July 17, 2025 • 38 mins
From explaining what all lurks in a contract to negotiating on your behalf, we take a look at the many ways a real estate adds value to the home buying and selling process.
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Episode Transcript
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Speaker 1 (00:00):
You are listening to the Remax real Estate Insights show
where you get real talk by real agents. Walk to
you by Remacs of Southeastern Michigan. Welcome to the Remax
real Estates Insights Podcast. I'm willing to bet that anyone
listening knows someone who considers themselves an expert on real estate.
You know, you know the cousin's neighbor's dog groomer who
(00:22):
watches all the real Estates shows, and they're going to
tell you how they can help you sell your home
for top dollar. Or maybe you're thinking you don't need
a realtor, Not so fast, I would say, I'm Janet Schneider.
I'm your host, and today we're going to break down
the real reasons why hiring a professional isn't just smart,
it can save you money, time, and probably a few
(00:43):
gray hairs, from explaining contracts to negotiating like a seasoned
poker player. We're going to share what a realtor really
brings to the table. And I'm going to give you
a spoiler alert right now. It's more than the code
to open the front door. So whether you're buying, selling,
or just scrolling through at midnight, this episode's going to
help you separate fact from fiction when it comes to
(01:04):
working with a pro, and why hiring a licensed real
estate agents is truly one of the smartest moves you
can make as a buyer or seller. So today my
special guest is Jermaine Golden. He is with Remax City Center.
Welcome to the show, Jermaine.
Speaker 2 (01:21):
Thank you for having me. Appreciate it.
Speaker 1 (01:22):
Oh, it's my pleasure and I have been starting out
each episode this year asking our guest, how did you
land in the real estate industry? So would you mind
sharing your story?
Speaker 2 (01:32):
Of course? Of course it's been a journey. So I
was a banker at Chase for three years. I was
a banker, a small business specialist, and manager on duty. Okay,
when I was at Chase, I was enjoying my career
as a banker. I was actually on pace to become
a branch manager. Dan.
Speaker 3 (01:51):
Out of nowhere, Chase fired me kind of shifted my
focus to doing possibly real estate. I always wanted to
get us the real estate, but I couldn't do both
because it was it was a configate interest between Chase
and so once I when they fired me, I decided
to give my realst license. So I went through real
estate school, took the forty hour classes. I did MYNS
(02:14):
in one week.
Speaker 4 (02:15):
You were committed.
Speaker 3 (02:17):
I was determined to make sure I got my real
est license after my classes. I think I took my
tests to or three weeks later, and I hit the
ground runner from.
Speaker 1 (02:25):
There and the rest of as they say, we were
talking a little bit about this before we you know,
had the audio rolling and it's kind of like God opens,
you know, closes the door and opens the window. And
that was really true for you because you had the inkling.
You said you had inklings about real estate, just couldn't
really act on it when you had the quote unquote
(02:45):
corporate job.
Speaker 3 (02:46):
Definitely, definitely, And I think during that time when they
fired me kind of opened my eyes up a little
bit as well, because I didn't want to give no
one that much control or power over my destiny when
it comes to my finances. So I wanted to control
my narrative because at the end of the day, I
feel like when we're working at corporate jobs, it's a
(03:08):
selling and they cap you at a certain amount that
you can make per year, whereas real estate is aliminade.
Speaker 2 (03:15):
You make how much money you want to make.
Speaker 4 (03:16):
And how's that working for you?
Speaker 2 (03:17):
It's great.
Speaker 1 (03:19):
You can't see it, but he's got a big spive
big watching you might be able to You've got a
big smile out.
Speaker 4 (03:25):
Of his face. So okay, so let's get into it.
Speaker 1 (03:27):
Real estate is a is a topic of interest to
many folks, you know, and especially those looking actively to
buy or or sell. Before we get into what a
good agent does for their clients. So we're going to
get into that. What do you think a lot of
consumers have wrong about our industry? What do you think
where do you think there's some miss misconceptions?
Speaker 3 (03:46):
A lot a lot of people think that we are overpaid.
They feel like we just open up doors and we
don't really do any work. A lot of people don't
know what we go through behind the scenes as the
real estate agents. We have to deal with a lot
from dealing with title companies, to dealing with the lender,
(04:08):
to negotiating deals with the other agent on the other side,
and many deals. It takes a lot of stress, and
I don't think people realize how much stress we go through.
And just imagine if you have multiple deals going at
the same time, you have to manage all of those deals.
All at the same time, and that's not easy to do.
I'm still I've been almost seven years in the industry
(04:31):
and I'm still trying to figure it out when it
comes to being a good real estate agent and showing
up for my clients, because at the end of the day,
I want all my clients to feel like they are
the only client, like they are special because at the
end of the day, I mean, we got to earn
our check and we got to show them why we
(04:51):
get paid to do what we do.
Speaker 4 (04:53):
Absolutely, and I think you hit on. I mean, and
we kind of both hit on.
Speaker 1 (04:55):
You know. One of a misperception is so you have
the four digit code to get me in the in
the door. Okay, yeah, that's true. You probably do need
an agent for that, but it is it is so
much more than that. And I happen to be talking
to an agent yesterday looking to relocate to Michigan. You know,
already licensed in a couple of other states, but you know,
(05:16):
family is bringing her here and she does a little
bit more land development and things of that nature. And
one of the things that she mentioned it goes to
your point of managing multiple deals, because she says, I
got into this because she was I don't know how
those residential agents do it, she says, you know, they've
got multiple deals going, you know, and you're trying to
keep all these people happy and all these air you know,
balls in the air shows.
Speaker 4 (05:35):
I don't know how they do it.
Speaker 1 (05:36):
So to your point, when you're managing multiple transactions, and
it's not just your client, whether that's the buyer and
or the seller, it's lenders and title companies and inspectors
and appraisers and potentially contractors if there's something that comes
up in an inspection, I mean the list is never ending.
Speaker 3 (05:54):
Yes, yes, And I don't think people realize that, Like
especially consumers when ires and sellers, they think that we
are just twittering our thumb. We just click a button,
send it. We submitting offers and upload and listens. Now
we have to do a lot of work, especially on
both the buy analysts inside buyers. They want to seeing
(06:15):
thirty forty fifty houses before we finally find the one.
And it's time, it's money, that's gas, all of that
that we're spending over time just to make sure we
find the right house for them.
Speaker 1 (06:28):
Well, especially in a market like we've had, you know
where there hasn't been a lot of inventory, and so
from a buyer perspective, I'm sure they don't want to
necessarily be looking at fifty houses either till they find
the one or they get their offer accepted, you know,
on one. But that's the market we've had for the
last several years.
Speaker 3 (06:43):
Yes, especially during COVID time. I remember doing COVID when
COVID first came and the interest rate start going down.
I had to prep all of my clients to let
them know that you're gonna get a bunch of nose
before you get the one, yes, because we're going to
show up tons of houses. We might put nine to
ten offers, right, don't get emotionally attached to the house
because you might possibly get to know. So I wanted
(07:06):
to prep them ahead of time. And I think a
lot of my clients that did close doing our time
appreciate me having a conversation with them because they can
easily get the scouraged to say, I don't want to
buy a house somewhere, But it's our job to manage
their emotions and their feelings. We kind of sort of
their therapists as well.
Speaker 1 (07:29):
Ext somebody's just asking me the other day, I forget
how it came off, and I says, well, I says,
agents wear a lot of hats. Yes, you know, negotiator.
I mean you can flip the bill and it's going
to say something else. But therapist counselor marriage counselor because
if you've got if you're working with a couple, and
not all you know are but if you're working with
a couple, sometimes they're not on the same page as
(07:52):
to what they want, and so now you know you're
trying to be you're trying to navigate this road and
keep two parties happy.
Speaker 3 (07:57):
There's been many times I had to go through that
with husband and wife. Sometimes it's the wife, sometimes the husband.
I have to talk to this person that person in
a group chat, and it's like it's a lot. I
remember I had a client before she was just only
looking at the house when her husband said, go ahead,
pick the house. Then he decided he wanted to start looking.
But he was nitpicking on everything when he started looking.
(08:19):
So now she like, I'm gonna take a step back
because he don't know what he want to do. So
I had to communicate with both with them to let
them know, like y'all have to work collectively to make
I'm telling you.
Speaker 1 (08:30):
Two different houses. I'm going to get one for him
and I'm going to have one for you. Yeah, not
a bad payday for Jamaine. Probably it doesn't work long
term for that for that relationship.
Speaker 4 (08:41):
That's funny.
Speaker 1 (08:42):
So given the misconceptions that are out there, you know,
And then I think the other thing is we've talked
to maybe the consumer's perspective, you know, on kind of
how it impacts them. But I think there's some other
misconceptions that it's easy money, that there's lots of freedom,
and that there is some truth. There is a lot
of freedom you know in this in you know, in
this profession. What does being a realtor what is being
a real estate ation? What does that mean to you?
(09:03):
Because it was something you aspired to, you went out
and did it, what does this mean to you?
Speaker 3 (09:08):
I want to be able to help people build generational wealth.
I grew up in a neighborhood where a lot of
people didn't think that being a homeowner was obtainable because
a lot of people thought that they have to have
twenty percent down, they have to have a seven hundred
credit score. So I wanted to be able to be
in a position where I can educate them more to
show them like it's way she can do it. I
(09:30):
remember I had a client she bought a house with me.
I think she was probably about thirty two thirty three
years old, and she grew up in the projects, and
she said that she never thought that she could own
a home because no one ever taught her that because
most of the people in her family all was renters.
It was like a generation of rents. That's what they knew,
and that's all she knew. So I wanted to be
(09:51):
able to be in a position where I can help
other people obtain that go to be a homeowner and
create that generational wealth, to show them it is possible.
Speaker 2 (10:00):
So it does.
Speaker 3 (10:03):
A great service for me, and I feel like my
heart feel like I'm doing what I'm supposed to, feel
like God gave me my purpose in life.
Speaker 2 (10:12):
To be able to help other people.
