In this week’s episode, I sat down for a beauty tell-all with beauty veterans Jill and Carlene of the Breaking Beauty Podcast. During our conversation, Jill and Carlene discussed their pre-podcast careers in broadcasting and editorial, which informed their approach to Breaking Beauty. It was such a great opportunity to learn about how they developed the podcast and came together to tell behind-the-scenes beauty stories. We talked about how the role of the influencer, marketing, and even podcasting has changed since their launch in 2017. Jill and Carlene shared the truth behind manufacturing costs, the future of beauty, and why marketing founders is almost as important as marketing the product.
Tune in as we discuss:
- The realities of the cost of manufacturing beauty products
- Which beauty biotech innovations are worth the cost
- The immense power of beauty influencers and cosmetic scientists
- What beauty products they’re most excited about
- Why it's so hard for brands and consumers to move away from “anti-aging” language
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Products Mentioned:
- essie To The Rescue UV Gel Damage Nail Repair Treatment
- Prequel Facial Gleanser Cleanser
- (plated) INTENSE Serum
- K18 Leave-In Molecular Repair Hair Mask
- Eighth Day Regenerative Serum
- iNNBEAUTY Extreme Cream Refillable Moisturizer
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