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February 9, 2025 54 mins
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Speaker 1 (00:00):
The following is a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed. Now on iHeartRadio The Man in the
Arena the Life Back Radio show where we explore incredible
stories of courage, resilience, and life saving moments. Here's your hosts, founder,

(00:22):
inventor and CEO of Lifeback, Arthur Lee and Life Back
Advocate and President of Sales, Rick Thatcher.

Speaker 2 (00:30):
Welcome to The Man in the Arena, a show that
celebrates courage, resilience, and the unyielding spirit of those who
face life's greatest challenges. Add On, brought to you by
life Back, the revolutionary airway clearance device that has saved
over thirty three hundred lives in thirty countries. This show
is a tribute to the heroes who refuse to stand

(00:53):
on the sidelines. Inspired by Theodore Roosevelt's timeless words, it
is not the critic who counts, not the man who
points out how the strong man stumbles or where the
doer of deeds could have done them better. The credit
belongs to the man who is actually in the arena.
We explore stories of those who are actively making a difference,

(01:13):
fighting for life and transforming adversity into triumph. Founded in
twenty twelve by Arthur Lee, Lifact represents the power of
invention and determination, a father's drive to protect his own
and then others. Today we bring you stories of bravery, innovation,
and inspiration, showing that even in the toughest arenas, there's

(01:35):
always a way to fight for hope. Stay tuned for
stories of real life heroes, groundbreaking achievements, and the relentless
pursuit of saving lives. Welcome to the man in the Arena.
I'm Rick Thatcher with Laura Bonelli, president of LIFEAK. We're
joined in the studio with Mike Singer.

Speaker 3 (01:53):
Very blessed to be joined by Eric Ryan danger having me.
I appreciate it, yep.

Speaker 2 (01:58):
And we're going to hear all about Eric Ryan and
his story and his organization is a company that you started.

Speaker 4 (02:04):
Yep.

Speaker 3 (02:05):
And of course Tony Lebate welcome.

Speaker 5 (02:08):
Thank you so much.

Speaker 3 (02:09):
Yeah, I appreciate that.

Speaker 6 (02:10):
Yeah.

Speaker 2 (02:10):
So you always hear with the eu FA Equal first
Aid and we're going to hear more about that later.
But first I want to start Eric, how long ago
did you start this tripper?

Speaker 4 (02:19):
So Tripper is an accessible transportation company. I started in
July of three. Pretty much. The short version is I
used to struggle, well not only me, but me and
my twin brother was also disabled, used to struggle with transportation.
We would want to go, let's say the movies, do
a job, interview, really anywhere and Allen Island. Other than

(02:42):
paratransit by the government, there is no accessible ubers or
taxis the options that we do have. It was it
always late, or you would get left, or they would
never show up. So once I got my first ban,
it allowed me to I mean, I was going to college,
I was going on interviews, starting to go to not

(03:02):
miss family events. So three years ago I said, you know,
if it weren't so great for me, all yeah, I
do is give access to transportation for all disabled people
on island and they can also start going to work,
you know, not missing family events, not missing you know anything.
So that's where I started.

Speaker 7 (03:21):
Yeah.

Speaker 2 (03:21):
So your your twin brother who we met and we
have some picks from out of the Hall of Saves yep.

Speaker 3 (03:27):
But also you were in attendance and what a great night.

Speaker 4 (03:31):
Yeah that was great.

Speaker 3 (03:32):
Yeah, so your brother did you Guys both go to
school together.

Speaker 4 (03:36):
We did in high school, and then we went to college,
the same college for a hoastra and then after that
we split. I had enough of him, We had twenty
eight years plenty.

Speaker 3 (03:50):
Now is he in tripper Not yet?

Speaker 4 (03:53):
Yeah, I mean he is involved where we talk all
the time about it. He's married and he has another
job all so, but as we drow, he's definitely helps
me along the way and he's still a part of
it one hundred percent.

Speaker 3 (04:05):
Yeah. So two thousand and three you started.

Speaker 4 (04:10):
No, no, twenty twenty three three?

Speaker 7 (04:12):
Yeah right, yeah, twenty years Oh I thought.

Speaker 3 (04:14):
We were sorry sorry right, yeah, yeah, you were started.

Speaker 4 (04:19):
I was the eighty eight y was growing. Yeah.

Speaker 2 (04:21):
Yeah, So I have a lot of deficiencies. One of
them is math, so apologize for that.

Speaker 4 (04:27):
Bill.

Speaker 3 (04:28):
Yeah. So now what how did it start?

Speaker 6 (04:31):
With?

Speaker 3 (04:31):
How many vehicles?

Speaker 4 (04:32):
So I started with my I used my personal van,
I registered, registered it under the business insured it, and
then people started to talk about the company, and luckily
I had somebody who was getting a new van, so
they donated their van to ask for free.

Speaker 3 (04:49):
So now we have two vans.

Speaker 4 (04:51):
Then along the way, I met some people in a
driver in the city and I contracted him now, so
we now tend to They have three vans that service
Long Island and New York City.

Speaker 2 (05:03):
Right, and we have a picture of the website so
everyone gets it right. And you also have a GoFundMe
page that we definitely want to talk about. So there
is there's the website, tripper prioritizing accessibility and going the
extra mile. You can jump right from the first page
and book the trip now. But let's take a look.
So there's the services.

Speaker 4 (05:23):
So yeah, like ninety nine percent of our business is
transportation services. But along the way, like we'll speak, my
drivers will speak to customers. A perfect example, we were
taking somebody to a job interview, you know, for a job,
and we're on the right and she's like, you know,
I really wish I could clean my wheelchair because just

(05:44):
like we like to get dressed up to look good
for an interview, our wheelchair is a representation of you know,
of us, and it was derty. So my driver, who
was extremely nice of them, he's like, you know what,
he pulled over, went to home depot, dragged something quick,
watched down the wheelchair, and she raved about it. So now,
on top of transportation, we offer wheel, cherry cleaning. We

(06:06):
offer assistance with going food shopping, and really that's like
three or four services on top of transportation.

Speaker 3 (06:15):
Something that's besides the accessibility. It's something you don't find
with something that's needed.

Speaker 2 (06:20):
Yes, absolutely, it's the man in the arena. I'm Rick
Thatcher joined in the studio with Mike Singer. Very blessed
to be joined by Eric Ryan. So there's a picture
of you and your brother at the Hall of Saves
with Arthur and Tony.

Speaker 4 (06:32):
He's had a big head, which right my brother.

Speaker 3 (06:36):
Yeah, we've talked about it. You guys are twins.

Speaker 2 (06:38):
We've talked about I hold the title of largest cranium. Well,
let's let's bring him in here. Now you're saying he's
got a bigger.

Speaker 3 (06:49):
Head than you. Yeah. Do you guys squabble about other
things than that size?