Speaker 3 (10:15):
And then on top of that, also start our real
estate team, so I'll be able to coach and manage
other people to show them, like pour into them that
way they can put into their clients and help continue
to expand and grow.
Speaker 1 (10:28):
What a wonderful answer. Because I didn't hear the word
I I mean not from a selfish perspective, right, I mean,
obviously we all have to make money to live, you know,
And I think real estate has been a blessing. I
don't want to put words in your mouth, but I
think it's been a blessing to you. But that wasn't
your answer. Your answer right out of your mouth was
you wanted to help people with generational wealth and to
(10:49):
educate them. And I think it gets overlooked maybe a
lot of times, just how powerful the belief or the
or like you said, educating this past client, this young
woman that opened her eyes to something she had. It
wasn't on her radar at all. She wasn't even thinking
this was something that she could obtain because nobody had
(11:10):
taken the time to talk to her about. Hey, it
isn't just twenty percent down. There are so many other
programs you know, that you can take a look at
and the impact that you know, like you said, one
person her at thirty thirty two, whatever she was, it
buys a house down the road, whether it's her own children,
nieces and nephews, whoever, She'll be a walking testament to
(11:30):
what can happen, and she's going to look, how many
lives you're changing from the one that you talk to.
Speaker 3 (11:35):
Yes, And that's always been my go at the end
of the day, because I think a lot of times
agents become self centered was about them and not by
other people. And some people do it for the money.
I've heard people say, oh, I want to give my
own role cell license because I want to make a
lot of money. And it's like, it's deeper than just
making money, because one people are making the biggest purchase
(11:58):
of their life, and then too, it's major decisions from
some people. Some people might be moving across the country
right or you're helping them sell you a house. So
it's deeper than just us and I And I think
once we take ourselves out of the equation, God's going
to line up everything else. How it's opposed to when
we're not self centered.
Speaker 1 (12:17):
And selfish, well, I mean in something else. I mean,
And it kind of goes back to something you said.
I think a little bit before this particular question you
were saying, you were like, you know, you were coaching
clients during COVID. You know that, hey, let's be realistic
about what the market is. You might get some no's
you might put on you might love a house, and
you're going to put an offering and no might be
the answer, you know, or or educating this client. And
(12:37):
years ago I had a coach that would call this
pre framing. You know, it's like when you've got you know,
you're you're going to preframe somebody for what you think
is likely to happen. But then it does take not
all of a sudden, It isn't the huge negative. Like
if you hadn't taken the time to preframe those clients
during COVID is, Hey, let's talk about how competitive the
market is and with the reality you're going to face
out there.
Speaker 4 (12:57):
If you didn't do that, you wouldn't.
Speaker 1 (12:59):
Be doing right by those clients, because then here it comes,
they put an offering, theirs isn't the one accepted, and
now all of a sudden, there's friction and there's disappointment
instead of well he said this was going to happen,
you know, I guess you know, we kind of knew
this was what.
Speaker 4 (13:11):
So kudos to you.
Speaker 2 (13:13):
I appreciate that.
Speaker 4 (13:14):
Yeah, kudos to you.
Speaker 1 (13:16):
So let's talk a little bit about some of the
duties that an agent has, So I mean buyers and sellers.
There are some things that are you know, that are
the same, but kind of walk us through. When you
get a new client placed in your hands, somebody that
reaches out to you, what do you view as your
duties to that client.
Speaker 3 (13:34):
So I want to say dealing with a seller is
slightly different than dealing with a buyer sellers.
Speaker 2 (13:40):
It depends on the seller.
Speaker 3 (13:42):
If it's an investor, they're not emostly attached to the house.
They just want to make sure that nums make sense
for them. But if it's someone that's owned the house
for years, they're mostly attached to it. So you have
to be very delegate with them and patient with them
because at the end of the day, they're not going
to make a decision based off of just money. It's
(14:04):
some emotional attachment. And you have to realize for some
people and know how to read a room when.
Speaker 2 (14:10):
It comes to.
Speaker 3 (14:12):
Because I think some people don't know how to read
the room and to recognize, like this person, this house
partly been in our generation for years and they having
a hard time letting go. When you're dealing with buyers,
especially first time homebuyers, first time home buyers have to
be very patient with them at the hold their hand
because they don't know the steps. They don't know about
(14:35):
earnest money deposit, they don't know about the appraisal costs,
they don't know about the inspection that they have there
doing a home. They don't know these things and we
have to navigate them and teach them these things without overwhelming.
Speaker 4 (14:47):
So it's a it's a walking a tight roll.
Speaker 3 (14:50):
Find that yeah, yeah it So it's like and made
them feel comfortable in the process. I currently have a
client right now. They had a kind of a situation
happened whereas they were selling the house with a different person.
They didn't even know they signed a contract and it
was a lot of legal stuff going on, and I
(15:10):
helped them get out the contract, which I feel like
a lot of ages would have went above and beyond
to make this happen for them. So it's like little
stuff that you do for these clients. They appreciate that,
and those be the ones that's going to send you
the most referrals down the line too as well. And
that's how my majority of my business come from referrals
and social media because I'd be right by my clients
(15:32):
to whereas people trust me now they're going to con
see it's gonna be repeat business over time because I
took the time to actually listen to a client. I
took the time to actually guide the client and didn't
make it about myself and money.
Speaker 1 (15:45):
Well, and it's interesting because I've often said there's there's
more than one way to attract business, right and especially
in the real estate room.
Speaker 4 (15:52):
You can you can pay for it. I mean you
can do ads.
Speaker 1 (15:54):
You can you know, whether it's to an online portal
to get leads that are generated. You know, ads where
you market yourself often promote yourself out there, or you
can treat people really good and they'll refer you business
and you're you've chosen that path.
Speaker 4 (16:07):
It sounds like.
Speaker 2 (16:08):
Yeah, and that's where.
Speaker 3 (16:09):
So I have a real estate team and I do
get I do pay for leads, but strictly just for
them because they're newer agents. And I had someone ask
me like, so, how do you generate your busines because
most people think.
Speaker 2 (16:21):
That you got a cold call. You got to do that.
Speaker 3 (16:24):
I'm like, most of my business come from me to
social media or referrals or past clients, and that's how
majority of my business come that way. All of these
I got now that got come in and I'm paying
for I just sent that to my real estate team.
Speaker 2 (16:37):
They worked that.
Speaker 3 (16:38):
I'm giving them an opportunity to build their career because
I was given the opportunity at the beginning of my career.
I was on a team for a year and a half.
So that helped pay the way for me and gave
me the foundation to bill where I'm at now. So
I want to do the same thing for them.
Speaker 1 (16:51):
And we're talking to Jermaine Golden speaking of where you're at.
Speaker 4 (16:53):
You're with Rebax Cities or Rebax City Center.
Speaker 1 (16:57):
So talking a little bit about, you know, some specifics
of the duties I'm gonna I'm gonna drill down just
a little bit on a couple of things. Negotiation, because
I think that's one of the a big thing that
an agent does in a real estate transaction. And I
always harken back to like back in the day, and
I think it's changed a little bit, but like when
you bought a car and it be the whole I'm
gonna write a number on a sheet of paper, you know,
(17:18):
and I'm gonna slide it across the table, and this
is how we're gonna you know, this is how we're
going to negotiate. And most people, now there are some
that do like the hunt of the negotiation, but most
people do not enjoy negotiating and they're not very good
at it. And so this is really where you know
you can shine as a real estate agent negotiating. Talk
to me a little bit about like negotiating and the
power that you bring to that.
Speaker 3 (17:39):
I love negotiating. I love like it's so one of
my favorite TV shows is main Doll Listing and Suits.
Speaker 4 (17:53):
Oh, I love Suits.
Speaker 3 (17:54):
Suits is like one of my favorite shows, and su
as they do, that's how they do is negotiate all
day on the show, and I'll thrive off of it
because at the end of the day, I want to
make sure my clients get the best deal I have.
One of my cousins just recently bought a house and
I negotiate a great deal for her. The property was
listed at two hundred thousand and the perisal came back.
(18:19):
I came in there almost seventy five. I did my research,
so I knew that the listing agent was a newer agent,
so I knew I can.
Speaker 2 (18:27):
Negotiate and get you might have a little something. Yeah,
I act make this deal work.
Speaker 3 (18:31):
So they reached out to me and they was like, well,
the seller is gonna agree to the price, but they
don't want to give you a client anything towards their
clothing costs.
Speaker 2 (18:39):
I end up getting her twenty.
Speaker 3 (18:41):
Five hundred dollars towards her clothing costs, and I also
got her a brand new roof as well.
Speaker 2 (18:46):
So I want I made sure.
Speaker 3 (18:48):
I want to be above beyond for my clients to
make sure I get them the best deal. Because at
the end of the day, you presented to them, what's
the worst thing they can happen?
Speaker 2 (18:56):
They can say nothing.
Speaker 3 (18:57):
Yeah, so it's like why not waste it? And I
was made sure I was aggressive with it, like to
tell them like, if this is not gonna work, we're
wann to pull out. And I knew the house is
center market for sixty days, so I knew I had
more of you had.
Speaker 4 (19:10):
A little look.
Speaker 1 (19:11):
Yeah, it wasn't like it was yeah, twenty twenty four
hours on and then they were going to test the water.
Speaker 4 (19:15):
Still you knew.
Speaker 1 (19:16):
But again, a good agent knows that you did your homework.
It's like, okay, well how long has it been sitting here,
you know, kind of what's the story? You know, what's
the story. We've got nothing to lose by asking, you know,
even if they meet us halfway, it's better than exactly,
better than nothing exactly. So all right, let me let
me ask you also about pricing. If you're dealing with
sellers right now, because sellers have been in the driver's
(19:37):
seat for many years, and I do believe things are
shifting a bit, how do you deal with the pricing conversation?
If a seller right now says, well, I know my
house is worth you know x I. You know the
prices will continue to go up, how are you dealing
with that conversation?
Speaker 3 (19:52):
These days, those conversations can be tough because sellers have
in their mind, oh, my neighbor across the street just
so the house for x min dollars. And I asked
them how long ago is that? Oh that was last year.
