Episode Transcript
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Speaker 1 (00:00):
Previously on Your Morning Show with Michael dil Choano.
Speaker 2 (00:04):
Roory O'Neil is covering the Super Bowl and how inflation
will affect our super Bowl party. This is like how
we do the annual cost of the Thanksgiving dinner, right,
But I don't know that we all eat the same
kinds of things, do we? Well?
Speaker 3 (00:19):
No, but it's the data also comes from the National
Retail Federation that takes a look at some of the
numbers for Super Bowl fifty nine?
Speaker 2 (00:27):
Is it fifty nine?
Speaker 3 (00:29):
Two hundred and three point four million adults are expected
to watch the game, with those watching expected to spend
almost one hundred bucks each, So we're talking about eighteen
billion dollars in spending. Not even half the viewers, though,
say the game is actually the most important part of
why they tune in. A lot of them are watching
for the halftime show, and seventeen percent say they're tuning
(00:50):
in just for the commercials.
Speaker 2 (00:53):
I you know, there was a time, Rory, what was it,
maybe fifteen twenty years ago? I would believe that because
the commercials did kind of almost rival the game in interest,
and they then they delivered at a great let. But
it just hasn't felt that way for over a decade.
I just don't. You don't hear the buzz about it
like you used to now when pre game starts at
(01:14):
eight am and you always get to have an interview
with the president and by the time the game starts,
you're exhausted, and then how long the halftime is. You know,
somewhere in all that distraction is the most meaningful game
of these players' lives. But I don't know. I don't
know if I buy the commercial thing anymore? Do you to?
Speaker 3 (01:28):
At least maybe that would say I would say the
commercial interest, I agree, is sort of waning. But a
lot of that is because you know, we've already seen
most of the commercials already they released them two weeks
before at this point, or or dribs and drabs. We
get a slow feed of who's in commercials. Sean Hennity,
I hear is in one of the super Bowl commercials.
(01:48):
The other thing is the games are are closer. You know,
for a long time there, the super Bowl was sort
of a blowout every year, and I know he hasn't
the case at a while.
Speaker 2 (01:58):
This one's gonna you know, nobody wants at this. You know,
I'll never forget the meme where it showed you know
what America wants the Lions and the Bills. What America
will get the Chiefs and the Eagles. And I can
end the conversation real quick and say, Okay, you can't
argue that these might be the two best teams, or
certainly two of the four best teams, and the two
(02:18):
the one to get there Chiefs. You know, some people
might argue with the refs in the back pocket, but
when you start, when you start going over the players
and you start going over the matchups, this is going
to be a great game. This is going to be
a very close game, and then the Chiefs are going
to win their third straight. But you know, but it's
funny you said that, because I think, you know, you
always nail it. And I know we got to go
(02:40):
in about a minute, but you always nail it. In
the old days, they did not pre release these commercials.
And then now it's like a week or two before
the Super Bowl and I'm watching something and just a
really exceptional clever ad will come on with a big
name star and I'll go, well, that was awful, good,
you know, for normal time. But then it doesn't have
(03:01):
its bang during the Super Bowl. So I think that's
a big part of a they haven't been as memorable
like the frog Budweiser Frogs or whatever the people would
say over their top three most memorable. They're just not
as good anymore. And I think the pre releasing I've
never thought of that that really does kind of kill it.
And then it's a whole event.
Speaker 3 (03:20):
I mean, they'll be on Good Morning America or that
whatever network has the game, telling you, hey, here's our
new preview for the Super Bowl ad to like, wait,
I have to watch an ad again.
Speaker 2 (03:28):
This is now your news segment is an ad. Wait
a minute, what the last interesting thing? The last interesting
point that you made was how many people will be watching?
Because this is something people do in groups and in parties,
and therefore, I don't know that Nielson never can capture
what the audience actually is, let alone worldwide. But Devil
de Eggs, Yeah, you see Devil DEGs at a Super
Bowl party. That's swanky. That's the mar Lago part, that's well,
(03:52):
that's the riviera of the middle. Super Bowl.
Speaker 1 (03:55):
It is.
Speaker 2 (03:56):
We have already coming back.
Speaker 1 (03:57):
Miss a little, miss a lot, miss a lot, and
we'll it's you it's your Morning show with Michael del Churno.