July 18, 2025 • 6 mins
It's the business equivalent of sporting's yellow card - a New Zealand wool company putting out an open letter to New Zealand rugby about the acrylic beanies that are made overseas. Norsewear posted on social media saying die hard fans had contacted them upset once they had realised their beanies were "synthetic, offshore imports". This lead the company to ask why our sporting legends don't wear the fabric our Kiwi identity is wrapped up in. Norsewear owner Tim Deane spoke to Melissa Chan-Green.
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