Speaker 4 (06:55):
Oh yeah, I can't talk about it on this show.
We talked about a lot of non to each other.

Speaker 3 (06:59):
Yeah, So when did you meet Tony?

Speaker 4 (07:02):
I met Tony. It feels like I'm not a forever
read months ago.

Speaker 8 (07:08):
Yeah, we met after that article came out in the
Aple newspaper. I saw his great article and I saw
his picture on the back and his company. So I
reached out to him and wanted to explain what equal
first aid was and he answered his phone. So it's
very rare that you call a company and you just
get the CEO. And so we had a great conversation.
We met for coffee and we became friends ever since.

(07:30):
So I'm a big supporter of Tripper.

Speaker 2 (07:32):
So that was early on in your relationship that you
brought the brothers out to the hall Essays, but also
to the three thousand Lives Safe.

Speaker 8 (07:38):
It had to be when your your article was a.

Speaker 4 (07:41):
Few months ago, right, I won a I won. I
won the an entrepreneur program through the hand of a
starting school that I used to a school for They
had an entrepreneur program through iona University. Like ten participants
come up with an idea and a business and then
you win. The first place is four thousand dollars for

(08:03):
the winner. So I won, and that's where it helped
me start the company. And then they wrote an article
about my company like two months later, and that's the
one that Tony said.

Speaker 2 (08:14):
Yeah, and I'll ask you the same question that Arthur
Lee gets on a daily basis. Was Shark Tank a possibility?

Speaker 4 (08:21):
I mean, if they come not to Yeah, absolutely.

Speaker 2 (08:24):
Yeah, we know Kevin watches the show quite a bit,
the man in the arena. Yeah, so let's get a
shout out present.

Speaker 4 (08:31):
Listen, And this isn't only a New York problem. Like
I get phone calls the first day we opened, I
got three dms on Instagram from handicapped people in California saying, hey,
we'd love to borok a trip. I'm like, give me
a couple of years and I'll be there right not.

Speaker 3 (08:48):
Yet, so as I.

Speaker 4 (08:50):
Haven't all intentions of being in Europe and here nation
Whitey because there's a lot of tran you know what
it is. The other problem is not listen. There's a
place for paratransit too, but there's no incentive for these
companies that are subsidized by the government to be better
because they can take one hundred rides a day and
whether they're late or on time, as long as they

(09:13):
do the ride, they're getting paid. But the customer might
be waiting for three hours to get picked up from
a doctor's appointment that should only be a half an hour.
So there's no competition, so there's no incentive to make
it better. That's why in my opinion, you know, private
companies ten times better.

Speaker 2 (09:30):
Yeah, and what are the plans like for expansion, like
say twenty twenty five, what are the plans primarily in
New York.

Speaker 4 (09:37):
We're going out, so I'd like to have at least
five vans on an island and five vans in New York,
like to service New York City. And then by the
end of this year. I actually have talks with people
in Connecticut who have vans but don't have like the
infrastructure or the business model. So I'm going to help them.

(09:59):
You know, the little fleet there for two companies that
there's no services in Connecticut. This is a bigger state,
long state. So hopefully by the end of this year Connecticut,
New York and maybe New Jersey.

Speaker 3 (10:12):
Fantastic, amazing.

Speaker 2 (10:13):
Yeah, And the GoFundMe page which is a link, but
I just want to show a picture of that. So
if folks are interested in supporting Eric and Tripper, we'd
want to Yep, there we go, help me, get me,
help get Tripper off the ground. Wow, twenty rays from
forty two donors. Eric Ryan right here in Amityville, New York.

Speaker 4 (10:36):
Yeah, yep, it's a big help from everybody that has
done already. Arthur was a big help as well. Really
everybody here is a big help. But it's not you know,
these vans are very expensive, and I'm not the first
person with this idea. By the way, there are a
lot of people who might had the idea. We just
didn't have the means or the network or several reasons

(10:57):
to have you an interaction. So I'm trying to make that.
And then, yeah, I'm not usually one to ask for help, right,
It's I can't be prideful if I want to get
this gawn, So I yeah, any help is is a
big yeah shot in the arm yep.

Speaker 8 (11:12):
And then also we'll be working together to hopefully file
some ADA complaints against restaurants, and we started, we started.
He has a lawyer that we're going to be meeting
with in March that will hopefully get the ball rolling
in the McDonald's and the Starbucks. And when we met,
that was our first pitcher was in front of the
choking sign in Starbucks. And he even said, like, wow,

(11:34):
they never really even gave it much thought, right, and
most of his friends and you said you had a
couple friends that would not be able to be saved
without a life.

Speaker 2 (11:42):
Back absolutely talk about it a lot, but here's the reality. Yeah,
and you go into a McDonald's, but there's eateries all
across the country and the choking poster in general does
not represent.

Speaker 4 (11:54):
Right treat pivot talking about life THATAC. We are I
talked to Arthur. We are partnered with LIVEAC. So all
of my van where I say all three of them,
but all of my vans have a live back in them.
And then every time I come in contact with the customer,
whether they're on elderly or disabled, I always tell them
about Live Factor or just give them one.

Speaker 3 (12:13):
Yeah.

Speaker 2 (12:13):
Great, great time to put up that post of the
the Man in the Arena. Related orders can go use
the code NTA. Do you guys have a code?

Speaker 4 (12:22):
Not yet, we're working on it.

Speaker 3 (12:26):
There.

Speaker 8 (12:26):
It is also life Act is on their website.

Speaker 4 (12:29):
Yes, so you can go to when you go to
tripper dot com dot net. Sorry if you're you know,
working your trip, making your nation whatever, you can also
go to our partner's page and live Act is on there.
So is each your first aid.

Speaker 2 (12:44):
Yep, I saw both your websites. It's the Man in
the Arena. I'm Rick Thatcher, very blessed to be joined
by Eric Ryan Tony Lebay. Now you didn't have enough
going on Tony with Equal First Aid. Now you're taking
on the McDonald's.

Speaker 8 (12:58):
And the Well, this was yes, because we have to
let everybody really know that it's a violation of the
ADA law. So I know that we all talk about
the legislation route, but you know it takes a long time.
But in reality, he goes into a McDonald's, he goes
into a Starbucks. Something happens today. So we're trying to

(13:20):
prevent choking tragedies. So we're trying to get the word
out there. We'll work together. I want to be able
to help out other organizations too, so I spoke to
you yesterday. So I started this new program which is
going to be up and running very shortly, where I've
teamed up with Long Island Silent Auctions and we're going
to run auctions for it will benefit Equal First Date,

(13:41):
of course, because I want to be able to give
back to the communities and other organizations as I have
been doing, but I also will include organizations such as Tripper,
Better Together and Maverick's Legacy. So I spoke to them already.
So i'd like to be able to give back to
their organizations too, for their help, their advocacy.