The market change. We can't go by for last year.
Nice And I think a lot of them are stuck
(20:13):
because they see that before, especially during COVID, they was
getting over asking, it was getting multiple offer it's left
and right. But real estate market shifts, so you have
to shift with it. And I have to have these
tough conversations to let them know if you want your
house to be sold, we have to make sure we
price it aggressively. We can't just price it just for
it to sit there, because at the end of the
(20:34):
day of his sister, now people don't think we can
negotiate and get a deal off of it because it's
been sitting there.
Speaker 4 (20:40):
Or something's wrong with it or something's wrong with it.
Speaker 3 (20:42):
So it's like, you, you want to make sure you
price it to a point where we're going to have
the buyers come in.
Speaker 2 (20:47):
To do a walk through.
Speaker 3 (20:49):
A lot of these sellers still don't understand that, and
they be thinking, like, I got a client right now, and.
Speaker 4 (20:55):
You got some educating to do, is what I'm hearing
very much.
Speaker 2 (20:58):
So I have a client right now, I'm going through
right now.
Speaker 3 (21:00):
Wait because he had his mind set on he's gonna
get X amount of dollars for at the do the
rehab because it was a flip for him and he
had comps ran back in like October November, so we
can't go by them.
Speaker 2 (21:15):
Compston one. The market have.
Speaker 3 (21:16):
Changed and shift it since then, and I think a
lot of sellers, especially investors, that looking to flip.
Speaker 2 (21:22):
Now they're losing because now.
Speaker 3 (21:25):
The market that's shifted because they was in the process
of rehabbing during the time, and now they have to
just take a loss right now, or just keep it
and just put a tent in there and wait for
the market to shift back to the market. That's the
only other option if you want to possibly get some
of your money back on the back end. But a
lot of people they need to pull the capital out
(21:46):
and we have to have these stuff conversation with them
to make a deal work for them.
Speaker 1 (21:49):
Well, and it goes to prove I mean, and this
is something that you know, you know, you read articles
about this if you're in our industry, as you know,
buyers or sellers that are trying to time the market,
and you you can't do that because by the time
you realize something has changed, it's in the rearview mirror
and it's it's really hard. Like you said, you know,
I tried to time it, like we'll buy it, I'll
put all the money in to you flip it.
Speaker 4 (22:11):
And now I want to flip.
Speaker 1 (22:12):
Obviously at top dollar I get the dynamics of it,
but you don't really know what top dollar is until
it's you know, you're on the other side of the mountain,
as they say.
Speaker 3 (22:21):
I just had a conversation with what an agent recently
because they need to help run the comps on a
property for a flip, and I told them, I said,
that's gonna be tough because what we are right now.
I said, the comps that I'm running now is going
to be irrelevant if they're going to take them three
to four months to rehab it, because we don't know
what the market is going to be at the next
three to four months. So it's like it's kind of
(22:41):
hard to really say, Okay, you can get this amount
once you've done with the rehab because we don't know
where the market it possibly could be going down.
Speaker 1 (22:50):
Well. I mean, and nowadays there's there's a lot of
external factors too. I mean there's a lot of external
factors when we look at you know, the bigger economy
and things, decisions happening in Washington and global reaction. I mean,
it's like the crystal ball is so muddy, it's it's
very hard to figure out, you know, kind of what's
going to happen next. I mean, interest rates can play
(23:10):
a role in that and they've been a little stickier.
Speaker 4 (23:13):
I mean, nobody thought.
Speaker 1 (23:14):
That they were going to dramatically fall this year, but
there were some people thinking by the second half of
the year they start getting closer to six And we're
not seeing that yet.
Speaker 4 (23:23):
And don't know that we will.
Speaker 1 (23:25):
Ye, mister Powell seems like he's pretty pretty dug in
with not moving anything anytime soon. So I guess we'll
we'll see.
Speaker 4 (23:34):
Let's talk just a little bit.
Speaker 1 (23:36):
And this probably goes a little bit more to those
that might be considering, maybe you know, selling on their own,
but they're stress involved at every level.
Speaker 4 (23:42):
When you're buying and selling.
Speaker 1 (23:44):
As the person buying or selling, obviously it is a
big investment. Chances are, for most people that's the largest
single investment, you know, if not the single investment period
that they that they have. And now you're trying to
sell and maybe you're trying to buy at the same time,
or you know, even if your first time buyer, you
saved and saved and saved all this money to buy
a house, you want to make sure you're making the
right decision. And there's stress around, you know, around that
(24:07):
financial stress, emotional stress. How does an agent help manage that.
I mean, how do you take some of that you
know from them or help them manage that.
Speaker 3 (24:17):
They don't have to deal with what we have to
deal with behind the scenes. A lot of sellers be
thinking I want to do for sell by owner to
avoid paying the extra commission. But at the end of
the day, they kind of shoot theirself in the foot
when they do that, because they can be leaving money
on the table because you have less eyes on the
property when you throw on dialo and stuff like that,
(24:40):
but you have less eyes on property, whereas you don't
have the negotiation skills to negotiate deals. You don't know
what it takes to deal with the negotiation behind the scenes,
deal with tighter work and stuff like that. A lot
of people they don't know what we have to go through.
We still have to pull title, make sure title is clear.
They lean on the property address, those lanes, know how
(25:03):
to read a title commitment, little things like that. I
don't think they realize that they have to do. They're
thinking I could just throw on them, I could get
offered and I just go by one day. No, it
was steepid than that. We helped manage the whole deal.
We deal with the other agent on the other side,
We deal with the appraiser, We deal with all the
issues that may come up with that they don't have
(25:24):
to deal with. We basically like an attorney for them.
Speaker 1 (25:29):
They didn't go to law school. But yeah, well because kidding,
I mean kind of kidding. Aside, in some states, a
real estate transaction requires an attorney. Michigan is not a
state that requires that, but there are states that do.
Speaker 2 (25:41):
Yeah, definitely, So.
Speaker 3 (25:42):
Yeah, I mean we relieve a lot of headache from them,
whereas they just sit back and we just deal with
everything behind the scenes with them. I got a deal
right now I'm dealing with it's going through probate, and
I am dealing hand in hand with the probate attorney
so sure that we can get all the documents that
we need. Whereas the cell that she didn't. It's crazy
(26:04):
because she her one of her family members passed away
years ago, and she's been sitting there and holding it
for the last seven years, and she didn't know at
all what it took to go through probate. So I
introduced her to her a program in terms and I
knew whereas he handled a lot of paperwork, he go
to court for her and deal with everything. These are
(26:25):
things that she don't have to worry about dealing with
I'm the attorney, call me and give me an update.
Speaker 4 (26:29):
You're the point person.
Speaker 2 (26:29):
I'm the point.
Speaker 3 (26:30):
Person where she don't have to Especially you're dealing with
a family members property. There's an emotional attachment there within
herself because you lost a family member. So now you
don't have to really deal with that. Allow me to
deal with that while you you.
Speaker 4 (26:43):
Didn't deal with the others.
Speaker 3 (26:44):
Yeah, and and you don't have to worry about that,
So little stuff like that. People don't realize what we
have to deal with and go through when it comes
to managing that transaction for them.
Speaker 1 (26:56):
Well, and I think you hit on a couple of
things in this, like you said, I mean, and we
don't see a lot of it. I mean, I'm actually
kind of gratified that over the last several years, when
the market it has been as hot as it's been
for sellers, we didn't honestly see a flood of for
sale by owners. I mean there's always if, there's always some,
but there hasn't been a lot. I mean, so I
think that is a testament that many people do see
(27:16):
value to what an agent brings to you know, to
the table, and you talked about you know, they think
they're going to say, maybe the commission right, but what
they're giving up on the price of their home is
usually not worth it. Because typically on average, if you
work with an agent, you're going to make six to
ten percent more on the sale price. That is well
well worth it, you know, just from that perspective, not
(27:38):
to speak of like you said, if you're selling your
own home, it's like you've got a new part time job.
I mean, if you're really going to manage everything, you know,
from scheduling the showings, and do you really know who
these people are? Have you done any due diligence to
make sure that they actually have pre approved they actually
can afford the house, that they're not just coming in
just to waste your time, you know, and stuff like that.
I mean, and that's on the light end of things.
(27:59):
And then like you mentioned, and that leads to another thing.
You know, you have a typically agents that have been
doing this for any serious length of time kind of
have their book of preferred vendors, if you will, Like
you said, in this case, you were able to get
this woman to a probate attorney, and that's what she needed.
She needed a probate attorney. Have you developed kind of
your go to your go to you'll try if I
(28:21):
call it that.
Speaker 3 (28:22):
Yeah, yes, I definitely have my go to people for
any and everything. And then I always tell my sellers too,
said my social media presence alone.
Speaker 2 (28:30):
If I'll post it on social.
Speaker 3 (28:31):
Media, I have a lot of top producer agents within
the metro Detroit area that would see my lists and
posted on that. They probably won't see it on the MLS,
but they'll see it on my social media before the
MLS that they I've done so many deals where I'll
post a listen up agent reach out to me the
same day, so I got to buy it for it.
We on the contract within twenty four hours just because
(28:51):
I posted on social media.
Speaker 1 (28:52):
Age Well, I mean, then you've got the big enough following.
And it is interesting because I mean social media we
can't get I mean, love it or hate it.
Speaker 4 (29:00):
It does serve. It does serve a purpose.
Speaker 1 (29:01):
And earlier this year I had mentioned to you before
that I had to get a new roof. Side was
in awe that you were able to get a new
roof for one of your clients because that was a nice.
Speaker 4 (29:08):
That was a nice cost savings.
Speaker 1 (29:10):
And I ended up posting out on social because, like you,
I know a lot of realtors and I'm like, hey, guys,
I need some help.
Speaker 4 (29:18):
This is what I need.
Speaker 1 (29:19):
You have any recommended you know people, And absolutely I
use somebody that was referred to me because I figured
if a realtor's recommending them, they're going to show up,
they're going to do the job. They want the repeat
business that agents give them. And I couldn't be more happy.
