8/31 Featuring Christy Smallwood with Chrysaetos

8/31 Featuring Christy Smallwood with Chrysaetos

Episode Transcript

Speaker 1 (00:00):
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Speaker 2 (00:17):
Welcome to the Chamber Connection on Talk Radio ten eighty,
a program designed for small business owners, aspiring entrepreneurs, and
community members who are eager to learn more about the
intricacies of running a successful business, hosted each week by
the dedicated staff of the Chamber of Saint Matthews. Now
here's your host for this week, Virginia Heart. COO.

Speaker 3 (00:40):
Good afternoon, and welcome to the Chamber Connection. Like I said,
I'm Virginia Hart. I'm your host for today. Today in
the studio, we have with us Christy Smallwood. Christy Smallwood
owns multiple companies Egoize, Strategic Marketing, Chryseatos and e Catalyst.
Welcome Christy.

Speaker 4 (00:57):
Hi.

Speaker 3 (00:58):
This is kind of weird for us because we're really
good friends, so this is going to be really weird.
So let's just start off. You wear many hats, yes,
but let's just start off. Tell me a little bit
about your background and what inspired you to start your businesses.

Speaker 4 (01:11):
So my background includes at this point thirty years of
marketing and advertising experience as well as leadership development speaking,
I'm also an author and I have a lot of
that going on now. Back in two thousand and eight
and air quoting here the recession, I was one of

(01:32):
those fortunate ones in two thousand and nine that got
an opportunity to go do something different with my life,
and so it caused me to really think through things,
and I swore off marketing forever. And anybody who hears
that and has been in the marketing business knows exactly
where I'm going with this, because now I have a
marketing company because it was the thing I knew how
to do, and I just out of necessity, started in

(01:54):
freelancing and then eventually that turned into its own business.

Speaker 3 (01:58):
Okay, tell me a little bit about each of the
companies and how they all connect.

Speaker 4 (02:04):
So originally it started with egalized strategies and that housed
all of the things that I could do to help
support small business get to their next level, whatever that
level looks like. And it's all strategy first. With each
of these brands, it's strategy first. So what I did
recently on I say recently twenty eighteen nineteen, it goes quickly, it.

Speaker 5 (02:24):
Goes viberally fast.

Speaker 4 (02:26):
I actually separated the services into their separate brands, so
egalized strategic marketing we come in and we help create
those meaningful marketing activities to produce meaningful results. What that
means is we are doing strategy so that we know
how what are the objectives we're really trying to hit.
Do you need a bigger audience, do you need more conversions?

(02:48):
Do you need more retention in your customer base?

Speaker 5 (02:51):
All of that.

Speaker 4 (02:52):
Once we get into there, because it's usually a hot
entry point for businesses is to increase revenue, then we
can also see everything else going on in their business,
Like their people are their salesforce, regardless of what role
they may play in that business. They're also a brand representative.
Are they representing well? So when we look around at
the team, the team might need a little tweaking, a

(03:15):
little leveling up themselves how to get them to their
peak performance. That's the leadership development part, and so I
work with those executives to develop their strategy, to help
train their teams to develop that whole culture in that
and then we also discover that their salespeople can't quite
keep up with the demands or expectations of the strategy
of the business, and so a catalyst enters in to

(03:37):
be a support system for the salespeople.

Speaker 5 (03:40):
So being able to go.

Speaker 4 (03:42):
Out and prospect and do cold calls and tracking systems
and email campaigns specifically for that sales part of it.

Speaker 5 (03:50):
That's how this all blends together.

Speaker 3 (03:52):
One of the things that I will tell everybody to
Christie's also known as wonder Woman. Yes, so we will
talk about that throughout the show as well. So do
you want to explain wonder Woman.

Speaker 4 (04:06):
So wonder Woman has a long history with me, in
fact to my childhood, but then fast forward it became
one of those things of oh she likes wonder Woman.
And so when I was employed, my boss had give
me a gift and I was also married at that time,
and it was part of the It was not a joke,
but it was part of the deal of my ex

(04:26):
could go do the things that he wasn't really supposed
to do, and I could go get comics, and the
budget worked out those things.