Speaker 2 (13:58):
Yeah, you mentioned this to me earlier, and I thought,
when I think of Tony, I think of giving. You
projected of things I want to do in twenty five,
which is you give.

Speaker 3 (14:07):
You're a giver. I just really want to be.

Speaker 8 (14:09):
And I have to tell you a beautiful story that
happened last week. Heidi was that Heidi Felix was at
the Bristol and she met somebody and she always talks
about Equal First Aid, but the woman donated. She said
she was going to donate, so Heidi called me. But
within minutes I was on the phone with Heidi and
the donation came in. So a beautiful donation came into

(14:30):
Equal First Aid. I didn't know the woman, but her
email was there and I thanked her via email. She
did then call me and I said it, what can
I give you? I want to give back and I'll
give you however many units you want. She said, I
was blessed. I want to bless you.

Speaker 7 (14:46):
You bless somebody else.

Speaker 8 (14:48):
So that was where the gratitude also comes in. So
the next day after that donation, we reached out Equal
First Aid was able to send one of the sponsorships
over to Shane Forceman in Florida for some life acts
for the military family. So it's just a feel good
I mean, it's not a lot. We raise money for

(15:09):
other organizations to purchase life acts or just give them
financial help.

Speaker 7 (15:13):
So it's exciting.

Speaker 8 (15:14):
So today I booked our fundraiser which is April twenty fourth.

Speaker 3 (15:17):
April twenty fourth, the rule promote the dailist.

Speaker 8 (15:19):
Yeah yeah, thank you.

Speaker 3 (15:20):
But you're you.

Speaker 2 (15:21):
Mentioned Better Together Kathy Caruso, who was nice enough to
spend time with both of us on a zoom call earlier.
And of course as I struggled with all things technology,
the cloud has consumed Landed. I think the cloud has
possession of our zoom call. So let's talk about the
great work that Kathy Caruso is doing.

Speaker 3 (15:41):
You took in New York and.

Speaker 7 (15:43):
Better Together, Better Together.

Speaker 8 (15:44):
Well, Heidi was supposed to go last year with us.

Speaker 3 (15:46):
Like that, but she ended up getting sick, so and
they wouldn't let me go. I wow, it was last minute.
Rick was new and they were afraid they thought we
didn't know you. Yeah, yeh, lack of familiarity.

Speaker 7 (16:00):
I didn't know Rick.

Speaker 8 (16:02):
You are you're incredible, we would.

Speaker 3 (16:05):
Cloud, Kathy would let me go.

Speaker 7 (16:06):
Yeah.

Speaker 8 (16:07):
So we went there and it was an incredible experience.
It was a training session with the Anita. I think
it's Onnate.

Speaker 3 (16:17):
To THEE. It's the man in the arena.

Speaker 2 (16:22):
I'm Rick Thatcher, very blessed to be joined by Eric
Ryan Tony Labate.

Speaker 3 (16:27):
We've got more coming up. Stay tuned.

Speaker 9 (16:29):
I was in the living room when I heard my
son Carter, who was two at the time. I looked
over and I saw him grabbing for his face. I
grabbed a life Back. I put the mask on his
face and placed push pull. The life Back dislodged the
ice cube.

Speaker 10 (16:45):
From his airway.

Speaker 7 (16:46):
He started crying, the most amazing sound I've.

Speaker 10 (16:49):
Ever heard in my entire life. Please protect your family,
get a life back.

Speaker 11 (16:55):
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innovation in choking rescue. Recently, the American Red Cross updated
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of tools like Lifeact designed to help in traditional methods
may not be feasible or fail. LIFEAC is there when

(17:16):
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Go to lifeac dot com to get yours today.

Speaker 6 (17:25):
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life BAC and a proud fall them. Did you know
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(17:46):
but it can happen to anyone. That's why I created
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(18:06):
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get yours today.

Speaker 12 (18:24):
Now on iHeartRadio.

Speaker 1 (18:26):
More of the man in the arena the Life Back
Radio Show. Here again are Arthur Lee and Rick Thatcher.

Speaker 2 (18:33):
I'm Rick Thatcher, very blessed to be joined by Eric Ryan.
We're joined in the studio with Mike Singer. We have
some pictures of Better Together, a couple of pictures that
Kathy Grusso shared.

Speaker 3 (18:44):
She's the least concentator Better Together, you see. Yeah, she's a.

Speaker 2 (18:48):
Redeemer Light University online and there's a picture of her
in action. I always think that these circles of great
people doing great things all intersect and a lot of
it's Massapequa, a lot of it's life Factor and got
you one town away and then associate you look at
that that was some event and you have something coming
up this weekend.

Speaker 3 (19:09):
Yeah.

Speaker 8 (19:09):
So that last year was the training session for all
of the Sheriff's Department and the EMS to train for
autism children with autism to know how to treat them
in a case of an emergency. And I just thought
that that was very, very informative, because not every day
do we think about something like that. So that was

(19:30):
last year and this time they're now opening up a
day program for adults with autism, a safe place for
them to go a recreation center. Lifeac has sponsored it. Yeah,
they have sponsored it. So it's great to see that
families can come together and be safe where they can
go with their families and not be looked at or not.

Speaker 3 (19:50):
Feel out of place. So there will be a beautiful
day program.

Speaker 2 (19:54):
And she give me it's a labor of love for
her because she has a son with autism.

Speaker 3 (19:59):
She feeling yeah right, and she's just.

Speaker 2 (20:02):
I mean, we talk about it with families that have
saved and advocated for life back, that have lost a
child and still through the pain, decide to give back
and endure that pain just so that others won't. So
I'd see a similarity in Kathy Crusoe's mission.

Speaker 8 (20:19):
It's going to be a great event. And also I
I guess I don't I was going to surprise them.
But also even first eight, I'm going to place another donation.
Once I get there to the County Sheriff's office and
get them started, they.

Speaker 3 (20:35):
Probably won't mind the mispronounciation.

Speaker 8 (20:37):
Yeah, they're so I'm excited to bring that. We've donated
a bunch of units. We've donated some units into the
the recreation centers already and a couple advocates had reached
out for families that really couldn't afford it. But tomorrow
I'm really proud to be able to bring some more

(20:58):
units into the Sheriff's department to get them started on
their police vehicles.

Speaker 3 (21:02):
Yeah, it's really incredible.

Speaker 2 (21:04):
And we always talk about the first responders being on
average by far the quickest or first on scene. So
when you see police body cams, and we have one tonight,
a new one, it's incredible. But the police, we want
everyone to have these anywhere where. Food is consumed right anywhere,
but police on average, and that's why we're so blessed

(21:25):
in Nassau County. Every Nassau County Patrol car has a
Life Fact in their trunk. Suffer County, are you there
are always a couple years behind us right right now, We'll
get there.

Speaker 3 (21:38):
We'll get there.

