Running in Recycled Shoes from What's Your Problem?

Here's a special episode of another Pushkin podcast, What's Your Problem? Every week on What's Your Problem?, former Planet Money host Jacob Goldstein talks with entrepreneurs and engineers about the future they’re trying to build – and the problems they have to solve to get there. Caspar Coppetti is the co-founder of On, a company that makes athletic shoes. Caspar's problem is this: How can you sell tens of millions of shoes a year – and then take them all back, to turn them into new shoes? The company's latest bid to attract new customers? A shoe subscription service. Hear more from What's Your Problem? at apple.co/wyp.