Why Starting a Business TODAY Is Harder Than Ever

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Welcome back to the podcast — today’s episode is a big one, because we’re diving into the honest truth that nobody really says out loud: starting a business today, post-COVID, is so much harder than it used to be. Not because there’s no opportunity, but because the market has changed, buying behaviour has changed, and customers think completely differently now — and if you don’t understand this shift, you’ll always feel like you’re running uphill. We’re breaking down what’s really happening, why people hesitate to buy, and what you need to do differently to win in this new era. And by the way, if you want to stay ahead of this wave, I’m launching something very special in March 2026 — designed specifically to help entrepreneurs succeed in the business world we’re living in today. If you want early access and exclusive bonuses, register now at welcome.airbnbblueprint.co.uk — trust me, you’ll want to be there.

 

THE AIRBNB BLUEPRINT CONSULTANT - CONTACT US https://welcome.airbnbblueprint.co.uk

 

KEY TAKEAWAYS

• Today, the best business doesn’t win — the most trusted one does.
• Markets are crowded and noisy. Buyers now make decisions based on trust, consistency, transparency, and proof.
• Modern buyers are more selective. They’re not buying information — they’re buying certainty and confidence.
• Four buyer types have emerged post-Covid:
• The Skeptic – Wants reassurance after being burned before.
• The Researcher – Checks every review, comparison, and competitor.
• The Value Maximiser – Will spend if clear ROI and results.
• The Emotional Buyer – Purchases when they feel aligned with your values and personality.
• Business today is not about selling products or services — it's selling safety, clarity, confidence.
• Customers don’t want another business — they want a leader they can trust.
• AI can create content fast, but it can't replace human trust.
• People still spend money daily (holidays, tech, memberships) — they just avoid risky business decisions.
• The future belongs to brands that are real, relatable, consistent, and value-led.
• If you can clearly communicate who you are, what you stand for, how you’re different, and why customers are safe with you — you’ll win every time.

 

BEST MOMENTS

“It's not the best business that wins. It's the one that builds the most trust.”

“People are not buying information anymore — they’re buying certainty.”

“Business isn’t selling a product anymore. It’s selling safety and confidence.”

“There might be 50 people selling the same thing as you, but there will never be another you.”

“Success isn’t about working harder. It’s about understanding how people buy today.”

 

LINKS

FREE Airbnb Blueprint Coaching Community 👉 https://www.facebook.com/groups/2342454789487705

 

HOST BIOS

Alex & Pooh have built a portfolio of over 16 Serviced Accommodation Units and 10 Buy-To-Lets collectively over the last 5 years. This Airbnb business has given them both the freedom to design their own lifestyles.

Pooh left a corporate career as an electrical engineer to spend more time with his young family.

Alex enjoys life in sunny Spain, road cycling, and hiking in the Tramuntana mountains.