Speaker 2 (21:38):
So you know what, while we're together, I want to
talk about Brian's show coming up in Jacksonville for a moment,
and Bobby, if you could bring up the series of pictures.
Pat and I are heavily involved with this show, and
so is Live Fact. By the way, Live Act is
taking on a major role in being a part of
the Brian Kill Meat show history livery so you.

Speaker 3 (22:00):
See it February fifteenth in Jacksonville. Life Fact has tickets.

Speaker 2 (22:04):
So if you're going to be in the Jacksonville area
or make plans to be there February fifteenth. There's an
email I think at the bottom of there, but there
you go.

Speaker 3 (22:13):
Look at that.

Speaker 7 (22:13):
It's not many left, only about fifty left.

Speaker 2 (22:16):
Yeah, so Pat has a vested interest in that, as
do I because we're we're in the we're in the
show Brian.

Speaker 3 (22:23):
We've been blessed to know him growing up and he's
just a wonderful human being.

Speaker 2 (22:27):
I love the music. Could you show some of the
pictures of Patrick and myself? Look at that, there's a
there's a behind the scenes Sam Houston, Sam, Sam Houston
and Santa Anna bloated.

Speaker 3 (22:38):
Yeah, and I thought there were, but that's the.

Speaker 7 (22:42):
One he went with.

Speaker 2 (22:43):
Perhaps not I thought there were a couple more without
any further ado.

Speaker 3 (22:47):
When we've talked about this a lot, what do you
think of mister three thousand.

Speaker 13 (22:50):
I love him, but I mean, at first i'd like
to recognize, like all the work you guys do, I'm
proud to be up here with you, Like I hear
these stories. We gift a week of everything people are doing.
It's inspire, it really is. I used to blow with
a thing called the mass Peak of Community Fund where
we raised money for kids UH to go get scholarships
and we gave away money for different things.

Speaker 7 (23:09):
We did it for about twenty years.

Speaker 13 (23:11):
We couldn't find the younger generation to take it over,
so it just basically, you know, went away.

Speaker 7 (23:15):
But that's what it reminds me of when I worked
with those people.

Speaker 13 (23:17):
You're like so proud to know those people, and it
expires you to do something better for people.

Speaker 2 (23:21):
Yeah, I'm surprised we couldn't get anybody and UH speak
to take that over. Take the mantle and or take
the ball and run with it. I'll do it, of
course you will. You and Heidi don't know the word sleep.
You don't know the words sleep.

Speaker 7 (23:34):
You're always the hand.

Speaker 3 (23:35):
Is constantly going up.

Speaker 2 (23:36):
But you know what we should run first is the commercial, Bobby,
if we could before Ray Privy comes on a new
Life Fact commercial that features the previous and there are
three thousandth Life Saved commercial.

Speaker 7 (23:49):
You started to.

Speaker 3 (23:50):
Choke on the pieces candy. She wasn't breathing. Then Ray
reached for the life back in it saved her. She
could have easily died that day.

Speaker 7 (23:58):
A life back saved her life.

Speaker 14 (24:00):
What I would say is, don't need a life back
and not have it. Have a life back and hopefully
never need it.

Speaker 6 (24:07):
Recently, the American Red Cross has added anti choking devices
as an option when standard protocol fails or is not feasible.

Speaker 13 (24:16):
Go to life Aact dot Net or call eight seven
seven Life Back.

Speaker 3 (24:19):
Well, I saw that.

Speaker 2 (24:20):
I think for the first time I knew that they
shot it, but it's great to see it in person,
and it's great every week stuff. It's the man in
the arena. I'm Rick Thatcher, very blessed to be joined
by Eric Ryan. We're joined in the studio with Mike Singer.
What do we getting that bodycam video? That it's coming,
it's coming, it's coming. I think Ray's going to introduce
it called Teaser. Mister Ray preby mister three thousand. We

(24:41):
call him Kick Coral, Florida. How are you Ray, No, Well,
I'm great.

Speaker 14 (24:46):
I'm coming from the warmest state in America right now.

Speaker 3 (24:51):
Here.

Speaker 14 (24:51):
So yes, as you were saying, that was a great commercial,
I think I'm fond of that one.

Speaker 3 (24:57):
Pretty uh, pretty well, I like that.

Speaker 15 (25:00):
Where do you want to do? You want to go
to the body cam first?

Speaker 3 (25:02):
Yeah, let's go to the body cam first, go.

Speaker 14 (25:04):
To the three two four three body cam footage.

Speaker 5 (25:09):
Oxygen's up to ninety five breathing a lot deeper now though,
said the heiml like push a bunch of stuff into them.

Speaker 3 (25:19):
Yeah, construction, clear patient, All in a day's work.

Speaker 14 (25:25):
The end is the little It was different between life
and death, right there, Life back.

Speaker 7 (25:31):
Great stuff.

Speaker 2 (25:32):
So just a little Jordan, Minnesota, assisted living facilities and
you know, folks, of course mayas youngster, but all ages,
all situations wherever food is consumed, you you put it
so aptly and I'll let you deliver your line later
because as you always do.

Speaker 3 (25:50):
But what else do you have for us?

Speaker 7 (25:51):
Ray?

Speaker 3 (25:52):
All right, here we go, folks.

Speaker 15 (25:54):
This week's numbers.

Speaker 14 (25:56):
We are up to three thousand, four hundred and forty
one life.

Speaker 15 (26:00):
Saved, two thousand.

Speaker 3 (26:04):
Two children.

Speaker 14 (26:06):
That is ninety five days from the from October twentieth
when the three thousand life saved, which was Maya. We
have saved four hundred and forty one lives in ninety
five days, four day.

Speaker 2 (26:18):
Yeah, we always have to remind folks that they're listening
for the first time. Mister three thousand has called that
because he saved his daughter on a Florida highway, and
it's great to mention. Also, I think it's wonderful that
two other motorists passing by came over to their own
life acts.

Speaker 3 (26:33):
But Maya's there and you put it to.

Speaker 2 (26:35):
Bed earlier, and it's just it's it's just such a
miracle that it is. And Arthur, if he was here,
that it's so appropriate that you were the three thousand.

Speaker 14 (26:47):
Absolutely, it's a it's been a God send for me
and my family to be a part of the life
Back family, and it's just it's a gift every day
to be next to you guys and working with you guys.

Speaker 2 (27:00):
You again, we mentioned the show in Jacksonville. We're gonna
be so excited to be in your presence again fifteenth.

Speaker 3 (27:07):
So we're looking forward to that absolutely.

Speaker 14 (27:09):
And I got the highlight of the week, The highlight
of the week. The highlight A six year old girl
choked while having faux noodle soup that had different meats.
Mom shares details on the emergency. She came over and
was crying right after she slipped some soup. We tried
to do back thrust.

