Sandy Diao is one of the most exceptional growth leaders of the last decade. Sandy has scaled products to over 200M+ users and led growth teams at Descript, Meta and Pinterest. She is also a prolific writer all on things growth here.
AGENDA:
03:59 Biggest Growth Lessons from Pinterest
08:01 What is a Good vs a Bad Growth Hypothesis
11:11 Common Mistakes in Growth Strategies
14:57 Channel Fit: When You Have It & What To Do
25:43 Return on Ad Spend (ROAS) 101: How to Build a Paid Marketing Machine
30:08 How to Do SEO and Long-Term Growth Investments
33:22 Doubling Down on Successful Channels
36:31 The Unchanging Foundations of SEO
37:52 Generative AI Engines vs. Traditional Search Engines
41:12 Paid Marketing Channels: What's Overrated?
43:42 The Rise of User-Generated Content (UGC)
46:34 TikTok Ads: Expectations vs. Reality
49:55 Brand Marketing: What is Real vs What is BS?
53:33 The Importance of Feature Launches
01:01:50 Hiring for Growth: When and Who?
01:08:55 Quick Fire Round: Onboarding, Notifications, and Growth Channels
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Are You A Charlotte?
In 1997, actress Kristin Davis’ life was forever changed when she took on the role of Charlotte York in Sex and the City. As we watched Carrie, Samantha, Miranda and Charlotte navigate relationships in NYC, the show helped push once unacceptable conversation topics out of the shadows and altered the narrative around women and sex. We all saw ourselves in them as they searched for fulfillment in life, sex and friendships. Now, Kristin Davis wants to connect with you, the fans, and share untold stories and all the behind the scenes. Together, with Kristin and special guests, what will begin with Sex and the City will evolve into talks about themes that are still so relevant today. "Are you a Charlotte?" is much more than just rewatching this beloved show, it brings the past and the present together as we talk with heart, humor and of course some optimism.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.