Turning Social Media Into Real Visibility & Bookings

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In this episode, I sit down with the brilliant Laura J. Robinson — one of the most in-demand social media strategists today — to uncover what really drives visibility, audience growth, and engagement in 2025.   If you’ve ever wondered why some brands blow up while others stay hidden… or how to create content that attracts leads on autopilot… this is the episode you cannot afford to skip. Laura breaks down the strategic shifts, mindset corrections, and practical actions that turn casual followers into loyal buyers. Expect high-impact insights, real talk about what actually works right now, and simple changes you can implement immediately to grow your Airbnb/SA business faster and with more clarity.   This conversation will transform the way you show up online.    Dive in!   Laura J. Robinson is a highly sought-after social media strategist and content expert known for helping entrepreneurs, creators, and service-based businesses build magnetic online brands that convert. With years of hands-on experience managing and scaling accounts across multiple industries, Laura specialises in visibility strategy, audience growth, and engagement systems that turn followers into paying clients. Her approach blends smart storytelling, data-driven optimisation, and platform-specific strategy — making her the behind-the-scenes powerhouse for some of the fastest-growing personal brands online today. Laura’s work empowers business owners to show up confidently, communicate authentically, and create content that actually drives sales... not just "likes".   This is the best place where I offer my FREE support group at the Social Media Made Simple: https://www.facebook.com/groups/socialmediamade/   THE AIRBNB BLUEPRINT CONSULTANT - CONTACT US https://welcome.airbnbblueprint.co.uk KEY TAKEAWAYS

• Social media is a full-time business function, not something to do “when you have time.”

• Selling too early pushes people away—trust must come before transactions.

• Organic growth is essential before running ads, otherwise you waste money.

• Niching down helps you grow faster, even though it feels uncomfortable at first.

• You don’t need to be on every platform—choose where your ideal clients already are.

• Starting from zero online presence is easier when you focus on clarity, not perfection.

• Strong hooks matter more than introductions—get straight to the value.

• Short-form content builds attention, while long-form content builds trust.

• Perfection slows growth; consistency and value win every time.

• Never rely on just one platform—build owned audiences like email lists.

• Ethical, transparent marketing will always outperform shortcuts.

• Being real and human beats over-polished, AI-generated content.

BEST MOMENTS

“Social media is a full-time job, whether business owners like it or not.”

“People are tired of being sold to—they want to be understood first.”

“If you try to speak to everyone, you end up connecting with no one.”

“Perfection is usually just procrastination in disguise.”

“You don’t own Instagram, Facebook, or Airbnb—your audience can disappear overnight.”

“Being ethical, transparent, and real is what builds trust long-term.”

LINKS

FREE Airbnb Blueprint Coaching Community https://www.facebook.com/groups/2342454789487705

 

HOST BIOS

Alex & Pooh have built a portfolio of over 16 Serviced Accommodation Units and 10 Buy-To-Lets collectively over the last 5 years. This Airbnb business has given them both the freedom to design their own lifestyles.

Pooh left a corporate career as an electrical engineer to spend more time with his young family.

Alex enjoys life in sunny Spain, road cycling, and hiking in the Tramuntana mountains.