Speaker 5 (04:34):
Without giving away too much stuff.

Speaker 4 (04:36):
So I started collecting books and then over time, once
I got out into business I had. I started a
business with a business partner and we geeked out over superheroes,
and it just exploded from there because that's when I
really started networking in the community, and because we were
such superhero geeks, I was wonder woman and it just

(04:58):
started fitting. And then of course everything I do, they're like,
you really are wonder woman. I'm like, truth is the
number one value for me, Like, don't lie to me.
I will find out. Like it's one of those things
very much. She and I are very much in sync
as far as her character and all that kind of stuff.
I don't I need to like stretch a few inches before.
I look a lot like her, but on the inside.

Speaker 3 (05:21):
And if you see Christy out in public, she's always
wearing red or blue.

Speaker 5 (05:25):
Yes, brand association.

Speaker 4 (05:26):
Personal branding is just as powerful as a business brand.

Speaker 3 (05:30):
So let's talk about that for a few minutes. Explain
personal branding to somebody.

Speaker 4 (05:35):
Sure you probably have heard people do business with people
they know, like and trust.

Speaker 5 (05:41):
Well, how do you get that faster?

Speaker 4 (05:44):
And a lot of it is psychology, like you need
to associate something with me so you'll remember me. And
that's like the first line of offense. Is how can
you remember me? My name is Christie of all things,
and people have called me Cindy Cynthia, like they'll get
the name mixed up because we're all ninety five percent
of us are bad at names. But if you remember

(06:07):
wonder Woman, who forgets what inner thirteen year old boy
ever forgets that?

Speaker 5 (06:13):
Right, she's gonna say it.

Speaker 4 (06:18):
And little girls always wanted to be wonder Woman, so
it's an iconic figure. And then they look at like
my features and they're like, oh, I can now associate that,
so that brand. All I do is continue to reinforce
through the colors I wear, my hairstyle, my my core
values of the business, anything that I can thread into

(06:39):
their people can see that and associate me with it.
You don't know how many gifts I've got from people
over the year. When a movie comes out or something
new comes out, They're like, Christy, have you seen this?

Speaker 2 (06:52):
Have you?

Speaker 5 (06:52):
And I'm like, this is fantastic.

Speaker 4 (06:54):
Plus it bleeds over into the things I'll come talk
to groups about because creating balance in the midst of
is all about taking that hero's journey that wonder Woman
goes on all the time, and how does she recalibrate,
Like we think that she's so amazing, but she also
has her own problems, so I'm able to thread her
and me interchangeably throughout all that. And personal branding with

(07:19):
all of that, it's the thing that creates that spark
of relationship with somebody that no matter where you go,
no matter what business I do, people want to be
a part of it. So no matter where you go,
if your personal brand is alive and people are retaining
the association, they will come to you wherever you go.

(07:42):
And just like we want people to associate with our
company brand because we want to build loyal customers with
the entire team, the culture and all that kind of stuff,
there is the power in the personal brand that no
matter what happens, as the future goes along, things change,
people will come.

Speaker 3 (07:58):
With you, true, true, and I will I will circle
this full circle because I met Christy in the chamber
world about ten ten years ago through her mom h.

Speaker 5 (08:10):
Through a whole other business.

Speaker 3 (08:12):
But the first thing that I remembered meeting Christy was
wonder woman because she was very color coded. I'm gonna
say it color coded, but it was very memorable and
easy to remember and like you said, people may not
remember your name, but they remember that association. And a
lot of times that association is a whole lot easier
to remember. Oh it's Christie Smallwood. O, it's Christie Smallwood.

(08:34):
It's Christie Smallwood yep is how many people in networking
say your name in their head three times so they
remember it.

Speaker 5 (08:39):
They don't have to do that, Nope, And I give
them permission.

Speaker 4 (08:43):
I'm like, you don't have to worry about my name,
just remember wonder woman, right, and they laugh. We've now
already shifted the energy and now we're building that fun relationship.

Speaker 3 (08:52):
Right, So let's shift gears just a little bit. Let's
talk about some of the biggest challenges you have seen
or you have faced in small businesses, especially having multiple businesses.

