August 26, 2025 • 6 mins
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
The Cracker Barrel. They revealed their new redesigned logo last
week's part of their broader rebranding, but they removed the
barrel and the man along with the phrase old country
store from the logo, and people are really upset that
Uncle Herschel was that his name with.
Speaker 2 (00:18):
The guy's name, the guys sitting on the chair with
the barrel in front of Okay, so a couple things
with this, By the way, it's like had massive impact
on Cracker Barrel. They they the stock was down almost
one hundred million dollars in one day, and people are outraged. Now,
a couple things with this. First of all, why did
they change the logo? Like, I don't understand what I mean,
(00:44):
there's nothing about this logo that is big or bold
or impressive or you know, it's not. It's like, I
don't even understand why they went to all this effort
to do this.
Speaker 1 (00:55):
They're trying to modernize their brand, but why.
Speaker 3 (00:58):
Cracker Barrel seems like it's sort of as a built.
Speaker 1 (01:00):
In kind of how does its thing already?
Speaker 2 (01:02):
It just does what it does, right, so you don't
you don't really have to do any I mean, I'm
not saying you never have to do anything. But I'm
saying in terms of the core thing of what we do,
it just seemed like there was a large risk and
no reward.
Speaker 1 (01:20):
Yeah, they removed the personality from it, right sure, And
there's what makes it different unique.
Speaker 2 (01:26):
And there's also this at plays like Cracker Barrel, I
think a big part of it is comfort that you
will go to the Cracker Barrel and you will have
the same sort of experience that you add as a
depending on your age as a child or that if
you're an older adult you had as a younger adult,
and generations experienced the same thing.
Speaker 3 (01:44):
Together, right Like, it just sort of does that thing.
Speaker 2 (01:48):
And messing with the logos seems like just a disastrous
way to upset the feeling of the restaurant itself.
Speaker 3 (01:57):
So why would you do it?
Speaker 1 (01:58):
Yeah? This really cause so much attention. And that's like
why this time? Because this is the fifth logo change
in the company's history.
Speaker 3 (02:08):
They've done this before. Do you say when the last
one was?
Speaker 2 (02:11):
No, I don't have that because I don't recall I
mean this current logo.
Speaker 3 (02:15):
I bet keV.
Speaker 2 (02:16):
If you were to look up history of Cracker Barrel
logo change.
Speaker 3 (02:20):
Change, see the evolution over time. Let me see it.
I'll do in real time.
Speaker 2 (02:25):
History of Cracker Barrel logo.
Speaker 1 (02:32):
Cracker Barrel was founded in nineteen sixty nine. They have
six hundred and sixty locations across the US. So they
put on a message yesterday and they reaffirmed their commitment
to comfort, community and country hospitality, and they said, we
know we don't always get everything right the first time. However,
they do want to preserve some of their traditions, like
(02:54):
the rocking chairs on the porch, the fireplaces, the peg games,
the country store antiques, and some of their signature menu items.
And they do say that Uncle Herschel, who's the character
from the old logo, He's going to appear on the
menus and still in stores.
Speaker 3 (03:09):
I got, I got Okay, I got him.
Speaker 1 (03:11):
You got the history?
Speaker 3 (03:12):
Yeah, this logo chair, that's amazing. How did you do?
Speaker 2 (03:16):
I mean it looks like okay, so from sixty nine
to seventy seven, there was no guy. It was just
like block lettering, and then the guy shows up in
seventy seven, and the guy has been a part of
everything until.
Speaker 1 (03:30):
Since seventy seven.
Speaker 2 (03:31):
Now, okay, now the only thing that I see different
is like the font of the cracker barrel, like seventy
seven to six, so thirty years there was no change,
and then they've changed, like the font a little bit,
like the both of the old country store and then
the thing around the cracker barrel. But the guy has
(03:51):
been a part of it since seventy seven, so you're
going on fifty years of the guy being there being
the central part of the of the all right, So
that's one side of it, Like why would you touch
the thing if something's not working in your restaurant, it's
not the guy, Like nobody was the logo nobody's driving
down the interstate was like, well maybe, but Uncle Herschel's there,
(04:11):
so we kind of tired of him, like nobody was
going to do that. That's horrible. The other thing, though, is,
and this infuriates me. I wish people were this angry
about their government.
Speaker 1 (04:21):
Right. So many people are outraged by this. And I
saw somebody comment on social media the other day, I
just don't have the time to care about the cracker
barrel logo.