They they moved us up because we had a leak
going on, So it wasn't just that it's time for
a new roof. It's like it's time for a new roof,
(29:39):
and they moved us up in the scheduling. They took
really good care of us.
Speaker 4 (29:43):
Yeah. Always always nice when you have and you have
that happening.
Speaker 1 (29:47):
So, is there anything we haven't talked about as far
as kind of pulling the curtain back on what you
do behind the scenes as the puppet master, anything that
we haven't delved into that you wanted to talk about.
Speaker 3 (29:58):
So, I think my ro in the real estate it's
a little bit different than a lot of these agents
because outside of me being a real estate agent, I'm
also a team leader. I I managed and train and
coach many agents in the industry to help them build
their business. It's it's a lot within the self to
be an agent, but to.
Speaker 4 (30:20):
Add, yeah, you got your jobs now, so it's.
Speaker 3 (30:26):
Like now I really did, Like it's been as many
times I supect I'm like, I actually signed up a
team leader, but here they are like. But I love
it though, because I'm able to point to newer agents
give them what the support that they need, because I
know how hard it is to build your business from
(30:47):
the ground up without the support. Like I just had
a meeting with my team yesterday and I told them
because one of the agents was concerned about what if
someone say, you're a newer agent, you're an agent, how
do you know what you're doing?
Speaker 4 (31:01):
And that's a valid potential question.
Speaker 2 (31:04):
Yeah, I told him. I said, at the end of
the day, I said.
Speaker 3 (31:07):
Lean on me, lean on my name, lean on my
what I've done, because they could easy look me up
to see what I've done in the real industry and
let them know that I'm your team leader and not
you're not doing this by yourself that you have the
support for me, but not just myself, you have to support.
Speaker 2 (31:23):
Our brokers as well. So if you have a whole.
Speaker 3 (31:25):
Army behind you where you can tell these these sellers
and buyers like, don't worry, we got you.
Speaker 2 (31:30):
We're going to figure this out together.
Speaker 3 (31:31):
So a little stuff like that, I think that I
really thank God put me in a position to be
able to be your leaders to other agents to help
them grow and expand their business. Because I always tell
my agents and my team I don't spect for y'all
be on my team forever. I want to be able
to help you'll grow so y'all can go on your
own and become But because I've seen so many team
(31:53):
leaders want to hold on to all their team members
and take a personal when they leave.
Speaker 2 (31:57):
It's like, at the end of the day.
Speaker 4 (31:59):
I've done my job, right, Yeah, exactly.
Speaker 3 (32:02):
Like let them fly, you go out and actually dominate
in this real estate industry, and that's all I care
about the.
Speaker 2 (32:09):
Mouse at the end of the day.
Speaker 1 (32:11):
Well that I mean, and that's a great way of
looking at it, because I mean, if you have a
large enough team, there's always probably going to be a
few people that this is the comfort zone. This is,
you know, being a team member works for them, but
when you get other people that have different aspirations, absolutely
it should be let me, let me pour it into you,
let me sure what I've done and if I've done
a good job, the day should come when you want
(32:32):
to go and explore this on your own. And yeah,
how nice of you to be. You know, that's where
that's what your goal is too. It's not you're not
trying to fence somebody in. You're trying to open up
a door for them, so kind of in the same
vein a little bit. It's not uncommon. And I and
you've probably heard this. I know I have over the years.
You know, somebody buys and sells real estate and they
(32:54):
get the bug right, it's all of a sudden, it's like, man,
I think I'd like to get into this. You know,
this could be kind of a cool thing. And what
advice would you have if there's somebody listening who's considering
getting into real estate for whatever the reason may be,
what advice would you have for someone.
Speaker 3 (33:10):
Treat real estate like a business and not a nine
to five. I think a lot of people they approach
real estate they think about the commission that we make
on the back end, but they don't think about the
work that it takes to get there. Stop looking at
social media, stop looking at reality shows and think that.
Speaker 4 (33:29):
That's that represents it.
Speaker 2 (33:30):
Yeah, that's not it at all.
Speaker 4 (33:32):
Oh, come on, you.
Speaker 1 (33:33):
Don't sell a house in thirty minutes time when they
look at three and they pick one of them.
Speaker 4 (33:38):
That's not how it.
Speaker 2 (33:39):
Works, I wish.
Speaker 3 (33:40):
And it takes a lot of patients. I always tell
people it takes a lot of patients to actually be
in this industry. So be ready to be take a
lot of patients. It took me six months to close
my first day. When I first got into real estate.
A lot of people thought that all I got my
restal license, I'm gonna close the house tomorrow. That's not
(34:02):
work that way, right, That's not how it worries. Be
prepared to go probably months before you close your first
deal and lay down that foundation. And I think a
lot of people if they learn how to approach this
as a business and not a nine to five and
think that they're going to get a check in two weeks,
that's not how it's work. And I think once they
(34:22):
realize that and they know how to be consistent and
show up for their business. I literally just told my
team the other day, I said, yes, I provide leads
for y'all, but I also want y'all to push your
own business to get your own leads, because at the
end of the day, if I'm providing leads, that's what's
going to be higher. So I want to make sure
that y'all provide your own leads for yourself, because show
(34:44):
off your own business, be consistent when it comes to
your business. I can do. It's only so much you
can do for your business. There's only so much to brokers.
Speaker 2 (34:50):
To do for you.
Speaker 1 (34:51):
I can't care for your business more than you care
for your business, Yeah.
Speaker 2 (34:54):
Your own business.
Speaker 3 (34:55):
And I think that once you realize you have to
be consistent, show for your business, then disgui's a limit
for you.
Speaker 1 (35:01):
Well. And I think that that's great advice because I
think if you and and you know, certainly real estate
is an industry that people will pick. I mean, you
kind of came out of corporate into it, and it's
not uncommon whether it's like a second career, you know,
if somebody's retired, we've you know, we've had you know,
automotive executives, teachers. I mean, there's different industries that kind
of are good feeder pools if you know, if you
(35:21):
will for real estate, and.
Speaker 4 (35:23):
But it is different.
Speaker 1 (35:24):
And if you think that, yeah, like you said, well
you know five o'clock, the work is done, it's going
to be a tough, tough road. And I often have
said it's a blessing and a curse. The freedom and
the flexibility and all the things that can be attractive,
you know, to get into real estate. As much as
those are blessings, they can be cursed if you don't,
if you don't have some self control and management skills
(35:44):
around what you're doing and when they can bite you.
Speaker 2 (35:47):
Yes.
Speaker 3 (35:47):
And I always tell people people be thinking just because
I'm a top producer agent that I don't.
Speaker 2 (35:52):
Work hard as I do. I thought the offer was
working until midnight last night.
Speaker 1 (35:57):
You don't look like it high it.
Speaker 3 (36:00):
Well, so I'm like, I still put into work. I
still have to put it in hours because the end
of the day, when you're entrepreneur, like it's we work
more than a nine.
Speaker 2 (36:09):
To five dude.
Speaker 3 (36:10):
Oh And people don't realize that. It's like they thinking, oh,
I'm work this amount of hours a day, like like
you probably gonna work on weekends. It's it's been many days.
Many times I went like two weeks without off day
and that's.
Speaker 1 (36:22):
And it's not uncommon, you know for that to happen.
And to your point, you know, I had an agent
that sent me an email or text last night.
Speaker 4 (36:29):
It was like after midnight. Now I heard it.
Speaker 1 (36:31):
I didn't jump out of bed because I figured it
probably wasn't my mom, It probably wasn't an emergency. But
but you know, there was something, you know, something there,
And like to your point, you were working at that time.
It doesn't mean you don't take advantage when you can
enjoy a day, you know, maybe the stars in the
moon a line and you don't have a lot of showings.
It doesn't mean and you should. That is one again,
it is a blessing of this field. But make no mistake,
(36:55):
there's there's a lot of days that you're going to
be working from sundown or sun to sundown.
Speaker 2 (37:02):
Yeah.
Speaker 1 (37:02):
Absolutely, Well, we've been talking to Jermaine Golden. He is
with Remax City Center. He's been our special guest today.
Anything else that you wanted to share before we rap
for today, anything else we didn't cover that. You want
to get out there?
Speaker 2 (37:15):
No, I think we pretty much covered a lot covered.
Speaker 1 (37:18):
We did cover a lot and it was a pleasure,
haven't you hear? You were a wonderful guest. And I
wish everybody could see the fantastic smile he has when
he talks about about you know, how he is helping
with generational wealth and educating and building his team. I mean,
you just light up when you when you talk, see
right there'ciated.
Speaker 4 (37:38):
So Jermaine.
Speaker 1 (37:39):
If people were listening and they might want to get
in touch with you, maybe they have some real estate
needs or they'd like to pick your brain on something.
Where's a good place for them to get in touch
with you.
Speaker 3 (37:47):
They could reach out to me on social media. My
name is ter Mangoa on Facebook, our Instagram, I am
mister Golden wilt And and they can always give me
a call at two four eight six three five six
seven two zero.
Speaker 4 (37:59):
And once you give that that number one more time.
Speaker 2 (38:01):
It is two four eight six three five six seven
two zero.
Speaker 1 (38:04):
Alrighty, And I got the luxury of seeing a picture
of mister Golden here. He's going to be on the
cover of Real Producers magazine. And he had a photo
shoot and he looks he looks like he should be.
Speaker 4 (38:14):
On a real estate shacky.
Speaker 2 (38:15):
Appreciate it.
Speaker 4 (38:16):
Yeah, congratulation, I appreciate that. Yeah.
Speaker 1 (38:19):
Well, thanks for our listeners today as well, and we
always enjoy having you along. It was great having Jermaine
Golden here as our guest today shared all sorts of
wonderful information. If you're somebody who's listening and you have
a current real estate need or maybe just a question,
don't hesitate to reach out to him. In the meantime,
We're happy to have you long and we look forward
to chatting with you again soon. We hope you enjoy
(38:40):
today's episode. Don't forget to subscribe, write a review, or
rate the show, as it helps us reach more people.
