Crabby: If you are angry at the Sydney Sweeny ad for American Eagle jeans, that's a YOU problem...........

If you are angry at the Sydney Sweeny ad for American Eagle jeans, that's a YOU problem...........

Sydney Sweeney Under Fire After Controversial American Eagle Ad Campaign

The label’s latest advertising campaign has been setting social networks ablaze, and not just because it features the Euphoria actor in a tight tank top. Called “Sydney Sweeney Has Great Jeans,” it’s based around a play on words that may seem harmless—but has been criticized by onlookers who see a sinister message lurking beneath the pun.

One ad from the autumn campaign shows Sweeney leaning over the engine of her Ford Mustang. She slams the hood and wipes her hands on the back of her jeans—not without a close-up from the cameraman—before settling behind the wheel and disappearing. A second begins with Sweeney speaking about her “jeans” as the camera slowly pans down to her cleavage, before she reprimands it with a smiling “Hey, eyes up here!” The series’ most criticized ad shows the actor reclining on a couch as she squirms while fastening her pants and murmuring, “Genes are passed down from parents to offspring, often determining traits like hair color, personality, and even eye color. My genes are blue.” Then a male narrator concludes, “Sydney Sweeney has great jeans.”

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