Speaker 4 (09:03):
Time management and I look, we all have the same
twenty four hours in a day.

Speaker 5 (09:09):
I get that concept, but how.

Speaker 4 (09:10):
We use those twenty four hours is very different amongst everybody.
My biggest challenge is both trying to do the details
while directing detail work and then like just balancing all
the plates that have to be spun, you know, and
throughout the day, I get tired. So there's also me.

(09:34):
I'm the only one to take care of me. I
don't have that support system in my house, but I
also don't have I don't have another mouth to feed
in my house, So that's a blessing. But that is
the biggest challenge, is managing all of the pieces and
the parts within the constraints of the time. And honestly,
it's perception. It will happen when it's supposed to happen.

(09:56):
And so that's my mental challenge because most of us
that own businesses want to grow those businesses and they
want them to grow like boom boom boom, boom boom.
We are very impatient people as entrepreneurs. I get that,
So setting my own expectations is also a big challenge.
Everything else I've just chalked up to logistics. It's a
problem that can be solved as you have come alongside

(10:19):
and be in my support. Just because Plan A didn't
work doesn't mean there's a BCDE. We'll get to klementop
if we have to. But the logistics is solvable. It's
what's going on in my head that's the biggest challenge.

Speaker 3 (10:33):
And I will say entrepreneurs to a lot of times
are visionaries which they can have that idea in their
head and they can see it, they just don't know
how to execute it. And that's when you have to
have the people that are in the details, that are
really good at the details, to help follow through with everything.

Speaker 4 (10:49):
And I feel very blessed that I'm both, you know,
especially when I have time to dive into just allowing
myself the space to think. That's when I get to
be creative and be the visionary. Whenever I'm hunker d
in and I'm doing details, like you personally have seen,
if I'm doing too much detail time, I turn grumpy
because I'm much better over your being created or guiding

(11:12):
people to be their own creative best self. That helps
the whole ecosystem of all of the businesses.

Speaker 3 (11:19):
And I think in small business too, that that balance
is really difficult to find. It takes a while, and
I know people think that they're it's going to happen
right away.

Speaker 4 (11:27):
It doesn't. Now there is actually I have discovered about myself.
It takes more discipline to create balance in my life
than it does.

Speaker 5 (11:34):
Just to let like the hustle take over.

Speaker 4 (11:37):
And when I do stop and say no, this helps
me feel more. The ebb and flow of it. It's
never going to be perfectly balanced, there is no such
a thing. But when you have that ebb and flow,
like the yin yang stuff going on, it's almo. And
I will say in my in my presentations, think of
it like an orchestra. There's part of that ensemble that

(12:02):
are going to take the melody then and then they
go to rhythm. Another part takes melody that's happening in
our own lives. And so how do I, on purpose
make sure I hear the clarinets and the trumpets to
settle down for a second, Like, how do I hear
all of the parts of my life in a perfect harmony.

(12:22):
That's taken a lot of discipline. I will agree with
the job world too, it's not a forty hour week.
It's tostally an eighty our week, especially having multiple companies. Yes,
and you can get burned out quickly. Very I have
a six week time frame. I've learned my own rhythm.
Every six weeks, I need to make sure I get

(12:42):
the hell out of touch, if you like, I just
got to get away from all of it. I can't
be around a computer screen or people. I get back
to nature. That's part of my rhythm. All right, all right,
stay tuned with us.

Speaker 3 (12:54):
We're going to be right back with more from Christy
Smallwood and multiple Businesses on Talk Radio ten eighty.

Speaker 1 (13:04):
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Speaker 6 (13:19):
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Speaker 7 (13:35):
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(13:57):
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Speaker 1 (14:03):
Dot com, host of the Small Business Success talk show,
author of Being Super, owner.

Speaker 5 (14:08):
Of multiple businesses.

Speaker 1 (14:10):
Is just a few things that make Christie Smallwood a
wonder woman. She is available to come share her expertise
with your group. Email her at Christy at Eagle Ice
Strategies dot biz.

Speaker 2 (14:20):
Thanks for listening to Talk Radio ten eighty.