You can also follow us on Facebook and Instagram.
You are listening to the Remax real Estate Insights show
where you get real talk by real agents. Walk to
you by Remacs of Southeastern Michigan. Welcome to the Remax
real Estates Insights Podcast. I'm willing to bet that anyone
listening knows someone who considers themselves an expert on real estate.
You know, you know the cousin's neighbor's dog groomer who
(00:22):
watches all the real Estates shows, and they're going to
tell you how they can help you sell your home
for top dollar. Or maybe you're thinking you don't need
a realtor, Not so fast, I would say, I'm Janet Schneider.
I'm your host, and today we're going to break down
the real reasons why hiring a professional isn't just smart,
it can save you money, time, and probably a few
(00:43):
gray hairs, from explaining contracts to negotiating like a seasoned
poker player. We're going to share what a realtor really
brings to the table. And I'm going to give you
a spoiler alert right now. It's more than the code
to open the front door. So whether you're buying, selling,
or just scrolling through at midnight, this episode's going to
help you separate fact from fiction when it comes to
(01:04):
working with a pro, and why hiring a licensed real
estate agents is truly one of the smartest moves you
can make as a buyer or seller. So today my
special guest is Jermaine Golden. He is with Remax City Center.
Welcome to the show, Jermaine.
Speaker 2 (01:21):
Thank you for having me. Appreciate it.
Speaker 1 (01:22):
Oh, it's my pleasure and I have been starting out
each episode this year asking our guest, how did you
land in the real estate industry? So would you mind
sharing your story?
Speaker 2 (01:32):
Of course? Of course it's been a journey. So I
was a banker at Chase for three years. I was
a banker, a small business specialist, and manager on duty. Okay,
when I was at Chase, I was enjoying my career
as a banker. I was actually on pace to become
a branch manager. Dan.
Speaker 3 (01:51):
Out of nowhere, Chase fired me kind of shifted my
focus to doing possibly real estate. I always wanted to
get us the real estate, but I couldn't do both
because it was it was a configate interest between Chase
and so once I when they fired me, I decided
to give my realst license. So I went through real
estate school, took the forty hour classes. I did MYNS
(02:14):
in one week.
Speaker 4 (02:15):
You were committed.
Speaker 3 (02:17):
I was determined to make sure I got my real
est license after my classes. I think I took my
tests to or three weeks later, and I hit the
ground runner from.
Speaker 1 (02:25):
There and the rest of as they say, we were
talking a little bit about this before we you know,
had the audio rolling and it's kind of like God opens,
you know, closes the door and opens the window. And
that was really true for you because you had the inkling.
You said you had inklings about real estate, just couldn't
really act on it when you had the quote unquote
(02:45):
corporate job.
Speaker 3 (02:46):
Definitely, definitely, And I think during that time when they
fired me kind of opened my eyes up a little
bit as well, because I didn't want to give no
one that much control or power over my destiny when
it comes to my finances. So I wanted to control
my narrative because at the end of the day, I
feel like when we're working at corporate jobs, it's a
(03:08):
selling and they cap you at a certain amount that
you can make per year, whereas real estate is aliminade.
Speaker 2 (03:15):
You make how much money you want to make.
Speaker 4 (03:16):
And how's that working for you?
Speaker 2 (03:17):
It's great.
Speaker 1 (03:19):
You can't see it, but he's got a big spive
big watching you might be able to You've got a
big smile out.
Speaker 4 (03:25):
Of his face. So okay, so let's get into it.
Speaker 1 (03:27):
Real estate is a is a topic of interest to
many folks, you know, and especially those looking actively to
buy or or sell. Before we get into what a
good agent does for their clients. So we're going to
get into that. What do you think a lot of
consumers have wrong about our industry? What do you think
where do you think there's some miss misconceptions?
Speaker 3 (03:46):
A lot a lot of people think that we are overpaid.
They feel like we just open up doors and we
don't really do any work. A lot of people don't
know what we go through behind the scenes as the
real estate agents. We have to deal with a lot
from dealing with title companies, to dealing with the lender,
(04:08):
to negotiating deals with the other agent on the other side,
and many deals. It takes a lot of stress, and
I don't think people realize how much stress we go through.
And just imagine if you have multiple deals going at
the same time, you have to manage all of those deals.
All at the same time, and that's not easy to do.
I'm still I've been almost seven years in the industry
(04:31):
and I'm still trying to figure it out when it
comes to being a good real estate agent and showing
up for my clients, because at the end of the day,
I want all my clients to feel like they are
the only client, like they are special because at the
end of the day, I mean, we got to earn
our check and we got to show them why we
(04:51):
get paid to do what we do.
Speaker 4 (04:53):
Absolutely, and I think you hit on. I mean, and
we kind of both hit on.
Speaker 1 (04:55):
You know. One of a misperception is so you have
the four digit code to get me in the in
the door. Okay, yeah, that's true. You probably do need
an agent for that, but it is it is so
much more than that. And I happen to be talking
to an agent yesterday looking to relocate to Michigan. You know,
already licensed in a couple of other states, but you know,
(05:16):
family is bringing her here and she does a little
bit more land development and things of that nature. And
one of the things that she mentioned it goes to
your point of managing multiple deals, because she says, I
got into this because she was I don't know how
those residential agents do it, she says, you know, they've
got multiple deals going, you know, and you're trying to
keep all these people happy and all these air you know,
balls in the air shows.
Speaker 4 (05:35):
I don't know how they do it.
Speaker 1 (05:36):
So to your point, when you're managing multiple transactions, and
it's not just your client, whether that's the buyer and
or the seller, it's lenders and title companies and inspectors
and appraisers and potentially contractors if there's something that comes
up in an inspection, I mean the list is never ending.
Speaker 3 (05:54):
Yes, yes, And I don't think people realize that, Like
especially consumers when ires and sellers, they think that we
are just twittering our thumb. We just click a button,
send it. We submitting offers and upload and listens. Now
we have to do a lot of work, especially on
both the buy analysts inside buyers. They want to seeing
(06:15):
thirty forty fifty houses before we finally find the one.
And it's time, it's money, that's gas, all of that
that we're spending over time just to make sure we
find the right house for them.
Speaker 1 (06:28):
Well, especially in a market like we've had, you know
where there hasn't been a lot of inventory, and so
from a buyer perspective, I'm sure they don't want to
necessarily be looking at fifty houses either till they find
the one or they get their offer accepted, you know,
on one. But that's the market we've had for the
last several years.
Speaker 3 (06:43):
Yes, especially during COVID time. I remember doing COVID when
COVID first came and the interest rate start going down.
I had to prep all of my clients to let
them know that you're gonna get a bunch of nose
before you get the one, yes, because we're going to
show up tons of houses. We might put nine to
ten offers, right, don't get emotionally attached to the house
because you might possibly get to know. So I wanted
(07:06):
to prep them ahead of time. And I think a
lot of my clients that did close doing our time
appreciate me having a conversation with them because they can
easily get the scouraged to say, I don't want to
buy a house somewhere, But it's our job to manage
their emotions and their feelings. We kind of sort of
their therapists as well.
Speaker 1 (07:29):
Ext somebody's just asking me the other day, I forget
how it came off, and I says, well, I says,
agents wear a lot of hats. Yes, you know, negotiator.
I mean you can flip the bill and it's going
to say something else. But therapist counselor marriage counselor because
if you've got if you're working with a couple, and
not all you know are but if you're working with
a couple, sometimes they're not on the same page as
(07:52):
to what they want, and so now you know you're
trying to be you're trying to navigate this road and
keep two parties happy.
Speaker 3 (07:57):
There's been many times I had to go through that
with husband and wife. Sometimes it's the wife, sometimes the husband.
I have to talk to this person that person in
a group chat, and it's like it's a lot. I
remember I had a client before she was just only
looking at the house when her husband said, go ahead,
pick the house. Then he decided he wanted to start looking.
But he was nitpicking on everything when he started looking.
(08:19):
So now she like, I'm gonna take a step back
because he don't know what he want to do. So
I had to communicate with both with them to let
them know, like y'all have to work collectively to make
I'm telling you.
Speaker 1 (08:30):
Two different houses. I'm going to get one for him
and I'm going to have one for you. Yeah, not
a bad payday for Jamaine. Probably it doesn't work long
term for that for that relationship.
Speaker 4 (08:41):
That's funny.
Speaker 1 (08:42):
So given the misconceptions that are out there, you know,
And then I think the other thing is we've talked
to maybe the consumer's perspective, you know, on kind of
how it impacts them. But I think there's some other
misconceptions that it's easy money, that there's lots of freedom,
and that there is some truth. There is a lot
of freedom you know in this in you know, in
this profession. What does being a realtor what is being
a real estate ation? What does that mean to you?
(09:03):
Because it was something you aspired to, you went out
and did it, what does this mean to you?
Speaker 3 (09:08):
I want to be able to help people build generational wealth.
I grew up in a neighborhood where a lot of
people didn't think that being a homeowner was obtainable because
a lot of people thought that they have to have
twenty percent down, they have to have a seven hundred
credit score. So I wanted to be able to be
in a position where I can educate them more to
show them like it's way she can do it. I
(09:30):
remember I had a client she bought a house with me.
I think she was probably about thirty two thirty three
years old, and she grew up in the projects, and
she said that she never thought that she could own
a home because no one ever taught her that because
most of the people in her family all was renters.
It was like a generation of rents. That's what they knew,
and that's all she knew. So I wanted to be
(09:51):
able to be in a position where I can help
other people obtain that go to be a homeowner and
create that generational wealth, to show them it is possible.
Speaker 2 (10:00):
So it does.
Speaker 3 (10:03):
A great service for me, and I feel like my
heart feel like I'm doing what I'm supposed to, feel
like God gave me my purpose in life.
Speaker 2 (10:12):
To be able to help other people.
Speaker 3 (10:15):
And then on top of that, also start our real
estate team, so I'll be able to coach and manage
other people to show them, like pour into them that
way they can put into their clients and help continue
to expand and grow.