Speaker 2 (04:30):
Well, no, and why and like why would you write
either you? Like, I mean, ultimately you can either eat
there or not. You can opt in or opt out
of cracker barrel. Choice is yours. You can't opt in
or opt out of the government. The same argument that
I've had for years, which is, if some well meaning
high school kids screws up your order in the Taco
Bell drive through line, people sprint to the tawny chatterboard
and talk about how Aaron who is a sophomore has
(04:54):
ruined your evening, but they won't say one damn word
about the just too numerous to abuses of government like
what like I've never understood this about things that drive
people that are are largely irrelevant, like cracker barrel is
mostly irrelevant to your daily existence. I mean unless you
used to spend every Christmas and Thanksgiving getting you know,
(05:17):
a curbside order at the cracker barrel Like what what actual?
I mean, sure you have memories there, but there's nothing
about that logo changing that will would ultimately alter your existence.
Government uses you, abuses you, lies, do you, manipulates you,
takes from you, give takes the money from you and
gives it to their cronies and their and their buddies
and their donors. And you're not going to say a
(05:39):
word about that. But you're gonna move heaven and Earth
over the cracker barrel logo. What the heck casey?
Speaker 1 (05:45):
I think because the cracker barrel logo is easy to understand.
Speaker 3 (05:50):
You can see so.
Speaker 2 (05:51):
Is legalized theft by the government.
Speaker 1 (05:53):
But people don't think that. They feel like there's nothing
that I can do. I mean, you vote, it doesn't matter.
You think you're voting conservative, you vote read, you vote Republican,
you're still paying higher taxes. But with the cracker barrel logo,
you can look at it and say, I like that.
I don't like that.
Speaker 3 (06:16):
Really that's it.
Speaker 2 (06:17):
I mean, we really do think it's that some point
we once were so motivated about good government we went
to war over it. In fact, we've actually done that
twice in our nation's history in terms of on this soil,
gone to war twice over at both the Revolution and
civil wars. But now we can't even get people, we
get people more angry about the logo, said, well, you
(06:38):
have a choice.
Speaker 1 (06:39):
To opt in or opt out of cracker barrel. When
it comes to government, you don't have a choice to
opt out.
The Cracker Barrel. They revealed their new redesigned logo last
week's part of their broader rebranding, but they removed the
barrel and the man along with the phrase old country
store from the logo, and people are really upset that
Uncle Herschel was that his name with.
Speaker 2 (00:18):
The guy's name, the guys sitting on the chair with
the barrel in front of Okay, so a couple things
with this, By the way, it's like had massive impact
on Cracker Barrel. They they the stock was down almost
one hundred million dollars in one day, and people are outraged. Now,
a couple things with this. First of all, why did
they change the logo? Like, I don't understand what I mean,
(00:44):
there's nothing about this logo that is big or bold
or impressive or you know, it's not. It's like, I
don't even understand why they went to all this effort
to do this.
Speaker 1 (00:55):
They're trying to modernize their brand, but why.
Speaker 3 (00:58):
Cracker Barrel seems like it's sort of as a built.
Speaker 1 (01:00):
In kind of how does its thing already?
Speaker 2 (01:02):
It just does what it does, right, so you don't
you don't really have to do any I mean, I'm
not saying you never have to do anything. But I'm
saying in terms of the core thing of what we do,
it just seemed like there was a large risk and
no reward.
Speaker 1 (01:20):
Yeah, they removed the personality from it, right sure, And
there's what makes it different unique.
Speaker 2 (01:26):
And there's also this at plays like Cracker Barrel, I
think a big part of it is comfort that you
will go to the Cracker Barrel and you will have
the same sort of experience that you add as a
depending on your age as a child or that if
you're an older adult you had as a younger adult,
and generations experienced the same thing.
Speaker 3 (01:44):
Together, right Like, it just sort of does that thing.
Speaker 2 (01:48):
And messing with the logos seems like just a disastrous
way to upset the feeling of the restaurant itself.
Speaker 3 (01:57):
So why would you do it?
Speaker 1 (01:58):
Yeah? This really cause so much attention. And that's like
why this time? Because this is the fifth logo change
in the company's history.
Speaker 3 (02:08):
They've done this before. Do you say when the last
one was?
Speaker 2 (02:11):
No, I don't have that because I don't recall I
mean this current logo.
Speaker 3 (02:15):
I bet keV.
