November 12, 2020 • 54 mins
Insights into human psychology have provided the climate movement with a wealth of information about how different demographics interpret, process, and behave in regards to messaging and communication strategies. In this episode, we talk with Dr. Mathew Goldberg about his work at Yale’s Program on Climate Change Communication, his research on message persuasion and fossil fuel money in politics; and his insight into how we can better integrate knowledge of human psychology to strengthen support for climate action.
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