Nick Gezzar is an independent brand consultant who owns Gezzar Consulting LLC. As a versatile business leader, he has over 10 years of experience leading people and projects in retail, marketing, advertising, and intelligence. Nick has worked for leading brands like Amazon, Lindt, Procter & Gamble, and The Hershey Company.
In this episode…
While sponsored products promote visibility on the first page of Amazon’s search results, sponsored brands build exposure and awareness. What is the secret to profitability with sponsored brands?
Sponsored brands give Amazon sellers a pervasive presence on the platform and other sites, ensuring your products appear first in your selling category. Former Amazon Ads executive Nick Gezzar advocates for a unified Amazon Ads strategy that integrates both sponsored brands and products. Each tactic for sponsored ads should align with your overall approach and goals, so creative campaigns must be deliberate and calculated. A comprehensive strategy also entails structuring your Amazon storefront to feature top-selling products first, leading to more clicks, views, and purchases.
In the third installment of the What The Teck? Amazon Ads series, Rolando Rosas continues his discussion with Nick Gezzar about maximizing the impact of Amazon sponsored ads. Nick talks about practical examples of sponsored brand campaigns, how to place ads and bid on keywords, and sponsored brands’ new vertical video feature.
Popular Podcasts
Bookmarked by Reese's Book Club
Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com