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August 4, 2025 39 mins

In this episode, we dive into one of the most shocking truths about our modern food supply with Dr. Tera Fazzino, associate director at the KU Center for Addiction Research. What if we told you that the same tobacco companies that engineered cigarettes to be addictive also helped shape the foods you crave the most? From hyper-palatable snacks to sugary drinks, we unpack how these foods hijack your brain’s reward system—and why it’s so hard to stop eating them. Dr. Fazzino reveals the documented connection between Big Tobacco and Big Food, and why our current food environment might be more manipulated than we think. If you've ever felt like certain foods are literally irresistible, this episode will change the way you see your pantry.

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