Speaker 3 (14:24):
We are back with Christy Smallwood. We're gonna talk a
few minutes. Christy is an author, and we didn't discuss
that yet, but tell us a little bit about your
book and what you wrote and what it's all about.

Speaker 4 (14:35):
So Being Super is actually my second book. The first
one's out of print. It was a book about networking.
I'll revive it later. But Being Super is all about
how to apply the literary form of that hero's journey
to your own life so everything makes more sense. You
conquer complacency and ignite action is what it really does

(14:57):
for you, and that's that's what i' I present within
all of that, and Being Super for me has been
a labor of love for many years, and I'm actually
in the process of revising it to add a lot
more to the original concept, as well as adding the
villain's journey to it.

Speaker 3 (15:14):
So, yeah, well your journey has gotten longer. I don't
want to say that negatively, but you've been through different things,
you know when you first started writing the book, Oh you.

Speaker 5 (15:22):
Could say it. I'm now officially over fifty. Well so
am I. So we're okay.

Speaker 3 (15:29):
But you have life experiences that you didn't have ten
years ago, absolutely, and experiences in the business world that
you know, those humps and bumps that we hit as
small business owners can be tough.

Speaker 5 (15:39):
And it's not even just in the business. We forget.

Speaker 4 (15:43):
We forget and sometimes we do have to have those
people in our lives that have to remind us. You've
been in business mode the entire like. You need the
back to the balance, the harmony. You need to get
out of the business mode for a minute and just
go play, because we're secondary hearing you talk about business
like you have those people in your lives with that

(16:04):
the bumps and the humps.

Speaker 5 (16:05):
Man, I've lived two three lifetimes and ten years. It
feels like there's.

Speaker 4 (16:10):
A lot that goes into this, and of course with
it being super there is a little superhero twist to it,
so you get to learn about the storylines and origin
stories of some characters in there.

Speaker 3 (16:22):
So with tips and tricks, we're going to talk about
marketing for a second, because that's you're Baileywick and that's
where you came from. What can you give a new
person starting a business? What tip can you give them
in starting their business and getting their business out there?

Speaker 4 (16:38):
One really hone in on your target audience. Know the
people you are really helping, like so much so you
know how to navigate their house in the dark and
get to the refrigerator if.

Speaker 5 (16:49):
You were sleepwalking, like you go, can you know what's
in there?

Speaker 3 (16:54):
Like?

Speaker 4 (16:54):
You should know these people really, really well. They should
be like your best friend talking across the table. If
you don't know them that well and you're relying on
just numbers of demographics, you don't know enough to be
able to create the messaging, to know their problems, to
be able to present to them on a website, or
how do I engage them on social media? If you

(17:14):
don't know your people, you're going to get flat, flatline
on any marketing activity, so people number one, and then
to make sure you do have your basics of a.

Speaker 5 (17:24):
Digital footprint covered. And when I talk about.

Speaker 4 (17:27):
Basics, pick the target where your target audience is going
to have their eyeballs the most. Go get a presence
there on social Make sure you have your website, make
sure you have your Google business profile. Make sure you're
set up in at least those areas so that you
can be found because people will look for you or
what you have and you want to come up somewhere.

(17:49):
That's that digital frontprint. You need to make sure the
basics are their correct, up to date, all that kind
of stuff.

Speaker 3 (17:55):
We always tell people in the chamber world, know that
your information is correct, up to date constantly because it
constantly changes. Salespeople change. Make sure that all your information
out there is up to date.

Speaker 4 (18:08):
And I will say, like I'm getting ready to go
through this, it's going to be a nightmare details, So
I'm getting by people to help. I have been using
one calendar software and now I'm going to switch to
a different calendar software. Do you know how many links
of the previous right, all of those links that is

(18:29):
frick fracking everywhere. QR codes website, email, signatures, profiles, all
of that stuff has to go get changed because I'm
changing one platform, So you change one piece of information.

Speaker 5 (18:42):
You need to have keep a list.

Speaker 4 (18:44):
So whatever filing system you may use, whether it be
an actual paper binder, a filing system you know, good
old fashioned paper, or do find your digital filing system,
but keep all a list of everything that has to change.

