August 25, 2025 • 12 mins
“Can a logo change really cost a company $100 million?”
In this episode of The JB and Sandy Show, Sandy, JB, and Tricia unpack the surprising backlash to Cracker Barrel’s rebranding—and why it’s stirring up so much emotion across generations. From logo nostalgia to dining room redesigns, the crew explores what makes a brand feel like home and why messing with that can spark outrage. But that’s just the beginning. The episode also dives into:
Memorable Quote:
“This clock is so loud.” — Tricia, on grandma’s house vibes
📢 Call to Action If you laughed, learned, or felt nostalgic, help us keep the conversation going:
✅ Subscribe to The JB and Sandy Show
⭐ Leave a review on your favorite podcast platform
📲 Share this episode with a friend who loves Texas, branding drama, or college football
In this episode of The JB and Sandy Show, Sandy, JB, and Tricia unpack the surprising backlash to Cracker Barrel’s rebranding—and why it’s stirring up so much emotion across generations. From logo nostalgia to dining room redesigns, the crew explores what makes a brand feel like home and why messing with that can spark outrage. But that’s just the beginning. The episode also dives into:
- A listener’s passionate defense of Cracker Barrel’s original vibe (“F the new CEO!”).
- The marketing psychology behind brand loyalty and why doubling down on tradition might be smarter than modernizing.
- Comparisons to Buc-ee’s and the idea of Cracker Barrel becoming a road trip destination.
- A hilarious take on grandma’s dining room decor—complete with spittoons and ticking clocks.
- The Aggie vs. Longhorn rivalry and the inevitable one-upmanship.
- Del Conte’s impact on UT athletics, including 15 national championships.
- The economics of college sports and the power of branding (and superstition—looking at you, McConaughey’s jacket).
Memorable Quote:
“This clock is so loud.” — Tricia, on grandma’s house vibes
📢 Call to Action If you laughed, learned, or felt nostalgic, help us keep the conversation going:
✅ Subscribe to The JB and Sandy Show
⭐ Leave a review on your favorite podcast platform
📲 Share this episode with a friend who loves Texas, branding drama, or college football
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
This is the JB and Sandy Show on Austin's eighty
station one oh three point one, streaming on the iHeartRadio app.
Speaker 2 (00:08):
Guys, you gotta help me out here.
Speaker 3 (00:10):
I am really, really, really missing something, and that's the
emotion attached to the Cracker Barrel changes. I honestly do
not understand why people are so insane and why they
lost one hundred million dollars in value.
Speaker 4 (00:28):
Yeah, from a logo change.
Speaker 2 (00:30):
I really really don't get this.
Speaker 3 (00:33):
And I had a text exchange with one of our
listeners about it, and I'll get to it. But Tricia,
what's the details about why is everyone so fired up?
Speaker 5 (00:42):
Okay, So just a quick reset. Cracker Barrel has been
around for what sixty nine years. It's the epitome of
old country store, hometown cooking. I think his name is
Pastor Herschel was the name of the character and the
logo the old man leaning against the barrel next to
the word cracker barrel. Well, in the recent years they've
(01:02):
been losing they've been losing money because they were afraid
that their clientele was too old. People were literally dying,
so they're trying to market it to a younger crowd.
So last week. At the end of the week, they
changed the logo. They took Pastor Herschel and the barrel out.
It just says Cracker Barrel. And since then, Cracker Barrel
has been in a free fall. It lost one hundred
(01:24):
million dollars. People are furious that they're changing it up
and getting rid of that country hometown feel. Okay, that jibs,
go ahead. Yeah. The part I was going to tell
you was that there's a marketing guy. He said, the
holy grail of marketing is to create a brand that
customers gravitate to, that they give a crap about that
(01:46):
They're like, this is the Cracker Barrel and I love it.
And so Cracker Barrel had that because it was known
for that host, cozy, hometown feeling. And he said, you
never ever ever changed that. If anything, you doubled down
on it. So instead of going in the opposite direction
and making it more modern and some people say more woke,
they needed to go even deeper, diving into the old
(02:09):
country store feel of Cracker Barrel.
