When Norway introduced salmon sushi to Japan

In the late 1980s, Norway needed a new market for its growing farmed salmon production.

Fish-loving Japan and its lucrative sushi market seemed to fit the bill. But salmon was one fish the Japanese did not eat raw.

Lars Bevanger speaks to Bjørn-Eirik Olsen, the man who came up with the idea of putting salmon on sushi rice, and who spent years convincing the Japanese to eat it.

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(Photo:Bjørn-Eirik Olsen in Japan. Credit: Bjørn-Eirik Olsen)