Speaker 15 (27:30):
And the heimlight numerous times.

Speaker 3 (27:32):
Both had failed.

Speaker 15 (27:34):
She was struggling really bad, badly and getting more paniced.
We couldn't see anything visibly there. My husband ran and
grabbed the Life Back and I placed her on the
ground on her back, and with one pole I was
able to get her up a long string of fat
attached to a brisket meat that had made it hard

(27:55):
for her to swallow. The meat string was about five
inches long long because the fat had separated. Because of
Life Back, She's alive. Life Back is a miracle product.

Speaker 3 (28:09):
Wow, Yeah, thank you Stuck.

Speaker 2 (28:12):
You know you put the face or the family or
the community to the number because we we almost get
immune to it. Not immune to it, but we take
it for granted. When these emails from Donnie Easley come
in every night Saved Life reports and again back in
twenty sixteen, four lives the entire year. So now it's

(28:33):
for a day?

Speaker 15 (28:34):
Is now now we're doing just that about a day?

Speaker 3 (28:38):
Yeah, a day, that's right.

Speaker 7 (28:41):
Yeah, so amazing product.

Speaker 2 (28:43):
You know, road show Ryan no better example of unreported
live save.

Speaker 3 (28:48):
We always say we assume, uh, and it's never good
to assume, right, But.

Speaker 2 (28:54):
Just in a Costco in Oceanside, Ryan roach O Ryan,
we call him uncovered. Four more unreported saves within the
last two years and people coming up sharing their story.
They see the light factor and so it cannot be
that this number is probably doubled.

Speaker 13 (29:11):
Absolutely would be on tonight, but we're negotiating a new contract.

Speaker 3 (29:15):
Yeah, road show.

Speaker 2 (29:16):
Ryan was gonna check in with us, but we're talking
with this management people and we just couldn't hammer out
a deal. But the man in the arena I'm Rick Thatcher.
We're joined in the studio with Mike Singer. Very blessed
to be joined by Eric Ryan, mister Ray preby mister

(29:36):
three thousand.

Speaker 7 (29:37):
You're the best.

Speaker 3 (29:39):
So Eric Ryan, how was it?

Speaker 2 (29:41):
Very excited, mildly excited, not excited, very very excited to
be and good luck with Tripper. We're gonna promote the
GoFundMe page. We're gonna make sure that gets on our
website and our emails, and I'm gonna try and drama
support how many how many rides a day?

Speaker 4 (29:58):
Yeah, this is just to be an It's easier to
do a week because the days are so different. We're
probably doing now anywhere between eight to fifteen a week.
And really the other the other thing is, which is
why did your fund me is want to wear awareness?
And the number two A lot of our demographic are
either unemployed or low income, so trying to find that

(30:19):
balance between the chorists and whatever. But we make it
work and they're willing to pay. Is right again. We're
on time, never late. We take them everywhere we've we
go up to Syracuse sometimes, so yeah.

Speaker 3 (30:31):
I went to school. Let's snow. Oh yeah, yeah.

Speaker 2 (30:34):
Those bands have to be equipped with either chains or
snow type.

Speaker 4 (30:37):
Yeah, we're excited. I think we're you know, yeah, there's
only a year two technically, so I think give us
like another two or three years and we'll be even bigger.

Speaker 2 (30:45):
Look for Tripper, I no doubt it, no doubt And
Tony always a pleasure, Thank you for having.

Speaker 8 (30:50):
Actually hopefully when he's famous, he'll still go on to
come back in two years remember anywhere, remember the little people?

Speaker 3 (30:56):
Yeah that's why.

Speaker 13 (30:58):
What was he saying before was Shark Tank. You're not
sure that's a show about making money. You're not about
making money, You're about helping people do right.

Speaker 4 (31:05):
Yeah, exactly, That's not my number one priority. Obviously I
have to pay the rent, but yeah, no, it's a
when you get tak messages from people saying like, oh
thanks for having me get to my job where I
actually had somebody who wouldn't. It's a little bit of
a downer. But we'ren't have been able to go to
their grandmother's funeral because there was no one willing to
take them after six pm. They don't run after that,

(31:26):
so we took them. Actually, one of my drivers is
also UH staff member who usually works with disabled the individual,
so they took them to the to the funeral stage
and then drove them home.

Speaker 8 (31:39):
I just want to add when I first met Eric,
we spoke about how it was the accessibility ride, but
little by little as the months are going on. Now
you also said that now the drivers are able to
go into the person's home right and help them unload
their groceries and stuff. So that's a big help too
for the elderly and for people with disabilities.

Speaker 4 (31:58):
And nonw I never you know assume. But the last
thing is the other big girl of Tripper is a
lot of us struggle with finding employment, mainly because some
people are a little apprehensive of hiring some of the
disability brunch of different reasons. All of my back end people.
I already have an employee who also has a disability.

Speaker 3 (32:17):
My drivers don't.

Speaker 4 (32:18):
But my intention that is having like ninety percent of
my task for my employment first will be disabled because
nothing is better than calling dispatch and having somebody who
knows what it's like Indy Transportation to set that up.

Speaker 3 (32:32):
Awesome, it's amazing. Yeah, it's really I appreciate it. Really
is great.

Speaker 2 (32:37):
And then we wanted to take a moment to remember
a son, a brother, a father.

Speaker 3 (32:44):
Oh yeah, Daniel, Danny Harley, So where's his book?

Speaker 13 (32:48):
Author's always told about Wingman? He was This guy was
my wingman for fifty five years, my best friend. He
passed away last week. I'm sorry, but yeah, great guy,
Danny Harley author to him, Well, like you know, it
was just a really good guy.

Speaker 7 (33:00):
He fought cancer for six years.

Speaker 2 (33:01):
We'll miss him. A good guy, Danny. We miss you
and Pat. I have to say talk about Wingman. Not
only are you, I mean you seem to like between
John de Lucy, Danny, you were the link to a
few brothers that we love.

Speaker 7 (33:16):
You better not hang around with me, nie around with me?
It goes that class. Actually a crazy story about Danny
Harley though.

Speaker 13 (33:23):
So when we were little kids, we played on the
Mohawks and there was another defenseman from Berner. His name
was Scotland. He ended up going to Virginia. He's a
great player, very good friends with all of us. For
years we sort of lost touch, but it's like brothers
when you see each other. You were right back together.
And he died of a heart attack the same night
Danny died, So I guess, I guess they're going to
happen together.

Speaker 7 (33:39):
It was a weird thing.

Speaker 13 (33:40):
I got the news and I was like, you gotta
be kidding me. So weird things. But good guys, we'll
miss him. We're playing man down absolutely. That was such
a great tribute on the internet from his college.

Speaker 7 (33:50):
Yeah and Delaware his blue Hand teammates Yip.