Speaker 3 (02:11):
Okay, So what you said kind of tracks with what
this conversation I had with the listener. She said a
text and when we were talking about it briefly last week,
and she says, I've been a longtime customer of Cracker
Barrel decades and will not be spending my money there
with their new changes. And I'm not an old mem
(02:32):
And then she said, f the new CEO, whoa. And
so I wrote back, and I go, really, I get
this is one of those things. I just don't understand.
Why do the new changes bother people so much? I've
never been there, so I'm an outsider on this. And
here's what she said. She said, it's the home style
(02:53):
my granny used to cook, like this vibe you get there.
The changes will just make it just like any other restaurant,
same menu. People probably people, probably because families have decades
of memories made there with family members who aren't there anymore.
Of buying the smalls something from the shop on the
(03:14):
way out and changing the Scien slash logo without the
barrel and Grandpa is just sad. So I had no
clue that people were. I'm not this attached to any restaurant, right,
I mean, there is not a restaurant or a business
in the world attached to Dirty's.
Speaker 6 (03:34):
Maybe it'd be like if Outback Steakhouse ditch the Australian accident.
Speaker 7 (03:39):
You'd be like, I don't care, right, I mean it's interesting.
Speaker 6 (03:44):
I've never been to a Cracker Cracker Barrel, I will
tell you this story being in the headlines. We were
looking at the menu the other day, I was like,
I think I need to stop in a Cracker Bear.
Speaker 2 (03:54):
Yeah.
Speaker 6 (03:55):
And number two, I would say the media coverage that
this has gotten alone this I looked up it's a
new CMO Sarah Sarah Moore or something like that. She
has gotten a hundred million dollars in advertising. Oh yeah,
out of this outrage. Absolutely.
Speaker 3 (04:13):
When was the last time you saw anything about Cracker
Barrel in the social media feed?
Speaker 6 (04:16):
She's got a whole new generation or two thinking about it.
Speaker 2 (04:21):
Yeah, you know.
Speaker 6 (04:22):
I and I'm by this point in my life I
should have been in one. I've never been in one.
I've never thought about it. I'm compelled to go to one.
I think it's a victory for Cracker Barrel. It will
bounce back and and thrive. Right now, they're riding the
storm out.
Speaker 3 (04:37):
That's they're just writing out the storm, which they probably
saw coming. But I don't get the woke side of this.
What what I'm the most modern, I'm the most anti
woke guy in the world. Like it's it's agism. That's
the word agism, Like it's not cool to be older?
Speaker 2 (04:57):
Is that what they're saying.
Speaker 6 (04:59):
No, I'm just throwing yeah, but you have to think
about the next three or four decades of a brand.
Speaker 7 (05:07):
You can't just look at it today, right.
Speaker 3 (05:10):
I mean, it's not like they got Dylan McDermott to
be their spokesperson. Yeah, Dylan mlvaney. Like Bud the chick
that did the bud light.
Speaker 7 (05:18):
Then that was a disaster.
Speaker 2 (05:23):
It's not like they did that.
Speaker 3 (05:24):
I understood the backlash on that my opinion about it.
Speaker 2 (05:28):
Whatever. I understood the backlash. This I don't get.
Speaker 5 (05:31):
They also might be weighing the fact that they know
they're going to lose some portion of their older customers.
But again, all of this coverage and the word of
mouth is going to make the younger generations come in.
Speaker 4 (05:44):
What's going on might balance it out?
Speaker 6 (05:46):
Well, you know, I'm going to throw this out as
a really random thing, but I think something that may
have influenced this might be the BUCkies phenomenon.
Speaker 7 (05:56):
What's the connection, Because you you don't.
Speaker 6 (06:00):
Cracker barrels not necessarily your destination for a date night,
but it is for after church.
Speaker 3 (06:08):
Yeah.
Speaker 6 (06:08):
I think of it as a road trip convenience and
familiarity and it's an experience, right, And so look at
what BUCkies has done, like, Oh, I love Bucky, I
want to stop there. I'm going to stop there if
I'm on a road trip. And Cracker Barrel has been
rebranded and there's something enticing to me in a good
(06:29):
place to eat and whatever they could tap into that
more of a destination.
