Gen Z have been shaped by recessions, the pandemic, geopolitical instability, not to mention financial insecurity and world changing technology.
That's the finding of the Edelman Gen Z Lab as told to me by the leader of the project Jackie Cooper. Most powerfully she explains that Gen Z's have a 'visceral need for safety' - that's financial, social, cultural and even physical.
They respond to fear by asking questions and wanting to be heard, which older generations often misread as entitlement or disrespect for hierarchy.
Politically, Gen Z is fragmented. Younger Gen Zs, especially boys/young men, are leaning more conservative and drawn to strong-man archetypes; older Gen Zs, shaped by Obama / BLM, are more idealistic about progressive politics. Algorithms and “TikTok-isation” amplify those splits.
I was blown away to see Jackie Cooper from Edelman talk about the research that the company has done to understand the new generation of workers entering the workplace - I think you'll love this discussion.
Full transcript on the website.
Sign up to the Make Work Better newsletter or check out the best ever episodes at the website.
Eat Sleep Work Repeat is made and hosted by Bruce Daisley.
Hosted on Acast. See acast.com/privacy for more information.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.