Speaker 2 (33:53):
Blue Hens and Danny. We missed you, buddy, and he's
still with us. It's the man in the arena. I'm
Rick Thatcher. I've got more coming up. Stay tuned.

Speaker 9 (34:01):
I was in the living room when I heard my
son Carter, who was two at the time.

Speaker 10 (34:06):
I looked over and myself him grabbing for his face.
It's true. I grab a life back.

Speaker 9 (34:12):
I put the mask on his face and please push,
pull the life back, dislodge the ice cube.

Speaker 10 (34:18):
From his airway.

Speaker 9 (34:19):
He started crying, the most amazing sound I've ever.

Speaker 10 (34:22):
Heard in my entire life. Please protect your family, get
a life back.

Speaker 6 (34:28):
I'm sorry to bother you, but I have thirty seconds
to give you a very important message. My name is
Arthur Lee. I'm the CEO inventor of lfe back, a
simple choking rescue device that could save a life in
a choking emergency. We've saved over three thousand lives now,
but we're not there. Five thousand people you choked to death,
one child every five days. Please consider protecting your family

(34:50):
in a choking emergency with life back. Go to lifeback
dot net today. Thank you for your time.

Speaker 11 (34:56):
Life Back is proud to be at the forefront of
innovation in choking re Recently, the American Red Cross updated
its guidelines to include anti choking devices as an option
for choking emergencies. This life saving update recognizes the importance
of tools like lifeac designed to help in traditional methods
may not be feasible or fail. LIFEAC is there when

(35:17):
seconds matter most. Join the thousands of families who trust
life aact LIFEAC can make the difference between life and loss.
Go to lifeac dot com to get yours today.

Speaker 6 (35:27):
Hi, I am Arthur, the inventor, founder and CEO of
life BAC and a proud father. Did you know choking
is the fourth leading cause of accidental death Tragically, one
child dies every five days. Now imagine your child, your spouse,
or someone you love choking. You have only seconds to act.
It's a situation no one wants to face, but it

(35:47):
can happen to anyone. That's why I created life back.
LIFEVAC is a life saving airway clearance device that's already
saved over three thousand lines. It's easy to use, non invasive,
and gives you the power to act when every second counts.
Don't wait until it's too late. Visit lifefact dot net
today and use promo code life to save twenty percent

(36:08):
on your life back home kit. That's Lifeact dot net
Promo code Life. Join thousands of families who own life
fact life that can make the difference between life and loss.
Go to lifefact dot net and get yours today.

Speaker 1 (36:25):
Now on iHeartRadio. More of the Man in the Arena,
The Life Back Radio Show. Here again are Arthur Lee
and Rick Thatcher.

Speaker 3 (36:35):
I'm with Arthur Lee.

Speaker 6 (36:36):
My name is Rick Thatcher, and we also have a
president of our company, Laura Banelli.

Speaker 3 (36:40):
Here. Laura Benelli. Welcome, I everyone. Trevor Morden.

Speaker 2 (36:44):
He's the executive producer of the Jim Kershow one of
four point three. You say it a lot better than
I do. Q one O four point three.

Speaker 3 (36:51):
Trevor welcome.

Speaker 12 (36:52):
Thank you so much, sir, Thank you for having me.
I appreciate it a lot.

Speaker 6 (36:54):
How long you been doing that?

Speaker 16 (36:56):
The funny thing is that I joined Jim and Shelley
two weeks before the pandemics start. Before that, I was
right here at seven ten, and then I transferred over
to Q one O four point three, and so we
got to know each other pretty quickly because we were
together for two weeks in the studio and then apart. Oh,
we all had to start trusting each other from home
really quickly. Yeah, so I got to stay here in
the city.

Speaker 6 (37:15):
You know what, It's kind of appropriate that he had
a monkey wrench in the works or whatever because of
the title of today's discussion.

Speaker 2 (37:22):
Perfection Chapter two from Sorry Can't is a lie of
the book that kind of guides us through this journey
with life Act. You're absolutely right. Chapter two is perfection.
And the thing that stood out to me and you
can talk about it more, Arthur, is the treehouse for
the models.

Speaker 6 (37:37):
Well that was that was to me was a moment
of clarity to begin. But a lot of these theories
and thoughts I had are kind of go backwards, right,
It's like a god wing. We didn't really have a
name for it until you know, I talked to Lenny
that day. But Trevor, it's an interesting thought about perfection. Right,
so I'm going into life Act. It doesn't exist, right,

(37:59):
So it can't be perfect because I don't even know
what it is. And we have a bunch of the
initial prototypes in our office and they're you know, typical
guys stuff. They're glued together the electrical tape. And you know,
we had the valve conversation that mister Singer was and
I get to talk about and that was eleven years
ago and we went on and now we saved three

(38:20):
thousand plus lives, two thousand plus kids. But the thought
about perfection is that I found it could be two things. One,
it's kind of pointless, don't bother. And two it could
be a crutch, meaning I would do that, but I
have to be perfect. When you were thrown into the
mix of the like you said, two weeks and now

(38:41):
you're on your own, like, there's a lot of winging
it that goes in that.

Speaker 16 (38:45):
No, there's a lot of winging it. But at the
same time too, I was more concerned with making my
two hosts as comfortable as possible because at this point
they've been here in New York for so long that
I don't really have to produce them like a typical producer.
I more or less just have to give them the
tools to succeed because they make it perfect on their own.

(39:06):
You know, I'm not going to tell Jim, who is
in the Radio Hall of Fame, you know, Hey, you
have to talk about this. I would do this or that,
like he knows what he's doing, but I wanted to
make sure that even though he's sitting at home, he's uncomfortable,
you know, because he's still the guy who woke up
at the same time, took a shower, got fully dressed,
and then got on the Zoom call where a lot of.

Speaker 12 (39:25):
People I know were just putting on their projecita real yeah,
in the zoom.

Speaker 16 (39:29):
So I made sure that we were able to as
soon as he sat down, I could hit the send
so the email would pop right up for him, and
just make sure that he had everything he needed as
if he was in the studio.

Speaker 6 (39:38):
If it see, that means you wise enough to know
your role, right. You weren't trying to overdo anything, you said.
My goal is set these professionals up and let them
rock and roll and do this show.

Speaker 16 (39:48):
Yeah, but this is also the third show that I've
been a part of in my career. So every show
that I've been a part of has been different. So like,
for instance, when I came here to seven ten, it
was with two hosts who have never done radio before.
All right, Now I did radio, but I never did
political talk before. So we were teaching each other as
we were going. The thing with radio more than anything

(40:09):
is you're listening in your card to relax, or you
want to listen to a friend. Radio is your friend,
all right. So we listened to these shows and we'd
become a part of them, and you're like, oh, you know,
my daughter does that too, My son does the too.
I do that too, I would and then before you know,
you'd be like, you know what, I would love to
go have a drink with Jim Carre one day, you know,
and then you trust them and then but that's the thing,

(40:30):
you know, we we like it's it's a little bit
different than TV where we want to be your friend.
We want you to trust this and we want to
hang out and that's what makes it successful. So I
can give you my opinion straightforward and then go to break,
but why should you care or pay attention to it?
So it was a little bit of like, hey, you know,
we get all the way to the last hour and
he would do something and you know my daughter did
this last night and he'd go on a rant about it.