Speaker 3 (06:33):
Yeah, I don't know. Maybe it's a least connection, but
I don't see what you're saying. It's something you're on
the road that you're familiar with, You've heard it. That's
that's good. I'm gonna stop there, even though I'll never
stop there on a Thursday night.
Speaker 6 (06:43):
Way, And it's it's oddly similar to BUCkies and the
fact that it's it's not just dining, it's shopping too.
Speaker 7 (06:50):
Yeah, there are very many of those.
Speaker 2 (06:53):
Also.
Speaker 5 (06:53):
One of the things that they changed, they've changed the
interiors of the Cracker barrels as well, not just the menu.
They added some items, not just the logo, but before
you walked in, it was one gigantic room with a
bunch of brown, heavy wooden tables, like big round tables
with the grandma chairs around them, like you literally felt
(07:15):
like you were sitting at your grandma's table, eating your
grandma's food. They've redone that and they put up you know,
partitions and boots and stuff like that.
Speaker 4 (07:23):
That's I saw a picture.
Speaker 7 (07:24):
Of some of the new books. Grandmas aren't like that anymore.
Speaker 4 (07:27):
Yeah, true, but I think that's what people are wanting
to hold on to. All things old are new again.
I think it's comfort for them.
Speaker 6 (07:34):
Yeah, but if my daughter, who's twenty three is thinking
about her grandma, she's not thinking about the old wicker
chairs and.
Speaker 7 (07:41):
The yeah, you know that that feel. It's not like that.
Speaker 3 (07:46):
If they wanted to make it feel like grandma's living
room in the lobby, is that what you're saying.
Speaker 4 (07:50):
No, in the dining area, well, they got it.
Speaker 3 (07:52):
If it were to make it like my grandmother's, they'd
have to have my grandfather's brass spittoon.
Speaker 8 (07:58):
They decorated the pipe, The walls are decorated with all
the old time everything that I think that they decorate
cracker burrel with they got from my grandparents' branch is
what it looks like.
Speaker 6 (08:11):
Oh and if they really wanted to feel like your
grandma's place.
Speaker 7 (08:15):
If you're my generation, you'll get this.
Speaker 6 (08:19):
Have it be eerily quiet and all you hear is
a clock on. That's all you hear throughout the night.
Speaker 7 (08:30):
You're like, I can't sleep. This clock is so loud.
Speaker 2 (08:34):
Every grandma had one.
Speaker 7 (08:35):
Oh, they were so freaking LOUDA.
Speaker 1 (08:40):
This is the JB and Sandy Show on Austin's eighty
station one oh three point one, streaming on the iHeartRadio app.
Speaker 3 (08:49):
Boy, it's good to be the athletic director at the
University of Texas.
Speaker 7 (08:52):
They're real good to be the athletic director.
Speaker 3 (08:54):
It's a hot seat job, but it's Yeah, it's paid
off well for Crystal Conte. If you didn't know this, Uh,
he got a new contract and I would say much
extended contract, A much a well deserved one.
Speaker 2 (09:07):
A man got paid.
Speaker 5 (09:08):
Yeah you did, yet paid that much goes the extension
goes through twenty thirty six.
Speaker 2 (09:14):
By the way, I'm sorry, he's the athletic director at
the University of Texas.
Speaker 5 (09:16):
Athletic director goes through twenty thirty six, and it's good
for thirty eight point eight million dollars.
Speaker 7 (09:22):
Wow.
Speaker 2 (09:23):
Wow, And I'm a.
Speaker 5 (09:23):
Little bit confused because that's his base salary. But he
also is up for performance bonuses like a couple of million. Yeah,
and performance bonuses. He's been about forty million reasons to
be happy to stay here, and.
Speaker 3 (09:35):
He's probably got you know, use of a private jet. Oh,
all kinds of things. You know who the happiest person
in the world is right now, since Crystal Contes signed
that contract the athletic director at Texas A and M.
Because those aggu are gonna be like, hell no, they're
not gonna pay it more than we're paying ours.
Speaker 7 (09:52):
Right, don't just damn just a period of mine just.
Speaker 5 (09:55):
To prove a point when Baggi's guy gets paid more.
Speaker 2 (09:58):
No, I'm saying that.
Speaker 7 (10:00):
Get it's always a one ship between the two.
Speaker 2 (10:02):
Yeah, exactly.