Speaker 2 (02:16):
If you were to look up history of Cracker Barrel
logo change.
Speaker 3 (02:20):
Change, see the evolution over time. Let me see it.
I'll do in real time.
Speaker 2 (02:25):
History of Cracker Barrel logo.
Speaker 1 (02:32):
Cracker Barrel was founded in nineteen sixty nine. They have
six hundred and sixty locations across the US. So they
put on a message yesterday and they reaffirmed their commitment
to comfort, community and country hospitality, and they said, we
know we don't always get everything right the first time. However,
they do want to preserve some of their traditions, like
(02:54):
the rocking chairs on the porch, the fireplaces, the peg games,
the country store antiques, and some of their signature menu items.
And they do say that Uncle Herschel, who's the character
from the old logo, He's going to appear on the
menus and still in stores.
Speaker 3 (03:09):
I got, I got Okay, I got him.
Speaker 1 (03:11):
You got the history?
Speaker 3 (03:12):
Yeah, this logo chair, that's amazing. How did you do?
Speaker 2 (03:16):
I mean it looks like okay, so from sixty nine
to seventy seven, there was no guy. It was just
like block lettering, and then the guy shows up in
seventy seven, and the guy has been a part of
everything until.
Speaker 1 (03:30):
Since seventy seven.
Speaker 2 (03:31):
Now, okay, now the only thing that I see different
is like the font of the cracker barrel, like seventy
seven to six, so thirty years there was no change,
and then they've changed, like the font a little bit,
like the both of the old country store and then
the thing around the cracker barrel. But the guy has
(03:51):
been a part of it since seventy seven, so you're
going on fifty years of the guy being there being
the central part of the of the all right, So
that's one side of it, Like why would you touch
the thing if something's not working in your restaurant, it's
not the guy, Like nobody was the logo nobody's driving
down the interstate was like, well maybe, but Uncle Herschel's there,
(04:11):
so we kind of tired of him, like nobody was
going to do that. That's horrible. The other thing, though, is,
and this infuriates me. I wish people were this angry
about their government.
Speaker 1 (04:21):
Right. So many people are outraged by this. And I
saw somebody comment on social media the other day, I
just don't have the time to care about the cracker
barrel logo.
Speaker 2 (04:30):
Well, no, and why and like why would you write
either you? Like, I mean, ultimately you can either eat
there or not. You can opt in or opt out
of cracker barrel. Choice is yours. You can't opt in
or opt out of the government. The same argument that
I've had for years, which is, if some well meaning
high school kids screws up your order in the Taco
Bell drive through line, people sprint to the tawny chatterboard
and talk about how Aaron who is a sophomore has
(04:54):
ruined your evening, but they won't say one damn word
about the just too numerous to abuses of government like
what like I've never understood this about things that drive
people that are are largely irrelevant, like cracker barrel is
mostly irrelevant to your daily existence. I mean unless you
used to spend every Christmas and Thanksgiving getting you know,
(05:17):
a curbside order at the cracker barrel Like what what actual?
I mean, sure you have memories there, but there's nothing
about that logo changing that will would ultimately alter your existence.
Government uses you, abuses you, lies, do you, manipulates you,
takes from you, give takes the money from you and
gives it to their cronies and their and their buddies
and their donors. And you're not going to say a
(05:39):
word about that. But you're gonna move heaven and Earth
over the cracker barrel logo. What the heck casey?
Speaker 1 (05:45):
I think because the cracker barrel logo is easy to understand.
Speaker 3 (05:50):
You can see so.
Speaker 2 (05:51):
Is legalized theft by the government.
Speaker 1 (05:53):
But people don't think that. They feel like there's nothing
that I can do. I mean, you vote, it doesn't matter.
You think you're voting conservative, you vote read, you vote Republican,
you're still paying higher taxes. But with the cracker barrel logo,
you can look at it and say, I like that.
I don't like that.
Speaker 3 (06:16):
Really that's it.
Speaker 2 (06:17):
I mean, we really do think it's that some point
we once were so motivated about good government we went
to war over it. In fact, we've actually done that
twice in our nation's history in terms of on this soil,
gone to war twice over at both the Revolution and
civil wars. But now we can't even get people, we
get people more angry about the logo, said, well, you
(06:38):
have a choice.
Speaker 1 (06:39):
To opt in or opt out of cracker barrel. When
it comes to government, you don't have a choice to
opt out.
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