Let's let's go to the highlight of
the week, because it's a good one. I love these highlights.
On July twenty seventh, a one year old boy in
California choked on a cookie, causing a total obstruction. The

(46:16):
device save my one year old son's life. I am
a nurse practitioner and my husband is a critical care nurse,
so very trained personnel. To say the least, we both
know what to do when someone is choking. My husband
did firm back thrust multiple times. Was Zero's success. My
son was completely blue and about to pass out when

(46:37):
I handed him the life ack. He did two attempts
with the life back, and on the second attempt the
cookie he was eating was dislodged and he started breathing again.
That just shows you right there that even trained professionals
can fail at recommended first aid steps.

Speaker 3 (46:56):
And like thatone's fault. I mean, it's just a human
and you were able to read it to make people aware. Yeah,
get trained, but god, it doesn't always work, just the
way it is.

Speaker 11 (47:07):
I wasn't trained. I'm I'm a parent of five kids,
so I would consider myself fairly good at first aid.
We were CPR certified, so again I have minimal training,
and it didn't work. The recommended procedure didn't work. The
life back yet.

Speaker 3 (47:23):
You know I can't. I just got goosebumps because you're
sitting there with her in your lap as you say that,
and I know we both get messed up when you
talk about it, and we both have had teary moments
in front of the public.

Speaker 11 (47:35):
Oh yeah, absolutely, which brings me into my final statement
of the evening life. That better to have it and
not need it than need it and not have it.
The life you save could be your own, or a child,
or a family member or a stranger who knows. Just
get it. God, blessing, good night.

Speaker 4 (47:55):
Mister, mister three thousand listeners.

Speaker 3 (47:59):
You can here. You don't see it, but he sits
with his little daughter that he saves on his lap
when he does the segment. And you know, we've gotten
to know him over the year, and he's a real
great guy. God guy, just an awesome dude.

Speaker 4 (48:13):
And and you know, it was a family event the
way he's like.

Speaker 3 (48:16):
Dying to do this for nothing.

Speaker 2 (48:18):
He loves he loves doing it every week. And I
think it killed him. It only was a family event
that that tore him away. I think his father is
that his dad's seventieth birthday, birthday, and he was away
for two weeks after Michigan. Didn't know that he pulled
off technically, but he couldn't wait to get back.

Speaker 3 (48:36):
But he just he's so sincere. And I've hung out
with him at my ass and that miad, you know,
he said, what do you how many kids? He says five? Five, Yeah,
she's two. Yeah. The kid is going under miles an hour.

Speaker 4 (48:50):
She has no off button.

Speaker 3 (48:53):
Get it a swim, just falling and just jump.

Speaker 4 (48:57):
Well he did a face plant in the hall.

Speaker 3 (48:59):
That's would be. But she's so cute and so you
know what, And I said it, she's so full of life,
and she wouldn't be Yeah, And that word just stuck
with my daughter as I said it, because I was
thinking that that's what she would have lost.

Speaker 2 (49:14):
Yeah, I mean, they wouldn't never be the same, never
the same. So what great show. When we talked to
Mike Chelbert from Splash, that was interesting, really interesting to
see someone that's in the arena of video production and
how it's affected you know him well, both his family
and his vocation.

Speaker 3 (49:33):
I was kind of old but he was gonna say,
oh no, it's not going to do this. He's like, oh, yeah, absolutely,
you could do that.

Speaker 4 (49:38):
I could do it tomorrow.

Speaker 2 (49:40):
I wonder when the first AI generated movie comes out.

Speaker 3 (49:44):
Well, I'm more worried about the you know, like I said,
because animation. Well, having learned painfully the lack of the
ability of our our protection the government A partner say
no you're not well, no you're not so I no,
that's coming regulating AI okay, great, not wanting the lesson.

(50:05):
When I first got my patent. I was very excited.
That was like ten years ago. Amazon wasn't what it was,
and it was it was something viable, you know. I
put it on my wall as a kid.

Speaker 4 (50:15):
In bed there.

Speaker 3 (50:16):
It was a moment, you know, and it had strength
for the seventy one hundred years the patents were around.
They they were they had strength and if you infringed
on it, I could come after you. And the reason
that they were so powerful was damages is three times, right,
So if you sell something and I win, I get

(50:36):
three times with your.

Speaker 2 (50:37):
Yeah, but you know what, you don't want to be
worried about that or thinking about that, or have that
take up any part of your because you're on a
mission no change the world and it's working.

Speaker 3 (50:47):
But it was this. It was the strength the integrity
in the country, and that you the reason that exists.

Speaker 4 (50:53):
They've got your bold.

Speaker 3 (50:55):
Well, one, you don't want to copy someone, so you
want to make sure your idea is original, and two
that you can bring it to fruition without fear of
doing all the work and then someone else doing it.
It has a very deep and strong and purposeful component.

Speaker 2 (51:11):
Did you think, by the way, when you first had
the idea first learned about a seven year old choke
to death in the hospital, found out standard protocols don't work, said,
I've got to change this. You must have done the research.
Were you surprised that there was nothing that existed?

Speaker 3 (51:25):
No, because they were, but they were not Mine is
to get a patent supposed to be significantly different. The
problem that I saw was all the suction device said tubes, right,
and I'm thinking, jack in my arms, I'm not really
am not comfortable negotiating a tube down into her throat
to try and attach to a marble. You know, So

(51:46):
it wasn't I honestly hoped they could buy something that
night and get retired. Right. But so you go through
this process, you get the patent. But here's the thing
that happened that people. This is the PSA part, and
it's really important for entrepreneurs or anyone who is who
has a product that's made a product is saying, oh boy,

(52:07):
I'm going to make it big on Amazon and I'm
going to get a pat and I'm going to spend
all this money. What happened is in our world when
Amazon came along, Amazon said, why would I sell this
to that guy for a dollar and he sells up
at twelve. I'll ship it right to Amazon. I'll sell
it for eight.

Speaker 2 (52:26):
So they had knockoffs prior to Amazon, but the Internet
made it so much more of an open market for them.
They had the streets of Manhattan, fake bags, fake sneakers
from whatever.

Speaker 3 (52:38):
Well, there were two major problems or solutions that exist
in the past that no longer exists. Small scale, but two,
they still had to be here. They had to ship
it to a warehouse. You know you're here. We raided
and we got four hundred Gucci bags. The market it
still existed here. So now they said, I'll just copy things.

(52:58):
And now here's where the PSA part really kicks in. Right,
So you come up with something. So what they do
is they watch Amazon sales. Go on Amazon, you'll see
sold one thousand last week. So as soon as something
hits the right sales amount, they copy it, they rename it,
and they send it to Amazon. Now this is important
because if you're going to do this, you cannot be

(53:21):
under the impression that your patent's gonna save you. It's not.
It's because at that point your patent infringement case is
against some company that don't exist in China. You're done, it's.

Speaker 2 (53:32):
On his way, and I know it's a topic that
we're gonna cover more. And sure, thanks for listening. We'll
be back next week.

Speaker 4 (53:38):
I'm Rick.

Speaker 2 (53:39):
I'm with Arthur Lee, CEO and ventor of Lifeact on
the Man in the Arena.

Speaker 1 (53:44):
The proceeding was a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed