3 Things: Taylor Swift Explains Her Reasoning Behind Infamous Easter Eggs

Episode Transcript

Speaker 1 (00:03):
Glenn.

Speaker 2 (00:03):
You need to know she's got you. It's Three Things
with Tip. Well, good morning.

Speaker 1 (00:10):
The whole world is now at this point dressed in orange,
and it has nothing to do with the Bengals. Give
me a hot sec We're just before seven o'clock on
maybe your first day of school.

Speaker 2 (00:20):
It's the thirteenth of August.

Speaker 1 (00:21):
Welcome back, Milford and Kenton and Campbell County.

Speaker 2 (00:24):
Hello, mid morning, new school year.

Speaker 1 (00:27):
Temperatures are gonna be in the nineties again today with
sunshine tomorrow mostly sunny as well. All Right, We're now
twenty four hours into knowing about Taylor Swift's new album,
and I think every hour's three Things will chit chat
about something new.

Speaker 2 (00:43):
There's just so much.

Speaker 1 (00:44):
I'm a hair overwhelmed, to be honest, with the amount
of information I'm consuming on this.

Speaker 2 (00:50):
It's everywhere.

Speaker 1 (00:51):
Let's start off with an old clip from Taylor on
Jimmy Fallon.

Speaker 2 (00:55):
I found this very cool.

Speaker 3 (00:57):
It's sort of a tradition that we started a very
long time. I think the first time that I started
dropping sort of cryptic clues and things and my music
was when I was fourteen and fifteen putting together my
first album, and I wanted to put I wanted to
do something that incentivized fans to read the lyrics, because
my lyrics are what I'm most proud of out of

(01:18):
everything that I do, every aspect of my job. So
I really wanted people to read the lyrics. And when
I was a kid, I used to leave through CD
booklets and just read the teeny tiny print, just obsess
over it, and so I wanted to incentivize them. So
in my lyrics for my first, you know, several albums,
I would have all lowercase letter lyrics except for capital letter,

(01:40):
capital letter, capital letter every once in a while, and
if they circled the capital letter and wrote them down,
it spelled out a secret code, a secret passage sort of.
It was really it was really fun, and it would
either tell them a story about the album or a
hint about what the song was about.

Speaker 2 (01:58):
And so that's when it started. When it got out
of control.

Speaker 3 (02:02):
Was was when I started to realize that it wasn't
just me that had fun with this, that they had
fun with it too, And I should never have learned that,
because then I couldn't stop. And then all I started
thinking of was how do I hint at things like
how far is too far in advance? Can I hint
at something three years in advance? Can I even plan

(02:23):
things out that far? I think I'm going to try
to do it. There was the first time that we
did a crazy video like that was a video called
Look What You Made Me Do?

Speaker 2 (02:30):
And I started playing.

Speaker 3 (02:31):
With doing nods to former musical eras I've been in
in my career and all kinds of weird stuff for
them to just go through the video and.

Speaker 2 (02:41):
Be like that over there, what's that? What's that? What's that?
Does this connect to that? What does that mean? And look?

Speaker 3 (02:47):
I think that it is perfectly reasonable for people to
be normal music fans and to have a normal relationship
to music.

Speaker 2 (02:55):
But if you.

Speaker 3 (02:56):
Want to go down a rabbit hole with us, come along.

Speaker 1 (03:06):
I really loved that last part because that's me. I
just kind of want to consume the music normally instead
of being so overstimulated on how many Easter eggs there are?
So then, God, she spoke to maybe people like you
and I on that back app there there will be
a lot to.

Speaker 2 (03:24):
Cover on this.

Speaker 1 (03:25):
I do want to mention it's my bad. I thought
the New Heights podcast was gonna come out at midnight.
It doesn't air until seven, and in fact, you can
hear it on the iHeartRadio app. We will have that
for you and I will break it all down tomorrow.
The only other thing I want to add about this
that I found very interesting is that I don't the

(03:47):
Internet believes that Tortured Poet's Department was never supposed to happen,
and it had to happen because of, you know, whatever
was going on.

Speaker 2 (03:55):
In her life at that time.

Speaker 1 (03:57):
But it was supposed to be Midnight's than Life of
a show Girl based off of some of the clues
in the videos.

Speaker 2 (04:02):
We'll save this for later.

Speaker 1 (04:03):
If I'm missing something, talk back with Tiff on iHeartRadio.
All right, Second, and three things you need to know
quick quick. Coco goff at Great American Ballpark last night.

Speaker 2 (04:12):
It's Coca and I'm excited to be here supporting the Reds.
Is my first Reds Baseball game and I'm having a
great time. Wooo.

Speaker 1 (04:19):
She's gonna have a practice round with the Sincy Open
today and the number one men, man and woman in
the world are playing this afternoon. John John and I
will be broadcasting live there starting at noon today and
then lastly in three things you need to know. A
congratulations to Beyonce. She picked up an Emmy for her

(04:39):
Beyonce Bowl on Netflix. You remember that one on Christmas
Day for Outstanding Costume Design. Now this is a part
of the Emmys juried award for their seventy seventh Creative.

Speaker 2 (04:50):
Arts Festival that they do.

Speaker 1 (04:52):
I do believe that this gets her closer to Egott's status.
She is one m me and one Oscar in one
tony away, So maybe not.

Speaker 2 (05:03):
I was confused on that one. All right.

Speaker 1 (05:05):
That is three things you need to know for the
thirteenth of August, coming up at seven oh five as
you get into your regular routine. Not only are we
commercial free, but I do have your chance to win
twenty one pilot's tickets at seven thirty