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March 12, 2021 30 mins

Model Naomi Shimada asks if it's possible to go green in our beauty routines, to help fix the beauty industry for people and planet.

Now that so-called ‘clean beauty’ is on trend, online and, chances are, on a shelf near you, it seems easier than ever to bring sustainability into the bathroom.

Or is it? Could it be clever marketing, playing on so-called ‘chem-phobia’- fear of chemicals - and cashing in on the need to clean up the planet in a climate emergency?

From green chemistry to greenwashing, Naomi quizzes Dr. Richard Blackburn, Associate Professor specialising in sustainable materials at the University of Leeds, and co-founder of Keracol, the company behind Dr. Craft cosmetics.

Presenter: Naomi Shimada Producer: Kirsty McQuire Editor: Rebecca Stratford

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