Colin Raja is the Owner of RIMSports, a brand and manufacturer of workout gear and exercise equipment. With a shared love for sports and fitness, Colin and his wife launched RIMSports’ products on Amazon before expanding into large-scale e-commerce and other online platforms. As a seven-figure seller and Amazon growth consultant, he has experience in brand strategy, product launches, e-commerce marketing, and the customer journey.
In this episode…
Before launching products on Amazon, you must identify the keywords required to rank and generate optimal sales. How can you optimize your keyword rankings on the backend of your site to maximize conversions and sales?
Having tested various keywords in his Amazon business, Colin Raja recommends identifying your competitors’ keyword strategies to stay ahead consistently. Each keyword consists of scores like relevancy, sales, item type, rating, and review. To enhance your site's performance, it's essential to identify which competitor brands ranked in the top 10 and then individually prioritize your keywords based on their supporting words. Deconstructing keywords separately allows you to perform higher in your category.
In the second installment of the What The Teck? series on improving product rankings, Rolando Rosas welcomes Colin Raja, the Owner of RIMSports, back to discuss his keyword ranking strategy. Colin describes how to prioritize keyword types to improve your rankings, how to boost conversions and sales with high-performing keywords, and the keyword discovery process.
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