When Founder & CEO of Ithaca Hummus Chris Kirby quit his job to start his own business, he didn’t have a particular product in mind – just a desire to stand out in the competitive restaurant industry. But after enrolling in the Cornell School of Hotel Administration, it didn’t take Chris long to find a gap in the market – hummus. What started as a homegrown, backyard business quickly grew into the most successful hummus business in Ithaca, New York. Chris joins Liz to tell the story of how he grew his small-town, farmers’ market operation into one of the largest hummus retailers in the country, sold in over 10,000 stores and valued at around $50 million.
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