Speaker 5 (18:58):
When you change something.

Speaker 4 (19:00):
That way, you're not missing out and people are griping
because they can't find you or it's wrong information they've
moved on to somebody else.

Speaker 5 (19:07):
You don't want to miss the opportunities. Never missed the opportunities.

Speaker 3 (19:11):
I'm going to circle back to the chamber for a
few minutes because Christy does sit on our board at
the Chamber of Saint Matthew. She like I said, she
wears many hats. And what we said about ten years ago,
we met through the chamber world.

Speaker 5 (19:24):
It's got to be more than that by now.

Speaker 3 (19:26):
Almost fourteen sixteen, maybe probably, But with that, I will
say I was not a confident networker when I first started.
My mother pushed me into the networking and the chamber industry.
That's honestly how I met Christy. But I will say
that that's the reason we met. But we have a

(19:48):
core group of people at our chamber and we all
say we're the family, and it really does mean something.
It's the support system. So I always tell everybody get connected,
whether it's our chamber or not, start with a chamber.
If you are a small business.

Speaker 4 (20:02):
Absolutely, and I so I also have the small Business
Success talk show right right, and I have.

Speaker 5 (20:10):
Spoke fairly highly of the chamber all the time.

Speaker 4 (20:12):
I always give a shout out to my chamber, and
I always tell people I'm like, if you are not
plugged into your local chamber, it is a turn key
way to start networking. Those people are there to help
you make those other connections. And our chamber we're really
good at just naturally pulling people along, yes, and because
we do want you to feel like you're part of

(20:35):
everything that we've got going on, and.

Speaker 5 (20:37):
Then of course secretly we want you to help with
everything going on. We need volunteers all the time.

Speaker 3 (20:44):
But I will also say for a small business, you know,
you look at big business and you see those border
directors and all those people sitting around that table making
a decision. If you use your chamber correctly, you will
have a board of directors because you have all these
advisors now that you can go to to ask questions,
to ask it, to ask help.

Speaker 4 (21:02):
I've received calls off and on throughout the years. This
is my second term as a board member for the Chamber,
and there's been random calls about how can.

Speaker 5 (21:11):
I participate better? Or I've had this situation? Who do
you know?

Speaker 2 (21:14):
Like?

Speaker 4 (21:15):
Being a Chamber resource is also important for me because
then I'm able to help other people grow their business
even when they don't need my services. It's an easy
avenue for me to be able to be helpful.

Speaker 3 (21:27):
So let's talk about your services. You said you separated
your services into three companies.

Speaker 5 (21:32):
What made you pivot that way? It was no your
target audience.

Speaker 4 (21:40):
It was easier for somebody I was talking to to
understand when they were separated. When I explained everything I
could do for you under egalized strategies period, it made
sense after I explained it. So then when I was
sit down, I was like, this is taking too long
for people.

Speaker 5 (21:58):
To get it. Oh what if? Like everybody needs little boxes?

Speaker 4 (22:04):
Right? I get that. I don't like it. I very direct.
I just want you to get it. But you don't.

Speaker 5 (22:11):
So here we go.

Speaker 4 (22:12):
I will try to do the best I can to
make it an easy button for you. So that's why
I separated it, because I needed to give my people
an easy button. They just need to come up, like
what do you need first? I need help with marketing,
I need I need to know what to do with
my life and my business. I need crusadoes, or I
just need my sales person to get more leads over here.

(22:33):
So which button are you going to press when you
come up to the big table.

Speaker 5 (22:38):
The easy button? The easy button.

Speaker 4 (22:42):
And I'm also you know, and I just added another
another business. They're based in Florida, and I'm a partner
in that business as well.

Speaker 5 (22:50):
And it's published.

Speaker 4 (22:51):
It's publishing, so whether it's for books and or stage,
we're doing production as well. So anything that requires a
director or public sure, that's what we got it. So
I now have a full breadth of businesses that provides
growth opportunities for a business owner and whatever services they
need to support.

Speaker 5 (23:11):
That is all along the way.

Speaker 3 (23:13):
What advice would you give someone looking to start their
own business? That's lots of prayer.