Speaker 1 (10:28):
What a wonderful answer. Because I didn't hear the word
I I mean not from a selfish perspective, right, I mean,
obviously we all have to make money to live, you know,
And I think real estate has been a blessing. I
don't want to put words in your mouth, but I
think it's been a blessing to you. But that wasn't
your answer. Your answer right out of your mouth was
you wanted to help people with generational wealth and to
(10:49):
educate them. And I think it gets overlooked maybe a
lot of times, just how powerful the belief or the
or like you said, educating this past client, this young
woman that opened her eyes to something she had. It
wasn't on her radar at all. She wasn't even thinking
this was something that she could obtain because nobody had
(11:10):
taken the time to talk to her about. Hey, it
isn't just twenty percent down. There are so many other
programs you know, that you can take a look at
and the impact that you know, like you said, one
person her at thirty thirty two, whatever she was, it
buys a house down the road, whether it's her own children,
nieces and nephews, whoever, She'll be a walking testament to
(11:30):
what can happen, and she's going to look, how many
lives you're changing from the one that you talk to.
Speaker 3 (11:35):
Yes, And that's always been my go at the end
of the day, because I think a lot of times
agents become self centered was about them and not by
other people. And some people do it for the money.
I've heard people say, oh, I want to give my
own role cell license because I want to make a
lot of money. And it's like, it's deeper than just
making money, because one people are making the biggest purchase
(11:58):
of their life, and then too, it's major decisions from
some people. Some people might be moving across the country
right or you're helping them sell you a house. So
it's deeper than just us and I And I think
once we take ourselves out of the equation, God's going
to line up everything else. How it's opposed to when
we're not self centered.
Speaker 1 (12:17):
And selfish, well, I mean in something else. I mean,
And it kind of goes back to something you said.
I think a little bit before this particular question you
were saying, you were like, you know, you were coaching
clients during COVID. You know that, hey, let's be realistic
about what the market is. You might get some no's
you might put on you might love a house, and
you're going to put an offering and no might be
the answer, you know, or or educating this client. And
(12:37):
years ago I had a coach that would call this
pre framing. You know, it's like when you've got you know,
you're you're going to preframe somebody for what you think
is likely to happen. But then it does take not
all of a sudden, It isn't the huge negative. Like
if you hadn't taken the time to preframe those clients
during COVID is, Hey, let's talk about how competitive the
market is and with the reality you're going to face
out there.
Speaker 4 (12:57):
If you didn't do that, you wouldn't.
Speaker 1 (12:59):
Be doing right by those clients, because then here it comes,
they put an offering, theirs isn't the one accepted, and
now all of a sudden, there's friction and there's disappointment
instead of well he said this was going to happen,
you know, I guess you know, we kind of knew
this was what.
Speaker 4 (13:11):
So kudos to you.
Speaker 2 (13:13):
I appreciate that.
Speaker 4 (13:14):
Yeah, kudos to you.
Speaker 1 (13:16):
So let's talk a little bit about some of the
duties that an agent has, So I mean buyers and sellers.
There are some things that are you know, that are
the same, but kind of walk us through. When you
get a new client placed in your hands, somebody that
reaches out to you, what do you view as your
duties to that client.
Speaker 3 (13:34):
So I want to say dealing with a seller is
slightly different than dealing with a buyer sellers.
Speaker 2 (13:40):
It depends on the seller.
Speaker 3 (13:42):
If it's an investor, they're not emostly attached to the house.
They just want to make sure that nums make sense
for them. But if it's someone that's owned the house
for years, they're mostly attached to it. So you have
to be very delegate with them and patient with them
because at the end of the day, they're not going
to make a decision based off of just money. It's
(14:04):
some emotional attachment. And you have to realize for some
people and know how to read a room when.
Speaker 2 (14:10):
It comes to.
Speaker 3 (14:12):
Because I think some people don't know how to read
the room and to recognize, like this person, this house
partly been in our generation for years and they having
a hard time letting go. When you're dealing with buyers,
especially first time homebuyers, first time home buyers have to
be very patient with them at the hold their hand
because they don't know the steps. They don't know about
(14:35):
earnest money deposit, they don't know about the appraisal costs,
they don't know about the inspection that they have there
doing a home. They don't know these things and we
have to navigate them and teach them these things without overwhelming.
Speaker 4 (14:47):
So it's a it's a walking a tight roll.
Speaker 3 (14:50):
Find that yeah, yeah it So it's like and made
them feel comfortable in the process. I currently have a
client right now. They had a kind of a situation
happened whereas they were selling the house with a different person.
They didn't even know they signed a contract and it
was a lot of legal stuff going on, and I
(15:10):
helped them get out the contract, which I feel like
a lot of ages would have went above and beyond
to make this happen for them. So it's like little
stuff that you do for these clients. They appreciate that,
and those be the ones that's going to send you
the most referrals down the line too as well. And
that's how my majority of my business come from referrals
and social media because I'd be right by my clients
(15:32):
to whereas people trust me now they're going to con
see it's gonna be repeat business over time because I
took the time to actually listen to a client. I
took the time to actually guide the client and didn't
make it about myself and money.
Speaker 1 (15:45):
Well, and it's interesting because I've often said there's there's
more than one way to attract business, right and especially
in the real estate room.
Speaker 4 (15:52):
You can you can pay for it. I mean you
can do ads.
Speaker 1 (15:54):
You can you know, whether it's to an online portal
to get leads that are generated. You know, ads where
you market yourself often promote yourself out there, or you
can treat people really good and they'll refer you business
and you're you've chosen that path.
Speaker 4 (16:07):
It sounds like.
Speaker 2 (16:08):
Yeah, and that's where.
Speaker 3 (16:09):
So I have a real estate team and I do
get I do pay for leads, but strictly just for
them because they're newer agents. And I had someone ask
me like, so, how do you generate your busines because
most people think.
Speaker 2 (16:21):
That you got a cold call. You got to do that.
Speaker 3 (16:24):
I'm like, most of my business come from me to
social media or referrals or past clients, and that's how
majority of my business come that way. All of these
I got now that got come in and I'm paying
for I just sent that to my real estate team.
Speaker 2 (16:37):
They worked that.
Speaker 3 (16:38):
I'm giving them an opportunity to build their career because
I was given the opportunity at the beginning of my career.
I was on a team for a year and a half.
So that helped pay the way for me and gave
me the foundation to bill where I'm at now. So
I want to do the same thing for them.
Speaker 1 (16:51):
And we're talking to Jermaine Golden speaking of where you're at.
Speaker 4 (16:53):
You're with Rebax Cities or Rebax City Center.
Speaker 1 (16:57):
So talking a little bit about, you know, some specifics
of the duties I'm gonna I'm gonna drill down just
a little bit on a couple of things. Negotiation, because
I think that's one of the a big thing that
an agent does in a real estate transaction. And I
always harken back to like back in the day, and
I think it's changed a little bit, but like when
you bought a car and it be the whole I'm
gonna write a number on a sheet of paper, you know,
(17:18):
and I'm gonna slide it across the table, and this
is how we're gonna you know, this is how we're
going to negotiate. And most people, now there are some
that do like the hunt of the negotiation, but most
people do not enjoy negotiating and they're not very good
at it. And so this is really where you know
you can shine as a real estate agent negotiating. Talk
to me a little bit about like negotiating and the
power that you bring to that.
Speaker 3 (17:39):
I love negotiating. I love like it's so one of
my favorite TV shows is main Doll Listing and Suits.
Speaker 4 (17:53):
Oh, I love Suits.
Speaker 3 (17:54):
Suits is like one of my favorite shows, and su
as they do, that's how they do is negotiate all
day on the show, and I'll thrive off of it
because at the end of the day, I want to
make sure my clients get the best deal I have.
One of my cousins just recently bought a house and
I negotiate a great deal for her. The property was
listed at two hundred thousand and the perisal came back.
(18:19):
I came in there almost seventy five. I did my research,
so I knew that the listing agent was a newer agent,
so I knew I can.
Speaker 2 (18:27):
Negotiate and get you might have a little something. Yeah,
I act make this deal work.
Speaker 3 (18:31):
So they reached out to me and they was like, well,
the seller is gonna agree to the price, but they
don't want to give you a client anything towards their
clothing costs.
Speaker 2 (18:39):
I end up getting her twenty.
Speaker 3 (18:41):
Five hundred dollars towards her clothing costs, and I also
got her a brand new roof as well.
Speaker 2 (18:46):
So I want I made sure.
Speaker 3 (18:48):
I want to be above beyond for my clients to
make sure I get them the best deal. Because at
the end of the day, you presented to them, what's
the worst thing they can happen?
Speaker 2 (18:56):
They can say nothing.
Speaker 3 (18:57):
Yeah, so it's like why not waste it? And I
was made sure I was aggressive with it, like to
tell them like, if this is not gonna work, we're
wann to pull out. And I knew the house is
center market for sixty days, so I knew I had
more of you had.
Speaker 4 (19:10):
A little look.
Speaker 1 (19:11):
Yeah, it wasn't like it was yeah, twenty twenty four
hours on and then they were going to test the water.
Speaker 4 (19:15):
Still you knew.
Speaker 1 (19:16):
But again, a good agent knows that you did your homework.
It's like, okay, well how long has it been sitting here,
you know, kind of what's the story? You know, what's
the story. We've got nothing to lose by asking, you know,
even if they meet us halfway, it's better than exactly,
better than nothing exactly. So all right, let me let
me ask you also about pricing. If you're dealing with
sellers right now, because sellers have been in the driver's
(19:37):
seat for many years, and I do believe things are
shifting a bit, how do you deal with the pricing conversation?
If a seller right now says, well, I know my
house is worth you know x I. You know the
prices will continue to go up, how are you dealing
with that conversation?
Speaker 3 (19:52):
These days, those conversations can be tough because sellers have
in their mind, oh, my neighbor across the street just
so the house for x min dollars. And I asked
them how long ago is that? Oh that was last year.
The market change. We can't go by for last year.
