300 Taylor Swift’s Podcast Impact, $100M+ Libsyn Payouts, and the New Podcast Movement

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August 27, 2025 • 60 mins

Libsyn Payouts to Producers over $100 Mil! Finally, what you've been waiting for, our thoughts on the Taylor Swift podcast appearance, plus, a bit of a Podcast Movement recap, some YouTube data audience percentages, what gets searched in Apple Podcasts and mean, median, geographic and user agents stats! --- and FYI: WE RECORDED BEFORE TAYLOR & TRAVIS GOT ENGAGED!

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Quick Episode Summary

(2:27) Rob and Elsie conversation
(3:07) Over 100M of payouts to creators from Libsyn!
(4:26) The Taylor Swift appearance on a podcast
(12:25) Podcast Movement merger news
(24:36) Analysis of podcasting trends & the Hollywood Reporter article
(36:35) What actually works in search in Apple Podcasts + naming best practices
(43:40) The Age of Audio!
(50:02) Podcast playback errors? YouTube links in the enclosure!
(53:50) Stats! Mean, median, geographic and user agents
(59:11) Where have we been and where are we going?

Where have we been and where are we going

Thank you to Nick from MicMe for our awesome intro!

Podcasting Articles and Links mentioned by Rob and Elsie

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}300 Taylor Swift’s Podcast Impact, $100M+ Libsyn Payouts, and the New Podcast Movement