Building Brand Gravity: Attracting People Into Your Orbit
Building Brand Gravity: Attracting People Into Your Orbit, is a podcast for communicators across industries looking to gain an inside view into business influence. Each episode will feature a down-to-earth conversation with leading communications professionals, to share what they’re hearing and what they’re saying, in real time. Welcome to Building Brand Gravity!
Episodes
June 2, 2026 • 54 mins
In a crisis, facts sometimes win arguments. But trust wins you the benefit of the doubt, and the benefit of the doubt is what saves you when the story moves faster than the facts.
Anne Green sits down with Bradley Akubuiro, partner at Bully Pulpit International and author of the new book Faster, Messier, Tougher: Crisis Communication Strategies in an Era of Populism, AI, and Distrust. Bradley unpacks why the operating environment fo...
Anne Green sits down with Bradley Akubuiro, partner at Bully Pulpit International and author of the new book Faster, Messier, Tougher: Crisis Communication Strategies in an Era of Populism, AI, and Distrust. Bradley unpacks why the operating environment fo...
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Mark as Played
May 19, 2026 • 55 mins
The agencies performing best right now are not always the biggest or the most specialized. They are the ones figuring out how to evolve alongside their clients, lead with conviction, and build something that lasts. And that includes actively reflecting on the lessons of leadership learned along the way.
Anne Green sits down with Beth Cleveland, CEO of Praytell, and Laura Tomasetti, CEO and founder of 360PR+, to mark their shared rec...
Anne Green sits down with Beth Cleveland, CEO of Praytell, and Laura Tomasetti, CEO and founder of 360PR+, to mark their shared rec...
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Mark as Played
May 7, 2026 • 46 mins
Doing the work is not enough anymore. Companies have to prove it, explain it, and make it visible, or it will not land with the people who matter.
Steve Halsey sits down with Dr. Rochelle Ford, CEO of the Page Society, to dig into the latest Page and Harris Poll Confidence in Business Index. Rochelle breaks down why the confidence curve is breaking globally, how only 29 percent of consumers see both the action and the context they n...
Steve Halsey sits down with Dr. Rochelle Ford, CEO of the Page Society, to dig into the latest Page and Harris Poll Confidence in Business Index. Rochelle breaks down why the confidence curve is breaking globally, how only 29 percent of consumers see both the action and the context they n...
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Mark as Played
April 28, 2026 • 43 mins
AI isn’t the disruption. It’s the pressure test.
In this first mailbag episode of 2026, Anne Green and Steve Halsey revisit the predictions, questions, and themes shaping the year so far, and what they reveal about leadership, value, and alignment inside organizations.
From narrative as an operating system to the limits of “human in the loop,” the conversation challenges conventional thinking on productivity, pricing, and what it rea...
In this first mailbag episode of 2026, Anne Green and Steve Halsey revisit the predictions, questions, and themes shaping the year so far, and what they reveal about leadership, value, and alignment inside organizations.
From narrative as an operating system to the limits of “human in the loop,” the conversation challenges conventional thinking on productivity, pricing, and what it rea...
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Mark as Played
April 7, 2026 • 30 mins
While AI’s impact and opportunity are top of mind for all integrated communications and PR agency executives, there is a wider disruption happening across agency business models, talent systems, and trust. The firms that evolve with and win in this next chapter will be the ones that make time to relentlessly learn, define value clearly, and keep human capabilities at the forefront – even as they are augmented by technology.Anne Gre...
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Mark as Played
March 5, 2026 • 31 mins
In an era of AI acceleration, channel fragmentation, and constant crisis, brands don’t fail because they lack tools. They fail because their narrative systems are outdated.
In this episode, Anne Green and Steve Halsey unpack a core premise they have been pressure-testing with clients and inside their own business: narrative is not just what you say about the business, it is how the business runs. They make the concept tangible with ...
In this episode, Anne Green and Steve Halsey unpack a core premise they have been pressure-testing with clients and inside their own business: narrative is not just what you say about the business, it is how the business runs. They make the concept tangible with ...