Nice And I think a lot of them are stuck
(20:13):
because they see that before, especially during COVID, they was
getting over asking, it was getting multiple offer it's left
and right. But real estate market shifts, so you have
to shift with it. And I have to have these
tough conversations to let them know if you want your
house to be sold, we have to make sure we
price it aggressively. We can't just price it just for
it to sit there, because at the end of the
(20:34):
day of his sister, now people don't think we can
negotiate and get a deal off of it because it's
been sitting there.
Speaker 4 (20:40):
Or something's wrong with it or something's wrong with it.
Speaker 3 (20:42):
So it's like, you, you want to make sure you
price it to a point where we're going to have
the buyers come in.
Speaker 2 (20:47):
To do a walk through.
Speaker 3 (20:49):
A lot of these sellers still don't understand that, and
they be thinking, like, I got a client right now, and.
Speaker 4 (20:55):
You got some educating to do, is what I'm hearing
very much.
Speaker 2 (20:58):
So I have a client right now, I'm going through
right now.
Speaker 3 (21:00):
Wait because he had his mind set on he's gonna
get X amount of dollars for at the do the
rehab because it was a flip for him and he
had comps ran back in like October November, so we
can't go by them.
Speaker 2 (21:15):
Compston one. The market have.
Speaker 3 (21:16):
Changed and shift it since then, and I think a
lot of sellers, especially investors, that looking to flip.
Speaker 2 (21:22):
Now they're losing because now.
Speaker 3 (21:25):
The market that's shifted because they was in the process
of rehabbing during the time, and now they have to
just take a loss right now, or just keep it
and just put a tent in there and wait for
the market to shift back to the market. That's the
only other option if you want to possibly get some
of your money back on the back end. But a
lot of people they need to pull the capital out
(21:46):
and we have to have these stuff conversation with them
to make a deal work for them.
Speaker 1 (21:49):
Well, and it goes to prove I mean, and this
is something that you know, you know, you read articles
about this if you're in our industry, as you know,
buyers or sellers that are trying to time the market,
and you you can't do that because by the time
you realize something has changed, it's in the rearview mirror
and it's it's really hard. Like you said, you know,
I tried to time it, like we'll buy it, I'll
put all the money in to you flip it.
Speaker 4 (22:11):
And now I want to flip.
Speaker 1 (22:12):
Obviously at top dollar I get the dynamics of it,
but you don't really know what top dollar is until
it's you know, you're on the other side of the mountain,
as they say.
Speaker 3 (22:21):
I just had a conversation with what an agent recently
because they need to help run the comps on a
property for a flip, and I told them, I said,
that's gonna be tough because what we are right now.
I said, the comps that I'm running now is going
to be irrelevant if they're going to take them three
to four months to rehab it, because we don't know
what the market is going to be at the next
three to four months. So it's like it's kind of
(22:41):
hard to really say, Okay, you can get this amount
once you've done with the rehab because we don't know
where the market it possibly could be going down.
Speaker 1 (22:50):
Well. I mean, and nowadays there's there's a lot of
external factors too. I mean there's a lot of external
factors when we look at you know, the bigger economy
and things, decisions happening in Washington and global reaction. I mean,
it's like the crystal ball is so muddy, it's it's
very hard to figure out, you know, kind of what's
going to happen next. I mean, interest rates can play
(23:10):
a role in that and they've been a little stickier.
Speaker 4 (23:13):
I mean, nobody thought.
Speaker 1 (23:14):
That they were going to dramatically fall this year, but
there were some people thinking by the second half of
the year they start getting closer to six And we're
not seeing that yet.
Speaker 4 (23:23):
And don't know that we will.
Speaker 1 (23:25):
Ye, mister Powell seems like he's pretty pretty dug in
with not moving anything anytime soon. So I guess we'll
we'll see.
Speaker 4 (23:34):
Let's talk just a little bit.
Speaker 1 (23:36):
And this probably goes a little bit more to those
that might be considering, maybe you know, selling on their own,
but they're stress involved at every level.
Speaker 4 (23:42):
When you're buying and selling.
Speaker 1 (23:44):
As the person buying or selling, obviously it is a
big investment. Chances are, for most people that's the largest
single investment, you know, if not the single investment period
that they that they have. And now you're trying to
sell and maybe you're trying to buy at the same time,
or you know, even if your first time buyer, you
saved and saved and saved all this money to buy
a house, you want to make sure you're making the
right decision. And there's stress around, you know, around that
(24:07):
financial stress, emotional stress. How does an agent help manage that.
I mean, how do you take some of that you
know from them or help them manage that.
Speaker 3 (24:17):
They don't have to deal with what we have to
deal with behind the scenes. A lot of sellers be
thinking I want to do for sell by owner to
avoid paying the extra commission. But at the end of
the day, they kind of shoot theirself in the foot
when they do that, because they can be leaving money
on the table because you have less eyes on the
property when you throw on dialo and stuff like that,
(24:40):
but you have less eyes on property, whereas you don't
have the negotiation skills to negotiate deals. You don't know
what it takes to deal with the negotiation behind the scenes,
deal with tighter work and stuff like that. A lot
of people they don't know what we have to go through.
We still have to pull title, make sure title is clear.
They lean on the property address, those lanes, know how
(25:03):
to read a title commitment, little things like that. I
don't think they realize that they have to do. They're
thinking I could just throw on them, I could get
offered and I just go by one day. No, it
was steepid than that. We helped manage the whole deal.
We deal with the other agent on the other side,
We deal with the appraiser, We deal with all the
issues that may come up with that they don't have
(25:24):
to deal with. We basically like an attorney for them.
Speaker 1 (25:29):
They didn't go to law school. But yeah, well because kidding,
I mean kind of kidding. Aside, in some states, a
real estate transaction requires an attorney. Michigan is not a
state that requires that, but there are states that do.
Speaker 2 (25:41):
Yeah, definitely, So.
Speaker 3 (25:42):
Yeah, I mean we relieve a lot of headache from them,
whereas they just sit back and we just deal with
everything behind the scenes with them. I got a deal
right now I'm dealing with it's going through probate, and
I am dealing hand in hand with the probate attorney
so sure that we can get all the documents that
we need. Whereas the cell that she didn't. It's crazy
(26:04):
because she her one of her family members passed away
years ago, and she's been sitting there and holding it
for the last seven years, and she didn't know at
all what it took to go through probate. So I
introduced her to her a program in terms and I
knew whereas he handled a lot of paperwork, he go
to court for her and deal with everything. These are
(26:25):
things that she don't have to worry about dealing with
I'm the attorney, call me and give me an update.
Speaker 4 (26:29):
You're the point person.
Speaker 2 (26:29):
I'm the point.
Speaker 3 (26:30):
Person where she don't have to Especially you're dealing with
a family members property. There's an emotional attachment there within
herself because you lost a family member. So now you
don't have to really deal with that. Allow me to
deal with that while you you.
Speaker 4 (26:43):
Didn't deal with the others.
Speaker 3 (26:44):
Yeah, and and you don't have to worry about that,
So little stuff like that. People don't realize what we
have to deal with and go through when it comes
to managing that transaction for them.
Speaker 1 (26:56):
Well, and I think you hit on a couple of
things in this, like you said, I mean, and we
don't see a lot of it. I mean, I'm actually
kind of gratified that over the last several years, when
the market it has been as hot as it's been
for sellers, we didn't honestly see a flood of for
sale by owners. I mean there's always if, there's always some,
but there hasn't been a lot. I mean, so I
think that is a testament that many people do see
(27:16):
value to what an agent brings to you know, to
the table, and you talked about you know, they think
they're going to say, maybe the commission right, but what
they're giving up on the price of their home is
usually not worth it. Because typically on average, if you
work with an agent, you're going to make six to
ten percent more on the sale price. That is well
well worth it, you know, just from that perspective, not
(27:38):
to speak of like you said, if you're selling your
own home, it's like you've got a new part time job.
I mean, if you're really going to manage everything, you know,
from scheduling the showings, and do you really know who
these people are? Have you done any due diligence to
make sure that they actually have pre approved they actually
can afford the house, that they're not just coming in
just to waste your time, you know, and stuff like that.
I mean, and that's on the light end of things.
(27:59):
And then like you mentioned, and that leads to another thing.
You know, you have a typically agents that have been
doing this for any serious length of time kind of
have their book of preferred vendors, if you will, Like
you said, in this case, you were able to get
this woman to a probate attorney, and that's what she needed.
She needed a probate attorney. Have you developed kind of
your go to your go to you'll try if I
(28:21):
call it that.
Speaker 3 (28:22):
Yeah, yes, I definitely have my go to people for
any and everything. And then I always tell my sellers too,
said my social media presence alone.
Speaker 2 (28:30):
If I'll post it on social.
Speaker 3 (28:31):
Media, I have a lot of top producer agents within
the metro Detroit area that would see my lists and
posted on that. They probably won't see it on the MLS,
but they'll see it on my social media before the
MLS that they I've done so many deals where I'll
post a listen up agent reach out to me the
same day, so I got to buy it for it.
We on the contract within twenty four hours just because
(28:51):
I posted on social media.
Speaker 1 (28:52):
Age Well, I mean, then you've got the big enough following.
And it is interesting because I mean social media we
can't get I mean, love it or hate it.
Speaker 4 (29:00):
It does serve. It does serve a purpose.
Speaker 1 (29:01):
And earlier this year I had mentioned to you before
that I had to get a new roof. Side was
in awe that you were able to get a new
roof for one of your clients because that was a nice.
Speaker 4 (29:08):
That was a nice cost savings.
Speaker 1 (29:10):
And I ended up posting out on social because, like you,
I know a lot of realtors and I'm like, hey, guys,
I need some help.
Speaker 4 (29:18):
This is what I need.
Speaker 1 (29:19):
You have any recommended you know people, And absolutely I
use somebody that was referred to me because I figured
if a realtor's recommending them, they're going to show up,
they're going to do the job. They want the repeat
business that agents give them. And I couldn't be more happy.