Speaker 4 (23:20):
Realistically, do your finances, dive deep into your budget, make
sure you are really good at living in a budget,
and make sure you have some capital set aside for
whenever hits the fan, because it will.

Speaker 5 (23:33):
It always does.

Speaker 4 (23:34):
There's going to be months that you don't have any
revenue coming in, and you need to be prepared for that.
So and I say that because that's not how I
did it.

Speaker 5 (23:43):
And it sucked. Don't do it the way I started.

Speaker 4 (23:48):
Even if it's like one take one month at a time,
but make sure you've got something to keep your basics
going in life, and that way it's gonna be.

Speaker 5 (23:57):
A lot less stress in your head.

Speaker 4 (23:59):
That would be the biggest piece of advice I could
give somebody starting out.

Speaker 3 (24:02):
So what plans do you all have for the future
on all of your businesses?

Speaker 4 (24:06):
Well, I realized a couple of weeks ago as I
was entering my birthday time and doing some reflection on life.

Speaker 5 (24:13):
I was reading through.

Speaker 4 (24:13):
Some of my journals and I hadn't realized until that
point because I thought things were getting crazy with why
am I adding another business?

Speaker 5 (24:19):
I'm like, still need these others.

Speaker 4 (24:21):
I noticed my note that I wrote to the universe,
if you will, one of my prayers was I would
love to have ten businesses that are at least a
million dollars or more, and I was like, oh, I'm
just at number four, just getting started.

Speaker 5 (24:38):
I'm on my way.

Speaker 4 (24:41):
So our plans really with Iron Pirates of the Publishing,
we've already got some things in the works. There's some
larger contracts with their recent book with Tiffany Epiphany, which
is an autism series, and very excited to see what
happens with that nationwide because we're starting to get picked
up about my own book.

Speaker 5 (25:01):
Through Iron Pirate Publishing and to see how that's going
to take shape. Eagle Eye with strategic.

Speaker 4 (25:07):
Marketing, we're actually looking at more educational opportunities for those solopreneurs,
smaller businesses, the micro businesses that still want to do
all their own work but want to want to be
able to be more confident about the decision making portion
of it. So we'll probably have more educational series with
that and then Crusados. I really just want to get

(25:28):
into those companies to help make a better human experience
by building better leaders.

Speaker 5 (25:34):
That's what we want to do. Ooh.

Speaker 3 (25:36):
This segues into my next question, which is really great.
Who is your biggest support system and mentor throughout your
journey you are, Okay, I didn't plan that question.

Speaker 4 (25:50):
Okay, so we'll start with you, Virginia, because you've always
been my absolute go to when my world collapses or
I feel like it is, and you're like, you're.

Speaker 3 (26:00):
Just just quit wanting to put your big girl painties
on and go on.

Speaker 4 (26:04):
Really it's you're overthinking it again. Okay, well how do
I not? So you're able to help get me to
like back off the ledge, which is huge. Your mom
was a huge mentor for me when I very when
I immediately started out because my old boss had said,
you know, kind of like I was gonna get black
bald or something, and she's like, oh, you mean that

(26:26):
nerdy guy?

Speaker 5 (26:27):
Does he still wear pocket printed?

Speaker 4 (26:29):
She went to high school with him, so totally shifted
the energy there. And really everybody that I've come in
contact with, I do treat as if I've learned I
can learn something from them. I haven't had an official
mentor locally, but I tap into other success mentors like

(26:49):
Darren Hardy and then a National Speaker Association.

Speaker 5 (26:52):
There is a plethora of peers in that I could
say peers now because I'm a part of it, ahead of.

Speaker 4 (26:58):
Me in this journey and they have been able to
pour into me as well.

Speaker 5 (27:02):
So I've just learned all that I can everywhere awesome.

Speaker 3 (27:05):
Well, I like to thank Christy Smallwood today with Egoized
Strategic Marketing, Chrysatos and e Catalyst. If you're interested in
to learning more information on the Chamber of Saint Matthews,
check us out on our website at Saint Matthews Chamber
dot com or find us on Facebook and LinkedIn.

Speaker 1 (27:25):
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