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July 30, 2025 • 13 mins
In this episode of Building Brownstown, Browns EVP and COO David Jenkins joins the show to discuss the business behind the new Huntington Bank Field in Brook Park. Jenkins explains how a $3 billion project of this scale gets funded. He also outlines the massive economic impact the project is expected to bring to Northeast Ohio, including thousands of jobs, major event potential, and a lasting boost to the region.

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Episode Transcript

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Speaker 1 (00:00):
Welcome back to Building Brownstown. Nathan's gerre very happy to
be joined by the COO of HASLM Sports Group, David Jenkins. Jenks,
it's great to have you here, and let's just kind
of go back to the beginning. Leading a project of
this magnitude and all the different facets that go into
bringing an enclosed stadium to Brook Park for the Cleveland Browns.

(00:22):
What was it like kind of spearheading this.

Speaker 2 (00:24):
You know, it's a massive responsibility, it's humbling, you know,
massive responsibility for the organization, for our team. And you know,
we said all along that we're working hard for the
opportunity to work really hard.

Speaker 3 (00:37):
Yep.

Speaker 2 (00:38):
And there's so many stakeholders involved. There's a public private
partnership which which is the key to making it all happen,
and the most important stakeholder is the fans. So what
are we doing. There's a great responsibility to deliver on
what we're saying we're going to deliver, and that's an
enhanced experience. It's a world class venue that's going to
have world class events. So it's a lot of pressure,

(01:01):
but we've got tremendous partners. We've got a great team.
I think The greatest qualitative thing outside of learning what
the community wants, is seeing our team galvanize and rally
around a transformational project that could have a great impact
on this community.

Speaker 1 (01:17):
Is it's a legacy project for this region, and it's
a very exciting thing. What went maybe how you thought
it was going to go, and what were some of
the big surprises that you were able to turn, you know,
challenges into successes.

Speaker 3 (01:30):
You know, if you let.

Speaker 2 (01:31):
It, it can be a tremendous roller coaster ride. I
bet by the day, by the hour. Even so, there's
so many pieces that had to happen to even just
enable the project. But I think it started with we
did a good job of defining what we wanted to be,
what we needed to fix that we couldn't fix on
the lake front, how do we develop a long term

(01:52):
solution for this building and for our fans? And then
we we did some We made some great hires in
our partners Hka the architect, Mortensen and de Geronimo the
construction manager. They worked hand in hand since day one
together and that kept us on budget. The three most
important things really from a building perspective are on time,

(02:14):
on budget, and on design intent. So that's what's been
our focus. And then there's this whole other piece of
the economic equation. So how do you get the state
on board with Lynchpin funding what's happening locally? What you know,
people ask what can a small municipality like brook Park do?
How could they even enable something like this? So working
through all those pieces and being at the table as

(02:35):
a thought partner with these other stakeholders has really given
this the best chance of success.

Speaker 3 (02:39):
I'm going to go back to your first ants.

Speaker 1 (02:40):
You talked about that this is a private public partnership
and in terms of private investment, it is massive. There
are so many misconceptions out there about how this is
actually going to be paid. Can you clear the air
on how this is actually going to be funded?

Speaker 2 (02:55):
I'll try, because, like you said, there's a lot of
you know, misconceptions, misperceptions, mistruth. Look, just to take a
step back, this is a three to three and a
half billion dollar project. The scale and the speed at
which it's all going to come together. So by by
twenty twenty nine, we're going to have a stadium open
along with phase one of the mixed use development. It's
going to be a Matt, it's this three hundred or

(03:15):
three billion dollar project. So look, public private partnership is
the key. The scale of this thing is so massive
it's hard for one party to take it on themselves.
So the lynchpin funding we've been calling it is this
six hundred million dollar performance grant that the state budget
on June thirty thirtieth included two point four billion dollar stadium.

(03:36):
Half of that we're proposing comes from US plus the overrun,
so one point two billion of private funding. The other
half we've asked all along has been six hundred million
dollars from the state, which was granted on June thirtieth
within the state's budget. That's they're calling that a performance grant.
The key to that six hundred million is we're going
to generate over three billion dollars of tax revenues over

(03:58):
the thirty year least life the lease to pay back
that six hundred million, so substantial return for the state
on their investment. The other six hundred million locally right
now is roughly three hundred million dollars from brook Park,
and that's really paid back with the incremental or new

(04:18):
tax revenues generated within brook Park, So admissions taxes, income taxes,
et cetera. And then there's this other three hundred million
that gets talked a lot about, which is we've asked
the county the most efficient use of tax dollars generated
is to leverage the county's balance sheet their credit worthiness
to issue the bonds. To date, they've obviously said that

(04:41):
they don't want to participate, so we are preparing to go.
But make no mistake, the most efficient and the best
outcome for the community is to have the county to participate.