They they moved us up because we had a leak
going on, So it wasn't just that it's time for
a new roof. It's like it's time for a new roof,
(29:39):
and they moved us up in the scheduling. They took
really good care of us.
Speaker 4 (29:43):
Yeah. Always always nice when you have and you have
that happening.
Speaker 1 (29:47):
So, is there anything we haven't talked about as far
as kind of pulling the curtain back on what you
do behind the scenes as the puppet master, anything that
we haven't delved into that you wanted to talk about.
Speaker 3 (29:58):
So, I think my ro in the real estate it's
a little bit different than a lot of these agents
because outside of me being a real estate agent, I'm
also a team leader. I I managed and train and
coach many agents in the industry to help them build
their business. It's it's a lot within the self to
be an agent, but to.
Speaker 4 (30:20):
Add, yeah, you got your jobs now, so it's.
Speaker 3 (30:26):
Like now I really did, Like it's been as many
times I supect I'm like, I actually signed up a
team leader, but here they are like. But I love
it though, because I'm able to point to newer agents
give them what the support that they need, because I
know how hard it is to build your business from
(30:47):
the ground up without the support. Like I just had
a meeting with my team yesterday and I told them
because one of the agents was concerned about what if
someone say, you're a newer agent, you're an agent, how
do you know what you're doing?
Speaker 4 (31:01):
And that's a valid potential question.
Speaker 2 (31:04):
Yeah, I told him. I said, at the end of
the day, I said.
Speaker 3 (31:07):
Lean on me, lean on my name, lean on my
what I've done, because they could easy look me up
to see what I've done in the real industry and
let them know that I'm your team leader and not
you're not doing this by yourself that you have the
support for me, but not just myself, you have to support.
Speaker 2 (31:23):
Our brokers as well. So if you have a whole.
Speaker 3 (31:25):
Army behind you where you can tell these these sellers
and buyers like, don't worry, we got you.
Speaker 2 (31:30):
We're going to figure this out together.
Speaker 3 (31:31):
So a little stuff like that, I think that I
really thank God put me in a position to be
able to be your leaders to other agents to help
them grow and expand their business. Because I always tell
my agents and my team I don't spect for y'all
be on my team forever. I want to be able
to help you'll grow so y'all can go on your
own and become But because I've seen so many team
(31:53):
leaders want to hold on to all their team members
and take a personal when they leave.
Speaker 2 (31:57):
It's like, at the end of the day.
Speaker 4 (31:59):
I've done my job, right, Yeah, exactly.
Speaker 3 (32:02):
Like let them fly, you go out and actually dominate
in this real estate industry, and that's all I care
about the.
Speaker 2 (32:09):
Mouse at the end of the day.
Speaker 1 (32:11):
Well that I mean, and that's a great way of
looking at it, because I mean, if you have a
large enough team, there's always probably going to be a
few people that this is the comfort zone. This is,
you know, being a team member works for them, but
when you get other people that have different aspirations, absolutely
it should be let me, let me pour it into you,
let me sure what I've done and if I've done
a good job, the day should come when you want
(32:32):
to go and explore this on your own. And yeah,
how nice of you to be. You know, that's where
that's what your goal is too. It's not you're not
trying to fence somebody in. You're trying to open up
a door for them, so kind of in the same
vein a little bit. It's not uncommon. And I and
you've probably heard this. I know I have over the years.
You know, somebody buys and sells real estate and they
(32:54):
get the bug right, it's all of a sudden, it's like, man,
I think I'd like to get into this. You know,
this could be kind of a cool thing. And what
advice would you have if there's somebody listening who's considering
getting into real estate for whatever the reason may be,
what advice would you have for someone.
Speaker 3 (33:10):
Treat real estate like a business and not a nine
to five. I think a lot of people they approach
real estate they think about the commission that we make
on the back end, but they don't think about the
work that it takes to get there. Stop looking at
social media, stop looking at reality shows and think that.
Speaker 4 (33:29):
That's that represents it.
Speaker 2 (33:30):
Yeah, that's not it at all.
Speaker 4 (33:32):
Oh, come on, you.
Speaker 1 (33:33):
Don't sell a house in thirty minutes time when they
look at three and they pick one of them.
Speaker 4 (33:38):
That's not how it.
Speaker 2 (33:39):
Works, I wish.
Speaker 3 (33:40):
And it takes a lot of patients. I always tell
people it takes a lot of patients to actually be
in this industry. So be ready to be take a
lot of patients. It took me six months to close
my first day. When I first got into real estate.
A lot of people thought that all I got my
restal license, I'm gonna close the house tomorrow. That's not
(34:02):
work that way, right, That's not how it worries. Be
prepared to go probably months before you close your first
deal and lay down that foundation. And I think a
lot of people if they learn how to approach this
as a business and not a nine to five and
think that they're going to get a check in two weeks,
that's not how it's work. And I think once they
(34:22):
realize that and they know how to be consistent and
show up for their business. I literally just told my
team the other day, I said, yes, I provide leads
for y'all, but I also want y'all to push your
own business to get your own leads, because at the
end of the day, if I'm providing leads, that's what's
going to be higher. So I want to make sure
that y'all provide your own leads for yourself, because show
(34:44):
off your own business, be consistent when it comes to
your business. I can do. It's only so much you
can do for your business. There's only so much to brokers.
Speaker 2 (34:50):
To do for you.
Speaker 1 (34:51):
I can't care for your business more than you care
for your business, Yeah.
Speaker 2 (34:54):
Your own business.
Speaker 3 (34:55):
And I think that once you realize you have to
be consistent, show for your business, then disgui's a limit
for you.
Speaker 1 (35:01):
Well. And I think that that's great advice because I
think if you and and you know, certainly real estate
is an industry that people will pick. I mean, you
kind of came out of corporate into it, and it's
not uncommon whether it's like a second career, you know,
if somebody's retired, we've you know, we've had you know,
automotive executives, teachers. I mean, there's different industries that kind
of are good feeder pools if you know, if you
(35:21):
will for real estate, and.
Speaker 4 (35:23):
But it is different.
Speaker 1 (35:24):
And if you think that, yeah, like you said, well
you know five o'clock, the work is done, it's going
to be a tough, tough road. And I often have
said it's a blessing and a curse. The freedom and
the flexibility and all the things that can be attractive,
you know, to get into real estate. As much as
those are blessings, they can be cursed if you don't,
if you don't have some self control and management skills
(35:44):
around what you're doing and when they can bite you.
Speaker 2 (35:47):
Yes.
Speaker 3 (35:47):
And I always tell people people be thinking just because
I'm a top producer agent that I don't.
Speaker 2 (35:52):
Work hard as I do. I thought the offer was
working until midnight last night.
Speaker 1 (35:57):
You don't look like it high it.
Speaker 3 (36:00):
Well, so I'm like, I still put into work. I
still have to put it in hours because the end
of the day, when you're entrepreneur, like it's we work
more than a nine.
Speaker 2 (36:09):
To five dude.
Speaker 3 (36:10):
Oh And people don't realize that. It's like they thinking, oh,
I'm work this amount of hours a day, like like
you probably gonna work on weekends. It's it's been many days.
Many times I went like two weeks without off day
and that's.
Speaker 1 (36:22):
And it's not uncommon, you know for that to happen.
And to your point, you know, I had an agent
that sent me an email or text last night.
Speaker 4 (36:29):
It was like after midnight. Now I heard it.
Speaker 1 (36:31):
I didn't jump out of bed because I figured it
probably wasn't my mom, It probably wasn't an emergency. But
but you know, there was something, you know, something there,
And like to your point, you were working at that time.
It doesn't mean you don't take advantage when you can
enjoy a day, you know, maybe the stars in the
moon a line and you don't have a lot of showings.
It doesn't mean and you should. That is one again,
it is a blessing of this field. But make no mistake,
(36:55):
there's there's a lot of days that you're going to
be working from sundown or sun to sundown.
Speaker 2 (37:02):
Yeah.
Speaker 1 (37:02):
Absolutely, Well, we've been talking to Jermaine Golden. He is
with Remax City Center. He's been our special guest today.
Anything else that you wanted to share before we rap
for today, anything else we didn't cover that. You want
to get out there?
Speaker 2 (37:15):
No, I think we pretty much covered a lot covered.
Speaker 1 (37:18):
We did cover a lot and it was a pleasure,
haven't you hear? You were a wonderful guest. And I
wish everybody could see the fantastic smile he has when
he talks about about you know, how he is helping
with generational wealth and educating and building his team. I mean,
you just light up when you when you talk, see
right there'ciated.
Speaker 4 (37:38):
So Jermaine.
Speaker 1 (37:39):
If people were listening and they might want to get
in touch with you, maybe they have some real estate
needs or they'd like to pick your brain on something.
Where's a good place for them to get in touch
with you.
Speaker 3 (37:47):
They could reach out to me on social media. My
name is ter Mangoa on Facebook, our Instagram, I am
mister Golden wilt And and they can always give me
a call at two four eight six three five six
seven two zero.
Speaker 4 (37:59):
And once you give that that number one more time.
Speaker 2 (38:01):
It is two four eight six three five six seven
two zero.
Speaker 1 (38:04):
Alrighty, And I got the luxury of seeing a picture
of mister Golden here. He's going to be on the
cover of Real Producers magazine. And he had a photo
shoot and he looks he looks like he should be.
Speaker 4 (38:14):
On a real estate shacky.
Speaker 2 (38:15):
Appreciate it.
Speaker 4 (38:16):
Yeah, congratulation, I appreciate that. Yeah.
Speaker 1 (38:19):
Well, thanks for our listeners today as well, and we
always enjoy having you along. It was great having Jermaine
Golden here as our guest today shared all sorts of
wonderful information. If you're somebody who's listening and you have
a current real estate need or maybe just a question,
don't hesitate to reach out to him. In the meantime,
We're happy to have you long and we look forward
to chatting with you again soon. We hope you enjoy
(38:40):
today's episode. Don't forget to subscribe, write a review, or
rate the show, as it helps us reach more people.
You can also follow us on Facebook and Instagram.
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