In this episode, Carlos Gonzalez de Villaumbrosia sits down with Ariel Ban, President of Technology at Warner Music Group, live from the ProductCon stage. Warner Music Group, home to some of the world’s most iconic artists, is undergoing a bold transformation under Ariel’s leadership. A former Google and YouTube executive, Ariel brings a startup mindset to a 900-person organization within one of the most tradition-rich industries: music.
In this conversation, Ariel shares his unfiltered approach to digital transformation—from replacing bloated MVP culture with his “Minimum Proud Product” philosophy to building real-time dashboards that empower artists with actionable data. He also dives into the infamous “3-sh***ts” framework he uses to evaluate product managers, and how he’s instilling a culture of trust, ownership, and creativity across a global tech org.
What you’ll learn:
- Ariel’s journey from big tech to the music industry and his unique take on what transformation really looks like.
- Why MVPs are a “disease” and how to build products artists and fans are proud of.
- The strategy behind launching artist-facing tools like real-time revenue dashboards.
- How Warner Music is leveraging AI to unlock value in a highly creative, fast-changing space.
Key Takeaways👇:
- Redefining Digital Transformation: Ariel argues that real change starts with culture, not tech—and shares how to lead with clarity at scale.
- Artist-Centric Product Thinking: Empowering creators through data requires more than just tools; it requires trust, transparency, and a proud product experience.
- From MVP to MPP: His “Minimum Proud Product” philosophy offers a sharp critique of default startup practices and a new way to drive quality and impact.
This episode is brought to you by Persona, the adaptable identity platform that helps businesses fight fraud, meet compliance requirements, and build trust. These days, it's easier than ever for fraudsters to steal voices, faces, and identities. That's where Persona comes in; helping leading companies to securely verify individuals and businesses worldwide, providing flexible building blocks to create tailored verification flows that maximize conversion while minimizing risks.
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Credits:
Host: Carlos Gonzalez de Villaumbrosia
Guest: Ariel Bardin
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