Speaker 3 (04:49):
And if they don't has thems are going to put
correct money.

Speaker 2 (04:54):
But their participation creates the most excess or unused tax
revenues that could be used for other community initiatives.

Speaker 3 (05:01):
So we certainly hope that that is the ultimate solution.

Speaker 2 (05:04):
Still a willingness to get to the table and talk
about it and find the right solution.

Speaker 1 (05:08):
All right, excellent, So as we move forward this we
got fans who are very excited, obviously about the fact
that we're going to have this enclosed stadium, the enclosed
Huntington Bank Field in brook Park. We've talked already about
you know, some of the things that will be there,
the wall for the dog Pound, you know, from the
floor to the roof and those exciting things. What is
it going to look like when fans actually want to
get into that building. Let's start with our existing season

(05:29):
ticket holders. How's that process going to look for them?
To take what they've got now and try to replicate
that or enhance that better that and you know, seats
are closer to the field than they will be in
any other stadium on planet Earth. How do they go
about continuing their support of the Cleveland Browns and being
in that building.

Speaker 2 (05:44):
So one of the greatest chance is to stay involved
with us for the next few years. But as we
go on sale next year, existing season ticket members will
have first priority on new products. So we'll work with
our season ticket member reps along with our season ticket
members to to find the product that works for them.

Speaker 3 (06:02):
Well.

Speaker 2 (06:02):
We will have a wide range of products and price points.
So we're really excited about what a new building, a
clean slate, being able to design something for everybody can do.

Speaker 1 (06:12):
And then if there are people that say, you know
what I want to jump in in twenty twenty nine,
that's what I'm going to start new building all that excitement,
what will the process look like for people who are
not existing season ticket holders when we move the enclosed stadium, So.

Speaker 2 (06:26):
We'll give priority, like I said, to season ticket members,
and once all of that has been so we have
over twenty thousand season ticket members buying today, sixty thousand,
sixty four thousand season tickets. Once they've had their chance,
then others can get in line.

Speaker 1 (06:40):
So so basically, get in now, get it out so
that you can get into the building when it's there
for people who are curious about you know, we have
so much technology. We've seen the renderings, and we've seen
kind of these computer models and the flyovers and all
of that that looks so cool. Will there be an
opportunity for people to get virtual views to say this
is what it's actually going to look like inside the
building at this seat as they kind of start to

(07:02):
make these decisions.

Speaker 2 (07:03):
Yeah, so we're actually using tech now and designing the building.
So the architects have a virtual reality sort of technology
right now that they can show us what they're designing.
So we can fly through the stadium today. We'll be
opening a year from now a sales center right here
as part of our pre expansion project that people interested
in the new building can come to they can see

(07:25):
the technology, they can see the products we're offering, and
you get a real sense of the building. It's really
fun right now to have our architects walk us through
it because you really start to feel the scale of
the concourses and the experiences of the new products. So
it's going to be first class. We're really excited.

Speaker 1 (07:42):
Excited for the fans to actually get to experience it
because part of going to a game is you want
to support your team, and now you're going to have
the ability to feel like you're outdoors with the roof
and the sunlight still coming.

Speaker 3 (07:52):
In, but you're going to be comfortable.

Speaker 1 (07:54):
You are going to have first class food, big concourses,
closed seats, all of those things that I think we
will only enhance what has been one of the great
home field advantages in the national football leage. It's only
going to be enhanced, and I think people are going
to be having the time of their lives there.

Speaker 2 (08:08):
It absolutely is going to be enhanced. You know, and
you've heard us, you know this. We talk about three
things as an organizational mission. We want to win consistently,
and we know we have a lot of work to do,
and that's the single greatest thing we can do for
our fans is to win consistently. The second greatest thing
we can do is build them a home worthiness worthy
of their fandom. So and then the third thing is

(08:31):
get back to the community. There's nothing we can do
that touches those three priorities more than this building. And
we're just so excited about what it's going to be
when we open that thing in twenty twenty nine.

Speaker 1 (08:41):
So you mentioned kind of at the beginning any touch
community right there, which is what I want to ask
you about, is this is the biggest investment in the
history of this region. When you put the whole project
in together. There's going to be a ton of private
money coming from has some sports group to make this happen.
What are the economic benefits that you see kind of
beyond the Sundays right in there going to be so
many more events that are going to be able to

(09:01):
be brought here, Big events that are going to be
able to brought here. But just for this region to
have what is truly for a time, this is going
to be the greatest stadium on planet Earth. I mean,
that's just what it's going to be to have that
here in Northeast Ohio. And then what kind of that ripple,
which a massive ripple is going to have for the
surrounding communities.

