In this episode, Carlos González interviews Tanya Cordrey, Chief Product Officer at Motorway, the UK's fastest-growing used car marketplace.
Motorway is revolutionizing the used car industry in the UK, with a gross market value of $2.5 billion per year and over half a million people selling their cars through their network. Founded recently, Motorway has quickly become a digital powerhouse, offering both sellers and dealers innovative ways to engage in the used car market.
Tanya leads product experience and strategy for Motorway's digital portfolio, including their marketplace platform that connects individual car sellers with professional car dealers. Prior to Motorway, Tanya held leadership positions at Instagram, eBay, and The Guardian, bringing a wealth of experience in scaling digital products and marketplaces.
In this episode, we'll explore the challenges of building a C2B marketplace, how Tanya and her team are leveraging technology to deliver excellent experiences for both sellers and dealers, and the future of automotive technology. We'll discuss features such as AI-assisted photo uploads, weather-based reminders, and end-to-end solutions for dealers, all designed to streamline the car selling and buying process.
What you'll learn:
- Tanya's journey to becoming CPO at Motorway and her insights on building global product teams.
- The challenges and strategies involved in creating a C2B marketplace in the used car industry.
- How to prioritize features and innovations in a fast-paced, two-sided marketplace environment.
- The future of automotive technology, including AI-assisted processes and marketplace efficiencies.
Key Takeaways:
- Marketplace Efficiency: Tanya emphasizes the importance of understanding and optimizing both sides of the marketplace to create value for sellers and dealers.
- Innovative User Experiences: Motorway is pushing boundaries with features like AI Image Assist and weather-based reminders to reduce friction in the car selling process.
- Data-Driven Product Development: Tanya highlights the use of specific KPIs and user behavior analysis to guide product decisions and improvements, focusing on key moments in the user journey.
Social Links:
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- Join Product School's free events here
- Find out more about Product School here
Credits:
Host: Carlos Gonzalez de Villaumbrosia
Guest: Tanya Cordrey
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