In this episode, Carlos Gonzalez de Villaumbrosia interviews Inbal Shani, Chief Product Officer at Twilio, the $18B customer engagement powerhouse trusted by over 320,000 businesses worldwide.
Inbal is a trailblazer in AI-first product development. Before joining Twilio, she led the launch of GitHub Copilot—one of the most transformative AI tools for developers, reshaping how engineers write code. Now at Twilio, she’s steering a product portfolio that infuses AI into the heart of customer communications, helping companies unlock smarter, more personalized digital experiences at scale.
In this conversation, Inbal shares why successful AI adoption goes far beyond adding models to features—it requires a rethinking of product strategy itself. She also dives into how Twilio measures real business impact from AI, why PMs need technical fluency more than ever, and what it takes to lead a product org into the AI-native future.
What you’ll learn:
- How GitHub Copilot shaped Inbal’s approach to building AI-native products.
- Why AI adoption alone is not a product strategy—and what to focus on instead.
- The metrics Twilio uses to evaluate AI’s business impact.
- The evolving technical skill set required for PMs in the age of AI.
Key Takeaways👇:
- Beyond the Hype: Inbal’s perspective on what truly makes AI transformative for end users.
- AI as Strategy, Not Feature: How to align AI capabilities with customer outcomes.
- PMs in the AI Era: The must-have technical skills that will define tomorrow’s product leaders.
This episode is brought to you by Persona, the adaptable identity platform that helps businesses fight fraud, meet compliance requirements, and build trust. These days, it's easier than ever for fraudsters to steal voices, faces, and identities. That's where Persona comes in; helping leading companies to securely verify individuals and businesses worldwide, providing flexible building blocks to create tailored verification flows that maximize conversion while minimizing risks.
Whether you work at a startup or large enterprise, you can get started for free here: https://withpersona.com/productschool
-
Credits:
Host: Carlos Gonzalez de Villaumbrosia
Guest: Inbal Shani
Popular Podcasts
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.