Speaker 3 (10:03):
So the Aggies are not going to let u t
pay They're ad more than they paid the Really, it's
just like when we got the big giant jumbo Trona
d k R and it was the biggest television in
the world.
Speaker 6 (10:15):
Aggie said, yeah, they add more seats, we add more.
He goes both ways, we had more seats. It's a
lot of bragging rights. Right now, if Christ is Chris
right with all this new money, can we afford him
more than one sport coat? He only has one, you're right,
(10:38):
Just like McConaughey only has that one.
Speaker 7 (10:41):
Nogaide hide jacket look like.
Speaker 6 (10:44):
Jacket that he wears for every game. He must be superstitious.
Speaker 7 (10:47):
Yeah, what about that jacket smells so.
Speaker 6 (10:51):
Gross, it'll be one hundred degree game. Ya, And McConaughey
is wearing that, and maybe it's leather. It looks like naugahide.
I don't know what it is. It's an old sofa.
Speaker 7 (11:05):
He's wearing it. He's wearing it fun.
Speaker 5 (11:08):
I mean since he came on, he's been there since
twenty seventeen. Have y'all noticed a big, huge difference. I mean,
they have listed all the national championships that Texas has
won since Delconte took over.
Speaker 7 (11:20):
Well, how many, twelve, thirteen, fifteen, yeah, fifteen.
Speaker 6 (11:24):
Some of them or some of them were going on
not because of him swimming, not because.
Speaker 2 (11:28):
That's Eddie Reese.
Speaker 6 (11:29):
That's yeah, swimming, pretty rich history in golf, not because of.
Speaker 2 (11:33):
Him, but he's monetized a lot of it.
Speaker 3 (11:36):
Yeah, yeah, know what I mean, he's he's found ways
for the university to make money.
Speaker 7 (11:41):
Because that's what they needed most.
Speaker 4 (11:43):
Yeah, they were short on that.
Speaker 7 (11:46):
They're sitting on how many billions in that fun?
Speaker 2 (11:49):
Come on? Yeah, you're right, you're right.
Speaker 7 (11:51):
So what do they call that a Timko fun?
Speaker 3 (11:55):
What?
Speaker 2 (11:55):
Yeah? But I mean there's a what the universities have
a something. I can't remember what it.
Speaker 7 (12:01):
Oh, I always forget what that word is.
Speaker 2 (12:04):
It's it's like the money they invest.
Speaker 6 (12:06):
It's a lot like a trust.
Speaker 3 (12:12):
Yes, it is a good way to We're gonna find
out the most important for Crystal Conte is the University
of Texas football team. That's the most important, and we're
gonna find out if they're any good on Saturday.
Speaker 5 (12:25):
I just saw an article that said people are starting
to worry that it is going to be an absolute
blowout Texas is. This article said that Texas outperforms Ohio
State in all the measured groups.
Speaker 6 (12:39):
Really, that would be amazing because I'm nervous as heck,
I'm not gonna lie.
Speaker 2 (12:43):
Well, that's it.
Speaker 1 (12:44):
Do the solid and copy and paste the link of
this episode and send it to a friend of two.
Thanks for listening.
This is the JB and Sandy Show on Austin's eighty
station one oh three point one, streaming on the iHeartRadio app.
Speaker 2 (00:08):
Guys, you gotta help me out here.
Speaker 3 (00:10):
I am really, really, really missing something, and that's the
emotion attached to the Cracker Barrel changes. I honestly do
not understand why people are so insane and why they
lost one hundred million dollars in value.
Speaker 4 (00:28):
Yeah, from a logo change.
Speaker 2 (00:30):
I really really don't get this.
Speaker 3 (00:33):
And I had a text exchange with one of our
listeners about it, and I'll get to it. But Tricia,
what's the details about why is everyone so fired up?
Speaker 5 (00:42):
Okay, So just a quick reset. Cracker Barrel has been
around for what sixty nine years. It's the epitome of
old country store, hometown cooking. I think his name is
Pastor Herschel was the name of the character and the
logo the old man leaning against the barrel next to
the word cracker barrel. Well, in the recent years they've
(01:02):
been losing they've been losing money because they were afraid
that their clientele was too old. People were literally dying,
so they're trying to market it to a younger crowd.
So last week. At the end of the week, they
changed the logo. They took Pastor Herschel and the barrel out.
It just says Cracker Barrel. And since then, Cracker Barrel
has been in a free fall. It lost one hundred
(01:24):
million dollars. People are furious that they're changing it up
and getting rid of that country hometown feel. Okay, that jibs,
go ahead. Yeah. The part I was going to tell
you was that there's a marketing guy. He said, the
holy grail of marketing is to create a brand that
customers gravitate to, that they give a crap about that
(01:46):
They're like, this is the Cracker Barrel and I love it.
And so Cracker Barrel had that because it was known
for that host, cozy, hometown feeling. And he said, you
never ever ever changed that. If anything, you doubled down
on it. So instead of going in the opposite direction
and making it more modern and some people say more woke,
they needed to go even deeper, diving into the old
(02:09):
country store feel of Cracker Barrel.
Speaker 3 (02:11):
Okay, So what you said kind of tracks with what
this conversation I had with the listener. She said a
text and when we were talking about it briefly last week,
and she says, I've been a longtime customer of Cracker
Barrel decades and will not be spending my money there
with their new changes. And I'm not an old mem
(02:32):
And then she said, f the new CEO, whoa. And
so I wrote back, and I go, really, I get
this is one of those things. I just don't understand.
Why do the new changes bother people so much? I've
never been there, so I'm an outsider on this. And
here's what she said. She said, it's the home style
(02:53):
my granny used to cook, like this vibe you get there.
The changes will just make it just like any other restaurant,
same menu. People probably people, probably because families have decades
of memories made there with family members who aren't there anymore.
Of buying the smalls something from the shop on the
(03:14):
way out and changing the Scien slash logo without the
barrel and Grandpa is just sad. So I had no
clue that people were. I'm not this attached to any restaurant, right,
I mean, there is not a restaurant or a business
in the world attached to Dirty's.
Speaker 6 (03:34):
Maybe it'd be like if Outback Steakhouse ditch the Australian accident.
Speaker 7 (03:39):
You'd be like, I don't care, right, I mean it's interesting.
Speaker 6 (03:44):
I've never been to a Cracker Cracker Barrel, I will
tell you this story being in the headlines. We were
looking at the menu the other day, I was like,
I think I need to stop in a Cracker Bear.
Speaker 2 (03:54):
Yeah.
Speaker 6 (03:55):
And number two, I would say the media coverage that
this has gotten alone this I looked up it's a
new CMO Sarah Sarah Moore or something like that. She
has gotten a hundred million dollars in advertising. Oh yeah,
out of this outrage. Absolutely.
Speaker 3 (04:13):
When was the last time you saw anything about Cracker
Barrel in the social media feed?
Speaker 6 (04:16):
She's got a whole new generation or two thinking about it.
Speaker 2 (04:21):
Yeah, you know.
Speaker 6 (04:22):
I and I'm by this point in my life I
should have been in one. I've never been in one.
I've never thought about it. I'm compelled to go to one.
I think it's a victory for Cracker Barrel. It will
bounce back and and thrive. Right now, they're riding the
storm out.
Speaker 3 (04:37):
That's they're just writing out the storm, which they probably
saw coming. But I don't get the woke side of this.
What what I'm the most modern, I'm the most anti
woke guy in the world. Like it's it's agism. That's
the word agism, Like it's not cool to be older?
Speaker 2 (04:57):
Is that what they're saying.
Speaker 6 (04:59):
No, I'm just throwing yeah, but you have to think
about the next three or four decades of a brand.
Speaker 7 (05:07):
You can't just look at it today, right.
Speaker 3 (05:10):
I mean, it's not like they got Dylan McDermott to
be their spokesperson. Yeah, Dylan mlvaney. Like Bud the chick
that did the bud light.
Speaker 7 (05:18):
Then that was a disaster.
Speaker 2 (05:23):
It's not like they did that.
Speaker 3 (05:24):
I understood the backlash on that my opinion about it.
Speaker 2 (05:28):
Whatever. I understood the backlash. This I don't get.
Speaker 5 (05:31):
They also might be weighing the fact that they know
they're going to lose some portion of their older customers.
But again, all of this coverage and the word of
mouth is going to make the younger generations come in.
Speaker 4 (05:44):
What's going on might balance it out?
Speaker 6 (05:46):
Well, you know, I'm going to throw this out as
a really random thing, but I think something that may
have influenced this might be the BUCkies phenomenon.
Speaker 7 (05:56):
What's the connection, Because you you don't.
Speaker 6 (06:00):
Cracker barrels not necessarily your destination for a date night,
but it is for after church.
Speaker 3 (06:08):
Yeah.
Speaker 6 (06:08):
I think of it as a road trip convenience and
familiarity and it's an experience, right, And so look at
what BUCkies has done, like, Oh, I love Bucky, I
want to stop there. I'm going to stop there if
I'm on a road trip. And Cracker Barrel has been
rebranded and there's something enticing to me in a good
(06:29):
place to eat and whatever they could tap into that
more of a destination.
Speaker 3 (06:33):
Yeah, I don't know. Maybe it's a least connection, but
I don't see what you're saying. It's something you're on
the road that you're familiar with, You've heard it. That's
that's good. I'm gonna stop there, even though I'll never
stop there on a Thursday night.
Speaker 6 (06:43):
Way, And it's it's oddly similar to BUCkies and the
fact that it's it's not just dining, it's shopping too.
Speaker 7 (06:50):
Yeah, there are very many of those.
Speaker 2 (06:53):
Also.
Speaker 5 (06:53):
One of the things that they changed, they've changed the
interiors of the Cracker barrels as well, not just the menu.
They added some items, not just the logo, but before
you walked in, it was one gigantic room with a
bunch of brown, heavy wooden tables, like big round tables
with the grandma chairs around them, like you literally felt
(07:15):
like you were sitting at your grandma's table, eating your
grandma's food. They've redone that and they put up you know,
partitions and boots and stuff like that.
Speaker 4 (07:23):
That's I saw a picture.
Speaker 7 (07:24):
Of some of the new books. Grandmas aren't like that anymore.
Speaker 4 (07:27):
Yeah, true, but I think that's what people are wanting
to hold on to. All things old are new again.
I think it's comfort for them.
Speaker 6 (07:34):
Yeah, but if my daughter, who's twenty three is thinking
about her grandma, she's not thinking about the old wicker
chairs and.
Speaker 7 (07:41):
The yeah, you know that that feel. It's not like that.
Speaker 3 (07:46):
If they wanted to make it feel like grandma's living
room in the lobby, is that what you're saying.
Speaker 4 (07:50):
No, in the dining area, well, they got it.
Speaker 3 (07:52):
If it were to make it like my grandmother's, they'd
have to have my grandfather's brass spittoon.
Speaker 8 (07:58):
They decorated the pipe, The walls are decorated with all
the old time everything that I think that they decorate
cracker burrel with they got from my grandparents' branch is
what it looks like.
Speaker 6 (08:11):
Oh and if they really wanted to feel like your
grandma's place.
Speaker 7 (08:15):
If you're my generation, you'll get this.
Speaker 6 (08:19):
Have it be eerily quiet and all you hear is
a clock on. That's all you hear throughout the night.
Speaker 7 (08:30):
You're like, I can't sleep. This clock is so loud.
Speaker 2 (08:34):
Every grandma had one.
Speaker 7 (08:35):
Oh, they were so freaking LOUDA.
Speaker 1 (08:40):
This is the JB and Sandy Show on Austin's eighty
station one oh three point one, streaming on the iHeartRadio app.
Speaker 3 (08:49):
Boy, it's good to be the athletic director at the
University of Texas.
Speaker 7 (08:52):
They're real good to be the athletic director.
Speaker 3 (08:54):
It's a hot seat job, but it's Yeah, it's paid
off well for Crystal Conte. If you didn't know this, Uh,
he got a new contract and I would say much
extended contract, A much a well deserved one.
Speaker 2 (09:07):
A man got paid.
Speaker 5 (09:08):
Yeah you did, yet paid that much goes the extension
goes through twenty thirty six.
Speaker 2 (09:14):
By the way, I'm sorry, he's the athletic director at
the University of Texas.