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Mark as Played
February 19, 2026 • 52 mins
Productivity is not just about speed and output. In a world of burnout, constant pings, and emergent AI, the real advantage is learning how to do less better.
Anne Green welcomes author, public speaker and creativity catalyst Natalie Nixon back to Building Brand Gravity to unpack her new book, Move. Think. Rest. along with the big question it asks: how can we understand “productivity” differently? Natalie traces how industrial era a...
Anne Green welcomes author, public speaker and creativity catalyst Natalie Nixon back to Building Brand Gravity to unpack her new book, Move. Think. Rest. along with the big question it asks: how can we understand “productivity” differently? Natalie traces how industrial era a...
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Mark as Played
February 5, 2026 • 56 mins
AI is just a new tool. It a shift in how work gets done, how brands show up, and how agencies prove value.
Anne Green sits down with Aaron Kwittken, Partner and Global Head of AI + Innovation at FGS Global, to trace arc from agency builder to SaaS pioneer to enterprise AI operator. Aaron breaks down why the agentic revolution changes the game, how multi-model systems and “second screen” workflows reduce friction, and why adoption ve...
Anne Green sits down with Aaron Kwittken, Partner and Global Head of AI + Innovation at FGS Global, to trace arc from agency builder to SaaS pioneer to enterprise AI operator. Aaron breaks down why the agentic revolution changes the game, how multi-model systems and “second screen” workflows reduce friction, and why adoption ve...
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Mark as Played
January 6, 2026 • 36 mins
Predictions are everywhere, but the real question is what is changing underneath them. In 2026, the pressure is stacking, the signals are getting noisier, and leaders will be judged on clarity and trust.
Anne Green and Steve Halsey share their 2026 predictions and use them as a way to talk through the forces reshaping how brands operate and communicate. They cover the volatility “pressure stack,” the trust crisis of synthetic realit...
Anne Green and Steve Halsey share their 2026 predictions and use them as a way to talk through the forces reshaping how brands operate and communicate. They cover the volatility “pressure stack,” the trust crisis of synthetic realit...
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Mark as Played
December 18, 2025 • 52 mins
From courtroom advocacy to the C-suite, Benjamin Thiele-Long shows why great speaking and presenting is a system, not just a script. If you want to build trust, clarity, and real influence, you need to learn fundamentals that you can use anywhere.
Anne Green talks with Benjamin about his new book on public speaking, presenting, and talking to the media, and why these skills must be viewed – and cultivated – more holistically. He tra...
Anne Green talks with Benjamin about his new book on public speaking, presenting, and talking to the media, and why these skills must be viewed – and cultivated – more holistically. He tra...
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Mark as Played
December 4, 2025 • 46 mins
What separates integrated communications and public relations agencies that grow from those that stall? Part of the answer lies where strategy meets serendipity and where chance favors those that are prepared.
Anne Green sits down with Michael Lasky, chair of the public relations practice at Davis+Gilbert, to unpack the gap between aspiration and execution found in D+G’s 13th Annual Public Relations Industry Trends Report. They dig ...
Anne Green sits down with Michael Lasky, chair of the public relations practice at Davis+Gilbert, to unpack the gap between aspiration and execution found in D+G’s 13th Annual Public Relations Industry Trends Report. They dig ...
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Mark as Played
October 23, 2025 • 38 mins
When everything feels urgent, clarity wins. Trust, structure, and focus are core to who gets heard.
In this mailbag edition, Steve Halsey and Anne Green take on this podcast season’s most asked questions from communicators, marketers and other leaders. They revisit the communication function’s “seat at the table” debate through the lens of reputation as a business asset, and explore how values alignment works in the real world when ...
In this mailbag edition, Steve Halsey and Anne Green take on this podcast season’s most asked questions from communicators, marketers and other leaders. They revisit the communication function’s “seat at the table” debate through the lens of reputation as a business asset, and explore how values alignment works in the real world when ...
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Mark as Played
September 30, 2025 • 39 mins
Structure sends signals. In an AI-driven attention economy, how a company organizes its communications function can sharpen its corporate narrative or splinter it - and this has big implications for trust both inside and outside an organization's walls.
