Prime Acrobatics: the Making of the Ethical Show Business Empire

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In this episode, I sit down with Chris and Aida - the inspiring duo behind Prime Acrobatics, the ethical acrobatics empire built on passion, purpose, and community. From Cirque du Soleil tours to leading a 100-strong team, their story is all about balance — between creativity and structure, growth and giving back. We dive into what it really takes to build a purpose-led business that scales with integrity. Whether you’re in property, performance, or entrepreneurship, this chat will remind you — success isn’t about growing fast, it’s about building right.

 

THE AIRBNB BLUEPRINT CONSULTANT - CONTACT US https://welcome.airbnbblueprint.co.uk

 

KEY TAKEAWAYS

• Prime Acrobatics grew from a shared passion for movement into a multi-location business serving hundreds of families.

• Building a business is like acrobatics — it requires balance, coordination, and trust.

• Passion is important, but systems, strategy, and structure are what allow a company to scale.

• Strong community and culture are key to retaining staff and creating long-term success.

• Location and property decisions can make or break your business — Prime’s sites in Woking and Camberley show how the right space supports growth.

• Franchising and property investment can offer expansion opportunities, but keeping core values intact is essential.

• Empowering young staff builds leadership skills and prepares the next generation.

 

BEST MOMENTS

“Every business hits a point where passion alone isn’t enough — you need systems, strategy, and structure.”

“We wanted to build more than a gym — we wanted to build a community.”

“Whether it’s acrobatics or property, it’s all about balance and trusting the process.”

“Our goal was to create a space where people feel welcome, supported, and inspired.”

 

EPISODE RESOURCES

Prime Acrobatics

Website: https://primeacrobatics.co.uk

Instagram: @primeacrobatics

Facebook: Prime Acrobatics

Prime Acrobatics is a leading community-based gymnastics and acrobatics centre in Woking, Surrey. Founded in 2012 by Chris Bowler and Clem Malcolmson, their mission is to help people of all ages build confidence, strength, and balance through movement. With over 1,700 members and 100+ weekly classes, Prime has become a hub for fitness, creativity, and community - proudly recognised by British Gymnastics and shortlisted multiple times for National Community Club of the Year.

https://primeacrobatics.com

 

LINKS

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HOST BIOS

Alex & Pooh have built a portfolio of over 16 Serviced Accommodation Units and 10 Buy-To-Lets collectively over the last 5 years. This Airbnb business has given them both the freedom to design their own lifestyles.

Pooh left a corporate career as an electrical engineer to spend more time with his young family.

Alex enjoys life in sunny Spain, road cycling, and hiking in the Tramuntana mountains.