Colin Raja is the Owner of RIMSports, a brand and manufacturer of workout gear and exercise equipment. With a shared love for sports and fitness, Colin and his wife launched RIMSports’ products on Amazon before expanding into large-scale e-commerce and other online platforms. As a seven-figure seller and Amazon growth consultant, he has experience in brand strategy, product launches, e-commerce marketing, and the customer journey.
In this episode…
Investing thousands of dollars into an Amazon product launch only to watch it fail can be disheartening. Yet more sellers have experienced this following Amazon’s algorithm changes, which reconfigures SEO rankings. How can you navigate these updates to boost your product rankings?
With Amazon’s new keyword update, brands have noticed that even the most basic keywords aren’t ranking, and their products aren’t performing to previous standards. Data-driven Amazon seller Colin Raja explains that Amazon requires brands to assign their keywords to specific categories and subcategories to compete against those with similar products. This entails restructuring your SEO strategy on the backend of each product to align with Amazon’s categories and browser nodes. You can then relaunch your products by linking keywords to social ads like TikTok and Instagram.
In this episode of What The Teck?, Colin Raja, the Owner of RIMSports, joins Rolando Rosas for the first segment of a three-part series about improving your product rankings. Colin talks about social signals, keyword linking, and how Amazon’s keyword ranking updates impact future product launches.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
What Are We Even Doing? with Kyle MacLachlan
Join award-winning actor and social media madman Kyle MacLachlan on “What Are We Even Doing,” where he sits down with Millennial and Gen Z actors, musicians, artists, and content creators to share stories about the entertainment industry past, present, and future. Kyle and his guests will talk shop, compare notes on life, and generally be weird together. In a good way. Their conversations will resonate with listeners of any age whose interests lie in television & film, music, art, or pop culture.