Anne Green sits down with seasoned communications leader Chrissy Jones to unpack centralized and decentralized models, the real risk of fragmentation in a volatile reputation environ...
Anne Green sits down with seasoned communications leader Chrissy Jones to unpack centralized and decentralized models, the real risk of fragmentation in a volatile reputation environ...
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Mark as Played
September 18, 2025 • 49 mins
AI is rewriting the map of attention, and it isn’t reading your ads. To show up in answers, brands need earned authority that both people and machines trust.
In this episode, Steve Halsey is joined by Muck Rack’s Head of Data, Matt Dzugan, and Loren King of MorganMyers to unpack what AI is actually citing and why it matters. They break down fresh findings from a large-scale look at ChatGPT, Claude, and Gemini, the recency dynamics s...
In this episode, Steve Halsey is joined by Muck Rack’s Head of Data, Matt Dzugan, and Loren King of MorganMyers to unpack what AI is actually citing and why it matters. They break down fresh findings from a large-scale look at ChatGPT, Claude, and Gemini, the recency dynamics s...
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Mark as Played
August 21, 2025 • 48 mins
Traffic is tanking. Search is splintering. And what used to count as a “PR win” may no longer be strategic. In a landscape where AI overall and large language models specifically are reshaping discovery, attention is no longer just a side effect of good content—it’s the point. But how do you earn it when the rules keep shifting?
In this week’s episode, Anne Green and Steve Halsey kick things off with a fast-moving conversation about...
In this week’s episode, Anne Green and Steve Halsey kick things off with a fast-moving conversation about...
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Mark as Played
July 22, 2025 • 45 mins
Somewhere along the way, a movement became a minefield. Ideally rooted in clear principles and purpose, the language of diversity, equity, and inclusion has morphed into a haze of acronyms, assumptions, and acrimony—and many leaders are quietly backing away. But what if the problem isn’t necessarily the work itself, but is rooted in how we talk about it and connect it with real people’s real experiences?
In this week’s episode, hos...
In this week’s episode, hos...
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Mark as Played
July 2, 2025 • 52 mins
The hype around artificial intelligence is loud, but the real story is unfolding quietly in the daily workflows of marketing and digital strategists. It’s not just about ChatGPT or flashy tools. It’s about what happens when AI meets persistent pain points, hidden frictions and fresh opportunities in real work.
To kick off part two of their series on how AI is reshaping integrated marketing communications, hosts Anne Green and Steve ...
To kick off part two of their series on how AI is reshaping integrated marketing communications, hosts Anne Green and Steve ...
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Mark as Played
June 18, 2025 • 52 mins
AI has moved from experiment to infrastructure in the world of PR—reshaping workflows, enhancing research, generating content, and becoming an essential part of the professional toolkit. But with adoption accelerating, many teams are moving faster than their policies, slower than their tools, and without a shared understanding of what this shift means for the future of the craft.
Part one in our special series on AI, this episode of...
Part one in our special series on AI, this episode of...
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Mark as Played
May 8, 2025 • 44 mins
Business confidence is no longer just a reflection of quarterly results—it's a barometer of public trust, strategic clarity, and leadership alignment. Yet, according to new global research from The Page Society and The Harris Poll, only 1 in 4 people believe companies can positively impact the issues that matter most. Even fewer see both the action and context that build lasting confidence.
In this episode, host Steve Halsey is join...
In this episode, host Steve Halsey is join...
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Mark as Played
April 8, 2025 • 46 mins
In today’s workplace, the relationship between companies and their employees has never been more complex—or more fragile. The pressures of a volatile, uncertain, complex, and ambiguous (VUCA) world are reshaping how we work, how we lead, and how we navigate the space between personal and corporate values.
For this week’s guest, Ethan McCarty, CEO & Founder of Integral, this isn’t just an academic discussion—it’s the very heart o...
For this week’s guest, Ethan McCarty, CEO & Founder of Integral, this isn’t just an academic discussion—it’s the very heart o...
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Mark as Played
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