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June 19, 2024 7 mins

Azura Fashion Group, a leader in sustainable and circular fashion technology, has announced the launch of a groundbreaking AI model poised to transform the fashion industry. This innovative technology aims to enhance sustainability and support circular economy practices, marking a significant step forward in the industry’s evolution.

The new AI model, integrated into Azura's Transformer Platform, is designed to optimize the circular fashion supply chain. Utilizing cutting-edge AI technologies, Azura addresses the critical issue of poor product data, a major barrier for brands and marketplaces aiming to adopt sustainable practices in fashion.

Sam Wood, CEO of Azura Fashion Group, elaborated on how this innovative technology enhances sustainability and bolsters circular economy practices.

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