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November 5, 2025 10 mins

It's 70 years since Miffy was created.

The little rabbit with two dots for eyes and an X for a mouth went on to feature in 32 books translated into more than 50 languages.

The Dutch author and illustrator Dick Bruna reveals in his own words from the BBC archive that in the beginning, his black outlined illustrations with bold colours were controversial with parents. But children loved them. Miffy, or Nijntje as she's known in the Netherlands, went on to star in several TV series and a feature film.

Dick Bruna died in 2017 aged 89. Today, more than $300 million is spent on Miffy merchandise globally each year. Produced and presented by Josephine McDermott. Dick Bruna reads from Miffy Goes Flying with permission from Mercis Publishing bv.

Eye-witness accounts brought to life by archive. Witness History is for those fascinated by the past. We take you to the events that have shaped our world through the eyes of the people who were there. For nine minutes every day, we take you back in time and all over the world, to examine wars, coups, scientific discoveries, cultural moments and much more. Recent episodes explore everything from the death of Adolf Hitler, the first spacewalk and the making of the movie Jaws, to celebrity tortoise Lonesome George, the Kobe earthquake and the invention of superglue. We look at the lives of some of the most famous leaders, artists, scientists and personalities in history, including: Eva Peron – Argentina’s Evita; President Ronald Reagan and his famous ‘tear down this wall’ speech; Thomas Keneally on why he wrote Schindler’s List; and Jacques Derrida, France’s ‘rock star’ philosopher. You can learn all about fascinating and surprising stories, such as the civil rights swimming protest; the disastrous D-Day rehearsal; and the death of one of the world’s oldest languages.

(Picture: Miffy soft toys for sale at the Dick Bruna House Museum. Credit: Martin Godwin/Getty Images)

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