Speaker 12 (40:51):
I'm like, that was your best break of the day.

Speaker 5 (40:53):
Wow.

Speaker 6 (40:54):
And because if you circle back to the perfection part,
that is kind of example of going with the flow
and not being too that's not your main goal. Do
you feel, Laura, do you feel your perfectionists? Because I
see it in.

Speaker 11 (41:08):
You sometimes I have this opinion of I'd rather get
it done than perfect because it can actually, you know,
prohibit you from getting things done.

Speaker 3 (41:17):
It's daunting. It's be honest.

Speaker 6 (41:19):
Well, because once again, then that's a good point. That's
exactly what my point was. In the book, I talk
about making models and you go to make up my
point and little I guess, but you got to. Well,
let me ask you, Rick, do you do you feel
your perfectionist? Absolutely not right.

Speaker 2 (41:36):
But I have been In the book you describe the
putting off doing something because I wouldn't be able to
do it. I do think that I've put off something
because I didn't think.

Speaker 6 (41:47):
You could do You did, Laura? Did you feel that too?

Speaker 11 (41:52):
No? I do things and I say, well, at least
I'm trying, right, you know, it's cool.

Speaker 6 (41:58):
That's good.

Speaker 16 (41:58):
I wish I was perfectionists. I strive for perfection. It
took me a long time to realize when I used
to be part of a big show and it was
really the pandemic, when I was all by myself. It
took me a long time to realize that, yeah, I
have a vision for this, but I need help.

Speaker 6 (42:13):
But that's exactly what I talk about. Look, if you
don't know where you're going, you can't be perfect because oh,
I said can't. You're unable to be perfect because you
don't know where you're going. Right when we started light
back and I had to glue together home depots and
punder with a mask. I went up to Mike Singer
and said, we could say a lot of lives of

(42:35):
this thing. We didn't know where we're going, we didn't
know what it needed. If we limit ourselves by trying
to be perfect, right, if we put too much effort, nothing,
nothing that's done in the book. There is my dad's
drawings of my treous and he's down to the sixteenth
of an inch, rightison.

Speaker 2 (42:52):
Of your drawing versus your dad's again put someone on
the moon, So we expect a certain level.

Speaker 6 (42:57):
Of When I was, I had a former life and
I was owned the shipping company and a partner. So
twenty four hours worked up about off. But I built
a treehouse in my front yard. And my dad was
an engineer. He worked for Grumman. So I asked him
to come help me one day and we put one
piece of paneling up all day. And if in the

(43:20):
book you'll see my measurements go to maybe a half inch,
it's close enough. TWOI ish, yeah, exactly, And his measurements
are you know, one in seven sixteenth and he's got
like two hundred measurements because the thing was already crooked.
But the story, and it relates to life act or
life we put it out there, like you said, you look,

(43:42):
you know, say, I'd like to make it perfect, but
I'm not going to let it stop me. Right, I'm
gonna go try, like Laura said.

Speaker 16 (43:48):
Because you actually get hung up. Yeah, it actually stops
you from moving forward. All right, so you know where
you could be doing twenty more things that adds onto
that thing that's not perfect, that at the end of
the day it came out better than you still thought. Yeah,
you know, but if you get hung up on that
one thing, then nothing gets accomplished.

Speaker 6 (44:05):
Well, the other thing too, is the I'm curious, I'll
put it out to everyone. Does this top our creativity
to some extent? Right? Because in the life act example,
I didn't know what perfect wasn't no one it was
even making right, So how do you shoot for perfection?
Like rocket pandas When you're making a rocket panda, how

(44:26):
do you make it perfect because you never seen one before?

Speaker 2 (44:28):
Right, you're building it for Jackie. So when it's acceptable
and perfect for her, you've done your job.

Speaker 6 (44:34):
I think in the world of creativity, there is no.

Speaker 2 (44:37):
Perfect, but I think you have to open yourself up
to accomplishing things and doing things, removing that requirement.

Speaker 6 (44:45):
In the Life Back world, right, we've taken on so
many challenges, don't anticipated right, We thought the world would
scoop it up and go crazy. You've had to think
out of the box quite a bit.

Speaker 11 (44:56):
Yes, I did.

Speaker 6 (44:57):
And what do you feel about the creativity side of
what you said? I'd rather get it done.

Speaker 11 (45:02):
That allowed us to try so many different things, right,
So not everything was going to be great, but we
were able to see what worked and what didn't.

Speaker 2 (45:11):
You're listening to the man in the arena. I'm Rick Fatcher,
along with Arthur Lee and Laura Benelli, president of Life Back,
and Trevor Morden, executive producer for Jim Kershaw. I wanted
to talk about honoring Jim Kerr.

Speaker 16 (45:23):
Jim has been in radio since he's fourteen. But the
big thing that happened in the last year is that
he has been in New York City in mornings for
fifty years. All right, now, to be anywhere for fifty
years is impressive, But to hold the same time slot
and to again adapt and try to make what he
does perfect because starting on WPLJ rock radio, you know,

(45:46):
and at one point going to country radio, that was
why and why why? I remember why and why, you know,
and then at one point even he was you know,
he did some stuff for satellite before he got here
to Q one oh four point three and took over mornings.
You know, he's always been able to adapt to because
at one point, you know, PLJ went top forty, so
you got your legendary rock DJ who now has to

(46:06):
flip to another format which is completely different back in
those days of like just the way you speak into
the microphone, but still hold that audience. And he's held
this audience through so many changes for fifty years, which
is that's the impressive thing for me with Jim is
that he could pay and.

Speaker 2 (46:24):
He's a I mean, i'd have to imagine. This industry
is a very competitive industry. Who was his biggest nemesis
over the years.

Speaker 16 (46:32):
I think he's had a few, but I mean one
that comes to mind right away is Scott Shannon, because
Scott Shannon came here and started Z one hundred, which
is of course now iHeart family. Yes, it's something that
was completely different. He came here out of nowhere. And
as I know Scott personally, he thinks he's the best
at everything, and that's how he has made his career.

(46:54):
And you can have that mindset that works for some people.

Speaker 2 (46:56):
I think I'm the best of r and Laura's case,
it's actually true, which he's perfect exactly.

Speaker 12 (47:03):
That could rub some people the wrong way.

Speaker 16 (47:05):
Yes, but you're telling us Jim was here before and
Jim is hereafter, and Jim is still going.

Speaker 3 (47:12):
Did it ever get personal with those two?