Speaker 5 (09:16):
Athletic director goes through twenty thirty six, and it's good
for thirty eight point eight million dollars.
Speaker 7 (09:22):
Wow.
Speaker 2 (09:23):
Wow, And I'm a.
Speaker 5 (09:23):
Little bit confused because that's his base salary. But he
also is up for performance bonuses like a couple of million. Yeah,
and performance bonuses. He's been about forty million reasons to
be happy to stay here, and.
Speaker 3 (09:35):
He's probably got you know, use of a private jet. Oh,
all kinds of things. You know who the happiest person
in the world is right now, since Crystal Contes signed
that contract the athletic director at Texas A and M.
Because those aggu are gonna be like, hell no, they're
not gonna pay it more than we're paying ours.
Speaker 7 (09:52):
Right, don't just damn just a period of mine just.
Speaker 5 (09:55):
To prove a point when Baggi's guy gets paid more.
Speaker 2 (09:58):
No, I'm saying that.
Speaker 7 (10:00):
Get it's always a one ship between the two.
Speaker 2 (10:02):
Yeah, exactly.
Speaker 3 (10:03):
So the Aggies are not going to let u t
pay They're ad more than they paid the Really, it's
just like when we got the big giant jumbo Trona
d k R and it was the biggest television in
the world.
Speaker 6 (10:15):
Aggie said, yeah, they add more seats, we add more.
He goes both ways, we had more seats. It's a
lot of bragging rights. Right now, if Christ is Chris
right with all this new money, can we afford him
more than one sport coat? He only has one, you're right,
(10:38):
Just like McConaughey only has that one.
Speaker 7 (10:41):
Nogaide hide jacket look like.
Speaker 6 (10:44):
Jacket that he wears for every game. He must be superstitious.
Speaker 7 (10:47):
Yeah, what about that jacket smells so.
Speaker 6 (10:51):
Gross, it'll be one hundred degree game. Ya, And McConaughey
is wearing that, and maybe it's leather. It looks like naugahide.
I don't know what it is. It's an old sofa.
Speaker 7 (11:05):
He's wearing it. He's wearing it fun.
Speaker 5 (11:08):
I mean since he came on, he's been there since
twenty seventeen. Have y'all noticed a big, huge difference. I mean,
they have listed all the national championships that Texas has
won since Delconte took over.
Speaker 7 (11:20):
Well, how many, twelve, thirteen, fifteen, yeah, fifteen.
Speaker 6 (11:24):
Some of them or some of them were going on
not because of him swimming, not because.
Speaker 2 (11:28):
That's Eddie Reese.
Speaker 6 (11:29):
That's yeah, swimming, pretty rich history in golf, not because of.
Speaker 2 (11:33):
Him, but he's monetized a lot of it.
Speaker 3 (11:36):
Yeah, yeah, know what I mean, he's he's found ways
for the university to make money.
Speaker 7 (11:41):
Because that's what they needed most.
Speaker 4 (11:43):
Yeah, they were short on that.
Speaker 7 (11:46):
They're sitting on how many billions in that fun?
Speaker 2 (11:49):
Come on? Yeah, you're right, you're right.
Speaker 7 (11:51):
So what do they call that a Timko fun?
Speaker 3 (11:55):
What?
Speaker 2 (11:55):
Yeah? But I mean there's a what the universities have
a something. I can't remember what it.
Speaker 7 (12:01):
Oh, I always forget what that word is.
Speaker 2 (12:04):
It's it's like the money they invest.
Speaker 6 (12:06):
It's a lot like a trust.
Speaker 3 (12:12):
Yes, it is a good way to We're gonna find
out the most important for Crystal Conte is the University
of Texas football team. That's the most important, and we're
gonna find out if they're any good on Saturday.
Speaker 5 (12:25):
I just saw an article that said people are starting
to worry that it is going to be an absolute
blowout Texas is. This article said that Texas outperforms Ohio
State in all the measured groups.
Speaker 6 (12:39):
Really, that would be amazing because I'm nervous as heck,
I'm not gonna lie.
Speaker 2 (12:43):
Well, that's it.
Speaker 1 (12:44):
Do the solid and copy and paste the link of
this episode and send it to a friend of two.
Thanks for listening.
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