Speaker 2 (09:22):
There's the quantitative measure of what this building can do,
and that's the six thousand construction jobs, it's the five
thousand permanent jobs, it's the one point three billion dollars
of annual economic impact. It's going to drive for this region,
the protected experience, it's the home field advantage, it's the
source of pride for this community. And then when you
put those two things together, it's going to bring events
to this community that we've never thought of. Even having

(09:45):
a sea of parking around the building allows you one
more economic lever to attract that major concert or to
attract that major event. So we're thinking long term about
how we maximize the use of the new Huntington Bank
Field and drive experiences for the entire community. So we
had three major events last year at the current stadium.

(10:06):
We had a Billy Joel Cancert, we had the Rolling Stones,
and then we had the WWE SummerSlam. Eighty five percent
of the attendees across those three events it was their
first time coming to the building, So it proves that
you can do more than just sports. You can do
more than just football in these stadiums, and you can
drive real usage that affects the entire community.

Speaker 1 (10:28):
It's bringing money into the region for all the people
coming in for these events. You mentioned a point of
pride I always think about and this is just me
and I talked about it with the HASLMS.

Speaker 3 (10:36):
And obviously with j W and Whitney as well.

Speaker 1 (10:37):
But when you fly into a city like they you
fly into LA and you fly right by Sofi, it
catches your eye.

Speaker 3 (10:43):
You're like, WHOA, that is awesome.

Speaker 1 (10:45):
I know everybody wanted it to be downtown, it ended
up not being feasible. I think the fact that it's
going to be there when people fly in and fly
out of this city and they see that stadium, when
you flying back home, and you're like, yeah, that's our stadium.
We're going to have all these big events here. We're
gonna have great Brown games, playoff games, hopefully all of it.
I think that's so cool. I think that's one of
the neatest things about this.

Speaker 2 (11:05):
It's the first thing you see when you fly in
the Cleveland. It's the last thing you see when you
fly out and it's surrounded by twelve hundred departments, several
hundred thousand feet of retail, experiential retail, it's surrounded by activity,
and it's lights on at night. So there's going to
be a lot of attractiveness to it. And again, it

(11:26):
needs to be a source of pride for this community.

Speaker 1 (11:29):
So a lot of hard work was done to get
this point. You said, Now the real hard work starts
kind of take us top level through what are the
next few years going to look like? To get to
opening day twenty twenty nine, the doors open and people
are flooding in first, it's going.

Speaker 2 (11:43):
To be a grind. So right now we're in schematic
design that's taken the beautiful vision and turning it into
architectural drawings that you can then price out and say
are we on budget and how long is it going
to take and where do we source this material, et cetera.
Then we'll take the next advanced step, which is basically
construction drawings. So there's a whole drawing process that'll happen

(12:07):
that'll coincide with us starting to move dirt hopefully this fall,
truly breaking ground next spring, and then about a year
after that the mixed use development stuff will start, so
there's a lot of moving pieces. We've got a lot
of great teammates and great experts service providers working with us,
but a ton of work to do to deliver on

(12:27):
Hopefully we'll be done by June of twenty nine. We
can open this summer with some a concert series or
a series of concerts, work out some kinks, because the
last thing you can do, you want to do, is
have parking network or traffic nec work. So we've got
to get it all right. So that's what we're spending
a lot of time on right now.

Speaker 1 (12:47):
It's exciting, it feels like a lot of time, but
it's probably very little time. Every day absolutely is going
to matter. Just want to kind of touch right back
on the fans as we close this thing out here.
You mentioned that there's going to be a center in
the pre expansion where people can come and learn about this.
Should fans be on the look for communications and obviously
season ticket members are going to get that regular communication

(13:07):
just about kind of how things are going and then
what it's going to look like to get them in
that building supporting their Cleveland Browns.

Speaker 2 (13:14):
So we currently have a microsite on Cleveland Browns dot
com and then they'll be hearing for them us shortly,
and they can certainly always reach out to us and
to their season ticket member representatives, and we'll have plenty
of information available.

Speaker 3 (13:25):
It's exciting. Man, can't wait, can't wait.

Speaker 1 (13:27):
Thank you so much for the time and good luck
as we kind of turn what has been a concept,
what has been a vision, into reality.

Speaker 3 (13:34):
Thank you, Nathan,
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