E4: “You can’t just scare people into action”

This week on the podcast, John Kotcher, Ph.D, a Research Assistant Professor at George Mason University’s Center for Climate Change Communication, where he conducts research on science and risk communication. We speak about the role of academic research in furthering advocacy and informing best practices to communicate climate change in a way that does not aim to scare people, but rather mobilize them into action. Climate change perceptions have shifted dramatically among Americans in the past five years, with a double-digit increase in the perception of this as an important issue. The next step, is how to translate that concern to political action.

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