Grow Your VA & OBM Business: Soulpreneur Scaling Stories

If you are a service provider who hates the idea of marketing every day, this episode is going to change how you think about blogging entirely. I am joined by Jana Osofsky, content strategist and creator of the High Leverage Content program, who started as a VA and built her entire business around a small set of strategic blog posts she calls a capsule blog.

In this episode, we get into Jana's journey from VA to content strategist, ...

If you are a VA, OBM, or done-for-you service provider who is making progress but something keeps feeling slightly off, this episode is going to name exactly what that is. It is not burnout. It is not a strategy problem. It might be that the goal you are building toward was never actually yours to begin with.

This episode gets into the difference between direction and pressure, why so many capable service providers end up chasing bo...

If you are an OBM or ops strategist who has seen those $25 an hour job posts and felt that mix of frustration and quiet defeat, this episode is for you. That rate is not what the market pays. It is what one small corner of the market pays, and it is not the corner you want to be in.

This episode gets into why those posts exist, what happens when you say yes to them, and the real shift that gets you out of that market entirely and in...

If you are a VA or OBM who is busy, good at what you do, and still not seeing your income grow, this episode is for you. The problem is almost never effort or skill. It is the structure of your income model, and there is a straightforward fix for it.

In this episode, I walk through the two-bucket income model that my clients use to build stability and growth at the same time, without burning out or maxing out their calendar.

Key Poin...

If you are a VA or OBM wondering what scaling your online service business actually looks like, this episode is a real example of it. Sakshi Khatri went from solo OBM to agency founder in under a year. Today she runs Blueprint and Bloom, a fully registered agency with a team of eight handling backend systems, launch management, website builds, and social media for women founders.

In this episode, we get into exactly what shifted in ...

Hot take: the most powerful niche you can have in 2026 has nothing to do with choosing an industry.

If you have ever tried to niche down but nothing felt quite right, or you did pick a niche and you are still blending in with everyone else who does the same thing, this episode is going to explain why and give you a better way to think about it.

In this episode, I get into why traditional industry niching is no longer enough on its ow...

You raised your rates. Things got quiet. And now you are wondering if you made a mistake.

Before you touch your pricing, listen to this episode. What feels like a pricing problem is almost never actually a pricing problem, and reacting to the quiet by lowering your rates might be the one move that keeps you stuck the longest.

In this episode, I walk you through the four real reasons things slow down after a rate increase, and the min...

If you are pivoting your online business and it feels like you are shouting into the void, this episode is for you. That gap between where you were and where you are going is not a sign that something is wrong. It is a specific stage of growth, and there is a way to move through it without the overwhelm.

In this episode, I get into the two mistakes I see VAs and OBMs make when pivoting that stall everything, and what to do instead s...

Ever feel like you're supposed to niche down, pick one platform, and follow the "right" growth path, but none of it actually feels right for you?

In this episode, I'm joined by Alyssa Schneider, operations strategist and founder of Creating Freedom Agency. Alyssa has had one of the most genuinely interesting business paths I've come across, from psychology grad to struggling healer, to VA, to OBM, to running a full agency, and she h...

"I know I could charge more, but I don't know how to ask for it."

I hear this constantly in business audits. From experienced VAs and OBMs who get results, whose clients renew and refer. They're the backbone of their client's businesses, but they're still not charging what they should be.

The problem isn't confidence or money mindset. The real issue? Their work has spoken for itself. They've grown through referrals without ever havin...

Marketing feels nebulous. Heavy. You don't know what to post. You sound like everybody else. So you post when you need a client, then disappear. Nobody hears from you until you panic and need another client. 

Maybe you tried Instagram for a few weeks, then Facebook groups, then cold DMs, then Threads. You're showing up in random places with no purpose and it feels pointless. So you quit. Then panic. Then cycle again.

Here's why:...

I see you posting things like "I help busy CEOs save time" or "I set up systems so you can scale" and I can't. I just can't. 

You are selling yourself so short. You're doing so much more than what you're telling people, and nobody is going to book you because you told them you can save them time.

Here's the truth: Your clients aren't hiring you because you save them time. They're hiring you because of what life feels like becaus...

When Colleen Florendo's sisters called her selfish for not lending her clothes, she didn't realize that word would become the foundation of her entire business philosophy. 

Today I'm talking with Colleen, an embodied messaging strategist and selfish(ish) leadership guide, about her journey from blog writing on Upwork to creating a totally unique offer that didn't take off for six months, but when it did, she couldn't keep up.&n...

I had a client ask me recently: "Do I need to get an OBM certification?"

I didn't say yes or no. Instead, I asked why she was asking. And through that conversation, she realized she already had the knowledge, what she was actually looking for was confidence.

Here's the thing: The VAs and OBMs who are growing their businesses versus the ones stuck at the same income level for years? It has absolutely nothing to do with how much they k...

I've done maybe a dozen business audits since I started offering them, and I've seen the same three things come up as the undercurrent of every single one.

So today I'm sharing the framework I use so you can audit your own business right now. Because here's what I find nine times out of ten: what you're building now is not actually going to get you to your goal. Sometimes it's a placeholder. Sometimes you're working really hard towa...

I took on my last OBM client even though I saw red flags on the discovery call. I needed the income, so I dismissed the tingles and took her on anyway. It was not great. Not great at all.

Here's what nobody tells you about discovery calls: You're not a candidate hoping to get picked. You're a business owner deciding whether this is someone you want to work with. It's a two-way decision.

In this episode, I'm sharing five questions to ...

A TikTok about learning Spanish through exposure therapy and humiliation got me thinking about business. Not in the way you think.

Here's the thing: I know you're already uncomfortable. You're already pushing through, hustling, saying yes to clients, taking on projects, showing up. That's not your problem. That's actually the part that's going to burn you out.

In this episode, I'm breaking down the difference between the wrong kind o...

Kim Vargo was a high school math teacher for 10 years. She had three-and-a-half-year-old twins. Her heart just wasn't in teaching anymore, and she was desperately Googling "what can I do besides teaching" while feeling completely pigeonholed. Then she found the world of virtual assistants and took the leap—even though she had no idea if she could make consistent money. 

In this episode, Kim shares how she went from genera...

I left my nursing career specifically for slow mornings. I'm not a morning person, I wanted to wake up naturally, sip tea on my balcony, meditate, take long dog walks, and ease into my workday feeling centered.

That lasted for about a week. Then I had 8 clients, then 10, then 12. I was waking up to Slack notifications before I'd even opened my eyes. Working through breakfast. Responding to clients on Saturdays because I wanted to ke...