Speaker 12 (47:14):
Absolutely? The radio wars were real. Radio wars existed.

Speaker 16 (47:18):
You did not like each other, you know, when Howard
Stern came in and out, Opie and Anthony came out,
and everyone's attacking each other vicious They were yelling at
each other when they worked for the same company. They
just walked down the hall while the other one was
on the.

Speaker 2 (47:34):
It's when you but that's when you recommend to go
into the hall, says, which is a real great place
to clear your head and refocus on the mill.

Speaker 6 (47:42):
The part of me was thinking, would you incur that
you're the work of an a legend? Right? And we've
talked about this. It will be part of our ongoing
discussions about the evolution of life, meaning Jackie will never
know what it's like to unload a map and plot
out her trip. Right, you're gonna put it in Syria
and get there, and then that's fine. The consequences of

(48:03):
not paying attention to like cannonealize about foundational brain right
making foundations, life gets easier and live. You know, when
we came to life back, and I knew I could
say Jackie, I said, it doesn't matter how hard it is,
because now I would have to live with myself not
knowing that I could have made a difference when I

(48:24):
read about a child that choked to death or a
person that choked to death, and then those things come
into play because if I let perfection and me Dad
made life back, forget it, we'd still be working on
it be eleven years. I mean it would be incredible. Well, no,
he was an engineer and in the sense of anything

(48:44):
like that. You know, he put a man on the moon.
You better be perfect, right or damn close. But when
you're experimenting, you can't be perfect, can't.

Speaker 16 (48:52):
I have a son at home of just turned four
on Sunday.

Speaker 12 (48:56):
Thank you, and that's Zach.

Speaker 16 (48:58):
And my daughter Emily's about to turn two, and I
do have a life fact, but it's one of those things.

Speaker 12 (49:03):
It's like a fire extinguished in your house. I hope
I never have to use it.

Speaker 3 (49:08):
You're prepared.

Speaker 12 (49:09):
I'm prepared.

Speaker 16 (49:10):
But the thing is too like with my parents, they
let me learn a lot by doing, you know, and
they always were standing right next to me to stop
me from doing something wrong.

Speaker 12 (49:20):
But never thought I had to be perfect.

Speaker 16 (49:22):
But now you know, I have my own kids, so
I'm I don't know what I'm doing and my parents
aren't standing right next to me, and I'm not perfect.

Speaker 12 (49:28):
You know.

Speaker 16 (49:28):
There's times I do get angry and fly off the
handle because you know, that's just what happens.

Speaker 12 (49:33):
Kids are kids.

Speaker 11 (49:34):
We wanted to talk to you about that.

Speaker 16 (49:35):
But having the life back makes me feel a little
bit closer that I did something. I know I'm doing
something right because if this does happen, I have.

Speaker 3 (49:44):
It peace of mind. It's one less how.

Speaker 16 (49:48):
Many times I cut up my daughter's food and I go,
I think that's small enough.

Speaker 2 (49:51):
I hope it's small enough unless she combines. Yeah, gets
a few too many pieces, but exactly. Trevor Marden, the
executive producer for the Jim Her show Q one four
point three. You're listening to the man in the arena.
I'm Rick Thatcher, along with Arthur Lee and Laura Benelli,
president of Life Back. Come back and join us after
this quick break.

Speaker 9 (50:10):
I was in the living room when I heard my
son Carter, who was two at the time. I looked
over and myself him grabbing for his face. That's true.
I grab a life back. I put the mask on
his face and place push, pull the life back, dislodge
the ice cube from his airway. When he started crying,
the most amazing sound I've ever heard in my entire life.

Speaker 10 (50:32):
Please protect your family, get a life back.

Speaker 11 (50:36):
Life BAC is proud to be at the forefront of
innovation in choking rescue. Recently, the American Red Cross updated
its guidelines to include anti choking devices as an option
for choking emergencies. This life saving update recognizes the importance
of tools like LIFEAC designed to help when traditional methods
may not be feasible or fail. LIFEAK is there when

(50:57):
seconds matter most. Join the thousands of families who trust
Life Act. Lifeact can make the difference between life and loss.
Go to lifeac dot com to get yours today.

Speaker 6 (51:06):
Hi I'm Arthur Lee, inventor, founder and CEO of Life AAC,
and a proud father. Did you know choking is the
fourth leading cause of accidental death Tragically, one child dies
every five days. Now imagine your child, your spouse, or
someone you love choking. You have only seconds to act.
It's a situation no one wants to face, but it

(51:27):
can happen to anyone. That's why I created life back.
Life back is a life saving airway clearance device that's
already saved over three thousand lives. It's easy to use,
non invasive, and gives you the power to act when
every second counts. Don't wait until it's too late. Visit
lifefac dot net today and use promo code life to

(51:47):
save twenty percent on your life back home kit. That's
lifeact dot net promo code Life. Join thousands of families
who own life back life BAC can make the difference
between life and life. Go to lifeac dot net and
get yours today.

Speaker 1 (52:05):
Now on iHeartRadio more of the Man in the Arena
the Life Back Radio Show.

Speaker 12 (52:11):
Here again are Arthur Lee and Rick Thatcher.

Speaker 2 (52:15):
Arthur, You've written this book. Sorry Can't is a lie
which will be kind of the backbone of this show,
the man in the Arena talking points. Each chapter gives
another slice of your journey, of the journey that could
be for others, and how not just life act, but
people change the world.

Speaker 6 (52:34):
But that's kind of why the combination of life back
and the godwinks and those things is to come together
in this to raise awareness not only to joking deaths
and that there is a solution, but to Joe Schmoe
that goes in his garage can go change the world.
I know because we did it together, me and my friends,
my family, and we did it so it can be done.

(52:55):
And the guiding talking points are those little moments in life.
They're not with you think. You know, it's not like
it's sort in school or I read a book by
this guy that told me to exercise in the morning
and then stretch and meditate. You know, we're talking little rascals,
We're talking movies. We're talking to my dad, my uncle.
You know. There's a chapter on going over Niagara Falls

(53:16):
in a bubble like show.

Speaker 2 (53:19):
Yeah, that's all Steve is still concerned about going over
the fall.

Speaker 6 (53:25):
That's true. Man, that's so funny too. But that's the
point will use the book as a chapter guideline of
a fundamental development of your persona, your non negotiables inside you,
and then share the experiences of Life Back on its
way to saving lives all over the world. So maybe

(53:47):
if we share it, we have the cards because a
lot of it I don't want to share, but it's
like the parents. I have to be courageous enough to
do it and maybe help out this.

Speaker 3 (53:56):
So we'll be back next week. I'm Rick.

Speaker 2 (53:58):
I'm with Arthur Lee and ventor of Life Back, on
the Man in the Arena.

Speaker 1 (54:03):
The proceeding was a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed.
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