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March 2, 2025 34 mins
Breakthrough Copywriting: How to Generate Quick Cash with the Written Word. In this book, you’ll learn how direct marketers shatter sales records with the written word.  Many people find copywriting confusing. But Breakthrough Copywriting: How to Make Quick Cash with the Written Word, makes it simple—by breaking everything down into a clear, step-by-step process.  There’s something for everyone. New copywriters will get a complete toolkit. Experienced marketers will benefit from new strategies and tactics.  You’ll discover:• How to build a powerful sales message that makes money • Secrets of headlines that all but force prospects to read your message • Easy shortcuts to creating profitable bullet points • Negative optism: a revolutionary new way to create empathy with prospects • Stories that boost sales—how to write them, step-by-step • Insider secrets for “amping up” the emotional power of your copy • How to put it all together to build trust in prospects and close the sale  Whether you are a freelance copywriter, an entrepreneur, or a marketing professional, you’ll get tips, tools and templates to easily make the written word produce a lot more sales for you.Breakthrough Copywriting: How to Generate Quick Cash With the Written Word: Visit https://www.amazon.com/dp/B00IAAQLXM About David I’m David Garfinkel. I help individuals and groups make their advertising more effective. People and organizations get the most from working with me, when they are familiar and comfortable with direct marketing methods. I’ve helped copywriters and businesses in more than 100 industries increase profits. My book Breakthrough Copywriting is a #1 Bestseller on Amazon. Way back in 2004, I created and published the first widely used set of Copywriting Templates. Since 1993, sales letters I’ve written have brought in as much as $40 million to one business. These days, I don’t write that often for clients, though. My main client work is coaching professional copywriters, business owners, and in-house copywriters for organizations. Many of my professional copywriter clients have reached the top of their respective fields. Businesses I’ve worked with have added millions of dollars to their bottom lines. Clients like my style because I personalize coaching for each person I work with, based on how they learn most easily and quickly. One of my most successful clients, Chris Haddad, says: “I don’t know how he does it, but David Garfinkel’s got an almost magical knack for boiling down tough and brainy marketing and business concepts into easy chunks that anyone can understand… and take immediate action on.” Disclosure: I don’t always know how I do it, either. But I hear different versions of Chris’s kind words from others, all the time. On the large-organization side of my business, I’ve consulted to publishers like Time-Life Books and Agora Financial. With Agora, I’ve participated in more than 100 large- and small-group copy-critique calls and webinars—and led some of those myself. Business publications that have featured me include The Wall Street Journal, Entrepreneur Magazine, Sales and Marketing Management, International Business Magazine, and Fast Company. Before I started my copywriting career, I was San Francisco Bureau Chief for McGraw-Hill’s World News Service. As a longtime fan of screenwriting methods, I’ve discovered some Hollywood techniques are very useful in adding color, and what I call “eyeball glue,” to your copy. Also… I’m a musician and composer. No symphonies or operas, though. I write, play, and sing light-hearted songs. And I’m a partner in an advertising jingle company. My formal education: I got my Bachelor’s Degree in French a long time ago. Much more recently, I got a Master’s in Education, and a graduate certificate in Evidence-Based Coaching. Informally: I’m learning new and better ways to do things, all the time! So… there you have it.
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