The Instagram Stories - Social Media News
The ultimate destination for the latest in social media news, focusing on Instagram, YouTube, TikTok, Threads, and Edits. The show features exclusive audio clips from the voices behind the platforms, giving updates and insider insights. Whether you're a creator, marketer, or social media enthusiast, stay ahead of the curve and on top of social media news with 'The Instagram Stories - Social Media News'. Instagram and the Glyph are trademarks of Instagram, LLC in the U.S. and other countries. The publisher, author, and contributing photographers are independent and not affiliated with, endorsed, or sponsored by Instagram, LLC. Instagram and the Glyph are used with permission by Instagram, LLC.
Episodes
The Head of Instagram, Adam Mosseri, announces Instagram is working on a TV app because they've seen the success YouTube has had. (That's a nice way to say Instagram is jealous that people can watch YouTube on their TVs.) Also Instagram has a blog post all about Notes, and we do a Q&A session from Adam Mosseri's weekly Ask Me Anything.
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Bloomberg Talks: Head of Instagram Adam Mosseri (YouTube)
Today on the show, the YouTube Creator Insider team gets deep on some new features, including A/B thumbnails, media kits, and expand with AI. Additionally the Head of Instagram announces translations for Reels in English, Spanish, Portuguese, and Hindi, plus the Edits team has some new features including sound effects and a media kit (just like YouTube!)
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YouTube: Test A/B Thumbnails in YouTube Studio (YouTube)
Today on the show, Adam Mosseri, the Head of Instagram, explains that Stories are not going away, and neither is follower count. He also states that scheduling Stories is not a feature on their roadmap but I explain how to do it for free using Meta tools that are publicly available. Additionally we talk about why Instagram shows your carousel to someone more than once, and how to use that to your advantage.
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Today on the show the Head of Instagram explains how they keep teens safe on the platform. However I think we all know that once you hit 3 billion monthly active users, you need to figure out how to get to 4 billion, and teens who don't have Instagram are the perfect potential audience. Also Sarah Wynn Williams, former Director of Policy at Facebook, explains how Meta targets ads to vulnerable teens and it's disgusting. Additionall...
Do you ever feel like Instagram is listening to you through your microphone? Well, according to the Head of Instagram, Adam Mosseri, Instagram is NOT listening to you. He explains what might be causing the specific ads you're seeing, and explains a new test they're doing on the Instagram app. Also the YouTube team shares what they're working on, including auto-dubbing and lip syncing for videos into other languages.
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Today on the show, the Head of Instagram, Adam Mosseri, explains how the Instagram algorithm works in under one minute, how to get captions on Stories, why they rolled out horizontal Reels, why the Instagram iPad app opens to Reels, and a lot more.
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Today's episode features a clip from the Head of Instagram, Adam Mosseri, about how they've hit 3 billion monthly active users, and explaining how they're rolling out controls to allow you to determine what topics you see content about. Additionally, the YouTube team has some updates, including the ability to turn a live-stream into a Short, and an explanation of what terms you can say on YouTube.
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Today's episode features the Head of Instagram, Adam Mosseri, answering questions about why there are links only in Stories and not in captions or Reels, plus he explains how Stories can impact Reach. Additionally we hear from the CEO of YouTube, Neal Mohan, on how the platform will treat AI generated content - and how creators should think about it.
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YouTube: I Asked YouTube's CEO Your Hardest Questions (YouTube)
This is episode 1500! This is a huge milestone for me, and in today's episode, I include some new theme music. Mark Zuckerburg recently did a keynote at Meta Connect. It's long and there were a lot of technical difficulties so instead, Andrew Bosworth, CTO at Meta, explains the new products and their features. Additionally Adam Mosseri explains his favorite features of Instagram DMs, plus both Edits and Threads have some updates. L...
Today we do a deep dive into the YouTube Made On event, sharing updates from the Creator Insider team. We learned that YouTube paid out over $100 Billion dollars to Creators in the past 4 years alone! We also get new features like collabs, A/B testing of titles, and more.
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YouTube: Creator Insider: Title A/B Testing, Collaborations, AI and Image Stickers, Live Sticker Polls, and New Gifts! (YouTube)
The Head of Instagram does a weekly Ask Me Anything and I share his answers on the show. Today we discuss if there's a way to find out which followers are most engaged (there isn't a way!) and how DM groups are different from Broadcast Channels (DM groups allow anyone to reply, Broadcast Channels only allow the person who owns it to post) and if reach goes down if lots of people mute you (reach doesn't go down in that scenario!)
Li...
Today on the show, the Head of Instagram explains how they've fixed Instagram Stories, and the YouTube team rolls multi-language audio. Additionally, Ashley Coffey and I talk AI news, including an AI Podcast company that's going to make podcasts for $1 and a California bill that would regulate AI chatbots.
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Today on the show, the Head of Instagram explains how they've fixed Instagram Stories, and the YouTube team rolls multi-la...
Today, the Head of Instagram explains what metrics to focus on for analyzing Reels performance - it's average watch time, then likes. Additionally he explains why it took so long to make an iPad app, and gives some input on other feature requests, like the ability to send a message to everyone's followers.
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Today's show features the Head of Instagram, Adam Mosseri, talking about a feature request they have implemented - the ability to pin your own comment. Additionally Threads now allows up to 10,000 characters in posts to compete with Substack, Adobe is releasing Premiere for mobile so you can edit videos on your phone, and Jenn Hermann stops by to share some strategies around Reels.
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Instagram: Pin Your Own Comment (Instagram)
After many years of not treating the iPad like a device that needed a good Instagram experience, the team is finally rolling out an iPad app, with a different experience - the Reels tab will be featured, and you watch videos while commenting and responding to messages. If you feel left out because you don't have an iPad, I explain how to use Instagram on other devices. Additionally we have some TikTok updates including new tools to...
Today on the show, Instagram gets filters for Story Replies, Unread messages, Unanswered messages, messages from Followers, and messages from Verified users. Additionally, the Instagram @creators account shares a strategy for using AI to write scripts with viral hooks, TikTok adds voice messages in the inbox, and Cyndi Zaweski stops by to share storytelling strategies.
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Instagram: @Creators account shares DM Inbox Updates (Inst...
Instagram has launched a new video series to explain how to get the most of out Edits, the Head of Instagram explains how to tell if someone has unfollowed you, and the YouTube Creator Insider team updates us on the YouTube Create app.
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Edits: Video Series (Instagram)
Instagram: How to tell if someone unfollowed you (Instagram)
YouTube: YouTube Create Templates, Hype and AI Summaries (YouTube)
Today the Head of Instagram explains connected Reels, which is a new feature that's badly needed. He also explains trial reels, how to stop certain people from seeing your reposts, how long to wait in between posts, and what to do if you want to post a Reel longer than 3 minutes.
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Today I interview Bella Rose Mortel, a social media strategist and creative copywriter known for building authentic, high-impact digital brands. Currently at beehiiv, she leads content + strategy across LinkedIn, X (Twitter), Instagram and other platforms, blending strategy with storytelling to drive growth and engagement. With a background at Workweek and Morning Brew, plus her own Gen Z–focused newsletter The Personality Hire, sh...
Meta launches the ability to automatically have your Instagram and Facebook Reels translated and dubbed from English to Spanish (and vice versa!) but the AI will ensure your mouth matches the words. Also the Head of Instagram answers a question about how long Reels should be, the Buffer team shares some strategy and a new feature, the YouTube team is working on Effects for Shorts, and I do Wednesday Waffle.
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