We had such an enlightening conversation with Subi about her digital marketing career and how leadership and training can build stronger sales teams that are equipped to respond successfully to today’s changing retail environment. A founding member of Women in Automotive, Subi is passionate about moving the industry forward by actively participating, challenging, and educating dealers on elevating culture, internal procedures, and the consumer experience.
Subi tells us about her journey working in automotive dealerships with positions as Internet Director and Director of Sales and E-Commerce; and how this valuable in-house experience helped her transition to a consultant on the vendor side. In her current position with Stream Companies, she is responsible for delivering products and services that help simplify data and turn intricate targeting segmentation into branding and marketing strategies for measurable results.
Subi believes in giving back, and she shares inspirational personal growth stories about how she went from being shy and content to finding her voice and power and how she learned to tune out the noise and rise above the chatter.
Subi Fernando Ghosh Senior Director of Dealer Strategy Stream Companies
Lessons you will learn from this podcast:
- How using data poorly can turn the consumer off and negate the power of technology
- Why your company’s culture is costing you sales, what leaders need to know
- Social & viral campaigns from successful brands that challenge like @wendys
- How social media is flipping the sales process on its head and how to adjust to the change
- The energy of a movement that is infusing diversity, opportunity, and fresh ideas into a male-dominated industry
- The right questions leaders need to ask and how to courageously act upon the answers
- How your region, your market, your people, and your customers are defining your brand
- How to go from pizza and rah-rah to a real company culture that affects sales
- Understanding search patterns for better customer engagement
- How setting intentions and themes for the year can help you channel energy and resources
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.